We need an expert to audit and help finish up our ad platform conversion tracking so that attribution actually works end-to-end. Our conversion event is not a typical e-commerce checkout. It is a custom offline event: a lead comes in from an ad (all tracked and connected in HubSpot) and becomes a "customer" when we upload them into HubSpot as part of a list at a later time. We need someone who understands how to connect that broken chain, not just someone who has set up a standard Shopify or WooCommerce pixel. Current State: - Meta: CAPI is sending events into Events Manager successfully, but those events are not connected to Custom Conversions, so we can't use them for optimization or reporting the way we need to. - Google Ads: Enhanced Conversions / Conversion API pipeline is connected and technically accepting events (HTTP 200 responses), but conversions are not attributing back to the campaigns or keywords that drove them. - HubSpot: All the underlying data exists (contact source, original ad click info, lifecycle stage, list uploads), but it is not connected in a way that ties an ad click to an eventual customer upload. We are not looking for someone to start from scratch. We are looking for someone to find the gaps in an existing build and close them. What You'll Do - Audit our existing Meta CAPI implementation and connect fired events to Custom Conversions so they're usable for optimization and Ads Manager reporting. - Audit and fix our Google Ads API / Data Manager API connection so conversions attribute correctly to campaigns, ad groups, and keywords, not just "accepted but orphaned." - Design and build the HubSpot side of the attribution chain: mapping ad click and first-touch data through to lifecycle stage changes and list uploads, so a customer record can be traced back to the ad and campaign that originated it. - Recommend and implement the right workflow triggers (HubSpot workflows, properties, or custom code actions) to keep this pipeline automatic going forward, not a manual reconciliation process. - Document what you build clearly enough that our internal team can maintain it. Must-Have Experience - Hands-on experience with Meta Conversions API (CAPI), specifically connecting server-side events to Custom Conversions (not just firing events into Events Manager). - Hands-on experience with the Google Ads API or Data Manager API for offline/enhanced conversions, and troubleshooting why accepted events don't attribute to campaigns. - Strong HubSpot experience: workflows, custom code actions, lifecycle stage mapping, and ideally HubSpot Journey Analytics. - Experience with non-standard, non-checkout conversion events (lead-to-customer via CRM upload, B2B sales cycles, offline conversions, or similar delayed/manual conversion events). - Comfortable working with hashed PII (SHA-256 email/phone matching) for privacy-safe API sends. How to Apply In your proposal, do not send a generic pitch. Answer this directly: - Describe a project where you connected server-side (CAPI) events to Custom Conversions in Meta or Google Applications that don't answer this will not be considered.

Seeking Google Ads Expert to Diagnose & Optimize Campaigns for a B2B transportation and logistics company. We’re looking for a Google Ads expert to audit our account and tell us what’s actually working vs. what’s broken. WHAT WE NEED - Full account audit (structure, keywords, targeting, ads) - Identify wasted spend and missed opportunities - Validate we’re following best practices - Review landing page alignment TRACKING - Audit conversion tracking (Google Ads + GA4) - Confirm we’re optimizing for real leads, not junk data - Fix duplication / attribution issues OPTIMIZATION - Diagnose performance (not just surface tweaks) - Improve keyword targeting + reduce waste - Align bidding strategy with business goals - Flag any settings/features hurting performance DELIVERABLES Clear breakdown of what’s wrong/right Prioritized action plan Fit - Proven Google Ads audit experience - Strong with tracking + lead gen accounts - Direct, no-BS communicator This is a one-off project for now, but it could lead to potential ongoing work.

We are looking for an experienced Google Ads expert to help a B2B CultureTech SaaS company generate qualified pipeline, demo bookings, and revenue through paid Google campaigns. The ideal candidate has direct experience running Google Ads for B2B SaaS companies and understands how to reach decision-makers such as HR leaders, People Ops teams, culture leaders, employee experience teams, and executives. Responsibilities: Develop and execute a Google Ads strategy for a B2B SaaS company in the CultureTech space Research competitors, target audiences, and buyer personas Build campaign structure, audiences, ad groups, and ads Write and test ad copy focused on demos, pipeline, and revenue Set up and optimize Google Lead Gen Forms or landing page campaigns Install and verify Google Insight Tag and conversion tracking Connect leads to CRM or Zapier workflows when needed Monitor campaigns daily and optimize based on CPL, demo quality, conversion rate, and pipeline impact Provide clear weekly or monthly performance reports with next steps Recommend creative angles, offers, and landing page improvements Requirements: Proven experience managing Google Ads for B2B SaaS companies Strong understanding of SaaS funnels, demo generation, and pipeline creation Experience targeting HR, People, Culture, Talent, or executive audiences is a plus Ability to manage campaigns from strategy to launch to optimization Experience with Google Campaign Manager, Google Insight Tag, Lead Gen Forms, CRM integrations, and conversion tracking Strong copywriting and analytical skills Clear communication and ability to explain performance in simple terms Goal: Help us turn Google Ads into a reliable acquisition channel for a B2B CultureTech SaaS company, with a focus on qualified demos, sales pipeline, and measurable revenue growth.

