Google Ads Specialist — Local Lead Gen for Personal Training Studio (South Bay LA) About us: We're an established personal training business serving the South Bay area of Los Angeles. We work with clients at our gym and in their homes, and we have a strong local reputation (solid Google reviews). We want to add a Google Ads channel to generate a steady, predictable flow of qualified local leads. The work: - Full account setup: keyword research, campaign + ad group structure, geo-targeting for our service area, ad copy - Conversion tracking done properly (form submissions AND phone calls — GA4 / Google Tag Manager / call tracking) - Ongoing management: bid/keyword/negative-keyword optimization, ad testing, landing page recommendations - Monthly reporting that shows cost per lead, cost per acquisition, and which campaigns are actually producing clients Must-haves: - Demonstrated experience with LOCAL SERVICE and lead-generation accounts. Please do not apply if your portfolio is primarily e-commerce/Shopify. - Active Google Ads certification (Google Partner a plus) - The account is built in and owned by US — all history and data stay with our account - Direct communication with the person managing the account (no handing us off to a junior) To be considered, please answer briefly: 1. Share 1–2 local lead-gen accounts you've run, with real numbers (starting vs. improved cost per lead, timeframe). 2. How do you structure conversion tracking for a business that gets leads by both form and phone call? 3. What's your pricing — flat monthly fee vs. percentage of spend — and your one-time setup fee? 4. Roughly how many accounts do you manage at once? Budget: Management fee to be agreed based on scope; ad spend discussed separately. We're ready to move quickly with the right person.

About Us We're a growing digital marketing agency looking for a U.S.-based Google Ads Manager to become a long-term extension of our team. We currently manage five Google Ads accounts across multiple industries, with our primary immediate need being our largest ecommerce client that sells industrial and consumer magnets. As we continue to grow, this contractor will gradually take ownership of additional client accounts. We have documented onboarding processes, SOPs, and a time-tracking platform already in place, so you'll have everything needed to get up to speed quickly. What You'll Do Manage and optimize Google Ads campaigns Analyze campaign performance and make data-driven optimization decisions Improve ROAS, conversions, CTR, Quality Scores, and overall account health Identify opportunities for new campaigns, keywords, audiences, and testing Review search terms, negatives, bidding strategies, budgets, and ad copy Prepare monthly performance summaries Attend two client video meetings each month to discuss: Campaign performance Wins and opportunities What is working What isn't working Next optimization steps Communicate complex Google Ads concepts in a way clients can easily understand Collaborate with our internal team on strategy and implementation Current Accounts 1 large Ecommerce account (Magnets) 4 additional accounts (Lead Generation & Service Businesses) You will begin with the ecommerce account and gradually assist with the remaining accounts. Requirements Must Have Located in the United States Fluent English with excellent verbal communication skills Comfortable leading client-facing Zoom or Google Meet calls Strong experience with Ecommerce Google Ads Experience with: Performance Max Shopping Campaigns Search Campaigns Display & Remarketing Conversion Tracking Google Tag Manager (preferred) Google Analytics 4 Ability to explain campaign performance to non-technical clients Strong analytical mindset Reliable and responsive communication

I own a chimney and dryer vent company in Los Angeles. I've been in the industry for 6 years but I'm now building my own lead generation system from scratch. I am NOT looking for someone to simply manage Google Ads. I am looking for a growth partner who can build a complete customer acquisition machine. Responsibilities include: Build and manage Google Ads Advise on Google Local Services Ads (LSAs) Create or oversee high-converting landing pages Set up GA4, Google Tag Manager, and call tracking Optimize Google Business Profile Improve conversion rate and cost per booked job Build a scalable system that can grow over time My goal is to stop relying on lead brokers and generate my own profitable leads. Requirements 7+ years Google Ads experience Proven success with home service businesses (HVAC, plumbing, roofing, garage doors, chimney, etc.) Experience managing $10k+/month ad budgets Strong understanding of landing pages and conversion optimization Excellent English communication When applying, please answer: Which home service companies have you helped grow? What results did you achieve? (Cost per lead, ROAS, booked jobs, etc.) What would your first 90-day plan be for my business? Can you share screenshots or case studies? Why should I hire you instead of a marketing agency? I'm looking for a long-term relationship with someone who thinks like a business owner, not just an ad manager.

