Job Description: We are looking for a data-driven Conversion Rate Optimization (CRO) expert to analyze and optimize the sales funnel for our website, abletonlessons.com. We are currently driving traffic to a customized landing page via Google Ads. While we have consistent traffic, we are looking to bridge the gap between visitor intent and conversion. We need a consultant who can audit our current setup, identify friction points in the user journey, and provide a roadmap for measurable improvements. Your Responsibilities: Deep-Dive Audit: Analyze our existing landing page traffic, bounce rates, and funnel abandonment using our existing analytics data. User Journey Mapping: Evaluate the flow from the Google Ad click to the final Call-to-Action (CTA). Conversion Optimization: Provide actionable recommendations for layout, copy, and UI/UX changes to increase our conversion ratio. Hypothesis Testing: Propose A/B testing ideas to validate improvements. Message Match Alignment: Ensure our ad copy and landing page copy are perfectly aligned to maximize relevance. Required Skills & Experience: Proven track record in CRO (please provide specific case studies or examples of landing pages you have optimized). Expertise in Google Analytics 4 (GA4) and behavioral tracking tools. Strong understanding of direct-response copywriting and user psychology. Ability to communicate technical findings in a simple, strategic way. Experience with educational services, SaaS, or high-intent service funnels is a significant plus. Application Instructions: To apply, please include: A brief overview of your process for auditing a funnel you have never worked on before. A link to a case study or a specific landing page you optimized where you achieved a measurable increase in conversion rate (please include the "before" and "after" if possible). Any questions you have about our current funnel or tools.

Hi everyone! I’m looking for a talented, active Certified Professional Resume Writer (CPRW or PARWCC) to help me put the final visual touches and layout design on my master resume.The heavy lifting is completely done. The background history, career progression, and deep technical keywords are already 98% written and finalized. I just need a human expert who understands recruitment psychology to clean up the design and make it truly shine for a few specific target companies. Here is exactly what I need help with: Visual Layout & Real Estate: I need this raw text block styled into a clean, beautifully balanced, and professional 2-page resume. I want to make sure it looks intentional and sharp, with no awkward blank spaces or lonely bullet points spilling over. ATS Perfection: The format needs to pass modern Applicant Tracking Systems cleanly. Please stick to standard, clean fonts and normal tabular columns—absolutely no floating text boxes or complex graphics that mess up the system scanners. Strategic Polish: While my technical skills are locked in, I’d love your eye on the general narrative flow. I want to make sure my 22 years of continuous loyalty (two solid 11-year stints) and shift leadership jump off the page with real authority. Light Proofread: Just a quick safety check for perfect consistency in punctuation, line spacing, and tenses. What I Need Delivered: Once we finish, I will need two identical layout versions delivered in two file formats each: Version A (Industrial): Title at the top reads "Senior Processing, Automation, and Advanced Cleanroom Specialist" Version B (Pharma): Title at the top reads "Senior Formulation & Cleanroom Automation Specialist" I'll need 1 x editable Microsoft Word (.docx) copy and 1 x clean PDF (.pdf) copy for both versions (4 total files). A Quick Bit About Me: I’m a senior processing and cleanroom automation specialist with 22 years of continuous tenure running high-stakes automated lines, SCADA/HMI loops, and managing rigid cGMP/FDA safety protocols. I am currently targeting premium local manufacturing plants out here in the West Valley (like Nestlé and TSMC) for high-speed operator roles. The master text is completely ready and will be handed to you the moment the contract starts. This is a fixed-price $50 project for a professional looking for a smooth, straightforward task and a guaranteed 5-star review. To show me you’ve read through this, please start your reply with the words "CLEANROOM PROTOCOL." Looking forward to working with you!

Experienced Technical Writer — Aviation Weather System (AWOS) Manual Overhaul Scope of Work You will own the writing and correction across the manual set. Specifically: • Correct the F1 AWOS manuals for technical accuracy — clarity, consistency, and correctness throughout. • Ensure documentation aligns with FAA-approved standards and is publication-ready. • Maintain consistent structure, terminology, and formatting. You won't work alone. Subject matter expertise is already in place — your job is to translate it into precise, compliant documentation. Who You'll Work With Two internal experts will support you throughout: • Engineering Lead — Engineering and technical lead. Owns manual and drawing accuracy and will be your primary technical SME. • Drawing lead — Assigned to F1 drawings. Your point of contact for anything tied to technical illustrations and diagrams. Required Qualifications • Proven technical writing experience with a portfolio of published, professional-grade documentation. • Strong command of structure, clarity, and version control across large document sets. • Ability to work independently to a firm deadline with SME support. Strongly preferred: • Aviation, AWOS, or FAA documentation background. • Experience with regulatory or compliance-driven technical writing. Preferences (Not Required) We'll give preference to candidates who can: • Work in or overlap significantly with Pacific Time. • Visit our Sacramento, CA office at least once during the engagement. These aren't dealbreakers — but they help us collaborate closely on a deadline-driven project. Timeline Firm deadline: January 1, 2027. All manuals must be corrected, compliant, and complete by this date. Plan your availability accordingly. To Apply Send us the following: 1. A short note on your relevant technical writing experience. 2. Your portfolio — highlight any aviation, AWOS, or FAA-regulated documentation. 3. Your availability and time zone. Show us the documentation work you're proudest of. If it's clear, accurate, and built to standard, we want to see it.

