Uprise Solar is looking for an experienced Fractional CMO or Fractional Head of Marketing to help us strengthen our marketing strategy, improve lead generation, and connect our marketing efforts more directly to sales. We are a locally owned solar and roofing company serving Washington, DC, Maryland, and Northern Virginia. We already have an established sales process, HubSpot CRM, multiple lead sources, content marketing, paid advertising, referral programs, and community outreach efforts. We need a senior marketing leader who can evaluate what we are doing, identify the best opportunities, and help us focus our time and budget. This is not a project where we only want an audit or a strategy presentation. We are looking for someone who can provide senior-level direction while also helping us turn the strategy into action. Initial responsibilities: * Audit our current marketing channels, spending, messaging, website, CRM, and reporting * Evaluate lead quality, conversion rates, customer acquisition costs, and revenue by lead source * Develop a prioritized 6 to 12-month marketing plan * Improve alignment between marketing, inside sales, and our sales team * Strengthen HubSpot reporting, attribution, automation, and lead management * Evaluate our current agencies, platforms, vendors, and contractors * Identify opportunities across paid media, SEO, content, email, referrals, direct mail, events, and community partnerships * Help us develop a customer acquisition strategy for Maryland and Virginia * Establish clear weekly and monthly performance reporting * Help leadership determine where additional support or resources are needed Ideal experience: * Senior marketing leadership experience with a growing consumer business * Experience in residential solar, roofing, HVAC, home services, or another locally focused consumer industry * A record of improving qualified lead volume, conversion rates, and customer acquisition costs * Strong HubSpot and marketing attribution experience * Experience managing agencies, freelancers, and internal teams * Ability to balance brand development with measurable lead generation * A practical and collaborative working style * A commitment to transparent and ethical consumer marketing We expect to begin with a 90-day engagement of approximately 5 to 10 hours per week. There may be an opportunity for an ongoing engagement if it is a strong fit. When applying, please include: 1. A brief description of your fractional marketing leadership experience 2. Examples of similar companies you have helped 3. Two or three measurable results from previous engagements 4. Your experience with solar, home services, or local consumer marketing 5. Your experience working directly in HubSpot 6. Your availability and typical monthly or hourly rate 7. Whether you personally perform implementation work or primarily provide strategic direction Please begin your proposal with the words “Uprise Marketing” so we know you read the full description.

SENIOR PAID MEDIA STRATEGIST ROLE OVERVIEW A Senior Paid Media Strategist at CTC is a full-funnel expert across both paid search and paid social. You operate as the lead media strategist for your client portfolio, combining deep Paid Media mastery to drive outcomes across the entire paid media ecosystem. You analyze data, develop strategy, execute with precision, and communicate results with clarity. You elevate everyone around you. WHAT WE LOOK FOR This place isn't for everyone, but it might be for you if… YOU SET THE STANDARD Your decisions are research-backed, every time Your client service is the bar others aspire to You arrive at meetings prepared, with data, insight, and a point of view You organize your time and say "no" so you can protect what's most critical You approach failure with curiosity, not defensiveness Your word is trustworthy, and you do what you say you will YOU ARE DRIVEN TO INCREASE VALUE You're passionate about building brands for the next generation You articulate your expertise so clearly that even a beginner follows along You document and report your work habitually You gather context before meetings, so you arrive ready to contribute YOU CREATE AN ENVIRONMENT OF EXCELLENCE You seek opportunities to sharpen your skills without being prompted You resist the temptation to play victim; you own outcomes 100% You're willing to put in the reps to be a domain expert You inspire others through the standard you hold for yourself WHAT YOU'LL DO INNOVATE You stay on the frontier of paid media strategy and technology across both search and social. You combine data analysis and client feedback to develop strategic plans spanning