GTM Audit & Optimization Client: Medical Imaging Company New site just launched. GTM needs audit and cleanup. Objective Fix tracking gaps, clean up GTM, and improve conversion accuracy. Approach Hour 1–2: Live Session Review GTM, GA4, Google Ads Confirm key conversions (forms, calls) Debug events in real time Identify quick wins and issues Hour 3–?: Audit + Strategy Audit tags, triggers, structure Identify gaps, duplicates, inefficiencies Recommend event structure and conversion tracking fixes Handoff Prioritized fix list Implementation guidance Deliverables Audit summary Action plan Tracking recommendations San Diego based. Open to live session + audit.

We are seeking a professional to audit and optimize our Google Ads conversion tracking setup. The ideal candidate will have experience in identifying and fixing tracking issues, ensuring accurate conversion data, and providing actionable insights to improve campaign performance. Responsibilities include reviewing current tracking setups, identifying areas for improvement, and implementing changes to enhance tracking accuracy and effectiveness.

We are seeking a Google Ads consultant to conduct a one-time audit of our current campaigns. The ideal candidate will have experience in analyzing ad performance, identifying areas for improvement, and providing actionable insights to enhance our advertising strategy. This is a short-term engagement with the potential for future collaboration based on results.

RFP: Ad Account Audit and Correction Roadmap: One-month diagnostic using existing data only; practical 30-day fixes, 90-120 day plan, and long-term roadmap. You will be auditing all accounts with me including: Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, and reviewing Walmart, Instacart, and Kroger in the Teikametrics dashboard for retail media accounts, as well as review SKU's in Google Merchant Center based on what's required in the RFP. You will not have direct access to the client's account. You will work with me directly to use data already in ad platforms mentioned, GA4, ecommerce, retailers (Walmart, Instacart, Kroger), Google Merchant Feed, reporting and creative systems. Assess channel level efficiency. Scope of work: •Tracking and analytics QA: Validate conversion events, tag firing, attribution windows, deduplication, UTMs, consent/privacy constraints, and source-of-truth reconciliation. • Account structure map: Build a concise current-state map and recommended target architecture. Flad only structural issues that materially affect performance or decision quality. •Channel Diagnostics: Review Google Shopping/Performance Max/Search/Amazon-directed campaigns; Meta and TikTok audiences, exclusions, frequency, creative fatigue, catalog setup, event quality, and boosts; Instacart/Kroger/Walmart item coverage, availability, keyword/product targeting, placement mix, ROAS, and retailer attribution. • Budget and SKU economics: Assess spend by channel, business line, retailer, campaign, SKU/product set, brand/non-brand intent, prospecting/retargeting, margin tier, availability, and objective. Identify money to move, pause, consolidate, split, or protect. • Creative and operating processes: Review creative, brief inputs provided, change-log discipline. •Roadmap and handoff: Review 30 day fixes, 90-120 day implementation plan, long-term improvements, and provide a walkthrough as you would for leadership to understand. Required Access & Source Material: Required sources include: Google Ads, Merchant Center, GA4, GTM, Meta Business Manager/Events Manager, TikTok Ads/Events Manager, (review Instacart, Kroger, Walmart Connect, Amazon attribution and reporting in Teikametrics if applicable; ecommerce/CMS/order data, retailer sales exports, product feed tools, item availability, SKU margin or contribution data, historical weekly reports, campaign change logs, media calendars, landing pages, promotional calendars, creative library, and current dashboards. Consultant must identify any missing data that materially limits confidence. Deliverables: Executive Readout: (12 slides Max) The 5-10 decisions leadership must make, expected impact, risks, and what to stop trusting. Issue Register: (Top 10 plus parking lot) Finding, evidence, severity, confidence, impact, effort, dependency, owner, and action label. Measurement integrity report: (5 pages Max) Pass/fail on tracking, conversion events, attribution, UTMs, catalog signals, and reconciliation. Account architecture map: (Visual/table only) Current-state and recommended future-state structure by platform. Action Roadmap: (1 spreadsheet or 4 slides) 30-day fixes; 90-120 day sequence; 180+ day operating/data maturity items. Note: The final package should be clear enough for our internal team or a separate implementation partner to execute without re-auditing the accounts. At the end of the engagement, leadership should know whether our measurement is trustworthy, where spend is wasted or cannibalized, which account structures and feeds require correction, what creative and reporting cadence should change, and exactly what to do in the next 30, 90-120, and 180+ days. The roadmap should reduce ambiguity, not add more of it.