ABOUT MASSIFCO Massifco is a digital marketing agency managing SEO and online presence for a diverse portfolio of clients across multiple industries, including e-commerce, B2B, service businesses, and specialized verticals. We operate on a retainer-based model with long-term client relationships, providing consistent, high-quality SEO services that drive measurable organic growth. Our client base spans WordPress, Shopify, and HubSpot platforms, and we pride ourselves on a collaborative, process-driven workflow. We are currently expanding our contractor team and are looking for a skilled, self-sufficient SEO specialist to take on technical SEO work across our client portfolio on a part-time, ongoing basis. ROLE OVERVIEW Job Title: Part-Time SEO Specialist (Contractor) Location: Remote Type: Part-time contractor | Ongoing Hours: ~11–22 hours per client per month Payroll: Processed via Upwork This role is focused on technical SEO execution and on-site optimization across a portfolio of retainer-based clients. You will work directly with our team lead to identify, prioritize, and resolve SEO issues on an ongoing monthly basis. This is not a strategy-from-scratch role — we have established workflows, tools, and processes in place. We're looking for someone who can plug in, follow our framework, execute efficiently, and communicate clearly on progress and blockers. CORE RESPONSIBILITIES Technical SEO Auditing & Issue Resolution – Conduct regular SEMrush site audits across assigned client accounts – Work through SEMrush issue lists systematically, prioritizing high-impact fixes (e.g., missing meta descriptions, broken links, title tag issues) – Identify and resolve Google Search Console errors including 404s, indexing issues, canonical tag problems, and sitemap submissions – Perform manual site audits in collaboration with the team lead to surface issues not caught by automated tools On-Page Optimization – Write and implement optimized meta descriptions and title tags across client sites – Repair broken links and improve anchor text across pages – Implement on-page recommendations including header structure, internal linking improvements, and content optimization – Use Jasper AI (Chrome extension) for meta description rewrites and content improvement tasks Google Search Console Management – Monitor and resolve indexing errors on an ongoing basis – Submit updated sitemaps following site changes or content updates – Perform manual URL submissions for indexing as needed – Track and report on Search Console performance metrics Content & Copy Support – Light content editing and improvement using AI-assisted tools (Jasper AI, ChatGPT) – Ensure on-page copy is optimized for target keywords and search intent – Collaborate with team lead on content strategy direction — execution is the primary focus Client Site Management – Implement SEO changes directly on client websites (WordPress/Divi, Shopify, HubSpot) – Follow client-specific protocols and quality standards for each account – Maintain consistency in service delivery across all assigned accounts Reporting & Communication – Track all hours accurately using our designated time-tracking system – Log tasks and progress in Asana – Communicate proactively with the team lead on blockers, completed work, and recommendations – Participate in check-in meetings — more frequent during onboarding, reduced cadence once workflow is established TOOLS & PLATFORMS – SEMrush — Site audits, keyword research, issue tracking – Google Search Console — Indexing, error resolution, performance monitoring – Asana — Task management and project tracking – Jasper AI + Chrome Extension — Content editing and meta description rewrites – ChatGPT Projects — Client knowledge base and background context – WordPress (Divi builder) — Primary CMS for most client sites – Shopify — E-commerce client sites – HubSpot — B2B client site – Google Analytics / Looker Studio — Performance reporting (as needed) CLIENT PORTFOLIO OVERVIEW You will be assigned to a subset of our active client roster, which includes: – E-commerce: Two sister apparel companies with Shopify-based storefronts – B2B: A company operating on HubSpot CMS – Service businesses: Clients in the lumber industry and drone services sector – Specialized verticals: High-performing contractors may have the opportunity to expand into our addiction treatment center segment over time Each client has a defined monthly hour allocation based on their retainer budget, typically ranging from 11–22 hours per month. You will not be expected to exceed allocated hours without prior approval. WORKFLOW & EXPECTATIONS – Schedule: Flexible and asynchronous — no set daily hours required – Deadlines: All monthly work must be completed by month-end – Communication: Responsive communication via Asana; proactive flagging of issues is expected – Independence: Contractors are expected to work through issue lists with minimal hand-holding once onboarded – Onboarding: A dedicated onboarding session will be scheduled to walk through workflow, Asana setup, hour tracking, and client-specific context – Meetings: More frequent check-ins initially, reducing in cadence as you get up to speed GROWTH POTENTIAL This role starts with a defined client set, but there is real opportunity to grow: – Additional clients can be added to your roster as trust and efficiency are established – High-performing contractors may be considered for our addiction treatment center segment (7 clients) – Long-term contractors may take on broader responsibilities including reporting, strategy input, and client-facing work We value long-term relationships and prefer to grow with people who are reliable, skilled, and easy to work with. IDEAL CANDIDATE – Proven experience in technical SEO, including hands-on use of SEMrush and Google Search Console – Experience with WordPress (Divi builder a plus), Shopify, and/or HubSpot – Comfortable working through audit issue lists independently and prioritizing effectively – Detail-oriented with strong written communication skills – Reliable with hour tracking and Asana task management – Able to work asynchronously and meet monthly deadlines without micromanagement – Experience in a digital marketing agency or white-label environment is a strong plus – Familiarity with Jasper AI or similar AI content tools is a plus (training provided if needed)

