We're a growing design agency that services the restaurnt industry. We're looking for a coach to meet 1-2x a week to review our Meta ads account and suggest improvements. Current spend is around $10K/month. Prior experience in B2B lead gen is a must. Experience in/around restaurants is a bonus. Current areas of improvement are most likely around creative and testing strategy. We are not looking for somebody to fully manage the account (it's just not that complicated at this spend) - we are just looking for an advisor :)

We are looking for an experienced Google Ads expert to help a B2B CultureTech SaaS company generate qualified pipeline, demo bookings, and revenue through paid Google campaigns. The ideal candidate has direct experience running Google Ads for B2B SaaS companies and understands how to reach decision-makers such as HR leaders, People Ops teams, culture leaders, employee experience teams, and executives. Responsibilities: Develop and execute a Google Ads strategy for a B2B SaaS company in the CultureTech space Research competitors, target audiences, and buyer personas Build campaign structure, audiences, ad groups, and ads Write and test ad copy focused on demos, pipeline, and revenue Set up and optimize Google Lead Gen Forms or landing page campaigns Install and verify Google Insight Tag and conversion tracking Connect leads to CRM or Zapier workflows when needed Monitor campaigns daily and optimize based on CPL, demo quality, conversion rate, and pipeline impact Provide clear weekly or monthly performance reports with next steps Recommend creative angles, offers, and landing page improvements Requirements: Proven experience managing Google Ads for B2B SaaS companies Strong understanding of SaaS funnels, demo generation, and pipeline creation Experience targeting HR, People, Culture, Talent, or executive audiences is a plus Ability to manage campaigns from strategy to launch to optimization Experience with Google Campaign Manager, Google Insight Tag, Lead Gen Forms, CRM integrations, and conversion tracking Strong copywriting and analytical skills Clear communication and ability to explain performance in simple terms Goal: Help us turn Google Ads into a reliable acquisition channel for a B2B CultureTech SaaS company, with a focus on qualified demos, sales pipeline, and measurable revenue growth.

Category: Market Research Type: Fixed price — $75 for one 40-minute video call Length: One-time, this week or next Description: We're an early-stage product team running research interviews with marketing and GTM leaders about how teams stay aligned now that everyone uses AI. We pay $75 for a single 30-minute video call. One call, no prep, no follow-up work required. You're a fit if you meet ALL of these: - You lead marketing, growth, GTM, or AI-enablement (Head/Director/VP/CMO level, or the person who owns it at a smaller company) - Your company is B2B, roughly 50–300 people, Seed to Series D - You personally use AI tools (ChatGPT, Claude, Copilot, etc.) in your work and have rolled them out to your team - You're responsible for keeping strategy, positioning, or brand messaging consistent across people - You can do a recorded 30-min video call in English within the next 10 days Not a fit: agencies/freelancers describing client work, students, or anyone not currently in an in-house GTM/marketing role at a company this size. We'll only be able to pay for calls that match the criteria above. ▎ What the call covers: how handoffs slow your team down, how you keep everyone (and their AI tools) working from the same facts and brand voice, and what ▎ you've tried. It's a relaxed conversation — we just want to hear how you actually work. ▎ ▎ How it works: answer the 4 screening questions → if you're a fit we send a scheduling link → 30-min call → $75 released on completion. Screening questions: 1. What's your exact title, and what's your company's headcount and funding stage? 2. Which AI tools does your team use day-to-day, and did you lead the rollout? 3. In 1–2 sentences: where does keeping your team aligned get hardest right now? 4. What time zone are you in, and what days/times work in the next 10 days?

Transparent eCom is a compliance-first digital advertising agency specializing in regulated industries — cannabis, hemp-derived products, nicotine, and other restricted verticals. We operate where most agencies can’t. Our proprietary compliance ad account infrastructure allows us to legally advertise products using real product language (not workarounds), which gives our clients a competitive advantage. Position Overview: We are seeking an experienced Account Manager to join our agency with a strong background in digital marketing. The ideal candidate will have expertise in Meta and Google, and experience in the cannabis industry is a plus. You will be responsible for coordinating creative, media buying, and tech services on behalf of your clients. marketing efforts for our clients, ensuring that their goals are met efficiently. Strong communication skills and the ability to work collaboratively with our team are essential for this role. Qualifications Bachelors Degree 4+ years account management experience 4+ years project management experience Experience with Google suite of products Preferred Agency experience Regulated industry experience (cannabis, mushrooms, alcohol) Click up experience Compensation: $20-$30 an hour month one depending on experience Negotiated retainer month 2+ Retainer and performance based compensation Website: https://livetransparent.com/

