- Hourly
- Expert
- Est. time: 1 to 3 months, Less than 30 hrs/week
ABOUT DUCTMASTERS DuctMasters Clean Air Solutions is a family-owned HVAC company established in 1992, serving Miami-Dade, Broward, and Palm Beach counties. We are NADCA-certified and A+ BBB-rated, specializing in duct cleaning, AC repair, AC installation and replacement, attic insulation, dryer vent cleaning, and indoor air quality solutions. We are looking for a results-driven digital marketer to help us generate a consistent pipeline of AC installation and replacement leads across South Florida. THE ROLE We need one experienced contractor who can own both our paid social (Meta) and organic search (SEO) channels. You will be responsible for driving qualified homeowner leads — primarily for AC installations and replacements — in a competitive South Florida market. This is a long-term engagement for someone who wants to grow with the company. WHAT YOU'LL DO Meta Ads (Facebook & Instagram): • Plan, build, and manage Meta ad campaigns targeting homeowners in Miami-Dade, Broward, and Palm Beach counties • Create and test ad copy, creatives, and audiences — including cold, retargeting, and lookalike audiences • Optimize campaigns for lead quality and cost-per-lead, not just volume • Set up and manage lead forms or landing page funnels for AC installation offers • Provide weekly performance reports with clear ROAS, CPL, and lead quality breakdowns • Recommend and iterate on offers and creative angles based on data SEO & Website: • Conduct a full SEO audit of our existing website and deliver a prioritized action plan • Perform on-page optimization: title tags, meta descriptions, headers, internal linking, and page speed • Build and execute a local SEO strategy targeting high-intent HVAC keywords across our service area • Create or oversee SEO-optimized content (service pages, blog posts, FAQs) targeting AC installation and replacement searches • Manage Google Business Profile optimization across our service counties • Build quality backlinks through local citations, industry directories, and outreach • Track keyword rankings, organic traffic, and lead attribution monthly WHAT WE'RE LOOKING FOR Required: • 3+ years running Meta ad campaigns with proven lead generation results (not just e-commerce) • Demonstrated SEO experience with measurable ranking and traffic improvements • Fluent in English — you will be communicating directly with ownership • Experience running campaigns for home services, contractors, or local service businesses • Ability to work independently, set priorities, and report results clearly • Familiarity with Google Analytics, Google Search Console, Meta Ads Manager, and rank tracking tools Strongly Preferred: • Prior experience in HVAC, home services, or a related trade (AC repair, plumbing, roofing, electrical) • Knowledge of South Florida market dynamics and seasonal HVAC demand • Experience with landing page builders (Unbounce, Leadpages, or similar) • Spanish language proficiency — our service area is heavily bilingual • Familiarity with CRM or field service platforms (ServiceTitan, HouseCall Pro, etc.) WHAT SUCCESS LOOKS LIKE In the first 90 days, we expect: • At least one Meta campaign live and generating leads within 2 weeks of onboarding • A completed SEO audit and a content/optimization roadmap • Clear baseline metrics established so we can measure progress together • Consistent communication — no going dark between weekly check-ins Long-term, we want a partner who helps us own our market — not just a vendor running ads. COMPENSATION Budget is open and negotiable based on your experience and proposed scope. We care far more about ROI than monthly retainer size. Please share your typical rate structure (hourly, monthly retainer, or performance-based) and what has worked best for similar clients. HOW TO APPLY To be considered, please include the following in your proposal: 1. 2–3 examples of Meta ad campaigns you managed for home service or local service clients — include spend, CPL, and lead volume results 2. 2–3 SEO case studies showing keyword ranking improvements and traffic growth 3. A brief description of your experience in or knowledge of the HVAC industry 4. Your proposed rate structure and approximate monthly commitment 5. One thing you would do in the first week to start making an impact for DuctMasters Generic proposals without case studies will not be considered. We're a family business that's been serving South Florida for over 30 years. If you do great work, we will treat you like a long-term partner. We look forward to hearing from you.
