We need an expert to audit and help finish up our ad platform conversion tracking so that attribution actually works end-to-end. Our conversion event is not a typical e-commerce checkout. It is a custom offline event: a lead comes in from an ad (all tracked and connected in HubSpot) and becomes a "customer" when we upload them into HubSpot as part of a list at a later time. We need someone who understands how to connect that broken chain, not just someone who has set up a standard Shopify or WooCommerce pixel. Current State: - Meta: CAPI is sending events into Events Manager successfully, but those events are not connected to Custom Conversions, so we can't use them for optimization or reporting the way we need to. - Google Ads: Enhanced Conversions / Conversion API pipeline is connected and technically accepting events (HTTP 200 responses), but conversions are not attributing back to the campaigns or keywords that drove them. - HubSpot: All the underlying data exists (contact source, original ad click info, lifecycle stage, list uploads), but it is not connected in a way that ties an ad click to an eventual customer upload. We are not looking for someone to start from scratch. We are looking for someone to find the gaps in an existing build and close them. What You'll Do - Audit our existing Meta CAPI implementation and connect fired events to Custom Conversions so they're usable for optimization and Ads Manager reporting. - Audit and fix our Google Ads API / Data Manager API connection so conversions attribute correctly to campaigns, ad groups, and keywords, not just "accepted but orphaned." - Design and build the HubSpot side of the attribution chain: mapping ad click and first-touch data through to lifecycle stage changes and list uploads, so a customer record can be traced back to the ad and campaign that originated it. - Recommend and implement the right workflow triggers (HubSpot workflows, properties, or custom code actions) to keep this pipeline automatic going forward, not a manual reconciliation process. - Document what you build clearly enough that our internal team can maintain it. Must-Have Experience - Hands-on experience with Meta Conversions API (CAPI), specifically connecting server-side events to Custom Conversions (not just firing events into Events Manager). - Hands-on experience with the Google Ads API or Data Manager API for offline/enhanced conversions, and troubleshooting why accepted events don't attribute to campaigns. - Strong HubSpot experience: workflows, custom code actions, lifecycle stage mapping, and ideally HubSpot Journey Analytics. - Experience with non-standard, non-checkout conversion events (lead-to-customer via CRM upload, B2B sales cycles, offline conversions, or similar delayed/manual conversion events). - Comfortable working with hashed PII (SHA-256 email/phone matching) for privacy-safe API sends. How to Apply In your proposal, do not send a generic pitch. Answer this directly: - Describe a project where you connected server-side (CAPI) events to Custom Conversions in Meta or Google Applications that don't answer this will not be considered.

Google Ads Consultant Needed for Campaign Audit & Optimization Help We are a Houston-based CPA firm looking for an experienced Google Ads freelancer/consultant to review and optimize our active campaigns. We currently run 4 active Google Search campaigns for bookkeeping, tax preparation, business consulting, and M&A advisory services. We are looking for someone who can help us improve campaign performance, reduce wasted spend, and make sure our conversion tracking is properly set up. **Primary needs include:** * Review current Google Ads account structure * Audit active campaigns, ad groups, keywords, and match types * Review search terms and recommend negative keywords * Identify wasted spend and areas for improvement * Review ad copy, headlines, descriptions, and extensions/assets * Provide recommendations for improving lead quality * Help confirm or set up conversion tracking for form submissions and phone calls * Review landing pages and suggest improvements * Provide a clear summary of recommended next steps Our current conversion tracking is not fully set up, so experience with Google Ads conversion tracking, Google Tag Manager, Google Analytics, and Squarespace is strongly preferred. This can start as a one-time audit/consulting project, with the possibility of ongoing support if it is a good fit. **Ideal candidate:** * Proven experience managing Google Ads for local service businesses * Experience with professional services, accounting, bookkeeping, tax, legal, financial services, or consulting is a plus * Strong understanding of search campaigns, keyword strategy, match types, negative keywords, and lead generation * Able to explain recommendations clearly to someone who is still learning Google Ads * Comfortable providing a written audit summary and/or walking through recommendations on a Zoom call **Please include in your response:** * Examples of similar Google Ads accounts you have worked on * Your experience with lead generation campaigns * Whether you can help with conversion tracking setup * Your estimated cost for a one-time audit * Your availability for a virtual walkthrough call We are looking for practical, actionable guidance — not a full agency-style package right away.