Role: Senior Google Ads + LSA Specialist for ongoing work on an established residential painter account in Northern Virginia. ENGAGEMENT TYPE: Hourly, ongoing. ~12-15 hours per month after onboarding. Starts with a paid 30-day trial. RATE: $70-95/hour. ABOUT THE ACCOUNT - Residential painter, serving DC / Northern Virginia - Current spend: roughly $4-8K/month, split across Google Search + LSA - Account is structurally healthy: keywords organized properly, geographic targeting tight, no Display Network leak - Looking for a specialist to own ongoing execution SCOPE OF MONTHLY WORK - Weekly Search Terms Report review + negative keyword additions - Bid and budget pacing adjustments - Ad copy A/B testing (responsive search ads) - Quality Score remediation on low-QS keywords - Daily LSA lead disputes - LSA service category and bidding strategy management - Monthly performance review delivered REQUIREMENTS - 5+ years Google Ads experience - Demonstrated hands-on experience with home services or contractor accounts (painter, HVAC, plumber, roofer, etc.) — please cite specific accounts when applying - Hands-on experience managing LSA accounts INCLUDING the dispute process (most agencies have never actually done this) - US-based, Eastern Time availability for same-day responsiveness - Available for a weekly 30-minute sync call - Comfortable working in a shared reporting platform - Time-tracked through Upwork's standard tools, weekly billing via Upwork to client's payment method - No template responses. If you don't reference home services and LSA disputes specifically, you'll be rejected. NICE TO HAVE - Direct familiarity with the DC / Northern Virginia residential market (competitive set, seasonal patterns, local search behavior) - Experience with value-based bidding and offline conversion upload to Google Ads - Experience with attribution beyond cost-per-lead (closed revenue via call tracking, CRM-linked conversions) - Northern Virginia residential market knowledge is valuable TRIAL TERMS - 30-day paid trial at your standard rate, capped at 15 hours - Specific trial deliverables we'll define together - End of month 1: both sides decide whether to continue at ongoing retainer

We're looking for an experienced Google Ads PPC Specialist to manage and scale lead generation for our luxury transportation company, Black Elegant Transportation, serving the Chicago metropolitan area. Our goal is simple: generate qualified phone calls and quote requests that convert into high-value bookings while maintaining a strong return on ad spend (ROAS). If you have experience generating leads for local service businesses—especially transportation, limousine, chauffeur, luxury services, or travel—we'd love to hear from you. About Our Company Black Elegant Transportation provides luxury transportation throughout the Chicago area, including: Airport Transportation (O'Hare & Midway) Corporate Transportation Wedding Limousine Service Concert & Sporting Events Executive Black Car Service Prom Transportation Hourly Chauffeur Service Special Events Group Transportation Website: www.blackeleganttransportation.com⁠� Responsibilities You'll be responsible for managing our Google Ads account from strategy through optimization. This includes: Keyword research Campaign structure Search campaigns Performance Max (if appropriate) Call campaigns Remarketing Conversion tracking Google Tag Manager GA4 integration Google Search Console recommendations Landing page recommendations Negative keyword management Ad copy creation Extensions Weekly optimization Monthly reporting A/B testing Competitor analysis Bid strategy optimization Primary Goals Increase: Phone calls Quote requests Airport reservations Corporate accounts Wedding bookings Hourly rentals Overall ROAS Lower: Cost per Lead Cost per Booking Wasted ad spend Ideal Candidate You should have: 3+ years managing Google Ads Proven local lead generation experience Experience with luxury services preferred Strong understanding of Google Analytics 4 Google Tag Manager experience Conversion tracking expertise Ability to identify scaling opportunities Excellent communication English fluency Bonus if you've worked with: Limousine companies Chauffeur services Black car services Airport transportation Luxury travel Local service businesses What We'll Provide Existing website Google Ads account Google Analytics Google Search Console CRM Landing pages Creative assets Call tracking Budget for testing and scaling Success Metrics We're looking for someone who can improve: Cost Per Lead (CPL) Conversion Rate Click-Through Rate (CTR) Quality Score Impression Share Return on Ad Spend (ROAS) Number of qualified bookings To Apply Please include: Similar Google Ads accounts you've managed. Results you've achieved (CPL, ROAS, lead volume, etc.). Industries you've worked in. Your optimization process. Your reporting frequency. Any Google Ads certifications. Why you're the right fit for this project. Budget Long-term opportunity Hourly or Fixed Price (based on experience) Performance-based bonuses available for exceptional results. Screening Questions Have you managed Google Ads for a limousine, chauffeur, transportation, or luxury service business? Please provide examples. What average cost per lead have you achieved for local service businesses? How do you optimize campaigns to reduce cost per booking? Describe your experience with GA4, Google Tag Manager, and conversion tracking. What KPIs do you monitor weekly? How often do you optimize campaigns? What is the largest monthly Google Ads budget you've managed? If hired today, what would be the first five things you would audit in our account? Share two or three Upwork project links or case studies that demonstrate your results. This posting is designed to attract experienced PPC professionals with a strong background in local lead generation and performance optimization, while filtering out applicants without proven Google Ads expertise.

