We are looking for an experienced freelance HubSpot Email Designer & Copywriter to support our global B2B marketing team. The ideal candidate has extensive experience creating professional email campaigns within HubSpot and can transform raw content, product information, and campaign briefs into polished, engaging, conversion-focused email communications. Our company serves technical and industrial markets worldwide, and we're looking for someone who can act as an extension of our marketing team by combining strong visual design skills with effective B2B marketing copywriting. PAC is a leading global manufacturer of advanced analytical instruments for laboratories and online process applications in the hydrocarbon, petrochemical, aviation, packaging, pharmaceutical, renewable fuel, and medical device industries since 1931. This is a project based freelance opportunity with the potential for additional email creation work in the long run. Responsibilities Create and build professional marketing emails directly within HubSpot Transform raw copy, product information, presentations, technical documents, and campaign briefs into compelling email copy Design email layouts that align with our established global brand guidelines Develop a variety of email campaign types, including: Product launch announcements Customer newsletters Event invitations/follow up Webinar promotions Educational campaigns Channel partner communications Customer lifecycle and nurture campaigns Ensure all emails are optimized for desktop and mobile viewing Apply email marketing best practices to improve engagement and conversion Collaborate with our marketing team to refine messaging, structure, and design Maintain brand consistency across all email communications Requirements Demonstrated experience designing and building emails in HubSpot Strong portfolio showcasing B2B email campaigns that you both designed and wrote Proven ability to take raw information and convert it into polished marketing copy Experience working within established brand guidelines and corporate visual systems Strong understanding of email marketing strategy, UX/UI, and conversion best practices Excellent visual design skills, including layout, typography, hierarchy, and spacing Strong copywriting and editing skills in English Ability to work independently and manage deadlines effectively Preferred Qualifications Experience in industrial, manufacturing, scientific, engineering, or technology industries Experience supporting global B2B marketing teams Knowledge of email deliverability and performance optimization Experience with HubSpot automation workflows and lead nurturing campaigns Familiarity with technical or product marketing communications What We'll Typically Provide We will typically provide some combination of: Raw copy or draft messaging Product information and specifications Existing presentations or sales materials Campaign objectives and target audience Brand guidelines and visual assets Examples of previous campaigns Your role will be to transform these inputs into a polished, professional email that is ready to deploy in HubSpot. To Apply Please include: Examples of HubSpot emails you have personally designed, written, and built A brief description of your experience supporting B2B brands Your hourly rate or project-based pricing Your typical turnaround time for: A standard promotional email A newsletter A more complex campaign email series (3-6 emails) Your availability to get started Project Details Type: project based freelance engagement - starting with a set number of emails with potential for more Hours: Approximately 5–20 hours per month initially Platform: HubSpot Marketing Hub Industry: B2B industrial/scientific technology Start Date: Immediate We are looking for a freelancer who can independently transform ideas, content, and campaign objectives into professional, on-brand email campaigns that drive engagement and results.

Landing Page Review Needed — Brand Persona + Honest Feedback I have 5 brand personas and 5 landing pages that I want reviewed. I am not looking for a full website audit, SEO audit, company audit, or technical review. I mainly want your opinion on the landing pages themselves. I want to know if each landing page matches the brand persona, if the message is clear, if the page feels trustworthy, and if it would make the right customer interested. You will review: 5 brand personas 5 landing pages How well each landing page matches the persona The headline, message, tone, offer, layout, and overall feeling of the page What is strong, weak, confusing, or missing For each landing page, please tell me: Does this page match the brand persona? Is the tone right for the customer? Is the main message clear quickly? Does the page make someone want to keep reading or take action? What feels too generic, weak, confusing, or not premium enough? What should be changed in the headline, text, sections, layout, or images? What are the top 5 things you would improve? At the end, please rank the 5 landing pages from strongest to weakest. I want focused feedback on the landing pages and how well they fit the brand personas. Ideal person for this job: Experience with landing pages, branding, copywriting, UX, or conversion feedback. Experience with home decor, interior design, lifestyle brands, luxury products, fashion, beauty, or e-commerce is a plus. Deliverable: Please send a written review in Google Docs, Word, or PDF. Keep it clear and practical. I want direct feedback and real suggestions, not just general comments. To apply, please answer: Have you reviewed landing pages before? Are you stronger in branding, copywriting, UX, or conversion? Can you give honest feedback about what is weak or confusing? How would you review 5 personas and 5 landing pages?

