- Hourly: $55.00 - $95.00
- Expert
- Est. time: 1 to 3 months, Less than 30 hrs/week
Meta Ads Manager Needed (Must Understand 2026 Facebook Algorithm Updates) I am looking for a highly experienced Meta Ads Manager / Media Buyer who has mastered the latest Facebook/Instagram ad updates and algorithm changes in 2026. Important: Please do not apply if your Meta experience is outdated. I specifically need someone with extensive hands-on experience from January 2026 to present, actively managing campaigns through Meta’s newest changes, including: Advantage+ evolution AI-driven audience targeting Conversion optimization changes Attribution/reporting shifts Lead quality optimization Creative testing under the new algorithm I own and operate a successful wellness, education, and consulting business and have run my own Meta ads for years. I am not new to Facebook advertising. I understand: Campaign structure Pixel / tracking Retargeting Custom audiences / lookalikes Creative testing Funnel optimization Because of that, I can quickly tell the difference between real expertise and generic advice. I am looking for someone who can help me: Understand what has changed in Meta’s 2026 algorithm Improve lead quality (not just cheap leads) Reduce wasted ad spend Increase qualified booked calls / conversions Achieve a minimum 4x ROAS My niche includes: High-ticket wellness programs Retreats Education / certification programs Consulting Ideal candidate: ✅ Advanced Meta Ads strategist ✅ Strong analytical skills ✅ Can explain why campaigns are underperforming ✅ Has recent success with high-ticket offers ✅ Understands how to optimize for qualified buyers, not junk leads When applying, please answer: What major Meta changes in 2026 do most advertisers still not understand? What industries have you scaled recently? What ROAS have you achieved with high-ticket offers? How do you improve lead quality, not just volume? Why should I hire you over other Meta buyers? I am looking for someone strategic, data-driven, and honest.
- Fixed price
- Expert
- Est. budget: $300.00
Overview I am looking for an experienced Google Ads / GA4 tracking specialist to audit and fix conversion attribution issues on a Magento 2 ecommerce website. This is NOT a campaign optimization project. I am not looking for someone to change bids, keywords, budgets, or ad copy. I need someone who specializes in analytics, conversion tracking, attribution, and ecommerce measurement. Website Magento 2 Google Ads Performance Max Google Analytics 4 Google Tag Google Ads Conversion Tracking PayPal checkout Current Issues The website records purchases correctly, but attribution appears inconsistent. Examples include: Google Ads reporting significantly fewer conversions than actual orders. GA4 previously attributing purchase revenue to "(not set)". Large swings in reported ROAS that do not appear consistent with actual sales. Known checkout issue that has already been fixed, but attribution still needs to be verified. Need to confirm that purchases are correctly attributed back to the original Google Ads click. Scope of Work Please perform a complete audit and fix any issues found. This includes, but is not limited to: Google Ads conversion tracking GA4 ecommerce implementation Purchase event implementation Enhanced Conversions Google Tag configuration Cross-domain tracking PayPal checkout attribution GCLID preservation Session continuity during checkout Consent mode (if applicable) Duplicate or missing purchase events Attribution between Magento, GA4 and Google Ads Deliverables Complete audit report. List of every issue found. Explanation of each issue. Fix all identified tracking problems. Document every change that was made. Verify that conversion tracking is functioning correctly. Provide recommendations for any remaining improvements. Acceptance Criteria The project will be considered complete when: Purchases are consistently tracked in GA4. Google Ads conversions are correctly recorded. Attribution from Google Ads clicks to purchases is functioning correctly. No obvious attribution issues remain. Documentation of all changes has been provided. Important Please describe: Similar Magento 2 projects you have completed. Your experience with GA4 ecommerce attribution. Your experience debugging Google Ads conversion tracking. Your experience with PayPal checkout attribution. How you would approach diagnosing this problem. Please do not apply if your primary expertise is Google Ads campaign management. I am specifically looking for someone with deep experience in analytics implementation and attribution troubleshooting.
