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Posted 2 months ago
  • Hourly: $20.00 - $30.00
  • Intermediate
  • Est. time: More than 6 months, Less than 30 hrs/week

We are seeking a results-driven, part-time Marketing Director to expand our medical referral network and manage our website & social media. The ideal candidate will have experience in healthcare marketing and a strong understanding of social media platforms. Responsibilities include developing marketing strategies, building and maintaining social media presence, creating content, engaging with referring physicians, increasing AI search visibility, optimizing website, and analyzing campaign performance. The ideal candidate will be dynamic, results oriented, personable, and upbeat.

Posted 4 quarters ago
  • Hourly: $15.00 - $85.00
  • Expert
  • Est. time: 1 to 3 months, Not sure

We’re an e-commerce group building brands that stand out through clarity, design, and human insight. You’re a packaging designer who thinks like a strategist — curious, analytical, and precise. You research, write, and design with intent, understanding how people see, trust, and decide. You know how to translate a product’s story into visuals and words that sell naturally. This is a long-term opportunity to grow with a team that turns smart ideas into lasting brands.

  • Hourly: $75.00 - $100.00
  • Expert
  • Est. time: 3 to 6 months, 30+ hrs/week

We're a talent partnerships agency looking for an experienced Airtable and automation expert for an ongoing, flexible retainer role. We need a true problem-solver who looks at our entire business and workflow and designs smart, simplified solutions, not someone who just builds exactly what's asked without considering the bigger picture. We have a high-volume database (300k+ records) with multiple datasets that aren't perfectly connected, and we're running a multi-phase plan to enrich, connect, and automate across all of it. *Immediate project (starting now): Integrating two third-party data APIs into Airtable: - Apollo: ongoing contact enrichment using job-change detection to push updates into staging columns automatically, plus enrichment on new contacts. The more straightforward of the two. - Winmo: pulling verified brand, contact, and agency-to-brand relationship data, matched to our existing records via stored IDs. More involved, since it requires linking incoming data to the correct existing records (some as linked records) rather than creating duplicates. Both feed into staging columns alongside our existing data, with a review-and-approve step before anything updates our live records (non-destructive enrichment). Larger phased plan (where the long-term role goes): The APIs are just the start. From there we're building toward AI-powered data enrichment across our full database, an automated outreach and follow-up system modeled on one we already run, and ongoing automation and workflow optimization across the board. We want someone who can own this roadmap with us, bring expertise we don't have in-house, and simplify a complex system rather than add to it. What we're looking for: - Strong Airtable expertise: analysis, troubleshooting, architecture, and workflow strategy, not just automation building - Strong Make (Integromat) and Zapier experience (required) - Third-party API integration experience (required) - Experience with AI/LLM API integration (OpenAI or similar) and structured data workflows (strongly preferred) - Webflow experience (a plus) - Someone who delivers polished, end-to-end solutions and thinks about the whole workflow, so we're not stuck making endless adjustments down the line - A genuine collaborator who brings ideas and expertise, rather than relying on us to design the solution and just executing it Important on pricing: We're looking for someone who quotes a flat fee per project upfront, based on your own hourly rate and time estimate, rather than billing open-ended hourly. For ongoing support we'd set up a retainer. This structure matters to us, so please confirm you're comfortable working this way. This is a reliable, long-term relationship for the right person, with steady work across data enrichment, AI, and automation. Please share relevant experience with similar Airtable, API, and automation projects, and how you typically structure project versus retainer pricing.

  • Hourly: $33.00 - $60.00
  • Intermediate
  • Est. time: 1 to 3 months, Less than 30 hrs/week

