- Fixed price
- Expert
- Est. budget: $1,000.00
GoHighLevel Systems Architect Needed to Build Complete CRM & Automation Infrastructure Music Habitat is a music technology startup launching in New Orleans and expanding nationally. Our mission is to help independent artists build sustainable careers by connecting them with venues, sponsors, fans, content opportunities, merchandise sales, and future booking opportunities. We are looking for an experienced GoHighLevel expert to design and build the operational backbone of our company. This is not a simple funnel project. We need someone who can think strategically and build a scalable CRM, automation, and revenue operations system that will support rapid growth. Primary Objectives Build a complete GoHighLevel environment that manages: Artists Artist application forms Artist onboarding Artist qualification workflow Artist status tracking Artist communication automation Venues Venue lead capture Venue sales pipeline Subscription onboarding ($200/month) Venue relationship management Automated follow-up campaigns Sponsors Sponsorship inquiry forms Sponsorship sales pipeline Proposal tracking Contract stages Sponsor communication workflows Investors Investor intake forms NDA workflow Investor pipeline Investor status tracking Automated investor updates Ambassadors Ambassador application process Referral tracking Performance tracking Communication workflows Events Event registration forms Attendee tracking Volunteer tracking Vendor management Sponsor integration Deliverables CRM Structure Create a clean and scalable CRM architecture that supports multiple business units and customer types. Pipelines Build separate pipelines for: Artists Venues Sponsors Investors Ambassadors Automation Workflows Develop workflows for: Lead capture Follow-up sequences Appointment booking Internal notifications Task assignments Pipeline movement Email automation SMS automation Forms Build all required intake forms and application forms. Dashboards Create executive-level reporting dashboards showing: Lead volume Conversion rates Pipeline value Sponsor sales Venue sales Investor activity Documentation Provide Loom videos explaining: System structure Pipeline management Workflow management Future maintenance Integrations Experience with the following is preferred: Stripe Zapier Make.com Twilio APIs Membership Portals SaaS Mode AI Automations Ideal Candidate You have: Built multiple GoHighLevel systems from scratch Experience creating complex CRM architectures Experience with sales operations and revenue operations Strong workflow automation skills Strong documentation skills To Apply Please provide: Number of GoHighLevel systems you have built. Links or screenshots of previous work. Loom walkthroughs if available. Your recommended architecture for Music Habitat. Estimated timeline and fixed-price proposal. Important We are looking for a long-term partner, not just a contractor. If the initial project is successful, there will be ongoing opportunities to support future brands within our portfolio, including: Music Habitat Observe Life Volabite Future startup ventures
- Fixed price
- Expert
- Est. budget: $1,500.00
DESCRIPTION: We are a Boston-area construction and real estate development company looking to set up GoHighLevel as our complete CRM and marketing system. We have already subscribed to GoHighLevel. We need an experienced GHL specialist to build everything from scratch. SCOPE OF WORK: Connect third-party business data tools to GHL via Make.com so that new leads are automatically created and enrolled in workflows Build full pipeline stages: New Lead, Contacted, Replied, Meeting Booked, Proposal Sent, Won, Lost Build automated multi-channel follow-up sequences including email, SMS, and voicemail drops across multiple audience segments Build long-term nurture sequences — monthly email and quarterly SMS on an ongoing basis Configure AI SMS conversation bot to qualify inbound replies and book calls directly to our calendar Integrate Lob.com for automated direct mail triggered on new lead entry Connect Make.com enrichment workflows between lead ingestion and GHL contact creation Build conditional sequence enrollment logic based on available contact data fields Connect GHL landing pages to paid ad lead forms Set up sub-accounts for 2 additional business entities under our main account Deliver a Loom walkthrough video of the complete build upon completion WHAT WE PROVIDE: GHL admin login All third-party tool credentials Complete copy for all email and SMS sequences Pre-recorded voicemail audio file Brand assets including logo and colors TO APPLY: Share 2-3 examples of GHL builds you have completed, particularly ones involving Make.com or Zapier integrations. Please confirm your availability to start this week. Budget: $800-$1,500 fixed price
