We are a growing family law firm in Miami Lakes, Florida looking for an experienced Google Ads and Google Local Services Ads (LSA) specialist to help generate qualified consultations. This is not a social media position. We already have a separate social media/content partner. Scope of Work We are looking for someone who can: • Set up and manage Google Local Services Ads (LSA) • Build and optimize Google Search campaigns • Improve our Google Business Profile • Recommend landing page improvements to increase consultation bookings • Track conversions, phone calls, and consultation requests • Provide a simple monthly report with recommendations Budget • Approximately $500/month for ongoing campaign management. • Separate monthly advertising budget of approximately $1,500/month. Ideal Candidate Please apply only if you have experience marketing law firms. When applying, please answer the following: 1. Have you managed Google LSA for law firms? 2. Have you managed Google Ads for family law firms? 3. Approximately how much monthly ad spend do you currently manage? 4. What metrics do you focus on? 5. If you started Monday, what would your first 30 days look like? 6. Please provide one or two examples of successful legal marketing campaigns you've managed. We are looking for a long-term partner who is proactive, data-driven, and focused on generating consultations—not vanity metrics such as impressions or followers.

We're building an internal PPC keyword research and automation system to support paid acquisition across two brands (legal finance / legal tech). This is a one-time setup project — fixed scope, defined deliverables. The goal is a repeatable keyword research workflow, the automation pipeline behind it, and an AI-assisted review layer for QA and recommendations on what we pull. This is NOT ongoing campaign management or attribution work — strictly system build-out and handoff. WHAT WE NEED BUILT Keyword research workflow combining SEMrush, SpyFu, SimilarWeb, and Google Keyword Planner into a single repeatable process Automation pipeline that pulls keyword and competitor data on a recurring basis, normalizes it, and stages it for review AI-assisted review layer that evaluates new keyword sets — flags relevance, suggests groupings, surfaces gaps and overlaps with current campaigns Output formats: cleaned, structured keyword lists ready for Google Ads import, plus a decision log we can audit Documentation so the system is hand-offable to our internal team REQUIRED SKILLS Strong PPC and keyword research experience (Google Ads, SEMrush, SpyFu, or comparable) Automation and scripting (Python, Node.js, or similar) for pulling and normalizing keyword data Comfortable wiring up LLM APIs (OpenAI, Anthropic, or similar) for AI review steps Familiarity with Google Ads structure (campaigns, ad groups, match types, negatives) Clean documentation habits — system should be operable without you NICE TO HAVE Legal, fintech, or B2B/B2C hybrid vertical experience Direct Google Ads API integration experience Past work on internal marketing tools or admin dashboards SCOPE & LOGISTICS One-time project, fixed scope Deliverable: working system + documentation, not ongoing optimization Hourly engagement, completable in a few weeks Async-friendly — communication via Upwork messaging with occasional video sync

About DripShop DripShop is a mobile social-commerce platform for trading cards and collectibles — live-stream shopping, instant pack openings, and creator-driven drops. We're growing 30–40% month over month, our buyers convert and repeat at high rates, and we're ready to put real fuel — and real rigor — behind new-user acquisition. What we need We're looking for a hands-on growth/performance marketer to own top-of-funnel acquisition and the measurement behind it. Our funnel below signup is strong: activation and repeat purchase are healthy and improving. The opportunity is twofold — (1) rebuild and scale our signup volume through paid and scalable channels, and (2) stand up clean attribution so we actually know which channels and creators drive new buyers. This is a senior, build-from-scratch role for someone who can run campaigns and trust their own numbers — wired more like an analyst or engineer than a brand marketer. Not a strategy-deck role. DripShop is a mobile-first app, so this is squarely about driving app installs and first purchases across iOS and Android. Scope of work Plan, launch, and optimize paid app-install and conversion campaigns (Apple Search Ads, Meta, TikTok, and other channels you recommend) across iOS and Android, managing budget to a target cost-per-new-buyer. Audit and rebuild mobile + web acquisition attribution (an MMP like AppsFlyer/Adjust, SKAdNetwork/iOS ATT, GA4, Mixpanel) so every install and signup is traceable to a source. Own app store optimization (ASO) across the App Store and Google Play — metadata, keywords, and store creative that lift install conversion. Build and maintain a weekly acquisition dashboard: spend, installs, signups, CAC, activation — by channel. Partner with our creator team to make creator/affiliate activity measurable and scalable. Run structured experiments on channels, creative, and onboarding to lift installs, signups, and first-purchase conversion. You should have 5–7 years running paid user acquisition for a consumer mobile app (iOS + Android), with real budget ownership. A prior engineering, data science, analytics, or quant role — you think in systems and reason from data, not vibes. Hands-on GA4 + Mixpanel (or similar) and fluency with SQL — you build your own funnels, pull your own data, and trust your own numbers. Deep knowledge of mobile attribution and measurement: MMPs (AppsFlyer/Adjust/Branch), SKAdNetwork, iOS ATT, deep linking, and SDK-based install tracking. Hands-on app store optimization (ASO) experience across the App Store and Google Play. A track record of lowering CAC or scaling installs efficiently — bring numbers. Who you are Self-starter / entrepreneurial. You operate like a founder: you scope your own work, own the outcome, and don't wait to be told what to measure. AI-native. You use LLMs and automation to do the work of a larger team — analyzing data, generating and iterating creative, and automating reporting. Analytically rigorous. You design clean experiments, separate signal from noise, and can defend every number you put on a dashboard. Nice to have Social commerce, live shopping, collectibles/TCG, or creator/influencer-driven growth experience. CRM/lifecycle familiarity (Customer.io, ManyChat, Klaviyo) — secondary, but useful. To apply, include in your proposal A consumer acquisition program you ran — channel, budget, and the result (CAC, signups, or ROAS). How you'd approach fixing attribution when most signups currently show up as "direct/unknown." Your relevant tool stack (ad platforms + analytics + attribution).