We're Bennett Awards, a custom award and recognition studio that designs meaningful awards, deal toys, and recognition pieces for many of the world's leading brands. We're looking for a UX/UI designer to help update our Home page (and a few other key landing pages) on our website. We need to maintain our branding but would like to create a stronger experience and customer journey for our website visitors. We want to transform our Home page and key landing pages into a guided buying experience that builds confidence, clearly communicates what Bennett Awards does, and naturally encourages visitors to start a project. Our goal isn't simply to redesign these pages. We're looking for someone who can improve the overall experience, simplify decision making, and create pages that reflect the quality and craftsmanship of our brand. What We're Looking For: Strong UX/UI design experience. Experience designing premium brand websites. Experience working in Squarespace. Experience in Webflow. We plan to migrate in the future and we would ideally like to continue working with the same designer to help implement this migration. A strong understanding of customer journeys and conversion-focused design. Knowledge and experiences with implement on-page SEO best practices into page designs, not only for traditional SEO but also for AI searches Someone who is comfortable challenging our assumptions and bringing thoughtful ideas to the table. Project Scope: We've already developed a detailed Home page specification that outlines the customer journey, messaging hierarchy, page structure, content direction, and visual references. For the initial concept, we'd like the design to follow this specification closely. The goal is to see your interpretation of the strategy we've already developed, rather than a completely new direction. That said, we're looking for a designer who can elevate the experience through strong UX, thoughtful visual design, typography, spacing, imagery, and interaction. If you identify opportunities to improve the user experience while staying true to the overall strategy, we're open to discussing those as the project evolves. After the Home page is complete, we would like you to follow the same process with a few of our key landing pages. Primary Objectives: Build confidence quickly and communicate what Bennett does within the first few seconds. Showcase the quality, craftsmanship, and credibility behind the Bennett brand. Guide visitors through a clear buying journey instead of encouraging them to search for information. Increase qualified project inquiries. Create a design system that can continue to evolve as our website grows. This Could Become an Ongoing Relationship Beyond this homepage project, we have several additional initiatives planned, including: A future migration to Webflow Product page improvements Additional website and marketing design work We're looking to build a long-term relationship with someone who can become a trusted extension of our team and help maintain consistency across future projects. To Apply Please include: Examples of Home page or landing page redesigns you've completed Projects where you've improved customer flow or conversion Your experience with Squarespace and Webflow A brief explanation of how you approach homepage strategy and customer journeys Our website: https://www.bennettawards.com

  • Hourly: $25.00 - $50.00
  • Expert
  • Est. time: More than 6 months, 30+ hrs/week

**Job Description:** We are looking for an experienced Software Quality Engineer to enhance quality in our SaaS platform through manual testing, test automation, API validation, and collaboration across teams. This senior role focuses on building scalable quality systems rather than just executing test cases. **Core Responsibilities:** - **Quality Strategy:** Improve QA processes, establish testing standards, create risk-based testing, and drive quality metrics. - **Manual Testing:** Develop test plans, perform exploratory and regression testing, validate workflows, and document defects. - **Test Automation:** Design automated testing frameworks for UI and APIs, integrate testing into CI/CD pipelines, and enhance automation coverage. - **API Testing:** Test REST APIs, validate authentication, and create automated regression suites. - **Data Validation:** Validate application data, perform data reconciliation, investigate issues using SQL, and verify integrations. - **Documentation:** Maintain test plans, QA processes, release checklists, regression suites, status reports, and defect documentation. - **Collaboration:** Work with developers, participate in reviews, lead bug triage, and communicate quality risks. **Required Experience:** - 5+ years in QA for SaaS products - Strong manual and test automation skills - API testing experience and strong SQL skills - Agile methodology experience - Excellent communication skills **Preferred Experience:** - Familiarity with AI tools for QA processes - Experience with B2B SaaS platforms, enterprise software, and complex workflows **Automation Tools:** Playwright, Cypress, Selenium, TestCafe **API Tools:** Postman, Swagger/OpenAPI **Data Validation:** SQL Server, PostgreSQL, MySQL