We are seeking an experienced Website Content Editor to refine and polish content for a new website currently in development. Our team has completed the website design and information architecture, and we are drafting the content for each page. We are looking for a skilled editor who can transform our drafts into clear, engaging, and user-friendly website copy. This is not a content strategy or website design project. We are looking for someone who excels at improving existing content, not creating it from scratch. Responsibilities: - Edit and rewrite drafted website content for clarity, readability, and engagement - Improve headlines, subheadings, and calls-to-action - Ensure a consistent voice and tone across all pages - Organize content for easy scanning and readability - Simplify complex information without losing meaning - Proofread for grammar, punctuation, and consistency - Provide recommendations where additional clarification or content may be needed - Deliver polished content that is ready for implementation into WordPress What We'll Provide: - Draft content for each website page - Existing website for reference - Approved website designs and page layouts - Supporting documentation and reference materials - Brand guidelines We're looking for someone with experience in: - Website content editing - Website copywriting - UX writing - Copy editing - Plain language writing - Editing existing website content - Writing for professional organizations, nonprofits, government agencies, healthcare, education, or similar industries Deliverables: - Edited and polished website copy for approximately 20–30 pages - Improved headlines and calls-to-action - Content organized by page and section for easy implementation - Editorial recommendations where appropriate Timeline We are looking to begin immediately and would like the project completed within the next few weeks. Please include your estimated turnaround time in your proposal. To Apply Please provide: - 2–3 examples of websites you've edited or rewritten - A brief description of your role on each project - Your availability over the next 2–3 weeks - Your estimated timeline for completing this project Please begin your proposal with the words "Website Content" to confirm you've read the full job description. Preference will be given to candidates who demonstrate strong experience in website editing and can transform draft content into concise, engaging, user-focused web copy.

About the Project We're launching a new subscription-based, gamified writing platform for kids ages 8–13. We're looking for an exceptional Conversion Rate Optimization (CRO) strategist who also has outstanding UX/UI and visual design skills. We're looking for someone who combines deep analytical thinking with world-class landing page design to build a landing page that maximizes free trial signups. You should be equally comfortable analyzing customer psychology, identifying conversion bottlenecks, redesigning page layouts, improving copy hierarchy, and creating beautiful visual experiences. Who You Understand Our customers include parents such as: Homeschool families Parents investing in academic enrichment Families who value writing, reading, and communication skills Parents seeking educational advantages for their children Parents who want their children to become stronger writers and confident communicators You understand how parents evaluate educational products, what motivates them to purchase, and the concerns they need addressed before committing to a subscription. What You'll Do Working directly with the founder, you'll: CRO Analysis Perform a complete conversion audit of our landing page. Identify friction points preventing visitors from signing up. Analyze messaging hierarchy and information architecture. Evaluate calls-to-action. Improve trust and credibility throughout the page. Recommend improvements based on customer psychology and conversion best practices. Develop hypotheses for increasing free trial conversion rates. UX/UI & Landing Page Design Redesign landing page sections where needed. Improve overall page flow and user experience. Create a modern, premium visual design. Improve mobile responsiveness. Design high-converting calls-to-action. Recommend imagery, iconography, and page structure. Creative Assets Create beautiful static assets including: Hero graphics Feature illustrations Custom icons Comparison graphics Testimonial layouts Section graphics Call-to-action graphics Other supporting visual assets What Success Looks Like Your work should increase: Free trial signups Landing page conversion rate Parent trust Visitor engagement Time on page Click-through rates Every recommendation should be backed by customer psychology, UX principles, or conversion best practices. Required Experience Please apply only if you have demonstrated experience with: Conversion Rate Optimization (CRO) Landing page strategy UX/UI design Customer psychology Consumer behavior Subscription or SaaS businesses Landing page copy hierarchy Figma Graphic design Creating premium marketing websites Highly preferred experience: EdTech Parenting brands Children's products Membership businesses Educational subscriptions To Apply Please include: Three landing pages you've personally optimized that resulted in measurable conversion improvements. Before-and-after examples of landing page redesigns. Examples of educational, parenting, children's, or subscription businesses you've worked with. A portfolio showcasing your UX/UI and graphic design work. A brief explanation of your CRO philosophy. Your hourly rate. Your estimated timeline. We're looking for someone who thinks like a growth strategist, designs like a product designer, and makes decisions backed by customer psychology and conversion data.

