Project Description We are looking for an experienced SEO and Google Ads specialist, freelancer, or agency to help improve and grow our local home services website. Company provides electrical, plumbing, and related home services in California. We prefer working with providers who understand local service businesses in California, especially the Bay Area, Sacramento, or Los Angeles. However, we are open to strong candidates from other locations. The website is already built and hardcoded. We have a web developer available, and we can involve a designer or content writer if needed. We need someone who can lead the SEO and Google Ads process, not just send a generic audit. Goal is to make the website a real lead-generation channel. We currently receive around 300 leads per month from other advertising platforms. The website itself is currently neglected — we are not actively working on it, and it brings in only about 10–19 leads per month from organic traffic alone. We believe a professional can grow this significantly. Our target is approximately 100 additional leads per month through SEO and Google Ads combined. We understand this is a gradual process — we are not expecting instant results, and we realistically expect meaningful growth to take at least two months to build, with steady, measurable progress rather than an overnight spike. Single Specialist vs. Team Ideally we would like one person who can handle both SEO and Google Ads, because we expect Google Ads to be the faster, more measurable lead channel in the short term, while SEO builds results over time. Google Ads gives us clear attribution — we can see which action led to which result — whereas SEO results are harder to track immediately. That said, we are flexible: -A strong SEO specialist who can confidently deliver results without Google Ads is welcome. -An advanced Google Ads specialist who can deliver results without heavy SEO is also welcome. -A small team or agency covering both areas is fine too. Tell us honestly which model fits you best. Main Tasks -Review current website analytics -Analyze current website structure and SEO status -Prepare page titles, meta descriptions, H1/H2 recommendations -Analyze provided keywords and map them to service pages -Review local competitors and provide a practical correction list -Prepare the website for Google indexing -Review sitemap, robots.txt, crawlability, canonicals, and indexability -Recommend and help implement schema markup -Review Core Web Vitals and page speed issues -Create clear technical tasks for our web developer -Set up or optimize Google Ads campaigns -Review keywords, negative keywords, ads, locations, and landing pages -Set up or verify conversion tracking for calls, forms, and quote requests -Provide weekly updates and monthly performance summaries Expected Deliverables -Technical SEO audit with priority list -Keyword map for SEO and Google Ads -Page title/meta/H1/H2 recommendations -Competitor analysis with specific website corrections -Indexing checklist and Google Search Console recommendations -Schema markup recommendations -Google Ads setup or optimization plan -Conversion tracking checklist -Weekly progress report in simple language -Monthly report with traffic, leads, cost per lead, and next steps Competitor Research We will provide a list of local competitors in electrical, plumbing, HVAC, and home services. The selected contractor should compare our website against these competitors and identify what they are doing better in SEO, Google Ads, landing pages, service pages, local SEO, calls to action, page speed, and lead generation. Preferred Experience -We prefer someone with experience in: -Local service businesses -Home services -Electrical, plumbing, HVAC, handyman, or construction companies -California local SEO -Google Ads for lead generation -Technical SEO for custom or hardcoded websites -Google Search Console -GA4 -Schema markup -Core Web Vitals -Conversion tracking What We Are Not Looking For -Generic SEO packages -Random backlink packages -Blog posting without strategy -AI content spam -Reports with no clear action items -Google Ads management without conversion tracking -A one-time PDF audit with no implementation support -Reporting and Workflow -We expect transparent work. Please be ready to: -Track time through Upwork -Send short weekly updates -Create clear tasks for our developer -Explain technical recommendations in simple business language -Get approval before major changes Budget & Compensation Our compensation structure is: Fixed monthly retainer of $1,200–$1,500 per month, targeting approximately 100 additional leads per month. Additional performance bonuses for organic growth and lead volume beyond the target — to be discussed and agreed individually as results develop over time. Important — what this budget covers: this amount is the compensation paid directly to the freelancer or agency for their work only. It does NOT include: Advertising spend (Google Ads budget will be funded separately by us). Content creation, if needed (handled and paid separately). Web developer time (we have a developer available, paid separately as needed). We are open to discussing the exact structure, but we value clear deliverables, time tracking, and measurable progress over the lowest price. Once organic growth and lead volume become measurable, we are glad to discuss additional compensation tied to the number of extra leads generated — this is a conversation about the longer-term partnership, since we expect this process to take at least two months to show meaningful results.

