We're looking for a skilled digital marketer to create and refine our Google Ads campaign for a small chiropractic office specializing in chiropractic and massage therapy services. The ideal candidate will have experience in local advertising and a proven track record of optimizing ad performance. Your expertise will help increase our online visibility and attract new clients. Please provide examples of previous campaigns you have managed along with your approach to targeting and optimizing ads for local services.

Required Deliverables Audit existing Google Ads account Clean up conversion tracking Remove duplicate or incorrect conversion actions Verify GA4 integration Create one Online Search Campaign Audit one existing campaign Set up campaign-specific conversion goals Add negative keywords Create ad extensions/assets Verify tracking is recording correctly Provide a short Loom walkthrough of the final setup

Our growing agency seeks to replace our current Google Analytics lead who is responsible for working with Google Analytics and the other entities that interact with it such as Google Tag Manager, Search Console and Google Ads (as far as tracking and Analytics). This role provides occasional and ongoing work related to: - Tracking architecture - Setup, including ensuring clean data - Monitoring - Maintenance - some data analysis Common tasks are things like upgrading a site to GA4, but most of the work involves conversion tracking related items, including ensuring forms and ads are properly tracking across multiple systems.

We are looking for a high-level Google Ads and Facebook Ads professional to help manage, monitor, and optimize our advertising accounts on an ongoing basis. This is not a short-term campaign setup project. We are looking for someone who can become a long-term part of our marketing operations and help take a major load off our internal team. Our ideal candidate is someone who can regularly watch over our Google Ads and Facebook Ads accounts, make sure nothing is broken, identify areas for improvement, optimize campaigns, and meet with us weekly or biweekly to explain what is happening in the accounts and what can be done to improve performance. In the past, we had someone who monitored our Google Ads account, made updates when campaigns broke, adjusted keywords, optimized campaigns, edited ad copy, and handled general account maintenance. We are now looking for someone who can provide that same level of support across both Google Ads and Facebook Ads. Responsibilities Include: • Monitor Google Ads and Facebook Ads accounts on an ongoing basis • Make sure campaigns, ads, tracking, and account structures are working properly • Identify broken campaigns, disapproved ads, poor-performing assets, tracking issues, or other problems • Optimize keywords, audiences, campaigns, ad groups, asset groups, ads, headings, descriptions, and creative text when needed • Recommend improvements to campaign structure, targeting, budgets, bidding, and landing page strategy • Help us understand what is happening in the accounts through weekly or biweekly meetings • Provide clear recommendations on what we can do to improve results • Stay proactive so our internal team does not have to constantly worry about whether the ads are working properly • Help us maintain steady performance and find new opportunities for optimization What We Are Looking For: • Strong experience managing Google Ads accounts • Strong experience managing Facebook/Meta Ads accounts • Ability to diagnose account issues and fix them quickly • Experience with ecommerce advertising • Experience with campaign optimization, keyword management, ad copy testing, audience targeting, and performance reporting • Someone proactive, detail-oriented, and dependable • Someone who can explain account performance clearly without overcomplicating things • Someone interested in becoming an ongoing part of our marketing process, not just completing a onetime task Preferred Experience: • Google Shopping, Performance Max, Search, Display, and YouTube campaigns • Facebook/Meta prospecting and retargeting campaigns • Ecommerce brands with higher-ticket products • Landing page and conversion rate feedback • Tracking, pixels, conversion events, and attribution troubleshooting Meeting Expectations: We would like to meet weekly or biweekly to review account performance, discuss what changes were made, identify problems, and talk through recommendations for improvement. Goal of the Role: The goal is to have someone integrated into our operations who can consistently monitor and improve our Google and Facebook advertising accounts so we do not have to worry about whether our ads are broken, underperforming, or missing optimization opportunities. We want someone who can help us feel confident that our accounts are being watched, maintained, and improved on a regular basis.