Established e-commerce company selling educational supplies to schools and teachers is seeking an experienced Google Ads and Meta Ads consultant. We are not looking for an agency or someone to manage our marketing. We are looking for a consultant who will work alongside our owner to create new campaigns, optimize existing campaigns and provide hands-on training. This is a consulting and training position. We want someone who will teach us how to optimize our campaigns rather than take over management of our advertising accounts. Responsibilities: Review existing Google and Meta campaigns Improve audience targeting Optimize Google Shopping and Meta catalog campaigns Review Merchant Center and Facebook catalog Recommend campaign structure and budgets Teach best practices during Zoom or Teams meetings Explain optimization decisions We write our own copy, create our own graphics, and understand our customer. We need technical advertising expertise. Experience with Google Merchant Center, Performance Max, Meta Business Manager, GA4, and e-commerce is required.

Investigator Support Services (ISS) partners with clinical research sites, healthcare organizations, Sponsors, and CROs across North America to support clinical trial feasibility and site identification initiatives. We are seeking a highly technical B2B Email Marketing Automation Technician to support outbound campaign execution, CRM workflows, list operations, and marketing systems management. This is a hands-on execution role for an independent contractor/freelancer. We are looking for someone who can build, manage, troubleshoot, and optimize campaigns and data workflows — not a marketing strategist or copywriter. Contract Details * Remote * Long-term opportunity * Approximately 10–15 hours/week * Flexible schedule with reliable availability Key Responsibilities Email Marketing & Campaign Operations * Build, launch, monitor, and optimize B2B outbound email campaigns * Configure workflows, sequencing, personalization, triggers, and A/B testing * Monitor deliverability, reply rates, engagement, and campaign performance * Troubleshoot automation, workflow, and syncing issues across platforms * Maintain organized and scalable campaign infrastructure CRM, Automation & Systems Management * Manage CRM workflows, lead routing, tagging, segmentation, and automation * Maintain integrations between CRM, outreach, enrichment, and marketing systems * Identify and resolve syncing issues, workflow failures, and data inconsistencies * Maintain clean CRM architecture and campaign-ready datasets List Development & Data Operations * Source and build targeted prospect lists within clinical research and life sciences * Segment, clean, validate, enrich, normalize, and deduplicate prospect databases * Prepare campaign-ready datasets and manage large CSV/spreadsheet files with high accuracy * Maintain strong data hygiene and operational consistency Required Qualifications * 3–5+ years of hands-on experience in: * B2B email marketing operations * Marketing automation * CRM management * Campaign execution * Data operations * Advanced technical/data skills required: * Advanced Microsoft Excel * Power Query * Data cleaning, merging, normalization, and deduplication * Large CSV/spreadsheet management * Advanced sorting, filtering, segmentation, and lookup functions * Pivot Tables, Power Pivot, and Power BI Preferred Experience * Clinical research, CRO, life sciences, biotech, healthcare, or pharmaceutical industry experience strongly preferred * Experience working with complex B2B prospect databases and outbound workflows * Strong troubleshooting and systems-thinking mindset * Detail-oriented and highly organized Ideal Candidate We are looking for someone who is: * Highly technical and execution-focused * Comfortable working independently * Proactive and resourceful * Extremely detail-oriented * Able to manage multiple moving parts without heavy oversight Please include: * Relevant platforms/systems you’ve worked with * Examples of outbound campaign or CRM workflow experience * Experience with large dataset cleanup and segmentation * Availability (hours/week)

