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  • Hourly: $25.00 - $100.00
  • Intermediate
  • Est. time: More than 6 months, Less than 30 hrs/week

Amico Industrial is seeking a highly skilled Google Ads consultant to manage, optimize, and continuously improve our Google Ads campaigns to generate more qualified leads and measurable business results throughout North America. Our ideal partner has a proven track record of building high-performing Google Ads campaigns, improving return on investment, increasing qualified lead generation, and making data-driven decisions based on campaign performance and analytics. In addition to managing our account, we are looking for someone who enjoys coaching and teaching. We want to understand the strategy behind the campaigns, learn how to interpret the analytics and performance data, and gain the knowledge and confidence to eventually manage the account internally. We value clear communication, collaboration, and a long-term partnership with someone who is passionate about helping businesses grow.

  • Hourly: $80.00 - $150.00
  • Expert
  • Est. time: More than 6 months, 30+ hrs/week

I own a chimney and dryer vent company in Los Angeles. I've been in the industry for 6 years but I'm now building my own lead generation system from scratch. I am NOT looking for someone to simply manage Google Ads. I am looking for a growth partner who can build a complete customer acquisition machine. Responsibilities include: Build and manage Google Ads Advise on Google Local Services Ads (LSAs) Create or oversee high-converting landing pages Set up GA4, Google Tag Manager, and call tracking Optimize Google Business Profile Improve conversion rate and cost per booked job Build a scalable system that can grow over time My goal is to stop relying on lead brokers and generate my own profitable leads. Requirements 7+ years Google Ads experience Proven success with home service businesses (HVAC, plumbing, roofing, garage doors, chimney, etc.) Experience managing $10k+/month ad budgets Strong understanding of landing pages and conversion optimization Excellent English communication When applying, please answer: Which home service companies have you helped grow? What results did you achieve? (Cost per lead, ROAS, booked jobs, etc.) What would your first 90-day plan be for my business? Can you share screenshots or case studies? Why should I hire you instead of a marketing agency? I'm looking for a long-term relationship with someone who thinks like a business owner, not just an ad manager.

  • Hourly: $55.00 - $95.00
  • Expert
  • Est. time: More than 6 months, 30+ hrs/week

We’re looking for a strategic Google Ads specialist to help optimize and scale local lead generation campaigns for dental and healthcare clients. We are not looking for a generic media buyer or outsourced agency. We’re looking for someone analytical who understands search intent, conversion-focused campaign structure, landing page alignment, and local service business economics. Our team already has strong infrastructure in place, including: - Custom high-performance websites and landing pages - Online booking integrations - Advanced conversion tracking - GA4 and Google Tag Manager setup - Call tracking and booked appointment tracking We need help improving and scaling campaign performance through: - Search term analysis and negative keyword strategy - Campaign restructuring and optimization - Ad copy testing - Keyword and match type strategy - Impression share and Quality Score improvements - Landing page alignment and conversion optimization - Ongoing reporting and performance analysis Most campaigns are focused on: - New patient acquisition - Emergency dentistry Experience with dental, medical, or local service-based Google Ads campaigns is strongly preferred. Please include: - Examples of similar campaigns you’ve managed - Typical CPA or performance metrics you’ve achieved - How you approach diagnosing underperforming campaigns - Your experience with GA4, GTM, and conversion tracking - Whether you work independently or through an agency/team We’re ideally looking for a long-term collaborator who can work closely with us as we continue growing our healthcare marketing platform and client base.

  • Hourly: $30.00 - $75.00
  • Expert
  • Est. time: More than 6 months, Hours to be determined

StoryVid is looking for a strategic Marketing Director to help build and optimize our entire customer acquisition engine. This is not a social media manager role. This is not a content creator role. We are looking for someone who understands how all the pieces connect: Google Ads, LinkedIn Ads, landing pages, retargeting, CRM automation, attribution, conversion tracking, lead nurturing, and the customer journey from first click to signed contract. Our goal is simple: create a predictable pipeline of qualified opportunities for a growing video production and creative agency. About StoryVid: StoryVid is a Kentucky-based video production and creative agency that helps businesses tell better stories and achieve measurable business outcomes through strategic content, video production, photography, and marketing support. We’ve worked with retailers, healthcare organizations, manufacturers, nonprofits, educational institutions, and professional service firms. We are currently refining our service offerings, pricing structure, and marketing systems to support long-term growth. What We Need Help With: We are building a full-funnel marketing system and need someone who can help architect, implement, and optimize: * Google Search campaigns * Google Display and retargeting campaigns * LinkedIn advertising * Audience development * Funnel architecture * Landing page strategy * Conversion optimization * Lead nurturing * CRM automation * Attribution tracking * Reporting dashboards * Customer journey mapping We care less about platform certifications and more about your ability to connect all of these pieces into a system that generates revenue. Responsibilities: * Develop and execute a full-funnel marketing strategy * Manage Google Ads campaigns * Manage LinkedIn Ads campaigns * Build and optimize retargeting audiences * Improve landing page conversion rates * Analyze user behavior and funnel performance * Develop reporting and KPI dashboards * Identify bottlenecks in the customer journey * Recommend creative testing opportunities * Collaborate with StoryVid leadership * Provide strategic recommendations based on performance data * Connect marketing activity directly to revenue outcomes What Success Looks Like (Within 30 Days): * Clear customer acquisition strategy established * Conversion tracking properly configured * Google Ads campaigns launched and optimized * Retargeting campaigns launched * LinkedIn campaigns structured correctly * Funnel reporting established * Qualified leads increasing month-over-month * Cost per lead improving over time * Clear visibility into marketing ROI Ideal Candidate: * 5+ years of digital marketing experience * Strong Google Ads experience * Strong LinkedIn Ads experience * Experience with B2B lead generation * Experience with service-based businesses * Experience building multi-touch customer journeys * Comfortable analyzing data and making decisions * Understands attribution and conversion tracking * Strategic thinker who can connect marketing activities to revenue outcomes Nice to Have: * Agency experience * HighLevel experience * HubSpot experience * Meta Ads experience * Google Tag Manager experience * GA4 experience * CRM automation experience * Experience managing client marketing accounts Future Opportunity: While the initial focus will be building and optimizing StoryVid’s own marketing and customer acquisition systems, there may be opportunities to support select StoryVid clients as well. Many of our clients require assistance with advertising strategy, campaign setup, audience targeting, funnel development, conversion tracking, lead generation, CRM automation, and ongoing marketing optimization. For the right candidate, this role could expand into additional consulting, campaign management, or fractional marketing leadership opportunities for StoryVid clients. We are particularly interested in candidates who can bridge the gap between creative content and measurable business outcomes.