I’m looking for an experienced Google Ads contractor to help support and optimize search campaigns for my digital marketing clients. This will start as a small, ongoing hourly role of about 5–7 hours per month, with the potential to grow as we bring on more accounts. I have managed Google Ads campaigns myself, so I’m looking for someone who is knowledgeable, transparent, and able to provide practical recommendations — not someone who simply checks boxes or overcomplicates things. Responsibilities may include: Helping set up new Google Search campaigns Reviewing and optimizing existing campaigns Keyword research and negative keyword updates Ad copy recommendations and testing Conversion tracking setup and troubleshooting Google Tag Manager and Google Analytics support Monthly or periodic performance reviews Clear communication about what is working, what needs improvement, and why Experience with Facebook Ads and TikTok Ads is a plus, but Google Search campaign experience is the main priority. This is a long-term contractor role for someone who is detail-oriented, honest, and comfortable working with a marketing consultant who understands the basics of campaign management. If the first few projects go well, there will likely be ongoing work across multiple client accounts. Please include examples of Google Search campaigns you’ve managed, your experience with conversion tracking, and your hourly rate.

Google Ads Expert Needed for SmartCredit Affiliate Campaign I’m looking for an experienced Google Ads specialist to take over the management of my existing Google Ads account for a SmartCredit affiliate campaign. The campaign is already running, but I’m looking for someone who can improve performance, increase qualified conversions, and lower my cost per acquisition (CPA). My goal is to build a long-term, profitable campaign that can be scaled over time. What I need: * Perform a complete audit of my current Google Ads account. * Review and verify conversion tracking. * Improve campaign structure and bidding strategy. * Optimize keywords and search terms. * Build and maintain negative keyword lists. * Write high-performing Google Ads headlines and descriptions that comply with Google Ads policies. * Optimize ad assets and extensions. * Improve Quality Score and click-through rate while increasing conversion rate. * Monitor and optimize the campaign on an ongoing basis. * Provide a simple weekly report explaining what was changed, why it was changed, and the results. Important Information: * The landing page is provided by the SmartCredit affiliate program and will remain the landing page. * I am not looking for a new website or a new landing page. * I want all work completed inside my Google Ads account. I will retain ownership of the account and billing. * Experience with affiliate marketing, lead generation, or financial services is a strong plus. When applying, please include: 1. Your experience managing Google Ads campaigns. 2. Results you’ve achieved (CPA, ROAS, conversion rate, lead volume, etc.). 3. What you would improve first after reviewing my account. 4. Your monthly management fee or hourly rate. 5. How often you optimize campaigns and communicate with clients. I’m looking for a long-term partner who is proactive, transparent, data-driven, and focused on delivering measurable results.

We are looking for an experienced paid media partner to help manage Google PPC, paid social, display, remarketing, and audience match campaigns for agency clients. Responsibilities include campaign strategy, setup, keyword research, audience targeting, ad copy, optimization, budget management, conversion tracking recommendations, and monthly reporting. Experience with Google Ads, Meta/Facebook/Instagram Ads, display advertising, remarketing, and lead generation campaigns is required. LinkedIn Ads and agency experience are a plus. This would likely be an ongoing freelance, contractor, or white-label partner relationship. We are looking for someone who can support monthly client campaigns as needed and potentially become our go-to paid media partner. Key Responsibilities Create, manage, and optimize Google Ads campaigns, including: Search campaigns Display campaigns Performance Max campaigns Remarketing campaigns Local/service-based lead generation campaigns Keyword research and campaign structure Ad copywriting and testing Conversion tracking recommendations Ongoing bid, budget, keyword, and audience optimization Create, manage, and optimize paid social media campaigns, including: Meta/Facebook Ads Instagram Ads LinkedIn Ads when appropriate Audience targeting and custom audience setup Lookalike audience strategies Retargeting campaigns Ad creative recommendations Campaign testing and optimization Support audience match and remarketing campaigns, including: Customer list uploads Matched audience campaigns Website visitor retargeting CRM or lead list targeting Custom audience segmentation Campaign strategy based on customer data and buyer intent Help with display and digital media campaigns, including: Google Display Network Banner/display campaign planning Retargeting banners Awareness campaigns Creative size recommendations Placement and audience strategy Provide monthly management and reporting, including: Monthly campaign performance review Budget pacing Lead/conversion tracking Cost-per-click and cost-per-lead analysis Recommendations for improvement Clear reporting that can be shared with clients Suggestions for new campaigns, landing pages, offers, or creative improvements What We Need From You We are looking for someone who can be both strategic and hands-on. You should be able to review a client’s goals, recommend the right ad platforms and campaign structure, build the campaigns, monitor performance, and make ongoing improvements. You should have experience managing ad budgets for small to mid-sized businesses and understand how to make campaigns efficient, trackable, and results-focused. Ideal Experience Experience with Google Ads Experience with Meta/Facebook and Instagram Ads Experience with LinkedIn Ads is a plus Experience with display advertising and remarketing Strong understanding of lead generation campaigns Ability to set up or advise on conversion tracking Comfortable working with landing pages and campaign funnels Ability to write or improve ad copy Ability to recommend creative direction for ads Strong monthly reporting and communication skills Agency or multi-client experience preferred

