- Hourly: $20.00 - $35.00
- Intermediate
- Est. time: More than 6 months, Not sure
We run a financial intelligence platform for high-income families with elite youth athletes. We’re looking for a reliable social media manager to handle content execution for two young ambassador athletes (baseball, dance/cheer). You will: • Receive raw video footage and edit into Reels and TikToks • Write captions, add text overlays, music, and transitions • Schedule and post across TikTok and Instagram • Track basic performance metrics and report weekly • Manage 2 accounts to start, with a clear path to grow You are: • Experienced editing short-form video — Reels and TikTok specifically • Familiar with youth and family content standards • Reliable, organized, and communicate proactively • US-based preferred Hours: 2–3 hrs/week to start, with clear path to grow as we scale Rate: Open to proposals — we’re looking for a long-term partner, not a one-off hire
- Hourly: $70.00 - $90.00
- Intermediate
- Est. time: More than 6 months, Less than 30 hrs/week
Who I'm Looking For I'm looking for someone who wants to help build the online presence of my growing solo private psychotherapy practice. This is more than creating posts or managing an Instagram account. I'm looking for a collaborative partner who enjoys brainstorming ideas, asking thoughtful questions, offering honest feedback, and helping another professional communicate their work in a way that is clear, engaging, and genuine. I'm looking for someone who's comfortable teaching as well as creating. I want someone who can help me develop my own voice and online presence while gradually helping me become more independent in creating content over time. About My Practice I'm a Licensed Mental Health Counselor and sole practitioner with more than 25 years of experience providing affirming therapy for adults. I have a particular passion for working with LGBTQ+ clients, actors, performers, theater professionals, artists, and other creative individuals. I offer in-person therapy in New York City and virtual therapy for clients throughout New York, Massachusetts, and Connecticut. The Role This is a part-time, freelance position based in New York City. A core responsibility of the role will involve meeting in person to plan and film content, with editing, strategy, scheduling, and other work completed remotely. I anticipate starting with approximately 10–20 hours per month, though I'm interested in hearing how you would typically structure an engagement like this for a solo private psychotherapy practice. What You'll Bring -Experience creating engaging Instagram and TikTok content -A proven track record of increasing social media engagement -Excellent video filming and editing skills -Experience creating content for therapists, mental health practices, or other healthcare professionals -A strong understanding of professional ethics, confidentiality, and appropriate healthcare marketing -A collaborative approach and the confidence to respectfully challenge ideas when you believe there's a stronger direction -The ability to draw ideas out of me through thoughtful conversation -An interest in teaching and coaching, not just creating content If this opportunity speaks to you but you don't meet every qualification, I'd still love to hear from you. To Apply When you submit your proposal, please include: -Your résumé or a summary of your relevant experience -A portfolio or examples of your work -A few paragraphs about what drew you to this opportunity and why you think we'd work well together
- Hourly: $20.00 - $28.00
- Intermediate
- Est. time: 3 to 6 months, Less than 30 hrs/week
**Social Media Manager + Content Creator for Women’s Swimwear Brand** We’re looking for a creative, platform-savvy Social Media Manager to help grow and manage the organic social presence for SABAL Swim, a women’s swimwear brand designed specifically for small busts. This role is ideal for someone who understands Instagram and TikTok, knows how to create content that feels native to each platform, and can help us build a stronger brand community through consistent storytelling, engaging posts, and authentic content. **About SABAL Swim** SABAL Swim is a small business creating confidence-boosting swimwear for AA–B cup women. Our suits feature our patent-pending CupUp™ technology with sewn-in silicone boosters designed to give natural-looking lift without removable pads. We’re a founder-led brand with a strong product-market fit, passionate customers, and a growing community of women who have struggled to find swimwear that actually fits. **What We’re Looking For** We’re looking for someone who is equal parts social media manager and creative content thinker. You should be comfortable developing content ideas, managing a posting calendar, writing captions, identifying trends, and helping us create social content that feels elevated, authentic, and conversion-minded. Our priority platforms are Instagram and TikTok. Facebook can largely be an extension of Instagram, but Instagram and TikTok should be treated as native platforms with content tailored to each one. **Posting Cadence** We’d like to see a minimum of 3 posts per week, with 4–5 posts per week as the target. Consistency is very important to us, especially during slower seasonal months when we want to focus on building community, deepening brand storytelling, and creating a strong content library for future