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  • Hourly: $34.00 - $60.00
  • Intermediate
  • Est. time: 3 to 6 months, Less than 30 hrs/week

We need a strategist who can own the campaign layer—not just execute tasks, but think through what we're running, why, and whether it's working. The programs you'll oversee: - Awareness — organic and paid LinkedIn, content distribution, channel presence - Acquisition — campaign setup and optimization aimed at driving inbound contact volume - Activation — converting dormant or non-marketing contacts into engaged ones (sequencing, re-engagement, list strategy) What you'll actually do: - Set up campaigns correctly from the start—channel selection, targeting, messaging, asset sequencing - Define what "good" looks like for each program and build the reporting structure to prove it - Pull and interpret top-of-funnel metrics (impressions, clicks, CTR, traffic by source, lead volume by channel) and translate them into clear recommendations - Run structured A/B tests and iterate based on results—not hunches - Brief and coordinate with internal team members to get the right assets delivered on time - Flag what's broken, what's missing, and what should be cut What we need: - 4+ years running B2B digital campaigns with clear ownership—not just contributing to them - HubSpot proficiency required—campaign setup, lists, forms, reporting - LinkedIn Campaign Manager experience strongly preferred - Comfortable building a reporting framework from scratch, not just reading one someone else built - Works independently, communicates proactively, and doesn't need to be managed Engagement: Part-time, ~10–15 hrs/week to start. Scope can grow. To apply: Share 2–3 campaigns you've owned end-to-end and walk me through how you reported on performance and what you changed as a result.

Posted 4 weeks ago
  • Hourly
  • Intermediate
  • Est. time: More than 6 months, 30+ hrs/week