- Fixed price
- Expert
- Est. budget: $2,000.00
Project Overview: We are a fast-paced law firm looking to optimize our entire case pipeline from client intake to matter closure. We use Bridge Legal for marketing intake, Clio for our Core Case Management System (CMS), Jubilee for our bankruptcy practice section, Google Calendar for scheduling court events, and Microsoft 365 (SharePoint/OneDrive) for document storage. Instead of building an expensive custom platform from scratch, we want to leverage a low-code automation system (n8n preferred, or Zapier) coupled with advanced AI APIs (such as Anthropic Claude or OpenAI) to handle data mapping, automated drafting, calendar triggers, and text alerts. Airtable will serve as the primary human control panel for our 17 staff members. Mandatory Legal Compliance & Insurance Prerequisites: Due to strict State Bar legal ethics regulations regarding the absolute confidentiality of client proprietary records, data safety is our highest priority. Do not apply if you cannot meet these criteria: 1. NDA: The selected contractor must sign a comprehensive Non-Disclosure Agreement (NDA) prior to receiving system access. 2. Liability Insurance: You must provide verifiable proof of active Professional Liability Insurance (Errors & Omissions) and Cyber Liability Insurance before contract execution. 3. Data Silo Constraints: All workflows must utilize commercial API tiers providing Zero Data Retention (ZDR). Client documents and pleadings must never be used to train public AI models. Key Scope of Automation Tasks: 1. Airtable Control Center: Build out the primary user interface directly inside Airtable, which is already utilized by our 17 staff members. All automated steps (Intake, Pleading Drafting, SMS triggers, and Case Closures) must be launched via Airtable button triggers, attachment fields, and status fields. The automation must capture the Airtable user metadata to maintain an internal audit trail before passing data to Clio. 2. Lead to Retainer: Catch webhook data from Bridge Legal, prompt an LLM to parse raw intake notes for names and deadlines inside Airtable, and automatically trigger a dynamic e-sign contract template (DocuSign/Gavel/HelloSign). 3. Payment to Clio/Jubilee Creation: Listen for payment webhooks (Stripe/LawPay) and use the Clio API to programmatically open the Account, Contact, and Matter. Our bankruptcy section uses Jubilee which is natively connected to Clio via a live sync. The candidate must ensure cases routed through our bankruptcy pipeline are cleanly initiated in Clio so that the native Clio-to-Jubilee data bridge operates smoothly without synchronization lag. 4. AI Answer Generation via SharePoint: Set up an automated folder monitor in Microsoft SharePoint. When a Plaintiff's Complaint PDF is uploaded, the automation must extract the text, run it through Claude 3.5 Sonnet to draft paragraph-by-paragraph denials, append a baseline library of Affirmative Defenses, and save a formatted .docx back to SharePoint and Airtable. 5. Google Calendar to Twilio Reminders: Check our synced Google Calendar daily for court appearances, look up the corresponding client phone numbers using Clio's API, and schedule automated text reminders via Twilio at 30, 7, and 1-day intervals. Implement protective logic (idempotency) to ensure a client is never double-texted. 6. Accounting & Case Closure: Read settlement figures from Airtable fields, query the Clio Expenses API to subtract advanced costs, calculate our firm split using formulas, and automatically execute a Clio API update to switch the matter status to "Closed." Airtable Schema Requirements: The candidate will design a relational, multi-view database structure in Airtable. This database will serve as the primary operational hub, containing tables for: • Table 1: Matters & Intake (Master ledger for lead parsing, case categorization, and user audit stamps). • Table 2: Automation Control Center (Action buttons for contract deployment, e-sign status webhooks, and the AI file drop zones). • Table 3: Settlement Ledger (Calculated currency tracking fields for Gross Settlement, Firm Fee %, Advanced Clio Costs, Medical Liens, and Net Client Payout). The backend code must interact directly with Airtable fields to manage state progression, receive user tracking data, deposit AI-generated documents, and pull transaction balances. Required Experience & Technical Proficiencies: • Proven track record building multi-step automations inside n8n or Zapier. • Experience authenticating and mapping data variables natively via the Clio API (v4), Google Calendar API, and Microsoft Graph / SharePoint API. • Demonstrated experience handling structured JSON payloads and dealing with API rate limits. • Strong understanding of AI prompt design for accurate textual parsing and document structural layout.