We're looking for an experienced Google Ads specialist to take over and optimize an established account for a coworking and executive office provider with multiple locations throughout the Northeast. The account is already active, but we're looking for someone who can improve performance through strategic optimization—not simply manage campaigns. Project Scope You'll be responsible for: Auditing the existing Google Ads account Reviewing campaign structure and consolidation opportunities Search term analysis and negative keyword management Keyword expansion and optimization Improving Quality Scores and ad relevance Creating and testing new ad copy Optimizing bidding strategies Improving conversion rates and lowering CPL Managing location-based campaigns across multiple markets Making recommendations for landing page improvements when appropriate Tracking A new measurement framework has recently been implemented using GA4 and Google Tag Manager. Conversion tracking is already being upgraded, so you'll work from clean data rather than setting up analytics. Experience Required 5+ years managing Google Ads Strong lead generation experience Local service or multi-location business experience Experience reducing cost per lead while increasing qualified conversions Comfortable interpreting GA4 reporting Experience with Performance Max, Search, and remarketing campaigns Excellent written English Nice to Have CallRail experience Google Ads certifications Experience with coworking, commercial real estate, office leasing, or B2B lead generation Landing page optimization / CRO experience Deliverables Initially, we'd like you to: Audit the account Present prioritized optimization recommendations Implement approved changes Monitor performance weekly Provide a concise monthly report with insights and next steps To Apply Please include: Examples of Google Ads accounts you've significantly improved Average monthly budgets you've managed Before-and-after performance metrics (CPL, ROAS, conversion rate, etc.) Your hourly rate Your weekly availability Start your proposal with "Stark" so we know you've read the posting. This will begin as a project for one client, with the opportunity for ongoing work across additional client accounts if it's a good fit.

We need a senior Google Ads consultant to create a one-time paid lead generation forecast and strategy audit for a licensed general contractor in Southern California. The contractor offers: - Bathroom remodeling - Kitchen remodeling - Roofing - Windows and doors - Stucco - Exterior painting - General interior/exterior construction services This is not a full monthly management role right now. We need expert guidance before presenting numbers to the client. Deliverables needed: 1. Service-by-service forecast: - Which service should be advertised first and why - Expected CPC range - Expected cost per lead range - Expected lead volume from $2,000 / $3,000 / $5,000 monthly ad spend - Expected qualified lead rate - Realistic close-rate assumptions - Which services may be too expensive or low quality to start with 2. Southern California market recommendation: - Recommended target cities or radius strategy - Competition level - Google Search Ads vs Google Local Services Ads vs Meta Ads - Best channel to launch first 3. Launch strategy: - Recommended campaign structure - Ad group structure - Keyword strategy - Negative keyword strategy - Landing page recommendations - Call/form tracking setup - 30/60/90-day KPI expectations 4. Client-facing forecast: - Conservative case - Realistic case - Strong case - Clear wording on what should not be guaranteed Requirements: - Direct experience with Google Ads for contractors, remodeling, roofing, HVAC, plumbing, or similar home services - Must understand local service lead generation, not e-commerce - Must provide realistic U.S. numbers, not inflated promises - California or competitive metro market experience preferred Please answer: 1. What contractor/home-service campaigns have you managed? 2. What were typical CPC and CPL ranges? 3. Have you worked in California or similar competitive markets? 4. Can you provide a written forecast and strategy audit? 5. What would you charge for this one-time audit plus a short call?

