AI-Powered HR Manager: Build It, Automate It, Hand It Off ----------------------------------------------------------------------- WHAT THIS IS We're a multi-location retail business and we need one sharp HR person to build our entire people operation from scratch and run it lean using AI. You'll get access to a Claude team account and the tools you need to move fast. In return, we expect you to work smarter than a traditional HR person, not harder. The hours are lower because the tools are better. The output standard is high because you'll have everything you need to meet it. Job descriptions, some policies, and KPI frameworks are already partially built. Your job is to take what exists, sharpen it, fill the gaps, automate everything you can, and deliver a system that runs with minimal intervention from anyone. We are investing in the right person and the right tools. We expect 10x the value of a traditional HR hire in half the hours. ----------------------------------------------------------------------- WHAT WE'RE GIVING YOU - Claude team account: use it for drafting, research, screening, template generation, policy writing, everything - Existing job descriptions, partial policies, and KPI frameworks to build on. You are not starting from zero - Direct owner access for fast decisions, no bureaucracy, no approval chains - A custom internal HR portal where your content lives and gets automated going forward - Clear scope, clear milestones, and clear payment triggers with no ambiguity about what done looks like ----------------------------------------------------------------------- THE ENGAGEMENT: TWO PHASES PHASE 1 - Build the Foundation + Make 5 Hires 4-6 weeks | Project-based | Milestone payments - Audit all existing job descriptions, policies, and salary ranges: benchmark against current market data, flag gaps, and finalize with owner before any offer goes out - Build and complete KPI frameworks for every role (managers and associates) so every hire knows exactly what success looks like from Day 1 - Post, source, screen, and close 5 management hires across our 3 locations (see below) - Build full HR infrastructure: employee handbook, onboarding checklists per role, offer letter templates, and compliance docs, all using AI where possible - Set up ATS with automated screening, self-book interview scheduling, and AI-assisted candidate filtering - Migrate payroll to Gusto and/or Paychex, live and running before Phase 2 starts - Feed all content into our internal HR portal so the AI layer can maintain and automate it going forward - Deliver a clean handoff guide so routine HR runs without you PHASE 2 - Run HR + Payroll Ongoing 2-4 hrs/week | Ongoing Upwork contract | Paid weekly or bi-weekly - Process weekly payroll across all locations: accurate, on time, every time, automated as far as the platform allows - Handle ongoing hiring as new roles open, staggered, not all at once - Own all employee HR questions: the owner is never the first call - Keep compliance current: local labor law updates annually and you stay ahead of them - Continuously improve and automate, always reducing manual work over time - Update HR portal content as policies and roles evolve ----------------------------------------------------------------------- PHASE 1 MILESTONES & PAYMENT SCHEDULE All Phase 1 payments are milestone-triggered. No milestone, no payment. M1 - Compensation and KPI audit complete across all roles, owner sign-off received M2 - All 5 manager job posts live, ATS configured, active pipeline running M3 - All 5 manager offers accepted, start dates set M4 - Full HR infrastructure delivered: handbook, onboarding, templates, compliance, portal content M5 - Payroll migrated, first clean payroll run complete in Gusto/Paychex Phase 2: Ongoing HR and payroll, 8-12 hrs/week ----------------------------------------------------------------------- PHASE 1 HIRING SCOPE: 5 ROLES Managers come first. Associates are hired in waves underneath them. You manage the sequencing so payroll ramps up at a pace that makes sense. Role Store Manager Assistant Store Manager Laundromat Manager (24/7 operation) Compensation for all roles is competitive. Details are available during the interview process. Your M1 deliverable includes validating and finalizing all comp ranges before any offer goes out. ----------------------------------------------------------------------- KPIs ARE A CORE DELIVERABLE Before the first hire is made, you will build out KPI frameworks for every role. We have some frameworks started. Your job is to complete them, make them measurable, and make sure every person we hire knows exactly what success looks like from Day 1. - Store managers: sales targets, shrink rate, labor cost percentage, customer satisfaction, team retention, etc - Assistant managers: shift performance, task completion, team development metrics - Location manager (24/7): uptime, cleanliness scores, incident reports, revenue per shift - Associates: productivity targets, attendance, cross-training progress These KPIs feed into our internal system and become how we manage and evaluate performance going forward. Build them right the first time and you will be responsible