We're looking for an expert-level digital analytics specialist to set up, configure, and optimize our full marketing tracking stack. This is a healthcare staffing company website, and we need someone who can build a reliable, accurate system to track visitors, conversions, and ad performance across multiple platforms. You should only apply if you have hands-on, advanced experience with GA4 implementation, and server-side/client-side tagging across Google, Meta, and LinkedIn. This is not an entry-level or generalist marketing role. We need someone who lives in Tag Manager, GA4 Admin, and Ads Manager dashboards daily to setup and properly track performance.

Project Description We are looking for an experienced SEO and Google Ads specialist, freelancer, or agency to help improve and grow our local home services website. Company provides electrical, plumbing, and related home services in California. We prefer working with providers who understand local service businesses in California, especially the Bay Area, Sacramento, or Los Angeles. However, we are open to strong candidates from other locations. The website is already built and hardcoded. We have a web developer available, and we can involve a designer or content writer if needed. We need someone who can lead the SEO and Google Ads process, not just send a generic audit. Goal is to make the website a real lead-generation channel. We currently receive around 300 leads per month from other advertising platforms. The website itself is currently neglected — we are not actively working on it, and it brings in only about 10–19 leads per month from organic traffic alone. We believe a professional can grow this significantly. Our target is approximately 100 additional leads per month through SEO and Google Ads combined. We understand this is a gradual process — we are not expecting instant results, and we realistically expect meaningful growth to take at least two months to build, with steady, measurable progress rather than an overnight spike. Single Specialist vs. Team Ideally we would like one person who can handle both SEO and Google Ads, because we expect Google Ads to be the faster, more measurable lead channel in the short term, while SEO builds results over time. Google Ads gives us clear attribution — we can see which action led to which result — whereas SEO results are harder to track immediately. That said, we are flexible: -A strong SEO specialist who can confidently deliver results without Google Ads is welcome. -An advanced Google Ads specialist who can deliver results without heavy SEO is also welcome. -A small team or agency covering both areas is fine too. Tell us honestly which model fits you best. Main Tasks -Review current website analytics -Analyze current website structure and SEO status -Prepare page titles, meta descriptions, H1/H2 recommendations -Analyze provided keywords and map them to service pages -Review local competitors and provide a practical correction list -Prepare the website for Google indexing -Review sitemap, robots.txt, crawlability, canonicals, and indexability -Recommend and help implement schema markup -Review Core Web Vitals and page speed issues -Create clear technical tasks for our web developer -Set up or optimize Google Ads campaigns -Review keywords, negative keywords, ads, locations, and landing pages -Set up or verify conversion tracking for calls, forms, and quote requests -Provide weekly updates and monthly performance summaries Expected Deliverables -Technical SEO audit with priority list -Keyword map for SEO and Google Ads -Page title/meta/H1/H2 recommendations -Competitor analysis with specific website corrections -Indexing checklist and Google Search Console recommendations -Schema markup recommendations -Google Ads setup or optimization plan -Conversion tracking checklist -Weekly progress report in simple language -Monthly report with traffic, leads, cost per lead, and next steps Competitor Research We will provide a list of local competitors in electrical, plumbing, HVAC, and home services. The selected contractor should compare our website against these competitors and identify what they are doing better in SEO, Google Ads, landing pages, service pages, local SEO, calls to action, page speed, and lead generation. Preferred Experience -We prefer someone with experience in: -Local service businesses -Home services -Electrical, plumbing, HVAC, handyman, or construction companies -California local SEO -Google Ads for lead generation -Technical SEO for custom or hardcoded websites -Google Search Console -GA4 -Schema markup -Core Web Vitals -Conversion tracking What We Are Not Looking For -Generic SEO packages -Random backlink packages -Blog posting without strategy -AI content spam -Reports with no clear action items -Google Ads management without conversion tracking -A one-time PDF audit with no implementation support -Reporting and Workflow -We expect transparent work. Please be ready to: -Track time through Upwork -Send short weekly updates -Create clear tasks for our developer -Explain technical recommendations in simple business language -Get approval before major changes Budget & Compensation Our compensation structure is: Fixed monthly retainer of $1,200–$1,500 per month, targeting approximately 100 additional leads per month. Additional performance bonuses for organic growth and lead volume beyond the target — to be discussed and agreed individually as results develop over time. Important — what this budget covers: this amount is the compensation paid directly to the freelancer or agency for their work only. It does NOT include: Advertising spend (Google Ads budget will be funded separately by us). Content creation, if needed (handled and paid separately). Web developer time (we have a developer available, paid separately as needed). We are open to discussing the exact structure, but we value clear deliverables, time tracking, and measurable progress over the lowest price. Once organic growth and lead volume become measurable, we are glad to discuss additional compensation tied to the number of extra leads generated — this is a conversation about the longer-term partnership, since we expect this process to take at least two months to show meaningful results.

