We are seeking a talented Community Manager to oversee our Collectibles social media accounts and drive audience engagement. Your primary goal will be to cultivate a vibrant online community that not only participates in conversations but also converts followers into loyal customers. You should have a proven track record in managing social accounts, creating compelling content, and analyzing and presenting performance metrics. The ideal candidate is self motivated with an elevated aesthetic, and interested in working with a unique collectibles brand. If you're passionate about building relationships, and enhancing brand presence, we want to hear from you!

Guard Dog Security is looking for an experienced Social Media & Influencer Partnerships Manager to help us solve one clear business problem: increase qualified traffic to our website through social media, TikTok, influencer partnerships, UGC creators, ambassadors, and creator-driven campaigns. We are a consumer safety and self-defense brand selling through our website, Amazon, and major retail channels. We are not looking for someone whose main focus is simply posting content. Content creation is important, but the priority of this role is to generate traffic, awareness, trust, and measurable ecommerce results through social media and partnerships. The freelancer must be able to build and manage a repeatable system to bring qualified visitors to our website from TikTok, Instagram, Facebook, YouTube Shorts, influencers, creators, ambassadors, affiliate-style partnerships, and UGC campaigns. Main objective: Drive qualified website traffic from social media and influencer partnerships, then help us understand which campaigns, creators, platforms, and content types are actually producing results. Responsibilities: * Develop a traffic-focused social media and influencer strategy for Guard Dog Security * Own TikTok strategy, growth, content direction, creator partnerships, and traffic generation * Build and manage influencer, creator, UGC, ambassador, and partnership programs * Source, contact, brief, and manage creators/influencers who can drive qualified traffic * Identify creators and communities that match our target customers and product categories * Create campaign briefs focused on traffic, trust, product education, and conversions * Plan UGC-style content that can be used for TikTok, Instagram, website, Amazon, email, paid ads, and ecommerce campaigns * Work with our internal team to align social content with website promotions, product launches, Amazon content, and marketing calendars * Track performance including website traffic, clicks, engagement, creator performance, campaign results, and sales impact * Build a clear reporting system showing what is driving traffic, what is not working, and what should be scaled * Recommend weekly actions to increase traffic from social media and partnerships What matters most: * Proven ability to drive traffic from social media, influencers, creators, or partnerships * Strong understanding of TikTok as a traffic and awareness channel * Experience sourcing and managing creators/influencers for ecommerce or consumer brands * Ability to connect creator campaigns to website performance, not just engagement * Strong creative judgment, especially around hooks, storytelling, product education, and calls to action * Experience building repeatable outreach, tracking, and reporting systems * Ability to take ownership and provide clear recommendations, not just execute tasks Content creation is part of the role, but it is not the main goal. The main goal is traffic acquisition from social media and influencer partnerships. This can become a long-term freelance partnership if the results are strong. We are also using this role to evaluate whether a freelance model can successfully own this function for our company. Please include in your proposal: 1. Your experience driving website traffic through social media, TikTok, influencers, creators, UGC, ambassadors, or affiliate partnerships 2. Examples of brands or campaigns where you helped increase traffic or sales 3. How many creators or influencers you have managed in the last 12 months 4. Your experience managing TikTok growth or TikTok creator campaigns 5. Which platforms you specialize in 6. Your suggested first 30-day traffic plan for Guard Dog Security 7. Examples of creator outreach systems, campaign reports, traffic reports, or content briefs you have created

Community Manager (Instagram) We are looking for a reliable Community Manager to help manage four Instagram accounts. Responsibilities: • Follow up daily with all engagement groups across the four Instagram accounts. • Respond to comments on new posts. Requirements: • Strong written communication skills. • Reliable and consistent with daily tasks. • Comfortable using Instagram and WhatsApp. • Previous social media or community management experience is a plus. This is a remote position with flexible hours. Please send your experience and availability.