- Hourly: $75.00 - $100.00
- Expert
- Est. time: 1 to 3 months, Less than 30 hrs/week
HubSpot Certified CRM & Marketing Automation Consultant Project Overview We are a digital agency seeking an experienced HubSpot Certified Consultant to partner with our team on the implementation and optimization of HubSpot for a luxury real estate development. Our agency will lead the overall digital strategy, website integration, buyer journey, AI concierge strategy, paid media, and marketing automation. We are looking for a technical HubSpot expert to advise on best practices and execute platform configuration. This is initially a project-based engagement with the opportunity for ongoing consulting support. Scope of Work The consultant will work alongside our agency to configure and optimize HubSpot, including: CRM Architecture Configure CRM structure and best practices Create custom properties Configure contact records Import and organize existing contacts Ensure scalability for future growth Lifecycle Stages Define and configure lifecycle stages Map buyer journeys Configure lifecycle automation Ensure proper movement between stages Deal Pipeline Configure sales pipeline(s) Define deal stages Configure deal properties Pipeline automation and notifications Lead Management Configure lead scoring Buyer segmentation Lists and smart lists Lead qualification workflows Marketing Automation Build workflows Configure email automation Internal notifications Lead routing Task automation Forms & Integrations Website form integration CRM synchronization Landing page integration GA4 and tracking considerations Third-party integrations as needed Reporting Configure dashboards Marketing reporting Sales reporting Attribution reporting Executive dashboards AI & HubSpot Breeze Experience with HubSpot Breeze (or similar AI capabilities) is highly desirable, including: AI chatbot/concierge configuration Knowledge base setup Lead qualification Conversational routing CRM integration Best practices Ideal Experience We're looking for someone who has: Current HubSpot Certifications (please specify) 5+ years implementing HubSpot CRM Experience with Marketing Hub and Sales Hub Professional or Enterprise Experience designing CRM architecture and automation Strong understanding of lead scoring and lifecycle management Experience integrating websites with HubSpot Experience building reporting dashboards Experience with luxury real estate, hospitality, or high-value sales funnels is a plus Experience with HubSpot Breeze is a strong plus Deliverables HubSpot implementation recommendations CRM configuration Pipeline setup Lifecycle stages Lead scoring model Workflow automation Dashboard configuration QA and testing Documentation and recommendations Please Include in Your Proposal Brief overview of your HubSpot experience HubSpot certifications Years of experience Examples of similar CRM implementations Experience with HubSpot Breeze or AI-enabled chat solutions Your hourly rate Estimated availability over the next 60 days Engagement Initial project: approximately 30–50 hours Remote Flexible schedule Opportunity for ongoing consulting as additional phases are implemented
- Hourly: $15.00 - $25.00
- Expert
- Est. time: More than 6 months, 30+ hrs/week
We're an AI agent development, business automation, and quality assurance agency. We help businesses scale by building custom AI agents, automating their operations, and ensuring everything ships reliably. We're hiring a results-driven SDR to own our outbound engine. Your job: find high-fit prospects, start real conversations, and book qualified discovery calls for our Lead Architect. What You'll Do Prospecting & list building — Build targeted lead lists against our ICP using Apollo.io, LinkedIn Sales Navigator, and specialized databases. Outbound outreach — Run multi-channel sequences: personalized LinkedIn, strategic email, and the occasional voice note. Qualification — Filter for prospects with the technical complexity and budget that fit our AI, automation, and QA services. Appointment setting — Own the top of the funnel and book 2–3 qualified discovery calls per week. CRM management — Keep meticulous records of outreach activity and lead status. What We're Looking For 2+ years of B2B sales — Proven outbound track record, ideally with technical agencies, SaaS, or professional services. Technical literacy — You can confidently discuss AI agents, APIs, CRM workflows (HubSpot / ActiveCampaign), and business process automation (Zapier). Exceptional communication — You write concise, high-impact copy that cuts through the noise, and you lead with value instead of a hard sell. Tool proficiency — Hands-on experience with Apollo.io, LinkedIn Sales Navigator, and modern CRMs. Self-starter mentality — This is a remote, autonomous role. You'll manage your own volume and report on weekly KPIs. How to Apply Send a short note telling us: A recent outbound campaign you ran and the result. The tools you're fastest in. One line of cold outreach copy you'd send to a CTO at a mid-market company drowning in disconnected systems.