Project Description We are looking for an experienced SEO and Google Ads specialist, freelancer, or agency to help improve and grow our local home services website. Company provides electrical, plumbing, and related home services in California. We prefer working with providers who understand local service businesses in California, especially the Bay Area, Sacramento, or Los Angeles. However, we are open to strong candidates from other locations. The website is already built and hardcoded. We have a web developer available, and we can involve a designer or content writer if needed. We need someone who can lead the SEO and Google Ads process, not just send a generic audit. Goal is to make the website a real lead-generation channel. We currently receive around 300 leads per month from other advertising platforms. The website itself is currently neglected — we are not actively working on it, and it brings in only about 10–19 leads per month from organic traffic alone. We believe a professional can grow this significantly. Our target is approximately 100 additional leads per month through SEO and Google Ads combined. We understand this is a gradual process — we are not expecting instant results, and we realistically expect meaningful growth to take at least two months to build, with steady, measurable progress rather than an overnight spike. Single Specialist vs. Team Ideally we would like one person who can handle both SEO and Google Ads, because we expect Google Ads to be the faster, more measurable lead channel in the short term, while SEO builds results over time. Google Ads gives us clear attribution — we can see which action led to which result — whereas SEO results are harder to track immediately. That said, we are flexible: -A strong SEO specialist who can confidently deliver results without Google Ads is welcome. -An advanced Google Ads specialist who can deliver results without heavy SEO is also welcome. -A small team or agency covering both areas is fine too. Tell us honestly which model fits you best. Main Tasks -Review current website analytics -Analyze current website structure and SEO status -Prepare page titles, meta descriptions, H1/H2 recommendations -Analyze provided keywords and map them to service pages -Review local competitors and provide a practical correction list -Prepare the website for Google indexing -Review sitemap, robots.txt, crawlability, canonicals, and indexability -Recommend and help implement schema markup -Review Core Web Vitals and page speed issues -Create clear technical tasks for our web developer -Set up or optimize Google Ads campaigns -Review keywords, negative keywords, ads, locations, and landing pages -Set up or verify conversion tracking for calls, forms, and quote requests -Provide weekly updates and monthly performance summaries Expected Deliverables -Technical SEO audit with priority list -Keyword map for SEO and Google Ads -Page title/meta/H1/H2 recommendations -Competitor analysis with specific website corrections -Indexing checklist and Google Search Console recommendations -Schema markup recommendations -Google Ads setup or optimization plan -Conversion tracking checklist -Weekly progress report in simple language -Monthly report with traffic, leads, cost per lead, and next steps Competitor Research We will provide a list of local competitors in electrical, plumbing, HVAC, and home services. The selected contractor should compare our website against these competitors and identify what they are doing better in SEO, Google Ads, landing pages, service pages, local SEO, calls to action, page speed, and lead generation. Preferred Experience -We prefer someone with experience in: -Local service businesses -Home services -Electrical, plumbing, HVAC, handyman, or construction companies -California local SEO -Google Ads for lead generation -Technical SEO for custom or hardcoded websites -Google Search Console -GA4 -Schema markup -Core Web Vitals -Conversion tracking What We Are Not Looking For -Generic SEO packages -Random backlink packages -Blog posting without strategy -AI content spam -Reports with no clear action items -Google Ads management without conversion tracking -A one-time PDF audit with no implementation support -Reporting and Workflow -We expect transparent work. Please be ready to: -Track time through Upwork -Send short weekly updates -Create clear tasks for our developer -Explain technical recommendations in simple business language -Get approval before major changes Budget & Compensation Our compensation structure is: Fixed monthly retainer of $1,200–$1,500 per month, targeting approximately 100 additional leads per month. Additional performance bonuses for organic growth and lead volume beyond the target — to be discussed and agreed individually as results develop over time. Important — what this budget covers: this amount is the compensation paid directly to the freelancer or agency for their work only. It does NOT include: Advertising spend (Google Ads budget will be funded separately by us). Content creation, if needed (handled and paid separately). Web developer time (we have a developer available, paid separately as needed). We are open to discussing the exact structure, but we value clear deliverables, time tracking, and measurable progress over the lowest price. Once organic growth and lead volume become measurable, we are glad to discuss additional compensation tied to the number of extra leads generated — this is a conversation about the longer-term partnership, since we expect this process to take at least two months to show meaningful results.