Paid Digital Marketing Lead (Contract-to-Hire) Mission Collaborate on the strategy + own the day-to-day execution and optimization of OneStream’s global paid digital marketing programs across Google, LinkedIn, StackAdapt, Reddit, Meta, and emerging channels to maximize ICP account reach, engagement, pipeline creation, and revenue impact. AI is central to how this role operates: you will work with Claude, including Claude Cowork, every day, integrating AI across your workflows to raise both the quality and speed of everything you do. You won't do this alone – you will work day-to-day with a dedicated digital analyst and partner closely with paid digital strategy leadership, who provide deep data and strategic support while you own the channels hands-on. This is a contract-to-hire position: the role begins as a 3–6-month contract engagement, with the intent to convert to a permanent role at the world’s fastest-growing + 4x Gartner leader fintech organization, once mutual fit is confirmed. Success to us • 80%+ reach within target ICP account segments • Increased engaged accounts and buying group penetration • Increased demo requests and qualified meetings • Improved conversion rates throughout the funnel • Efficient and scaled up pipeline creation and pipeline influence • Continuous testing that improves performance quarter over quarter Core Responsibilities Strategy & ABM • Bring a clear point of view on global paid media strategy: channel mix, audience prioritization, budget allocation, and where to invest next by geo and region • Build account-based audience and targeting strategies using ABM platforms such as Demandbase and/or 6sense, activating intent and engagement data in paid campaigns • Align paid media plans to ICP segments, buying groups, and quarterly pipeline goals Platform Execution • Build, launch, and optimize campaigns as an expert directly within: • LinkedIn Campaign Manager • Google Ads • StackAdapt • Reddit Ads • Meta Ads • Additional channels (including paid LLM channels) as needed • Build retargeting and nurture/surround programs • Manage account-based advertising campaigns • Launch campaigns across awareness, consideration, demand generation, and opportunity acceleration motions Optimization & Performance • Monitor campaign performance daily • Adjust bids, budgets, audiences, placements, creative, and landing page experiences • Analyze performance trends and identify opportunities • Develop testing roadmaps across: • Creative • Messaging • Offers • CTAs • Audience segments • Landing pages • Channel mix Insights & Analytics • Translate campaign data into actionable recommendations • Surface weekly insights to Digital, Campaigns, and Field Marketing teams • Identify: • Audience opportunities • Content gaps • Creative opportunities • Funnel bottlenecks • Channel performance shifts • Partner with Marketing Operations on attribution and measurement Cross-Functional Partnership • Work day-to-day with your digital analyst and paid digital leadership on measurement, performance reviews, and strategic planning • Partner with: • Campaign Marketing • Product Marketing • Content Marketing • Web Team • SEO/AEO Team • Sales Development • Field Marketing • Ensure message consistency from ad to landing page to conversion AI & Modern Marketing • Make AI part of your daily operating system, with Claude and Claude Cowork as core tools alongside Gemini, ChatGPT, and platform-native AI capabilities, to accelerate: • Audience research • Creative ideation • Ad copy development • Performance analysis • Campaign optimization • Integrate AI into core workflows (research, reporting, creative iteration) so it drives measurable impact and quality, not just occasional assistance • Stay curious: experiment with emerging AI capabilities, build on what works, and share learnings with the broader marketing team Who You Are • Super curious: you ask why, dig beneath surface metrics, and constantly experiment with new channels, formats, and AI capabilities • Collaborative: you do your best work with others, from your digital analyst to leadership to cross-functional partners • Hands-on yet strategic: you're personally in the platforms every day, and you can zoom out to shape channel strategy and budget allocation • Extremely data-oriented: every decision starts with the data, and you bring structure and clarity to complex performance questions • An owner of outcomes: you measure yourself on pipeline and revenue impact, not clicks and impressions Preferred Experience • 8–10 years of deep, hands-on paid digital experience, ideally in B2B SaaS • Experience marketing to enterprise buyers • Experience targeting CFOs, CIOs, Finance, IT, or complex buying committees preferred • Strong LinkedIn expertise • Strong Google Ads expertise • Strong programmatic experience (StackAdapt, Demandbase, 6sense, RollWorks, etc.) • Hands-on experience with ABM platforms (Demandbase and/or 6sense), including building audiences from intent and account data • A strong point of view on B2B paid media strategy, developed through owning channel mix and budget decisions • Experience with Salesforce and marketing automation platforms • Comfortable working independently inside ad platforms rather than directing agencies • Genuinely AI-curious: already uses tools like Claude or ChatGPT in daily work, and eager to keep learning as AI capabilities evolve • Advanced analytical skills: comfortable deep in campaign data, attribution, and reporting, and fluent in using data to drive budget and optimization decisions

  • Hourly: $70.00 - $110.00
  • Expert
  • Est. time: 1 to 3 months, Less than 30 hrs/week