We're an IT Asset Disposition (ITAD) company running B2B paid display campaigns targeting enterprise and government decision-makers across 20+ U.S. states. We manage an $11,000–$12,000/month ad budget distributed across StackAdapt, Google Ads, and Meta, and need an experienced specialist to own ongoing campaign management across these platforms — reviewing performance, executing optimizations, and building new campaigns directly in each platform's UI. Current campaign footprint: Six verticals — Government/Defense, Data Centers, Enterprise IT, Healthcare, Financial Services, and Higher Education — running prospecting, impression retargeting, and site retargeting flights across platforms. Responsibilities: Review ad and campaign performance on a regular cadence and identify optimization opportunities Execute targeting, bid, budget, and creative changes directly in StackAdapt, Google Ads, and Meta Monitor and resolve delivery issues for underperforming campaigns Review placement reports and manage domain/inventory inclusion and exclusion lists Monitor conversion tracking health across platforms and flag issues Build new campaigns from brief — including audience setup, ad groups, creative trafficking, and UTM configuration Coordinate with our marketing team on creative refreshes, new vertical launches, and flight extensions Provide regular performance summaries with clear optimization rationale Requirements: Proven hands-on StackAdapt experience — this is the primary platform and non-negotiable Experience managing Meta Ads campaigns (prospecting and retargeting) Ability to build and manage campaigns end-to-end independently Familiarity with B2B audience targeting, bidding strategies, pacing, and frequency controls Experience using GA4 for cross-platform attribution analysis Strong analytical communication — reasoning behind recommendations, not just metrics Self-directed with the ability to manage multiple campaigns simultaneously Bonus: Google Ads experience (Search and Display)

RFP: Ad Account Audit and Correction Roadmap: One-month diagnostic using existing data only; practical 30-day fixes, 90-120 day plan, and long-term roadmap. You will be auditing all accounts with me including: Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, and reviewing Walmart, Instacart, and Kroger in the Teikametrics dashboard for retail media accounts, as well as review SKU's in Google Merchant Center based on what's required in the RFP. You will not have direct access to the client's account. You will work with me directly to use data already in ad platforms mentioned, GA4, ecommerce, retailers (Walmart, Instacart, Kroger), Google Merchant Feed, reporting and creative systems. Assess channel level efficiency. Scope of work: •Tracking and analytics QA: Validate conversion events, tag firing, attribution windows, deduplication, UTMs, consent/privacy constraints, and source-of-truth reconciliation. • Account structure map: Build a concise current-state map and recommended target architecture. Flad only structural issues that materially affect performance or decision quality. •Channel Diagnostics: Review Google Shopping/Performance Max/Search/Amazon-directed campaigns; Meta and TikTok audiences, exclusions, frequency, creative fatigue, catalog setup, event quality, and boosts; Instacart/Kroger/Walmart item coverage, availability, keyword/product targeting, placement mix, ROAS, and retailer attribution. • Budget and SKU economics: Assess spend by channel, business line, retailer, campaign, SKU/product set, brand/non-brand intent, prospecting/retargeting, margin tier, availability, and objective. Identify money to move, pause, consolidate, split, or protect. • Creative and operating processes: Review creative, brief inputs provided, change-log discipline. •Roadmap and handoff: Review 30 day fixes, 90-120 day implementation plan, long-term improvements, and provide a walkthrough as you would for leadership to understand. Required Access & Source Material: Required sources include: Google Ads, Merchant Center, GA4, GTM, Meta Business Manager/Events Manager, TikTok Ads/Events Manager, (review Instacart, Kroger, Walmart Connect, Amazon attribution and reporting in Teikametrics if applicable; ecommerce/CMS/order data, retailer sales exports, product feed tools, item availability, SKU margin or contribution data, historical weekly reports, campaign change logs, media calendars, landing pages, promotional calendars, creative library, and current dashboards. Consultant must identify any missing data that materially limits confidence. Deliverables: Executive Readout: (12 slides Max) The 5-10 decisions leadership must make, expected impact, risks, and what to stop trusting. Issue Register: (Top 10 plus parking lot) Finding, evidence, severity, confidence, impact, effort, dependency, owner, and action label. Measurement integrity report: (5 pages Max) Pass/fail on tracking, conversion events, attribution, UTMs, catalog signals, and reconciliation. Account architecture map: (Visual/table only) Current-state and recommended future-state structure by platform. Action Roadmap: (1 spreadsheet or 4 slides) 30-day fixes; 90-120 day sequence; 180+ day operating/data maturity items. Note: The final package should be clear enough for our internal team or a separate implementation partner to execute without re-auditing the accounts. At the end of the engagement, leadership should know whether our measurement is trustworthy, where spend is wasted or cannibalized, which account structures and feeds require correction, what creative and reporting cadence should change, and exactly what to do in the next 30, 90-120, and 180+ days. The roadmap should reduce ambiguity, not add more of it.