Job Title: Direct Mail Designer (Adobe InDesign Data Merge / Variable Data Printing Specialist) About the Role We are seeking an experienced Direct Mail Designer with expertise in Adobe InDesign Data Merge and Variable Data Printing (VDP) to create high-performing mortgage direct mail campaign layouts. This role is ideal for a designer who understands both print production requirements and Variable Data Printing to seamlessly integrate with customer data to send through a mail house. The designer will take approved messaging and combine with polished, print-ready mail pieces designed specifically for variable data applications. Responsibilities • Design and develop direct mail pieces for mortgage marketing campaigns • Use Adobe InDesign Data Merge to build templates containing merge fields and variable data elements. • Create layouts that accommodate personalized messaging while maintaining strong visual design standards similar to the established high-performing layouts. • Work from copy and creative direction provided by our marketing team and copywriter. • Prepare files for production and ensure compatibility with mail house requirements and variable data workflows. • Ensure all designs meet print production standards, postal regulations, and quality expectations. Required Qualifications • Proven experience designing direct mail marketing pieces. • Advanced proficiency in Adobe InDesign, including extensive experience with Data Merge, merge fields, and Variable Data Printing (VDP) workflows. • Strong understanding of print production processes, file preparation, bleeds, safe zones, color management, and prepress requirements. • Experience creating templates that integrate with external data sources for personalized direct mail campaigns. • Experience using additional VDP software platforms or print automation tools. • Ability to work with mail houses and understand their technical specifications and submission requirements. Preferred Qualifications • Experience working within the mortgage industry or developing direct mail campaigns for mortgage lenders, brokers, or related financial services organizations. • Familiarity with mortgage marketing compliance considerations. What Success Looks Like • Clean, professional direct mail designs that align with our brand and marketing objectives. • Accurate implementation of merge fields and variable data elements. • Print-ready files that move efficiently through mail house production without errors or extensive revisions. • Reliable collaboration with our team to launch ongoing mortgage direct mail campaigns.

We're a Pasadena-based marketing agency, and we're looking for a Senior Web Project Manager to lead the pre-development phase of a website rebuild for a regional health system. The project is approved and kicking off now. If you've shipped mid-to-large healthcare or regulated-industry websites and you like owning the work end to end, we'd love to talk. We need someone to own this project, not just track it. That means keeping the whole thing in your head, noticing when a deadline is about to wobble or two teams are about to collide, and sorting it out before it turns into a real problem. The role needs someone who catches things early and shows up with a plan, rather than someone who reports the fire after it starts. THE PROJECT ----------- A six-month rebuild of a regional health system's website: * ~2,500 total URLs, with roughly 300 functional content pages that need real keep, rewrite, or retire decisions (the rest is physician profiles, news, and resource catalogs we preserve as-is) * A 1,500-profile physician directory, rebuilt as a standalone JavaScript app * WordPress on the back end * Same brand, same look. This is a rebuild, not a redesign * Hard end-of-year deadline WHAT YOU'D DO ------------- * OWN THE OUTCOME: You're accountable for getting this project build-ready, on time, in scope. That means managing the kinks and bottlenecks proactively, solving problems instead of escalating them, and surfacing challenges while they're still small enough to handle. We'll back you, but you're the one driving. * OWN THE SCHEDULE: End to end. Page by page. When something is going to slip, on our side or the client's, you flag it early and bring options. Proactive, collaborative, honest. * RUN CONTENT PRODUCTION: Once strategy and UX define what each page needs to do, you define how it gets made: who writes, who designs, by when, who reviews, when it locks for dev. The client owns copywriting, but needs predictable schedules and accountability. Our team handles wireframes and design. Your job is keeping that production line moving across hundreds of pages. * RUN CLIENT MEETINGS: Weekly cadence. You'll work alongside our web director, director of strategy, and account director to set agendas, drive decisions, and own follow-through. The client lead is smart, opinionated, and not technical. * RUN CLIENT COMMUNICATIONS: You'll be in frequent contact with the client, giving updates, asking questions, and keeping them informed and supported between meetings. * HELP MANAGE SCOPE: This project has a fixed scope, roughly a third of what a full redesign would cost. You'll help hold that line, so the work doesn't creep without clear authorization from the client. TIMELINE -------- The project kicks off in earnest now, and your hours ramp through summer and early fall. Around late October this role steps back for the development phase, which our build team runs. You'd come back at the end of the year for QA, bug fixes, and post-handoff content integration. REQUIRED -------- * Shipped 2-3 mid-to-large website rebuilds end to end, as the person who owned them * Strong web content production management experience, including holding a client copy team or external firm to deadline * A track record of getting ahead of problems. You can point to a time you saw a project going sideways early and changed the outcome * Comfortable client-facing. Helps drive the meeting forward instead of waiting for direction * Detail-oriented at scale. Can hold hundreds of pages of project state in a clean, current project map * Direct but collaborative. Surfaces bad news early, on both sides NICE TO HAVE ------------ * Healthcare, hospital, or regulated-industry experience (HIPAA, ADA awareness) * WordPress familiarity * CMS migration or large directory rebuild experience LOGISTICS --------- * Hourly contract via Upwork * Roughly a 5-6 month engagement, with QA work picking up at year-end * Must be available during Pacific Time business hours (most of our team and the client are in California) LOOKING AHEAD ------------- If this goes well, we'd want to keep working with you on future web projects. We're a small, busy agency that hasn't yet found a great long-term web PM partner.