Tolliver Accounting Group is a growing accounting firm specializing in operational accounting and process improvement for small to medium businesses - not standard bookkeeping maintenance. We're looking for a marketing specialist to help us build a consistent, reliable lead generation engine as we continue to scale our client base. We need someone who understands how to market professional services - not a generalist looking to check a box, but someone who can build and manage an actual strategy for attracting the right clients. What you'll do: - Develop and manage a lead generation strategy tailored to attracting small-to-medium business owners who need operational accounting support - Plan, launch, and optimize paid ad campaigns (Google Ads, Meta, or a mix depending on what performs best for our audience) - Identify and refine our ideal client profile and messaging to attract the right leads, not just more leads - Track and report on campaign performance, cost per lead, and conversion metrics - Manage lead flow and campaign tracking within our HubSpot CRM, ensuring leads are properly captured and attributed - Recommend and help implement improvements based on what's actually working What we're looking for: - Proven experience running lead generation and paid ad campaigns for B2B or professional services (accounting, legal, financial services, or similar preferred) - Hands-on experience with HubSpot - comfortable setting up lead capture, tracking campaign attribution, and reporting from within HubSpot - Strong understanding of how to speak to a business-owner audience, not consumer marketing - Experience with ad platforms (Google Ads, Meta Ads) and basic analytics/reporting tools Engagement details: - Ongoing, monthly retainer (not a one time project) - Retainer depends on experience and proposed scope - please include your proposed monthly retainer in your proposal Initial ad spend budget: $500-$750/month to start as a pilot, with room to scale based on performance and results To apply: Please include a brief overview of a similar lead-gen campaign you've run (ideally for a professional services or B2B client), and what results you were able to achieve. Given our starting ad spend, we'd also love to hear your thoughts on which platform(s) and strategy would make the most of a modest initial budget while we test what works. Proposals that show real strategic thinking, not just a list of services, will stand out. We're looking to build a long-term, working relationship with the right person, so if you're interested in ongoing monthly work rather than a quick project, we'd love to hear from you. To confirm you've read this posting in full, please start your proposal with the word "Ledger." Applications without it will not be considered.

Summary We are a digital growth marketing agency focused on building high-performing marketing campaigns and innovative technology solutions. We’re looking for an experienced Paid Ads Manager with a strong background in the beauty industry to support our growing portfolio of clients. This role is ideal for someone who enjoys working independently, takes ownership of client success, and thrives on developing paid media strategies that drive measurable business growth. You'll play a key role in creating, executing, and optimizing campaigns while collaborating closely with both clients and our internal team. Responsibilities Develop and execute paid media strategies that increase brand awareness, generate leads, and drive revenue across multiple platforms. Create and optimize advertising campaigns tailored to each client's goals, customer journey, and sales funnel. Analyze campaign performance and customer data to identify trends, uncover opportunities, and improve results. Continuously test audiences, creatives, copy, and campaign structures to maximize performance. Manage and optimize advertising budgets across Google, Meta, YouTube, TikTok, and other paid media platforms. Ensure accurate conversion tracking, attribution, and reporting across all campaigns. Optimize campaigns for lower CPL, stronger ROAS, and positive ROI. Participate in client meetings and present campaign updates, insights, and strategic recommendations. Respond promptly to client questions and communications through Slack. Collaborate with internal team members by providing regular project and performance updates. Qualifications 3+ years of hands-on paid media management experience across multiple client accounts. Proven success managing campaigns on Google Ads, Facebook, Instagram, YouTube, TikTok, and other paid advertising platforms. Ability to explain campaign strategies, decision-making, and measurable results from previous work. Strong working knowledge of SEMrush and Canva. Experience managing campaigns for international brands and larger client accounts. Self-motivated, organized, and comfortable working independently while collaborating with a remote team. Entrepreneurial mindset with the ability to thrive in a fast-paced agency environment. Strong understanding of advertising psychology, customer behavior, and buyer journeys. Highly detail-oriented with a proactive approach to campaign optimization. Excellent analytical and problem-solving skills with the ability to interpret data and make informed recommendations. Strong communication, presentation, and client management skills. Comfortable using campaign tracking, reporting, and project management tools. Passionate about staying current with paid media trends, platform updates, and industry best practices. Note: All screening questions must be completed to be considered for this position.