Google Ads and Meta. You make tactical recommendations for targeting, messaging, and campaign optimization across platforms. You test constantly, investigate relentlessly, and adapt strategy based on statistical outcomes. When it's time to pivot, you're among the first. You bring early insights to the team and lead the way. CREATE Creative problems take creative solutions. You write compelling direct-response copy for both search and social, build out campaigns in Google Ads and Meta Ads Manager, and ensure every initiative is launched on time, on budget, and built to win. You use historical data to guide decisions and find the hidden solution others miss. Attention to detail, proactive problem-solving, and data-driven decision-making are non-negotiables. OWN KPIs are your bread and butter. Google Sheets is your jam. "Count on Me" is your mantra. You see things through to the end. You project monthly budgets for each account, back every recommendation with data, and communicate results clearly to clients and teammates. You hold yourself to a high standard and share your learnings to elevate the buyers around you. People know: if you're involved, it gets done. WHAT SUCCESS LOOKS LIKE SUCCESS IN YOUR DAY-TO-DAY Optimize ad accounts across Google and Meta, building, testing, and iterating on campaign types, ad copy, creative, budgets, and bids to hit spend and ROAS targets Monitor active campaigns and adjust budgets and strategy in real time for the best results Forecast future budgets and performance using historical data and industry trends Run multivariate tests to determine the best-performing creative, copy, and audiences Pull and sort data tables to guide creative teams on top-performing elements Troubleshoot accounts for errors and warnings across Google Ads, Google Merchant Center, and Meta Ads Manager Communicate meaningful results to clients in weekly meetings, reports, and team debriefs Coach and assist junior buyers, sharing knowledge to uplift the full team SUCCESS IN YOUR FIRST THREE TO SIX MONTHS Ownership of Ad Accounts Actively running client accounts across paid search and paid social without regular assistance from other buyers. Accurate Reporting and Projecting You've learned the ropes, you can accurately project a client's spend and ROAS across both Google and Meta. Assisting Wherever Possible You share your knowledge freely, assist accounts owned by non-Sr. buyers, and operate palms-down to help wherever you can. WHAT YOU'LL BRING TO THE TABLE Significant experience creating and optimizing Google Ads accounts at scale. This is a top requirement; if you haven't done this, this role isn't for you 2–4+ years of paid media experience managing budgets of $350,000+ across search and/or social Expert-level knowledge of: Google Ads, Meta Ads Manager, Google Merchant Center, Google Analytics, Shopify, and copywriting Experience building, connecting, optimizing, and troubleshooting data feeds in Google Merchant Center Experience integrating Product Ratings from various aggregators into Google Merchant Center Ability to forecast budgets across channels based on historical data and client goals Strong Excel/Google Sheets skills. You analyze data, make decisions, and build recs from it Familiarity with Google Ads Desktop Editor Ability to think about a brand's 360° digital approach from acquisition through retention Confident interpersonal communicator. You can hold people accountable and lead difficult conversations Insatiable curiosity. You can't leave a problem alone until you've found a solution A desire to take calculated risks after carefully examining the calculus A unique combination of humility (willing to do the dirty work) and ambition (vision for what's ahead) Skilled in Asana or relevant project management software, preferred Exceptional written and verbal communication skills Ability to organize, prioritize, and manage multiple tasks with great attention to detail Ability to adapt to new processes, strategies, and goals To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values. We recognize these values aren't for everyone. They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant. For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive. We Set the Standard We Are Driven To Increase Value We Create an Environment of Excellence COMPENSATION Contract Compensation: Competitive hourly rate based on experience and expertise. Future Full-Time Compensation: If both parties decide to transition to full-time employment, compensation will be discussed as part of that process and will be based on experience, role scope, and internal compensation guidelines.

