**Title:** Google Ads, Google Voice, and Website Call Tracking Diagnostic for RV Service Business **Job Type:** Fixed-price project **Budget:** $1,000 **Project Overview:** We operate RV service businesses and need an experienced Google Ads / telecom / VoIP / conversion-tracking specialist to diagnose a major phone-lead issue. In the last month, we spent approximately $20,000 on Google Ads, but inbound phone calls have dropped dramatically. Compared to the same month last year, phone-call volume appears to be down by approximately 98%, despite continued paid advertising. Our business uses a paid Google Voice / Google Business Voice phone line. We need a complete diagnostic review to determine whether the issue is caused by Google Ads traffic quality, call tracking, website click-to-call setup, Google Voice configuration, carrier routing, spam filtering, missed-call handling, analytics, or a combination of those issues. This is a standard fixed-price consulting project. I am hiring one freelancer or agency to perform the diagnostic work and provide a written report with evidence and recommended fixes. **Websites to Review:** We have two RV service websites that need to be reviewed. Website URLs will be provided through Upwork after a contract is in place. **Main Problem:** We need to determine why phone calls have nearly vanished while Google Ads spend has continued. Possible causes include, but are not limited to: * Google Voice not reliably receiving inbound calls * Google Voice settings causing missed calls or misrouted calls * Calls failing from certain carriers, devices, or call paths * Call forwarding, spam filtering, call screening, voicemail, or device-notification issues * Google Ads traffic quality problems * Google Ads call tracking or conversion tracking issues * Website call buttons or click-to-call links being incorrect * Mobile users not seeing or using the correct phone number * Call reporting not matching actual call activity * Website analytics not tracking phone-button activity correctly * Campaign targeting, search terms, location settings, bidding, devices, or schedule producing poor-quality traffic * A mismatch between ad clicks, website visits, phone-button clicks, Google Voice call logs, and actual calls received **Required Deliverables:** 1. Written diagnostic report identifying the most likely cause or causes. 2. Review of Google Ads campaign settings related to phone-call generation. 3. Review of call tracking, call assets, and phone-call conversion tracking. 4. Review of Google Voice / Google Business Voice configuration. 5. Review of both websites for phone-number accuracy, mobile usability, click-to-call links, forms, tracking tags, and conversion paths. 6. Comparison framework for Google Ads clicks, website visits, phone-button activity, Google Voice logs, and actual received calls. 7. Timestamped test-call matrix showing call-completion results from multiple carriers/devices if technically feasible. 8. Documentation or screenshots supporting the findings. 9. Prioritized fix list. 10. Recommendation on whether the paid Google Voice line is safe to keep using for paid lead generation. 11. Recommended Google Ads structure for an RV service business focused on real phone calls. **Required Areas of Review:** * Google Ads search terms * Match types and negative keywords * Location targeting * Device performance * Ad schedule * Bidding strategy * Call assets * Call reporting * Phone-call conversion tracking * Website call-button behavior * Mobile click-to-call behavior * Google Voice incoming call settings * Google Voice linked numbers and devices * Google Voice call forwarding * Google Voice spam filtering * Google Voice call screening * Google Voice voicemail behavior * Missed-call logging * Analytics and conversion attribution * Year-over-year and month-over-month call-volume comparison **Access Method:** Access will be provided through Upwork-approved communication, screen share, screenshots, exports, or limited account access where appropriate. No off-platform communication or off-platform payment is required or requested. **Important Security and Compliance Rules:** No hacking, no unauthorized access, no social engineering, no spoofing, no attacks, no carrier abuse, and no attempts to access systems without permission. This is an authorized diagnostic project for our own business phone system, websites, Google Ads account, and related tracking systems. Customer information must be treated as confidential. Do not request access to anything unnecessary. **Ideal Freelancer Background:** The ideal freelancer should have experience with several of the following: * Google Ads for local service businesses * Google Ads call conversions * Google Ads call tracking * VoIP / telecom troubleshooting * Google Voice or Google Workspace Voice * Website conversion tracking * Google Tag Manager * Google Analytics * Call tracking platforms * Local service lead generation * Mobile click-to-call audits * Diagnosing sudden drops in lead volume * Carrier call-completion testing **Proposal Requirements:** Please answer these questions in your proposal: 1. Have you diagnosed a sudden drop in phone leads from Google Ads before? 2. Have you worked with Google Voice or Google Workspace Voice? 3. How would you separate a Google Ads traffic-quality problem from a phone-system problem? 4. How would you audit website click-to-call issues? 5. What Google Ads reports would you review first? 6. What Google Voice settings would you inspect first? 7. What evidence would you need from me? 8. What would your first 5 diagnostic steps be? 9. What will your final report include? **Project Success Criteria:** The project is successful when you provide a clear, evidence-backed diagnostic report that identifies the most likely reason phone calls have dropped and provides a practical fix plan. The final report should determine whether the problem is primarily related to: * Google Ads traffic quality * Google Ads tracking or conversion setup * Website call-conversion issues * Google Voice configuration * Carrier or call-routing issues * Analytics/reporting mismatch * Missed-call handling * A combination of the above I am looking for a direct, technical, evidence-based diagnosis. I do not want generic marketing advice.