Role: Senior Google Ads + LSA Specialist for ongoing work on an established residential painter account in Northern Virginia. ENGAGEMENT TYPE: Hourly, ongoing. ~12-15 hours per month after onboarding. Starts with a paid 30-day trial. RATE: $70-95/hour. ABOUT THE ACCOUNT - Residential painter, serving DC / Northern Virginia - Current spend: roughly $4-8K/month, split across Google Search + LSA - Account is structurally healthy: keywords organized properly, geographic targeting tight, no Display Network leak - Looking for a specialist to own ongoing execution SCOPE OF MONTHLY WORK - Weekly Search Terms Report review + negative keyword additions - Bid and budget pacing adjustments - Ad copy A/B testing (responsive search ads) - Quality Score remediation on low-QS keywords - Daily LSA lead disputes - LSA service category and bidding strategy management - Monthly performance review delivered REQUIREMENTS - 5+ years Google Ads experience - Demonstrated hands-on experience with home services or contractor accounts (painter, HVAC, plumber, roofer, etc.) — please cite specific accounts when applying - Hands-on experience managing LSA accounts INCLUDING the dispute process (most agencies have never actually done this) - US-based, Eastern Time availability for same-day responsiveness - Available for a weekly 30-minute sync call - Comfortable working in a shared reporting platform - Time-tracked through Upwork's standard tools, weekly billing via Upwork to client's payment method - No template responses. If you don't reference home services and LSA disputes specifically, you'll be rejected. NICE TO HAVE - Direct familiarity with the DC / Northern Virginia residential market (competitive set, seasonal patterns, local search behavior) - Experience with value-based bidding and offline conversion upload to Google Ads - Experience with attribution beyond cost-per-lead (closed revenue via call tracking, CRM-linked conversions) - Northern Virginia residential market knowledge is valuable TRIAL TERMS - 30-day paid trial at your standard rate, capped at 15 hours - Specific trial deliverables we'll define together - End of month 1: both sides decide whether to continue at ongoing retainer

We are looking for a high-level Google Ads and Facebook Ads professional to help manage, monitor, and optimize our advertising accounts on an ongoing basis. This is not a short-term campaign setup project. We are looking for someone who can become a long-term part of our marketing operations and help take a major load off our internal team. Our ideal candidate is someone who can regularly watch over our Google Ads and Facebook Ads accounts, make sure nothing is broken, identify areas for improvement, optimize campaigns, and meet with us weekly or biweekly to explain what is happening in the accounts and what can be done to improve performance. In the past, we had someone who monitored our Google Ads account, made updates when campaigns broke, adjusted keywords, optimized campaigns, edited ad copy, and handled general account maintenance. We are now looking for someone who can provide that same level of support across both Google Ads and Facebook Ads. Responsibilities Include: • Monitor Google Ads and Facebook Ads accounts on an ongoing basis • Make sure campaigns, ads, tracking, and account structures are working properly • Identify broken campaigns, disapproved ads, poor-performing assets, tracking issues, or other problems • Optimize keywords, audiences, campaigns, ad groups, asset groups, ads, headings, descriptions, and creative text when needed • Recommend improvements to campaign structure, targeting, budgets, bidding, and landing page strategy • Help us understand what is happening in the accounts through weekly or biweekly meetings • Provide clear recommendations on what we can do to improve results • Stay proactive so our internal team does not have to constantly worry about whether the ads are working properly • Help us maintain steady performance and find new opportunities for optimization What We Are Looking For: • Strong experience managing Google Ads accounts • Strong experience managing Facebook/Meta Ads accounts • Ability to diagnose account issues and fix them quickly • Experience with ecommerce advertising • Experience with campaign optimization, keyword management, ad copy testing, audience targeting, and performance reporting • Someone proactive, detail-oriented, and dependable • Someone who can explain account performance clearly without overcomplicating things • Someone interested in becoming an ongoing part of our marketing process, not just completing a onetime task Preferred Experience: • Google Shopping, Performance Max, Search, Display, and YouTube campaigns • Facebook/Meta prospecting and retargeting campaigns • Ecommerce brands with higher-ticket products • Landing page and conversion rate feedback • Tracking, pixels, conversion events, and attribution troubleshooting Meeting Expectations: We would like to meet weekly or biweekly to review account performance, discuss what changes were made, identify problems, and talk through recommendations for improvement. Goal of the Role: The goal is to have someone integrated into our operations who can consistently monitor and improve our Google and Facebook advertising accounts so we do not have to worry about whether our ads are broken, underperforming, or missing optimization opportunities. We want someone who can help us feel confident that our accounts are being watched, maintained, and improved on a regular basis.