Paces is hiring a part-time marketing contractor to own the content function during the team's build-out. This role sits alongside the incoming Product Marketer and a future Marketing AI & Operations hire, and works closely with the CMO on execution. Unlike a pure production role, this person owns the content calendar — translating quarterly narrative themes into a cohesive plan — while keeping day-to-day execution running, so nothing drops during the transition. Primary objectives - Translate quarterly narrative themes into an executed content calendar and channel plan (LinkedIn, X, and beyond) - Build and engage Paces' owned audiences — grow reach and engagement among power developers and data center/hyperscaler buyers, as well as the broader climate tech community - Contribute to qualified pipeline: content and campaigns that generate inbound and sales-accepted leads, tracked through HubSpot - Maintain tactical continuity across content, paid media, and reporting while the marketing team scales Time commitment and reporting - Estimated 25 hours per week to start. Reassess after 30–60 days once output is clear. Potential for contract to hire. - Remote. - Reports to the VP of Marketing. - Expected to work independently against the quarter's narrative themes and an agreed upon content calendar, leveraging data and metrics to make informed decisions about topic and channel distribution. Key responsibilities - Content strategy and calendar ownership (majority of the role) - Develop and own the quarterly content calendar: translate narrative themes into content assets, a channel strategy, and efficient cross channel distribution. Maintain momentum on key channels including LinkedIn, email, and search. - Leverage tools and agents to efficiently craft long-form assets — research reports, thought leadership, case studies — and turn them into into social, video, and shorter formats based on channel needs. - Write and produce content against the calendar, briefing freelance design support as needed for visual assets. - Track how content performs against the quarter's themes and pipeline goals; adjust cadence and format based on what's converting, not just what's scheduled. - Manage and deliver ad hoc content requests from sales, drawing on product marketing scaffolding, sales enablement materials, and internal partners. Paid media - Manage and monitor current paid channels — LinkedIn ads and other paid media — providing performance insight and recommendations to the VP on whether to keep, adjust, or cut either channel. - Make optimization recommendations based on performance. Analytics and reporting - Compile recurring performance reports from GA4, HubSpot, and campaign platforms. - Flag trends and insights and recommend adjustments to content or campaigns based on the data. - Report content-sourced pipeline contribution (SALs, engagement) alongside standard content metrics. Tools and systems - Notion (content and enablement docs) and Claude/Cowork (content drafting and workflows). - GA4 and HubSpot for analytics and reporting. - Custom agents - we expect this role to rely on agents for support and partner with the team to build them out. What we're looking for: 5+ years of B2B marketing experience with a strong content background: writing, social, and campaign planning. Strong writer and editor who can pick up and maintain the existing brand voice quickly and enhance it through future programs. Has built and owned a content calendar before, ideally translating a broader narrative or positioning into specific programs and channel strategies. Experience running and optimizing LinkedIn ads or comparable paid social; niche or industry media buying experience is a plus. Familiarity with go to market and working with sales; comfortable maintaining existing sales enablement materials and drafting new content from existing scaffolding. Uses modern marketing tools, including Notion, Claude, GA4 and Hubspot. Analytical and data driven; defines strategy and recommendations from data rather than just pulling numbers. Self-directed. This person will work directly with the VP of Marketing on quarterly themes that incorporate company and sales goals and the narrative, and be expected to build and maintain the content calendar autonomously. Bonus: familiarity with climate, clean energy, or B2B infrastructure/SaaS.

  • Hourly: $25.00 - $100.00
  • Expert
  • Est. time: More than 6 months, Not sure

Marketing Strategist Scope of Work Overview The Marketing Strategist develops and leads growth strategies that drive measurable business results. This role combines performance marketing, AI, strategic thinking, and commercial awareness to help clients scale while supporting new business initiatives. Core Responsibilities Strategy * Develop multi-channel growth strategies aligned with business goals. * Identify opportunities across Paid Media, SEO, Email, Creative, CRO, Social, and AI. * Build quarterly roadmaps and prioritize high-impact initiatives. Performance Marketing * Understand key performance metrics including ROAS, CAC, MER, LTV, and conversion rate. * Analyze campaign performance and provide strategic recommendations. * Collaborate with channel specialists to improve results. AI & Innovation * Stay on the forefront of AI and emerging marketing technologies. * Continuously test new tools and workflows. * Apply AI to research, strategy, reporting, content planning, and operational efficiency. * Share new ideas and best practices with the team. Growth Marketing * Understand the full customer journey from acquisition through retention. * Develop testing frameworks and identify scalable growth opportunities. * Think beyond individual channels to create sustainable growth. Industry Knowledge Experience with DTC and ecommerce is required. Familiarity with industries such as beauty, healthcare, wellness, luxury, SaaS, professional services, and B2B is highly preferred. Business Development * Contribute to proposals, pitches, and growth strategies for prospective clients. * Conduct market and competitor research. * Present strategic recommendations when needed. * Identify opportunities to expand existing client relationships. Qualifications * 5+ years in growth marketing, performance marketing, or digital strategy. * Strong DTC/ecommerce experience. * Deep understanding of paid media and growth marketing. * Passion for AI and continuous learning. * Strong analytical, presentation, and communication skills. Success Looks Like * Delivers strategies that drive measurable growth. * Uses AI to improve outcomes and efficiency. * Brings proactive ideas and innovative thinking. * Builds trust with clients and internal teams. * Contributes to winning new business through strategic leadership.