We run a mobile IV hydration service and are looking for a Google platform specialist to optimize our local search presence, troubleshoot our booking integration, and set up high-converting local ad campaigns. We are strictly a mobile, service-area business (no physical storefront), so we need someone who understands how to expand visibility across multiple surrounding suburbs without risking account suspension. This contract will be structured in phases, starting with a fixed-price milestone for an immediate technical fix, transitioning into hourly support for ongoing marketing. Milestone 1 (Fixed Price: $40) Deliverable: Troubleshoot and fix the integration between our Google Business Profile and Vagaro backend to resolve whatever technical issue is currently blocking the connection. This milestone will be considered complete only when our "Book Online" button is physically visible and fully functional on our public Google listing across both mobile and desktop views. Milestone 2 (Ongoing Hourly) Local SEO & Citations: Expand our local search visibility radius so we are found in our target surrounding suburbs, not just the city where our registration address is. Audit, clean up, and build out consistent local directory citations (NAP). Google Ads Setup: Launch and manage a highly targeted local Google Ads campaign optimized for conversions (actual online bookings) rather than just clicks. Must be familiar with handling strict medical/wellness ad policies.

We are a US marketing agency serving the family entertainment center industry and we are looking for an experienced Google Ads manager to take over ongoing management of our paid search portfolio. Our goal on every account is visitor generation: driving foot traffic and bookings to local venues. This is a steady, recurring engagement, not a one-off project. What you will do Manage and optimize roughly 32 established Google Ads accounts (Search and Performance Max) to drive visitor generation for local venues. Run weekly optimization: search terms and negatives, budget pacing, bid and target adjustments, ad and asset performance. Keep conversion tracking healthy across accounts (GA4, Google Tag Manager, conversion imports). Send a short weekly status update and a monthly performance summary per account in a simple format we will set at kickoff. Why one person can manage this many accounts These are 32 established, stable accounts, so the work is ongoing optimization, not building campaigns from scratch. The portfolio also shares a consistent set of targeting demographics and tactics, so you learn our approach once and apply it across the book. To be straight with you: we do not have a formal written SOP library yet, so onboarding is hands-on knowledge transfer rather than a manual. Mature accounts plus a repeatable method are what make the volume workable for one strong operator. What we are looking for 3+ years hands-on Google Ads for local businesses (driving visits, foot traffic, and bookings). Google Ads certified (Google Partner a plus). Solid GA4, Google Tag Manager, and conversion-tracking skills. Comfortable managing a high-volume portfolio inside a standardized process. Strong written English, weekly reporting discipline, and overlap with US business hours. Terms Ongoing monthly retainer of $3,000 for the portfolio. We retain full ownership of all ad accounts and grant manager-level access. Month one is an evaluation period before we commit to the ongoing retainer. Please answer in your proposal How many Google Ads accounts do you currently manage, and how much time per account do you spend each month? Briefly walk us through how you run weekly optimization on a local account where the goal is driving visits and bookings. Are you Google Ads certified? Do you have Google Partner status? Describe your experience with GA4, Google Tag Manager, and conversion tracking. Have you worked on multi-location, franchise, or local entertainment accounts? Confirm you are comfortable with a $3,000/month retainer for a portfolio of roughly 32 standardized accounts, or share your proposed rate.