Meta Ads & Google Ads PPC Specialist (Meta Focused) We're looking for an experienced paid media specialist to manage and scale our Meta Ads and Google Ads campaigns, with a strong emphasis on Meta which has historically been our highest-performing acquisition channel. Our monthly advertising budget is $3,000–5,000. While you'll oversee both Meta and Google Ads, the majority of your strategic focus will be on Meta. Google experience is important, but deep expertise in Meta Ads is essential. The engagement has two primary goals: 1) Conduct a comprehensive audit of our existing campaigns, historical performance, targeting, creatives, account structure, and conversion tracking to identify where our previous PPC strategy fell short. 2) Lead ongoing campaign strategy and optimization across Meta and Google, including audience targeting, campaign structure, A/B testing, budget allocation, retargeting, ad copy, reporting, and continuous performance improvements. Our team handles the majority of creative production in house. We're looking for someone who can collaborate closely with our designers by recommending messaging angles, creative concepts to test, and high-converting ad copy rather than producing the creative assets themselves. We're also looking for someone who: - Has extensive experience managing Meta Ads campaigns and working knowledge of Google Ads. - Can pro-actively and clearly explain the reasoning behind every recommendation. - Uses data to drive decisions rather than relying on generic best practices. - Is proactive, highly communicative, and responds within 24 hours. Ideally, weekly meetings. - Provides consistent reporting, actionable insights, and strategic recommendations. We're specifically looking for an individual freelancer, not a large agency or someone who outsources account management. We want a long-term partner who is invested in our business, works closely with our team, and continuously refines our paid acquisition strategy. About Company: Educo is a New York-based tutoring firm that helps families earn top scores, build exceptional college applications, and gain admission to the world's most selective institutions—powered by software, AI-assisted workflows, and thoughtful design that increase tutor leverage, standardize quality, and personalize learning at scale.

DESCRIPTION: Beau Development Corp. is a site work, demolition, and excavation contractor based in Boston, MA. We are building a full digital marketing engine and need an experienced paid ads manager to own our Meta and Google campaigns. SCOPE OF WORK: GOOGLE ADS SETUP: Search campaigns targeting: site work contractor Boston, demolition contractor MA, excavation contractor Greater Boston, foundation excavation contractor, and related keywords Negative keyword list build-out Connect to GHL landing page for lead capture Conversion tracking setup META ADS SETUP: Retargeting campaign using website visitors and GHL contact list upload Lookalike audience campaign from existing client list Lead form ads connected to GHL CRM Creative direction — we will provide job site photos and videos ONGOING MANAGEMENT: Weekly performance reporting — cost per lead, conversion rate, spend by campaign A/B test ad creative monthly Budget optimization via Revealbot setup Scale spend on winning campaigns, pause losers TARGET MARKETS: Greater Boston, MetroWest MA, Rhode Island TARGET AUDIENCE: Developers, GCs, architects, and property owners pulling building permits STARTING BUDGET: $1,500/mo ad spend. Scale based on CPL performance. WHAT WE PROVIDE: Meta Business Manager access Google Ads account access Revealbot login BDC logo, brand colors, and 10-15 job site photos for ad creative GHL landing page URL provided after build is complete TO APPLY: Share your Google Ads and Meta Ads manager credentials, examples of contractor or trades campaigns you have run, and average cost-per-lead achieved. Availability to start this week preferred. Budget: $500-$800 setup plus 10-15% of monthly ad spend ongoing