Company Description Scenergy Dating LLC, doing business as The Dating Doc, is a San Antonio–based dating service that blends coaching, curated singles events, matchmaking, and specialized media for singles across ages and professions. The organization focuses on creating authentic connections through both in-person and digital experiences. Many of The Dating Doc’s events support community-focused causes, including the Leukemia & Lymphoma Society, Soldiers’ Angels, and the San Antonio Food Bank. The team values innovation, social impact, and a supportive environment for both clients and staff. Prospective team members can explore thedatingdoc.com to learn more about services, values, and brand voice. Role Description The Fractional Chief Marketing Officer (CMO) will lead The Dating Doc’s marketing strategy and execution, ensuring the brand grows across coaching, events, matchmaking, and media offerings across all markets. This part-time, hybrid role is based in San Antonio, TX and requires close collaboration with the founder and cross-functional teams. Day-to-day responsibilities include developing and refining the overall marketing strategy, planning and launching integrated campaigns, and aligning marketing initiatives with revenue and growth goals. The role will oversee brand positioning, content direction, and customer acquisition across digital, social, and offline channels, including events and partnerships. The Fractional CMO will analyze performance metrics, optimize marketing spend, guide public relations efforts, and support sales enablement to drive consistent lead generation and customer retention. Qualifications Strong skills in Market Planning and Marketing Management to design, prioritize, and execute effective, data-informed marketing roadmaps. Proficiency in Market Research to understand target audiences, competitive dynamics, and emerging trends in the dating and lifestyle space. Experience in Public Relations, including media outreach, brand storytelling, and reputation management. Background in Sales or close collaboration with sales functions to align marketing initiatives with pipeline and revenue goals. Proven leadership experience in senior or fractional marketing roles, preferably within consumer services, lifestyle, or tech-enabled businesses. Ability to interpret marketing analytics, set KPIs, and optimize campaigns across digital and offline channels. Excellent communication, collaboration, and stakeholder management skills, with the ability to influence strategy and execution. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are a plus. Comfort working on-site in San Antonio, TX, with a hands-on approach to events, partnerships, and community-driven marketing for San Antonio and all company markets.

We are seeking an experienced and result-driven Digital Marketing Strategist to develop and execute an end-to-end lead generation strategy targeting the US market. The ideal candidate will specialize in attracting B2B clients within the financial services and bookkeeping sectors. In this role, you will focus on building a robust lead funnel driven by engaging short-form and long-form video content (video editorials, Reels, Shorts) and leveraging social media marketing to scale our acquisition channels. Key Responsibilities: Strategy & Lead Generation: Design and implement a multi-channel digital marketing strategy tailored for B2B audience acquisition in the US financial and bookkeeping sectors. Content Strategy: Conceptualize and guide the production of high-converting video assets, including video editorials, Reels, TikToks, and YouTube Shorts. Social Media Marketing: Manage, optimize, and scale content distribution across key platforms (LinkedIn, YouTube, Instagram, etc.) to capture and nurture high-quality B2B leads. Market Positioning: Craft compelling messaging that resonates with business owners and decision-makers looking for financial and bookkeeping solutions. Analytics & Performance: Track performance metrics, analyze lead generation funnels, and continuously optimize campaigns for higher ROI and lower CAC. Requirements & Qualifications US Market Expertise: Deep understanding of the US market landscape, consumer behavior, and B2B buyer journeys in the financial services sector. B2B Audience Acquisition: Proven track record in attracting, engaging, and converting B2B clients—specifically around bookkeeping and financial services. Video Content Strategy: Strong experience using video formats (editorials, Reels, Shorts) as a core driver for engagement and lead generation. Social Media Proficiency: Hands-on experience with SMM strategies and social platform algorithms to drive organic and paid distribution. Analytical Mindset: Ability to convert marketing metrics into actionable insights to improve campaign conversion rates. Preferred / Nice-to-Have Fintech & Startup Experience: Prior experience in promoting and scaling fintech startups or emerging financial services is a major plus. Project Details Type: Freelance / Contract Target Region: United States Focus Niche: Bookkeeping & Financial Services

Join our dynamic Fractional CFO & Controller firm as a Growth Marketing Manager. We seek a professional with a strong background in securing qualified leads for professional services. Your role will involve developing and executing marketing strategies to drive growth and engagement. If you have a passion for financial services marketing and a knack for lead generation, we want to hear from you!