McAdams Group, based in Newport Beach, California, is a brand identity and advertising design agency specializing in web, digital, and print media. With a commitment to "Make Bigger Waves," McAdams Group strives to create impactful creative solutions tailored to meet client needs. The company prides itself on its innovative approach, dedication to service, and a proven track record of delivering high-quality outcomes. Role Description Senior Brand / Marketing Copywriter & Web Designer (B2B/ Med Device/professional services) McAdams Group - Creating Brand and Marketing Distinction for 40 years in Newport Beach, CA and worldwide | Specializing in Medical Products and Software Providers, Construction, Accounting, Telecommunications, Large Restaurant Chains and Energy Suppliers | Larry McAdams, Founder Surfer | Artist with national and international sales and part of The Hilbert Museum permanent collection. We are looking for a long-term associate to step into a critical role on our team. We worked with the last freelancer in this position for 10+ years: About the Role You will help architect brands (positioning, messaging, voice) and then carry that thinking all the way through to web concepts and live sites as well as social and other media. This is an ongoing freelance role (not a one-off project) for someone who is comfortable collaborating, taking feedback, and working fairly independently once direction is set. Core Responsibilities · Develop brand foundations: perception, emotional attributes, voice, “why,” and brand positioning statements. · Write concise, compelling B2B copy: taglines, value propositions, headlines, section copy, and basic sales collateral for healthcare / med devices / professional services and more. · Create brand messaging frameworks that can be reused across site, decks, and campaigns. · Concept end-to-end marketing websites in Figma (sitemaps, page flows, wireframes, and high-level layout) that users will respond to and clients can easily understand and approve. · Design clean, conversion-focused page layouts and content flyers/ads (you don’t need to be award-winning, but your typography, hierarchy, and image use must be solid and on-brief). · Build sites in Webflow and/or WordPress, including template selection or light design systems, responsive behavior, and basic interactions. Our programmers can take the sites live. · Collaborate via email, Zoom and periodic working sessions; take strategic direction, ask smart questions, and refine work quickly. Must-Have Skills & Experience · Proven experience as a brand copywriter / strategist for B2B, ideally in healthcare, medical devices, complex technology and professional services. · Demonstrated ability to create positioning statements, taglines, and brand narratives that ladder up from research and discovery that you may also take part in. · Strong web copywriting skills for homepages, solution pages, “about” pages, and conversion-focused sections. · Working proficiency in Figma: able to take a content strategy and translate it into clear page structures and UI concepts. · Working proficiency in Webflow and/or WordPress: comfortable building full sites (not just minor edits), including responsive layouts. · Solid visual sensibility: you can pair headlines, body copy, and imagery into cohesive, professional layouts suitable for real-world client approval. · Excellent written and spoken English, attention to detail, and the ability to maintain a consistent brand voice. Nice-to-Haves · Experience with medical device and healthcare and technology buyers. · Familiarity with conversion-focused UX, basic CRO principles, and analytics-informed content decisions. · Comfort with structuring long-form content (thought leadership, guides, or resource hubs) aligned to a brand’s positioning. What I’ll Provide · Clear strategic direction, examples of past work and defined client goals. · Access to existing Figma files, Webflow/WordPress and brand assets where applicable. · Regular feedback and collaboration so you’re not working in a vacuum. How to Apply Please include the following in your proposal: · A short intro: who you are, your focus, and typical clients you work with. · 3–5 links that best represent this combined skill set (brand messaging + web concepting + build). Healthcare/med device examples are a plus. · A brief walkthrough (2–3 sentences each) of one project where you owned brand positioning, web copy, and site execution end-to-end. · Your hourly rate and an estimate range for: o A brand strategy + messaging package. o A 6–10 page marketing website (Figma concept + Webflow or WordPress build).