- Hourly
- Expert
- Est. time: More than 6 months, Less than 30 hrs/week
Expert Meta Ads Growth Marketer (Creative + Media Buying + Scaling) About Us Cyngn is a Silicon Valley robotics company building AI-powered autonomous vehicles for industrial material handling. We help industrial companies automate repetitive workflows using self-driving tuggers powered by our proprietary DriveMod autonomy platform. Our mission is to solve labor shortages while improving safety, productivity, and operational efficiency through practical, enterprise-ready automation. We’re looking for someone who doesn’t simply “manage ads.” We want a growth marketer who knows how to build, test, optimize, and continuously improve Meta campaigns that scale. ⸻ What You’ll Own You’ll be responsible for our entire Meta advertising program. This includes: * Building campaign strategy from the ground up * Creating campaign structures inside Meta Ads Manager * Audience research and testing * Pixel and conversion optimization * Budget allocation and scaling * Creative strategy * Image, video and UGC asset creation * Copywriting * A/B testing dozens of creative variations * Weekly reporting with actionable insights * Finding new growth opportunities before we ask You should constantly be asking: “What should we test next?” ⸻ Creative Is Critical We’re looking for someone who understands that creative wins Meta. You should be comfortable producing or directing: * Static image ads * UGC concepts * AI-generated creative * Short-form video * Motion graphics * Carousel ads * Hooks and headlines * Multiple creative variations every week ⸻ Bonus Skills (Highly Preferred) While Meta is the primary focus, we’d love someone who can also help with: * Google Ads * Microsoft Ads (Bing) * LinkedIn Ads * Google Tag Manager * Landing page optimization (Hubspot based) * CRO The more channels you can contribute to, the better. ⸻ What Success Looks Like * Lower CAC * Higher ROAS * Drive + scale qualified leads/SQLs * Constant creative testing * Data-driven decisions * Clear communication * Fast execution * Bringing new ideas—not waiting for instructions ⸻ Requirements * Strong experience managing Meta Ads * Proven success scaling campaigns * Strong portfolio of ad creatives you’ve personally built * Strong understanding of attribution and conversion tracking * Excellent communication We’re looking for a long-term partner, not someone who simply turns campaigns on and off.
- Hourly
- Expert
- Est. time: More than 6 months, Hours to be determined
SENIOR PAID MEDIA STRATEGIST ROLE OVERVIEW A Senior Paid Media Strategist at CTC is a full-funnel expert across both paid search and paid social. You operate as the lead media strategist for your client portfolio, combining deep Paid Media mastery to drive outcomes across the entire paid media ecosystem. You analyze data, develop strategy, execute with precision, and communicate results with clarity. You elevate everyone around you. WHAT WE LOOK FOR This place isn't for everyone, but it might be for you if… YOU SET THE STANDARD Your decisions are research-backed, every time Your client service is the bar others aspire to You arrive at meetings prepared, with data, insight, and a point of view You organize your time and say "no" so you can protect what's most critical You approach failure with curiosity, not defensiveness Your word is trustworthy, and you do what you say you will YOU ARE DRIVEN TO INCREASE VALUE You're passionate about building brands for the next generation You articulate your expertise so clearly that even a beginner follows along You document and report your work habitually You gather context before meetings, so you arrive ready to contribute YOU CREATE AN ENVIRONMENT OF EXCELLENCE You seek opportunities to sharpen your skills without being prompted You resist the temptation to play victim; you own outcomes 100% You're willing to put in the reps to be a domain expert You inspire others through the standard you hold for yourself WHAT YOU'LL DO INNOVATE You stay on the frontier of paid media strategy and technology across both search and social. You combine data analysis and client feedback to develop strategic plans spanning Google Ads and Meta. You make tactical recommendations for targeting, messaging, and campaign optimization across platforms. You test constantly, investigate relentlessly, and adapt strategy based on statistical outcomes. When it's time to pivot, you're among the first. You bring early insights to the team and lead the way. CREATE Creative problems take creative solutions. You write compelling direct-response copy for both search and social, build out campaigns in Google Ads and Meta Ads Manager, and ensure every initiative is launched on time, on budget, and built to win. You use historical data to guide decisions and find the hidden solution others miss. Attention to detail, proactive problem-solving, and data-driven decision-making are non-negotiables. OWN KPIs are your bread and butter. Google