Google Ads Specialist Needed for Growing Online Education Company (Long-Term) We are looking for an experienced Google Ads specialist to help manage and grow paid search campaigns for our online boating safety education business. We currently operate in California and Florida and are expanding into additional states. Our focus is on profitable growth, accurate tracking, and continuous optimization. What We’re Looking For— We are seeking someone whose primary expertise is Google Ads. This is not a general digital marketing role, and we are not looking for someone who primarily focuses on SEO, social media, or website design. Responsibilities — - Manage and optimize Google Search campaigns - Improve conversion rates and lower cost per acquisition - Perform keyword research and build negative keyword lists - Monitor search terms and identify growth opportunities - Optimize bidding strategies and campaign structure - Analyze performance and provide recommendations - Ensure conversion tracking and attribution are accurate - Collaborate with our developer regarding landing pages and technical issues - Conduct ongoing testing and optimization Requirements — - Minimum 3 years of Google Ads experience - Strong understanding of Google Search campaigns - Experience with Google Analytics 4 (GA4) - Experience with conversion tracking and Google Tag Manager - Strong analytical skills - Excellent communication and responsiveness - Ability to explain strategy and recommendations clearly Nice to Have — - Experience with online education, lead generation, or ecommerce businesses - Experience with WordPress websites - Experience managing campaigns across multiple geographic markets About Us — We are a growing online education company with an emphasis on long-term relationships, accountability, and data-driven decision making. We are looking for someone who can become a trusted partner as we continue to expand. When Applying, Please Include — - Your years of Google Ads experience. - Approximate monthly ad spend you currently manage. - Industries you have worked with. - Examples of results you are proud of. - Whether you work independently or as part of an agency. - Your preferred compensation structure. - Your favorite optimization you have made that significantly improved performance. - The first three things you would review when taking over an existing Google Ads account. Please begin your proposal with the words “Anchor Point” so we know you have read the entire posting. We are looking for a long-term relationship with someone who is proactive, communicative, and genuinely enjoys performance marketing.

I run Honey Bee Outdoor, a direct-to-consumer Shopify brand selling outdoor products with an AOV of $400+. I've been managing our Meta and Google Ads myself for about 7 months through self-research and trial and error, and I'm looking for an expert to either audit our current setup or take over ongoing management. We're currently spending around $100/day per platform and averaging ~$10k/month in revenue. We're ready to scale with the right person. Looking for someone with D2C ecommerce experience, ideally with high-AOV products. Month-to-month preferred.

At Johnny Flash Productions (www.johnnyflash.com) we love building business websites that deliver amazing results! We help small businesses and organizations (with 5-50 employees) looking to reinvent and formulate their online presence with a website that is on-trend with design, well-coded and flexible enough to grow with the business as it grows. We work with our clients to build an online marketing strategy that includes a well-built and optimized website, social media content and other resources for online growth. It’s important for us to create ongoing personal relationships with our clients and facilitate that role as a dedicated webmaster. We strive for: • Quality of work and timely attention • Cost effective solutions to client requests and issues • Creative solutions to business bottlenecks using the website as problem solving tool We accomplish this through: • A full website development process that includes discovery, design and development • Ongoing monthly website maintenance to improve the website on a monthly basis • Ongoing SEO, digital ads, graphic design, social media, email design to improve marketing on a regular basis • Partnerships with other companies and resources to offer clients further online strategy Johnny Flash Productions is looking for a motivated Google Ads & SEO Specialist for our web design & digital marketing agency that is up for becoming part of the team for long term growth. This position is 25 hours/week. Monday - Friday, 5 hours per day. Reports to: Creative Director Monthly tasks include: SEO: • Optimize new website builds, blog posts, landing pages, images for keywords • Use Semrush to view recommendations and make tweaks to site • Work with team to setup location based or service based landing pages and optimize for SEO • Submit and review monthly citation building campaigns for monthly SEO clients • Setup and Optimize Google Business Profile for clients • Submit sitemap in Google Search Console and review and fix other issues Google Ads: • Setup new Google ad accounts, keyword research, choose keywords, write headlines, descriptions, work with team on optimize landing page(s) • Create new Google ad sets for events or client priorities, keyword research, choose keywords, write headlines, descriptions, make recommendations for landing page(s) • Monthly review and optimization of Google ad sets SEO & Google Ads • Help project managers answer SEO related & Google Ad questions from clients that come through support desk • Setup, customize and send SEO reports & Google Ad reports • Setup Google Analytics on client sites • Setup Google Tag, Conversion tracking, and Goals on client sites Qualities we are looking for: • English fluency • At least 5+ years experience working with SEO & Google Ads • A free thinker, willing to look for answers • Confidence in strategy, execution and details • A team player who is happy working in a small team of 10-15 people • Strong communication skills • Responsive: Quick with email and chat communication Preferred expert knowledge of: • Google Analytics • Google Business Profile • Google Tag Manager • Google Search Console • Google Ads • BrightLocal • SEMRush • WordPress • Yoast SEO plugin • Beaver Builder and Elementor • Teamwork PM • Process.st Special requirements: • A computer that is two years old or less • Your own Internet connection and some kind of backup internet • Have a headset or microphone (for team meetings)