I own a chimney and dryer vent company in Los Angeles. I've been in the industry for 6 years but I'm now building my own lead generation system from scratch. I am NOT looking for someone to simply manage Google Ads. I am looking for a growth partner who can build a complete customer acquisition machine. Responsibilities include: Build and manage Google Ads Advise on Google Local Services Ads (LSAs) Create or oversee high-converting landing pages Set up GA4, Google Tag Manager, and call tracking Optimize Google Business Profile Improve conversion rate and cost per booked job Build a scalable system that can grow over time My goal is to stop relying on lead brokers and generate my own profitable leads. Requirements 7+ years Google Ads experience Proven success with home service businesses (HVAC, plumbing, roofing, garage doors, chimney, etc.) Experience managing $10k+/month ad budgets Strong understanding of landing pages and conversion optimization Excellent English communication When applying, please answer: Which home service companies have you helped grow? What results did you achieve? (Cost per lead, ROAS, booked jobs, etc.) What would your first 90-day plan be for my business? Can you share screenshots or case studies? Why should I hire you instead of a marketing agency? I'm looking for a long-term relationship with someone who thinks like a business owner, not just an ad manager.

Digital Advertising & Analytics Manager Position Overview We are seeking a highly analytical and technically skilled Digital Advertising & Analytics Manager to oversee campaign tracking, attribution, paid media management, marketing technology, and AI-driven process improvements. This hybrid role bridges marketing strategy, campaign execution, and data analysis to improve performance across multiple client accounts. The ideal candidate has experience managing Google Ads and Meta Ads campaigns, implementing conversion tracking, building attribution models, managing marketing technology platforms, supporting email marketing initiatives, and identifying opportunities to leverage AI tools to improve efficiency and campaign results. Key Responsibilities Marketing Analytics & Attribution • Design, implement, and maintain conversion tracking across websites and marketing platforms. • Configure and manage Google Tag Manager, Google Analytics 4, Meta Pixel, Conversion API, and other tracking technologies. • Develop attribution models to accurately measure marketing performance across multiple channels. • Analyze lead quality, customer journeys, and campaign effectiveness. • Build dashboards and reporting frameworks for internal teams and clients. Paid Media Management • Manage and optimize Google Ads campaigns, including Search, Display, Performance Max, and Local campaigns. • Manage Meta Ads campaigns across Facebook and Instagram. • Monitor budgets, bidding strategies, audience targeting, and campaign performance. • Conduct ongoing testing and optimization to improve ROI and lead generation results. Social Media & Content Support • Coordinate and manage social media content calendars. • Assist with content strategy, copywriting, and creative recommendations. • Analyze engagement metrics and provide optimization recommendations. Email Marketing • Build and manage email marketing campaigns and automations. • Maintain audience segmentation and customer journey workflows. • Analyze campaign performance and recommend improvements. Marketing Technology & AI Implementation • Evaluate, implement, and manage marketing technology platforms and integrations. • Identify opportunities to leverage AI tools for campaign management, reporting, content creation, and workflow automation. • Develop processes that improve operational efficiency and scalability across client accounts. • Train internal team members on new technology solutions and best practices. Qualifications • Experience in digital marketing, paid media, analytics, or marketing operations. • Strong proficiency with Google Ads, Meta Ads Manager, Google Analytics 4, and Google Tag Manager. • Experience with conversion tracking, attribution modeling, and marketing automation. • Familiarity with CRM systems and lead tracking platforms such as WhatConverts, CallRail, Stape, and others. • Experience with email marketing platforms such as Mailchimp • Understanding of AI tools and automation platforms. • Strong analytical, problem-solving, and project management skills. Success Metrics • Accurate implementation and maintenance of conversion tracking. • Improved attribution visibility across marketing channels. • Growth in lead volume, lead quality, and campaign ROI. • Increased operational efficiency through automation and AI implementation. • Timely reporting and actionable performance insights.

