Overview We run a large ecommerce website in the restaurant equipment and supply industry. Our site is built on Shopify and currently has a large product catalog with tens of thousands of products live, with more being added. Google Search Console is showing a major indexation issue: * Approximately 57K indexed pages * Approximately 206K not indexed pages * Around 175K pages marked “Crawled, currently not indexed” * Additional exclusions include canonicalized pages, redirects, robots.txt blocks, 404s, and duplicate pages We are currently using AI to improve and rewrite product descriptions, but we need a true technical SEO expert to determine whether our issue is caused by content quality, crawl/indexation signals, sitemap structure, canonical tags, Shopify URL architecture, faceted navigation, internal linking, or some combination of all of the above. We are not looking for a general SEO content writer. We need someone who understands large ecommerce technical SEO, Google Search Console, Shopify, crawl budget, canonicalization, XML sitemaps, structured data, and indexation strategy. Main Goal We need a clear technical diagnosis and prioritized roadmap for improving Google indexation, especially for important product, category, brand, and collection pages. We do not want every URL indexed. We want the right pages indexed. Scope of Work The project should include a full technical SEO/indexation audit covering: 1. Google Search Console Review Review Page Indexing reports, especially: * Crawled, currently not indexed * Discovered, currently not indexed * Alternate page with proper canonical tag * Duplicate without user-selected canonical * Blocked by robots.txt * Page with redirect * Not found 404 * Soft 404 * Server errors * Excluded by noindex We need the URLs grouped by pattern, not just reviewed one by one. 2. URL Pattern Analysis Identify which types of URLs are being excluded and why, including: * Product pages * Collection/category pages * Brand/vendor pages * Variant URLs * Filter/faceted navigation URLs * Pagination URLs * Search result URLs * Redirected/old URLs * Low-value or thin pages * Duplicate product pages 3. XML Sitemap Audit Review our Shopify sitemap structure and determine: * Whether low-value URLs are being submitted * Whether important pages are missing * Whether redirected, noindexed, duplicate, or canonicalized URLs are included * How our sitemap strategy should be cleaned up 4. Canonical Tag Audit Review canonical behavior across: * Product pages * Collection pages * Product variants * Filtered URLs * Duplicates * Paginated pages We need to know whether our canonical tags are helping or hurting indexation. 5. Robots.txt and Crawl Control Review robots.txt and crawl directives to confirm: * Important pages are not accidentally blocked * Low-value URLs are handled properly * Googlebot is able to access the right content * AI crawlers such as GPTBot, ClaudeBot, PerplexityBot, and Google-Extended are not accidentally blocked, if applicable 6. Faceted Navigation / Filter URL Audit We need specific recommendations on how to handle filtered URLs, sort parameters, search pages, collection filters, and duplicate URL combinations. This is especially important because our site has a very large product catalog. 7. Product Page Quality and Indexability Review Review a sample of indexed and non-indexed product pages to determine whether the issue is related to: * Thin content * Duplicate manufacturer descriptions * Lack of unique value * Poor product templates * Missing specifications * Weak internal linking * Missing schema * Poor titles/meta descriptions * Low-quality AI-generated copy * Lack of helpful buying information 8. Internal Linking and Site Architecture Review whether important product/category/brand pages are discoverable through internal links and whether the site structure helps Google understand page importance. 9. Structured Data Audit Review product, breadcrumb, organization, and other relevant schema markup. We need recommendations for what structured data should be added or fixed. Deliverables Please provide: 1. Technical SEO audit report 2. Breakdown of GSC exclusion reasons by URL pattern 3. List of high-priority issues 4. Specific Shopify/dev implementation recommendations 5. Indexation strategy: what should be indexed vs noindexed/canonicalized/blocked 6. Sitemap cleanup recommendations 7. Canonical and robots.txt recommendations 8. Product page/template improvement recommendations 9. Prioritized action plan with estimated impact and difficulty 10. Optional: 30-minute walkthrough call to explain findings We do not want a generic SEO PDF. We need practical recommendations that our developer and internal team can implement. Ideal Candidate You should have experience with: * Technical SEO for large ecommerce websites * Shopify or Shopify Plus * Google Search Console * Screaming Frog, Sitebulb, JetOctopus, Botify, Ahrefs, Semrush, or similar tools * XML sitemaps * Crawl budget optimization * Canonicalization * Faceted navigation SEO * Product page SEO * Structured data/schema * Large SKU catalogs * Ecommerce internal linking strategies Experience with B2B ecommerce, industrial products, restaurant equipment, commercial equipment, or large catalog sites is a plus. What We Are Not Looking For Please do not apply if your main recommendation will be: * “Write more blogs” * “Buy backlinks” * “Submit all URLs to Google manually” * “Use AI to rewrite every product description” * “Install an SEO app and wait” * “Run monthly SEO with no technical audit” We may pursue ongoing SEO later, but this project is specifically about diagnosing and fixing technical indexation problems.

Hi! I’m looking for a reliable, creative, and detail-oriented content assistant to help support my wellness and lifestyle brand, Stay Esy. I’m building a thoughtful brand centered around rest, caregiving, self-care, and emotionally supportive content, primarily for burnt out professionals in caring roles, with some content expansion into Black men & women in care roles as well. I need help with content creation, repurposing, across Instagram and blog content. As well as scheduling for Pinterest only. What I need help with: Creating 4–5 Instagram posts per week carousel posts and/or reels captions included Creating and scheduling 14 Pinterest pins per week some pins can be repurposed from Instagram content. Writing and/or formatting 2 blog posts per month. Light content organization and scheduling support for Pinterest. Basic Canva design work. Understanding of branding, visual consistency, and social media aesthetics. Ideal candidate: Has experience with Instagram, Pinterest, and blog content Knows how to create content that feels polished, warm, and engaging Is comfortable working from brand guidelines or templates Has strong attention to detail Can communicate clearly and work independently Understands content repurposing and scheduling workflows Has experience with Canva, Pinterest, and social media scheduling tools Nice to have: Experience with SEO or blog writing Familiarity with wellness, self-care, lifestyle, or emotional support brands Experience with Pinterest growth Experience with social media content batching Important: This role may be best for someone who is comfortable working within a defined budget and a smaller brand workflow. Some content may already be drafted, and some content may need to be created or repurposed from existing brand materials. I’m open to discussing what level of support makes sense based on your experience and rates are negotiable. To apply, please include: Your experience with Pinterest, Instagram, and blog content Examples of content you’ve created or scheduled What you would be comfortable handling within this scope Any tools you use regularly, such as Canva, Pinterest, Meta Business Suite, WordPress, or scheduling platforms.

