We are looking for a client-facing CRO Strategist to help improve website performance, conversion rates, user flow, and landing page effectiveness across eCommerce and lead generation brands. This role is responsible for identifying where websites, landing pages, messaging, and UX are creating friction, then turning those insights into clear testing ideas, briefs, recommendations, and action plans. We need someone who thinks holistically about the full user journey, including site structure, page experience, messaging, trust-building, merchandising, flow, and conversion strategy. The right person should be strong in conversion-focused messaging, page structure, user behavior analysis, testing strategy, and cross-functional collaboration with paid media, creative, design, and development teams. What this role will own Website conversion strategy -Audit websites to identify friction points, drop-off risks, weak messaging, poor hierarchy, unclear CTAs, and missed conversion opportunities -Review core site flows such as homepage, collection/category pages, product pages, service -pages, landing pages, cart, and key lead gen paths -Make recommendations to improve user experience, clarity, trust, offer presentation, merchandising, and purchase path progression -Help shape site structure and page flow with conversion in mind, not just visual appeal Landing page strategy and optimization -Develop landing page recommendations and briefs for paid traffic, promotional campaigns, key products, lead generation offers, and major site initiatives -Ensure landing pages align with traffic source, audience intent, offer, and ad messaging -Recommend improvements to layout, content hierarchy, CTA placement, trust signals, page sections, and conversion flow -Work with design and development to bring landing page concepts to life -Continuously review landing page performance and recommend iterations based on results Messaging and conversion copy -Lead or support messaging exercises to improve how brands communicate value on-site -Help shape positioning, page copy, headlines, section logic, offer framing, and CTA language -Bridge the gap between ad messaging and onsite messaging so there is stronger continuity from click to conversion -Write or direct conversion-oriented copy that balances brand voice with performance goals -Improve weak, generic, or unclear messaging across core pages and landing pages User behavior analysis and CRO insights -Use tools like Hotjar, Microsoft Clarity, GA4, Shopify analytics, heatmaps, recordings, scroll depth, click behavior, and funnel data to identify issues and opportunities -Analyze user behavior to uncover why visitors are not converting, where they are hesitating, and what changes could improve performance -Translate behavior and analytics data into clear, actionable recommendations rather than just reporting observations -Prioritize opportunities based on likely impact, ease of implementation, and business relevance Testing strategy -Build and prioritize testing ideas across messaging, layout, offer framing, CTA placement, content flow, and site UX -Create structured testing roadmaps instead of random one-off ideas -Develop clear hypotheses, what is being tested, why it matters, and how success should be measured -Partner with internal teams to move tests from idea to live implementation -Help establish better process and rigor around CRO testing across clients Cross-functional collaboration -Work closely with paid media strategists to improve post-click conversion performance -Collaborate with designers on wireframes, page layouts, hierarchy, and user experience recommendations -Collaborate with developers to make sure recommendations are implementable and prioritized correctly -Present findings, opportunities, and recommendations to internal team members and clients in a clear, strategic way -Help connect website strategy, paid media strategy, creative strategy, and user experience into one cohesive growth approach What success looks like -Websites and landing pages become clearer, more persuasive, and easier to navigate -Clients have stronger messaging and better conversion paths across core pages -Paid traffic lands on pages that match audience intent and convert more efficiently -Testing becomes more structured and strategic rather than reactive -We develop a stronger, more repeatable CRO offering internally -This person can confidently identify what is hurting conversion and recommend what should happen next Ideal background - 4–7+ years of experience in CRO, website strategy, landing page strategy, UX for conversion, or related roles -Strong experience with eCommerce and/or lead generation websites -Experience improving conversion performance across websites, not just ads or copy in isolation -Strong understanding of landing page best practices, user intent, conversion psychology, and onsite friction reduction -Comfortable reviewing both design/UX and copy/messaging through a conversion lens -Experience using tools like Hotjar, Clarity, GA4, Shopify analytics, A/B testing tools, or similar platforms -Able to communicate clearly with clients and internal teams -Able to turn vague website problems into specific recommendations, test ideas, and page briefs Strong fit if you can -Look at a homepage, PDP, collection page, or landing page and immediately identify what is likely hurting conversion -Understand why messaging is failing, not just whether it sounds good -Build page recommendations that improve both clarity and action -Balance brand presentation with performance needs -Think beyond isolated landing pages and improve full-site conversion flow -Work well with paid media, design, dev, and strategy without staying trapped in one silo Not the right fit Pure visual designer with no testing or conversion depth -Pure copywriter with no UX or user flow understanding -Paid media specialist who only thinks about landing pages tied to ads -General marketer who can talk strategy but cannot diagnose onsite friction or provide concrete recommendations -Analyst who can report what happened but cannot recommend what to change Example responsibilities in practice -Review a client’s homepage and recommend clearer positioning, stronger offer framing, better section order, and improved CTA strategy -Audit a product detail page and identify missed trust signals, weak conversion content, poor mobile UX, or merchandising friction -Create a brief for a paid social landing page that better matches the ad hook and product promise -Review heatmaps and recordings to identify where users are getting stuck or confused -Recommend improvements to collection page filtering, product discovery, cart flow, or lead form completion path -Partner with the paid team to improve post-click conversion rate, not just clickthrough rate -Turn findings into a prioritized roadmap instead of a loose list of opinions