fully yo track these. ----------------------------------------------------------------------- HOW WE EXPECT YOU TO USE AI You'll have a Claude team account from Day 1. We expect you to use it actively. The reason the hours for this role are lean is because AI handles a significant portion of the drafting, research, and routine work. That is the deal. - Use Claude to draft job descriptions, policies, onboarding docs, offer letters, and KPI frameworks - Use AI screening tools or Claude to filter applications before you spend time on them - Use AI to research compliance updates, benchmark salaries, and generate first drafts of any HR document - Use automation wherever the payroll platform or ATS allows and document what you've automated so it stays automated - Feed everything into our internal HR portal so the AI layer can maintain it going forward If you are not comfortable using AI as a core part of your workflow, this role is not for you. ----------------------------------------------------------------------- WHO WE'RE LOOKING FOR Must Have: - 3+ years HR experience in retail, hourly, or multi-location environments - Full-cycle recruiting: you have sourced, screened, and closed management and hourly roles end to end - Payroll management experience: you have run payroll, not just supported someone who did - Hands-on Gusto and/or Paychex experience - Genuine comfort with AI tools: you use them daily and you are not learning on the job here - Knowledge of local labor law in your operating jurisdiction, including wage ordinances, paid leave requirements, and scheduling laws - Ability to build HR infrastructure from scratch and hand it off clean Strong Bonus: - Experience migrating between payroll platforms - Has built KPI frameworks for hourly retail or service roles - Multi-location or franchise HR background - Experience building automated HR systems that reduced manual work measurably ----------------------------------------------------------------------- CONTRACT TERMS This is an Upwork contract. Here is exactly what that means: Contract Type : Upwork hourly contract, all work tracked and paid through Upwork Phase 1 : Project-based with milestone payments (see above), rate set at contract start Phase 2 : Ongoing hourly contract, 8-12 hrs/week, paid weekly or bi-weekly through Upwork Communication : Weekly check-in with owner, more frequent during Phase 1. Available for any additional meetings or calls the owner requests. ----------------------------------------------------------------------- AI TOOLS AND CONFIDENTIALITY POLICY This is a strict requirement, not a suggestion. By accepting this contract you agree to the following: AI Tools You May Use: - You will use only AI tools we provide or approve in writing. This currently means Claude via our team account, and any other tool we explicitly authorize. - You may not use personal AI accounts, free-tier tools, or any external AI platform to process, draft, or analyze any of our HR data, employee information, or business content. - All AI usage must happen within our provided accounts and systems so data stays within our environment at all times. - If you want to use a tool not on our approved list, you ask first. No exceptions. Confidentiality: - Everything you access, create, or learn in this role is strictly confidential: employee records, compensation data, business operations, HR policies, KPIs, candidate information, and all other business information. - You may not share, export, copy, or use any of our data, documents, or systems outside the scope of this contract and our approved tools. - All work product created under this contract belongs to us. You retain no rights to any documents, templates, systems, or processes you build. - You may not use our business information, processes, or data to benefit any other client, employer, or personal project, during or after this engagement. - Upon contract end, all access is revoked immediately. Any copies of our data or documents in your possession must be deleted and confirmed in writing. Violation of any of the above is grounds for immediate contract termination and may result in legal action. This is standard for any serious HR engagement. ----------------------------------------------------------------------- HOW TO APPLY In your Upwork proposal, answer these three questions. Keep each answer to 3-5 sentences. We are looking for substance, not length. 1. Tell us about one HR system you built from scratch. What did it include, how did you use AI in building it, and what does it look like today? 2. How have you used AI tools specifically in HR or payroll work? Give one concrete example with a real outcome. 3. Describe a payroll migration or complex payroll situation you owned end to end. What platform, how many employees, and what was hard about it? Proposals without clear answers to all three will not be reviewed. Generic cover letters will be skipped. ----------------------------------------------------------------------- We are an equal opportunity employer. This is an independent contractor engagement via Upwork. All applicable local, state, and federal labor law compliance is a core responsibility of this role.