Seeking Google Ads Expert to Diagnose & Optimize Campaigns for a B2B transportation and logistics company. We’re looking for a Google Ads expert to audit our account and tell us what’s actually working vs. what’s broken. WHAT WE NEED - Full account audit (structure, keywords, targeting, ads) - Identify wasted spend and missed opportunities - Validate we’re following best practices - Review landing page alignment TRACKING - Audit conversion tracking (Google Ads + GA4) - Confirm we’re optimizing for real leads, not junk data - Fix duplication / attribution issues OPTIMIZATION - Diagnose performance (not just surface tweaks) - Improve keyword targeting + reduce waste - Align bidding strategy with business goals - Flag any settings/features hurting performance DELIVERABLES Clear breakdown of what’s wrong/right Prioritized action plan Fit - Proven Google Ads audit experience - Strong with tracking + lead gen accounts - Direct, no-BS communicator This is a one-off project for now, but it could lead to potential ongoing work.

Audit and Manage existing Google Ads account. Main issue is that Budget control on the account. Most of the keywords are figured out and negative keywords are worked out. Not able to control the budget is the main issue. Also, leads have fallen down in April/May. Please provide some examples of Home Service business ads that have been optimized before.

Required Deliverables Audit existing Google Ads account Clean up conversion tracking Remove duplicate or incorrect conversion actions Verify GA4 integration Create one Online Search Campaign Audit one existing campaign Set up campaign-specific conversion goals Add negative keywords Create ad extensions/assets Verify tracking is recording correctly Provide a short Loom walkthrough of the final setup

Looking for an experienced Google Ads PPC specialist to manage and optimize a Search campaign for a residential cleaning business. What's already in place: 1. Active Search campaign with $50/day budget 2. Conversion tracking via Google Tag Manager (form submission + phone clicks) 3. WordPress landing page with WPForms 4. Google Analytics connected What I need: 1. Audit of existing campaign structure, keywords, and ad copy 2. Verify conversion tracking is working correctly end to end 3. Ongoing campaign management and optimization 4. Clear, transparent reporting and communication Important: I've had a bad experience with a previous contractor in which conversions weren't reporting at the campaign level and there were misconfiguration issues. I need someone who can look at my account, tell me exactly what they see, and fix/diagnose any issues if any.

We need a senior Google Ads consultant to create a one-time paid lead generation forecast and strategy audit for a licensed general contractor in Southern California. The contractor offers: - Bathroom remodeling - Kitchen remodeling - Roofing - Windows and doors - Stucco - Exterior painting - General interior/exterior construction services This is not a full monthly management role right now. We need expert guidance before presenting numbers to the client. Deliverables needed: 1. Service-by-service forecast: - Which service should be advertised first and why - Expected CPC range - Expected cost per lead range - Expected lead volume from $2,000 / $3,000 / $5,000 monthly ad spend - Expected qualified lead rate - Realistic close-rate assumptions - Which services may be too expensive or low quality to start with 2. Southern California market recommendation: - Recommended target cities or radius strategy - Competition level - Google Search Ads vs Google Local Services Ads vs Meta Ads - Best channel to launch first 3. Launch strategy: - Recommended campaign structure - Ad group structure - Keyword strategy - Negative keyword strategy - Landing page recommendations - Call/form tracking setup - 30/60/90-day KPI expectations 4. Client-facing forecast: - Conservative case - Realistic case - Strong case - Clear wording on what should not be guaranteed Requirements: - Direct experience with Google Ads for contractors, remodeling, roofing, HVAC, plumbing, or similar home services - Must understand local service lead generation, not e-commerce - Must provide realistic U.S. numbers, not inflated promises - California or competitive metro market experience preferred Please answer: 1. What contractor/home-service campaigns have you managed? 2. What were typical CPC and CPL ranges? 3. Have you worked in California or similar competitive markets? 4. Can you provide a written forecast and strategy audit? 5. What would you charge for this one-time audit plus a short call?

Hi, I'm looking for an experienced Google Ads specialist to help manage and optimize the campaigns for my business, **Fin & Fly Charters**, a fishing charter company based in Cocoa Beach, Florida. Our primary focus is generating more bookings for our **deep sea fishing charters** and **shark fishing charters**. I'm looking for someone who can not only improve campaign performance but also help me clearly understand how much revenue we're generating compared to what we're spending on Google Ads. I'm looking for someone who can: * Audit my existing Google Ads account and identify areas for improvement. * Optimize Search campaigns and advise on whether Performance Max campaigns are appropriate. * Improve keyword targeting, bidding strategies, match types, ad copy, and ad assets. * Reduce wasted ad spend by building and managing negative keyword lists. * Set up accurate conversion tracking for phone calls, contact forms, and bookings. * Track revenue, return on ad spend (ROAS), and cost per booked trip so I know exactly what's working. * Make data-driven recommendations to improve profitability over time. * Provide ongoing optimization and monthly performance reporting. If you've worked with charter fishing businesses, tour operators, or other local service companies, I'd love to hear about your experience and the results you've achieved. When you reply, please include: * Examples of Google Ads accounts you've managed. * Case studies or measurable results. * How you track revenue and ROAS for service businesses. * Your approach to optimizing campaigns for lead generation and booked appointments. * Your availability and pricing. I'm looking for someone who wants to build a long-term working relationship and help grow the business, not just manage ads. Thank you, and I look forward to hearing from you.