We are looking for an experienced Freelance Paid Media Specialist to support our agency with white-label paid media services for hospitality, tourism, and experience-driven brands. This role is ideal for someone who understands how to turn strong organic content and brand storytelling into measurable paid media results, especially for brands focused on bookings, visits, ticket sales, and community growth. * Develop paid media strategies aligned with client goals, budgets, audiences, and campaign timelines * Build, launch, and manage campaigns across Meta Ads Manager, Google Ads, and other relevant platforms * Support campaigns for hotels, hospitality groups, destinations, attractions, restaurants, events, and lifestyle brands * Recommend campaign objectives, targeting, creative formats, placements, budgets, and testing strategies * Manage paid social campaigns for awareness, engagement, traffic, lead generation, bookings, ticket sales, and conversions * Set up and manage tracking, pixels, conversion events, UTMs, and reporting dashboards * Monitor campaign performance and make ongoing optimizations to improve results * Provide clear insights and recommendations based on performance data * Collaborate with our team on creative direction, ad copy, landing page recommendations, and testing opportunities * Prepare monthly or campaign-specific reports with key takeaways, wins, learnings, and next steps * Communicate proactively with our internal team while remaining white-labeled to clients when needed We are looking for someone with: * 5+ years of hands-on paid media experience * Proven experience managing campaigns across Meta Ads Manager and Google Ads * Experience with hotels, hospitality, travel, tourism & destinations

We are seeking a dedicated Case Manager to assist with personal injury cases. The ideal candidate will have experience in managing case files, communicating with clients, and coordinating with legal teams. Responsibilities include organizing case documents, scheduling appointments, and ensuring timely follow-ups. Strong organizational skills and attention to detail are essential.

Hello! We are looking for a Creative Strategist who has experience developing creative briefs for performance marketing ads (video, static, motion). Who we are looking for / Your role -Responsible for working with our Creative Director and media buying teams to develop creative campaigns for paid advertising initiatives on networks like Facebook, TikTok, Google, YouTube, and more. -Strong idea generation: the ability to generate new and unique ideas as well as leverage existing insights and data provided by clients & ad performance. -Strong copywriting skills: you will be responsible for creating written briefs that may include. UGC scripts, headlines for static assets, etc. -Ability to create client-ready pitch decks of ad new concepts or ideas. -Attention to detail to ensure all creative deliverables align with our client brand guidelines and platform best practices. -Experience or knowledge of social media buying and how it connects to ad creative production and testing is a must. -Passion for creating high-performing ad creative. -Experience using Claude Projects to streamline brief creation is required. How we will work together: To begin, we are looking for someone who is interested in a freelance position and can commit around ~15 hours per week to start. We would have you work on one client account to begin with and have the opportunity to expand to other clients. About Vice Versa Media: We are a performance growth agency based in NYC. Our all-in-one solution fuels our brand's growth by enhancing ad performance with data-driven strategies and producing creative content aligned with our media buying methodology. We have extensive experience across multiple industries such as skincare, cosmetics, jewelry, beverages, apps, live events, and more. IF YOU ARE INTERESTED! Please respond with the following: 1: Tell us about your recent/relevant experience ideating ad creative for performance marketing 2: Link to your portfolio or collection of links to relevant work. If you send the finalized creative please note your involvement in the production of the asset. 3: What is your current availability and timezone? 4: Link to resume or LinkedIn 5: What brand do you think has some of the best digital ad creative? Just so we know you read this far.