Website Content Editor (AI Content Review & Brand Voice) We are seeking a Website Content Editor to review, refine, and improve AI-generated content for a variety of small business clients. Most projects are in the home services and home improvement industries, although other industries may be included from time to time. This is not a copywriting position. The content will already be drafted. Your role is to ensure that the final content is accurate, engaging, natural-sounding, and aligned with each client's brand voice and business goals. We anticipate approximately 5–10 hours per week initially. What You'll Be Editing: - Service pages - Location pages - Landing pages - Blog articles - Website homepage content - FAQ sections - Supporting marketing content The content will be AI generated based on carefully created prompts, and will require human editing, fact-checking, and refinement before publication. Responsibilities: - Review AI-generated website content for quality and accuracy - Remove robotic, repetitive, or unnatural language - Ensure content aligns with provided brand guidelines and client preferences - Improve readability, flow, and user experience - Verify that service descriptions and industry terminology make sense - Identify areas where content lacks specificity or credibility - Ensure content is written for real people, not just search engines - Maintain consistency in tone, messaging, and formatting - Make recommendations for improving content when necessary - Ideal Candidate - Background editing website copy, landing pages, and blog content - Experience working with local service businesses or home improvement companies is highly preferred - Familiarity with SEO best practices and search intent - Comfortable reviewing AI-generated content and improving it without over-editing - Excellent understanding of grammar, style, clarity, and conversion-focused writing - Ability to adapt to different brand voices and industries - Detail-oriented and dependable Bonus Qualifications - Experience with WordPress - Experience editing content for contractors, home services, legal, or local businesses - Understanding of E-E-A-T principles and modern SEO content standards - Familiarity with AI writing tools such as ChatGPT, Claude, or Gemini To Apply Please provide: - A brief overview of your editing experience. - Examples of website content, landing pages, or blog articles you have edited. - Industries you have worked with. - Your hourly rate. - A short explanation of how you approach editing AI-generated content differently than human-written content. We're looking for someone who can help turn good AI-generated drafts into content that sounds genuinely human, reflects each client's brand, and is ready for publication. Start your response with "Decaf Coffee" so I know you read this whole thing.

I have a Home Staging, Interior Design and Interior Decoration company based in Beverly Hills. Any experience working with this type of service is a real plus! Summary I am looking for an experienced freelance contractor to complete a one-time optimization project for my WordPress website. I need someone who is highly skilled in modern technical SEO, AI search optimization, AEO, GEO, schema markup, WordPress performance, and local service-business SEO. This is not just a basic keyword or meta description project. I need someone who can review the entire backend structure of my website and optimize it for Google, Google AI Overviews, ChatGPT-style search, Perplexity-style answer engines, and other emerging search platforms. The ideal contractor should understand both traditional SEO and newer AI-driven search visibility strategies, including how to structure a website so search engines and AI systems clearly understand the business, services, location, authority, and content. Project Goals The goal is to make my WordPress website technically strong, easily crawlable, fast, well-structured, and optimized for modern search engines and AI answer engines. This project should include both an audit and implementation of approved fixes. Scope of Work 1. Technical SEO Audit Review the website for technical SEO issues, including: Crawlability and indexability XML sitemap setup Robots.txt Canonical tags Redirects and broken links Duplicate content issues URL structure Internal linking Heading structure Image optimization Mobile usability Core Web Vitals Page speed WordPress plugin conflicts or SEO setup issues Google Search Console issues, if access is provided 2. WordPress SEO Optimization Optimize the backend of the WordPress website, including: SEO plugin configuration, such as Yoast, Rank Math, or similar Metadata structure Page titles Meta descriptions Permalink structure Image alt text strategy Category/tag cleanup if needed Sitemap submission guidance Indexing settings Schema plugin or custom schema implementation 3. AEO / Answer Engine Optimization Improve the website for answer-based search results, including: Clear question-and-answer content structure FAQ recommendations and/or implementation Service-page content structure for direct answers Featured-snippet-friendly formatting Conversational search optimization Better semantic structure across important pages 4. GEO / Generative Engine Optimization Optimize the website for AI-generated search results and AI discovery, including: Entity clarity for the business Service, location, and brand signals Structured data/schema improvements E-E-A-T signals Internal linking that reinforces topical authority Recommendations for improving visibility in AI-generated answers Content gaps that may prevent the business