- Fixed price
- Expert
- Est. budget: $2,500.00
We're a Denver-based digital marketing agency hiring a fractional content and social strategist to work white-labeled under our brand on client accounts. Starting with one account, with room to expand to more if the fit is strong. This role is specifically focused on SOCIAL and VIDEO content. We need someone who lives in short-form video and social-first content, not a generalist marketer. Scope for the first account: Build the social and video content strategy: channel mix, content calendar, hooks, and messaging direction across TikTok, Instagram Reels, YouTube Shorts, and other social platforms Direct video and UGC production: write briefs, manage a bench of freelance video creators and editors, and oversee output. You strategize and direct; you are not expected to personally shoot or edit every asset Own the measurement framework: tie social and video content to real outcomes, not vanity metrics This is a monthly retainer per account, not hourly. We define monthly deliverables and pay per month. Requirements: Proven, recent experience building SOCIAL and SHORT-FORM VIDEO content strategies, shown through real examples and live accounts, not just frameworks or decks Demonstrated results with video content specifically (TikTok, Reels, Shorts, UGC video) Experience across BOTH DTC and B2B brands. You should be comfortable strategizing for each, since our clients span both Experience in briefing and managing freelance video creators and editors Comfortable working white-labeled under an agency brand, and client-facing as our team if needed US-based (client-facing) Will sign an NDA and IP-assignment agreement before any account access To apply, answer the screening questions below. Generic proposals and applicants without video samples will not be reviewed.
- Hourly: $40.00 - $65.00
- Intermediate
- Est. time: More than 6 months, 30+ hrs/week
The work We're a performance marketing agency based in Southern California, hiring a social media manager to own organic social across 5–6 client accounts. Our portfolio is consumer-focused — think beauty, apparel, health & wellness, pet, food, outdoor, and baby care. Each brand has its own voice, audience, and goals, so this role is for someone who can switch gears across very different brands without losing the plot on any of them. This is organic only — no paid social. You'll work alongside a separate paid media team, but your scope is content, community, and reporting. What you'll do Own content calendars across 5–6 brand accounts (primary platforms: Instagram, Facebook, TikTok, LinkedIn, and X — mix varies by brand) Create content yourself — short-form video, UGC-style content, in-feed posts, Stories, and Reels. You're comfortable shooting on a phone, editing in CapCut or similar, and producing native content that doesn't need a full production cycle Write captions and on-platform copy that match each brand's voice Brief our internal creative team on higher-production assets — branded graphics, motion design, photoshoots — and review work before publish Schedule and publish content using our social management stack Manage community engagement: respond to comments and DMs, escalate sensitive issues, flag UGC worth amplifying Stay on top of trends and bring a clear point of view on what's worth jumping on (and what isn't) Report monthly on what worked, what didn't, and what we're changing Join client calls as needed — typically 1–2 touchpoints per account per month Who you are 3+ years managing social media for brands, ideally agency-side or across multiple brands simultaneously Native fluency across Instagram, Facebook, TikTok, LinkedIn, and X — you understand what works (and what doesn't) on each Hands-on content creator — you can shoot, edit, and produce native and UGC-style content yourself. Comfort on-camera is a plus but not required; sourcing and directing talent works too Strong writer — you can shift voice between brands and write copy that doesn't feel like it came from a brand Organized operator — managing 5–6 accounts requires real systems and discipline; you've done it before Analytical — you can read native analytics, identify what's working, and translate it for a non-marketer client Trend-literate without being chronically online to the point of losing taste Self-directed — you don't need daily check-ins, but you communicate proactively when something needs input or escalation Bonus points Experience with consumer brands in beauty, outdoor, health & wellness, apparel, food, or pet categories Familiarity with Sprout Social, Later, Hootsuite, or similar scheduling tools Experience working in ClickUp or a similar project management system A point of view on AI in social workflows
- Fixed price
- Intermediate
- Est. budget: $500.00