Google Ads Specialist — Local Lead Gen for Personal Training Studio (South Bay LA) About us: We're an established personal training business serving the South Bay area of Los Angeles. We work with clients at our gym and in their homes, and we have a strong local reputation (solid Google reviews). We want to add a Google Ads channel to generate a steady, predictable flow of qualified local leads. The work: - Full account setup: keyword research, campaign + ad group structure, geo-targeting for our service area, ad copy - Conversion tracking done properly (form submissions AND phone calls — GA4 / Google Tag Manager / call tracking) - Ongoing management: bid/keyword/negative-keyword optimization, ad testing, landing page recommendations - Monthly reporting that shows cost per lead, cost per acquisition, and which campaigns are actually producing clients Must-haves: - Demonstrated experience with LOCAL SERVICE and lead-generation accounts. Please do not apply if your portfolio is primarily e-commerce/Shopify. - Active Google Ads certification (Google Partner a plus) - The account is built in and owned by US — all history and data stay with our account - Direct communication with the person managing the account (no handing us off to a junior) To be considered, please answer briefly: 1. Share 1–2 local lead-gen accounts you've run, with real numbers (starting vs. improved cost per lead, timeframe). 2. How do you structure conversion tracking for a business that gets leads by both form and phone call? 3. What's your pricing — flat monthly fee vs. percentage of spend — and your one-time setup fee? 4. Roughly how many accounts do you manage at once? Budget: Management fee to be agreed based on scope; ad spend discussed separately. We're ready to move quickly with the right person.

What we need We're hiring a Facebook + Instagram ads expert to launch and manage paid social for a new commerce platform. The core challenge isn't creative or budget management. It's audience: we need someone who can help us identify, test, and validate the right targeting for a specific persona we're trying to reach. About the Platform This is a new commerce platform that turns brands' most loyal customers into in-person sellers. Think a human distribution channel for DTC brands. We've validated the model, signed early brand partners, and now we're building the acquisition engine to scale our seller community. The core problem Our sellers aren't a standard Meta persona. They're relationship-driven, community-embedded, entrepreneurial without being "hustle culture" — closer to a Poshmark or Rodan+Fields top seller than a TikTok Shop affiliate, but different from both. Everyday people, not influencers. We need someone who can: • Translate that persona into testable Meta audiences (interest stacks, lookalikes, custom audiences, behavioral signals) • Design an audience testing framework. Not just launch ads, but structure the tests so we actually learn what's working • Iterate weekly based on results, not monthly Scope of work • Audience strategy. Map our persona to a set of testable audience hypotheses across Meta's targeting options • Campaign setup and management. Full-funnel structure across Facebook + Instagram • Creative direction. We'll produce creative; you'll brief us on what to test and why • Pixel + event setup and QA • Weekly reporting and iteration. Clear read on what's working and what to change You're a fit if • You've launched paid social for early-stage consumer platforms or marketplaces before especially ones without an obvious pre-existing audience • You can talk about audience testing frameworks, not just "we'll test some lookalikes" • You have a strong point of view on iOS 14+ post-ATT targeting realities and how to work around them • You've hit CPA targets on cold audiences before and can tell me exactly how Budget and engagement Starting with a 4–6 week initial engagement to launch and validate the first campaigns. Media budget is modest and can scale with performance. Comfortable with hourly or fixed-fee for the management work. Propose what fits your style. Right operator has strong ongoing upside as we scale spend. To apply Skip the agency boilerplate. Tell me about one campaign where you had to figure out the audience from scratch. Not "we scaled a proven audience" but "we didn't know who the buyer was, and we found them." What was your framework?

We’re looking for an experienced Marketing Automation Specialist to help build the automation infrastructure for a rapidly growing virtual health education company. Our current tech stack includes: * HeySummit * Kit (formerly ConvertKit) * Circle * Monday.com * Stripe * Zapier and/or Make Project Scope We’re looking for someone who can connect our systems and build reliable automations that reduce manual work and improve the attendee experience. Responsibilities include: * Connect HeySummit registrations with Kit * Build automated tagging and segmentation * Sync purchases between platforms * Automate Circle community invitations and onboarding * Build attendee, speaker, sponsor, and affiliate workflows * Create abandoned registration and purchase automations * Test all workflows thoroughly * Document every automation so our internal team can maintain it Requirements * Advanced Kit automation experience * Strong Zapier and/or Make experience * API integration experience * Experience building customer journeys and marketing automations * Excellent documentation skills * Ability to recommend best practices rather than simply follow instructions Bonus if you’ve worked with HeySummit or Circle before. Please include: * Examples of similar automation projects * The platforms you’ve worked with * Estimated timeline * Fixed project price This is a project-based contract with the potential for future optimization work.