We need a senior Google Ads consultant to create a one-time paid lead generation forecast and strategy audit for a licensed general contractor in Southern California. The contractor offers: - Bathroom remodeling - Kitchen remodeling - Roofing - Windows and doors - Stucco - Exterior painting - General interior/exterior construction services This is not a full monthly management role right now. We need expert guidance before presenting numbers to the client. Deliverables needed: 1. Service-by-service forecast: - Which service should be advertised first and why - Expected CPC range - Expected cost per lead range - Expected lead volume from $2,000 / $3,000 / $5,000 monthly ad spend - Expected qualified lead rate - Realistic close-rate assumptions - Which services may be too expensive or low quality to start with 2. Southern California market recommendation: - Recommended target cities or radius strategy - Competition level - Google Search Ads vs Google Local Services Ads vs Meta Ads - Best channel to launch first 3. Launch strategy: - Recommended campaign structure - Ad group structure - Keyword strategy - Negative keyword strategy - Landing page recommendations - Call/form tracking setup - 30/60/90-day KPI expectations 4. Client-facing forecast: - Conservative case - Realistic case - Strong case - Clear wording on what should not be guaranteed Requirements: - Direct experience with Google Ads for contractors, remodeling, roofing, HVAC, plumbing, or similar home services - Must understand local service lead generation, not e-commerce - Must provide realistic U.S. numbers, not inflated promises - California or competitive metro market experience preferred Please answer: 1. What contractor/home-service campaigns have you managed? 2. What were typical CPC and CPL ranges? 3. Have you worked in California or similar competitive markets? 4. Can you provide a written forecast and strategy audit? 5. What would you charge for this one-time audit plus a short call?

We're looking for an experienced Google Ads specialist to take over and optimize an established account for a coworking and executive office provider with multiple locations throughout the Northeast. The account is already active, but we're looking for someone who can improve performance through strategic optimization—not simply manage campaigns. Project Scope You'll be responsible for: Auditing the existing Google Ads account Reviewing campaign structure and consolidation opportunities Search term analysis and negative keyword management Keyword expansion and optimization Improving Quality Scores and ad relevance Creating and testing new ad copy Optimizing bidding strategies Improving conversion rates and lowering CPL Managing location-based campaigns across multiple markets Making recommendations for landing page improvements when appropriate Tracking A new measurement framework has recently been implemented using GA4 and Google Tag Manager. Conversion tracking is already being upgraded, so you'll work from clean data rather than setting up analytics. Experience Required 5+ years managing Google Ads Strong lead generation experience Local service or multi-location business experience Experience reducing cost per lead while increasing qualified conversions Comfortable interpreting GA4 reporting Experience with Performance Max, Search, and remarketing campaigns Excellent written English Nice to Have CallRail experience Google Ads certifications Experience with coworking, commercial real estate, office leasing, or B2B lead generation Landing page optimization / CRO experience Deliverables Initially, we'd like you to: Audit the account Present prioritized optimization recommendations Implement approved changes Monitor performance weekly Provide a concise monthly report with insights and next steps To Apply Please include: Examples of Google Ads accounts you've significantly improved Average monthly budgets you've managed Before-and-after performance metrics (CPL, ROAS, conversion rate, etc.) Your hourly rate Your weekly availability Start your proposal with "Stark" so we know you've read the posting. This will begin as a project for one client, with the opportunity for ongoing work across additional client accounts if it's a good fit.