Do you love digital marketing, copy editing, and working with knowledgeable people in a supportive work environment? You could be in the right place. We believe passion is the key to happiness, teamwork, and productivity. So be passionate about marketing, helping others, and becoming the best version of yourself. We are looking for a dedicated, initiative-taking team member to join our dynamic, growing team. The ideal candidate can step into a leadership role across a variety of project management scenarios. You'll be responsible for following up on tasks in ClickUp and making sure our team and clients stay on track with deadlines, content, timelines, and deliverables. This individual must also have the ability to manage multiple tasks in a professional and efficient manner. Bonus: Experience planning complex projects is a huge plus. Bring your ideas to the table! Team Availability: We have a weekly team meeting every Monday at 8:00 AM PST. Who We Are Looking For - 3-5 years in program or project coordination within a digital agency, SaaS, or marketing operations environment - Systems thinker who can see both the big picture and the details - Excellent communicator with crisp written updates, confidence on Zoom, and professionalism with clients - Proactive problem solver who anticipates needs and removes blockers before they become fires - Comfortable facilitating meetings and driving follow-through with cross-functional teams - Data curious and able to interpret metrics, trends, and capacity signals - Familiarity with website QA including light UX and content checks across devices and browsers - Thrives in fast-moving, design-forward, quality-obsessed teams We like to work fast and efficiently, so if deadlines are your best friend and checking items off your list makes you go "Ahhhhh," this is a great fit! Software & Skills - ClickUp (Expert Level - no training provided) - Copy.ai (Essential - used daily for blog and content writing) - Mailchimp - Google Workspace - Zoom - Slack - Phone and Client Calls - Copywriting - Copy Editing - WordPress - Elementor What We Could Use Some Help With - Managing and tracking tasks in ClickUp, keeping the team and clients on track with deadlines, reminders, and follow-ups - Writing and producing blog content and website copy using Copy.ai from SEO outlines. This is a core, recurring weekly responsibility. - Copy editing to make sure all content looks polished and publish-ready - Supporting the SEO team with content coordination and task tracking - Reviewing client websites on desktop and mobile and flagging issues or suggestions for the web development team - QA testing new websites throughout the development process - Writing clients back and responding to emails in a timely and professional manner Essentials - Attend our Monday team meeting every week at 8:00 AM PST - Live in the Continental United States and be willing to work Pacific Time hours - Follow up with clients via email and phone - Be comfortable working with Pacific Time deadlines and calendars Interested? Here's what to do next. In your note to me, please answer the following questions. In your Cover Letter, please include the following: - When entering your Full Name, include "- Sandwiches" at the end. - Describe yourself using one GIF. - Attach your cover letter to your resume and upload both at the same time. Job Type - Part-time - Contract Application Questions 1. What are your career goals, and what would make you happiest? 2. What are your favorite project management hacks? 3. What makes you a good team player? 4. How long have you been contracting? 5. What do you like best about contracting? Experience - Project Management: 4 years (Required) Work Location - Remote

We're looking for a talented website designer with hands-on experience using Gamma (gamma.app) to design and build a polished, modern website. About the project: We want a clean, professional, conversion-focused site built efficiently in Gamma. You'll take our content and brand direction and turn it into a visually compelling, well-structured website. Responsibilities: Design and build a responsive website using Gamma Translate our content, branding, and goals into a cohesive layout Optimize for clarity, visual appeal, and mobile/desktop responsiveness Recommend structure, sections, and design improvements (Optional) Assist with custom domain setup and publishing You should have: Demonstrated experience designing websites in Gamma — please share examples A strong eye for layout, typography, color, and white space Understanding of basic UX and conversion principles Clear communication and the ability to work from light direction Bonus: experience with branding, copywriting, or SEO basics