- Fixed price
- Expert
- Est. budget: $6,000.00
Ecommerce Growth Consultant Project Duration: ~3 months, long term partnership possible Compensation: $6,000 - $12,000 depending on hours and experience About us Rowan Appliance (rowanappliance.com) is a growing online appliance retailer. We're looking for an experienced eCommerce consultant to work closely alongside our internal team to grow website sales — not to take over, but to guide, execute together, and help us build capability as we go. What you’ll do - Audit our Shopify store and co-develop a plan to improve conversions and UX - Build and execute an SEO strategy — on-page, technical, and content - Set up and manage Google Ads campaigns (Search, Shopping, Performance Max) - Set up and manage Meta Ads campaigns (Facebook & Instagram) - Configure GA4 tracking and reporting so we can both monitor what's working - Walk us through decisions so we understand and can contribute meaningfully Requirements - Proven experience with Shopify — store optimization, apps, and theme customization - Strong SEO skills including on-page, technical SEO, and keyword research - Hands-on experience managing Google Ads for eCommerce - Experience running Meta Ads with a focus on ROAS and audience targeting - Proficiency in GA4 — event tracking, conversion setup, and reporting - Strong communicator who enjoys teaching and explaining their process - Ability to share past results or a relevant case study Nice to have - Experience in appliances, home goods, or consumer electronics - Familiarity with Google Merchant Center and product feed optimization - Experience mentoring or consulting (not just executing independently)
- Hourly
- Intermediate
- Est. time: Less than 1 month, Less than 30 hrs/week
Job Description: We are looking for a data-driven Conversion Rate Optimization (CRO) expert to analyze and optimize the sales funnel for our website, abletonlessons.com. We are currently driving traffic to a customized landing page via Google Ads. While we have consistent traffic, we are looking to bridge the gap between visitor intent and conversion. We need a consultant who can audit our current setup, identify friction points in the user journey, and provide a roadmap for measurable improvements. Your Responsibilities: Deep-Dive Audit: Analyze our existing landing page traffic, bounce rates, and funnel abandonment using our existing analytics data. User Journey Mapping: Evaluate the flow from the Google Ad click to the final Call-to-Action (CTA). Conversion Optimization: Provide actionable recommendations for layout, copy, and UI/UX changes to increase our conversion ratio. Hypothesis Testing: Propose A/B testing ideas to validate improvements. Message Match Alignment: Ensure our ad copy and landing page copy are perfectly aligned to maximize relevance. Required Skills & Experience: Proven track record in CRO (please provide specific case studies or examples of landing pages you have optimized). Expertise in Google Analytics 4 (GA4) and behavioral tracking tools. Strong understanding of direct-response copywriting and user psychology. Ability to communicate technical findings in a simple, strategic way. Experience with educational services, SaaS, or high-intent service funnels is a significant plus. Application Instructions: To apply, please include: A brief overview of your process for auditing a funnel you have never worked on before. A link to a case study or a specific landing page you optimized where you achieved a measurable increase in conversion rate (please include the "before" and "after" if possible). Any questions you have about our current funnel or tools.
- Hourly: $30.00 - $100.00
- Expert
- Est. time: More than 6 months, Less than 30 hrs/week
About the Role We are a digital growth marketing agency that helps brands grow through creative marketing strategies and technology-driven solutions. We're currently seeking a skilled Paid Ads Manager with significant experience in the beauty industry to join our team and support a variety of client accounts. This position is a great fit for someone who enjoys building high-impact paid media strategies, taking ownership of campaign performance, and working closely with clients to achieve measurable results. If you're proactive, data-driven, and enjoy solving marketing challenges, we'd love to hear from you. What You'll Do Plan, launch, and manage paid advertising campaigns that drive growth, lead generation, and brand awareness. Develop campaign strategies based on each client's goals, audience, and marketing funnel. Analyze campaign data and customer insights to identify opportunities for optimization and continued growth. Test creatives, messaging, targeting, and campaign structures to improve performance. Oversee and optimize advertising budgets across Google, Meta, TikTok, YouTube, and other paid media channels. Maintain accurate tracking, reporting, and campaign attribution. Continuously optimize campaigns to improve ROI, ROAS, and cost per lead. Attend client meetings to provide updates, performance insights, and strategic recommendations. Communicate with clients promptly through Slack and maintain strong working relationships. Collaborate with internal team members to ensure campaigns are executed successfully. What We're Looking For At least 3 years of experience managing paid advertising campaigns for multiple clients. Strong expertise across Google Ads, Facebook, Instagram, YouTube, TikTok, and other paid media platforms. Ability to demonstrate successful campaigns and clearly explain the strategy behind the results. Experience using SEMrush and Canva. Experience working with international brands and larger-scale advertising accounts. Creative thinker who is equally comfortable making data-driven decisions. Independent, accountable, and collaborative in a remote work environment. Entrepreneurial mindset with the ability to adapt in a growing agency. Strong understanding of customer psychology, marketing funnels, and conversion optimization. Excellent attention to detail and the ability to proactively improve underperforming campaigns. Strong analytical, communication, and presentation skills. Comfortable using reporting, analytics, campaign tracking, and project management software. Committed to continuous learning and staying ahead of changes in the digital advertising landscape. Note: Please answer all screening questions. Applications with incomplete responses will not be considered.