We are looking for an experienced Social Media Growth Manager & Digital Content Strategist to help us scale our brand presence across TikTok, Instagram, Facebook, and LinkedIn. This is a hands-on role for someone who understands that successful social media is not just about posting consistently — it is about building a content growth engine that increases awareness, engagement, community, and long-term brand loyalty. We are looking for someone who can combine: 1. Social media strategy 2. Viral content thinking 3. Short-form video marketing 4. Brand storytelling 5. Audience research 6. Organic growth 7. Paid social understanding 8.Content planning and execution What You’ll Do: -You will help us build and execute a scalable social media growth system, including: Content Strategy & Planning -Develop content pillars and monthly content calendars across TikTok, Instagram, Facebook, and LinkedIn -Identify opportunities for high-performing content formats including: 1) Short-form videos/Reels/TikToks 2) Cooking videos 3) Ingredient preparation videos 4) Recipe content 5) Carousel posts 6) Brand awareness & Educational content (Polls, quizzes, "This or That" engagement posts) 7) Giveaways and community campaigns Content Growth -Research trends, competitors, audience behavior, keywords, hashtags, and content opportunities -Create strong hooks, captions, storytelling angles, and content concepts -Understand what makes content shareable and engaging -Adapt content strategy for each platform instead of reposting the same content everywhere -Social Media Execution Help manage content production workflows -Turn ideas into publish-ready compelling, emotion evoking social content virality -Provide creative direction for videos and graphics -Coordinate posting schedules and optimize publishing strategy -Support community engagement and audience growth Analytics & Optimization: 1. Track content performance and identify what is working 2. Recommend improvements based on engagement, reach, retention, and growth metrics 3. Develop testing strategies to continuously improve performance 4. Paid + Organic Growth 5. Understand how organic content and paid social acquisition work together 6. Help identify opportunities to amplify high-performing content 7. Support campaign concepts designed to grow awareness and engagement Ideal Candidate -Has proven experience growing social media accounts or brands -Understands TikTok, Instagram, Facebook, and LinkedIn deeply -Can identify trends before they become mainstream -Knows how to create content people want to watch, save, comment on, and share -Has experience with short-form video strategy -Understands social analytics and growth metrics -Can balance creativity with data-driven decision making -Is proactive, organized, and able to operate independently Bonus Experience -Experience with consumer brands, food, lifestyle, e-commerce, or creator-led brands -Experience building content systems from scratch -Experience improving underperforming social channels -Experience with paid social campaigns -Video editing or creative production experience To Apply, Please Include: 1) Examples of social accounts or brands you have helped grow Specific results (followers, engagement, reach, conversions, etc.) 2) Examples of content campaigns or videos that performed exceptionally well 3) Your approach to building a content strategy for TikTok, Instagram, Facebook, and LinkedIn ***We are looking for someone who can become a long-term growth partner and help us build a world-class social media presence.

Hello, SwypeSure, an innovative safety startup, is looking for a talented and experienced Social Media Manager to help us elevate our brand, increase engagement, and grow our online presence across various platforms. We are passionate about promoting safety awareness and need someone to lead our social media efforts as we continue to scale. About SwypeSure: SwypeSure is dedicated to enhancing safety through cutting-edge technology solutions. Our mission is to provide individuals and organizations with the tools they need to prioritize safety in everyday life. We are looking for a dynamic social media expert to join our team and amplify our message. What We’re Looking For: - A creative and strategic Social Media Manager who can develop and execute a comprehensive social media strategy to increase our brand visibility, engagement, and following. - Experience in managing social media accounts across Instagram and TikTok. - A storyteller with a passion for safety who can craft content that educates, informs, and engages our audience while aligning with SwypeSure’s mission. Responsibilities: - Develop and implement a content strategy for SwypeSure’s social media channels, ensuring consistent messaging across all platforms. - Create and curate engaging content (text, images, videos) tailored to our audience’s interests and needs. - Manage social media accounts, including scheduling posts, responding to comments, and engaging with followers. - Analyze performance metrics to gauge the success of campaigns, identify areas for improvement, and adjust strategies as needed. - Stay updated on social media trends, emerging platforms, and best practices to continuously innovate our social media presence. Requirements: - Proven experience in social media management, ideally for startups or technology-related brands. - Strong writing, editing, and content creation skills. - Proficiency in social media management tools (e.g., Hootsuite, Buffer, or Sprout Social) and analytics tools. - Familiarity with paid social media campaigns and influencer marketing is a plus. - Passion for safety, technology, and social good. If you have the experience and creativity to manage social media for a growing startup and are excited about promoting a brand that values safety, we would love to hear from you! Please submit your resume, portfolio, and any examples of your previous social media work. Thank you for considering this opportunity. We look forward to collaborating with you! Regards, SwypeSure