- Hourly
- Intermediate
- Est. time: 3 to 6 months, 30+ hrs/week
We are building a next-generation workflow automation platform that combines deterministic business rules, artificial intelligence, document intelligence, and human review workflows into a single operating system. This is not a traditional CRM project. Our vision is to develop a doctrine-driven platform where business rules serve as the system authority, AI serves as an analytical and drafting layer, and human reviewers serve as the final compliance checkpoint. We are seeking an experienced engineer or engineering partner who can help architect and build the platform from the ground up. Project Objectives The platform will: • Ingest and analyze large volumes of structured and unstructured documents • Extract data from reports, PDFs, and supporting documentation • Apply rule-based workflow logic • Generate AI-assisted recommendations and draft outputs • Maintain complete audit trails and workflow transparency • Route work through human review checkpoints • Support future deployment of local AI infrastructure for privacy and performance Core Architecture The system will be built around four primary layers: 1. Rules Engine * Deterministic business logic * Workflow orchestration * State management * Trigger and escalation logic * Audit tracking 2. AI Layer * Document analysis * Classification * Pattern detection * Summarization * Draft generation * Structured outputs 3. Local Processing Layer * OCR * Document parsing * Data extraction * Vector search * Local inference capabilities * Privacy-first processing 4. Human Review Layer * Quality assurance * Workflow approvals * Compliance review * Exception handling Initial Development Priorities Phase 1 • User authentication • Client record management • Document upload system • OCR and document extraction • Workflow engine • Rule-based status management • Review dashboard Phase 2 • AI-powered document analysis • Automated classification • Recommendation engine • Draft generation workflows • Response parsing Phase 3 • Local AI infrastructure • Vector database integration • Knowledge retrieval system • Multi-agent workflow orchestration • Advanced automation Desired Technical Experience Required • React / Next.js • Node.js, Python, or similar backend framework • PostgreSQL or equivalent relational database • REST APIs • Cloud infrastructure (AWS, Azure, or GCP) • Workflow automation systems • Document processing pipelines Preferred • OpenAI APIs • Anthropic APIs • Retrieval-Augmented Generation (RAG) • LangGraph, LangChain, or similar frameworks • Vector databases • OCR technologies • AI agent architectures • NVIDIA AI ecosystem • Local model deployment What We Are Looking For We are not looking for someone who simply builds forms and dashboards. We are looking for a builder who understands how to combine: • Rules engines • Artificial intelligence • Workflow automation • Human review systems • Scalable software architecture The ideal candidate enjoys solving complex business process problems and translating expert decision-making into software systems. Engagement Structure Open to: • Fractional CTO • Lead Architect • Senior Full-Stack Engineer • AI Systems Engineer • Development Agency • Long-term strategic technology partner To Apply Please provide: • Relevant project examples • Experience building workflow automation platforms • Experience with AI-powered applications • Technology stack recommendations • Estimated availability • Preferred engagement structure
- Hourly: $10.00 - $40.00
- Intermediate
- Est. time: 1 to 3 months, Less than 30 hrs/week
Company Overview Health Benefit Services LLC (HBS) is an established independent insurance agency serving Western Pennsylvania. The business focuses on Medicare, health insurance, auto and home insurance, life insurance, annuities, and commercial insurance. We support approximately 16,000 clients and want a contractor who can improve visibility, generate qualified inbound leads, strengthen recruiting marketing, and build repeatable digital growth systems. Position Summary We are looking for a hands-on growth marketer who can own execution across SEO, AI search visibility, Google Ads, website optimization, landing pages, content, and lead generation. This is a results-oriented contract role for someone who can both think strategically and get the work done. This is not a general social media position. We are specifically looking for a contractor with proven lead generation experience who understands search intent, conversion, local visibility, and performance marketing. What Success Looks Like · Increase qualified inbound insurance leads · Improve local and organic search visibility · Strengthen visibility in AI-generated search results · Launch and improve paid campaigns that produce measurable ROI · Improve website conversion rates and landing page performance · Generate recruiting leads for insurance agents · Build repeatable marketing and automation systems that scale Scope of Work SEO and AI Search Visibility · Improve rankings for high-intent local insurance searches · Create or optimize service and location landing pages · Develop content that performs in traditional search and AI-generated answers · Recommend and implement technical SEO improvements where needed · Build authority content around Medicare, health, auto, home, life, annuities, and commercial insurance Google Ads / Paid Lead Generation · Manage Google Ads