- Hourly: $30.00 - $75.00
- Intermediate
- Est. time: 3 to 6 months, Less than 30 hrs/week
Looking for a U.S.-Based Meta and Google Ads Expert for Hourly Consulting I am looking for an experienced U.S.-based Meta and Google Ads professional who can provide ongoing consulting on an hourly basis. I have managed my own advertising campaigns for approximately 10 years and genuinely enjoy working on them. I am not looking to hand over or outsource my accounts. Instead, I need someone knowledgeable who can review my campaigns, answer questions, help troubleshoot issues, and offer strategic guidance as I continue refining my advertising. This would ideally be an ongoing monthly arrangement, with a few consulting hours as needed. My goal is to continue building the online visibility of my companies while improving targeting, tracking, campaign structure, creative strategy, and overall performance. Experience with Meta Ads, Google Ads, conversion tracking, Google Tag Manager, remarketing, and lead-generation campaigns is strongly preferred.
- Fixed price
- Intermediate
- Est. budget: $1,675.00
We're building an internal PPC keyword research and automation system to support paid acquisition across two brands (legal finance / legal tech). This is a one-time setup project — fixed scope, defined deliverables. The goal is a repeatable keyword research workflow, the automation pipeline behind it, and an AI-assisted review layer for QA and recommendations on what we pull. This is NOT ongoing campaign management or attribution work — strictly system build-out and handoff. WHAT WE NEED BUILT Keyword research workflow combining SEMrush, SpyFu, SimilarWeb, and Google Keyword Planner into a single repeatable process Automation pipeline that pulls keyword and competitor data on a recurring basis, normalizes it, and stages it for review AI-assisted review layer that evaluates new keyword sets — flags relevance, suggests groupings, surfaces gaps and overlaps with current campaigns Output formats: cleaned, structured keyword lists ready for Google Ads import, plus a decision log we can audit Documentation so the system is hand-offable to our internal team REQUIRED SKILLS Strong PPC and keyword research experience (Google Ads, SEMrush, SpyFu, or comparable) Automation and scripting (Python, Node.js, or similar) for pulling and normalizing keyword data Comfortable wiring up LLM APIs (OpenAI, Anthropic, or similar) for AI review steps Familiarity with Google Ads structure (campaigns, ad groups, match types, negatives) Clean documentation habits — system should be operable without you NICE TO HAVE Legal, fintech, or B2B/B2C hybrid vertical experience Direct Google Ads API integration experience Past work on internal marketing tools or admin dashboards SCOPE & LOGISTICS One-time project, fixed scope Deliverable: working system + documentation, not ongoing optimization Hourly engagement, completable in a few weeks Async-friendly — communication via Upwork messaging with occasional video sync
- Fixed price
- Expert
- Est. budget: $750.00
This is a part-time project with a short duration. We are a non-profit in Ky in need a short-term Meta ads consultant to review our campaign setup before launch. This is not a full management role. We need a second set of eyes on Meta policy risk, age/state targeting, restricted-category compliance, Pixel/Event tracking, custom audiences, retargeting structure, and automated rules. Experience with regulated categories, alcohol, raffles, sweepstakes, nonprofit fundraising, Meta Pixel, WordPress, and conversion tracking is strongly preferred. Experience with the Zeffy donation platform and Stripe processing is a plus. Possible additional hourly work: To review any unforseen issues that may arise with ad delivery.
- Hourly: $18.00 - $50.00
- Entry Level
- Est. time: Less than 1 month, Less than 30 hrs/week
I'm looking for someone to essentially walk me through the set up of either Meta ads or Google ads (I would like your recommendation on which to target). The offer is our employee health and safety practice where we do trainings and consulting to improve workplace safety with a focus on leadership culture. https://happinessmeansbusiness.com/employee-health-safety/ If we go the Meta direction I will want some guidance from you but can make some video or static creative. If we go the Google direction I will need you to help us set up tracking on our page and give some feedback on the lander. Then I will need your help to set up the "test run" on our accounts.
- Hourly: $50.00 - $100.00
- Expert
- Est. time: More than 6 months, 30+ hrs/week
We need a PPC expert to manage Google Ads, Microsoft Ads, and eventually Meta Ads for a B2B lead generation business. Must have expertise (and Upwork jobs to prove it) in the following things: - Google Ads - Google Ads Editor - Microsoft Ads - Meta Ads - Google Tag Manager - GA4 (Google Analytics) - tracking form submissions - importing offline conversions via Google Data Manager API The Google and Microsoft ad accounts are 98% search and 2% display, with 2.5 million keywords spread across 130 campaigns. You must have the confident expertise to speak directly to stakeholders and explain any minor nuances of these ad platforms (attribution models, offline conversions setup/troubleshooting, how each automated bidding works, etc). Do not apply if you do not have prior Upwork projects with these platforms.
- Hourly
- Intermediate
- Est. time: Less than 1 month, Less than 30 hrs/week
Looking for someone with time ASAP this week to look at my Google Ads account, create new ad campaigns, run/manage them. I have not used Google Ads since 2022 for my business, Everyday Helper so am not up to speed with it anymore. In your proposal, to be considered, please share your ACCURATE hourly or flat rate to create/manage/oversee ad campaign for a 30 day trial period between you and me. Not looking for a huge Ad spend budget for the first 30 days to test the waters. Only looking to spend $500-$750 on actual Google Ads. Thanks for your consideration!
- Hourly: $60.00 - $80.00
- Expert
- Est. time: 3 to 6 months, Less than 30 hrs/week
We need a hands-on paid search consultant to build and run high-performing Google Ads programs. You will own strategy, account structure, launch, optimization, and reporting. You should think like a performance marketer and operate like an execution lead.