- Hourly: $30.00 - $100.00
- Expert
- Est. time: More than 6 months, Less than 30 hrs/week
We are a digital growth marketing agency, building creative campaigns and technology solutions. We are looking for an amazing contractor as a Paid Ads Manager with extensive experience in the beauty industry. The paid ads manager will support some of our clients as we grow our business. This role is great for you if you love autonomy, entrepreneurial mindset, and building out winning strategies for clients, along with providing creative GTM planning and execution of paid ads campaigns for various brands across industries. Deliverables: Designing and delivering paid ads media programs to support the growth and brand awareness of products and services on various campaigns. Developing and optimizing creative ad campaign strategies for specific client funnels, driving high-quality leads, traffic, conversion, and brand engagement. Strategizing through appropriate marketing channels, develop ad creative, and delve into the analytics of customer data to extract insightful market trends towards business objectives. Testing different components of ad campaigns to achieve optimal results for ad performance. Manage, optimize and monitor client budgets across all paid media platforms. Establishing and ensuring proper campaign tracking and accurate reporting. Optimizing ad campaigns for CPL and positive ROI. Joining client meetings, and providing updates, insights, and recommendations as needed. Following up with client communication, questions, and concerns promptly on Slack. Communicating with the internal agency team on status updates. Who you are: 3+ years of Paid Ads Management experience across multiple accounts, working directly with clients. Expertise in generating results across multiple platforms (google, FB, IG, YT, TikTok, etc.). You can articulate successful campaigns you have worked on and the logic behind your strategy. Strong experience with SEMrush & Canva. Experience handling international brands for large clients You are creative, positive, and can work independently - but also collaborate with the team. Love working in a startup, and have an entrepreneurial spirit. Advanced knowledge of the psychology of advertising and customer journey experience. Attention to detail and sense of urgency. When something stops converting, you take action to improve performance before the client has to ask. Strong ability to problem-solve, understand the story behind data/metrics, and make good judgments, with realistic expectations for a client, based on market data. Excellent presentation, communication, and collaboration skills. Comfortable using campaign tracking and scheduling software among other creative computer-aided tools. You are analytically minded and committed to learning and keeping up with evolving industry practices. NOTE: ALL SCREENING QUESTIONS MUST BE ANSWERED.
- Hourly: $40.00 - $85.00
- Expert
- Est. time: 1 to 3 months, Less than 30 hrs/week
I run two local service businesses in the Atlanta metro area: a moving company and a carpet cleaning company. We are in peak season and need to increase booked jobs fast over the next 30–60 days. I am looking for a home services growth operator who can help us improve the full lead-to-booked-job system, not just manage ads or send reports. Current channels we are running: - Google Ads for moving and carpet cleaning - Facebook ads for carpet cleaning - Google Local Service Ads - Google Business Profile - GoHighLevel CRM and voice AI agent - SMS customer list - Moving customers that can be cross-sold carpet cleaning services Main goal: Increase actual booked jobs within 2–4 weeks and help us track cost per booked job, not just cost per lead or platform conversions. What I need help with: - Audit current Google Ads, Facebook Ads, Local Service Ads, CRM, call flow, follow-up, and booking process - Identify where leads are being lost - Improve campaign structure, targeting, offers, landing pages, and follow-up - Build or improve SMS follow-up and reactivation campaigns - Create a system to cross-sell carpet cleaning to moving customers - Improve Google Business Profile and local search visibility - Set up clear tracking from lead source to booked job - Give 3–5 quick-win actions that can create jobs fast - Meet weekly and give clear action steps, not just reports The right person should have experience with home services such as moving, carpet cleaning, HVAC, plumbing, roofing, junk removal, cleaning, pressure washing, or similar local service businesses. You should understand: - Google Ads - Facebook Ads - Google Local Service Ads - Google Business Profile - GoHighLevel or similar CRM - SMS marketing - Call tracking - Booking conversion - Local SEO - Cost per booked job tracking Do not apply if you only focus on clicks, impressions, or basic ad reporting. I need someone who thinks like a growth partner and can help find revenue leaks across the full system. Please answer these questions when applying: 1. What home service businesses have you helped grow? 2. Have you worked with moving, carpet cleaning, junk removal, HVAC, plumbing, or similar services? 3. What would you check first if Google Ads is producing leads but jobs are not closing? 4. Give one example where you improved cost per booked job, not just cost per lead. 5. What quick wins would you look for in the first 7 days?