I'm looking for an experienced sales funnel strategist to meet with me on Zoom for 60–120 minutes to review my business and identify the biggest opportunities to improve conversions. I run an online golf fitness business with: 600,000+ social media followers High engagement across Instagram and Facebook A subscription fitness app High-ticket online coaching Shopify website Stripe subscriptions Google Analytics 4 and Meta Pixel Despite strong traffic and engagement, I feel there are bottlenecks in my funnel that are limiting growth. I'm looking for someone who can analyze my business, challenge my current thinking, and provide honest, strategic feedback. During the consultation, I'd like to discuss: My overall customer journey Landing pages and website Subscription funnel Coaching funnel Lead generation strategy ManyChat automations Email marketing Conversion tracking and analytics Pricing and offers Calls to action Areas where visitors are dropping off Ideas to increase conversion rates and customer lifetime value I'm not looking for someone to redesign my website or sell me a marketing agency or monthly management services. I'm looking for an experienced strategist who can evaluate my business as a whole and provide actionable recommendations during the call. I'm also looking for someone who isn't afraid to challenge my current approach. If you think I'm focusing on the wrong metrics, using the wrong funnel, or solving the wrong problem, I want to hear it. I'm looking for an honest outside perspective—not someone who will simply agree with my ideas. Ideal experience Please apply only if you've successfully worked with: Subscription businesses Online coaching businesses Memberships Digital products Fitness businesses or creator businesses

Riddler Road Rally is looking for an experienced Meta Ads specialist to help place, manage, and optimize Facebook and Instagram ad campaigns for our live citywide scavenger hunt events. We will provide the ad creative and general messaging. We need someone who understands how to properly set up campaigns, choose effective objectives, target the right audiences, monitor performance, and make strategic adjustments to improve signups and lower acquisition costs. Experience with local event marketing, lead generation, or ticketed events is a big plus. Responsibilities include: Place and manage Meta ad campaigns for upcoming road rally events. Set up campaigns using the provided ad creative and messaging. Help define and test target audiences by location, interest, and behavior. Monitor performance and optimize based on results. Provide clear updates on what is working, what is not, and what should be adjusted. Help improve conversions from ads to ticket purchases. Ideal candidate: Proven experience running Meta Ads campaigns. Strong understanding of Facebook and Instagram advertising. Comfortable working with location-based event campaigns. Able to explain results clearly and make practical recommendations. Experience with ticket sales, local events, entertainment, or family-friendly activities preferred. This is a contract/freelance role with potential for ongoing work as we launch rallies in multiple cities. Please include examples of past Meta Ads campaigns you’ve managed, results you’ve achieved, and your hourly or project-based rate.

HubSpot Certified CRM & Marketing Automation Consultant Project Overview We are a digital agency seeking an experienced HubSpot Certified Consultant to partner with our team on the implementation and optimization of HubSpot for a luxury real estate development. Our agency will lead the overall digital strategy, website integration, buyer journey, AI concierge strategy, paid media, and marketing automation. We are looking for a technical HubSpot expert to advise on best practices and execute platform configuration. This is initially a project-based engagement with the opportunity for ongoing consulting support. Scope of Work The consultant will work alongside our agency to configure and optimize HubSpot, including: CRM Architecture Configure CRM structure and best practices Create custom properties Configure contact records Import and organize existing contacts Ensure scalability for future growth Lifecycle Stages Define and configure lifecycle stages Map buyer journeys Configure lifecycle automation Ensure proper movement between stages Deal Pipeline Configure sales pipeline(s) Define deal stages Configure deal properties Pipeline automation and notifications Lead Management Configure lead scoring Buyer segmentation Lists and smart lists Lead qualification workflows Marketing Automation Build workflows Configure email automation Internal notifications Lead routing Task automation Forms & Integrations Website form integration CRM synchronization Landing page integration GA4 and tracking considerations Third-party integrations as needed Reporting Configure dashboards Marketing reporting Sales reporting Attribution reporting Executive dashboards AI & HubSpot Breeze Experience with HubSpot Breeze (or similar AI capabilities) is highly desirable, including: AI chatbot/concierge configuration Knowledge base setup Lead qualification Conversational routing CRM integration Best practices Ideal Experience We're looking for someone who has: Current HubSpot Certifications (please specify) 5+ years implementing HubSpot CRM Experience with Marketing Hub and Sales Hub Professional or Enterprise Experience designing CRM architecture and automation Strong understanding of lead scoring and lifecycle management Experience integrating websites with HubSpot Experience building reporting dashboards Experience with luxury real estate, hospitality, or high-value sales funnels is a plus Experience with HubSpot Breeze is a strong plus Deliverables HubSpot implementation recommendations CRM configuration Pipeline setup Lifecycle stages Lead scoring model Workflow automation Dashboard configuration QA and testing Documentation and recommendations Please Include in Your Proposal Brief overview of your HubSpot experience HubSpot certifications Years of experience Examples of similar CRM implementations Experience with HubSpot Breeze or AI-enabled chat solutions Your hourly rate Estimated availability over the next 60 days Engagement Initial project: approximately 30–50 hours Remote Flexible schedule Opportunity for ongoing consulting as additional phases are implemented