from being cited or understood by AI search tools 5. Local SEO Foundation Because this is a service-based business, I also need review and optimization for local SEO signals, including: Location relevance Service-area clarity NAP consistency recommendations Local business schema Google Business Profile recommendations, if applicable Location/service page recommendations 6. Final Deliverables At the end of the project, I would like: A summary of issues found A list of completed fixes A prioritized list of recommended next steps Documentation of any plugins, schema, redirects, or backend changes made Before/after notes for major improvements Confirmation that the website is properly crawlable and indexable Ideal Contractor You should have proven experience with: WordPress technical SEO Google Search Console Google Analytics Schema markup / structured data Core Web Vitals Page speed optimization Local SEO AEO / answer engine optimization GEO / generative engine optimization AI search visibility SEO tools such as Screaming Frog, Ahrefs, Semrush, Sitebulb, Google PageSpeed Insights, or similar

We are building a next-generation workflow automation platform that combines deterministic business rules, artificial intelligence, document intelligence, and human review workflows into a single operating system. This is not a traditional CRM project. Our vision is to develop a doctrine-driven platform where business rules serve as the system authority, AI serves as an analytical and drafting layer, and human reviewers serve as the final compliance checkpoint. We are seeking an experienced engineer or engineering partner who can help architect and build the platform from the ground up. Project Objectives The platform will: • Ingest and analyze large volumes of structured and unstructured documents • Extract data from reports, PDFs, and supporting documentation • Apply rule-based workflow logic • Generate AI-assisted recommendations and draft outputs • Maintain complete audit trails and workflow transparency • Route work through human review checkpoints • Support future deployment of local AI infrastructure for privacy and performance Core Architecture The system will be built around four primary layers: 1. Rules Engine * Deterministic business logic * Workflow orchestration * State management * Trigger and escalation logic * Audit tracking 2. AI Layer * Document analysis * Classification * Pattern detection * Summarization * Draft generation * Structured outputs 3. Local Processing Layer * OCR * Document parsing * Data extraction * Vector search * Local inference capabilities * Privacy-first processing 4. Human Review Layer * Quality assurance * Workflow approvals * Compliance review * Exception handling Initial Development Priorities Phase 1 • User authentication • Client record management • Document upload system • OCR and document extraction • Workflow engine • Rule-based status management • Review dashboard Phase 2 • AI-powered document analysis • Automated classification • Recommendation engine • Draft generation workflows • Response parsing Phase 3 • Local AI infrastructure • Vector database integration • Knowledge retrieval system • Multi-agent workflow orchestration • Advanced automation Desired Technical Experience Required • React / Next.js • Node.js, Python, or similar backend framework • PostgreSQL or equivalent relational database • REST APIs • Cloud infrastructure (AWS, Azure, or GCP) • Workflow automation systems • Document processing pipelines Preferred • OpenAI APIs • Anthropic APIs • Retrieval-Augmented Generation (RAG) • LangGraph, LangChain, or similar frameworks • Vector databases • OCR technologies • AI agent architectures • NVIDIA AI ecosystem • Local model deployment What We Are Looking For We are not looking for someone who simply builds forms and dashboards. We are looking for a builder who understands how to combine: • Rules engines • Artificial intelligence • Workflow automation • Human review systems • Scalable software architecture The ideal candidate enjoys solving complex business process problems and translating expert decision-making into software systems. Engagement Structure Open to: • Fractional CTO • Lead Architect • Senior Full-Stack Engineer • AI Systems Engineer • Development Agency • Long-term strategic technology partner To Apply Please provide: • Relevant project examples • Experience building workflow automation platforms • Experience with AI-powered applications • Technology stack recommendations • Estimated availability • Preferred engagement structure

We are an established, family-owned plumbing company looking for an experienced growth strategist to help expand our residential service department. We're looking for someone who has successfully helped plumbing or home service companies grow through proven marketing strategies, automation, branding, customer retention, and lead generation. We're looking for expertise in areas such as: * Service business growth strategy * Local SEO & Google Business Profile * Google Local Services Ads & Google Ads * CRM, email and text automations * Customer retention and referral programs * Branding and messaging * AI and workflow automations * Website conversion optimization * Marketing systems that produce measurable ROI Our goal is to build a service department that stands apart from larger competitors by emphasizing exceptional customer service, professionalism, and the advantages of being a locally owned family business. We're looking for a long-term strategic partner who brings ideas, challenges conventional thinking, and has a proven track record of growing service businesses.