ABOUT AZ VENDING LAB AZ Vending Lab provides modern vending machine service for workplaces throughout the Phoenix metro area. Our target customers include: - Warehouses - Manufacturing facilities - Logistics and distribution centers - Busy workplaces with employee breakrooms Our WordPress and Elementor website is already live. We need an experienced local SEO specialist to complete our initial Google and Bing setup, correct existing problems, and prove that everything works properly. This is an implementation project, not a consultation or automated report-only project. PROJECT TERMS - One-time fixed-price project - Budget range: $800 to $1,200, depending on experience and proposed approach - Completion target: 5 to 7 business days after all required access is provided - Contractor must personally perform the work - No monthly SEO contract is included - The website must remain live throughout the project Google verification, crawling, and indexing may take longer. If a delay occurs outside the contractor’s control, the contractor must explain it promptly and request a revised completion date in writing. Any extension must be approved by AZ Vending Lab. MAIN GOAL Help Google and Bing clearly understand that AZ Vending Lab provides workplace vending machine service throughout: - Phoenix - Tempe - Mesa - Chandler - Scottsdale - Glendale - Surrounding Phoenix metro areas Our priority is a correct SEO foundation, not an unrealistic promise of immediate rankings. The contractor cannot guarantee first-page rankings or immediate indexing. The contractor must provide: - Correct setup - Proper testing - Clear documentation - Working tracking - Proof of completed work SCOPE OF WORK 1. INITIAL SEO AUDIT Before making major changes: - Inspect the current SEO setup - Determine what is already completed correctly - Identify missing, broken, duplicated, or incorrect items - Check which SEO plugins and tracking tools are installed - Check whether Search Console, Analytics, and Bing are already connected - Avoid replacing work that is already correct Provide a short written audit and implementation plan before major changes begin. The audit should be practical and concise, not a long automated report. 2. GOOGLE SEARCH CONSOLE - Connect or verify Google Search Console - Confirm the correct website property is being used - Confirm ownership belongs to AZ Vending Lab - Submit and test the XML sitemap - Review crawling and indexing status - Identify blocked pages or indexing errors - Confirm important pages are indexable - Request indexing when appropriate 3. GOOGLE ANALYTICS 4 AND CONVERSION TRACKING - Connect or verify Google Analytics 4 - Confirm ownership belongs to AZ Vending Lab - Check for missing or duplicate tracking codes - Verify website visits in real-time reporting Set up and test tracking for: - Contact-form submissions - Workplace qualification-form submissions - Phone-number clicks - Email-address clicks - Important CTA button clicks Google Tag Manager may be used when appropriate, but the account and container must belong to AZ Vending Lab. 4. GOOGLE BUSINESS PROFILE Create, claim, audit, or optimize the Google Business Profile as needed. Work may include: - Correct business name - Website - Phone number - Primary and secondary business categories - Service areas - Business description - Hours - Services - Logo and appropriate photos - Duplicate-listing check AZ Vending Lab is a service-area business. Do not publicly display a residential address. Google verification may take longer than the project timeline. The contractor must complete everything under their control and document anything still awaiting Google. 5. IMPORTANT WEBSITE PAGE SEO Review and improve the most important website pages. This includes: - SEO page titles - Meta descriptions - H1, H2, and H3 headings - Page URLs - Image alt text - Internal links - Service wording - Phoenix-area location wording - Duplicate or missing SEO information The wording must sound natural and professional. Do not use keyword stuffing or robotic language. 6. LOCAL AND TECHNICAL SEO Review and correct: - Local business structured data and schema - Business name, phone number, website, and service-area consistency - Sitemap problems - Robots.txt problems - Incorrect noindex settings - Broken links - Redirect problems - Duplicate page titles - Missing meta descriptions - Mobile SEO issues - Basic page-speed issues - Security or mixed-content warnings Structured data must be tested and validated. 7. BING SETUP After the Google setup is completed: - Connect or verify Bing Webmaster Tools - Confirm ownership belongs to AZ Vending Lab - Submit the sitemap - Review Bing indexing - Create, claim, or optimize Bing Places when appropriate WEBSITE PROTECTION AND CHANGE CONTROL The website must remain live. No downtime or major changes are allowed without written approval. The contractor may not: - Redesign the website - Change branding, colors, or layouts - Rewrite entire pages - Replace or delete plugins - Change forms - Remove existing work - Modify major website functionality Any significant change must be explained and approved before it is made. A website backup must be created before changes begin. The contractor must provide a simple change log showing what was changed. ACCOUNT OWNERSHIP AND ACCESS All accounts, properties, plugins, and logins must belong to AZ Vending Lab. This includes: - Google Search Console - Google Analytics - Google Tag Manager - Google Business Profile - Bing Webmaster Tools - Bing Places - SEO plugins - Any other tools used during the project The contractor may be invited as a temporary user but may not create essential systems under a contractor-owned account. No paid plugin, software, directory, subscription, backlink package, citation package, or advertising service may be activated without written approval. ITEMS NOT INCLUDED This project does not include: - Google Ads - Paid advertising - Backlink campaigns - Purchased citation packages - Directory submission packages - Blog-writing packages - Long-term content strategy - Monthly SEO management - Guaranteed rankings - Fake reviews - Automated mass submissions - Major website redesign Future SEO work may be discussed separately after the initial setup is completed and verified. COMMUNICATION REQUIREMENTS The contractor must: - Communicate clearly through Upwork - Explain technical issues in plain English - Provide specific updates instead of saying only “SEO is in progress” - Identify completed items and remaining items - Report access or technical problems immediately - Ask before performing work outside the agreed scope Required updates: - Initial audit and work plan - Mid-project progress update - Final completion and testing report PROOF REQUIRED The project will not be accepted based only on a written statement that the work is complete. The contractor must provide screenshots or a short screen recording showing: - Search Console ownership - Sitemap submission and status - Important-page indexing status - Analytics real-time tracking - Form and click-event tracking - Google Business Profile settings - Bing Webmaster Tools setup - SEO plugin settings - Structured-data validation - Remaining warnings or Google-dependent items The contractor must also provide a final checklist showing: - Completed - Tested - Awaiting Google - Recommended for later INDEPENDENT REVIEW AND FINAL PAYMENT The completed work will be reviewed by a separate SEO specialist. The final milestone will be released after the completed work is independently reviewed and verified. The process will be: 1. The contractor completes the agreed work. 2. The contractor provides access, documentation, and proof. 