campaigns. **Responsibilities** * Create and manage a weekly/monthly social media content calendar * Develop platform-specific content for Instagram and TikTok * Write captions that feel on-brand, conversational, and engaging * Help brainstorm Reels, TikToks, stories, hooks, and content series * Identify relevant trends and adapt them to SABAL’s brand voice * Support community building through thoughtful content and engagement ideas * Repurpose content when appropriate while ensuring it feels native to each platform * Help tell the SABAL story through product education, founder-led content, customer testimonials, UGC, and lifestyle content * Collaborate with our team on upcoming launches, campaigns, and seasonal priorities **Ideal Candidate** * Has experience managing social media for fashion, swimwear, beauty, lifestyle, or female-founded brands * Understands both Instagram and TikTok strategy * Knows how to create content that feels natural, not overly polished or corporate * Has a strong eye for aesthetics, branding, and storytelling * Can balance community-building content with sales-driving content * Is proactive, organized, and comfortable bringing new ideas to the table * Understands how organic social supports paid media, email, and overall brand growth **Bonus Points** * Comfortable occasionally creating light lifestyle or product content yourself * Comfortable appearing on camera * Naturally understands the small-bust swimwear customer or personally relates to the “IBTC” / small bust shopping experience * Experience working with small businesses, founder-led brands, or DTC ecommerce brands * Experience sourcing, briefing, or managing UGC creators **Scope & Budget** We’re open to discussing scope based on experience, but we expect this role to fall somewhere in the budget range depending on responsibilities, content creation capabilities, and overall experience. **To Apply** Please send: * A brief overview of your social media experience * Examples of Instagram or TikTok accounts you’ve managed * Examples of content you’ve created or directed * Your monthly rate or package options * A few initial ideas for how you would approach social content for SABAL Swim We’re looking for someone who can grow with the brand and help us build a stronger organic presence heading into our next season.
- Fixed price
- Expert
- Est. budget: $750.00
WHO SHOULD APPLY This opportunity is best suited for a freelancer who is comfortable with both business infrastructure and social media publishing. Phase 1 requires experience with: • Squarespace website setup and management • Microsoft 365 email implementation and configuration • Domain management, redirects and related settings • Windows PC and iPhone email integration • Secure credential management, including 1Password • Social media account setup, validation and organization Phase 2 focuses on: • Multi-platform content publishing • Social media workflow management • Content formatting and scheduling • Basic image and video preparation • Long-term brand awareness initiatives Applicants with experience in both areas are strongly preferred. OVERVIEW Qwonky® LLC is a newly established company with a registered trademark built around a simple idea: Qwonky is a new word used to describe observations, situations, coincidences, behaviors, designs, objects and activities that seem unusual, unexpected, ironic, amusing, confusing or simply "off." Primary Brand Line: Something's off? Call it Qwonky. The long-term objective is to create awareness, recognition and adoption of the word "Qwonky" so people naturally use it when they encounter something unusual, ironic, humorous, unexpected or slightly off. This project is somewhat unusual because the goal is not to promote a person, product, service or lifestyle. The goal is to introduce and encourage adoption of a new word. QWONKY WORD ADOPTION OBJECTIVE The primary objectives are to encourage recognition, adoption and natural use of the word "Qwonky." It is NOT follower accumulation, engagement metrics or influencer-style interaction. Content will help viewers understand that Qwonky is a word used to describe observations, situations, coincidences, behaviors, objects, designs or events that seem unusual, ironic, amusing, confusing, unexpected or simply off. Whenever appropriate, content should reinforce natural usage patterns such as: That's Qwonky. Really Qwonky. A little Qwonky. Seems Qwonky. Something's off? Call it Qwonky. Success is measured by people understanding, recognizing and eventually using the word themselves. SOCIAL MEDIA STRATEGY The strategy is primarily one-way communication. Content will be published to increase awareness, recognition and adoption of the word "Qwonky." While audience growth is welcome, follower accumulation is considered a secondary benefit rather than the primary objective. Over time, an additional objective is to encourage people to submit their own Qwonky observations, photographs, videos, coincidences, situations and discoveries for possible inclusion within the brand. I have little interest in actively following large numbers of accounts, participating in ongoing discussions, responding extensively to comments, or becoming highly engaged in social media conversations unless there is a clear strategic benefit. The objective is to consistently publish content that reinforces the Qwonky brand, encourages adoption of the word, and gradually builds a community of people