We are seeking a professional to audit and optimize our Google Ads conversion tracking setup. The ideal candidate will have experience in identifying and fixing tracking issues, ensuring accurate conversion data, and providing actionable insights to improve campaign performance. Responsibilities include reviewing current tracking setups, identifying areas for improvement, and implementing changes to enhance tracking accuracy and effectiveness.

KlientBoost is looking for a part-time freelance Conversion Tracking Specialist to help with the hands-on implementation and QA of online and offline conversion tracking across our client accounts. This is a focused, individual-contributor engagement with no people management, ideal for a tracking expert who can move quickly, work independently, and get measurement set up correctly the first time. You'll plug into our paid media and account teams to scope, build, and troubleshoot conversion tracking across Google Ads, Meta, LinkedIn, Microsoft Ads, and other channels, including CRM-to-platform pipelines for offline conversions. Responsibilities Implement and QA online conversion tracking across Google Ads, Meta, LinkedIn, Microsoft Ads, and other paid channels Set up and maintain offline conversion tracking, including CRM-to-ad-platform data flows via tools like HubSpot, Salesforce, and Zapier (CSV uploads and API-based ingestion) Build and manage GTM containers, custom triggers/variables, and consent mode configurations Troubleshoot tracking discrepancies and validate data accuracy end-to-end before handoff Required Skills & Expertise Conversion tracking: end-to-end implementation and QA across major ad platforms (Google, Meta, Microsoft, LinkedIn) Offline conversion tracking: CSV uploads, API-based data ingestion, and CRM-to-platform pipelines Google Tag Manager: container management, custom triggers/variables, consent mode HubSpot: CRM integration, lead tracking, and ad platform sync Zapier (or equivalent workflow automation tools)

# Google Ads Expert Needed for Local Service Business (Management, Optimization & Conversion Tracking) I'm looking for an experienced Google Ads specialist to take over and manage our Google Ads account for a growing local service business. We previously worked with a Google Ads manager, but communication was extremely limited. We received almost no updates, reports, or explanations of what was being done to improve performance. I'm looking for someone who takes a much more proactive approach. ### About Our Business We are a custom metal fabrication and mobile welding company serving the Lehigh Valley and surrounding areas. We specialize in: * Custom railings * Mobile welding * Structural steel fabrication * Aluminum & stainless welding * Commercial and residential metal fabrication Our goal is to generate qualified local leads—not online product sales. ### What I'm Looking For I'm looking for someone who can take ownership of our Google Ads account and continually optimize it for better lead quality and ROI. Responsibilities include: * Ongoing Google Ads management and optimization * Keyword research and expansion * Search term optimization * Negative keyword management * Bid strategy optimization * Ad copy testing and improvement * Landing page recommendations (if needed) * Budget management * Competitor analysis * Local service targeting ### Conversion Tracking (Very Important) One of my biggest priorities is getting accurate tracking in place. I don't just want to know how many phone calls we receive. I want to track: * Calls generated from Google Ads * Which calls become actual customers * Which leads turn into paying jobs * Website form submissions * Quote requests * Contact form completions * Email inquiries * Website traffic generated from Google Ads * Cost per qualified lead * Cost per booked job (where possible) If additional setup is needed (Google Tag Manager, GA4, call tracking, conversion imports, CRM integration, etc.), I'd like your help implementing it correctly. ### Communication Expectations This is extremely important to me. I'm **not** looking to manage the account myself. I want to hire someone I can trust to run it. However, I do expect consistent communication. Ideally: * Monthly performance reports * A monthly phone or Zoom call (15–30 minutes) * Clear explanations of what changed, why it changed, and what results we're seeing * Recommendations for continued improvement I never want to wonder what's happening with my advertising. ### Experience Required Please apply only if you have experience with: * Google Ads for local service businesses * Lead generation campaigns * Conversion tracking * GA4 * Google Tag Manager * Call tracking * ROI optimization Bonus points if you've worked with contractors, construction companies, fabrication shops, welding companies, or other home/commercial service businesses. ### Budget I'm flexible on management fees and more interested in long-term ROI than finding the cheapest option. When applying, please include: * Examples of local service businesses you've managed * Typical results you've achieved * Your reporting process * How you handle communication with clients * Any certifications or relevant experience I'm looking for a long-term partner who can continuously improve our campaigns and help generate more qualified local leads while providing transparent communication and measurable results.