  • Hourly: $20.00 - $50.00
  • Intermediate
  • Est. time: 1 to 3 months, Less than 30 hrs/week

We're looking for an experienced Google Ads specialist to take over and optimize an established account for a coworking and executive office provider with multiple locations throughout the Northeast. The account is already active, but we're looking for someone who can improve performance through strategic optimization—not simply manage campaigns. Project Scope You'll be responsible for: Auditing the existing Google Ads account Reviewing campaign structure and consolidation opportunities Search term analysis and negative keyword management Keyword expansion and optimization Improving Quality Scores and ad relevance Creating and testing new ad copy Optimizing bidding strategies Improving conversion rates and lowering CPL Managing location-based campaigns across multiple markets Making recommendations for landing page improvements when appropriate Tracking A new measurement framework has recently been implemented using GA4 and Google Tag Manager. Conversion tracking is already being upgraded, so you'll work from clean data rather than setting up analytics. Experience Required 5+ years managing Google Ads Strong lead generation experience Local service or multi-location business experience Experience reducing cost per lead while increasing qualified conversions Comfortable interpreting GA4 reporting Experience with Performance Max, Search, and remarketing campaigns Excellent written English Nice to Have CallRail experience Google Ads certifications Experience with coworking, commercial real estate, office leasing, or B2B lead generation Landing page optimization / CRO experience Deliverables Initially, we'd like you to: Audit the account Present prioritized optimization recommendations Implement approved changes Monitor performance weekly Provide a concise monthly report with insights and next steps To Apply Please include: Examples of Google Ads accounts you've significantly improved Average monthly budgets you've managed Before-and-after performance metrics (CPL, ROAS, conversion rate, etc.) Your hourly rate Your weekly availability Start your proposal with "Stark" so we know you've read the posting. This will begin as a project for one client, with the opportunity for ongoing work across additional client accounts if it's a good fit.

Posted 3 weeks ago
  • Hourly: $55.00 - $65.00
  • Expert
  • Est. time: More than 6 months, 30+ hrs/week

Marketing & Brand Strategy Consultant (Hospitality Industry) Overview Regis Staffing Group is a hospitality staffing company serving luxury hotels and resorts throughout Southern California. Over the last 10 years, our primary focus has been building exceptional operations, service delivery, and client relationships. Now we're ready to build the marketing and branding side of the company with the same level of excellence. We're looking for an experienced Marketing & Brand Strategy Consultant who can help us build the foundation for our brand—not just manage social media. This is initially a project-based engagement with the opportunity to become a long-term strategic partner. --- What We're Looking To Accomplish We are looking for someone who can help us: * Develop a long-term marketing strategy. * Build and strengthen the Regis Staffing Group brand. * Build and strengthen the CEO's personal brand (LinkedIn primarily). * Create a consistent and authentic content strategy. * Develop a professional brand voice. * Help establish thought leadership within the hospitality industry. * Develop an ongoing content calendar. * Recommend best practices for LinkedIn, Instagram, Facebook, TikTok, and YouTube. * Develop a User-Generated Content (UGC) strategy. * Recommend systems and workflows for content creation. * Create a roadmap for future marketing growth. --- Initial Project The first engagement will focus on strategy before execution. Deliverables include: * Brand audit of Regis Staffing Group * Personal brand audit (CEO) * Website and messaging review * LinkedIn profile recommendations * Social media audit * Competitive analysis * Brand positioning recommendations * Target audience definition * Content pillars * 90-day content strategy * 90-day content calendar * Marketing roadmap * Recommendations for future paid advertising * Recommendations for future content production * Recommendations for future UGC implementation --- Ideal Background We're looking for someone with experience in: * Brand Strategy * Marketing Strategy * Personal Branding * LinkedIn Growth * Executive Thought Leadership * Social Media Strategy * Content Marketing * UGC Strategy * Hospitality, luxury, B2B, staffing, or professional services (preferred) Experience working with founders or CEOs is a significant plus. --- What Success Looks Like By the end of the initial engagement, we should have: * A clear brand identity. * A clear messaging strategy. * Defined content pillars. * A repeatable content system. * A professional LinkedIn strategy. * A marketing roadmap that can scale as the company grows. --- --- About Regis Staffing Group Regis Staffing Group provides staffing solutions to luxury hotels throughout Southern California. Our company has been built on operational excellence, responsiveness, and long-term client relationships. We're now looking for the right strategic marketing partner to help us build a brand that reflects the quality of the company we've spent years creating.