Ryzent AI is a growing B2B AI startup helping local businesses improve customer communication, reputation management, and lead conversion through automation and AI-powered solutions. We are looking for an experienced US-based cold caller/outreach specialist to help us generate and close new business opportunities. About Ryzent AI Our services include: * AI Receptionist * Missed Call Text Back Services * Google Review & Reputation Management * Website Development * Business Automation Solutions Our missed call text back service helps businesses automatically respond to missed calls via text message, helping them capture leads that would otherwise be lost. Target Businesses You will be reaching out to: * Nail salons * Lash salons * Hair salons * Med spas * Beauty clinics * Other appointment-based beauty businesses * Small local businesses with fewer than 1,000 Google reviews Primary target market: Texas, USA Responsibilities * Make a minimum of 50 cold calls per day * Contact local businesses and introduce Ryzent AI’s services * Follow up with interested prospects * Record call outcomes and notes * Help schedule consultations with interested business owners * Generate and close new client opportunities Requirements * Must be located in the United States * Previous cold calling or sales experience required * Strong communication and persuasion skills * Comfortable handling objections and rejection * Experience selling B2B services is preferred * Self-motivated and results-driven Compensation This is a commission-only affiliate opportunity. The more clients you close, the more you earn. Compensation is paid based on successful client acquisitions. Affiliate terms and commission details can be reviewed here: https://ryzentai.com/affiliate-terms Ideal Candidate We’re looking for someone who is confident on the phone, enjoys sales, and can consistently generate conversations with business owners. If you have experience closing deals and want unlimited earning potential based on performance, we’d love to hear from you. Please include details about your cold calling experience, industries you’ve worked with, and any relevant sales results when applying.

Meta Ads Manager We’re looking for an experienced Meta Ads Manager to take over and aggressively test and scale our Facebook and Instagram advertising through the end of July and if all goes well through the end of the year. We are a growing med spa offering high-demand aesthetic and wellness services, including treatments such as Botox, dermal fillers, laser treatments, skin rejuvenation, and body contouring. We’re looking for someone who understands local lead generation and appointment booking campaigns and can help us consistently attract qualified new clients. The ideal candidate should be comfortable: Creating and testing large volumes of ad creatives using our existing photos, videos, testimonials, and branding Using AI tools to generate creative variations and improve testing efficiency Developing short-form video ads and UGC-style content concepts that drive appointments Launching, testing, optimizing, and scaling Meta ad campaigns across Facebook and Instagram Identifying winning audiences, offers, creatives, and campaign structures Monitoring lead quality and making data-driven optimizations Moving quickly and adapting campaigns based on performance metrics We are looking for someone who understands how to generate qualified leads for local service businesses and can demonstrate a strong track record with appointment-based marketing. This is initially a short-term performance test through the end of July. If you have proven experience running Meta Ads and have achieved strong ROAS or cost-per-lead results for med spas, cosmetic clinics, healthcare practices, or similar local businesses, we'd like to give you the opportunity to show us what you can do. We move quickly and are looking for someone who does the same. If the July test performs well, there is potential for an ongoing relationship. When Applying Please include: Your previous Meta Ads experience Examples of results you've achieved (ROAS, cost per lead, booked appointments, etc.) The approximate monthly ad spend you've managed Any experience working with med spas, cosmetic clinics, healthcare providers, or local service businesses How you currently use AI tools in your creative testing and optimization process Examples of successful campaigns or case studies, if available

Hi, We are launching the pilot program for Prime Motor Exchange, an AI-powered vehicle marketplace, and we're looking for a lean, growth-focused marketing partner or micro-agency to help us recruit our founding local cohort of pilot members — both independent dealers and private sellers/buyers. To build deep marketplace liquidity efficiently, we are executing a hyper-local launch restricted entirely to a 50-mile radius around the Dayton, Ohio metro area. Our target for the next 60 days is to onboard 25 independent automotive dealerships and 250 active private users. THE PLATFORM: Prime Motor Exchange covers ten vehicle categories (Cars/SUVs, Trucks/Vans, Classics, Motorcycles, ATV/UTV, Boats/Watercraft, Campers/RVs, Aircraft, Commercial, and Parts/Accessories). What sets it apart is a working layer of 36 autonomous AI agents that do real work for buyers and sellers, not just search: * AI pricing intelligence — every listing gets a market-position read (below / at / above