3. An independent reviewer performs a short technical audit. 4. Any verified mistakes or incomplete items are returned to the contractor. 5. The contractor corrects those items within two business days at no additional charge. 6. The final milestone is released after the corrections pass verification. The independent review will be limited to the original written scope. It will not be used to add new work or requirements. The review should be completed within two business days whenever possible. PAYMENT MILESTONES The exact dollar amount for each milestone will be calculated from the final fixed project price agreed upon before the contract begins. MILESTONE 1: 20% Released after: - Access is confirmed - The initial audit is completed - The written work plan is provided and approved MILESTONE 2: 35% Released after: - The agreed SEO implementation is completed - Tracking is tested - Documentation and proof are provided - The contractor confirms that the project is ready for independent review MILESTONE 3: 45% Released after: - The completed work passes independent review - All verified corrections are completed - AZ Vending Lab confirms ownership and access to all accounts - The final checklist and change log are delivered REQUIRED EXPERIENCE Applicants should have direct experience with: - WordPress - Elementor - Local SEO - Service-area businesses - Google Search Console - Google Analytics 4 - Google Tag Manager or GA4 event tracking - Google Business Profile - XML sitemaps - Local business schema - Bing Webmaster Tools - Bing Places Begin your proposal with: PHOENIX LOCAL SEO This confirms that you read the complete posting. WHAT SUCCESS LOOKS LIKE At the end of the project: - The website remains live and stable - Google and Bing accounts belong to AZ Vending Lab - The sitemap is submitted and tested - Important pages are indexable - Analytics tracks visitors and important actions - The Google Business Profile is properly configured - Local services and service areas are clearly explained - Technical SEO problems within the agreed scope are corrected - No unauthorized recurring fees exist - Documentation and proof are delivered - The completed work passes independent verification

Contract SEO/GEO Specialist Home Care SEO, Local Search, and AI Search Visibility * 5+ years of SEO experience, ideally with local or multi-location businesses * Strong expertise in organic SEO, local SEO, Google Business Profiles, and structured data * Hands-on experience with tools like Google Search Console, Ahrefs/SEMrush, BrightLocal, and WordPress * Familiarity with AI tools (ChatGPT, Claude, etc.) for content, workflows, and analysis * Proven ability to build SOPs, scalable workflows, and manage execution across teams or VAs * Strong communication skills and ability to translate complex SEO concepts into clear guidance * Experience in healthcare, home care, or other regulated industries is a plus We are looking for a contract SEO/GEO Specialist to help us build, improve, and manage our next-generation search program for more than 100 home care agency clients across the United States. This is not a traditional SEO role where someone simply reviews keywords, writes recommendations, and waits for someone else to execute. This is a hands-on builder role for someone who understands organic SEO, local SEO, Google Business Profiles, structured content, AI search visibility, and scalable workflows—and who is willing to actively do the work, test ideas, implement changes, and refine systems in real time. The right person will help us develop the systems, tools, prompts, SOPs, dashboards, and quality-control process that allow our team and virtual assistants to execute SEO/GEO work consistently across a large client base. You will not just design these systems—you will actively build, test, and improve them alongside the team. Our focus is home care marketing. That means our clients operate in a sensitive, trust-based, healthcare-adjacent industry where accuracy, local relevance, credibility, and compliance matter. We need someone who can help us improve visibility in Google, Google Maps, AI Overviews, ChatGPT, Perplexity, Claude, and other AI-answer environments while keeping the content useful, local, accurate, and brand appropriate. About the Role The SEO/GEO Specialist will own the development and ongoing improvement of our SEO and GEO program. This role begins as a contract position. The initial priority is to help us build a repeatable operating system for SEO/GEO work across home care agency clients. Over time, this may grow into a larger leadership role for the right person. You will work closely with our internal team, content team, website team, account managers, and virtual assistants. While you will guide strategy and build workflows, you are also expected to actively execute key parts of the work yourself—especially in the early stages—to ensure quality, validate processes, and set the standard for how work should be done. What You Will Own You will help us build and manage search performance across three key tracks: 1. Organic SEO This includes traditional search visibility for service pages, location pages, blog posts, guides, FAQs, and website content. You will help identify what each client needs to improve rankings, visibility, traffic quality, and lead generation. This may include technical SEO audits, content gaps, internal linking, page structure, metadata, schema, Search Console analysis, competitor research, and on-page improvements—and you will be expected to directly implement or test many of these improvements, not just recommend them. ### 2. Local SEO and Google Business Profile Visibility This includes Google Business Profile optimization, local rankings, citations, NAP consistency, review strategy, location page quality, local service-area content, and map visibility. You will help us improve how home care agencies appear in their local markets, especially for important searches like “home care near me,” “senior care,” “dementia care,” “24-hour home care,” “personal care,” “respite care,” and related service/location searches. This includes actively optimizing listings, testing changes, and refining approaches based on results. ### 3. GEO / AI Search Visibility This includes Generative Engine Optimization, Answer Engine Optimization, and AI-search readiness. You will help us improve whether our clients are visible, cited, summarized, or recommended in AI-powered search experiences. This includes improving content structure, topical authority, service clarity, local trust signals, schema, FAQs, author credibility, location relevance, and the way content answers real consumer and referral-partner questions. The goal is to help our clients become clearer, more credible, and more useful to both human visitors and AI-powered search systems—and to actively test and refine what works in these emerging environments. ## Primary Responsibilities Build and improve