GTM Audit & Optimization Client: Medical Imaging Company New site just launched. GTM needs audit and cleanup. Objective Fix tracking gaps, clean up GTM, and improve conversion accuracy. Approach Hour 1–2: Live Session Review GTM, GA4, Google Ads Confirm key conversions (forms, calls) Debug events in real time Identify quick wins and issues Hour 3–?: Audit + Strategy Audit tags, triggers, structure Identify gaps, duplicates, inefficiencies Recommend event structure and conversion tracking fixes Handoff Prioritized fix list Implementation guidance Deliverables Audit summary Action plan Tracking recommendations San Diego based. Open to live session + audit.

We are looking for a highly experienced Google Ads conversion tracking specialist to audit, troubleshoot, and optimize our ecommerce and lead conversion tracking and attribution for two Shopify websites. The two websites are very similar and have the same needs as far as conversion tracking and attribution are concerned. Our ideal candidate has hands-on experience and expertise using Google Tag Manager (GTM), Google Analytics 4 (GA4), ValueTrack/UTMs, Enhanced Conversions, and Data-Driven Attribution (DDA) to establish and optimize advanced Google Ads conversion tracking and attribution for Shopify websites. Initial Scope of Work (Estimate: Less than 1 month) * Audit Google Ads conversion tracking implementation for two Shopify websites * Identify tracking issues, attribution gaps, and reporting discrepancies * Recommend solutions and best practices * Implement fixes and tracking improvements as needed Extended Scope of Work (Estimate: Up to 3 months) * Audit and optimize Google Ads conversion tracking * Create and configure conversion actions and conversion action sets * Fork GA4 data to distinguish sample conversions from full order conversions * Ensure maximum available data is feeding enhanced conversions * Enable and validate Data-Driven Attribution (DDA) * Create custom conversion variables to improve dashboard reporting * Create separate conversion actions for newsletter signups to distinguish between forms (e.g. popup vs footer) * Define and configure conversion action values * Configure and optimize GTM tags * Add ValueTrack parameters and UTMs * Thoroughly test and validate all tracking implementations * Ensure tracking accuracy across Shopify, GA4, GTM, and Google Ads Requirements * Must be based in the United States * Proven experience implementing advanced Google Ads conversion tracking for Shopify ecommerce stores * Strong expertise in GTM and GA4 * Experience with Enhanced Conversions and ecommerce attribution troubleshooting * Ability to independently audit, diagnose, and resolve tracking issues * Strong communication and documentation skills Budget & Engagement * Hourly budget: $30–$50/hour * Expected engagement length: 2-8 Weeks Availability * Preferred availability with partial overlap during IST business hours (9 AM – 7 PM IST) When applying, please include: 1. Relevant Shopify + Google Ads tracking projects you’ve completed 2. Your experience with GTM, GA4, Enhanced Conversions, and DDA 3. Your estimated number of hours for the initial audit and implementation phase 4. Your proposed approach for auditing and troubleshooting conversion discrepancies