who recognize and share Qwonky observations. CONTENT MODEL Most content originates from personal real-world observations, photographs, screenshots, short videos and occasional AI-enhanced content. Content management infrastructure is already established and includes: Organized OneDrive content library Structured content workflow Existing social media accounts Domain registrations Secure credential management through 1Password Content is organized as: 1. Source Materials for Posts 2. Ready To Post 3. In Production 4. Posted I will provide content, concepts, captions and overall brand direction. Content creation is largely complete before it reaches the freelancer. The primary responsibility is preparation, publication, organization and platform management. Creative direction, content approval and final brand decisions remain with Qwonky LLC. PROJECT STRUCTURE Phase 1 - Infrastructure Completion & Platform Readiness Review existing accounts, domain portfolio, website status, workflows and platform readiness. Complete remaining business infrastructure items required to support long-term operation of the Qwonky brand. Current assets include multiple registered Qwonky and QwonkyQween domains, existing social media accounts, organized content libraries and secure credential management through 1Password. Phase 1 tasks will include: Reviewing and validating the existing domain portfolio and recommending an appropriate primary-domain and redirect strategy Establishing and configuring one or more branded Qwonky email accounts Integrating Qwonky email access on both Windows PC and iPhone Validating domain, account and recovery settings Confirming secure credential management through 1Password Reviewing website status and implementing a practical website solution Confirming readiness of all social media platforms Identifying and resolving practical issues that could interfere with ongoing publishing operations Delivering a fully functioning environment ready for Phase 2 Preferred technologies and platforms include: Squarespace for website development and ongoing management Microsoft 365 for branded email and business communications Printful and/or Printify for future print-on-demand merchandise fulfillment Applicants are welcome to recommend alternatives; however, preference will be given to candidates with demonstrated experience using these platforms. The objective is to complete and validate the business infrastructure so Phase 2 publishing operations can proceed efficiently and consistently. Phase 2 - Ongoing Publishing & Brand Awareness Following Phase 1, the anticipated initial engagement is approximately six months of ongoing support involving the scheduling, formatting, optimization and publication of approved content. Current publishing target: Approximately two posts per week Across the five existing social media platforms If successful, this workflow may continue indefinitely as awareness and adoption of the Qwonky brand expands through user-submitted observations, merchandise opportunities, licensing opportunities, sponsorships, affiliate relationships and other forms of monetization. PLATFORMS X Instagram Facebook TikTok YouTube FREELANCER ROLE The role is intended to operate and improve an existing publishing workflow rather than build a social media program from scratch. The freelancer will NOT be responsible for creating the brand, developing the business concept, creating the content strategy or generating content. Primary responsibilities include: Managing platform operations Formatting approved content for each platform Scheduling and publishing content Performing light image and video adjustments when necessary Maintaining posting consistency Maintaining a simple activity log Managing content movement through the publishing workflow Identifying practical opportunities to improve awareness and adoption of the word "Qwonky" Suggesting opportunities to strengthen natural usage of the word within posts and captions Recommending practical improvements to platform performance and visibility COMMUNICATION I do not come from a technical background and prefer straightforward communication without excessive technical terminology. Communication will primarily occur through Upwork messaging. OWNERSHIP All accounts, domains, passwords, content, trademarks, intellectual property and related assets remain the exclusive property of Qwonky LLC. All content created, modified, formatted, edited or published as part of this engagement shall be considered work product owned exclusively by Qwonky LLC. Access will be provided through secure methods, primarily using 1Password. IDEAL CANDIDATE Dependable Organized Security-conscious Comfortable working independently Experienced with multi-platform publishing Interested in a possible long-term relationship Interested in helping build a brand from its early stages into a long-term business Understands the difference between building a brand concept and managing a highly interactive social media personality PLEASE PROVIDE Relevant experience Platforms you support most often Examples of similar work Availability for ongoing support Your preferred workflow How you would approach supporting awareness and adoption of a new word over the next 12 months In one or two sentences, explain how you would help introduce and encourage adoption of a completely new word, such as "Qwonky" PRICING Please provide separate pricing for: Phase 1 - Infrastructure Completion & Platform Readiness Provide a fixed-price proposal broken into logical milestones. Give guidance on time to complete this important foundational work. Phase 2 - Ongoing Publishing & Brand Awareness Provide your preferred monthly pricing for managing approximately two approved posts per week across the five active social media platforms during a six-month period. Please indicate whether your monthly pricing would remain the same for six-month extensions or if you would propose a different structure for longer-term engagements. I am open to recommendations regarding milestone structure, monthly pricing or alternative compensation approaches if you believe they would better support long-term success. Thank you for your interest. Larry Takalo Qwonky® LLC