Sheets is your jam. "Count on Me" is your mantra. You see things through to the end. You project monthly budgets for each account, back every recommendation with data, and communicate results clearly to clients and teammates. You hold yourself to a high standard and share your learnings to elevate the buyers around you. People know: if you're involved, it gets done. WHAT SUCCESS LOOKS LIKE SUCCESS IN YOUR DAY-TO-DAY Optimize ad accounts across Google and Meta, building, testing, and iterating on campaign types, ad copy, creative, budgets, and bids to hit spend and ROAS targets Monitor active campaigns and adjust budgets and strategy in real time for the best results Forecast future budgets and performance using historical data and industry trends Run multivariate tests to determine the best-performing creative, copy, and audiences Pull and sort data tables to guide creative teams on top-performing elements Troubleshoot accounts for errors and warnings across Google Ads, Google Merchant Center, and Meta Ads Manager Communicate meaningful results to clients in weekly meetings, reports, and team debriefs Coach and assist junior buyers, sharing knowledge to uplift the full team SUCCESS IN YOUR FIRST THREE TO SIX MONTHS Ownership of Ad Accounts Actively running client accounts across paid search and paid social without regular assistance from other buyers. Accurate Reporting and Projecting You've learned the ropes, you can accurately project a client's spend and ROAS across both Google and Meta. Assisting Wherever Possible You share your knowledge freely, assist accounts owned by non-Sr. buyers, and operate palms-down to help wherever you can. WHAT YOU'LL BRING TO THE TABLE Significant experience creating and optimizing Google Ads accounts at scale. This is a top requirement; if you haven't done this, this role isn't for you 2–4+ years of paid media experience managing budgets of $350,000+ across search and/or social Expert-level knowledge of: Google Ads, Meta Ads Manager, Google Merchant Center, Google Analytics, Shopify, and copywriting Experience building, connecting, optimizing, and troubleshooting data feeds in Google Merchant Center Experience integrating Product Ratings from various aggregators into Google Merchant Center Ability to forecast budgets across channels based on historical data and client goals Strong Excel/Google Sheets skills. You analyze data, make decisions, and build recs from it Familiarity with Google Ads Desktop Editor Ability to think about a brand's 360° digital approach from acquisition through retention Confident interpersonal communicator. You can hold people accountable and lead difficult conversations Insatiable curiosity. You can't leave a problem alone until you've found a solution A desire to take calculated risks after carefully examining the calculus A unique combination of humility (willing to do the dirty work) and ambition (vision for what's ahead) Skilled in Asana or relevant project management software, preferred Exceptional written and verbal communication skills Ability to organize, prioritize, and manage multiple tasks with great attention to detail Ability to adapt to new processes, strategies, and goals To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values. We recognize these values aren't for everyone. They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant. For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive. We Set the Standard We Are Driven To Increase Value We Create an Environment of Excellence COMPENSATION Contract Compensation: Competitive hourly rate based on experience and expertise. Future Full-Time Compensation: If both parties decide to transition to full-time employment, compensation will be discussed as part of that process and will be based on experience, role scope, and internal compensation guidelines.
- Hourly
- Intermediate
- Est. time: 1 to 3 months, Less than 30 hrs/week
We are an established, family-owned plumbing company looking for an experienced growth strategist to help expand our residential service department. We're looking for someone who has successfully helped plumbing or home service companies grow through proven marketing strategies, automation, branding, customer retention, and lead generation. We're looking for expertise in areas such as: * Service business growth strategy * Local SEO & Google Business Profile * Google Local Services Ads & Google Ads * CRM, email and text automations * Customer retention and referral programs * Branding and messaging * AI and workflow automations * Website conversion optimization * Marketing systems that produce measurable ROI Our goal is to build a service department that stands apart from larger competitors by emphasizing exceptional customer service, professionalism, and the advantages of being a locally owned family business. We're looking for a long-term strategic partner who brings ideas, challenges conventional thinking, and has a proven track record of growing service businesses.