  • Hourly
  • Expert
  • Est. time: 3 to 6 months, Less than 30 hrs/week

Summary Important Notice to Applicants: Please note that we are only contacting and communicating with candidates through Upwork or our dedicated company HR email address. Any applications or direct contact made outside of these channels, including emails, social media messages, direct messages to our CEO, or messages sent to our general company email, will not be considered and will be automatically declined. About the Company: We are a private U.S.-based company operating across multiple departments that support legal, staffing, and client-service operations. Our teams collaborate in dynamic, fast-paced environments focused on innovation, integrity, and client success. In this role, you’ll work closely with leadership and cross-functional teams, making a real impact in operational, legal, and client-focused projects—all from the comfort of your home. Details about our company structure and associated teams will be introduced during the interview process Role Overview: We are looking for an experienced paid media specialist to cover our Marketing Director's maternity leave from August 17 through November 7, 2026. You will join on August 3 for a 2-week training period alongside the Marketing Director before she goes on leave, then operate independently for the 12-week coverage period. Potential to become a permanent, full-time role This position has the potential to grow into a permanent, full-time marketing role within our broader enterprise — covering EOL.law and Attorney Assistant, our B2B brand serving law firms nationwide. Strong performance during the contract period will be considered for a full-time offer at the end of the 12 weeks. This is not a junior coordinator role. You will hold real approval authority over ad campaigns, creative assets, and website content — and you will be the key checkpoint between our automated weekly ad analysis and the execution team. The right person has solid hands-on Facebook Ads Manager experience and can make confident, data-driven optimization decisions with clear SOPs to guide them. What You Will Own Weekly Review our automated Monday AI-generated ad performance analysis and approve, modify, or flag optimization recommendations before our campaign manager executes changes in Facebook Ads Manager Review all incoming ad creatives against our brand guardrail document — approve or return with feedback Review case resolution posts generated in Asana (2x/week) for brand voice and accuracy before they go live on the website Review and approve landing pages independently before launch — both the design and the live page Source newsletter topics for the monthly EOL newsletter and coordinate social media calendar inputs with the design and content team Weekly 30-minute sync with Loren; 1-hour Thursday marketing meeting; async communication and Asana task tracking End of month Run the final campaign review in Facebook Ads Manager: publish and pause all campaigns set to launch, and verify geo targeting and any applicable additional targeting (e.g. job titles) before campaigns go live Requirements / Must have 2–3 years of hands-on Facebook Ads Manager experience — campaign setup, audience targeting, geo targeting, budget management, and performance analysis Demonstrated ability to read performance data and make confident, independent optimization decisions Experience reviewing and approving marketing creative assets — ad copy, imagery, and web content — against brand and compliance guidelines Comfortable running an end-of-month campaign launch review: publishing, pausing, and verifying targeting in Ads Manager before campaigns go live Strong written communication — you will be relaying approved changes and feedback clearly to an execution team member Organized and reliable — this role runs on deadlines and weekly rhythms that the team depends on Nice to have: Experience in legal, healthcare, or professional services marketing — familiarity with regulated advertising environments is a plus Familiarity with Asana or a comparable project management tool Experience working with AI-generated content analysis or automated marketing workflows Knowledge of Pennsylvania or general US attorney advertising rules (bar compliance basics) The Ideal Candidate: You have real experience running or supporting paid media campaigns. You have reviewed creative for quality and compliance, used performance data to make optimization decisions, and communicated clearly with the execution team. You are comfortable stepping into a structured role with clear SOPs, taking ownership of your approvals, and handing back a clean operation when the Marketing Director returns. You do not need to know personal injury law. You need to know paid media, care about quality, and be the kind of person who catches things before they go live.