our SEO/GEO program for home care agency clients. Create a repeatable SEO/GEO workflow that can be executed across more than 100 clients. Develop SOPs, checklists, templates, prompts, and quality-control steps for the team and VAs. Identify the right AI content and SEO workflow stack for our company. Help build an AI-assisted content development process that improves quality, accuracy, local relevance, and search visibility without creating generic AI content. Create workflows for keyword research, competitor research, content gap analysis, service-page optimization, location-page optimization, FAQ development, schema recommendations, blog strategy, and AI-search readiness. Actively execute and test SEO/GEO tasks to validate workflows before scaling them to the team. Use tools such as Google Search Console, Google Business Profile, BrightLocal or similar local SEO tools, Ahrefs or similar SEO platforms, WordPress, Yoast, Google Analytics, and reporting dashboards. Audit client websites for SEO, local SEO, GEO, structured data, internal linking, content quality, and conversion opportunities. Help define what should be measured for traditional SEO, local SEO, and AI search visibility. Recommend practical reporting that is easy for clients and account managers to understand. Train and direct virtual assistants so they can complete repeatable SEO/GEO tasks accurately. Review and approve work before it is published or delivered. Collaborate with writers, designers, developers, account managers, and leadership. Stay current as Google, AI Overviews, ChatGPT, Claude, Perplexity, and other AI-search platforms evolve. Help ASN develop a stronger point of view on what actually matters in GEO for home care agencies. ## What We Need You to Build First Because this is a new role, the first phase of the contract will focus on building the foundation. Initial priorities may include: A complete SEO/GEO audit process for home care agency clients. A repeatable monthly SEO/GEO task list. A VA execution system with clear instructions, examples, and QA checkpoints. A recommended AI content development workflow. Prompt templates and review standards for AI-assisted content. A process for optimizing existing service pages, location pages, blog posts, and FAQs. A process for Google Business Profile and local visibility improvements. A structured data/schema recommendation process. A competitor research and content gap process. A basic AI search visibility measurement approach. A client reporting framework that connects rankings, visibility, traffic, calls, forms, and inquiries. ## What We Are Looking For We are looking for someone with strong modern SEO experience and a builder’s mindset. The right person understands that SEO is changing, but also understands that fundamentals still matter. You should be comfortable with traditional SEO, local SEO, Google Business Profiles, content strategy, structured data, and emerging GEO/AEO strategies. You do not need to be a software engineer. However, you should be comfortable using AI tools, building repeatable workflows, reading documentation, testing tools, improving prompts, and figuring out how to turn messy work into a clean process. Most importantly, you must be someone who takes ownership of execution—not just strategy. You should be comfortable rolling up your sleeves, doing the work, testing ideas, and refining systems based on real results. ## Ideal Experience 5+ years of SEO experience, preferably with local businesses, healthcare, home care, senior care, legal, franchise, multi-location, or service-based companies. Strong understanding of organic SEO, local SEO, Google Business Profile optimization, citations, reviews, and location-based search. Experience with Google Search Console, Google Analytics, Google Business Profile, WordPress, Yoast, BrightLocal or similar tools, and Ahrefs, SEMrush, or similar SEO platforms. Understanding of structured data, Schema.org, JSON-LD, FAQ schema, LocalBusiness schema, Service schema, and content structure. Experience using AI tools such as ChatGPT, Claude, Perplexity, Gemini, or other AI platforms for research, workflow development, content support, analysis, or automation. Ability to build SOPs, checklists, templates, prompts, and repeatable systems. Strong editorial judgment. You should know when AI-generated content is weak, generic, inaccurate, over-optimized, or not useful. Strong communication skills. You should be able to explain complex SEO and AI-search concepts in plain English. Ability to work with and direct virtual assistants. Comfort working in a fast-changing environment where the process is still being developed. ## Great to Have Experience in home care, senior care, healthcare marketing, legal marketing, franchise marketing, or another regulated/service-based industry. Experience managing SEO for many clients at once. Experience building AI-assisted content workflows. Experience with tools such as Make, Zapier, n8n, Airtable, Notion, Wrike, ClickUp, or similar workflow platforms. Basic technical comfort with APIs, spreadsheets, light scripts, or automation. Experience creating dashboards or SEO reporting systems. Experience with review management and reputation marketing. ## What Success Looks Like Success in this role means ASN has a clear, repeatable SEO/GEO system that can be used across our client base. The right person will help us move from “doing SEO tasks” to running a real SEO/GEO operating system. Success includes: Clear SEO/GEO standards for every client. Documented workflows our team and VAs can follow. Better optimization of existing website content. Improved local search and Google Business Profile execution. Stronger AI-search readiness across client websites. Better reporting for account managers and clients. A content development process that uses AI wisely without sacrificing quality. A scalable system that supports more than 100 clients without becoming chaotic. ## Contract Structure This role will begin as a contract position. We are open to structuring the engagement in one of the following ways: A monthly retainer for ongoing SEO/GEO leadership and workflow development. A project-based engagement to build the SEO/GEO operating system. A part-time fractional role with a defined weekly hour commitment. A contract-to-hire path if the relationship is a strong fit. The first phase will likely focus on assessment, workflow design, tool recommendations, SOP creation, and implementation planning. ## Why This Role Is Different This is not a maintenance SEO job. This is a chance to help build the SEO/GEO program for a national home care marketing company serving more than 100 agencies. You will help define how home care agencies should show up in Google, local search, AI Overviews, ChatGPT, Claude, Perplexity, and other AI-powered search experiences. You will also help us build the system that makes that work scalable—and you will actively participate in executing and refining that system. We are looking for someone who can think strategically, build practically, use AI intelligently, lead execution through a team, and personally contribute to the work that drives results. If you are excited by the future of search and want to build—and actively shape—the operating system for modern home care SEO/GEO, this may be a great fit.