We are looking for an experienced Google Ads expert to help a B2B CultureTech SaaS company generate qualified pipeline, demo bookings, and revenue through paid Google campaigns. The ideal candidate has direct experience running Google Ads for B2B SaaS companies and understands how to reach decision-makers such as HR leaders, People Ops teams, culture leaders, employee experience teams, and executives. Responsibilities: Develop and execute a Google Ads strategy for a B2B SaaS company in the CultureTech space Research competitors, target audiences, and buyer personas Build campaign structure, audiences, ad groups, and ads Write and test ad copy focused on demos, pipeline, and revenue Set up and optimize Google Lead Gen Forms or landing page campaigns Install and verify Google Insight Tag and conversion tracking Connect leads to CRM or Zapier workflows when needed Monitor campaigns daily and optimize based on CPL, demo quality, conversion rate, and pipeline impact Provide clear weekly or monthly performance reports with next steps Recommend creative angles, offers, and landing page improvements Requirements: Proven experience managing Google Ads for B2B SaaS companies Strong understanding of SaaS funnels, demo generation, and pipeline creation Experience targeting HR, People, Culture, Talent, or executive audiences is a plus Ability to manage campaigns from strategy to launch to optimization Experience with Google Campaign Manager, Google Insight Tag, Lead Gen Forms, CRM integrations, and conversion tracking Strong copywriting and analytical skills Clear communication and ability to explain performance in simple terms Goal: Help us turn Google Ads into a reliable acquisition channel for a B2B CultureTech SaaS company, with a focus on qualified demos, sales pipeline, and measurable revenue growth.

Amico Industrial is seeking a highly skilled Google Ads consultant to manage, optimize, and continuously improve our Google Ads campaigns to generate more qualified leads and measurable business results throughout North America. Our ideal partner has a proven track record of building high-performing Google Ads campaigns, improving return on investment, increasing qualified lead generation, and making data-driven decisions based on campaign performance and analytics. In addition to managing our account, we are looking for someone who enjoys coaching and teaching. We want to understand the strategy behind the campaigns, learn how to interpret the analytics and performance data, and gain the knowledge and confidence to eventually manage the account internally. We value clear communication, collaboration, and a long-term partnership with someone who is passionate about helping businesses grow.

Google Ads Specialist Needed for Growing Online Education Company (Long-Term) We are looking for an experienced Google Ads specialist to help manage and grow paid search campaigns for our online boating safety education business. We currently operate in California and Florida and are expanding into additional states. Our focus is on profitable growth, accurate tracking, and continuous optimization. What We’re Looking For— We are seeking someone whose primary expertise is Google Ads. This is not a general digital marketing role, and we are not looking for someone who primarily focuses on SEO, social media, or website design. Responsibilities — - Manage and optimize Google Search campaigns - Improve conversion rates and lower cost per acquisition - Perform keyword research and build negative keyword lists - Monitor search terms and identify growth opportunities - Optimize bidding strategies and campaign structure - Analyze performance and provide recommendations - Ensure conversion tracking and attribution are accurate - Collaborate with our developer regarding landing pages and technical issues - Conduct ongoing testing and optimization Requirements — - Minimum 3 years of Google Ads experience - Strong understanding of Google Search campaigns - Experience with Google Analytics 4 (GA4) - Experience with conversion tracking and Google Tag Manager - Strong analytical skills - Excellent communication and responsiveness - Ability to explain strategy and recommendations clearly Nice to Have — - Experience with online education, lead generation, or ecommerce businesses - Experience with WordPress websites - Experience managing campaigns across multiple geographic markets About Us — We are a growing online education company with an emphasis on long-term relationships, accountability, and data-driven decision making. We are looking for someone who can become a trusted partner as we continue to expand. When Applying, Please Include — - Your years of Google Ads experience. - Approximate monthly ad spend you currently manage. - Industries you have worked with. - Examples of results you are proud of. - Whether you work independently or as part of an agency. - Your preferred compensation structure. - Your favorite optimization you have made that significantly improved performance. - The first three things you would review when taking over an existing Google Ads account. Please begin your proposal with the words “Anchor Point” so we know you have read the entire posting. We are looking for a long-term relationship with someone who is proactive, communicative, and genuinely enjoys performance marketing.