Looking for a U.S.-Based Meta and Google Ads Expert for Hourly Consulting I am looking for an experienced U.S.-based Meta and Google Ads professional who can provide ongoing consulting on an hourly basis. I have managed my own advertising campaigns for approximately 10 years and genuinely enjoy working on them. I am not looking to hand over or outsource my accounts. Instead, I need someone knowledgeable who can review my campaigns, answer questions, help troubleshoot issues, and offer strategic guidance as I continue refining my advertising. This would ideally be an ongoing monthly arrangement, with a few consulting hours as needed. My goal is to continue building the online visibility of my companies while improving targeting, tracking, campaign structure, creative strategy, and overall performance. Experience with Meta Ads, Google Ads, conversion tracking, Google Tag Manager, remarketing, and lead-generation campaigns is strongly preferred.

ABOUT US Patient Genius (powered by Koda Digital) is an AI-powered healthcare marketing intelligence platform. We sell B2B: our customers are decision-makers at multi-location medical practices and the groups that own them. This is organization-to-organization lead generation, not patient acquisition. THE ROLE We're building a Google Search Ads program from scratch and need one operator to own it end to end. Starting spend is modest; the goal is to scale toward ~$7,500/month as fast as real demand allows. Success is qualified pipeline — decision-makers entering our sales funnel — not click or raw lead volume. This is a structurally hard account: high-ticket, high-CPC, a finite/low-volume search audience, and no historical conversion data to lean on at launch. We want someone who has actually built and scaled that kind of account — not someone who only optimizes mature ones. WHAT YOU'LL OWN - Campaign strategy and build from zero: account structure, keywords, ad copy, extensions. - Conversion tracking: GTM + GA4 + Google Ads events fired off our demo/audit capture flow (no packaged CRM; lead-quality feedback comes from a lightweight internal CRM). - Ongoing management, optimization, and budget pacing toward the $7,500/mo target. - The landing pages your campaigns point to (WordPress page builder or a clean HTML page — we don't tie up internal dev on this). - Reporting that ties spend to pipeline, not vanity metrics. MUST HAVE - Demonstrated B2B lead-gen experience on Google Search. - Experience in high-CPC, considered-purchase / long-sales-cycle environments. - A real from-$0 account build you can walk us through (starting vs. peak spend, CPC range). - Genuine conversion-tracking depth (GTM / GA4 / event-based or offline conversions) — not a passing "I know GA4." - Ability to build your own landing pages. - You personally do the work — no outsourcing, white-label teams, or agency pass-throughs. NICE TO HAVE (moves you up) - B2B experience marketing to or serving medical/healthcare practices (we bring the domain context — this is a plus, not a requirement). - Working understanding of the US healthcare market and how practices/groups buy. - US-based (strongly preferred; exceptional non-US candidates who clearly understand the US market considered). - LinkedIn Ads or other paid media. - Track record launching accounts with zero prior digital ad history. ENGAGEMENT - Contract, hourly, remote. - Roughly 5–20 hrs/week — weighted toward the build up front, tapering to ongoing management. - Outcome-based; no fixed schedule; occasional check-in meetings. - Rate scaled to skill and results. We are not looking for the cheapest option — we're looking for the right operator. - Strong performance grows into a larger ongoing engagement as spend scales, and potentially work across our other accounts.