**Title:** Google Ads, Google Voice, and Website Call Tracking Diagnostic for RV Service Business **Job Type:** Fixed-price project **Budget:** $1,000 **Project Overview:** We operate RV service businesses and need an experienced Google Ads / telecom / VoIP / conversion-tracking specialist to diagnose a major phone-lead issue. In the last month, we spent approximately $20,000 on Google Ads, but inbound phone calls have dropped dramatically. Compared to the same month last year, phone-call volume appears to be down by approximately 98%, despite continued paid advertising. Our business uses a paid Google Voice / Google Business Voice phone line. We need a complete diagnostic review to determine whether the issue is caused by Google Ads traffic quality, call tracking, website click-to-call setup, Google Voice configuration, carrier routing, spam filtering, missed-call handling, analytics, or a combination of those issues. This is a standard fixed-price consulting project. I am hiring one freelancer or agency to perform the diagnostic work and provide a written report with evidence and recommended fixes. **Websites to Review:** We have two RV service websites that need to be reviewed. Website URLs will be provided through Upwork after a contract is in place. **Main Problem:** We need to determine why phone calls have nearly vanished while Google Ads spend has continued. Possible causes include, but are not limited to: * Google Voice not reliably receiving inbound calls * Google Voice settings causing missed calls or misrouted calls * Calls failing from certain carriers, devices, or call paths * Call forwarding, spam filtering, call screening, voicemail, or device-notification issues * Google Ads traffic quality problems * Google Ads call tracking or conversion tracking issues * Website call buttons or click-to-call links being incorrect * Mobile users not seeing or using the correct phone number * Call reporting not matching actual call activity * Website analytics not tracking phone-button activity correctly * Campaign targeting, search terms, location settings, bidding, devices, or schedule producing poor-quality traffic * A mismatch between ad clicks, website visits, phone-button clicks, Google Voice call logs, and actual calls received **Required Deliverables:** 1. Written diagnostic report identifying the most likely cause or causes. 2. Review of Google Ads campaign settings related to phone-call generation. 3. Review of call tracking, call assets, and phone-call conversion tracking. 4. Review of Google Voice / Google Business Voice configuration. 5. Review of both websites for phone-number accuracy, mobile usability, click-to-call links, forms, tracking tags, and conversion paths. 6. Comparison framework for Google Ads clicks, website visits, phone-button activity, Google Voice logs, and actual received calls. 7. Timestamped test-call matrix showing call-completion results from multiple carriers/devices if technically feasible. 8. Documentation or screenshots supporting the findings. 9. Prioritized fix list. 10. Recommendation on whether the paid Google Voice line is safe to keep using for paid lead generation. 11. Recommended Google Ads structure for an RV service business focused on real phone calls. **Required Areas of Review:** * Google Ads search terms * Match types and negative keywords * Location targeting * Device performance * Ad schedule * Bidding strategy * Call assets * Call reporting * Phone-call conversion tracking * Website call-button behavior * Mobile click-to-call behavior * Google Voice incoming call settings * Google Voice linked numbers and devices * Google Voice call forwarding * Google Voice spam filtering * Google Voice call screening * Google Voice voicemail behavior * Missed-call logging * Analytics and conversion attribution * Year-over-year and month-over-month call-volume comparison **Access Method:** Access will be provided through Upwork-approved communication, screen share, screenshots, exports, or limited account access where appropriate. No off-platform communication or off-platform payment is required or requested. **Important Security and Compliance Rules:** No hacking, no unauthorized access, no social engineering, no spoofing, no attacks, no carrier abuse, and no attempts to access systems without permission. This is an authorized diagnostic project for our own business phone system, websites, Google Ads account, and related tracking systems. Customer information must be treated as confidential. Do not request access to anything unnecessary. **Ideal Freelancer Background:** The ideal freelancer should have experience with several of the following: * Google Ads for local service businesses * Google Ads call conversions * Google Ads call tracking * VoIP / telecom troubleshooting * Google Voice or Google Workspace Voice * Website conversion tracking * Google Tag Manager * Google Analytics * Call tracking platforms * Local service lead generation * Mobile click-to-call audits * Diagnosing sudden drops in lead volume * Carrier call-completion testing **Proposal Requirements:** Please answer these questions in your proposal: 1. Have you diagnosed a sudden drop in phone leads from Google Ads before? 2. Have you worked with Google Voice or Google Workspace Voice? 3. How would you separate a Google Ads traffic-quality problem from a phone-system problem? 4. How would you audit website click-to-call issues? 5. What Google Ads reports would you review first? 6. What Google Voice settings would you inspect first? 7. What evidence would you need from me? 8. What would your first 5 diagnostic steps be? 9. What will your final report include? **Project Success Criteria:** The project is successful when you provide a clear, evidence-backed diagnostic report that identifies the most likely reason phone calls have dropped and provides a practical fix plan. The final report should determine whether the problem is primarily related to: * Google Ads traffic quality * Google Ads tracking or conversion setup * Website call-conversion issues * Google Voice configuration * Carrier or call-routing issues * Analytics/reporting mismatch * Missed-call handling * A combination of the above I am looking for a direct, technical, evidence-based diagnosis. I do not want generic marketing advice.