market) plus lead-generation insights. * AI Trust Passport — vehicles get an AI-generated condition report with a quality and condition score. * AI fraud & content protection — listings are automatically screened for scam patterns and prohibited content. * AI listing-quality scoring — sellers get a 0–100 score and concrete tips to make their listings perform. HOW MEMBERS INTERACT & TRANSACT: * Real-time messaging between buyers and sellers, SMS notifications, and geographic radius search. * Note on monetization: The platform is a listing and lead-generation marketplace; all financial transactions take place securely off-platform between the buyer and seller. * Bulk inventory import via CSV/XLSX with custom column mapping and marketplace sync tools to pull existing inventory from sources like Craigslist, Facebook Marketplace, and AutoTrader. * Native mobile apps (Android & iOS) and built to WCAG 2.1 accessibility standards. THE OFFER THAT MAKES THIS EASY TO SELL: Pilot members join 100% free — every single fee is waived for the duration of the pilot. No listing fees, no boost fees, no verification fees, and no dealer subscription (dealer plans normally run $99–$999/mo). Members get full access and white-glove onboarding in exchange for usage and feedback. YOUR ROLE (100% HANDS-OFF FOUNDER): As a solo developer managing a demanding full-time career, I am completely hands-off with daily outreach. I need a proactive partner who can take total ownership of execution: 1. Direct B2B Lead Generation & Outreach: Actively identifying and directly contacting local independent used car, RV, and powersport dealers in the Dayton/Springfield area to secure their pilot participation. 2. Inventory Onboarding: Working with interested dealers to get their inventory data via our automated CSV bulk import or marketplace sync tools. 3. Hyper-Local B2C Marketing: Designing and running low-budget, geo-targeted digital campaigns to drive local private buyers and sellers to the platform. 4. Weekly Reporting: Maintaining a simple, asynchronous tracker detailing signups, active inventory counts, and Cost Per Acquisition (CPA). We will align via a single 30-minute weekly meeting. COMPENSATION STRUCTURING: We are looking to structure this as a performance-aligned, milestone-based agreement. We will provide a lean baseline retainer for setup and ad management, paired with concrete financial bonuses for hitting verified pilot milestones (e.g., blocks of active dealers onboarded with live inventory, and tiers of verified local private users). TO APPLY, PLEASE ANSWER THE FOLLOWING: 1. Can you provide a brief example of a local lead generation or marketplace project you’ve worked on where you had to handle direct outreach or B2B acquisition? 2. How would you approach convincing a local independent used car dealer to try a free software pilot? 3. Confirming your understanding: This role requires both digital marketing setup and direct B2B contact/outreach to dealers. Are you comfortable handling both pieces?

I run two local service businesses in the Atlanta metro area: a moving company and a carpet cleaning company. We are in peak season and need to increase booked jobs fast over the next 30–60 days. I am looking for a home services growth operator who can help us improve the full lead-to-booked-job system, not just manage ads or send reports. Current channels we are running: - Google Ads for moving and carpet cleaning - Facebook ads for carpet cleaning - Google Local Service Ads - Google Business Profile - GoHighLevel CRM and voice AI agent - SMS customer list - Moving customers that can be cross-sold carpet cleaning services Main goal: Increase actual booked jobs within 2–4 weeks and help us track cost per booked job, not just cost per lead or platform conversions. What I need help with: - Audit current Google Ads, Facebook Ads, Local Service Ads, CRM, call flow, follow-up, and booking process - Identify where leads are being lost - Improve campaign structure, targeting, offers, landing pages, and follow-up - Build or improve SMS follow-up and reactivation campaigns - Create a system to cross-sell carpet cleaning to moving customers - Improve Google Business Profile and local search visibility - Set up clear tracking from lead source to booked job - Give 3–5 quick-win actions that can create jobs fast - Meet weekly and give clear action steps, not just reports The right person should have experience with home services such as moving, carpet cleaning, HVAC, plumbing, roofing, junk removal, cleaning, pressure washing, or similar local service businesses. You should understand: - Google Ads - Facebook Ads - Google Local Service Ads - Google Business Profile - GoHighLevel or similar CRM - SMS marketing - Call tracking - Booking conversion - Local SEO - Cost per booked job tracking Do not apply if you only focus on clicks, impressions, or basic ad reporting. I need someone who thinks like a growth partner and can help find revenue leaks across the full system. Please answer these questions when applying: 1. What home service businesses have you helped grow? 2. Have you worked with moving, carpet cleaning, junk removal, HVAC, plumbing, or similar services? 3. What would you check first if Google Ads is producing leads but jobs are not closing? 4. Give one example where you improved cost per booked job, not just cost per lead. 5. What quick wins would you look for in the first 7 days?