About Elevate Marketing Strategy Elevate Marketing Strategy partners with camps, independent schools, and nonprofit organizations to enhance enrollment, retention, engagement, and visibility through strategic marketing. We are seeking a skilled Paid Media Specialist to support our growing roster of day camps, overnight camps, and independent school clients. This is a contract position ideal for someone who enjoys both the strategic and tactical aspects of digital advertising and is comfortable managing multiple campaigns across different organizations. Position Overview The Paid Media Specialist will plan, launch, manage, optimize, and report on digital advertising campaigns across Meta and Google platforms. The majority of clients will be day camps and residential camps, with occasional projects for independent schools and other mission-driven organizations. The Contractor will be engaged on an as-needed, per-project basis. Responsibilities Planning --Recommend audience targeting, campaign structure, budgets, and creative approaches --Advise on lead generation, event promotion, brand awareness, and retention campaigns --Identify opportunities to improve campaign performance and efficiency Campaign Management --Build and manage campaigns in Meta Ads Manager (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Performance Max) --Create audience segments, remarketing campaigns, and conversion tracking --Monitor budgets and pacing --Conduct ongoing A/B testing of messaging, audiences, creative, and landing pages Reporting & Optimization --Track and analyze campaign performance --Provide regular reporting and insights --Make optimization recommendations based on performance data Qualifications --Demonstrated success generating leads through paid advertising --Experience with conversion tracking and analytics --Strong analytical and reporting skills --Ability to manage multiple clients and deadlines simultaneously --Excellent communication and organizational skills Engagement Details --Contract/Freelance Position --Remote --Flexible hours --Project-based and ongoing monthly management opportunities --Potential for long-term partnership as client portfolio grows

DESCRIPTION: Beau Development Corp. is a site work, demolition, and excavation contractor based in Boston, MA. We are building a full digital marketing engine and need an experienced paid ads manager to own our Meta and Google campaigns. SCOPE OF WORK: GOOGLE ADS SETUP: Search campaigns targeting: site work contractor Boston, demolition contractor MA, excavation contractor Greater Boston, foundation excavation contractor, and related keywords Negative keyword list build-out Connect to GHL landing page for lead capture Conversion tracking setup META ADS SETUP: Retargeting campaign using website visitors and GHL contact list upload Lookalike audience campaign from existing client list Lead form ads connected to GHL CRM Creative direction — we will provide job site photos and videos ONGOING MANAGEMENT: Weekly performance reporting — cost per lead, conversion rate, spend by campaign A/B test ad creative monthly Budget optimization via Revealbot setup Scale spend on winning campaigns, pause losers TARGET MARKETS: Greater Boston, MetroWest MA, Rhode Island TARGET AUDIENCE: Developers, GCs, architects, and property owners pulling building permits STARTING BUDGET: $1,500/mo ad spend. Scale based on CPL performance. WHAT WE PROVIDE: Meta Business Manager access Google Ads account access Revealbot login BDC logo, brand colors, and 10-15 job site photos for ad creative GHL landing page URL provided after build is complete TO APPLY: Share your Google Ads and Meta Ads manager credentials, examples of contractor or trades campaigns you have run, and average cost-per-lead achieved. Availability to start this week preferred. Budget: $500-$800 setup plus 10-15% of monthly ad spend ongoing

We are looking for a highly experienced Google Ads conversion tracking specialist to audit, troubleshoot, and optimize our ecommerce and lead conversion tracking and attribution for two Shopify websites. The two websites are very similar and have the same needs as far as conversion tracking and attribution are concerned. Our ideal candidate has hands-on experience and expertise using Google Tag Manager (GTM), Google Analytics 4 (GA4), ValueTrack/UTMs, Enhanced Conversions, and Data-Driven Attribution (DDA) to establish and optimize advanced Google Ads conversion tracking and attribution for Shopify websites. Initial Scope of Work (Estimate: Less than 1 month) * Audit Google Ads conversion tracking implementation for two Shopify websites * Identify tracking issues, attribution gaps, and reporting discrepancies * Recommend solutions and best practices * Implement fixes and tracking improvements as needed Extended Scope of Work (Estimate: Up to 3 months) * Audit and optimize Google Ads conversion tracking * Create and configure conversion actions and conversion action sets * Fork GA4 data to distinguish sample conversions from full order conversions * Ensure maximum available data is feeding enhanced conversions * Enable and validate Data-Driven Attribution (DDA) * Create custom conversion variables to improve dashboard reporting * Create separate conversion actions for newsletter signups to distinguish between forms (e.g. popup vs footer) * Define and configure conversion action values * Configure and optimize GTM tags * Add ValueTrack parameters and UTMs * Thoroughly test and validate all tracking implementations * Ensure tracking accuracy across Shopify, GA4, GTM, and Google Ads Requirements * Must be based in the United States * Proven experience implementing advanced Google Ads conversion tracking for Shopify ecommerce stores * Strong expertise in GTM and GA4 * Experience with Enhanced Conversions and ecommerce attribution troubleshooting * Ability to independently audit, diagnose, and resolve tracking issues * Strong communication and documentation skills Budget & Engagement * Hourly budget: $30–$50/hour * Expected engagement length: 2-8 Weeks Availability * Preferred availability with partial overlap during IST business hours (9 AM – 7 PM IST) When applying, please include: 1. Relevant Shopify + Google Ads tracking projects you’ve completed 2. Your experience with GTM, GA4, Enhanced Conversions, and DDA 3. Your estimated number of hours for the initial audit and implementation phase 4. Your proposed approach for auditing and troubleshooting conversion discrepancies