- Hourly: $25.00 - $50.00
- Intermediate
- Est. time: More than 6 months, Less than 30 hrs/week
Senior Growth Marketing Strategist (Telehealth | Full Funnel) We're launching a premium men's telehealth brand focused on weight loss, performance & recovery, sexual health, hair restoration, and testosterone support. We're looking for an experienced growth marketer who can help build and optimize our **entire customer acquisition funnel**—not just manage Google or Meta Ads. Responsibilities * Develop and execute growth strategy * Manage Google & Meta Ads * Optimize landing pages and conversion rates (CRO) * Build and improve marketing funnels * Set up and manage GA4, GTM, and tracking * Analyze performance and continuously optimize CAC, conversion rates, and ROI Preferred Experience * Telehealth or healthcare marketing * HIPAA-compliant advertising * Google & Meta Ads * Landing page optimization * Subscription or DTC businesses * GA4, GTM, analytics, and attribution ### To Apply Please include: * Relevant healthcare or telehealth experience * Case studies with measurable results * Examples of funnels you've built or optimized * Your role in strategy, ad management, and landing page optimization We're looking for a long-term marketing partner who thinks strategically, takes ownership, and can help scale the company into a leading men's telehealth brand.
- Fixed price
- Intermediate
- Est. budget: $100,000.00
We are looking for another strategic partner in the digital marketing space. We want someone we can profit share with, with any business we are closing, in the financial planning space. Pertaining more to the insurance side of the coin, but open to AUM add as well. Someone with prior licensing/experience in the field would be preferred. Where they can run ads at their expense but split the profit from the business closed by our team, which is doing multiple 7-figures per year in revenue. Our team is NLF Partners - WestPoint Financial Group in Columbus, Ohio. Happy to chat more/see if the fit is right.
- Hourly: $10.00 - $35.00
- Intermediate
- Est. time: Less than 1 month, Less than 30 hrs/week
We are seeking a skilled freelancer to set up and activate a PPC campaign for our startup. The ideal candidate will have experience in digital marketing and advertising, with a focus on creating effective pay-per-click campaigns. Responsibilities include setting up the campaign, managing ad groups, and optimizing for performance. The goal is to drive traffic and generate leads for our business.
- Hourly: $35.00 - $75.00
- Intermediate
- Est. time: 1 to 3 months, Less than 30 hrs/week
# Meta Ads Expert Needed for Truck Accessory & Commercial Vehicle Upfitter (Lead Generation) We are looking for an experienced Meta (Facebook & Instagram) advertising specialist to manage paid advertising for our growing vehicle upfitting business in New Mexico. Our company installs truck accessories and commercial vehicle equipment, including: * Spray-on bedliners * Tonneau covers * Running boards * Lift kits and suspension * Camper shells * Fleet and contractor vehicle upfits * Custom fabrication Our goal is simple: generate high-quality local leads that turn into profitable installs—not vanity metrics like likes or followers. ## Responsibilities * Build and manage Meta lead generation campaigns * Create and test multiple ad creatives and audiences * Retarget website visitors and previous customers * Optimize campaigns for phone calls, quote requests, and appointments * Install and verify Meta Pixel and conversion tracking * Work with our team to create compelling offers and promotions * Provide weekly performance reports with recommendations ## Required Experience Please apply only if you have: * 3+ years managing Meta Ads professionally * Experience generating leads for local service businesses * Experience with high-ticket products or services ($500–$10,000+) * Strong understanding of Meta Ads Manager, Pixel, Conversion API, and attribution * Excellent English communication skills **Bonus points if you have worked with:** * Truck accessory companies * Automotive aftermarket businesses * Vehicle wrap or tint shops * Spray-on bedliner companies * Home service businesses * Fleet or commercial equipment companies ## When You Apply Please include: 1. A brief overview of your experience. 2. Three examples of successful Meta lead generation campaigns. 3. Your average cost per qualified lead for similar businesses. 4. Screenshots (or case studies) from Meta Ads Manager showing results. 5. Your recommended monthly management fee. 6. Your recommended monthly ad budget for a business like ours. 7. Whether you also manage Google Ads. 8. How you track calls, form submissions, and actual sales. ## Success Metrics We care about: * Qualified leads * Cost per qualified lead * Booked appointments * Sales generated * Return on ad spend (ROAS) We are looking for a long-term marketing partner. If you consistently generate profitable leads, there is an opportunity to expand into managing additional locations and increasing ad spend. **Please begin your proposal with the words "Waypoint Growth" so we know you've read the entire posting.**
- Hourly