We are looking for an experienced website designer/developer to build a professional, modern website for our automotive repair shop. About Us Mobicare Automotive Repair is an independently owned automotive repair shop located in Hubert, North Carolina. We specialize in diagnostics, electrical troubleshooting, general automotive repair, maintenance services, A/C repair, brakes, suspension, engine diagnostics, and state inspections. We are focused on building a strong local brand and becoming the go-to repair facility in our area. Customer experience, transparency, and professionalism are important to us. Our current website and branding can be used as a reference point, but we are open to improvements and recommendations. Project Goals The primary goals of this website are: - Generate phone calls - Generate online appointment requests - Improve local SEO rankings - Increase Google Business Profile visibility - Build trust with potential customers - Showcase reviews, services, and expertise - Provide a modern user experience on mobile and desktop Scope of Work We are looking for someone who can handle: Website Design - Modern automotive-industry design - Mobile-first responsive design - Fast loading speeds - Professional user experience - Consistent branding throughout the site Website Development - Build and launch the website - Set up all required pages - Configure forms and lead capture - Implement tracking and analytics - Basic on-page SEO setup Pages We Expect - Home - About Us - Services - Diagnostics - Brake Repair - A/C Repair - Oil Changes - State Inspections - Check Engine Light Diagnostics - Suspension & Steering - Contact Us - Financing Options - Reviews/Testimonials - Service Areas We welcome recommendations for additional pages. SEO Requirements - Local SEO best practices - Proper heading structure - Schema markup - Service area pages - Meta titles and descriptions - Image optimization - Google indexing setup - Google Search Console setup - Google Analytics setup Conversion Optimization - Click-to-call buttons - Online appointment request forms - Strong calls-to-action - Mobile-friendly design - Lead tracking recommendations Integrations Please specify your experience with: - AutoOps - Tekmetric - Google Analytics - Google Search Console - Google Business Profile optimization - Call tracking - Review integration What We Need From You Please include: 1. Portfolio of websites you personally designed and built. 2. Automotive industry websites you have completed. 3. Your recommended platform (WordPress, Webflow, etc.) and why. 4. Estimated timeline. 5. Estimated total cost. 6. Ongoing maintenance options, if available. 7. SEO experience and results you have achieved. 8. Whether you can assist with content writing and image sourcing. Important - We own all website assets upon completion. - We own the domain, hosting account, website files, Google Analytics, Google Search Console, and all associated accounts. - We do not want proprietary systems that lock us into a single provider. - Website must be easy for us to update in the future. - Clear communication is important. - Preference will be given to applicants with automotive industry experience. Timeline Completing the project by the end of this month would be a significant advantage. If you believe this timeline is achievable, please include your estimated completion date in your proposal. We understand quality work takes time, but applicants who can deliver a high-quality website within this timeframe will receive priority consideration. This may become a long-term relationship for future website updates, SEO work, landing pages, and marketing projects. Please begin your proposal with the words "Automotive Website" and include your estimated completion date so we know you read the entire job posting.

I am an independent Engineering Researcher and Consultant and need help improving my business website and personal LinkedIn profile. The work includes reviewing and updating content, enhancing the overall presentation, and making the profiles more effective for attracting clients and opportunities. I’m looking for someone who can provide clear recommendations and practical improvements to strengthen my online presence.

Company Description sojo is the vacation rental industry's first amenity automation platform — and a B2B SaaS company operating at a unique intersection of tech, product, and logistics. We connect to property managers' reservation calendars to automate guest amenity delivery — think welcome bundles, toiletry kits, custom-branded coffee packaging, and snack bags waiting for guests when they walk through the door. We handle everything from packaging design to making sure the right products are packed and shipped on time for every reservation. Role Description We're a small but mighty marketing team looking for a B2B copywriter who knows how to write for the sales funnel — and can make it sound human. Someone who can jump into an existing brand and write copy that actually moves deals forward, without sounding like every other corporate B2B company. This role is a great fit for someone with solid B2B or SaaS copywriting experience who can pick up our voice quickly and deliver clean, effective copy with minimal hand-holding. Vacation rental or hospitality experience is a big plus. Here's what you'll be working on: - BDR Sequences & Talk Tracks. Outreach copy that opens doors and starts real conversations. - Sales Decks & One Pagers. Help our team tell the sojo story clearly and persuasively to prospective clients. - Case Studies. Interview-based customer stories that bring our results to life and give our sales team something real to share. This will be your first project if selected. - Email Marketing. Prospect nurture sequences and campaign sends targeted at property managers and their teams. - SEO & Website Copy. Website and blog content optimized for search. What We're Looking For - 2+ years of B2B copywriting experience with a focus on sales enablement and demand generation. - Proven experience writing BDR sequences, case studies, and sales copy that converts. - Comfortable writing for multiple audiences and personas. - B2B SaaS experience is a big plus. - Responsive, reliable, and able to turn around revisions quickly. - Vacation rental or hospitality industry experience is a big plus. - Familiarity with Notion, Slack, and Figma a plus. To Apply Include a link to your portfolio or writing samples with examples of sales, case study, or BDR copy, a note on your relevant experience and typical turnaround time, and your hourly rate and weekly availability.