About TrulyUs TrulyUs is building a new kind of dating platform based on trust, identity verification, honesty, and intentional relationships. Rather than competing by adding more features, we're challenging many of the assumptions that traditional dating apps have made over the last decade. We're looking for someone who enjoys testing ideas, understanding customer psychology, and discovering what messages genuinely resonate. This is not a traditional social media management role. Type: Independent Contractor (Hourly) No agencies please. I am looking to work directly with an individual. What you'll do Your primary responsibility is to design and manage a structured experimentation program using Meta advertising. You'll work closely with the founder and Social Media director and the Paid Media Specialist (focused on ad placement and analysis) to develop hypotheses, messaging themes, interpret results, and continuously improve positioning for customer acquisition. Responsibilities include: • Develop messaging themes and campaign hypotheses. • Design structured A/B and multivariate tests. • Recommend creative concepts and briefs for ad production. • Manage Meta campaign structure, audiences • Identify actionable insights from campaign performance • Recommend the next round of experiments based on the data. Success looks like You're measured by how quickly we learn. For example: • Which emotional messages resonate? • Which audiences convert best? • Which hooks generate the lowest acquisition cost? • What have we learned about our customers this week? Required experience • 5+ years managing Meta advertising campaigns. • Demonstrated success improving customer acquisition for consumer products. • Strong experience with experimentation and A/B testing. • Comfortable interpreting marketing analytics and performance metrics. • Experience with subscription businesses, marketplaces, consumer technology, dating, fintech, or direct-to-consumer products is strongly preferred. • Excellent written communication. • Comfortable challenging assumptions with evidence. Bonus experience • Consumer psychology • Behavioral economics • Customer research • Conversion rate optimization (CRO) What I'm looking for Curiosity is more important than ego. I want someone who enjoys asking: "Why did this work?" instead of simply saying: "Let's spend more money on the winner." I value clear thinking, intellectual honesty, and evidence-based decision making. If the data proves my assumptions wrong, I want someone who is comfortable saying so. When applying, please include: 1. Two examples of consumer products you've helped grow. 2. A brief description of your approach to experimentation. 3. An example of an insight that changed a marketing strategy. 4. Your hourly rate and weekly availability.

About DripShop DripShop is a mobile social-commerce platform for trading cards and collectibles — live-stream shopping, instant pack openings, and creator-driven drops. We're growing 30–40% month over month, our buyers convert and repeat at high rates, and we're ready to put real fuel — and real rigor — behind new-user acquisition. What we need We're looking for a hands-on growth/performance marketer to own top-of-funnel acquisition and the measurement behind it. Our funnel below signup is strong: activation and repeat purchase are healthy and improving. The opportunity is twofold — (1) rebuild and scale our signup volume through paid and scalable channels, and (2) stand up clean attribution so we actually know which channels and creators drive new buyers. This is a senior, build-from-scratch role for someone who can run campaigns and trust their own numbers — wired more like an analyst or engineer than a brand marketer. Not a strategy-deck role. DripShop is a mobile-first app, so this is squarely about driving app installs and first purchases across iOS and Android. Scope of work Plan, launch, and optimize paid app-install and conversion campaigns (Apple Search Ads, Meta, TikTok, and other channels you recommend) across iOS and Android, managing budget to a target cost-per-new-buyer. Audit and rebuild mobile + web acquisition attribution (an MMP like AppsFlyer/Adjust, SKAdNetwork/iOS ATT, GA4, Mixpanel) so every install and signup is traceable to a source. Own app store optimization (ASO) across the App Store and Google Play — metadata, keywords, and store creative that lift install conversion. Build and maintain a weekly acquisition dashboard: spend, installs, signups, CAC, activation — by channel. Partner with our creator team to make creator/affiliate activity measurable and scalable. Run structured experiments on channels, creative, and onboarding to lift installs, signups, and first-purchase conversion. You should have 5–7 years running paid user acquisition for a consumer mobile app (iOS + Android), with real budget ownership. A prior engineering, data science, analytics, or quant role — you think in systems and reason from data, not vibes. Hands-on GA4 + Mixpanel (or similar) and fluency with SQL — you build your own funnels, pull your own data, and trust your own numbers. Deep knowledge of mobile attribution and measurement: MMPs (AppsFlyer/Adjust/Branch), SKAdNetwork, iOS ATT, deep linking, and SDK-based install tracking. Hands-on app store optimization (ASO) experience across the App Store and Google Play. A track record of lowering CAC or scaling installs efficiently — bring numbers. Who you are Self-starter / entrepreneurial. You operate like a founder: you scope your own work, own the outcome, and don't wait to be told what to measure. AI-native. You use LLMs and automation to do the work of a larger team — analyzing data, generating and iterating creative, and automating reporting. Analytically rigorous. You design clean experiments, separate signal from noise, and can defend every number you put on a dashboard. Nice to have Social commerce, live shopping, collectibles/TCG, or creator/influencer-driven growth experience. CRM/lifecycle familiarity (Customer.io, ManyChat, Klaviyo) — secondary, but useful. To apply, include in your proposal A consumer acquisition program you ran — channel, budget, and the result (CAC, signups, or ROAS). How you'd approach fixing attribution when most signups currently show up as "direct/unknown." Your relevant tool stack (ad platforms + analytics + attribution).