StoryVid is looking for a strategic Marketing Director to help build and optimize our entire customer acquisition engine. This is not a social media manager role. This is not a content creator role. We are looking for someone who understands how all the pieces connect: Google Ads, LinkedIn Ads, landing pages, retargeting, CRM automation, attribution, conversion tracking, lead nurturing, and the customer journey from first click to signed contract. Our goal is simple: create a predictable pipeline of qualified opportunities for a growing video production and creative agency. About StoryVid: StoryVid is a Kentucky-based video production and creative agency that helps businesses tell better stories and achieve measurable business outcomes through strategic content, video production, photography, and marketing support. We’ve worked with retailers, healthcare organizations, manufacturers, nonprofits, educational institutions, and professional service firms. We are currently refining our service offerings, pricing structure, and marketing systems to support long-term growth. What We Need Help With: We are building a full-funnel marketing system and need someone who can help architect, implement, and optimize: * Google Search campaigns * Google Display and retargeting campaigns * LinkedIn advertising * Audience development * Funnel architecture * Landing page strategy * Conversion optimization * Lead nurturing * CRM automation * Attribution tracking * Reporting dashboards * Customer journey mapping We care less about platform certifications and more about your ability to connect all of these pieces into a system that generates revenue. Responsibilities: * Develop and execute a full-funnel marketing strategy * Manage Google Ads campaigns * Manage LinkedIn Ads campaigns * Build and optimize retargeting audiences * Improve landing page conversion rates * Analyze user behavior and funnel performance * Develop reporting and KPI dashboards * Identify bottlenecks in the customer journey * Recommend creative testing opportunities * Collaborate with StoryVid leadership * Provide strategic recommendations based on performance data * Connect marketing activity directly to revenue outcomes What Success Looks Like (Within 30 Days): * Clear customer acquisition strategy established * Conversion tracking properly configured * Google Ads campaigns launched and optimized * Retargeting campaigns launched * LinkedIn campaigns structured correctly * Funnel reporting established * Qualified leads increasing month-over-month * Cost per lead improving over time * Clear visibility into marketing ROI Ideal Candidate: * 5+ years of digital marketing experience * Strong Google Ads experience * Strong LinkedIn Ads experience * Experience with B2B lead generation * Experience with service-based businesses * Experience building multi-touch customer journeys * Comfortable analyzing data and making decisions * Understands attribution and conversion tracking * Strategic thinker who can connect marketing activities to revenue outcomes Nice to Have: * Agency experience * HighLevel experience * HubSpot experience * Meta Ads experience * Google Tag Manager experience * GA4 experience * CRM automation experience * Experience managing client marketing accounts Future Opportunity: While the initial focus will be building and optimizing StoryVid’s own marketing and customer acquisition systems, there may be opportunities to support select StoryVid clients as well. Many of our clients require assistance with advertising strategy, campaign setup, audience targeting, funnel development, conversion tracking, lead generation, CRM automation, and ongoing marketing optimization. For the right candidate, this role could expand into additional consulting, campaign management, or fractional marketing leadership opportunities for StoryVid clients. We are particularly interested in candidates who can bridge the gap between creative content and measurable business outcomes.

About Us eVOLVENCE Solutions is a digital marketing agency focused on helping local home service businesses generate more leads through websites, reputation management, local SEO, and paid advertising. We work primarily with businesses such as: Kitchen & Bath Remodeling Roofing HVAC Plumbing Water & Fire Restoration Foundation Repair Other local contractors We're looking for an experienced Meta (Facebook & Instagram) Ads Specialist who understands local lead generation and can help us build, manage, and optimize campaigns for both our agency and client accounts. What We Need We're looking for someone who can: Build Facebook and Instagram lead generation campaigns Create and manage campaign structures Set up audiences and targeting Implement conversion tracking Configure Meta Pixel and events Analyze campaign performance Improve CPL (Cost Per Lead) Recommend testing strategies Scale winning campaigns You should be comfortable working with: Lead Forms Landing Page Campaigns Conversion Campaigns Call Campaigns Retargeting Audiences Lookalike Audiences Ideal Experience Please apply only if you have experience generating leads for: Remodeling companies Roofing companies HVAC companies Plumbing companies Restoration companies Local service businesses Bonus if you've worked with: HighLevel (GoHighLevel) CRM integrations Zapier Call tracking Local SEO Current Project We are currently launching campaigns for a kitchen and bath remodeling company in Northeast Ohio. Offer includes: Free Estimate 10% Off Remodeling Services Financing Available The initial campaign will focus on a local geographic radius and lead generation through Meta Ads. What To Include In Your Proposal Please provide: Examples of local service campaigns you've managed. Average CPL achieved. Industries you've worked with. Your process for testing creatives and audiences. Your experience with Meta conversion tracking. Whether you have experience with GoHighLevel. Budget Open to discussing: One-time setup fee Monthly management fee Ongoing partnership opportunities We are looking for a long-term relationship with the right person. To show you've read this post, start your proposal with: "LOCAL LEADS" This helps us filter out generic applications.