- Expert
- Est. time: 3 to 6 months, Less than 30 hrs/week
Overview We are seeking an experienced Meta Ads strategist to serve as an ongoing advisor and thought partner for our marketing team. This is not a full-time role and we are not looking for someone to manage campaigns on a day-to-day basis. Instead, we are looking for a highly experienced professional who can provide strategic guidance, performance analysis, testing recommendations, and optimization direction through recurring strategy sessions. The ideal candidate has extensive experience scaling lead generation and e-commerce accounts through Meta and can confidently challenge assumptions, identify opportunities, and provide actionable recommendations. About Us We operate a multi-location retail business where the majority of sales occur in physical stores rather than online. Our marketing efforts generate leads, calls, appointments, and store visits through multiple channels, including Meta, Google, Microsoft Ads, referrals, organic traffic, and direct brand searches. One of the unique challenges of our business is that attribution is often fragmented. The source that generates a lead is not always the source that ultimately influences the sale. Customers frequently interact with multiple touchpoints before purchasing, including phone calls, forms, social media engagement, direct store visits, referrals, and repeat visits. As a result, we are seeking a strategist who understands how to evaluate performance beyond platform-reported metrics and can help build a framework for measuring true business impact. Scope of Work Strategic Reviews Review Meta account performance Analyze campaign structure and objectives Evaluate account scalability opportunities Identify bottlenecks impacting performance Review audience strategies and segmentation Conversion Strategy Review conversion actions and optimization events Evaluate lead quality versus lead volume Analyze appointment and sales attribution Recommend improvements to tracking and reporting Assess CRM integration and offline conversion strategies Testing & Experimentation Develop testing roadmaps Recommend creative testing frameworks Evaluate landing page opportunities Suggest audience and offer testing strategies Prioritize experiments based on expected impact Performance Analysis Review KPIs and trends Identify opportunities for efficiency improvements Analyze cost per lead, appointment, and sale Evaluate account health and learning phase considerations Provide strategic recommendations for scaling Recurring Meetings Weekly or monthly strategy sessions Performance reviews Testing review and prioritization Action plans for implementation by our internal team Ideal Candidate The ideal candidate has extensive experience managing and scaling Meta campaigns for businesses where conversions occur offline and attribution is not straightforward. Experience should include: Multi-location retail businesses Brick-and-mortar businesses Lead generation with offline sales outcomes CRM integration and lead lifecycle analysis Meta Conversion API Offline conversion imports Appointment-based sales models Multi-touch attribution Incrementality testing Understanding the limitations of platform attribution We are particularly interested in candidates who can help answer questions such as: Which conversion actions should Meta optimize toward? How should lead quality be measured? How should offline sales be fed back into Meta? How do we evaluate the impact of Meta when customers may convert through other channels? How should budget allocation decisions be made when attribution is fragmented? What testing framework should be used to maximize long-term business growth rather than platform-reported results? This role is focused on strategic thinking, performance analysis, attribution, testing, and scaling recommendations—not day-to-day campaign management. Engagement Structure Fractional / consulting engagement Weekly or monthly meetings as needed Flexible hours Long-term relationship preferred To Apply Please provide: A summary of your Meta advertising experience Industries and account sizes managed Examples of accounts you have scaled Your approach to testing and optimization Experience with attribution and offline conversions Your hourly or project-based consulting rates Availability for recurring strategy sessions Describe a business where the final sale occurred offline and platform attribution did not fully capture the customer journey. How did you measure success and determine whether Meta was truly driving incremental revenue?