Long-term partnership. Individual operator or tight team. Bootstrapped venture. Propose your engagement. Project Overview BuildQuest is a SaaS marketplace helping homeowners plan $100K–$2M construction projects — major remodels, additions, custom builds. We solve a chronic problem that has plagued residential construction for decades, and we solve it from both sides of the marketplace. Order matters: BuildQuest was built to serve homeowners first. Pros come second. That orientation defines our positioning, pricing, and every decision. What we are BuildQuest is a real SaaS platform in active development — not a slide deck and not a solo founder side project. There’s a serious engineering team, a UI/UX and product lead, and an advisory board with deep tech backgrounds. The product is in good hands. What’s been founder-built and now needs a marketing partner is the public-facing marketing layer — brand voice, story, creative, distribution, infrastructure. That’s the work this hire takes over. Companion Document We’ve also attached the BuildQuest Marketing Manifesto to this posting — eight specific beliefs that shape what we’re hiring for. Please review it before responding. Candidates who reference it directly in their proposal will be evaluated more favorably. The two-sided problem Homeowner side (B2C — primary audience, paying customer). Planning a major project today means fragmenting effort across Pinterest, contractor calls, cost calculators, and trial-and-error research — to figure out what to build, articulate a personal style, land on a realistic budget, and find qualified pros. Months or years. Many projects die in the planning phase. Pro side (B2B — served through serving homeowners). Design and construction pros burn hundreds of hours on unrealistic prospects, then get charged by referral services to chase the same kind of leads. They’re tired of being courted as the customer. How BuildQuest flips the script. Most marketplaces in this category court pros as the customer and treat homeowners as the lead being sold. We do the opposite. Homeowners are the paying customer. Pros earn access by being good at their work — and what they get is fundamentally different from a referral platform: clients with clear scope, defined style, realistic budgets, ready to engage. That’s the B2B strategy: serve pros by serving the homeowner well. Why Now • AI is rewriting consumer discovery. Google search volume is plateauing for the first time. Homeowners increasingly ask ChatGPT, Perplexity, and Claude. The search-and-aggregator model that built Houzz and Angi is structurally shifting. • The referral-platform model is collapsing under pro fatigue and broken unit economics. • Consumer expectations for premium service in residential construction are at an all-time high — with almost nothing in the current landscape meeting them. Someone builds the homeowner-first incumbent in this space within the next 24 months. We intend it to be us. The marketing partner who joins now helps decide what that brand becomes. Why this engagement is different Long-term partnership, preserves your independence. Joining for the long haul — not executing a campaign and disappearing, and not a soft pitch to W-2. The best independents are independent for real reasons; we respect that. Brand DNA, not brand amplification. The narrative, voice, message architecture, and launch playbook are still being shaped. You help architect them. That window closes at launch. A storytelling and visual craft role at its core. The marketing partner owns the brand’s words and the visual output of marketing — mockups, ad creative, collateral, video concepts, social. Clint runs UI/UX and product design; the marketing partner runs marketing design. Two crafts, side by side. Founder-led content is the engine. Bill’s podcast (59 episodes and growing), book, and 30+ years of expertise are the engine. The partner builds the systems around it that scale the founder’s authority — amplification, distribution, repurposing. Founder-engaged collaboration. Bill is present at the weekly working session, looped in on meaningful decisions, and reviewing what goes out before it ships. The partner brings finished thinking and finished work; Bill reacts, we refine, we ship. Decisions happen in days, not months. Core focus areas Creative voice, copy & visual execution (primary) • Develop the brand voice and message architecture for both audiences (homeowner-first B2C, pro-serving B2B) • Write the core marketing collateral — landing pages, email sequences, ad copy, sales pages, social posts, video scripts, podcast descriptions • Produce designed mockups and finished-feeling marketing collateral — show up to working sessions with visualized concepts, not just briefs • Identify hook points — the moments where a homeowner (or pro) commits — and architect messaging and creative around them • Build the educational content strategy that translates 30+ years of construction expertise into content that genuinely teaches and converts • Develop launch narratives across pre-launch, beta, soft launch, public phases Launch & lifecycle systems (primary) • Design and execute waitlist and beta tester recruitment • Recruit design and construction pros to the platform’s free tier • Architect the full lifecycle — acquisition, activation, retention, expansion, referral, win-back • Run early acquisition tests with discipline on owned vs. rented attention Distribution & owned channels • Build distribution systems that turn content into actual attention • Prioritize owned media (email, podcast, community) over rented (paid) • Establish partnership and co-marketing strategy with adjacent brands Polish & revamp the marketing layer • Elevate the current marketing websites (founder-built; in need of partner-driven polish or revamp) • Audit and elevate current social presence and email list • Keep / optimize / rebuild decisions; lead execution Marketing infrastructure • Propose and implement CRM, automation, analytics, reporting • Email automation workflows • AI-augmented content workflows turning 59+ podcast episodes into multi-channel reach Content strategy, SEO & AI-era discovery • Modern SEO: semantic search, topic clusters, E-E-A-T • AI-era discovery: GEO/AEO, structured content for LLM citation, presence inside AI-generated answers • Repurposing systems for long-form expertise • Local SEO for the pro side Required capabilities Creative voice and copy. This role lives or dies on storytelling. You take 30+ years of construction expertise and turn it into stories homeowners feel and pros trust. You write hooks that convert. You design educational content that earns trust by genuinely teaching. You think in hook points and architect messaging around them. You write in long-form and short-form, B2C and B2B. Visual design fluency. You bring concepts to life visually — mockups, layouts, ad creative, social posts, video concepts, marketing collateral that’s already designed when it hits the table. Fluent in modern design tools (Figma, Canva, AI design and video tools). You produce finished-feeling work without waiting on a designer. Sector experience. U.S. home improvement, real estate, or residential design/construction — or proven ability to go deep on a complex category fast, with portfolio evidence. 