  • Hourly
  • Intermediate
  • Est. time: 3 to 6 months, 30+ hrs/week

Long-term partnership. Individual operator or tight team. Bootstrapped venture. Propose your engagement. Project Overview BuildQuest is a SaaS marketplace helping homeowners plan $100K–$2M construction projects — major remodels, additions, custom builds. We solve a chronic problem that has plagued residential construction for decades, and we solve it from both sides of the marketplace. Order matters: BuildQuest was built to serve homeowners first. Pros come second. That orientation defines our positioning, pricing, and every decision. What we are BuildQuest is a real SaaS platform in active development — not a slide deck and not a solo founder side project. There’s a serious engineering team, a UI/UX and product lead, and an advisory board with deep tech backgrounds. The product is in good hands. What’s been founder-built and now needs a marketing partner is the public-facing marketing layer — brand voice, story, creative, distribution, infrastructure. That’s the work this hire takes over. Companion Document We’ve also attached the BuildQuest Marketing Manifesto to this posting — eight specific beliefs that shape what we’re hiring for. Please review it before responding. Candidates who reference it directly in their proposal will be evaluated more favorably. The two-sided problem Homeowner side (B2C — primary audience, paying customer). Planning a major project today means fragmenting effort across Pinterest, contractor calls, cost calculators, and trial-and-error research — to figure out what to build, articulate a personal style, land on a realistic budget, and find qualified pros. Months or years. Many projects die in the planning phase. Pro side (B2B — served through serving homeowners). Design and construction pros burn hundreds of hours on unrealistic prospects, then get charged by referral services to chase the same kind of leads. They’re tired of being courted as the customer. How BuildQuest flips the script. Most marketplaces in this category court pros as the customer and treat homeowners as the lead being sold. We do the opposite. Homeowners are the paying customer. Pros earn access by being good at their work — and what they get is fundamentally different from a referral platform: clients with clear scope, defined style, realistic budgets, ready to engage. That’s the B2B strategy: serve pros by serving the homeowner well. Why Now • AI is rewriting consumer discovery. Google search volume is plateauing for the first time. Homeowners increasingly ask ChatGPT, Perplexity, and Claude. The search-and-aggregator model that built Houzz and Angi is structurally shifting. • The referral-platform model is collapsing under pro fatigue and broken unit economics. • Consumer expectations for premium service in residential construction are at an all-time high — with almost nothing in the current landscape meeting them. Someone builds the homeowner-first incumbent in this space within the next 24 months. We intend it to be us. The marketing partner who joins now helps decide what that brand becomes. Why this engagement is different Long-term partnership, preserves your independence. Joining for the long haul — not executing a campaign and disappearing, and not a soft pitch to W-2. The best independents are independent for real reasons; we respect that. Brand DNA, not brand amplification. The narrative, voice, message architecture, and launch playbook are still being shaped. You help architect them. That window closes at launch. A storytelling and visual craft role at its core. The marketing partner owns the brand’s words and the visual output of marketing — mockups, ad creative, collateral, video concepts, social. Clint runs UI/UX and product design; the marketing partner runs marketing design. Two crafts, side by side. Founder-led content is the engine. Bill’s podcast (59 episodes and growing), book, and 30+ years of expertise are the engine. The partner builds the systems around it that scale the founder’s authority — amplification, distribution, repurposing. Founder-engaged collaboration. Bill is present at the weekly working session, looped in on meaningful decisions, and reviewing what goes out before it ships. The partner brings finished thinking and finished work; Bill reacts, we refine, we ship. Decisions happen in days, not months. Core focus areas Creative voice, copy & visual execution (primary) • Develop the brand voice and message architecture for both audiences (homeowner-first B2C, pro-serving B2B) • Write the core marketing collateral — landing pages, email sequences, ad copy, sales pages, social posts, video scripts, podcast descriptions • Produce designed mockups and finished-feeling marketing collateral — show up to working sessions with visualized concepts, not just briefs • Identify hook points — the moments where a homeowner (or pro) commits — and architect messaging and creative around them • Build the educational content strategy that translates 30+ years of construction expertise into content that genuinely teaches and converts • Develop launch narratives across pre-launch, beta, soft launch, public phases Launch & lifecycle systems (primary) • Design and execute waitlist and beta tester recruitment • Recruit design and construction pros to the platform’s free tier • Architect the full lifecycle — acquisition, activation, retention, expansion, referral, win-back • Run early acquisition tests with discipline on owned vs. rented attention Distribution & owned channels • Build distribution systems that turn content into actual attention • Prioritize owned media (email, podcast, community) over rented (paid) • Establish partnership and co-marketing strategy with adjacent brands Polish & revamp the marketing layer • Elevate the current marketing websites (founder-built; in need of partner-driven polish or revamp) • Audit and elevate current social presence and email list • Keep / optimize / rebuild decisions; lead execution Marketing infrastructure • Propose and implement CRM, automation, analytics, reporting • Email automation workflows • AI-augmented content workflows turning 59+ podcast episodes into multi-channel reach Content strategy, SEO & AI-era discovery • Modern SEO: semantic search, topic clusters, E-E-A-T • AI-era discovery: GEO/AEO, structured content for LLM citation, presence inside AI-generated answers • Repurposing systems for long-form expertise • Local SEO for the pro side Required capabilities Creative voice and copy. This role lives or dies on storytelling. You take 30+ years of construction expertise and turn it into stories homeowners feel and pros trust. You write hooks that convert. You design educational content that earns trust by genuinely teaching. You think in hook points and architect messaging around them. You write in long-form and short-form, B2C and B2B. Visual design fluency. You bring concepts to life visually — mockups, layouts, ad creative, social posts, video concepts, marketing collateral that’s already designed when it hits the table. Fluent in modern design tools (Figma, Canva, AI design and video tools). You produce finished-feeling work without waiting on a designer. Sector experience. U.S. home improvement, real estate, or residential design/construction — or proven ability to go deep on a complex category fast, with portfolio evidence. 