Webflow Website Designer Needed for Executive Organizational Development Consulting Firm We are seeking a talented freelance web designer/developer to help create a premium consulting website for Organizational Development Partners (ODP), an executive-level organizational development and leadership consulting firm. Our work focuses on: * Strategic Planning Facilitation * Leadership Development * Organizational Effectiveness * Succession & People Planning * Executive Coaching * Team Building * Change Management * Culture & Engagement We are looking for a modern, elevated, executive-level website that feels transformational, strategic, human-centered, and highly credible. Website Vision The website should communicate: * Executive presence * Enterprise-level consulting expertise * Human-centered leadership * Strategic transformation * Professional credibility * Warmth and approachability Platform: Preferred platform: Webflow Scope of Work We are looking to create a 4 page website including: * Home * About * Services * Client Impact / Approach * Contact / Request Information Additional functionality: * Mobile responsive design * Contact / inquiry form * Integration for invoice payment link * Clean navigation and UX * Basic SEO setup Brand Direction: Current brand color direction includes: * Deep Teal * Slate Blue-Gray * Soft Gold * Warm Ivory | Color | Purpose | Hex | | --------------- | ------------------------ | --------- | | Deep Teal | Primary Brand Color | `#0F6B6F` | | Slate Blue-Gray | Executive / Professional | `#4A5A6A` | | Soft Gold | Premium Accent | `#C8A96B` | | Warm Ivory | Balance / Warmth | `#F7F4EE` | We do not yet have a logo and would welcome light brand direction recommendations. Project style/preferences: Modern Professional Minimalist Corporate Elegant Collaboration Style I will provide: * Strategic direction * Core ideas and messaging themes * Existing presentation materials/content * Service descriptions The freelancer will help: * Refine and structure messaging * Elevate website copy * Create professional layout and visual direction * Recommend best practices for executive consulting brands Ideal Freelancer * Experience building premium consulting or executive coaching websites * Strong Webflow experience * Strong visual storytelling and UX design * Ability to create modern, clean, executive-level websites * Strong communication and collaboration * Copywriting support is a plus Budget: Target budget: approximately $1,500. To Apply Please include: * Portfolio examples of consulting/professional services websites * Your recommended approach for this project * Estimated timeline * Estimated project cost * Any suggestions you would make to strengthen the brand experience

We are looking for a client-facing CRO Strategist to help improve website performance, conversion rates, user flow, and landing page effectiveness across eCommerce and lead generation brands. This role is responsible for identifying where websites, landing pages, messaging, and UX are creating friction, then turning those insights into clear testing ideas, briefs, recommendations, and action plans. We need someone who thinks holistically about the full user journey, including site structure, page experience, messaging, trust-building, merchandising, flow, and conversion strategy. The right person should be strong in conversion-focused messaging, page structure, user behavior analysis, testing strategy, and cross-functional collaboration with paid media, creative, design, and development teams. What this role will own Website conversion strategy -Audit websites to identify friction points, drop-off risks, weak messaging, poor hierarchy, unclear CTAs, and missed conversion opportunities -Review core site flows such as homepage, collection/category pages, product pages, service -pages, landing pages, cart, and key lead gen paths -Make recommendations to improve user experience, clarity, trust, offer presentation, merchandising, and purchase path progression -Help shape site structure and page flow with conversion in mind, not just visual appeal Landing page strategy and optimization -Develop landing page recommendations and briefs for paid traffic, promotional campaigns, key products, lead generation offers, and major site initiatives -Ensure landing pages align with traffic source, audience intent, offer, and ad messaging -Recommend improvements to layout, content hierarchy, CTA placement, trust signals, page sections, and conversion flow -Work with design and development to bring landing page concepts to life -Continuously review landing page performance and recommend iterations based on results Messaging and conversion copy -Lead or support messaging exercises to improve how brands communicate value on-site -Help shape positioning, page copy, headlines, section logic, offer framing, and CTA language -Bridge the gap between ad messaging and onsite messaging so there is stronger continuity from click to conversion -Write or direct conversion-oriented copy that balances brand voice with performance goals -Improve weak, generic, or unclear messaging across core pages and landing pages User behavior analysis and CRO insights -Use tools like Hotjar, Microsoft Clarity, GA4, Shopify analytics, heatmaps, recordings, scroll depth, click behavior, and funnel data to identify issues and opportunities -Analyze user behavior to uncover why visitors are not converting, where they are hesitating, and what changes could improve performance -Translate behavior and analytics data into clear, actionable recommendations rather than just reporting observations -Prioritize opportunities based on likely impact, ease of implementation, and business relevance Testing strategy -Build and prioritize testing ideas across messaging, layout, offer framing, CTA placement, content flow, and site UX -Create structured testing roadmaps instead of