Please use the word "SPACE" in your proposal so we know you are paying attention, and submit a short intro video if you are serious about the role. Looking for a super stuffy company that makes you apply twice and go through 6 interviews before considering you for the role? If so, we are not the company you are looking for. On the other hand, if you enjoy making a positive impact and working with a team that values you and your unique talents, we want to hear from you! We are a fun-loving small digital marketing studio that helps businesses grow their online presence and reach their target audience. We offer services such as marketing & growth strategy, web design and development, and targeted digital marketing. We are seeking a strategic Marketing Specialist to join our agency team on a contract basis. This role supports multiple client accounts and requires proven expertise in Google and Meta advertising: from strategy development through execution, optimization, and reporting. The ideal candidate excels at understanding client objectives, translating them into data-driven campaign strategies, and managing the full lifecycle of paid advertising campaigns. You're comfortable working in a dynamic agency environment where priorities shift, and delivering measurable results is what matters. Responsibilities Paid Advertising Strategy & Execution Consult with clients to understand business goals, target audiences, and success metrics Develop comprehensive paid advertising strategies aligned with client objectives Set up, configure, and launch campaigns in Google Ads and Meta Ads platforms Build audience segments, select targeting parameters, and establish bidding strategies Create compelling ad copy and develop ad concepts (design support available) Manage campaign budgets, pacing, and bid optimization to maximize ROI Campaign Optimization & Performance Management Monitor campaign performance daily and make data-driven optimization decisions Conduct ongoing A/B testing of ad creative, copy, audiences, landing pages, and bidding strategies Analyze performance data to identify trends, opportunities, and areas for improvement Adjust campaigns proactively based on performance metrics and client goals Ensure proper conversion tracking, pixel implementation, and tagging accuracy Full-Funnel Marketing (Bonus) Design and implement post-conversion email drip campaigns and marketing automation sequences Build lead nurturing workflows that move prospects through the customer journey Integrate paid advertising efforts with CRM and email marketing platforms Develop retargeting strategies based on user behavior and funnel stage Reporting & Client Communication Prepare clear, actionable performance reports for clients and internal teams Present campaign results, insights, and optimization recommendations Participate in client calls and strategy sessions as needed Translate complex data into meaningful business insights Agency Collaboration Work closely with account management, creative, and development teams Communicate creative needs effectively to our in-house designer Manage multiple client projects simultaneously with strong organizational skills Qualifications Required: 3+ years of hands-on experience managing Google Ads and Meta Ads campaigns Proven track record of developing and executing successful paid advertising strategies Strong analytical skills with the ability to translate data into actionable insights Experience writing high-performing ad copy and developing creative concepts Deep understanding of campaign structure, audience targeting, and bidding strategies Proficiency with Google Analytics 4, Google Ads Manager, and Meta Business Suite Experience with conversion tracking, pixel implementation, and attribution Ability to work independently while collaborating effectively with a team Excellent written and verbal communication skills Strong attention to detail and organizational abilities Agency experience or managing multiple client accounts Preferred Qualifications: Experience with email marketing automation platforms (HubSpot, Mailchimp, ActiveCampaign, etc.) Knowledge of full-funnel marketing and lead nurturing strategies Familiarity with CRM integration and marketing automation workflows Understanding of conversion rate optimization and landing page best practices Experience with eCommerce advertising and retargeting Certifications in Google Ads and/or Meta Blueprint Contract Details Flexible hours based on client and project needs Remote work environment; Eastern Standard Time What we're really looking for: Someone who can own the paid advertising strategy from discovery to delivery. You understand what the client wants to achieve, build a smart campaign strategy, set it up correctly in the platforms, write compelling ads, and continuously optimize for better results. If you can also build out the post-click experience with email automation and lead nurturing, even better.