KlientBoost is looking for a part-time freelance Conversion Tracking Specialist to help with the hands-on implementation and QA of online and offline conversion tracking across our client accounts. This is a focused, individual-contributor engagement with no people management, ideal for a tracking expert who can move quickly, work independently, and get measurement set up correctly the first time. You'll plug into our paid media and account teams to scope, build, and troubleshoot conversion tracking across Google Ads, Meta, LinkedIn, Microsoft Ads, and other channels, including CRM-to-platform pipelines for offline conversions. Responsibilities Implement and QA online conversion tracking across Google Ads, Meta, LinkedIn, Microsoft Ads, and other paid channels Set up and maintain offline conversion tracking, including CRM-to-ad-platform data flows via tools like HubSpot, Salesforce, and Zapier (CSV uploads and API-based ingestion) Build and manage GTM containers, custom triggers/variables, and consent mode configurations Troubleshoot tracking discrepancies and validate data accuracy end-to-end before handoff Required Skills & Expertise Conversion tracking: end-to-end implementation and QA across major ad platforms (Google, Meta, Microsoft, LinkedIn) Offline conversion tracking: CSV uploads, API-based data ingestion, and CRM-to-platform pipelines Google Tag Manager: container management, custom triggers/variables, consent mode HubSpot: CRM integration, lead tracking, and ad platform sync Zapier (or equivalent workflow automation tools)

We are in need of a paid ads expert who can analyze our existing accounts on Google/LinkedIn/Meta and help us: - Create a holistic marketing strategy - Optimize the existing ads accounts/campaigns - Create or optimize landing page using Elementor, HubSpot or Unbounce - Sync lead gen forms with our CRM - Ensure proper conversion tracking is in place using GTM, GA4 and the relevant Pixels/Tags The aim of this funnel is to generate at least a 2x ROAS on an $8,000/month ad spend. When you reply to this project start with the word "attentive" and be sure to include relevant case studies and proof of your past performance/experience with Google Ads, LinkedIn Ads, Meta Ads, GTM, GA4, and CRM's. Thanks.

We are seeking an experienced HubSpot specialist to manage and optimize our marketing automation processes. This role supports a B2B SaaS company in the fashion/retail technology space, focused on building scalable lead generation and nurture workflows. Responsibilities: Build, manage, and optimize marketing automation workflows in HubSpot (lead nurturing, scoring, MQL routing) Set up and maintain email marketing campaigns and sequences Configure and manage lead scoring models and MQL/SQL handoff processes Create and manage landing pages, forms, and CTAs within HubSpot Segment contact lists and manage list hygiene/data quality Set up reporting dashboards to track campaign performance and funnel metrics Integrate HubSpot with other tools (LinkedIn Ads, Google Ads, etc.) Collaborate with our marketing team on campaign strategy execution Troubleshoot and optimize existing automation workflows

Contractor | ~20 hours/week | Remote Flat rate or hourly, but max 20 hours per week US Only Cojoy RevGen is hiring a part-time demand generation coordinator to support a growing East Coast fiber internet provider across paid media, traditional media, and organic search. This is a contractor engagement managed through Cojoy RevGen, working directly within the client’s marketing team on a day-to-day basis. Paid Media — Performance Oversight You will serve as the internal point of contact for the client’s external paid media agency, owning day-to-day performance monitoring across Meta, Google (including PMax), CTV, Reddit, and other channels. That means reviewing spend efficiency and conversion trends daily, flagging anomalies before they compound, and bringing clear, data-backed recommendations into agency conversations rather than waiting for the monthly recap. You will also own ad copy production. The client has a direct, anti-corporate brand voice, and the copy you produce needs to reflect that across platform formats and character limits without losing the signal. Strong understanding of campaign architecture matters here. The client operates across nine geographically distinct markets, and being able to evaluate how campaigns are structured regionally will directly shape the quality of feedback you bring to the agency. Traditional Media — Agency Liaison and Attribution Tracking You will coordinate with the client’s marketing leadership and media agency across radio and other placements, ensuring campaign timing, messaging, and market coverage stay aligned with digital efforts running in parallel. On the measurement side, you will monitor downstream impact in HubSpot, GA4, and Google Search Console, tracking branded query volume and direct traffic patterns to surface attribution signals that do not show up in a UTM report. SEO — In Service of Demand You will track organic search performance across all client service markets using SEMRush, with an eye toward ranking movements that affect e-commerce order volume. This is not an audit role. The expectation is that you spot clear opportunities and act on them, including providing SEO direction on landing pages built by the internal team, without building a 40-slide deck first. What We’re Looking For Someone with three or more years of hands-on digital marketing experience and a measurable record of driving orders or revenue through paid and organic channels. You should be comfortable owning campaign performance in Google Analytics and Looker Studio, not just reading reports someone else built. Working knowledge of HubSpot, SEMRush, WordPress, and Elementor is a plus. This role includes standing team meetings on Tuesdays and Thursday mornings. Attendance is required. The right person for this role does not need to be told when something is underperforming. They already noticed.