We are in search of an experienced Meta advertiser and expert ad copywriter with a proven track record of increasing non-fiction book sales. The objective is to direct individuals to our dedicated landing page, moneyandmeaning.io, and place an order. We want a direct relationship with the book buyers, therefore, sales on Amazon and other sites will not be measured. The book is a non-fiction #1 national best seller on investing and wealth management, “Money & Meaning: What I've Learned from Advising the Very Wealthy.” Please describe: • Your proposed process and expected range of conversion to sales (4% - 10%?), Return on Ad Spend (ROAS) and cost per acquisition (CPA). • The time and cost to create a meta campaign and test the results. • Ongoing steps to maintain the desired CPA.

We are seeking a Senior UX Technical Writer and QA Specialist to support a large-scale DITA content migration initiative by ensuring migrated content is accurate, complete, and consistently formatted in our new CCMS. This is a 45-day project-based engagement focused on validating migrated structured content against source materials (technical documentation) while identifying formatting issues, structural inconsistencies, and content gaps. The ideal candidate has 10+ years of experience in technical writing or structured content management, with a meticulous eye for detail and experience working within content management systems. Experience with DITA, structured authoring, and regulated industries such as healthcare is highly desirable. Project Scope You will be responsible for validating migrated content and ensuring it meets established quality standards by: - Reviewing migrated DITA content against original source materials - Validating formatting, structure, completeness, and content integrity - Identifying content defects, inconsistencies, and formatting issues - Tracking findings and documenting recommended corrections - Collaborating with content strategists, SMEs, and project leads to resolve issues - Supporting quality assurance activities throughout the migration process Deliverables - QA review of assigned content sets - Detailed issue log with recommended corrections - Final validation summary documenting completed reviews and outstanding issues Engagement Details - Duration: Approximately 45 days Working Model: - Short asynchronous daily check-ins - Weekly reviews with Content Strategy leads and SMEs Tools: - Madcap IXIA - MS Word, Sharepoint - Adobe PDF Preferred Experience: - 10+ years of experience in technical writing - Experience performing large-scale content migrations or structured content QA - Strong familiarity with DITA and Structured Content Management Systems - Experience with style guides, playbooks, and content governance - Healthcare or other regulated industry experience is a plus - Exceptional attention to detail and documentation skills

Seeking a licensed professional to create an engineered site plan for a home addition in Palm Beach County, FL. Deliverables include a site plan, floor plan, elevation, electrical and plumbing. The ideal candidate will have experience with local regulations and be able to provide a detailed plan for permit submission. I have a survey and hand drawn layout of what I’d like to do.

I'm looking for someone to take ownership of the ongoing SEO and website growth strategy for my accounting and advisory firm, Heartfelt CFO & Tax Services. This is not a one-time project. I'm looking for someone who can become the long-term owner of our organic marketing engine. I'm not looking for someone who simply writes blogs or optimizes keywords. I'm looking for someone who understands how to position a business, build authority, improve search visibility, and turn a website into a consistent source of qualified appointments. Responsibilities include: Own and evolve the SEO strategy Develop an ongoing content strategy (not dependent solely on my content) Technical SEO and website optimization Keyword research and search intent strategy Internal linking and site architecture Local SEO Authority building and backlink strategy Monitor rankings, traffic, and conversions Recommend website improvements based on user behavior Work alongside my team to implement changes What I'm looking for: Someone who thinks strategically, not just tactically Strong understanding of positioning and conversion—not just rankings Experience growing service-based businesses Ability to explain strategy in plain English Proactive recommendations without waiting to be directed Someone who owns outcomes, not just tasks Our focus: Heartfelt helps business owners gain financial clarity so they know what deserves their attention next. Our website is evolving from a traditional accounting website into an advisory platform built around education, assessments, AI, and strategic guidance. If your first instinct is to talk about keywords, we're probably not the right fit. If your first instinct is to understand the customer journey, positioning, and how SEO supports business growth, I'd love to talk. Please send: Examples of websites you've grown SEO results you've achieved Your approach to ongoing SEO management Monthly pricing Why you're a good fit for this role