campaigns focused on lead generation · Improve landing page performance and conversion rates · Track cost per lead, lead quality, and return on ad spend Website Management · Maintain and improve the company website · Build landing pages and service pages that support lead generation · Identify and improve user experience issues that reduce conversion Social Media & Content · Create educational content that supports search visibility and trust · Repurpose content across relevant channels when useful · Prioritize content that contributes to lead generation, not vanity engagement Recruiting Marketing · Build recruiting funnels and landing pages for insurance agents · Support campaigns that attract qualified recruiting inquiries · Develop simple follow-up sequences for recruiting leads Ideal Contractor Profile · Proven experience with SEO, local SEO, and lead generation · Working knowledge of AI search optimization / answer engine optimization · Experience managing Google Ads or similar paid acquisition campaigns · Strong writing and conversion-focused content skills · Hands-on experience with websites, landing pages, and conversion improvements · Comfortable working independently and showing results with minimal oversight · Able to explain what has worked in past lead generation engagements Strong candidates may come from freelance growth marketing, boutique agencies, lead generation firms, insurance marketing, or small businesses where they directly owned pipeline growth. Work Structure and Budget · Part-time contract engagement · Estimated 15 to 25 hours per week to start · Remote preferred; hybrid may be considered · Potential for longer-term expansion if performance is strong How Performance Will Be Evaluated · Growth in qualified website traffic · Improved rankings for target search terms · Improved visibility in AI-driven search experiences · Lead volume and lead quality · Landing page and website conversion improvements · Recruiting inquiries generated · Lower cost per lead over time
- Hourly
- Intermediate
- Est. time: More than 6 months, 30+ hrs/week
Digital Advertising & Analytics Manager Position Overview We are seeking a highly analytical and technically skilled Digital Advertising & Analytics Manager to oversee campaign tracking, attribution, paid media management, marketing technology, and AI-driven process improvements. This hybrid role bridges marketing strategy, campaign execution, and data analysis to improve performance across multiple client accounts. The ideal candidate has experience managing Google Ads and Meta Ads campaigns, implementing conversion tracking, building attribution models, managing marketing technology platforms, supporting email marketing initiatives, and identifying opportunities to leverage AI tools to improve efficiency and campaign results. Key Responsibilities Marketing Analytics & Attribution • Design, implement, and maintain conversion tracking across websites and marketing platforms. • Configure and manage Google Tag Manager, Google Analytics 4, Meta Pixel, Conversion API, and other tracking technologies. • Develop attribution models to accurately measure marketing performance across multiple channels. • Analyze lead quality, customer journeys, and campaign effectiveness. • Build dashboards and reporting frameworks for internal teams and clients. Paid Media Management • Manage and optimize Google Ads campaigns, including Search, Display, Performance Max, and Local campaigns. • Manage Meta Ads campaigns across Facebook and Instagram. • Monitor budgets, bidding strategies, audience targeting, and campaign performance. • Conduct ongoing testing and optimization to improve ROI and lead generation results. Social Media & Content Support • Coordinate and manage social media content calendars. • Assist with content strategy, copywriting, and creative recommendations. • Analyze engagement metrics and provide optimization recommendations. Email Marketing • Build and manage email marketing campaigns and automations. • Maintain audience segmentation and customer journey workflows. • Analyze campaign performance and recommend improvements. Marketing Technology & AI Implementation • Evaluate, implement, and manage marketing technology platforms and integrations. • Identify opportunities to leverage AI tools for campaign management, reporting, content creation, and workflow automation. • Develop processes that improve operational efficiency and scalability across client accounts. • Train internal team members on new technology solutions and best practices. Qualifications • Experience in digital marketing, paid media, analytics, or marketing operations. • Strong proficiency with Google Ads, Meta Ads Manager, Google Analytics 4, and Google Tag Manager. • Experience with conversion tracking, attribution modeling, and marketing automation. • Familiarity with CRM systems and lead tracking platforms such as WhatConverts, CallRail, Stape, and others. • Experience with email marketing platforms such as Mailchimp • Understanding of AI tools and automation platforms. • Strong analytical, problem-solving, and project management skills. Success Metrics • Accurate implementation and maintenance of conversion tracking. • Improved attribution visibility across marketing channels. • Growth in lead volume, lead quality, and campaign ROI. • Increased operational efficiency through automation and AI implementation. • Timely reporting and actionable performance insights.