DESCRIPTION: Beau Development Corp. is a site work, demolition, and excavation contractor based in Boston, MA. We are building a full digital marketing engine and need an experienced paid ads manager to own our Meta and Google campaigns. SCOPE OF WORK: GOOGLE ADS SETUP: Search campaigns targeting: site work contractor Boston, demolition contractor MA, excavation contractor Greater Boston, foundation excavation contractor, and related keywords Negative keyword list build-out Connect to GHL landing page for lead capture Conversion tracking setup META ADS SETUP: Retargeting campaign using website visitors and GHL contact list upload Lookalike audience campaign from existing client list Lead form ads connected to GHL CRM Creative direction — we will provide job site photos and videos ONGOING MANAGEMENT: Weekly performance reporting — cost per lead, conversion rate, spend by campaign A/B test ad creative monthly Budget optimization via Revealbot setup Scale spend on winning campaigns, pause losers TARGET MARKETS: Greater Boston, MetroWest MA, Rhode Island TARGET AUDIENCE: Developers, GCs, architects, and property owners pulling building permits STARTING BUDGET: $1,500/mo ad spend. Scale based on CPL performance. WHAT WE PROVIDE: Meta Business Manager access Google Ads account access Revealbot login BDC logo, brand colors, and 10-15 job site photos for ad creative GHL landing page URL provided after build is complete TO APPLY: Share your Google Ads and Meta Ads manager credentials, examples of contractor or trades campaigns you have run, and average cost-per-lead achieved. Availability to start this week preferred. Budget: $500-$800 setup plus 10-15% of monthly ad spend ongoing

US-Based Growth Marketing Expert for AI SaaS (SEO / AEO Platform) Hourly: $75–150/hour Location: United States Only Commitment: 10–20 hours/week to start (with opportunity to grow into a long-term role) We’re launching an innovative AI-powered SaaS platform that helps SEO agencies, marketers, and website owners manage blog content, SEO, and Answer Engine Optimization (AEO). We’re looking for an experienced US-based Growth Marketing Expert to help launch and scale the platform. This is not a traditional digital marketing role. We’re looking for someone who will act as our Growth Marketing leader—not simply manage ad campaigns. You’ll help shape our go-to-market strategy, customer acquisition engine, and conversion optimization efforts. Responsibilities * Develop and execute our go-to-market strategy * Drive qualified demo requests for our agency platform * Increase free trial signups and paid conversions for our self-service SaaS * Manage and optimize paid advertising (Google Ads, LinkedIn, Meta, Microsoft, Reddit, etc.) * Improve landing page and funnel conversion rates through A/B testing * Build and optimize email nurture and marketing automation campaigns * Monitor and improve KPIs including CAC, CPL, ROAS, trial-to-paid conversion, and MRR growth Requirements * Must be based in the United States * 5+ years of B2B SaaS growth marketing experience * Proven success launching or scaling SaaS products * Strong expertise in Google Ads and performance marketing * Experience with conversion rate optimization (CRO) * Experience with GA4, Google Tag Manager, and HubSpot (or similar CRM) * Experience marketing AI, SEO, MarTech, or agency-focused SaaS is a strong plus We’re Looking For We want someone who thinks like an owner, uses data to make decisions, tests aggressively, and can build a scalable customer acquisition engine. Success in this role will be measured by qualified demo bookings, free trial growth, customer acquisition cost, conversion rates, and recurring revenue growth. This position is for an individual freelancer only. No agencies, white-label firms, or outsourced teams. You must personally perform the work and be available for regular strategy calls during US business hours. To Apply Please answer the following: 1. Describe a B2B SaaS product you’ve helped launch or scale. What was your acquisition strategy, which channels did you use, and what measurable results did you achieve? Please include specific metrics (CAC, CPL, ROAS, trial signups, conversion rates, MRR growth, etc.). 2. What is the largest monthly paid advertising budget you’ve personally managed? Which platforms did you oversee? 3. Have you marketed an AI, SEO, MarTech, or agency-focused SaaS product? If so, please describe your role and the results. 4. Describe one growth experiment or A/B test that produced a meaningful improvement. What did you test, and what was the outcome? 5. Please provide links to your LinkedIn profile, portfolio, case studies, or examples of SaaS products you’ve worked on. 6. Why are you interested in this opportunity, and what makes you a strong fit?