Job Type: Short-Term Project / Contract Duration: 1 Day (4-Hour Block) Compensation: $125 total for the session Company Description: My Book Box Buddy (MBBB Kids, LLC) is an early childhood literacy and "learning through play" brand based in Metro Atlanta. We have successfully proven our physical product with real-world, in-person sales. We are now scaling our business by launching our first online lead-generation campaign to build an email waitlist of 2,000 families. Project Overview: We are looking for a tech-savvy individual with hands-on experience in Meta Ads Manager and WordPress to help us execute a 4-hour technical setup intensive. You will not need to design graphics or write ad copy. The founder has a complete Master Guide, a finalized budget ($10/day), landing page copy, and all creative assets (a 30-second high-tempo jingle video, an explainer video, and static images) fully organized and ready to go. Your sole job is to handle the digital plumbing and ensure everything is tracked perfectly. Key Responsibilities: (What We Will Do in 4 Hours) Meta Pixel & WordPress Integration: Connect our WordPress website to the Meta Events Manager (using a partner integration or header plugin). Custom Event Tracking: Use the Meta Event Setup Tool to properly configure a "Lead" tracking event on our specific post-subscription "Thank You" page. Campaign Structural Build: Set up a "Leads" campaign objective in Meta Ads Manager using Advantage Campaign Budget ($10/day) targeted nationwide. Ad Set & Creative Deployment: Build out the ad set targeting parent/early education demographics and configure a Dynamic Creative ad slot utilizing our provided videos, headlines, and images. Testing: Run a test conversion to verify the Pixel fires correctly before going live. Qualifications Familiarity with the Meta Business Suite and Meta Ads Manager backend. Basic dashboard fluency with WordPress (knowing how to navigate plugins or inject header code). Strong communication skills—must be comfortable explaining the setup steps to the founder. A major or minor in Marketing, Information Systems, or Business is a plus, but proven experience matters most.

We are a growing strategic communications and marketing firm supporting clients across the defense, aerospace, government, and emerging technology sectors. We are seeking experienced U.S.-based communications professionals to help scale our communications practice. This is not a generic social media role. We are looking for consultants who understand how to build and execute sophisticated corporate communications strategies in highly technical and mission-driven industries. Areas of Support May Include: Corporate communications strategy Brand audits and messaging refinement Thought leadership development Executive positioning LinkedIn and X/Twitter content strategy Long-form article and op-ed development Media relations support Website and marketing copy Event communications support Strategic narrative development AI-enabled communications workflows Requirements: -U.S.-based only -Prior experience working in the defense, aerospace, government, dual-use technology, or national security sectors -Experience developing corporate communications strategies, not just executing social media tasks -Strong writing and editing capabilities -Ability to quickly understand technical subject matter and translate it into compelling communications -Experience supporting executives, founders, investors, or government-facing organizations preferred AI & Workflow Requirements: AI tools have significantly changed the communications landscape, and we are looking for professionals who understand how to responsibly and effectively integrate AI into communications workflows. In your response, please include: -Which AI tools you currently use -How you use AI to improve efficiency and quality -Examples of workflows or processes you have built using AI Where you believe AI adds the most value — and where human judgment remains critical