Contract SEO/GEO Specialist Home Care SEO, Local Search, and AI Search Visibility * 5+ years of SEO experience, ideally with local or multi-location businesses * Strong expertise in organic SEO, local SEO, Google Business Profiles, and structured data * Hands-on experience with tools like Google Search Console, Ahrefs/SEMrush, BrightLocal, and WordPress * Familiarity with AI tools (ChatGPT, Claude, etc.) for content, workflows, and analysis * Proven ability to build SOPs, scalable workflows, and manage execution across teams or VAs * Strong communication skills and ability to translate complex SEO concepts into clear guidance * Experience in healthcare, home care, or other regulated industries is a plus We are looking for a contract SEO/GEO Specialist to help us build, improve, and manage our next-generation search program for more than 100 home care agency clients across the United States. This is not a traditional SEO role where someone simply reviews keywords, writes recommendations, and waits for someone else to execute. This is a hands-on builder role for someone who understands organic SEO, local SEO, Google Business Profiles, structured content, AI search visibility, and scalable workflows—and who is willing to actively do the work, test ideas, implement changes, and refine systems in real time. The right person will help us develop the systems, tools, prompts, SOPs, dashboards, and quality-control process that allow our team and virtual assistants to execute SEO/GEO work consistently across a large client base. You will not just design these systems—you will actively build, test, and improve them alongside the team. Our focus is home care marketing. That means our clients operate in a sensitive, trust-based, healthcare-adjacent industry where accuracy, local relevance, credibility, and compliance matter. We need someone who can help us improve visibility in Google, Google Maps, AI Overviews, ChatGPT, Perplexity, Claude, and other AI-answer environments while keeping the content useful, local, accurate, and brand appropriate. About the Role The SEO/GEO Specialist will own the development and ongoing improvement of our SEO and GEO program. This role begins as a contract position. The initial priority is to help us build a repeatable operating system for SEO/GEO work across home care agency clients. Over time, this may grow into a larger leadership role for the right person. You will work closely with our internal team, content team, website team, account managers, and virtual assistants. While you will guide strategy and build workflows, you are also expected to actively execute key parts of the work yourself—especially in the early stages—to ensure quality, validate processes, and set the standard for how work should be done. What You Will Own You will help us build and manage search performance across three key tracks: 1. Organic SEO This includes traditional search visibility for service pages, location pages, blog posts, guides, FAQs, and website content. You will help identify what each client needs to improve rankings, visibility, traffic quality, and lead generation. This may include technical SEO audits, content gaps, internal linking, page structure, metadata, schema, Search Console analysis, competitor research, and on-page improvements—and you will be expected to directly implement or test many of these improvements, not just recommend them. ### 2. Local SEO and Google Business Profile Visibility This includes Google Business Profile optimization, local rankings, citations, NAP consistency, review strategy, location page quality, local service-area content, and map visibility. You will help us improve how home care agencies appear in their local markets, especially for important searches like “home care near me,” “senior care,” “dementia care,” “24-hour home care,” “personal care,” “respite care,” and related service/location searches. This includes actively optimizing listings, testing changes, and refining approaches based on results. ### 3. GEO / AI Search Visibility This includes Generative Engine Optimization, Answer Engine Optimization, and AI-search readiness. You will help us improve whether our clients are visible, cited, summarized, or recommended in AI-powered search experiences. This includes improving content structure, topical authority, service clarity, local trust signals, schema, FAQs, author credibility, location relevance, and the way content answers real consumer and referral-partner questions. The goal is to help our clients become clearer, more credible, and more useful to both human visitors and AI-powered search systems—and to actively test and refine what works in these emerging environments. ## Primary Responsibilities Build and improve our SEO/GEO program for home care agency clients. Create a repeatable SEO/GEO workflow that can be executed across more than 100 clients. Develop SOPs, checklists, templates, prompts, and quality-control steps for the team and VAs. Identify the right AI content and SEO workflow stack for our company. Help build an AI-assisted content development process that improves quality, accuracy, local relevance, and search visibility without creating generic AI content. Create workflows for keyword research, competitor research, content gap analysis, service-page optimization, location-page optimization, FAQ development, schema recommendations, blog strategy, and AI-search readiness. Actively execute and test SEO/GEO tasks to validate workflows before scaling them to the team. Use tools such as Google Search Console, Google Business Profile, BrightLocal or similar local SEO tools, Ahrefs or similar SEO platforms, WordPress, Yoast, Google Analytics, and reporting dashboards. Audit client websites for SEO, local SEO, GEO, structured data, internal linking, content quality, and conversion opportunities. Help define what should be measured for traditional SEO, local SEO, and AI search visibility. Recommend practical reporting that is easy for clients and account managers to understand. Train