- Hourly: $25.00 - $30.00
- Intermediate
- Est. time: More than 6 months, Less than 30 hrs/week
At Johnny Flash Productions (www.johnnyflash.com) we love building business websites that deliver amazing results! We help small businesses and organizations (with 5-50 employees) looking to reinvent and formulate their online presence with a website that is on-trend with design, well-coded and flexible enough to grow with the business as it grows. We work with our clients to build an online marketing strategy that includes a well-built and optimized website, social media content and other resources for online growth. It’s important for us to create ongoing personal relationships with our clients and facilitate that role as a dedicated webmaster. We strive for: • Quality of work and timely attention • Cost effective solutions to client requests and issues • Creative solutions to business bottlenecks using the website as problem solving tool We accomplish this through: • A full website development process that includes discovery, design and development • Ongoing monthly website maintenance to improve the website on a monthly basis • Ongoing SEO, digital ads, graphic design, social media, email design to improve marketing on a regular basis • Partnerships with other companies and resources to offer clients further online strategy Johnny Flash Productions is looking for a motivated Google Ads & SEO Specialist for our web design & digital marketing agency that is up for becoming part of the team for long term growth. This position is 25 hours/week. Monday - Friday, 5 hours per day. Reports to: Creative Director Monthly tasks include: SEO: • Optimize new website builds, blog posts, landing pages, images for keywords • Use Semrush to view recommendations and make tweaks to site • Work with team to setup location based or service based landing pages and optimize for SEO • Submit and review monthly citation building campaigns for monthly SEO clients • Setup and Optimize Google Business Profile for clients • Submit sitemap in Google Search Console and review and fix other issues Google Ads: • Setup new Google ad accounts, keyword research, choose keywords, write headlines, descriptions, work with team on optimize landing page(s) • Create new Google ad sets for events or client priorities, keyword research, choose keywords, write headlines, descriptions, make recommendations for landing page(s) • Monthly review and optimization of Google ad sets SEO & Google Ads • Help project managers answer SEO related & Google Ad questions from clients that come through support desk • Setup, customize and send SEO reports & Google Ad reports • Setup Google Analytics on client sites • Setup Google Tag, Conversion tracking, and Goals on client sites Qualities we are looking for: • English fluency • At least 5+ years experience working with SEO & Google Ads • A free thinker, willing to look for answers • Confidence in strategy, execution and details • A team player who is happy working in a small team of 10-15 people • Strong communication skills • Responsive: Quick with email and chat communication Preferred expert knowledge of: • Google Analytics • Google Business Profile • Google Tag Manager • Google Search Console • Google Ads • BrightLocal • SEMRush • WordPress • Yoast SEO plugin • Beaver Builder and Elementor • Teamwork PM • Process.st Special requirements: • A computer that is two years old or less • Your own Internet connection and some kind of backup internet • Have a headset or microphone (for team meetings)
- Hourly: $30.00 - $100.00
- Expert
- Est. time: More than 6 months, Less than 30 hrs/week
Summary We are a digital growth marketing agency focused on building high-performing marketing campaigns and innovative technology solutions. We’re looking for an experienced Paid Ads Manager with a strong background in the beauty industry to support our growing portfolio of clients. This role is ideal for someone who enjoys working independently, takes ownership of client success, and thrives on developing paid media strategies that drive measurable business growth. You'll play a key role in creating, executing, and optimizing campaigns while collaborating closely with both clients and our internal team. Responsibilities Develop and execute paid media strategies that increase brand awareness, generate leads, and drive revenue across multiple platforms. Create and optimize advertising campaigns tailored to each client's goals, customer journey, and sales funnel. Analyze campaign performance and customer data to identify trends, uncover opportunities, and improve results. Continuously test audiences, creatives, copy, and campaign structures to maximize performance. Manage and optimize advertising budgets across Google, Meta, YouTube, TikTok, and other paid media platforms. Ensure accurate conversion tracking, attribution, and reporting across all campaigns. Optimize campaigns for lower CPL, stronger ROAS, and positive ROI. Participate in client meetings and present campaign updates, insights, and strategic recommendations. Respond promptly to client questions and communications through Slack. Collaborate with internal team members by providing regular project and performance updates. Qualifications 3+ years of hands-on paid media management experience across multiple client accounts. Proven success managing campaigns on Google Ads, Facebook, Instagram, YouTube, TikTok, and other paid advertising platforms. Ability to explain campaign strategies, decision-making, and measurable results from previous work. Strong working knowledge of SEMrush and Canva. Experience managing campaigns for international brands and larger client accounts. Self-motivated, organized, and comfortable working independently while collaborating with a remote team. Entrepreneurial mindset with the ability to thrive in a fast-paced agency environment. Strong understanding of advertising psychology, customer behavior, and buyer journeys. Highly detail-oriented with a proactive approach to campaign optimization. Excellent analytical and problem-solving skills with the ability to interpret data and make informed recommendations. Strong communication, presentation, and client management skills. Comfortable using campaign tracking, reporting, and project management tools. Passionate about staying current with paid media trends, platform updates, and industry best practices. Note: All screening questions must be completed to be considered for this position.