US-Based Growth Marketing Expert for AI SaaS (SEO / AEO Platform) Hourly: $75–150/hour Location: United States Only Commitment: 10–20 hours/week to start (with opportunity to grow into a long-term role) We’re launching an innovative AI-powered SaaS platform that helps SEO agencies, marketers, and website owners manage blog content, SEO, and Answer Engine Optimization (AEO). We’re looking for an experienced US-based Growth Marketing Expert to help launch and scale the platform. This is not a traditional digital marketing role. We’re looking for someone who will act as our Growth Marketing leader—not simply manage ad campaigns. You’ll help shape our go-to-market strategy, customer acquisition engine, and conversion optimization efforts. Responsibilities * Develop and execute our go-to-market strategy * Drive qualified demo requests for our agency platform * Increase free trial signups and paid conversions for our self-service SaaS * Manage and optimize paid advertising (Google Ads, LinkedIn, Meta, Microsoft, Reddit, etc.) * Improve landing page and funnel conversion rates through A/B testing * Build and optimize email nurture and marketing automation campaigns * Monitor and improve KPIs including CAC, CPL, ROAS, trial-to-paid conversion, and MRR growth Requirements * Must be based in the United States * 5+ years of B2B SaaS growth marketing experience * Proven success launching or scaling SaaS products * Strong expertise in Google Ads and performance marketing * Experience with conversion rate optimization (CRO) * Experience with GA4, Google Tag Manager, and HubSpot (or similar CRM) * Experience marketing AI, SEO, MarTech, or agency-focused SaaS is a strong plus We’re Looking For We want someone who thinks like an owner, uses data to make decisions, tests aggressively, and can build a scalable customer acquisition engine. Success in this role will be measured by qualified demo bookings, free trial growth, customer acquisition cost, conversion rates, and recurring revenue growth. This position is for an individual freelancer only. No agencies, white-label firms, or outsourced teams. You must personally perform the work and be available for regular strategy calls during US business hours. To Apply Please answer the following: 1. Describe a B2B SaaS product you’ve helped launch or scale. What was your acquisition strategy, which channels did you use, and what measurable results did you achieve? Please include specific metrics (CAC, CPL, ROAS, trial signups, conversion rates, MRR growth, etc.). 2. What is the largest monthly paid advertising budget you’ve personally managed? Which platforms did you oversee? 3. Have you marketed an AI, SEO, MarTech, or agency-focused SaaS product? If so, please describe your role and the results. 4. Describe one growth experiment or A/B test that produced a meaningful improvement. What did you test, and what was the outcome? 5. Please provide links to your LinkedIn profile, portfolio, case studies, or examples of SaaS products you’ve worked on. 6. Why are you interested in this opportunity, and what makes you a strong fit?