and direct virtual assistants so they can complete repeatable SEO/GEO tasks accurately. Review and approve work before it is published or delivered. Collaborate with writers, designers, developers, account managers, and leadership. Stay current as Google, AI Overviews, ChatGPT, Claude, Perplexity, and other AI-search platforms evolve. Help ASN develop a stronger point of view on what actually matters in GEO for home care agencies. ## What We Need You to Build First Because this is a new role, the first phase of the contract will focus on building the foundation. Initial priorities may include: A complete SEO/GEO audit process for home care agency clients. A repeatable monthly SEO/GEO task list. A VA execution system with clear instructions, examples, and QA checkpoints. A recommended AI content development workflow. Prompt templates and review standards for AI-assisted content. A process for optimizing existing service pages, location pages, blog posts, and FAQs. A process for Google Business Profile and local visibility improvements. A structured data/schema recommendation process. A competitor research and content gap process. A basic AI search visibility measurement approach. A client reporting framework that connects rankings, visibility, traffic, calls, forms, and inquiries. ## What We Are Looking For We are looking for someone with strong modern SEO experience and a builder’s mindset. The right person understands that SEO is changing, but also understands that fundamentals still matter. You should be comfortable with traditional SEO, local SEO, Google Business Profiles, content strategy, structured data, and emerging GEO/AEO strategies. You do not need to be a software engineer. However, you should be comfortable using AI tools, building repeatable workflows, reading documentation, testing tools, improving prompts, and figuring out how to turn messy work into a clean process. Most importantly, you must be someone who takes ownership of execution—not just strategy. You should be comfortable rolling up your sleeves, doing the work, testing ideas, and refining systems based on real results. ## Ideal Experience 5+ years of SEO experience, preferably with local businesses, healthcare, home care, senior care, legal, franchise, multi-location, or service-based companies. Strong understanding of organic SEO, local SEO, Google Business Profile optimization, citations, reviews, and location-based search. Experience with Google Search Console, Google Analytics, Google Business Profile, WordPress, Yoast, BrightLocal or similar tools, and Ahrefs, SEMrush, or similar SEO platforms. Understanding of structured data, Schema.org, JSON-LD, FAQ schema, LocalBusiness schema, Service schema, and content structure. Experience using AI tools such as ChatGPT, Claude, Perplexity, Gemini, or other AI platforms for research, workflow development, content support, analysis, or automation. Ability to build SOPs, checklists, templates, prompts, and repeatable systems. Strong editorial judgment. You should know when AI-generated content is weak, generic, inaccurate, over-optimized, or not useful. Strong communication skills. You should be able to explain complex SEO and AI-search concepts in plain English. Ability to work with and direct virtual assistants. Comfort working in a fast-changing environment where the process is still being developed. ## Great to Have Experience in home care, senior care, healthcare marketing, legal marketing, franchise marketing, or another regulated/service-based industry. Experience managing SEO for many clients at once. Experience building AI-assisted content workflows. Experience with tools such as Make, Zapier, n8n, Airtable, Notion, Wrike, ClickUp, or similar workflow platforms. Basic technical comfort with APIs, spreadsheets, light scripts, or automation. Experience creating dashboards or SEO reporting systems. Experience with review management and reputation marketing. ## What Success Looks Like Success in this role means ASN has a clear, repeatable SEO/GEO system that can be used across our client base. The right person will help us move from “doing SEO tasks” to running a real SEO/GEO operating system. Success includes: Clear SEO/GEO standards for every client. Documented workflows our team and VAs can follow. Better optimization of existing website content. Improved local search and Google Business Profile execution. Stronger AI-search readiness across client websites. Better reporting for account managers and clients. A content development process that uses AI wisely without sacrificing quality. A scalable system that supports more than 100 clients without becoming chaotic. ## Contract Structure This role will begin as a contract position. We are open to structuring the engagement in one of the following ways: A monthly retainer for ongoing SEO/GEO leadership and workflow development. A project-based engagement to build the SEO/GEO operating system. A part-time fractional role with a defined weekly hour commitment. A contract-to-hire path if the relationship is a strong fit. The first phase will likely focus on assessment, workflow design, tool recommendations, SOP creation, and implementation planning. ## Why This Role Is Different This is not a maintenance SEO job. This is a chance to help build the SEO/GEO program for a national home care marketing company serving more than 100 agencies. You will help define how home care agencies should show up in Google, local search, AI Overviews, ChatGPT, Claude, Perplexity, and other AI-powered search experiences. You will also help us build the system that makes that work scalable—and you will actively participate in executing and refining that system. We are looking for someone who can think strategically, build practically, use AI intelligently, lead execution through a team, and personally contribute to the work that drives results. If you are excited by the future of search and want to build—and actively shape—the operating system for modern home care SEO/GEO, this may be a great fit.