0→1 launch experience. You’ve shaped brand positioning from scratch and taken products through pre-launch → beta → soft → public launch. Portfolio work to show. AI-era discovery (GEO/AEO). You build for presence inside AI-generated answers, not just search results pages. The most consequential shift in marketing discovery since Google itself The mission for a 2026 launch. Distribution-first thinking. Content abundance is no longer the constraint; distribution is. You measure success on reach and engagement, not output volume. Lifecycle marketing. You think in the full arc — acquisition, activation, retention, expansion, referral, win-back — not just the funnel top. Modern, AI-augmented marketing practice. You’ve built technology-augmented workflows that deliver meaningful productivity gains. Show us how a single operator or tight team uses today’s tools to deliver what used to take ten people — and how that leverage serves both sides of a two-sided marketplace. Analytics, stack architecture, systems thinking. Expert-level analytics, A/B testing, attribution, dashboard design. Can propose and implement a marketing stack appropriate to an early-stage two-sided SaaS. Reusable workflows. Strongly preferred • Two-sided marketplace experience — chicken-and-egg dynamics, geographic clustering, network effects • Vertical SaaS marketing — deep industry credibility, partnerships, community over feature comparisons • Founder-led content systems — you’ve built repurposing and distribution around a founder’s voice without losing the voice Helpful, not required • Performance marketing (Meta Ads, Google Ads, LinkedIn) • Podcast and long-form content optimization • Conversion rate optimization • Prior fractional or agency experience with early-stage clients What you’d be working with • Podcast: 59 episodes (and growing) of long-form expert content with established production workflows • Quinn AI Guide: designed character with voice synthesis and locked tagline, integrated into the platform • Companion brand: book + podcast feeding the platform’s AI knowledge base • Brand Standards v2: visual identity foundation in place • Two marketing websites — founder-built; in need of partner-driven polish or revamp • Live interactive tools on the platform site (proof of the platform philosophy) • Social presence across multiple channels — also founder-built, also needs elevation • Small email list ready to grow and segment How the founder works High standards, intense attention to detail. Every element of design, development, and brand reflects 30+ years of working on projects where one missed detail costs months and tens of thousands. Founder-engaged collaboration. Bill is present at the weekly working session, looped in on meaningful decisions, and reviewing what goes out before it ships. The partner brings finished thinking and finished work; Bill reacts, we refine, we ship. Decisions happen in days, not months. Deep respect for marketing’s value. Bill is not the founder who treats marketing as “spend” or expects magic. He’s looking for a partner whose expertise he respects, whose work he’ll back, and whose voice carries weight in decisions. Dual-vantage perspective. Bill operates from rare understanding of both homeowner and pro perspectives. Expect this to enrich every conversation about positioning, message, and audience. Engagement Structure We are intentionally not specifying fixed hours, retainer amounts, fee structures, or budget. We want you to propose what fits this engagement. Tell us: • Solo operator or tight team • Time commitment you’d propose for this scope • Engagement model (retainer, project-based, hybrid) • Marketing stack you’d recommend and approximate run-rate cost • How you’d structure the first 90 days • Your view on staying beyond launch as a long-term partner We evaluate on quality of thinking, fit with our reality, and the strength of the work itself — not just on price. Application Requirements Please submit your proposal through Upwork with the following: 1. Respond to the Manifesto Review the BuildQuest Marketing Manifesto (attached to this posting). In your cover letter, name 1–2 principles that most resonate with you and 1 you’d push back on or refine. This isn’t a trick — we want genuine engagement with how we think. 2. Cover Letter (300 words max) • Your reaction to the Manifesto • Your sector experience — home improvement, real estate, residential design/construction, or how you’ve gone deep on complex categories before • How you operate as a modern, AI-augmented marketer — and how that leverage serves both sides of a two-sided marketplace • Your view on long-term partner vs. project-only work 3. Writing Sample One piece of writing you’re proud of — a landing page, email sequence, long-form post, ad campaign, or brand narrative. The piece that best represents your voice and your craft. Attach it directly, or describe it in your proposal with a clear summary. 4. Visual Sample One piece of marketing design work you’ve produced — ad creative, social, landing page mockup, video frame, or marketing collateral. Attach it directly, or describe it clearly. We want to see your voice and your visual craft. 5. Portfolio (2–3 examples) • A 0→1 brand or launch you’ve shaped from scratch • A modern marketing workflow or system you’ve built — using technology including AI tools as force multipliers • A messaging architecture or positioning framework you’ve developed • Bonus: home improvement, real estate, marketplace, ConTech/PropTech, or founder-led content systems 6. Stack & Approach • The marketing stack you’d propose for an early-stage two-sided SaaS (homeowner-first) • Your view on AI-era discovery (GEO/AEO) and how you’d execute on it • Your default tools and why — especially CRM, automation, content, analytics • Approximate monthly run-rate cost of the stack you’d propose 7. Engagement Proposal • Solo or tight team • Time commitment • Model (retainer, project, hybrid) • Indicative fee structure • 90-day approach at a high level • Long-term partnership perspective 8. Three References • Preferably from B2B/B2C SaaS engagements • At least one able to speak to modern, AI-augmented capabilities Optional but valued • Short Loom video (2–3 minutes) introducing yourself • Example of a workflow or automation you’ve shipped Interview Process • Initial call with the founder (30 min) — fit, background, sector experience, Manifesto reaction • Take-home exercise (finalists only) — brand audit, positioning hypothesis, 90-day approach, stack recommendation, AI-era discovery move, and a 200-word creative sample • Working session with founder + designer (90 min) — present the exercise, discuss thinking, share visual samples • Reference checks • Final negotiation on engagement terms and offer About the Founder 30+ years in residential design and construction. Author of a published book on the homeowner experience. Host of a long-running industry podcast (59 episodes and growing). Advisory board includes past clients from Apple and senior tech leadership roles. Has built the AI guide and content workflows powering the platform — which is part of why he thinks differently about what a small team can do with modern tools. Mission: Serve homeowners first. Solve a chronic, decades-old problem at the front of the residential construction value chain. Deliver pros a fundamentally different kind of client — by serving the homeowner well.