We're running offline conversion tracking for a home-services client, and it's only half working. Some conversions land in Google Ads with the right value; others silently never show up. We need someone who genuinely lives in Google Ads offline conversions to find out why and make it reliable — not a generalist who has "done some Google Ads." The stack: - GoHighLevel (CRM — holds contacts, opportunities, and lead values) - Google Ads (where converted lead value needs to land) - Make.com (webhook automation — form submissions upsert contacts and create opportunities in GHL) - CallRail (call tracking) - A daily CSV import that's supposed to push converted value + GCLID back into Google Ads What's happening right now: Website form leads flow into GHL through Make.com, opportunities get created and assigned a value, and a daily offline-conversions CSV is set up to send that value back to Google Ads matched on GCLID. The problem is it's partial — some rows import fine, others never appear, even after forcing a manual fetch. A test submission with a known value didn't come through at all, so something in the chain is broken or mismapped. Separately, calls coming straight from ads aren't captured at all. Those don't carry a GCLID, so they can't ride the same CSV — they need their own offline import keyed on caller phone number and call start time. Calls aren't currently tracked through GHL either. What we're trying to accomplish: Get GHL reliably feeding offline conversions — value plus GCLID — into Google Ads so the platform can actually read converted lead value and optimize on it. Then extend the same reliability to ads-driven calls so we're not blind on phone leads. How we want to run it: - Phase 1 is audit and diagnosis. Map the full chain from ad click → GCLID capture → GHL → CSV → Google Ads import, and tell us exactly where it breaks and why some convert and some don't. - Phase 2 is the fix plus call-conversion setup. We greenlight the build once we're aligned on what's actually wrong. You're a strong fit if you've built GCLID-based offline conversion tracking end to end, know the Google Ads import requirements cold, and have wired GHL (or a similar CRM) into Google Ads before. Make.com experience is a plus since that's where our automation lives. Please answer these in your proposal: 1. We have a daily offline conversion import that runs but frequently shows zero successful conversions even when the file has rows. What are the first five things you'd check? 2. What columns does Google Ads require for a GCLID-based offline click conversion import, and what's the most common reason a row fails to import without throwing an obvious error? 3. A call comes straight from an ad with no GCLID attached. How do you get that conversion into Google Ads, and how is that mechanically different from importing a form lead? 4. Walk us through how you capture a GCLID at the moment of form submission and make sure it survives all the way into the CRM record. Where does it usually get dropped?

**Overview** Jo’s Gallery was founded in 1996 by the late Joann “Jo” Griffin, a former Detroit public school teacher, to give local Black artists a platform to showcase their work and celebrate African-American culture. Today, the gallery remains a family-owned business run by Joann’s daughter, Garnette Archer, who continues the gallery’s legacy by expanding its reach both locally and nationally. Our current ecommerce website is hosted through webflow, and our checkout flow is through FoxyCart. We have GA4, GTM, and Google ads configured for the site, where our ecommerce data is tracked through FoxyCart’s GA4 integration. The primary issues we are looking to address through this project are to properly audit and attribute direct traffic, along with ensuring conversion tracking is properly configured and recorded across Google Ads and GA4. **Project Goals** - Audit our existing configurations across GA4, GTM, and Google Ads - Ensure GTM is configured for all pages - Identify duplicate, outdated, and non-functioning conversion goals, GA4 tracking code, and GTM tags - Ensure proper tracking for all primary and secondary conversion goals - Investigate and resolve misattributed direct traffic - Cleanup/recreate primary and secondary conversion goals - Ensure they are properly tracked through Google Ads and GA4 - Provide a simple documentation guide for future additions using available gallery resources **Important Note** This project has a fixed scope, We are not looking for long-term google ads management at this time

We are a remodeling company based in Houston, Texas, specializing in bathroom remodels, kitchen remodels, flooring, painting, and home improvement projects. We are looking for an experienced Google Ads specialist to help generate qualified leads from homeowners in the Houston area. Responsibilities: Set up and manage Google Ads campaigns Keyword research and campaign structure Conversion tracking setup Optimize campaigns for lead generation Create or assist with ad creatives and ad copy Provide reporting and recommendations Preferred Experience: Home services, remodeling, contractors, roofing, plumbing, HVAC, or similar industries Proven lead generation results Experience with local service businesses When applying, please provide: Examples of previous Google Ads campaigns Results achieved (cost per lead, conversions, etc.) Your proposed strategy for generating remodeling leads in Houston We are looking for a long-term relationship with the right person.

I need someone who can work with me on my digital marketing business, building successful Google ads campaigns and setting up metrics to measure conversion. The ideal candidate will have experience in creating and optimizing ad campaigns to achieve high conversion rates. Strong analytical skills are essential for tracking and improving campaign performance.