We're looking for a strategic marketer who knows how to turn business goals into marketing plans that drive real growth. As a Digital Marketing Strategist, you'll lead the thinking behind our clients' marketing efforts. You'll identify opportunities, build go-to-market strategies, analyze performance, and work alongside our specialists to execute campaigns across SEO, Paid Media, Social Media, Email Marketing, Content, Digital PR, and CRO. If you enjoy solving marketing problems, making data-driven decisions, and influencing business growth, we'd love to meet you. What You'll Own Develop full-funnel digital marketing strategies based on each client's business objectives. Create go-to-market plans that include positioning, messaging, channel strategy, and customer acquisition plans. Identify growth opportunities through market research, competitor analysis, customer insights, and performance data. Collaborate with SEO, Paid Media, Creative, Content, and Project Management teams to execute strategic initiatives. Analyze campaign performance, identify gaps, and recommend optimization strategies that improve ROI. Present strategic recommendations and performance insights to clients with confidence. Stay ahead of industry trends, platform updates, and emerging marketing opportunities. What You Bring 7+ years of experience developing and leading digital marketing strategies. Strong experience in one or more of the following industries: Beauty CPG Medical Retail Health & Wellness Fashion E-commerce Deep understanding of SEO, Paid Media, Social Media, Email Marketing, Content Marketing, and conversion optimization. Strong analytical skills with the ability to translate data into actionable business decisions. Excellent communication and presentation skills. Comfortable working independently while collaborating across multiple teams. Experience using ClickUp, Slack, Microsoft Office, Canva, and other modern collaboration tools. Nice to Have Previous agency experience. Experience leading client strategy meetings and presenting marketing roadmaps. We're looking for someone who doesn't just manage campaigns—you build strategies that help businesses grow.

The Fractional Director of Marketing will be responsible for developing and executing marketing strategies that create new business opportunities for Conceptual Minds. This role is focused on helping Conceptual Minds attract, engage, and convert prospects — primarily auto repair shops, tire dealers, and other fragmented consumer-focused service businesses. The ideal candidate understands how to market an agency, professional services firm, or B2B service provider to business owners who may not be sophisticated marketers but are highly motivated to grow. We are looking for someone with a strong agency background who knows how to position marketing services, create compelling lead generation campaigns, build credibility, and move prospects from awareness to sales conversations. Experience working with agencies or businesses that serve fragmented local consumer categories — such as automotive, home services, healthcare practices, franchise systems, or multi-location operators — is strongly preferred. Key Responsibilities Lead Generation Strategy Develop and manage a marketing strategy designed to generate qualified leads for Conceptual Minds. Identify and prioritize target segments, including independent auto repair shops, tire dealers, multi-location operators, and other local service businesses that fit Conceptual Minds’ ideal customer profile. Create campaigns that drive prospect engagement through channels such as email marketing, LinkedIn, webinars, direct mail, referral programs, partnerships, content marketing, paid media, industry associations, and event marketing. Build lead generation systems that consistently create awareness, interest, and sales opportunities for Conceptual Minds. Brand Positioning & Messaging Strengthen Conceptual Minds’ positioning as a trusted marketing growth partner for auto repair shops, tire dealers, and local service businesses. Develop clear messaging that explains what makes Conceptual Minds different, including its industry knowledge, practical coaching model, customer-centric approach, creative strategy, and data-driven marketing recommendations. Create content and campaign themes that resonate with business owners who care about car count, customer retention, revenue growth, marketing ROI, and operational simplicity. Help translate Conceptual Minds’ expertise into marketable content, including webinar topics, case studies, email campaigns, social posts, sales collateral, lead magnets, landing pages, and thought leadership pieces. Campaign Planning & Execution Plan and oversee campaigns designed to generate new leads and nurture existing prospects. Coordinate with internal team members, designers, copywriters, media buyers, vendors, and leadership to ensure marketing initiatives are executed on time and with a high level of quality. Develop campaign calendars, promotional plans, event follow-up sequences, webinar marketing plans, and prospect nurture workflows. Ensure that all marketing activity supports Conceptual Minds’ sales goals and overall growth strategy. Funnel Development & Sales Enablement Help improve the path from prospect awareness to booked sales conversations. Develop