Hi! I'm Amy the founder of MELALIGHT, a premium wellness brand launching a beautifully designed red light lamp created for the evening wind-down ritual. We're looking for a creative, organized Social Media Manager who understands the luxury wellness and beauty space and can help build an elevated social presence from the ground up. 🌙 Brand launch will be around August 1st! 🌙 Web Site is not complete/live yet but you can sneak preview and get the vibe. Social Media is not up yet, that’s where you come in: https://melalight.com/?preview_theme_id=160845496548 (enter password 12345) PHOTOS (still in progress): https://drive.google.com/drive/folders/1QDUF0jckxFGqqTVUTJFhMMLXKlYBwr5E?usp=drive_link VIDEOS (still in progress): I have a couple of videos here to take a look at, would like more content created and will be using creators for UGC. https://www.dropbox.com/scl/fo/db3it7uw5437v6sbzk9nx/ABUPNMOlyC7e9axkwo1QcU0?rlkey=esk8902u241wb0hb06lq3va44&st=yc4namlg&e=2&dl=0 This is NOT a high-volume content role. We're looking for someone who appreciates premium brands and can help us create thoughtful, intentional content that feels more like Sephora, HigherDOSE, Bon Charge, Lyma Life, Hatch For Sleep, Loftie, Crown Affair, Yise Beauty, Moon Juice. Responsibilities • Manage Instagram • Develop and maintain a monthly content calendar • Write engaging, on-brand captions • Schedule 2–3 feed posts per week • Create Stories using existing brand and creator content • Edit and repurpose short-form video for Reels and TikTok • Repurpose professional photography, brand assets, and UGC into compelling social content • Maintain a consistent, premium brand aesthetic and voice • Stay current on social trends and bring fresh content ideas Note: This role focuses on managing and repurposing existing brand content. Professional photography, creator content, and UGC will be provided on an ongoing basis. Ideal Background: • Beauty, wellness, skincare, luxury lifestyle, sleep or home brands Requirements: • Portfolio of premium brands • Excellent English writing • Experience with Instagram and TikTok • Comfortable editing short-form video • Organized and proactive • Familiar with Canva, CapCut, Later, Planoly or similar CONTENT FRAMEWORK • 40% Lifestyle & evening rituals • 20% Education (light, sleep hygiene, evening routines) • 20% Product & features • 10% Founder & behind the scenes • 10% Community, UGC & testimonials To Apply: 1. Links to 3–5 accounts you've managed. 2. Beauty/wellness brands you've worked with. 3. Premium brands that inspire you. 4. Why you're a great fit for MELALIGHT. 5. Include the word "Evening" at the top of your application.