  • Hourly: $30.00 - $55.00
  • Intermediate
  • Est. time: More than 6 months, 30+ hrs/week

We've built a leading creator app used by tens of thousands of creators, and now we're building the longform YouTube channel to match. We're looking for someone to become the face of the channel and help create practical, engaging videos that teach creators how to grow on social media. You'll produce one longform YouTube video each week covering topics like content strategy, viral hooks, AI tools, platform updates, creator case studies, and actionable growth tactics. This isn't just a freelance video project. We're looking for someone who wants to build something long term and become a recognizable voice in the creator education space. You'll have significant creative freedom while working closely with our marketing team to test ideas, refine formats, and grow the channel. This starts with a four video per month test phase for the first two to three months. If it's a great fit for both sides, the goal is to build a long term partnership where you become the recurring host of the channel. Production quality doesn't need to be perfect. We care far more about publishing valuable, watchable content consistently than creating highly polished videos. We'll test ideas, learn what resonates, and improve with every upload. What you'll do - Develop video concepts and topics centered on social media growth strategy - Script, film, and edit your own videos - We have a team editor we can use if you prefer to do everything but editing/thumbnails - Create thumbnails for each video - We have a team editor we can use if you prefer to do everything but editing/thumbnails - Work closely with the Blueprint marketing team to align on direction and goals - Publish to our channels (we'll handle the channel setup and access) What we provide - Tools and resources to help you create stronger thumbnails, scripts, and content - Direct collaboration with our marketing team - A trackable link so your performance upside is tied to real results Compensation - Flat rate per video (proposed up front) - Performance upside based on traffic driven through your unique link We want this to be worth your time both as guaranteed pay and as a real earnings opportunity as the channel grows. Who we're looking for - Comfortable on camera and able to host a longform video solo - Knows social media growth well enough to teach it credibly - Self-sufficient on the full production cycle: concept → script → film → edit → thumbnail - Reliable on a weekly cadence - Interested in a long-term partnership, not a one-off gig