Reddit Growth / Posting Specialist for eCarsList We’re looking for someone with **real Reddit growth / posting experience** to help drive awareness, traffic, and engagement for **eCarsList**, an automotive marketplace. We need someone who understands how Reddit works and can: * find the right automotive, car shopping, and marketplace-related subreddits * create posts and comments that feel natural to the community * repurpose our content for Reddit * help drive traffic without spammy promotion or getting flagged ### Ideal candidate: * experience growing brands, products, or websites through Reddit * understands Reddit culture and community engagement * can write strong posts/comments in a natural tone * automotive experience is a plus To apply, send: * a quick intro * examples of Reddit work you’ve done * relevant subreddits you’d target for eCarsList * your rate **Compensation:** $5–$25 hour depending on experience. Open to performance incentives for the right person.

Mowecare LLC is a new homebased non-medical healthcare agency registered to operate in Massachusetts, USA with the key goal to recruit newly discharged patients and Seniors as clients for paid support with daily living. Typically the work is done by mowecare care-givers dispatched at client homes and or assisted living homes. Mowecare intends to explore social media tools to create and monetize content using a model senior who presents an ideal living to prevent health related mobility or Rehabilitation issues and or bills as well as to create content to monetize and earn from profiling the senior's life on our social media handles (we have Instagram, Facebook and tiktok but we also need YouTube and X). We are looking for a best fit candidate to be paid a lumpsum for achieving the above stated or to devide it into sub projects to pay an hourly rate for a maximum of 10 hours a week depending on performance. If the job delivers the outcome it will be a full time job. Initially this should be in person work at our location in waltham but once established it can be remote done.

Do you love digital marketing, copy editing, and working with knowledgeable people in a supportive work environment? You could be in the right place. We believe passion is the key to happiness, teamwork, and productivity. So be passionate about marketing, helping others, and becoming the best version of yourself. We are looking for a dedicated, initiative-taking team member to join our dynamic, growing team. The ideal candidate can step into a leadership role across a variety of project management scenarios. You'll be responsible for following up on tasks in ClickUp and making sure our team and clients stay on track with deadlines, content, timelines, and deliverables. This individual must also have the ability to manage multiple tasks in a professional and efficient manner. Bonus: Experience planning complex projects is a huge plus. Bring your ideas to the table! Team Availability: We have a weekly team meeting every Monday at 8:00 AM PST. Who We Are Looking For - 3-5 years in program or project coordination within a digital agency, SaaS, or marketing operations environment - Systems thinker who can see both the big picture and the details - Excellent communicator with crisp written updates, confidence on Zoom, and professionalism with clients - Proactive problem solver who anticipates needs and removes blockers before they become fires - Comfortable facilitating meetings and driving follow-through with cross-functional teams - Data curious and able to interpret metrics, trends, and capacity signals - Familiarity with website QA including light UX and content checks across devices and browsers - Thrives in fast-moving, design-forward, quality-obsessed teams We like to work fast and efficiently, so if deadlines are your best friend and checking items off your list makes you go "Ahhhhh," this is a great fit! Software & Skills - ClickUp (Expert Level - no training provided) - Copy.ai (Essential - used daily for blog and content writing) - Mailchimp - Google Workspace - Zoom - Slack - Phone and Client Calls - Copywriting - Copy Editing - WordPress - Elementor What We Could Use Some Help With - Managing and tracking tasks in ClickUp, keeping the team and clients on track with deadlines, reminders, and follow-ups - Writing and producing blog content and website copy using Copy.ai from SEO outlines. This is a core, recurring weekly responsibility. - Copy editing to make sure all content looks polished and publish-ready - Supporting the SEO team with content coordination and task tracking - Reviewing client websites on desktop and mobile and flagging issues or suggestions for the web development team - QA testing new websites throughout the development process - Writing clients back and responding to emails in a timely and professional manner Essentials - Attend our Monday team meeting every week at 8:00 AM PST - Live in the Continental United States and be willing to work Pacific Time hours - Follow up with clients via email and phone - Be comfortable working with Pacific Time deadlines and calendars Interested? Here's what to do next. In your note to me, please answer the following questions. In your Cover Letter, please include the following: - When entering your Full Name, include "- Sandwiches" at the end. - Describe yourself using one GIF. - Attach your cover letter to your resume and upload both at the same time. Job Type - Part-time - Contract Application Questions 1. What are your career goals, and what would make you happiest? 2. What are your favorite project management hacks? 3. What makes you a good team player? 4. How long have you been contracting? 5. What do you like best about contracting? Experience - Project Management: 4 years (Required) Work Location - Remote