- Hourly
- Expert
- Est. time: More than 6 months, 30+ hrs/week
Senior Performance Marketing Lead — Healthcare/Wellness Job Type: [Contract] Experience Level: Expert Compensation: Base plus substantial performance bonuses — top performers can earn over $250,000 annually ________________________________________ About Cancer Monthly For 20 years, Cancer Monthly has been a trusted digital cancer resource serving patients and families worldwide. We provide free resources that help patients make better, more informed decisions alongside their care teams and providers. We stay ahead of the curve: we innovate, we build new kinds of offers, and we set the pace others follow. We’re looking for someone who thinks the same way, not just a maintainer of existing campaigns, but someone who generates new angles, new offers, and new approaches. About the Role You'll own paid acquisition end-to-end and work closely with designers and developers to bring campaigns to life. You'll manage paid media, build and launch funnels, turn concepts into finished products, and make sure the full path, from ad click to asset delivery, works flawlessly. This is not just a "manage existing campaigns" role. We're looking for someone who enjoys building, testing, and launching new ideas. If you're happiest optimizing the same campaigns year after year, this probably isn't the right fit. Responsibilities • Own and optimize PPC campaigns (Google Ads, Meta Ads): budget, bidding, targeting, reporting • Build and manage retargeting campaigns (audiences, sequencing, exclusions) • Build landing pages and funnels from concept to launch • Work closely with designers and developers to bring campaigns to life • Ensure the full funnel works end-to-end — forms, lead capture, and asset/book delivery • Integrate forms with CRM and email/autoresponder platforms • Set up and verify tracking (pixels, conversion tracking, UTMs, GA4) You Might Be a Fit If… • You've managed six-figure monthly ad spend • You've built funnels yourself, not just handed designs to others • You think about offers and angles, not just CPC and CTR • You enjoy launching new ideas and improving them over time • You care about helping people and want to market ethically Requirements • 3+ years in performance/growth marketing • Direct-response experience in healthcare, wellness, supplements, information publishing, or other highly regulated industries preferred • Proven PPC management across Google and Meta • Hands-on funnel building (ClickFunnels, GoHighLevel, Unbounce, Leadpages, WordPress/Elementor, or similar) • Experience with form integrations, CRM/email automation, and lead delivery • Strong attention to detail • Comfortable collaborating with designers and developers • Familiarity with healthcare/regulated advertising compliance What You'd Be Working With • Monthly ad spend: $50K–$300K+ • Existing funnels already producing leads • Designer and developer support in place • Significant room to test and launch new offers • Long-term business with a 20-year track record Compensation Base salary plus substantial performance bonuses tied to profit-based efficiency. Top performers can earn over $250,000 annually. We'll discuss specifics during interviews. We’re looking for someone who wants to own growth, not just manage ads. If you enjoy creating new offers, testing new ideas, and continuously improving what works, you’ll probably love this role. ________________________________________ How to Apply To help us review applications efficiently, please include: 1. The word "[keyword]" at the start of your application 2. 1–2 live URLs of funnels you personally built and managed 3. One line: the highest monthly ad spend you've managed and the CPA/ROAS you achieved 4. In 3–5 sentences, tell us about a campaign, offer, or angle you came up with that worked particularly well, and why you think it succeeded. Shortlisted applicants will be invited to a walkthrough where you can discuss one project you're proud of and talk us through how you built it, the numbers, and what you'd change.