  • Hourly
  • Expert
  • Est. time: Less than 1 month, Less than 30 hrs/week

I am looking for an experienced social media and podcast marketing consultant for a 3-4 hour in-person coaching session. I have already launched my podcast, established my social media accounts, and work with someone who creates my podcast videos and Reels. I am not looking for a content creator or social media manager. Instead, I need an expert who can optimize my existing platforms and teach me how to grow my brand, increase my audience, and market my podcast more effectively. This is a consulting and coaching engagement for someone with a proven track record of helping podcasts or personal brands grow. Scope of Work During our session, I'd like help with: Reviewing and optimizing my existing Instagram, Facebook, YouTube, and other social media accounts. Ensuring my branding, messaging, bios, links, and profiles are consistent and positioned for growth. Developing a strategy to increase followers, subscribers, engagement, and podcast listeners. Creating an efficient workflow for publishing and promoting podcast content across multiple platforms. Learning best practices for posting, scheduling, captions, hashtags, calls to action, and audience engagement. Understanding how to maximize the impact of the Reels and videos that are already being created for me. Developing strategies to build a recognizable personal brand and loyal community. Learning how to use Meta and YouTube advertising effectively to reach the right audience. Reviewing analytics and identifying opportunities for growth. Recommending tools and AI platforms that can simplify publishing, scheduling, and audience management. Ideal Candidate The ideal consultant will have: Demonstrated success growing podcasts, personal brands, or content creators. Deep expertise with Instagram, Facebook, YouTube, TikTok, and current social media algorithms. Experience developing audience growth strategies and increasing engagement. Strong knowledge of podcast marketing and cross-platform promotion. Excellent coaching and communication skills with the ability to explain practical, repeatable strategies. Project Details Location: Great Falls, Virginia area (in person) Duration: Approximately 3-4 hours Future Opportunities: Potential for additional consulting sessions as my podcast and audience grow. When Applying Please include: A summary of your experience helping podcasts or personal brands grow. Examples of clients you've worked with and measurable results you've achieved. Your approach to audience growth and brand building. Your hourly rate and availability. I'm looking for someone who can help me build a sustainable strategy for growing my podcast, strengthening my personal brand, and expanding my audience. My goal is to leave our session with a clear, actionable plan and the knowledge to execute it confidently

  • Hourly
  • Expert
  • Est. time: 1 to 3 months, 30+ hrs/week

B2B SaaS Marketing Specialist Needed for AI-Powered Missed Call Revenue Recovery Platform, Must Be GHL (GoHighLevel) Proficient We are seeking an experienced digital marketing professional or agency to handle marketing for PeoplesInfo, a B2B SaaS platform that sells a done-for-you Missed Call Revenue Recovery System to home service contractors (HVAC, plumbing, electrical, roofing, landscaping, general contracting). HARD REQUIREMENT: You must be proficient in GoHighLevel (GHL). We operate a GHL SaaS Pro agency account. All campaigns, automations, and reporting must be managed inside GHL. If you do not have hands-on GHL experience, do not apply. This is NOT local service marketing. We are marketing a software product SOLD TO contractors, not marketing a contractor's services to homeowners. If you do not have B2B SaaS experience, please do not apply. What we need: Meta Ads (Facebook/Instagram) managed through GHL, targeting contractors by job title and geography in three specific DMAs: Charleston SC, Myrtle Beach SC, and Boise ID. Goal is demo bookings, not brand awareness. Organic social media content management across all seven platforms through GHL: Facebook (including community group strategy), Instagram (posts and Reels), TikTok, YouTube, LinkedIn (major priority), X/Twitter, and Google My Business. Three to four posts per week minimum. Must be human written and human reviewed before publishing. No autopilot AI tools. SEO content writing for our website targeting six contractor verticals: HVAC, plumbing, electrical, roofing, landscaping, and general contracting. Service pages and solution pages written for a B2B audience, not homeowners. Our brand rules are locked and non-negotiable: No mention of "AI" in any customer-facing copy. Every post must include our logo. The only acceptable CTA is "Book a demo" or "Book a free demo." Pricing is never mentioned in public content. Brand name is PeoplesInfo, one word, no apostrophe, no space. Tone is direct, professional, and benefit-driven. What we require from you: Demonstrate hands-on GHL experience, specifically inside a SaaS Pro or agency account. Show us writing samples for a B2B software or SaaS client. Tell us who writes the content, a human or an AI tool. Describe your brand compliance review process before anything goes live. Provide transparent reporting inside GHL with clear spend breakdown separating management fees from actual media spend. Month to month engagement only, no long term contracts. What will get your proposal rejected immediately: No GHL experience or only basic GHL knowledge. Autopilot or set-and-forget tools. AI-generated content with no human review. No dedicated point of contact. Inability to show B2B SaaS writing samples. Contracts longer than 30 days to start. Deliverables expected: Meta ad campaigns built and live inside GHL within 14 days of onboarding. Weekly content calendar delivered for approval before anything posts. SEO content pages delivered on an agreed monthly schedule. Budget: Open to proposals. Please provide your management fee and ad spend recommendation separately. To apply: Send your GHL experience details, your relevant B2B or SaaS samples, your proposed approach for each of the three deliverables above, and your monthly rate. Generic proposals will be ignored.