SEO + AI Search Specialist (Google Rankings + ChatGPT/Perplexity Visibility) The Opportunity Search is splitting in two. Half your future visitors will find you through Google. The other half will ask ChatGPT, Perplexity, or Google's AI Overviews *"what's the best rehab that allows..."* — and get an answer with three sources cited. We need one person who can win both. We operate a portfolio of addiction treatment and behavioral health web properties, including a directory platform built on a modern stack (Next.js / Vercel / Supabase). Organic discovery is our primary growth channel, and we want to be early and aggressive on AI search visibility while competitors are still only thinking about Google. What You'll Own Traditional SEO (~60%) - Keyword strategy, on-page optimization, and content direction for YMYL health topics - Technical SEO on Next.js: rendering strategy, canonicals, Core Web Vitals, internal linking, crawlability - Structured data implementation and expansion (schema.org: MedicalClinic, FAQPage, MedicalOrganization) - Programmatic SEO for state/city directory pages — scaled templates that don't read as thin content - Migration support: an active WordPress → Next.js rebuild with URL preservation and redirect mapping - Competitive gap analysis against established treatment directories AI Search / GEO (~40%) - Get our properties **cited as sources** in ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews for treatment-related queries - Structure content for answer extraction: direct-answer formatting, question-based headings, definitive claims with data, citable statistics - Entity and brand optimization: consistent entity signals, Wikipedia/Wikidata-adjacent presence, third-party mentions AI models learn from - Implement and maintain llms.txt and monitor AI crawler access (GPTBot, ClaudeBot, PerplexityBot) — deciding what to allow and how to structure it - Track AI visibility: monitor which queries surface us in AI answers, benchmark against competitors, and build a repeatable measurement process (this field has no Search Console — you'll help invent our instrumentation) - Stay current: this discipline changes monthly, and we expect you to bring us the changes before we read about them You're a Fit If You - Have 3+ years of SEO results in competitive or YMYL niches (health, legal, finance) — with at least one win you can walk us through in detail - Have *actually done* AI search optimization — you can show a page or brand you got cited in AI answers, or a documented experiment, not just articles you've read about GEO - Are technical enough to work directly with a Next.js codebase conversation: you don't write the code, but you can spec exactly what the code should do - Understand E-E-A-T and what it takes for health content to survive core updates - Are comfortable in a scrappy, founder-led environment: no committees, fast decisions, your recommendations ship **Nice to have:** behavioral health or healthcare marketing background, familiarity with treatment-marketing compliance (LegitScript, patient-brokering laws), experience with AI content workflows, basic SQL/Supabase.