Google Ads Specialist — Local Lead Gen for Personal Training Studio (South Bay LA) About us: We're an established personal training business serving the South Bay area of Los Angeles. We work with clients at our gym and in their homes, and we have a strong local reputation (solid Google reviews). We want to add a Google Ads channel to generate a steady, predictable flow of qualified local leads. The work: - Full account setup: keyword research, campaign + ad group structure, geo-targeting for our service area, ad copy - Conversion tracking done properly (form submissions AND phone calls — GA4 / Google Tag Manager / call tracking) - Ongoing management: bid/keyword/negative-keyword optimization, ad testing, landing page recommendations - Monthly reporting that shows cost per lead, cost per acquisition, and which campaigns are actually producing clients Must-haves: - Demonstrated experience with LOCAL SERVICE and lead-generation accounts. Please do not apply if your portfolio is primarily e-commerce/Shopify. - Active Google Ads certification (Google Partner a plus) - The account is built in and owned by US — all history and data stay with our account - Direct communication with the person managing the account (no handing us off to a junior) To be considered, please answer briefly: 1. Share 1–2 local lead-gen accounts you've run, with real numbers (starting vs. improved cost per lead, timeframe). 2. How do you structure conversion tracking for a business that gets leads by both form and phone call? 3. What's your pricing — flat monthly fee vs. percentage of spend — and your one-time setup fee? 4. Roughly how many accounts do you manage at once? Budget: Management fee to be agreed based on scope; ad spend discussed separately. We're ready to move quickly with the right person.

We're looking for an experienced Google Ads PPC Specialist to manage and scale lead generation for our luxury transportation company, Black Elegant Transportation, serving the Chicago metropolitan area. Our goal is simple: generate qualified phone calls and quote requests that convert into high-value bookings while maintaining a strong return on ad spend (ROAS). If you have experience generating leads for local service businesses—especially transportation, limousine, chauffeur, luxury services, or travel—we'd love to hear from you. About Our Company Black Elegant Transportation provides luxury transportation throughout the Chicago area, including: Airport Transportation (O'Hare & Midway) Corporate Transportation Wedding Limousine Service Concert & Sporting Events Executive Black Car Service Prom Transportation Hourly Chauffeur Service Special Events Group Transportation Website: www.blackeleganttransportation.com⁠� Responsibilities You'll be responsible for managing our Google Ads account from strategy through optimization. This includes: Keyword research Campaign structure Search campaigns Performance Max (if appropriate) Call campaigns Remarketing Conversion tracking Google Tag Manager GA4 integration Google Search Console recommendations Landing page recommendations Negative keyword management Ad copy creation Extensions Weekly optimization Monthly reporting A/B testing Competitor analysis Bid strategy optimization Primary Goals Increase: Phone calls Quote requests Airport reservations Corporate accounts Wedding bookings Hourly rentals Overall ROAS Lower: Cost per Lead Cost per Booking Wasted ad spend Ideal Candidate You should have: 3+ years managing Google Ads Proven local lead generation experience Experience with luxury services preferred Strong understanding of Google Analytics 4 Google Tag Manager experience Conversion tracking expertise Ability to identify scaling opportunities Excellent communication English fluency Bonus if you've worked with: Limousine companies Chauffeur services Black car services Airport transportation Luxury travel Local service businesses What We'll Provide Existing website Google Ads account Google Analytics Google Search Console CRM Landing pages Creative assets Call tracking Budget for testing and scaling Success Metrics We're looking for someone who can improve: Cost Per Lead (CPL) Conversion Rate Click-Through Rate (CTR) Quality Score Impression Share Return on Ad Spend (ROAS) Number of qualified bookings To Apply Please include: Similar Google Ads accounts you've managed. Results you've achieved (CPL, ROAS, lead volume, etc.). Industries you've worked in. Your optimization process. Your reporting frequency. Any Google Ads certifications. Why you're the right fit for this project. Budget Long-term opportunity Hourly or Fixed Price (based on experience) Performance-based bonuses available for exceptional results. Screening Questions Have you managed Google Ads for a limousine, chauffeur, transportation, or luxury service business? Please provide examples. What average cost per lead have you achieved for local service businesses? How do you optimize campaigns to reduce cost per booking? Describe your experience with GA4, Google Tag Manager, and conversion tracking. What KPIs do you monitor weekly? How often do you optimize campaigns? What is the largest monthly Google Ads budget you've managed? If hired today, what would be the first five things you would audit in our account? Share two or three Upwork project links or case studies that demonstrate your results. This posting is designed to attract experienced PPC professionals with a strong background in local lead generation and performance optimization, while filtering out applicants without proven Google Ads expertise.