  • Hourly: $5.00 - $15.00
  • Expert
  • Est. time: More than 6 months, 30+ hrs/week

We're looking for an experienced Google Ads PPC Specialist to manage and scale lead generation for our luxury transportation company, Black Elegant Transportation, serving the Chicago metropolitan area. Our goal is simple: generate qualified phone calls and quote requests that convert into high-value bookings while maintaining a strong return on ad spend (ROAS). If you have experience generating leads for local service businesses—especially transportation, limousine, chauffeur, luxury services, or travel—we'd love to hear from you. About Our Company Black Elegant Transportation provides luxury transportation throughout the Chicago area, including: Airport Transportation (O'Hare & Midway) Corporate Transportation Wedding Limousine Service Concert & Sporting Events Executive Black Car Service Prom Transportation Hourly Chauffeur Service Special Events Group Transportation Website: www.blackeleganttransportation.com⁠� Responsibilities You'll be responsible for managing our Google Ads account from strategy through optimization. This includes: Keyword research Campaign structure Search campaigns Performance Max (if appropriate) Call campaigns Remarketing Conversion tracking Google Tag Manager GA4 integration Google Search Console recommendations Landing page recommendations Negative keyword management Ad copy creation Extensions Weekly optimization Monthly reporting A/B testing Competitor analysis Bid strategy optimization Primary Goals Increase: Phone calls Quote requests Airport reservations Corporate accounts Wedding bookings Hourly rentals Overall ROAS Lower: Cost per Lead Cost per Booking Wasted ad spend Ideal Candidate You should have: 3+ years managing Google Ads Proven local lead generation experience Experience with luxury services preferred Strong understanding of Google Analytics 4 Google Tag Manager experience Conversion tracking expertise Ability to identify scaling opportunities Excellent communication English fluency Bonus if you've worked with: Limousine companies Chauffeur services Black car services Airport transportation Luxury travel Local service businesses What We'll Provide Existing website Google Ads account Google Analytics Google Search Console CRM Landing pages Creative assets Call tracking Budget for testing and scaling Success Metrics We're looking for someone who can improve: Cost Per Lead (CPL) Conversion Rate Click-Through Rate (CTR) Quality Score Impression Share Return on Ad Spend (ROAS) Number of qualified bookings To Apply Please include: Similar Google Ads accounts you've managed. Results you've achieved (CPL, ROAS, lead volume, etc.). Industries you've worked in. Your optimization process. Your reporting frequency. Any Google Ads certifications. Why you're the right fit for this project. Budget Long-term opportunity Hourly or Fixed Price (based on experience) Performance-based bonuses available for exceptional results. Screening Questions Have you managed Google Ads for a limousine, chauffeur, transportation, or luxury service business? Please provide examples. What average cost per lead have you achieved for local service businesses? How do you optimize campaigns to reduce cost per booking? Describe your experience with GA4, Google Tag Manager, and conversion tracking. What KPIs do you monitor weekly? How often do you optimize campaigns? What is the largest monthly Google Ads budget you've managed? If hired today, what would be the first five things you would audit in our account? Share two or three Upwork project links or case studies that demonstrate your results. This posting is designed to attract experienced PPC professionals with a strong background in local lead generation and performance optimization, while filtering out applicants without proven Google Ads expertise.

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