  • Hourly
  • Intermediate
  • Est. time: More than 6 months, 30+ hrs/week

About Sandpiper Sandpiper is a fast-growing furnished rental marketplace helping property owners connect with professionals seeking flexible monthly accommodation. We are looking for an experienced Conversion Copywriter and Messaging Strategist to help build the foundation for how Sandpiper communicates with landlords and renters. This is not a traditional copywriting role. We are looking for someone who can create the copywriting playbook, messaging frameworks and buyer psychology systems that our internal marketing team will use for years to come. The Opportunity We need a senior copywriter who understands persuasion, positioning, conversion psychology and direct response marketing. Your primary responsibility will be to create a comprehensive Copywriting Bible (playbook) that becomes the foundation for all future marketing activity. Once the framework has been developed, you will move into an advisory and review capacity, helping ensure consistency and quality across campaigns. Responsibilities • Develop a complete Sandpiper Copywriting Bible and Messaging Framework. • Create audience-specific messaging for Landlords and renters • Brand voice and tone guidelines • Messaging hierarchy • Value proposition frameworks • Offer positioning • Customer pain point libraries • Customer desire frameworks • Objection handling frameworks • Storytelling guidelines • Headline frameworks • Hook libraries • Call-to-action frameworks Create channel-specific playbooks for: • Google & Meta Ads • Landing Pages • Website Pages • Email Marketing Document the copywriting methodologies and frameworks that should be used across the organisation. Review and refine existing marketing copy where required. Work closely with the CMO to ensure messaging aligns with company growth objectives. Required Experience 7+ years of professional copywriting experience. Strong portfolio demonstrating measurable business results. Experience creating high-converting: • Landing Pages • Paid Ads • Sales Pages • Email Campaigns • Lead Generation Funnels Deep understanding of buyer psychology and persuasion. Strong knowledge of copywriting frameworks (PAS, AIDA, etc) Ability to explain complex concepts through clear documentation and playbooks. Preferred Experience Experience working with SaaS, B2B, DTC, Marketplaces, Hospitality, Real Estate or Property Technology businesses. Experience building copywriting systems that can be scaled across teams. Experience collaborating with paid media and growth marketing teams. What Success Looks Like Within the first phase of the engagement, you will deliver: • A complete Copywriting Bible • Audience Messaging Frameworks • Voice and Tone Guidelines • Channel-Specific Playbooks • Objection Handling Frameworks • Hook and Headline Libraries • Copy Review Process • AI Prompting Guidelines Long-term success will be measured through: • Improved conversion rates • Increased click-through rates • Reduced customer acquisition costs • Improved consistency across marketing channels Who You Are You are not simply a copywriter. You are a strategist who understands how people make buying decisions. You know how to identify customer motivations, uncover objections, position offers and create messaging that converts. You can create systems and frameworks that allow other marketers to produce better copy long after your engagement ends. Application Requirements Please provide: Sample of your best conversion-focused work. Examples of messaging frameworks, copywriting playbooks or style guides you have created. Examples of measurable business outcomes achieved through your copy.