- Hourly: $75.00 - $100.00
- Expert
- Est. time: Less than 1 month, Less than 30 hrs/week
We’re looking for a sales consultant or advisor who has experience selling to AI, data, automation, innovation, or technology teams inside non-tech companies. Examples of the audience we care about include AI or automation teams at: * Large restaurant / fast food chains * Private equity firms * Law firms * Regional or mid-sized banks * Insurance companies * Healthcare companies * Retail / franchise businesses * Financial services firms * Other traditional enterprises adopting AI agents or automation We are not primarily looking for someone who has only sold to SaaS startups or big tech companies. We specifically want someone who understands how AI initiatives, security reviews, internal champions, and buying processes work inside more traditional industries. About us Agentic Fabriq helps companies securely manage AI agents as they move from demos into real business workflows. We focus on problems like: * Which AI agents exist inside the company * What tools those agents can access * Who approved that access * Whether agents are using shared API keys or service accounts * How to create audit trails for agent actions * How IT / security teams can control agent permissions What we need help with We want to pressure-test our go-to-market motion for this audience. This may include: * Helping us understand which roles to target * Identifying where the pain is strongest * Reviewing our positioning and messaging * Advising on outbound strategy * Helping shape discovery questions * Sharing how these buyers evaluate AI/security tools * Potentially helping with prospecting or warm introductions, if relevant Ideal background You may be a fit if you have sold to or worked closely with: * AI engineering teams * Data science / ML teams * Automation / RPA teams * Innovation teams * IT / security teams involved in AI adoption * Digital transformation teams * Enterprise technology buyers in regulated or traditional industries Bonus if you have experience selling security, identity, governance, compliance, developer tools, data infrastructure, AI infrastructure, or automation software. Deliverable For the first engagement, we are looking for a short consulting call or working session where you help us evaluate whether this buyer segment makes sense and how we should approach them. Please include in your response: 1. The types of companies or industries you have sold into 2. The buyer personas you worked with 3. Whether you have experience with AI, automation, data, security, or developer tools 4. Any examples of relevant sales motions you have run We are open to either a one-time consultation or a longer-term advisory / outbound role if there is a strong fit.