- Hourly
- Intermediate
- Est. time: More than 6 months, Less than 30 hrs/week
# Google Ads Expert Needed for Local Service Business (Management, Optimization & Conversion Tracking) I'm looking for an experienced Google Ads specialist to take over and manage our Google Ads account for a growing local service business. We previously worked with a Google Ads manager, but communication was extremely limited. We received almost no updates, reports, or explanations of what was being done to improve performance. I'm looking for someone who takes a much more proactive approach. ### About Our Business We are a custom metal fabrication and mobile welding company serving the Lehigh Valley and surrounding areas. We specialize in: * Custom railings * Mobile welding * Structural steel fabrication * Aluminum & stainless welding * Commercial and residential metal fabrication Our goal is to generate qualified local leads—not online product sales. ### What I'm Looking For I'm looking for someone who can take ownership of our Google Ads account and continually optimize it for better lead quality and ROI. Responsibilities include: * Ongoing Google Ads management and optimization * Keyword research and expansion * Search term optimization * Negative keyword management * Bid strategy optimization * Ad copy testing and improvement * Landing page recommendations (if needed) * Budget management * Competitor analysis * Local service targeting ### Conversion Tracking (Very Important) One of my biggest priorities is getting accurate tracking in place. I don't just want to know how many phone calls we receive. I want to track: * Calls generated from Google Ads * Which calls become actual customers * Which leads turn into paying jobs * Website form submissions * Quote requests * Contact form completions * Email inquiries * Website traffic generated from Google Ads * Cost per qualified lead * Cost per booked job (where possible) If additional setup is needed (Google Tag Manager, GA4, call tracking, conversion imports, CRM integration, etc.), I'd like your help implementing it correctly. ### Communication Expectations This is extremely important to me. I'm **not** looking to manage the account myself. I want to hire someone I can trust to run it. However, I do expect consistent communication. Ideally: * Monthly performance reports * A monthly phone or Zoom call (15–30 minutes) * Clear explanations of what changed, why it changed, and what results we're seeing * Recommendations for continued improvement I never want to wonder what's happening with my advertising. ### Experience Required Please apply only if you have experience with: * Google Ads for local service businesses * Lead generation campaigns * Conversion tracking * GA4 * Google Tag Manager * Call tracking * ROI optimization Bonus points if you've worked with contractors, construction companies, fabrication shops, welding companies, or other home/commercial service businesses. ### Budget I'm flexible on management fees and more interested in long-term ROI than finding the cheapest option. When applying, please include: * Examples of local service businesses you've managed * Typical results you've achieved * Your reporting process * How you handle communication with clients * Any certifications or relevant experience I'm looking for a long-term partner who can continuously improve our campaigns and help generate more qualified local leads while providing transparent communication and measurable results.
- Hourly: $40.00 - $60.00
- Expert
- Est. time: 3 to 6 months, Less than 30 hrs/week
I’m looking for an experienced Google Ads contractor to help support and optimize search campaigns for my digital marketing clients. This will start as a small, ongoing hourly role of about 5–7 hours per month, with the potential to grow as we bring on more accounts. I have managed Google Ads campaigns myself, so I’m looking for someone who is knowledgeable, transparent, and able to provide practical recommendations — not someone who simply checks boxes or overcomplicates things. Responsibilities may include: Helping set up new Google Search campaigns Reviewing and optimizing existing campaigns Keyword research and negative keyword updates Ad copy recommendations and testing Conversion tracking setup and troubleshooting Google Tag Manager and Google Analytics support Monthly or periodic performance reviews Clear communication about what is working, what needs improvement, and why Experience with Facebook Ads and TikTok Ads is a plus, but Google Search campaign experience is the main priority. This is a long-term contractor role for someone who is detail-oriented, honest, and comfortable working with a marketing consultant who understands the basics of campaign management. If the first few projects go well, there will likely be ongoing work across multiple client accounts. Please include examples of Google Search campaigns you’ve managed, your experience with conversion tracking, and your hourly rate.
- Hourly: $55.00 - $85.00
- Expert
- Est. time: 3 to 6 months, Less than 30 hrs/week
Google Ads Specialist — Local Lead Gen for Personal Training Studio (South Bay LA) About us: We're an established personal training business serving the South Bay area of Los Angeles. We work with clients at our gym and in their homes, and we have a strong local reputation (solid Google reviews). We want to add a Google Ads channel to generate a steady, predictable flow of qualified local leads. The work: - Full account setup: keyword research, campaign + ad group structure, geo-targeting for our service area, ad copy - Conversion tracking done properly (form submissions AND phone calls — GA4 / Google Tag Manager / call tracking) - Ongoing management: bid/keyword/negative-keyword optimization, ad testing, landing page recommendations - Monthly reporting that shows cost per lead, cost per acquisition, and which campaigns are actually producing clients Must-haves: - Demonstrated experience with LOCAL SERVICE and lead-generation accounts. Please do not apply if your portfolio is primarily e-commerce/Shopify. - Active Google Ads certification (Google Partner a plus) - The account is built in and owned by US — all history and data stay with our account - Direct communication with the person managing the account (no handing us off to a junior) To be considered, please answer briefly: 1. Share 1–2 local lead-gen accounts you've run, with real numbers (starting vs. improved cost per lead, timeframe). 2. How do you structure conversion tracking for a business that gets leads by both form and phone call? 3. What's your pricing — flat monthly fee vs. percentage of spend — and your one-time setup fee? 4. Roughly how many accounts do you manage at once? Budget: Management fee to be agreed based on scope; ad spend discussed separately. We're ready to move quickly with the right person.