- Hourly
- Expert
- Est. time: 3 to 6 months, Less than 30 hrs/week
Overview We are seeking an experienced Meta Ads strategist to serve as an ongoing advisor and thought partner for our marketing team. This is not a full-time role and we are not looking for someone to manage campaigns on a day-to-day basis. Instead, we are looking for a highly experienced professional who can provide strategic guidance, performance analysis, testing recommendations, and optimization direction through recurring strategy sessions. The ideal candidate has extensive experience scaling lead generation and e-commerce accounts through Meta and can confidently challenge assumptions, identify opportunities, and provide actionable recommendations. About Us We operate a multi-location retail business where the majority of sales occur in physical stores rather than online. Our marketing efforts generate leads, calls, appointments, and store visits through multiple channels, including Meta, Google, Microsoft Ads, referrals, organic traffic, and direct brand searches. One of the unique challenges of our business is that attribution is often fragmented. The source that generates a lead is not always the source that ultimately influences the sale. Customers frequently interact with multiple touchpoints before purchasing, including phone calls, forms, social media engagement, direct store visits, referrals, and repeat visits. As a result, we are seeking a strategist who understands how to evaluate performance beyond platform-reported metrics and can help build a framework for measuring true business impact. Scope of Work Strategic Reviews Review Meta account performance Analyze campaign structure and objectives Evaluate account scalability opportunities Identify bottlenecks impacting performance Review audience strategies and segmentation Conversion Strategy Review conversion actions and optimization events Evaluate lead quality versus lead volume Analyze appointment and sales attribution Recommend improvements to tracking and reporting Assess CRM integration and offline conversion strategies Testing & Experimentation Develop testing roadmaps Recommend creative testing frameworks Evaluate landing page opportunities Suggest audience and offer testing strategies Prioritize experiments based on expected impact Performance Analysis Review KPIs and trends Identify opportunities for efficiency improvements Analyze cost per lead, appointment, and sale Evaluate account health and learning phase considerations Provide strategic recommendations for scaling Recurring Meetings Weekly or monthly strategy sessions Performance reviews Testing review and prioritization Action plans for implementation by our internal team Ideal Candidate The ideal candidate has extensive experience managing and scaling Meta campaigns for businesses where conversions occur offline and attribution is not straightforward. Experience should include: Multi-location retail businesses Brick-and-mortar businesses Lead generation with offline sales outcomes CRM integration and lead lifecycle analysis Meta Conversion API Offline conversion imports Appointment-based sales models Multi-touch attribution Incrementality testing Understanding the limitations of platform attribution We are particularly interested in candidates who can help answer questions such as: Which conversion actions should Meta optimize toward? How should lead quality be measured? How should offline sales be fed back into Meta? How do we evaluate the impact of Meta when customers may convert through other channels? How should budget allocation decisions be made when attribution is fragmented? What testing framework should be used to maximize long-term business growth rather than platform-reported results? This role is focused on strategic thinking, performance analysis, attribution, testing, and scaling recommendations—not day-to-day campaign management. Engagement Structure Fractional / consulting engagement Weekly or monthly meetings as needed Flexible hours Long-term relationship preferred To Apply Please provide: A summary of your Meta advertising experience Industries and account sizes managed Examples of accounts you have scaled Your approach to testing and optimization Experience with attribution and offline conversions Your hourly or project-based consulting rates Availability for recurring strategy sessions Describe a business where the final sale occurred offline and platform attribution did not fully capture the customer journey. How did you measure success and determine whether Meta was truly driving incremental revenue?