Google Ads Expert Needed for SmartCredit Affiliate Campaign I’m looking for an experienced Google Ads specialist to take over the management of my existing Google Ads account for a SmartCredit affiliate campaign. The campaign is already running, but I’m looking for someone who can improve performance, increase qualified conversions, and lower my cost per acquisition (CPA). My goal is to build a long-term, profitable campaign that can be scaled over time. What I need: * Perform a complete audit of my current Google Ads account. * Review and verify conversion tracking. * Improve campaign structure and bidding strategy. * Optimize keywords and search terms. * Build and maintain negative keyword lists. * Write high-performing Google Ads headlines and descriptions that comply with Google Ads policies. * Optimize ad assets and extensions. * Improve Quality Score and click-through rate while increasing conversion rate. * Monitor and optimize the campaign on an ongoing basis. * Provide a simple weekly report explaining what was changed, why it was changed, and the results. Important Information: * The landing page is provided by the SmartCredit affiliate program and will remain the landing page. * I am not looking for a new website or a new landing page. * I want all work completed inside my Google Ads account. I will retain ownership of the account and billing. * Experience with affiliate marketing, lead generation, or financial services is a strong plus. When applying, please include: 1. Your experience managing Google Ads campaigns. 2. Results you’ve achieved (CPA, ROAS, conversion rate, lead volume, etc.). 3. What you would improve first after reviewing my account. 4. Your monthly management fee or hourly rate. 5. How often you optimize campaigns and communicate with clients. I’m looking for a long-term partner who is proactive, transparent, data-driven, and focused on delivering measurable results.

About Elevate Marketing Strategy Elevate Marketing Strategy partners with camps, independent schools, and nonprofit organizations to enhance enrollment, retention, engagement, and visibility through strategic marketing. We are seeking a skilled Paid Media Specialist to support our growing roster of day camps, overnight camps, and independent school clients. This is a contract position ideal for someone who enjoys both the strategic and tactical aspects of digital advertising and is comfortable managing multiple campaigns across different organizations. Position Overview The Paid Media Specialist will plan, launch, manage, optimize, and report on digital advertising campaigns across Meta and Google platforms. The majority of clients will be day camps and residential camps, with occasional projects for independent schools and other mission-driven organizations. The Contractor will be engaged on an as-needed, per-project basis. Responsibilities Planning --Recommend audience targeting, campaign structure, budgets, and creative approaches --Advise on lead generation, event promotion, brand awareness, and retention campaigns --Identify opportunities to improve campaign performance and efficiency Campaign Management --Build and manage campaigns in Meta Ads Manager (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Performance Max) --Create audience segments, remarketing campaigns, and conversion tracking --Monitor budgets and pacing --Conduct ongoing A/B testing of messaging, audiences, creative, and landing pages Reporting & Optimization --Track and analyze campaign performance --Provide regular reporting and insights --Make optimization recommendations based on performance data Qualifications --Demonstrated success generating leads through paid advertising --Experience with conversion tracking and analytics --Strong analytical and reporting skills --Ability to manage multiple clients and deadlines simultaneously --Excellent communication and organizational skills Engagement Details --Contract/Freelance Position --Remote --Flexible hours --Project-based and ongoing monthly management opportunities --Potential for long-term partnership as client portfolio grows