Overview We run a large ecommerce website in the restaurant equipment and supply industry. Our site is built on Shopify and currently has a large product catalog with tens of thousands of products live, with more being added. Google Search Console is showing a major indexation issue: * Approximately 57K indexed pages * Approximately 206K not indexed pages * Around 175K pages marked “Crawled, currently not indexed” * Additional exclusions include canonicalized pages, redirects, robots.txt blocks, 404s, and duplicate pages We are currently using AI to improve and rewrite product descriptions, but we need a true technical SEO expert to determine whether our issue is caused by content quality, crawl/indexation signals, sitemap structure, canonical tags, Shopify URL architecture, faceted navigation, internal linking, or some combination of all of the above. We are not looking for a general SEO content writer. We need someone who understands large ecommerce technical SEO, Google Search Console, Shopify, crawl budget, canonicalization, XML sitemaps, structured data, and indexation strategy. Main Goal We need a clear technical diagnosis and prioritized roadmap for improving Google indexation, especially for important product, category, brand, and collection pages. We do not want every URL indexed. We want the right pages indexed. Scope of Work The project should include a full technical SEO/indexation audit covering: 1. Google Search Console Review Review Page Indexing reports, especially: * Crawled, currently not indexed * Discovered, currently not indexed * Alternate page with proper canonical tag * Duplicate without user-selected canonical * Blocked by robots.txt * Page with redirect * Not found 404 * Soft 404 * Server errors * Excluded by noindex We need the URLs grouped by pattern, not just reviewed one by one. 2. URL Pattern Analysis Identify which types of URLs are being excluded and why, including: * Product pages * Collection/category pages * Brand/vendor pages * Variant URLs * Filter/faceted navigation URLs * Pagination URLs * Search result URLs * Redirected/old URLs * Low-value or thin pages * Duplicate product pages 3. XML Sitemap Audit Review our Shopify sitemap structure and determine: * Whether low-value URLs are being submitted * Whether important pages are missing * Whether redirected, noindexed, duplicate, or canonicalized URLs are included * How our sitemap strategy should be cleaned up 4. Canonical Tag Audit Review canonical behavior across: * Product pages * Collection pages * Product variants * Filtered URLs * Duplicates * Paginated pages We need to know whether our canonical tags are helping or hurting indexation. 5. Robots.txt and Crawl Control Review robots.txt and crawl directives to confirm: * Important pages are not accidentally blocked * Low-value URLs are handled properly * Googlebot is able to access the right content * AI crawlers such as GPTBot, ClaudeBot, PerplexityBot, and Google-Extended are not accidentally blocked, if applicable 6. Faceted Navigation / Filter URL Audit We need specific recommendations on how to handle filtered URLs, sort parameters, search pages, collection filters, and duplicate URL combinations. This is especially important because our site has a very large product catalog. 7. Product Page Quality and Indexability Review Review a sample of indexed and non-indexed product pages to determine whether the issue is related to: * Thin content * Duplicate manufacturer descriptions * Lack of unique value * Poor product templates * Missing specifications * Weak internal linking * Missing schema * Poor titles/meta descriptions * Low-quality AI-generated copy * Lack of helpful buying information 8. Internal Linking and Site Architecture Review whether important product/category/brand pages are discoverable through internal links and whether the site structure helps Google understand page importance. 9. Structured Data Audit Review product, breadcrumb, organization, and other relevant schema markup. We need recommendations for what structured data should be added or fixed. Deliverables Please provide: 1. Technical SEO audit report 2. Breakdown of GSC exclusion reasons by URL pattern 3. List of high-priority issues 4. Specific Shopify/dev implementation recommendations 5. Indexation strategy: what should be indexed vs noindexed/canonicalized/blocked 6. Sitemap cleanup recommendations 7. Canonical and robots.txt recommendations 8. Product page/template improvement recommendations 9. Prioritized action plan with estimated impact and difficulty 10. Optional: 30-minute walkthrough call to explain findings We do not want a generic SEO PDF. We need practical recommendations that our developer and internal team can implement. Ideal Candidate You should have experience with: * Technical SEO for large ecommerce websites * Shopify or Shopify Plus * Google Search Console * Screaming Frog, Sitebulb, JetOctopus, Botify, Ahrefs, Semrush, or similar tools * XML sitemaps * Crawl budget optimization * Canonicalization * Faceted navigation SEO * Product page SEO * Structured data/schema * Large SKU catalogs * Ecommerce internal linking strategies Experience with B2B ecommerce, industrial products, restaurant equipment, commercial equipment, or large catalog sites is a plus. What We Are Not Looking For Please do not apply if your main recommendation will be: * “Write more blogs” * “Buy backlinks” * “Submit all URLs to Google manually” * “Use AI to rewrite every product description” * “Install an SEO app and wait” * “Run monthly SEO with no technical audit” We may pursue ongoing SEO later, but this project is specifically about diagnosing and fixing technical indexation problems.