0→1 launch experience. You’ve shaped brand positioning from scratch and taken products through pre-launch → beta → soft → public launch. Portfolio work to show. AI-era discovery (GEO/AEO). You build for presence inside AI-generated answers, not just search results pages. The most consequential shift in marketing discovery since Google itself The mission for a 2026 launch. Distribution-first thinking. Content abundance is no longer the constraint; distribution is. You measure success on reach and engagement, not output volume. Lifecycle marketing. You think in the full arc — acquisition, activation, retention, expansion, referral, win-back — not just the funnel top. Modern, AI-augmented marketing practice. You’ve built technology-augmented workflows that deliver meaningful productivity gains. Show us how a single operator or tight team uses today’s tools to deliver what used to take ten people — and how that leverage serves both sides of a two-sided marketplace. Analytics, stack architecture, systems thinking. Expert-level analytics, A/B testing, attribution, dashboard design. Can propose and implement a marketing stack appropriate to an early-stage two-sided SaaS. Reusable workflows. Strongly preferred • Two-sided marketplace experience — chicken-and-egg dynamics, geographic clustering, network effects • Vertical SaaS marketing — deep industry credibility, partnerships, community over feature comparisons • Founder-led content systems — you’ve built repurposing and distribution around a founder’s voice without losing the voice Helpful, not required • Performance marketing (Meta Ads, Google Ads, LinkedIn) • Podcast and long-form content optimization • Conversion rate optimization • Prior fractional or agency experience with early-stage clients What you’d be working with • Podcast: 59 episodes (and growing) of long-form expert content with established production workflows • Quinn AI Guide: designed character with voice synthesis and locked tagline, integrated into the platform • Companion brand: book + podcast feeding the platform’s AI knowledge base • Brand Standards v2: visual identity foundation in place • Two marketing websites — founder-built; in need of partner-driven polish or revamp • Live interactive tools on the platform site (proof of the platform philosophy) • Social presence across multiple channels — also founder-built, also needs elevation • Small email list ready to grow and segment How the founder works High standards, intense attention to detail. Every element of design, development, and brand reflects 30+ years of working on projects where one missed detail costs months and tens of thousands. Founder-engaged collaboration. Bill is present at the weekly working session, looped in on meaningful decisions, and reviewing what goes out before it ships. The partner brings finished thinking and finished work; Bill reacts, we refine, we ship. Decisions happen in days, not months. Deep respect for marketing’s value. Bill is not the founder who treats marketing as “spend” or expects magic. He’s looking for a partner whose expertise he respects, whose work he’ll back, and whose voice carries weight in decisions. Dual-vantage perspective. Bill operates from rare understanding of both homeowner and pro perspectives. Expect this to enrich every conversation about positioning, message, and audience. Engagement Structure We are intentionally not specifying fixed hours, retainer amounts, fee structures, or budget. We want you to propose what fits this engagement. Tell us: • Solo operator or tight team • Time commitment you’d propose for this scope • Engagement model (retainer, project-based, hybrid) • Marketing stack you’d recommend and approximate run-rate cost • How you’d structure the first 90 days • Your view on staying beyond launch as a long-term partner We evaluate on quality of thinking, fit with our reality, and the strength of the work itself — not just on price. Application Requirements Please submit your proposal through Upwork with the following: 1. Respond to the Manifesto Review the BuildQuest Marketing Manifesto (attached to this posting). In your cover letter, name 1–2 principles that most resonate with you and 1 you’d push back on or refine. This isn’t a trick — we want genuine engagement with how we think. 2. Cover Letter (300 words max) • Your reaction to the Manifesto • Your sector experience — home improvement, real estate, residential design/construction, or how you’ve gone deep on complex categories before • How you operate as a modern, AI-augmented marketer — and how that leverage serves both sides of a two-sided marketplace • Your view on long-term partner vs. project-only work 3. Writing Sample One piece of writing you’re proud of — a landing page, email sequence, long-form post, ad campaign, or brand narrative. The piece that best represents your voice and your craft. Attach it directly, or describe it in your proposal with a clear summary. 4. Visual Sample One piece of marketing design work you’ve produced — ad creative, social, landing page mockup, video frame, or marketing collateral. Attach it directly, or describe it clearly. We want to see your voice and your visual craft. 5. Portfolio (2–3 examples) • A 0→1 brand or launch you’ve shaped from scratch • A modern marketing workflow or system you’ve built — using technology including AI tools as force multipliers • A messaging architecture or positioning framework you’ve developed • Bonus: home improvement, real estate, marketplace, ConTech/PropTech, or founder-led content systems 6. Stack & Approach • The marketing stack you’d propose for an early-stage two-sided SaaS (homeowner-first) • Your view on AI-era discovery (GEO/AEO) and how you’d execute on it • Your default tools and why — especially CRM, automation, content, analytics • Approximate monthly run-rate cost of the stack you’d propose 7. Engagement Proposal • Solo or tight team • Time commitment • Model (retainer, project, hybrid) • Indicative fee structure • 90-day approach at a high level • Long-term partnership perspective 8. Three References • Preferably from B2B/B2C SaaS engagements • At least one able to speak to modern, AI-augmented capabilities Optional but valued • Short Loom video (2–3 minutes) introducing yourself • Example of a workflow or automation you’ve shipped Interview Process • Initial call with the founder (30 min) — fit, background, sector experience, Manifesto reaction • Take-home exercise (finalists only) — brand audit, positioning hypothesis, 90-day approach, stack recommendation, AI-era discovery move, and a 200-word creative sample • Working session with founder + designer (90 min) — present the exercise, discuss thinking, share visual samples • Reference checks • Final negotiation on engagement terms and offer About the Founder 30+ years in residential design and construction. Author of a published book on the homeowner experience. Host of a long-running industry podcast (59 episodes and growing). Advisory board includes past clients from Apple and senior tech leadership roles. Has built the AI guide and content workflows powering the platform — which is part of why he thinks differently about what a small team can do with modern tools. Mission: Serve homeowners first. Solve a chronic, decades-old problem at the front of the residential construction value chain. Deliver pros a fundamentally different kind of client — by serving the homeowner well.