e’re looking for a Technical Marketing Lead to work directly with the founder to execute, optimize, and scale growth initiatives. This is a hands-on execution role for someone who combines strong marketing expertise with technical capabilities. You should be comfortable using Claude, Claude Code, Cursor, Codex, ChatGPT, MCPs, AI agents, HubSpot, Google Ads, SEO tools, social media platforms, and marketing automation systems to execute campaigns at scale. We have already built a strong AI-powered operating system for marketing execution. Through Claude Code, Claude Code SDK, MCPs, connectors, automations, and integrated marketing tools, many workflows can be executed, automated, and optimized directly from AI-driven systems. We’re looking for an executor, not a strategist or consultant. You are a marketer first, but highly technical. You are a daily user of Claude, Claude Code, Cursor, Codex, ChatGPT, or similar AI tools. You understand modern growth marketing and are comfortable using APIs, AI agents, MCPs, automations, and integrations to execute faster than traditional marketing teams. You should have hands-on experience with: * HubSpot CRM and strong email marketing experience. * SEO and content marketing * PPC campaigns (Google Ads, Bing Ads, Meta Ads, LinkedIn Ads) * Social media growth and distribution * Marketing automation and lead nurturing * Analytics, reporting, and performance optimization Basic coding skills (JavaScript, HTML/CSS, scripting, automations) is preferred

I run SuperShots Photobooth, a Chicago-based photobooth rental company offering 360 photobooths, selfie stations, custom backdrops, branded booths, prints, and event add-ons for birthdays, weddings, corporate events, graduations, school events, and private events. I am currently building out my HubSpot CRM and customer flow. I need a separate marketing and lead generation specialist who can help drive qualified leads while the CRM system is being built, then use HubSpot once it is ready to manage campaigns, segment audiences, track outreach, and improve conversions. This role is focused on generating real booking opportunities, not just social media posting. I would also like light support with paid ad campaign planning and social media campaign recommendations, but the priority is still lead generation, outreach, HubSpot campaigns, and qualified booking opportunities.

Tolliver Accounting Group is a growing accounting firm specializing in operational accounting and process improvement for small to medium businesses - not standard bookkeeping maintenance. We're looking for a marketing specialist to help us build a consistent, reliable lead generation engine as we continue to scale our client base. We need someone who understands how to market professional services - not a generalist looking to check a box, but someone who can build and manage an actual strategy for attracting the right clients. What you'll do: - Develop and manage a lead generation strategy tailored to attracting small-to-medium business owners who need operational accounting support - Plan, launch, and optimize paid ad campaigns (Google Ads, Meta, or a mix depending on what performs best for our audience) - Identify and refine our ideal client profile and messaging to attract the right leads, not just more leads - Track and report on campaign performance, cost per lead, and conversion metrics - Manage lead flow and campaign tracking within our HubSpot CRM, ensuring leads are properly captured and attributed - Recommend and help implement improvements based on what's actually working What we're looking for: - Proven experience running lead generation and paid ad campaigns for B2B or professional services (accounting, legal, financial services, or similar preferred) - Hands-on experience with HubSpot - comfortable setting up lead capture, tracking campaign attribution, and reporting from within HubSpot - Strong understanding of how to speak to a business-owner audience, not consumer marketing - Experience with ad platforms (Google Ads, Meta Ads) and basic analytics/reporting tools Engagement details: - Ongoing, monthly retainer (not a one time project) - Retainer depends on experience and proposed scope - please include your proposed monthly retainer in your proposal Initial ad spend budget: $500-$750/month to start as a pilot, with room to scale based on performance and results To apply: Please include a brief overview of a similar lead-gen campaign you've run (ideally for a professional services or B2B client), and what results you were able to achieve. Given our starting ad spend, we'd also love to hear your thoughts on which platform(s) and strategy would make the most of a modest initial budget while we test what works. Proposals that show real strategic thinking, not just a list of services, will stand out. We're looking to build a long-term, working relationship with the right person, so if you're interested in ongoing monthly work rather than a quick project, we'd love to hear from you. To confirm you've read this posting in full, please start your proposal with the word "Ledger." Applications without it will not be considered.