Social Media Manager Consultant Budget: Up to $500/month (Part-Time) Hi! I'm Amy the founder of MELALIGHT, a premium wellness brand launching a beautifully designed red light lamp created for the evening wind-down ritual. We're looking for a creative, organized Social Media Manager who understands the luxury wellness and beauty space and can help build an elevated social presence from the ground up. 🌙 Brand launch will be around August 1st! 🌙 Web Site is not complete/live yet but you can sneak preview at Melalight.com and get a good idea of the vibe. https://melalight.com/?preview_theme_id=160845496548 (enter password 12345) PHOTOS: https://drive.google.com/drive/folders/1QDUF0jckxFGqqTVUTJFhMMLXKlYBwr5E?usp=drive_link VIDEOS: I have a couple of videos here to take a look at, would like more content created and will be using creators for UGC. https://www.dropbox.com/scl/fo/db3it7uw5437v6sbzk9nx/ABUPNMOlyC7e9axkwo1QcU0?rlkey=esk8902u241wb0hb06lq3va44&st=yc4namlg&e=2&dl=0 This is NOT a high-volume content role. I am looking for someone who appreciates premium brands and can help us create thoughtful, intentional content that feels more like Sephora, HigherDOSE, Bon Charge, Lyma Life, Hatch For Sleep, Loftie, Crown Affair, Yise Beauty, Moon Juice. Responsibilities: • Manage Instagram, TikTok, and Pinterest • Create a monthly content calendar • Write on-brand captions • Schedule 3–5 posts per week • Create Stories and simple engagement posts • Edit short-form videos (Reels/TikTok) • Repurpose existing photo and video assets • Maintain a premium brand aesthetic • Monitor comments and DMs a few times per week • Bring fresh creative ideas Ideal Background: • Beauty, wellness, skincare, luxury lifestyle, sleep or home brands Requirements: • Portfolio of premium brands • Excellent English writing • Experience with Instagram and TikTok • Comfortable editing short-form video • Organized and proactive • Familiar with Canva, CapCut, Later, Planoly or similar CONTENT FRAMEWORK • 40% Lifestyle & evening rituals • 20% Education (light, sleep hygiene, evening routines) • 20% Product & features • 10% Founder & behind the scenes • 10% Community, UGC & testimonials If interested please reply back and provide the below: 1. Links to 3–5 accounts you've managed. 2. Beauty/wellness brands you've worked with. 3. Premium brands that inspire you. 4. Why you're a great fit for MELALIGHT. 5. Include the word "Evening" at the top of your application.
- Fixed price
- Entry Level
- Est. budget: $1,200.00
Looking for a Personal Assistant well versed in video editing, social media and passionate about beauty, self-care, and mental health. If you’re someone who loves creative writing, storytelling, and social media culture — this job could be a great fit for you. When you apply, include the word ‘green’ and tell us about your previous experience. **You are required to have: - experience posting content for your own projects or for other brands - experience with mobile video editors (capcut, social media native video editors) - be actively in-tune with social media culture, lingo, trending topics, and sounds - basic experience and appreciation for traditional 2D animation Content output expectations: Our health & beauty brand has a brand character which took a year of development and iteration. Now, we're looking for a personal assistant to contribute to bringing our brand's character to life with quality social media-focused video ideas, that requires an understanding of traditional 2D animation and modern UGC style content. The result for each video is a short-form UGC animation hybrid video. Our team follows a timely hand-off process and strict content schedule. You will be primarily responsible for balancing video ideation, content strategy, story arcs, and analyzing KPIs You’ll help us maintain a consistent flow of short-form content with a target cadence of ~3 posts per week Your position plays a vital role in the productivity of the business including roles like contributing to video ideas, script writing, generating views, increasing brand awareness, and converting views to sales Some Essential Duties & Responsibilities include: *quality social media script writing (texts, trending sounds, asmr) *making slight script tweaks so that it is optimized for best viewing experience on each platform (Instagram, Facebook, TikTok, Youtube, Pinterest, Snapchat, Threads) *use copywriting & creative writing skills to craft short yet punchy captions based on our viral organic, sales-optimized formulas & techniques *hashtag & keyword research for best possible video reach *pre-scheduling videos for precise release timing based on major pop culture events and holidays *uploading the same content piece across 7 different platforms (Instagram, Facebook, TikTok, Youtube, Pinterest, Snapchat, Threads) *ensuring the overall color, mood, & aesthetic of our social media accounts are cohesive *stay up to date with best practices & each respective platform's community guidelines *spot opportunities to repurpose past animations by creating them into relatable memes *working as a team with our video editor, traditional 2D animators, and UGC creators to produce the best content possible. *If the need arises, being ready to film raw footage with your smartphone in various locations to contribute to our content production Requirements: *Fluent or Native in the English Language *Proven experience in content creation *Competent in content creation fundamentals: lighting, angles, scripting, timing, pacing, color, lighting *Adaptive & resourceful mindset: for example, learning modern-day mobile editing apps fast when needed (like CapCut, Youtube Create app, Instagram ‘Edits’ app) *Results driven, sense of urgency, and a high standard of professionalism *Excellent communication and interpersonal skills *Competent in the difference in social media cultures (i.e TikTok culture vs Instagram culture vs Youtube) Payment Terms: *This is an entry level position with great growth potential. Payment Structure Is As Follows: Base Retainer: $100 / month Bonuses: 25% Of Sales, Youtube AdSense, Brand Deals The base retainer can increase as the company grows & the longer we work together. Bonuses will all be issued via Upwork’s official bonus feature. Work Schedule Expectations: You can choose your own working hours and creative schedule. We care about consistency and creativity — not about tracking your hours. Work at any time of the day that works best for you. For more information on this role, see PDF attached:
- Hourly: $50.00 - $100.00
- Intermediate
- Est. time: More than 6 months, 30+ hrs/week
We're looking for an experienced Social Media Content Strategist to join our team on an ongoing basis. This is not a one-off project - we're looking for someone to become a long-term strategic partner. Immediate start. Kick-Off Phase (First Month) During the first month, you'll help establish the strategic foundation for three client brands by: * Providing strategic guidance on campaign direction and content approach. * Joining onboarding, kick-off, and client calls to learn about each brand and help lead strategy discussions. * Creating a simple strategy document for each brand. * Building the first month's content plan for each brand. Ongoing Monthly Responsibilities: Each month, you'll: * Develop monthly content plans with detailed direction for every post, including: - Content concept - Required creative assets - Caption copy - Publishing recommendations * Build plans around content pillars, key themes, campaign objectives, seasonal opportunities, and platform best practices. * Write simple UGC briefs (1–2 paragraphs per video) that give creators clear direction while allowing room for their own style and creativity. * Collaborate with our team and clients each month to align on priorities and plan upcoming content. We're Looking For Someone Who: * Has proven experience creating social media content strategies for brands. * Understands Instagram, TikTok, LinkedIn, and platform-specific content. * Can think strategically while keeping deliverables clear and practical. * Is collaborative, organized, and comfortable joining client calls. * Is available to start immediately. If this sounds like a good fit, we'd love to hear from you. Please share examples of brands you have worked with on social strategy - the more specific the better. Please also share capacity - hours per week you have available.
- Fixed price
- Entry Level
- Est. budget: $150.00
We’re looking for a freelance video creator to produce 3 short-form brand videos for our marketing campaigns. The videos will be used on social platforms (TikTok, Facebook, etc.) as part of our paid and organic strategy. Responsibilities: • Film short product-focused videos (30–60 seconds). • Present content in a natural, engaging way. • Send raw footage Ideal Candidate: • Comfortable on camera, with a strong on-screen presence. • Experience creating videos for social platforms. • Familiar with current short-form video trends. May have opportunities for more than one project after the first one is successful. Recommend using a teleprompter app when possible so you can read & record at the same time! This allows projects to be completed in 45min or less! 3 concepts for $150 total Need them completed by end of day Monday ideally
- Fixed price
- Intermediate
- Est. budget: $40.00
We are seeking a creative freelancer to produce a 45-second UGC video for our brand. The video should be engaging, authentic, and align with our brand's message. We will handle all editing ourselves. You will provide with just raw clips.
- Fixed price
- Entry Level
- Est. budget: $10.00
I am looking for several freelancers to create short form text UGC about my product. Thanks!
- Fixed price
- Intermediate
- Est. budget: $100.00
Hey there.... looking for some UGC / Influencers to post a real ~20-30sec review / unboxing video on their social media for my business, SayCheeseClub... will pay $100 for the review / unboxing post along with a free retainer, night guard or teeth whitening kit if you want one.
- Fixed price
- Intermediate
- Est. budget: $100.00
Hi TikTok Creators, We’re TokShop Agency, a TikTok Shop marketing agency, and we’re currently looking for creators to produce short-form TikTok content for one of our clients. The products: 1) A liquid sleep supplement designed to support calm rest and healthy sleep cycles 2) A premium NAD+ supplement focused on cellular energy and healthy aging We’re looking for creators who are comfortable filming relatable, engaging TikTok-style videos that feel natural to the platform and can drive product interest and conversions. COMPENSATION $100 paid test video Ongoing Partnership Opportunity: Top creators may be selected for ongoing monthly work: $500/month retainer 4 videos/week (2 videos/2 variations of each video) Long-term partnership potential Consistent content opportunities WHAT WE PROVIDE Creative direction Proven content formats Product education Video examples and references Ongoing support and feedback MUST-HAVES Active TikTok account with ability to promote TikTok Shop products Ability to create authentic, engaging, short-form content Strong editing abilities (CapCut or similar) Good lighting and audio quality Interest in wellness, supplements, fitness, beauty, sleep, biohacking, or healthy living PLEASE NOTE: Do not send generic AI-written proposals. We want to know why YOU would be a strong fit for this role. Thanks in advance, JP Richards (Please address me as “JP”)