Rocky's is a new sports bar opening in Williamsburg, Brooklyn. Big screens, great drinks, a tight food program, and a sharp visual identity — oxblood, cream, and warm charcoal. We're looking for a freelance social media manager who can own our online presence end-to-end: PR outreach, content creation, and day-to-day posting. What you'll do - Build and run our content calendar across Instagram and TikTok — game-day posts, event promos, behind-the-scenes, food/drink features, and culture content - Shoot and edit short-form video and photo content on-site (we'll need someone who can come to the bar regularly, or coordinate with a shooter) - Write copy that matches our voice — confident, a little playful, never corny - Pitch and place us in NYC food/drink/nightlife press (Eater NY, Infatuation, Time Out, Resy, Thrillist, neighborhood blogs, etc.) - Coordinate with influencers, neighborhood creators, and partner brands (we're already in conversation with a few sponsors) - Track what's working — engagement, follower growth, foot traffic from posts — and adjust You should have - 2+ years managing social for a hospitality, F&B, or lifestyle brand (sports bars, restaurants, cocktail bars, or similar a big plus) - A portfolio of short-form video and photo content you've personally produced or directed - Existing relationships with NYC press and/or a track record of placing coverage - Sharp design eye — you respect a brand system instead of slapping logos on stock templates - Comfortable working independently and making judgment calls Bonus - Williamsburg / North Brooklyn local - Live sports knowledge (NFL, NBA, UFC, soccer especially) — you should know what's worth posting about - Past work with bars during opening / pre-launch phase Logistics Start date: ASAP Commitment: Project-based for the opening push Rate: $1500/mo Location: Hybrid — some on-site content capture in Williamsburg required, the rest remote To apply Send: (1) a short note on why this fits you, (2) 2–3 examples of social accounts you've run or content you've made, and (3) one press placement you're proud of. Skip the generic cover letter — tell me which of our competitors you'd steal a tactic from and why.

I'm looking to get involved in the world of social media. Looking for someone to help me create and promote and manage a social media platform.

⚠️ Please read before applying: Any applicant who contacts us, our team, or our brand's social accounts/website/email outside of Upwork messaging will be automatically disqualified from this process, no exceptions. All communication stays on Upwork until we're ready to move forward. About us: We're a small wedding-industry company that mails couples a fully loaded analog camera for them to use throughout their wedding weekend, then edits the footage into a short film. We have a large library of existing footage and a steady stream of new clips from our in-house filmmaker. Content isn't the bottleneck — execution and growth strategy are. What you'll own: -Daily scheduling and posting across Pinterest, TikTok, and Instagram (we use a scheduling tool already) -Writing captions using our existing brand voice guide and caption formula -Building and maintaining a Pinterest board/pin strategy from scratch -Light community engagement (comments, DMs) in brand voice -Basic weekly reporting: follower/account growth, top-performing content, and traffic/clicks back to our site What we're looking for: -Proven track record growing Instagram, TikTok, and Pinterest accounts — please include real numbers or case studies, not just "I manage social media" -Experience optimizing for website traffic and conversions/bookings, not just follower count or likes -Comfortable working from a brand voice guide rather than freelancing your own tone -Wedding, lifestyle, or visual/creative brand experience is a strong plus -Familiarity with social scheduling tools (Buffer, Later, etc.) To apply: Send a short note on why you're a fit, plus 1–2 examples of accounts you've grown with real metrics (screenshots are fine). Company name and account access will be shared after interview.

Zevo is a fast growing EV-only carsharing marketplace (the worlds first!). We connect entreprenuers who own EVs with drivers looking to rent EVs. We are searching for a passionate social creator and marketer who can help spread the word of Zwevo across all corners of the internet. The successful applicant will design, shoot and create the content. Our team is dedicated and works diligently - we obsesss over the customer. We are seeking someone who can work in a start-up environment and does not require micro-managment - we trust our team to perform and pride ourselves on producing results The successful applicant will have the following responsibilities 1. Create and launch social lead generation campaigns for hosts and drivers 2. Develop from scratch a video library of training content for our users 3. Manage and grow our social presence across all the main platforms This is initially a 3-6 month position, on a contract basis but can very much lead to a full-time permanent position long-term. The full job description is attached