We are looking for an experienced LinkedIn Ads expert to help a B2B CultureTech SaaS company generate qualified pipeline, demo bookings, and revenue through paid LinkedIn campaigns. The ideal candidate has direct experience running LinkedIn Ads for B2B SaaS companies and understands how to reach decision-makers such as HR leaders, People Ops teams, culture leaders, employee experience teams, and executives. Responsibilities: Develop and execute a LinkedIn Ads strategy for a B2B SaaS company in the CultureTech space Research competitors, target audiences, and buyer personas Build campaign structure, audiences, ad groups, and ads Write and test ad copy focused on demos, pipeline, and revenue Set up and optimize LinkedIn Lead Gen Forms or landing page campaigns Install and verify LinkedIn Insight Tag and conversion tracking Connect leads to CRM or Zapier workflows when needed Monitor campaigns daily and optimize based on CPL, demo quality, conversion rate, and pipeline impact Provide clear weekly or monthly performance reports with next steps Recommend creative angles, offers, and landing page improvements Requirements: Proven experience managing LinkedIn Ads for B2B SaaS companies Strong understanding of SaaS funnels, demo generation, and pipeline creation Experience targeting HR, People, Culture, Talent, or executive audiences is a plus Ability to manage campaigns from strategy to launch to optimization Experience with LinkedIn Campaign Manager, LinkedIn Insight Tag, Lead Gen Forms, CRM integrations, and conversion tracking Strong copywriting and analytical skills Clear communication and ability to explain performance in simple terms Goal: Help us turn LinkedIn Ads into a reliable acquisition channel for a B2B CultureTech SaaS company, with a focus on qualified demos, sales pipeline, and measurable revenue growth.

Paid Media Expert for Lobsterboys — Meta + Google Lobsterboys is looking for an exceptional Paid Media Expert to help elevate an already-performing advertising program across Meta and Google. We are a premium, fisherman-direct live lobster brand with an AOV over $200. Most of the year, we operate around a 5x return based on new customer acquisition only. Our biggest growth periods are May–August and November/December, when lobster demand aligns with Father’s Day, summer BBQs, Fourth of July, holiday gifting, and celebration season. This is not about fixing a broken ad account. It is about taking a strong operation to peak performance during our most important seasons. Our competitors have woken up and are advertising more heavily as well. Goals Drive efficient new customer acquisition across Meta and Google Maintain at least a 3.5x ROAS based on new customer sales only Keep acquisition costs at or below $50 during peak season Exceed prior-year performance while maintaining or lowering CAC Help scale intelligently during peak demand and pull back appropriately during slower periods What We Need We need someone who is highly analytical, detail-oriented, and competitive — someone who knows how to win with creative testing, copy, promotions, offers, audience strategy, and smart optimization. Our customers are affluent food lovers, live seafood buyers, entertainers, gift-givers, and celebration hosts. Approximately one-third of our customer base is Asian-American. We are also building a large library of influencer content with roughly 75 creator assets expected from June–August. We need someone who can test recipe videos, joy-of-live lobster content, UGC, and high-performing organic posts, including potential whitelisting opportunities - this is on top of our creative operation that already creates review content, static, videos etc. Requirements Proven success managing Meta and Google ads for e-commerce brands Strong experience with premium-tier, food, gifting, DTC, lifestyle or seasonal brands preferred Exceptional analytical ability and attention to detail Strong creative testing instincts Fluent English communication Ability to work during U.S. Eastern Time hours Available for one weekly meeting plus regular updates by message as needed Strong ownership mindset and drive to improve performance To Apply. Please include: - Links or names of at least 3 businesses you helped grow with paid google and meta ads in the past 3 years - achieving at least 3x+ ROAS and strong sales growth, especially for premium brands A brief “before and after” description of each account — what changed, what you did, and what impact you had Confirmation that you can provide references for these examples if they are not already visible on your Upwork profile We are open to both newer and established Upwork freelancers, but we are looking for someone with a strong performance mindset, exceptional communication, and the availability/ability to help Lobsterboys win during peak season.