- Hourly: $40.00 - $60.00
- Intermediate
- Est. time: More than 6 months, 30+ hrs/week
Community, Social Media, Influencer & Strategic Partnerships Manager Part-Time (15–20 Hours per Week) This role is much more than social media. We’re looking for someone who knows how to build and nurture communities, develop meaningful relationships with influencers, clinicians, wellness organizations, creators, various women's groups, podcast hosts, and strategic partners, and help establish REVIRA as a trusted destination for women’s neuro-wellness before our wearable launches. Help Build the Future of Women’s Neuro-Wellness REVIRA is a women’s neuro-wellness company developing an innovative wearable neuromodulation platform that combines a wearable device with digital tools, education, expert-led content, and a supportive community. While our wearable device progresses through engineering and manufacturing, we’re actively building REVIRA’s digital ecosystem through educational content, expert conversations, online community experiences, social media, strategic partnerships, and digital resources. Our goal is to build an engaged, trusted community well before the device launches. We’re looking for a creative, proactive, highly organized person to help establish REVIRA as a recognized and trusted leader in women’s neuro-wellness by expanding our digital presence, growing an engaged community, and developing meaningful relationships that increase awareness of the company. This is a long-term, part-time opportunity (approximately 15–20 hours per week) with the potential to grow into a larger role as the company grows. Responsibilities Develop, manage, and grow REVIRA’s presence across Instagram, TikTok, Facebook, YouTube, LinkedIn, and other relevant social media platforms through engaging content, community engagement, and strategic growth initiatives. Create, edit, schedule, and publish engaging content across Instagram, TikTok, Facebook, LinkedIn, and YouTube using Canva, CapCut, or similar creative tools. Help develop content for REVIRA’s YouTube channel, including educational videos, founder interviews, expert discussions, short-form videos, behind-the-scenes content, and community-focused programming. Develop and manage a strategic social media content calendar. Help grow REVIRA’s online community and pre-launch waitlist. Develop creative strategies that increase engagement, grow our audience, and convert interested followers into active members of the REVIRA community. Identify, research, and build relationships with influencers, creators, clinicians, researchers, podcast hosts, YouTube channels, organizations, media contacts, and strategic partners. Work from an existing list of potential contacts to build meaningful relationships and develop collaborations. Expand upon that list by identifying new opportunities, creating introductions, developing partnerships, and continually growing REVIRA’s network and visibility. Pitch REVIRA for podcast appearances, YouTube interviews, guest articles, creator collaborations, expert features, product reviews, media coverage, speaking opportunities, webinars, and other opportunities that expand awareness, credibility, and community engagement. Coordinate outreach, follow-up, scheduling, and ongoing relationship management. Help identify and recruit experts and contributors for educational content, webinars, online discussions, and other community initiatives. Track outreach efforts, engagement, partnership opportunities, and key performance metrics while continually recommending new ideas to increase awareness, engagement, community growth, and waitlist sign-ups. Qualifications We’re looking for someone who thrives on introducing innovative brands to the world and has a proven ability to build awareness, grow engaged communities, develop strategic relationships, and create opportunities that generate meaningful visibility and long-term growth. Ideal experience includes: Demonstrated experience growing Instagram, TikTok, Facebook, LinkedIn, and/or YouTube communities. Social media content creation. Experience creating platform-specific content, including Reels, TikToks, YouTube Shorts, Stories, posts, and other engaging digital content. Influencer marketing. Community management and community building. Partnership development. Podcast, YouTube, or media outreach. Canva. CapCut (or similar video editing software). Excellent writing, communication, and storytelling skills. Strong organizational and project management skills. Experience with consumer wellness, healthcare, women’s health, lifestyle brands, digital communities, or membership-based communities is highly desirable