and refine lead capture forms, landing pages, email sequences, sales collateral, follow-up messaging, and prospect education materials. Work with leadership and sales stakeholders to define lead qualification criteria and improve handoff from marketing to sales. Create materials that help prospects understand Conceptual Minds’ services, value proposition, case studies, pricing logic, and growth methodology. Support sales conversations with strategic insights, campaign ideas, competitive positioning, and prospect-specific recommendations when needed. Performance Tracking & Optimization Track and report on lead generation performance, including qualified leads, booked calls, conversion rates, campaign performance, cost per lead, source attribution, and pipeline contribution. Evaluate which marketing channels and messages are creating the strongest opportunities for Conceptual Minds. Recommend adjustments to improve campaign performance, lead quality, and conversion efficiency. Help build a more disciplined reporting process for Conceptual Minds’ own marketing efforts. Required Qualifications 5+ years of marketing experience, with meaningful experience working in or with a marketing agency. Proven ability to develop and execute lead generation strategies for a B2B service business, agency, consulting firm, or professional services company. Experience creating campaigns that generate qualified leads and sales opportunities. Strong understanding of direct response marketing, positioning, content marketing, email marketing, webinars, LinkedIn, referral marketing, and sales enablement. Ability to write or guide clear, compelling messaging for business owner audiences. Strong understanding of how to move prospects through a marketing and sales funnel. Comfortable working with leadership to turn business goals into actionable marketing plans. Strong project management skills and ability to coordinate multiple campaigns and stakeholders at once. Ability to analyze marketing performance and make practical recommendations based on results. Excellent written and verbal communication skills. Preferred Qualifications Experience working with agencies that support fragmented consumer-focused industries, including: Automotive repair and tire dealers Home services HVAC, plumbing, electrical, roofing, or pest control Healthcare practices Franchise systems Multi-location local service businesses Other high-trust, local consumer service categories Experience marketing to small business owners, operators, franchisees, or local market leaders. Experience creating thought leadership, webinars, industry-specific campaigns, case studies, and nurture sequences. Familiarity with CRM systems, email marketing platforms, Google Analytics, Google Ads, LinkedIn, landing page tools, call tracking, and marketing automation. Experience supporting event marketing, industry association partnerships, referral programs, or affinity-style business development programs. Automotive aftermarket, tire, auto repair, or local service marketing experience is a strong plus. Ideal Candidate Profile The ideal candidate is a practical growth marketer who understands how to generate leads for a specialized marketing agency. They should know how to take a clear niche — auto repair shops, tire dealers, and local service businesses — and turn that focus into compelling campaigns, strong messaging, useful content, and qualified sales opportunities. This person should be strategic enough to shape the overall marketing plan, but hands-on enough to help create campaigns, improve landing pages, guide email sequences, develop webinar topics, and identify what is or is not producing results. They should understand that Conceptual Minds does not need generic marketing activity. It needs marketing that builds trust, demonstrates expertise, educates prospects, and creates meaningful sales conversations with the right types of business owners. Success Measures Success in this role will be measured by: Increased qualified leads for Conceptual Minds More booked sales conversations with ideal-fit prospects Stronger lead quality from target industries Improved prospect nurture and follow-up systems Clearer positioning and messaging for Conceptual Minds Better visibility in the automotive repair, tire dealer, and local service business markets More consistent execution of campaigns, webinars, content, partnerships, and referral programs Improved tracking of marketing source, pipeline contribution, and conversion performance Position Details Role Type: Fractional / Part-Time / Contract Reports To: CEO / Leadership Team Primary Focus: Lead generation and growth marketing for Conceptual Minds Location: Remote, with occasional meetings as needed Target Market: Auto repair shops, tire dealers, and fragmented local service businesses Compensation: Commensurate with experience and scope of engagement Summary This is a growth-focused marketing leadership role for someone who understands agency marketing, B2B lead generation, and the realities of selling to small and mid-sized business owners. The right person will help Conceptual Minds build a more consistent, strategic, and measurable marketing engine that attracts the right prospects, creates trust before the sales conversation, and supports long-term company growth.