I need 3-4 one hour long zoom sessions where i screenshare and you teach me how to effectively run Google ads.

Paid Media Expert for Lobsterboys — Meta + Google Lobsterboys is looking for an exceptional Paid Media Expert to help elevate an already-performing advertising program across Meta and Google. We are a premium, fisherman-direct live lobster brand with an AOV over $200. Most of the year, we operate around a 5x return based on new customer acquisition only. Our biggest growth periods are May–August and November/December, when lobster demand aligns with Father’s Day, summer BBQs, Fourth of July, holiday gifting, and celebration season. This is not about fixing a broken ad account. It is about taking a strong operation to peak performance during our most important seasons. Our competitors have woken up and are advertising more heavily as well. Goals Drive efficient new customer acquisition across Meta and Google Maintain at least a 3.5x ROAS based on new customer sales only Keep acquisition costs at or below $50 during peak season Exceed prior-year performance while maintaining or lowering CAC Help scale intelligently during peak demand and pull back appropriately during slower periods What We Need We need someone who is highly analytical, detail-oriented, and competitive — someone who knows how to win with creative testing, copy, promotions, offers, audience strategy, and smart optimization. Our customers are affluent food lovers, live seafood buyers, entertainers, gift-givers, and celebration hosts. Approximately one-third of our customer base is Asian-American. We are also building a large library of influencer content with roughly 75 creator assets expected from June–August. We need someone who can test recipe videos, joy-of-live lobster content, UGC, and high-performing organic posts, including potential whitelisting opportunities - this is on top of our creative operation that already creates review content, static, videos etc. Requirements Proven success managing Meta and Google ads for e-commerce brands Strong experience with premium-tier, food, gifting, DTC, lifestyle or seasonal brands preferred Exceptional analytical ability and attention to detail Strong creative testing instincts Fluent English communication Ability to work during U.S. Eastern Time hours Available for one weekly meeting plus regular updates by message as needed Strong ownership mindset and drive to improve performance To Apply. Please include: - Links or names of at least 3 businesses you helped grow with paid google and meta ads in the past 3 years - achieving at least 3x+ ROAS and strong sales growth, especially for premium brands A brief “before and after” description of each account — what changed, what you did, and what impact you had Confirmation that you can provide references for these examples if they are not already visible on your Upwork profile We are open to both newer and established Upwork freelancers, but we are looking for someone with a strong performance mindset, exceptional communication, and the availability/ability to help Lobsterboys win during peak season.

We are a remodeling company based in Houston, Texas, specializing in bathroom remodels, kitchen remodels, flooring, painting, and home improvement projects. We are looking for an experienced Google Ads specialist to help generate qualified leads from homeowners in the Houston area. Responsibilities: Set up and manage Google Ads campaigns Keyword research and campaign structure Conversion tracking setup Optimize campaigns for lead generation Create or assist with ad creatives and ad copy Provide reporting and recommendations Preferred Experience: Home services, remodeling, contractors, roofing, plumbing, HVAC, or similar industries Proven lead generation results Experience with local service businesses When applying, please provide: Examples of previous Google Ads campaigns Results achieved (cost per lead, conversions, etc.) Your proposed strategy for generating remodeling leads in Houston We are looking for a long-term relationship with the right person.

Electrical contractor in Torrance, CA. Looking for a Google Ads and Google Local Services Ads specialist with experience generating leads for electricians, plumbers, HVAC, or other home service businesses. Need campaign setup, optimization, call tracking, and monthly reporting. Must provide examples of current or past home service clients.

I want a professional to help set up one sponsored product on Google, aiming for top results, as I haven't done this in years. Scope of work - Set up a 1 sponsored product Google ad - Ensure the ad targets high placement in results - Activate the ad using my existing Google account