  • Fixed price
  • Expert
  • Est. budget: $3,000.00

We're a career coaching business with high-ticket coaching programs looking for a hands-on paid ads specialist to drive qualified prospects to book a discovery call, primarily on Meta/Instagram (Google Ads a plus). Our close rate on calls is strong, so the goal is cost-effective call bookings directly, not a tiered offer funnel. Starting as a 60-90 day trial with clear KPIs (cost per booked call, ROAS) before discussing anything longer-term. Requirements: -Proven track record with service-based businesses, not e-commerce or B2B/SaaS -Coaching or high-ticket service experience strongly preferred; career coaching is a major plus -Can track and report ROAS/cost per qualified call, not just impressions or CTR -US-based -Hands-on execution to start, not strategy-only consulting Screening Questions: -Share 2-3 case studies of service-based (not B2B) accounts, with ad spend, results, and ROAS or cost per call. -Have you worked with coaches or high-ticket service providers? Describe the results. -Your approach to driving cost-effective call bookings in the first 30 days?

  • Hourly: $25.00 - $45.00
  • Intermediate
  • Est. time: More than 6 months, 30+ hrs/week

In this role, you will lead the charge in building REDSHIFT's internal brand and lead-generation engines while acting as the master strategist and technologist. Your expertise will be crucial in developing and executing marketing strategies to drive growth and engagement. You will collaborate with cross-functional teams to ensure alignment and maximize impact. Core Responsibilities 1. Full-Suite Online & Omnichannel Marketing Paid Media Dominance: Own the strategy, launch, and optimization of PPC Marketing frameworks across major ad ecosystems. Drive high-yielding Meta and Google Promotions by managing budgets, tracking conversion pixels, and executing rigorous A/B split testing. Organic Discovery (SEO & AEO): Go beyond traditional SEO keyword mapping. Architect advanced programmatic strategies that optimize client digital infrastructure for AEO (Answer Engine Optimization), ensuring our brands dominate AI search spaces, voice search platforms, and traditional indexing engines. Social Media Marketing: Design and oversee native, high-engagement organic and paid social strategies to build communities, command attention, and drive high-intent traffic. 2. Full-Funnel Sales & Revenue Acquisition Sales Cycle Management: Turn traffic into profit by engineering systematic lead-generation pipelines for the agency and our clients. Map and optimize every checkpoint of the consumer journey, from cold awareness to closed-won deals. Revenue Growth Strategy: Align all creative marketing workflows directly with bottom-line corporate financials. Take direct responsibility for scaling monthly recurring revenue (MRR), maximizing ROAS, and reducing customer acquisition costs (CAC). Customer Loyalty & Retention: Build automated re-engagement systems, email nurturing funnels, and retention programs that drive brand affinity and turn one-time purchasers into lifetime brand advocates. 3. High-Level Strategy, Analysis & Materials Creation Policy Analysis & Compliance: Review, analyze, and keep pace with evolving privacy laws (GDPR, CCPA), ad-network policy modifications, and industry regulations to shield campaigns from disruption. High-Impact Promotional Materials: Collaborate with our creative production crew to concept, script, and build persuasive visual assets, landing pages, pitch decks, and ad components that match standard tracking configurations with aesthetic excellence. Cognitive & Behavioral Skill Requirements Complex Problem Solving: The ability to look at failing metrics, fluctuating algorithms, or structural deadlocks and engineering innovative, swift technical solutions under pressure. Deductive Reasoning: You are highly data-literate. You can analyze broad marketing performance data, isolate systemic funnels issues, and apply logical rules to resolve specific campaign performance drops. Persuasion and Negotiation: A master communicator who can confidently pitch aggressive growth initiatives to C-suite clients, handle objections effortlessly, and negotiate resource allocation or strategic scope pivots smoothly. What You Bring to the Table 5+ years of hands-on digital marketing experience, ideally within a fast-moving agency environment. Complete platform proficiency inside Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager, Google Analytics 4, and conversion automation tools (HubSpot/Klaviyo). An AI-Forward Workflow: Deep practical comfort utilizing modern AI platforms (ChatGPT, Claude, automation triggers) to accelerate your research and scale volume output without bleeding resources.

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