but not required. The Ideal Candidate You’re creative, entrepreneurial, proactive, organized, persistent, and exceptionally resourceful. You enjoy opening doors, building relationships, creating engaging content, and finding opportunities that others might miss. You understand that every platform is different and know how to create content and engagement strategies tailored to Instagram, TikTok, Facebook, LinkedIn, and YouTube rather than simply posting the same content everywhere. You’re comfortable reaching out to people you’ve never met, developing partnerships, coordinating collaborations, and creating opportunities that help establish REVIRA as a recognized leader in women’s neuro-wellness. You’re someone who brings ideas to the table, enjoys solving problems, takes ownership of your work, and enjoys working directly with the founder to help grow a company with long-term potential. We’re looking for someone who is a self-starter, enjoys taking initiative, and thrives in an entrepreneurial environment. You should be excited by the opportunity to help introduce an innovative company to the world, contribute your own ideas, make a visible impact, and play a meaningful role in building something from the ground up. To Apply Please include: Examples of social media accounts you’ve personally managed and helped grow. Examples of content you’ve personally created (posts, Reels, Shorts, videos, campaigns, etc.). Examples of influencer outreach, partnership development, podcast or YouTube outreach, media outreach, or community-building initiatives you’ve personally led. Links to your portfolio, website, social media accounts, or other relevant work (if available). A brief note explaining why you’re interested in REVIRA and why you believe you’d be a great fit. If you’re excited by the opportunity to help introduce an innovative women’s neuro-wellness company to the world, build an engaged digital community, create meaningful partnerships, and make a lasting impact on a growing company, we’d love to hear from you.
- Fixed price
- Intermediate
- Est. budget: $500.00
We're looking for 3 to 5 US-based social media managers. All you need to do is create, schedule and post through our platform - and provide feedback. What you'll do: - Create, schedule, and post content (3x/week minimum) on LinkedIn, Instagram, and/or Facebook using our software for your existing clients - Share feedback weekly in a Slack channel with other social media managers, covering bugs, feature requests, and general experience - Connect with peers doing similar work Requirements: - Based in the US - Currently manage social for a consumer product brand - Comfortable giving direct feedback on new tools
- Fixed price
- Intermediate
- Est. budget: $1,200.00
We are launching an online education company that teaches women how to build real income in the creator economy through high-ticket sales. We are launching July 27, 2026 and need an experienced Social Media Manager to build and manage our Instagram presence, source and manage UGC creators, recruit and manage affiliates, and coordinate student testimonial videos. This is a launch-focused role with the potential to become an ongoing position after launch. We have a detailed scope of work document ready to share after an NDA is signed. Monthly Retainer: $1,000-2,500 USD What this role covers: Instagram content creation — Reels editing, graphics, carousels, captions in our brand voice Content calendar management — build, manage, and execute a daily posting schedule UGC creator sourcing and management — find, brief, and manage UGC creators for authentic video content Affiliate recruitment and management — identify, outreach, onboard, and manage affiliate partners Student testimonial coordination — collect, edit, and deliver testimonial videos for sales page and social Daily community management — comments, DMs, story replies, warm-up activity Affiliate content monitoring — flag best affiliate posts for potential repost to CHP feed Weekly performance reporting You must have experience with: Instagram Reels creation and editing — this is the primary deliverable Short-form video editing — CapCut, Adobe Premiere, or similar Caption writing in a specific brand voice — direct, sharp, not corporate UGC creator sourcing and management Influencer or affiliate outreach and relationship management Instagram community management and engagement strategy Bonus if you have: Experience in the online education or creator economy space Understanding of high-ticket sales or women-focused online business content Paid ads experience (Meta / TikTok) — not required for this role but a plus for future work Timeline: Start immediately — first content must post by July 6, 2026 Full launch execution July 27 – August 3, 2026 Ongoing role after launch for the right candidate Compensation: Open to discussing your rate. Please share your monthly retainer rate or project rate for a 60-day launch package. Include examples of Instagram accounts you have managed and content you have created. To apply please include: 2–3 Instagram accounts you have managed with examples of content you created Your rate — monthly retainer or 60-day project fee Brief description of how you would approach sourcing UGC creators for an online education brand One example of a hook you would write for a Reel about women and income freedom Top candidates will receive the full scope of work document after signing an NDA.