Summary Important Notice to Applicants: Please note that we are only contacting and communicating with candidates through Upwork or our dedicated company HR email address. Any applications or direct contact made outside of these channels, including emails, social media messages, direct messages to our CEO, or messages sent to our general company email, will not be considered and will be automatically declined. About the Company: We are a private U.S.-based company operating across multiple departments that support legal, staffing, and client-service operations. Our teams collaborate in dynamic, fast-paced environments focused on innovation, integrity, and client success. In this role, you’ll work closely with leadership and cross-functional teams, making a real impact in operational, legal, and client-focused projects—all from the comfort of your home. Details about our company structure and associated teams will be introduced during the interview process Role Overview: We are looking for an experienced paid media specialist to cover our Marketing Director's maternity leave from August 17 through November 7, 2026. You will join on August 3 for a 2-week training period alongside the Marketing Director before she goes on leave, then operate independently for the 12-week coverage period. Potential to become a permanent, full-time role This position has the potential to grow into a permanent, full-time marketing role within our broader enterprise — covering EOL.law and Attorney Assistant, our B2B brand serving law firms nationwide. Strong performance during the contract period will be considered for a full-time offer at the end of the 12 weeks. This is not a junior coordinator role. You will hold real approval authority over ad campaigns, creative assets, and website content — and you will be the key checkpoint between our automated weekly ad analysis and the execution team. The right person has solid hands-on Facebook Ads Manager experience and can make confident, data-driven optimization decisions with clear SOPs to guide them. What You Will Own Weekly Review our automated Monday AI-generated ad performance analysis and approve, modify, or flag optimization recommendations before our campaign manager executes changes in Facebook Ads Manager Review all incoming ad creatives against our brand guardrail document — approve or return with feedback Review case resolution posts generated in Asana (2x/week) for brand voice and accuracy before they go live on the website Review and approve landing pages independently before launch — both the design and the live page Source newsletter topics for the monthly EOL newsletter and coordinate social media calendar inputs with the design and content team Weekly 30-minute sync with Loren; 1-hour Thursday marketing meeting; async communication and Asana task tracking End of month Run the final campaign review in Facebook Ads Manager: publish and pause all campaigns set to launch, and verify geo targeting and any applicable additional targeting (e.g. job titles) before campaigns go live Requirements / Must have 2–3 years of hands-on Facebook Ads Manager experience — campaign setup, audience targeting, geo targeting, budget management, and performance analysis Demonstrated ability to read performance data and make confident, independent optimization decisions Experience reviewing and approving marketing creative assets — ad copy, imagery, and web content — against brand and compliance guidelines Comfortable running an end-of-month campaign launch review: publishing, pausing, and verifying targeting in Ads Manager before campaigns go live Strong written communication — you will be relaying approved changes and feedback clearly to an execution team member Organized and reliable — this role runs on deadlines and weekly rhythms that the team depends on Nice to have: Experience in legal, healthcare, or professional services marketing — familiarity with regulated advertising environments is a plus Familiarity with Asana or a comparable project management tool Experience working with AI-generated content analysis or automated marketing workflows Knowledge of Pennsylvania or general US attorney advertising rules (bar compliance basics) The Ideal Candidate: You have real experience running or supporting paid media campaigns. You have reviewed creative for quality and compliance, used performance data to make optimization decisions, and communicated clearly with the execution team. You are comfortable stepping into a structured role with clear SOPs, taking ownership of your approvals, and handing back a clean operation when the Marketing Director returns. You do not need to know personal injury law. You need to know paid media, care about quality, and be the kind of person who catches things before they go live.

Working for a cutting edge AI company delivering AI workflows, systems and automations for SMB clients across sales and marketing. Looking for a marketing manager with strong orgnaization, multi-tasking, project management and communication skills. This person will also help manage SMB clients with agendas, metrics from systems and coordinate action items between clients and service operational teams. Knowledge is copywriting for web conversion, B2B prospecting and more is a plus. Use of AI at an intermediate level is helpful but you will become an expert working with us. Would like someone with agency experience in a client leadership role (not just an assistant or team member). Someone who owned communications and results and who can help come up with ideas and make them happen. Proactive comunicatin and action is beyond a MUST. This is a HUGE opportunity for you to work with AI and Marketing Pioneers. And this positio coudl become. permanent element of your ongoing income.