- Hourly
- Intermediate
- Est. time: More than 6 months, 30+ hrs/week
Paid Digital Marketing Lead (Contract-to-Hire) Mission Collaborate on the strategy + own the day-to-day execution and optimization of OneStream’s global paid digital marketing programs across Google, LinkedIn, StackAdapt, Reddit, Meta, and emerging channels to maximize ICP account reach, engagement, pipeline creation, and revenue impact. AI is central to how this role operates: you will work with Claude, including Claude Cowork, every day, integrating AI across your workflows to raise both the quality and speed of everything you do. You won't do this alone – you will work day-to-day with a dedicated digital analyst and partner closely with paid digital strategy leadership, who provide deep data and strategic support while you own the channels hands-on. This is a contract-to-hire position: the role begins as a 3–6-month contract engagement, with the intent to convert to a permanent role at the world’s fastest-growing + 4x Gartner leader fintech organization, once mutual fit is confirmed. Success to us • 80%+ reach within target ICP account segments • Increased engaged accounts and buying group penetration • Increased demo requests and qualified meetings • Improved conversion rates throughout the funnel • Efficient and scaled up pipeline creation and pipeline influence • Continuous testing that improves performance quarter over quarter Core Responsibilities Strategy & ABM • Bring a clear point of view on global paid media strategy: channel mix, audience prioritization, budget allocation, and where to invest next by geo and region • Build account-based audience and targeting strategies using ABM platforms such as Demandbase and/or 6sense, activating intent and engagement data in paid campaigns • Align paid media plans to ICP segments, buying groups, and quarterly pipeline goals Platform Execution • Build, launch, and optimize campaigns as an expert directly within: • LinkedIn Campaign Manager • Google Ads • StackAdapt • Reddit Ads • Meta Ads • Additional channels (including paid LLM channels) as needed • Build retargeting and nurture/surround programs • Manage account-based advertising campaigns • Launch campaigns across awareness, consideration, demand generation, and opportunity acceleration motions Optimization & Performance • Monitor campaign performance daily • Adjust bids, budgets, audiences, placements, creative, and landing page experiences • Analyze performance trends and identify opportunities • Develop testing roadmaps across: • Creative • Messaging • Offers • CTAs • Audience segments • Landing pages • Channel mix Insights & Analytics • Translate campaign data into actionable recommendations • Surface weekly insights to Digital, Campaigns, and Field Marketing teams • Identify: • Audience opportunities • Content gaps • Creative opportunities • Funnel bottlenecks • Channel performance shifts • Partner with Marketing Operations on attribution and measurement Cross-Functional Partnership • Work day-to-day with your digital analyst and paid digital leadership on measurement, performance reviews, and strategic planning • Partner with: • Campaign Marketing • Product Marketing • Content Marketing • Web Team • SEO/AEO Team • Sales Development • Field Marketing • Ensure message consistency from ad to landing page to conversion AI & Modern Marketing • Make AI part of your daily operating system, with Claude and Claude Cowork as core tools alongside Gemini, ChatGPT, and platform-native AI capabilities, to accelerate: • Audience research • Creative ideation • Ad copy development • Performance analysis • Campaign optimization • Integrate AI into core workflows (research, reporting, creative iteration) so it drives measurable impact and quality, not just occasional assistance • Stay curious: experiment with emerging AI capabilities, build on what works, and share learnings with the broader marketing team Who You Are • Super curious: you ask why, dig beneath surface metrics, and constantly experiment with new channels, formats, and AI capabilities • Collaborative: you do your best work with others, from your digital analyst to leadership to cross-functional partners • Hands-on yet strategic: you're personally in the platforms every day, and you can zoom out to shape channel strategy and budget allocation • Extremely data-oriented: every decision starts with the data, and you bring structure and clarity to complex performance questions • An owner of outcomes: you measure yourself on pipeline and revenue impact, not clicks and impressions Preferred Experience • 8–10 years of deep, hands-on paid digital experience, ideally in B2B SaaS • Experience marketing to enterprise buyers • Experience targeting CFOs, CIOs, Finance, IT, or complex buying committees preferred • Strong LinkedIn expertise • Strong Google Ads expertise • Strong programmatic experience (StackAdapt, Demandbase, 6sense, RollWorks, etc.) • Hands-on experience with ABM platforms (Demandbase and/or 6sense), including building audiences from intent and account data • A strong point of view on B2B paid media strategy, developed through owning channel mix and budget decisions • Experience with Salesforce and marketing automation platforms • Comfortable working independently inside ad platforms rather than directing agencies • Genuinely AI-curious: already uses tools like Claude or ChatGPT in daily work, and eager to keep learning as AI capabilities evolve • Advanced analytical skills: comfortable deep in campaign data, attribution, and reporting, and fluent in using data to drive budget and optimization decisions