- Hourly
- Expert
- Est. time: 1 to 3 months, Less than 30 hrs/week
I'm looking to get involved in the world of social media. Looking for someone to help me create and promote and manage a social media platform.
- Fixed price
- Expert
- Est. budget: $3,500.00
We are looking for an experienced social media manager and on-camera content creator who can become the face of our brand across TikTok and Instagram. This brand recently launched in Target, so a major part of this role will involve creating engaging organic content around our retail launch. This includes going into Target stores, filming with the product on shelf, creating “we’re in Target” launch videos, store walkthroughs, product discovery content, and videos that encourage people to check us out in-store. We are looking for someone who is comfortable being on camera, has a natural and engaging personality, and understands how to create content that feels easy to watch, organic, and native to TikTok and Instagram. Content will include: Retail launch videos inside Target Lifestyle content featuring the product naturally Trending TikTok/Reels concepts adapted to the brand Educational and entertaining product content Organic videos designed to drive engagement Behind-the-scenes and founder/brand-style content Videos that make people want to visit Target and try the product We are looking for someone who can create 50–60 videos per month minimum, around 2 videos per day. You should be able to help with ideas, filming, basic editing, captions, hooks, and making the content feel current with social trends. The ideal person: Is confident and natural on camera Has experience creating TikTok and Instagram Reels Understands organic social content and trends Can film in-store retail content, especially at Target Can create content that feels authentic, polished, and engaging Has strong creative instincts for hooks, storytelling, and retention Can post consistently and help grow brand awareness This is a great opportunity for someone who loves beauty/wellness brands, understands TikTok/Ig culture, and wants to be the recognizable face of a growing brand during a major retail launch. Please include examples of TikToks/Reels you have created, especially any on-camera content or retail/store-style content.
- Hourly: $25.00 - $45.00
- Intermediate
- Est. time: 3 to 6 months, 30+ hrs/week
⚠️ Please read before applying: Any applicant who contacts us, our team, or our brand's social accounts/website/email outside of Upwork messaging will be automatically disqualified from this process, no exceptions. All communication stays on Upwork until we're ready to move forward. About us: We're a small wedding-industry company that mails couples a fully loaded analog camera for them to use throughout their wedding weekend, then edits the footage into a short film. We have a large library of existing footage and a steady stream of new clips from our in-house filmmaker. Content isn't the bottleneck — execution and growth strategy are. What you'll own: -Daily scheduling and posting across Pinterest, TikTok, and Instagram (we use a scheduling tool already) -Writing captions using our existing brand voice guide and caption formula -Building and maintaining a Pinterest board/pin strategy from scratch -Light community engagement (comments, DMs) in brand voice -Basic weekly reporting: follower/account growth, top-performing content, and traffic/clicks back to our site What we're looking for: -Proven track record growing Instagram, TikTok, and Pinterest accounts — please include real numbers or case studies, not just "I manage social media" -Experience optimizing for website traffic and conversions/bookings, not just follower count or likes -Comfortable working from a brand voice guide rather than freelancing your own tone -Wedding, lifestyle, or visual/creative brand experience is a strong plus -Familiarity with social scheduling tools (Buffer, Later, etc.) To apply: Send a short note on why you're a fit, plus 1–2 examples of accounts you've grown with real metrics (screenshots are fine). Company name and account access will be shared after interview.