random one-off ideas -Develop clear hypotheses, what is being tested, why it matters, and how success should be measured -Partner with internal teams to move tests from idea to live implementation -Help establish better process and rigor around CRO testing across clients Cross-functional collaboration -Work closely with paid media strategists to improve post-click conversion performance -Collaborate with designers on wireframes, page layouts, hierarchy, and user experience recommendations -Collaborate with developers to make sure recommendations are implementable and prioritized correctly -Present findings, opportunities, and recommendations to internal team members and clients in a clear, strategic way -Help connect website strategy, paid media strategy, creative strategy, and user experience into one cohesive growth approach What success looks like -Websites and landing pages become clearer, more persuasive, and easier to navigate -Clients have stronger messaging and better conversion paths across core pages -Paid traffic lands on pages that match audience intent and convert more efficiently -Testing becomes more structured and strategic rather than reactive -We develop a stronger, more repeatable CRO offering internally -This person can confidently identify what is hurting conversion and recommend what should happen next Ideal background - 4–7+ years of experience in CRO, website strategy, landing page strategy, UX for conversion, or related roles -Strong experience with eCommerce and/or lead generation websites -Experience improving conversion performance across websites, not just ads or copy in isolation -Strong understanding of landing page best practices, user intent, conversion psychology, and onsite friction reduction -Comfortable reviewing both design/UX and copy/messaging through a conversion lens -Experience using tools like Hotjar, Clarity, GA4, Shopify analytics, A/B testing tools, or similar platforms -Able to communicate clearly with clients and internal teams -Able to turn vague website problems into specific recommendations, test ideas, and page briefs Strong fit if you can -Look at a homepage, PDP, collection page, or landing page and immediately identify what is likely hurting conversion -Understand why messaging is failing, not just whether it sounds good -Build page recommendations that improve both clarity and action -Balance brand presentation with performance needs -Think beyond isolated landing pages and improve full-site conversion flow -Work well with paid media, design, dev, and strategy without staying trapped in one silo Not the right fit Pure visual designer with no testing or conversion depth -Pure copywriter with no UX or user flow understanding -Paid media specialist who only thinks about landing pages tied to ads -General marketer who can talk strategy but cannot diagnose onsite friction or provide concrete recommendations -Analyst who can report what happened but cannot recommend what to change Example responsibilities in practice -Review a client’s homepage and recommend clearer positioning, stronger offer framing, better section order, and improved CTA strategy -Audit a product detail page and identify missed trust signals, weak conversion content, poor mobile UX, or merchandising friction -Create a brief for a paid social landing page that better matches the ad hook and product promise -Review heatmaps and recordings to identify where users are getting stuck or confused -Recommend improvements to collection page filtering, product discovery, cart flow, or lead form completion path -Partner with the paid team to improve post-click conversion rate, not just clickthrough rate -Turn findings into a prioritized roadmap instead of a loose list of opinions

We are seeking an experienced UX Content Strategist to develop Healthcare Provider (HCP) Tone Guidelines that will strengthen consistency, clarity, and usability across our UX content ecosystem. This is a project-based, asynchronous engagement designed to accelerate our UX documentation practice by building upon existing style guides and voice frameworks. The ideal candidate has 10+ years of UX content strategy experience, with a strong understanding of content design for complex products or regulated industries. This role is focused on creating practical, user-centered guidance for non-marketing content that supports healthcare professionals through clear, credible, and empathetic communication. Project Scope Working from existing UX content standards, you will: - Review current UX style guides and voice/tone documentation - Evaluate content for gaps specific to Healthcare Provider (HCP) audiences - Develop actionable tone principles emphasizing: -- Clinical clarity -- Credibility -- Empathy -- Precision - Create practical guidance that can be consistently applied across UX content - Provide before-and-after examples demonstrating tone improvements across common use cases Deliverables - Concise Healthcare Provider (HCP) Tone Guidelines document - Before-and-after examples for 3–5 representative UX scenarios - Actionable recommendations that support scalable UX content creation Engagement Details - Project-based contract - Estimated effort: Approximately 20 hours - Work style: Asynchronous with light collaboration and clearly defined deliverables