We are looking for an experienced freelance HubSpot Email Designer & Copywriter to support our global B2B marketing team. The ideal candidate has extensive experience creating professional email campaigns within HubSpot and can transform raw content, product information, and campaign briefs into polished, engaging, conversion-focused email communications. Our company serves technical and industrial markets worldwide, and we're looking for someone who can act as an extension of our marketing team by combining strong visual design skills with effective B2B marketing copywriting. PAC is a leading global manufacturer of advanced analytical instruments for laboratories and online process applications in the hydrocarbon, petrochemical, aviation, packaging, pharmaceutical, renewable fuel, and medical device industries since 1931. This is a project based freelance opportunity with the potential for additional email creation work in the long run. Responsibilities Create and build professional marketing emails directly within HubSpot Transform raw copy, product information, presentations, technical documents, and campaign briefs into compelling email copy Design email layouts that align with our established global brand guidelines Develop a variety of email campaign types, including: Product launch announcements Customer newsletters Event invitations/follow up Webinar promotions Educational campaigns Channel partner communications Customer lifecycle and nurture campaigns Ensure all emails are optimized for desktop and mobile viewing Apply email marketing best practices to improve engagement and conversion Collaborate with our marketing team to refine messaging, structure, and design Maintain brand consistency across all email communications Requirements Demonstrated experience designing and building emails in HubSpot Strong portfolio showcasing B2B email campaigns that you both designed and wrote Proven ability to take raw information and convert it into polished marketing copy Experience working within established brand guidelines and corporate visual systems Strong understanding of email marketing strategy, UX/UI, and conversion best practices Excellent visual design skills, including layout, typography, hierarchy, and spacing Strong copywriting and editing skills in English Ability to work independently and manage deadlines effectively Preferred Qualifications Experience in industrial, manufacturing, scientific, engineering, or technology industries Experience supporting global B2B marketing teams Knowledge of email deliverability and performance optimization Experience with HubSpot automation workflows and lead nurturing campaigns Familiarity with technical or product marketing communications What We'll Typically Provide We will typically provide some combination of: Raw copy or draft messaging Product information and specifications Existing presentations or sales materials Campaign objectives and target audience Brand guidelines and visual assets Examples of previous campaigns Your role will be to transform these inputs into a polished, professional email that is ready to deploy in HubSpot. To Apply Please include: Examples of HubSpot emails you have personally designed, written, and built A brief description of your experience supporting B2B brands Your hourly rate or project-based pricing Your typical turnaround time for: A standard promotional email A newsletter A more complex campaign email series (3-6 emails) Your availability to get started Project Details Type: project based freelance engagement - starting with a set number of emails with potential for more Hours: Approximately 5–20 hours per month initially Platform: HubSpot Marketing Hub Industry: B2B industrial/scientific technology Start Date: Immediate We are looking for a freelancer who can independently transform ideas, content, and campaign objectives into professional, on-brand email campaigns that drive engagement and results.

We are seeking a US-based SEO operator with strong experience in B2B industrial/manufacturing SEO to work directly on our WordPress website, crownpaperconverting.com, and help drive measurable growth in qualified inbound leads. This is an ongoing role for someone who is both strategic and highly hands-on. We are not looking for a consultant who only provides audits, recommendations, or high-level roadmaps. We want someone who can identify opportunities and then personally execute the work. Our goal is to increase qualified RFQs, quote requests, and sample requests from technical buyers, engineers, and procurement teams. We need someone who understands how SEO works in a niche manufacturing environment and can make meaningful progress through consistent execution. What this role will involve Audit and improve existing page SEO Update titles, meta descriptions, headers, internal links, and on-page copy Build and publish new pages in WordPress for products, capabilities, applications, industries, and SEO opportunities Conduct keyword research for commercial and technical search terms Improve site structure and internal linking Identify content gaps and help create pages that target relevant buyer intent Review technical SEO issues and either fix them directly or clearly identify what requires developer support Use Google Search Console and GA4 to identify issues and opportunities Optimize key conversion-oriented pages for better lead generation Support SEO visibility on relevant industrial directories and profiles such as Thomasnet, where appropriate Help create repeatable SEO processes that can later extend to other manufacturing websites in our portfolio What we need from the right person Strong hands-on SEO experience for B2B industrial/manufacturing companies Ability to personally implement changes in WordPress Comfort working inside an existing website and improving it continuously over time Clear understanding of search intent in lower-volume, high-value B2B markets Ability to prioritize work that can improve qualified lead generation, not just traffic Confidence making recommendations, but willingness to actually execute the work Strong communication and reliability This job is NOT for Strategy-only SEO consultants Applicants who mainly deliver audits without implementation Agencies that delegate the work to junior staff SEOs focused mainly on local service businesses, affiliate sites, or SaaS Applicants who rely on bulk backlinks, spam outreach, or low-quality link tactics Anyone without relevant B2B industrial/manufacturing examples What success looks like Consistent monthly execution, not just reporting Better optimization of current product/service pages New SEO-focused pages published regularly Stronger internal linking and site structure Improvement in qualified organic leads over time Practical problem-solving and follow-through To be considered, your proposal must include A brief example of a B2B industrial/manufacturing SEO project where you personally executed the work What you directly handled yourself in that project Whether you personally make WordPress updates and publish pages Your preferred pricing structure (hourly or monthly retainer) Your answer to this question: What are the first 3 execution priorities you would look at on a niche manufacturing website like crownpaperconverting.com? The word “operator” in the first line of your proposal Proposals that do not address these items will not be considered. This is a long-term opportunity for the right person. If you are a hands-on SEO professional who likes building, improving, and executing—not just advising—we’d like to hear from you.