  • Hourly: $50.00 - $95.00
  • Expert
  • Est. time: 1 to 3 months, Less than 30 hrs/week

Seeking Google Ads Expert to Diagnose & Optimize Campaigns for a B2B transportation and logistics company. We’re looking for a Google Ads expert to audit our account and tell us what’s actually working vs. what’s broken. WHAT WE NEED - Full account audit (structure, keywords, targeting, ads) - Identify wasted spend and missed opportunities - Validate we’re following best practices - Review landing page alignment TRACKING - Audit conversion tracking (Google Ads + GA4) - Confirm we’re optimizing for real leads, not junk data - Fix duplication / attribution issues OPTIMIZATION - Diagnose performance (not just surface tweaks) - Improve keyword targeting + reduce waste - Align bidding strategy with business goals - Flag any settings/features hurting performance DELIVERABLES Clear breakdown of what’s wrong/right Prioritized action plan Fit - Proven Google Ads audit experience - Strong with tracking + lead gen accounts - Direct, no-BS communicator This is a one-off project for now, but it could lead to potential ongoing work.

  • Hourly: $20.00 - $50.00
  • Intermediate
  • Est. time: 1 to 3 months, Less than 30 hrs/week

We're looking for an experienced Google Ads specialist to take over and optimize an established account for a coworking and executive office provider with multiple locations throughout the Northeast. The account is already active, but we're looking for someone who can improve performance through strategic optimization—not simply manage campaigns. Project Scope You'll be responsible for: Auditing the existing Google Ads account Reviewing campaign structure and consolidation opportunities Search term analysis and negative keyword management Keyword expansion and optimization Improving Quality Scores and ad relevance Creating and testing new ad copy Optimizing bidding strategies Improving conversion rates and lowering CPL Managing location-based campaigns across multiple markets Making recommendations for landing page improvements when appropriate Tracking A new measurement framework has recently been implemented using GA4 and Google Tag Manager. Conversion tracking is already being upgraded, so you'll work from clean data rather than setting up analytics. Experience Required 5+ years managing Google Ads Strong lead generation experience Local service or multi-location business experience Experience reducing cost per lead while increasing qualified conversions Comfortable interpreting GA4 reporting Experience with Performance Max, Search, and remarketing campaigns Excellent written English Nice to Have CallRail experience Google Ads certifications Experience with coworking, commercial real estate, office leasing, or B2B lead generation Landing page optimization / CRO experience Deliverables Initially, we'd like you to: Audit the account Present prioritized optimization recommendations Implement approved changes Monitor performance weekly Provide a concise monthly report with insights and next steps To Apply Please include: Examples of Google Ads accounts you've significantly improved Average monthly budgets you've managed Before-and-after performance metrics (CPL, ROAS, conversion rate, etc.) Your hourly rate Your weekly availability Start your proposal with "Stark" so we know you've read the posting. This will begin as a project for one client, with the opportunity for ongoing work across additional client accounts if it's a good fit.

  • Hourly: $75.00 - $125.00
  • Expert
  • Est. time: 1 to 3 months, 30+ hrs/week

We are in need of a paid ads expert who can analyze our existing accounts on Google/LinkedIn/Meta and help us: - Create a holistic marketing strategy - Optimize the existing ads accounts/campaigns - Create or optimize landing page using Elementor, HubSpot or Unbounce - Sync lead gen forms with our CRM - Ensure proper conversion tracking is in place using GTM, GA4 and the relevant Pixels/Tags The aim of this funnel is to generate at least a 2x ROAS on an $8,000/month ad spend. When you reply to this project start with the word "attentive" and be sure to include relevant case studies and proof of your past performance/experience with Google Ads, LinkedIn Ads, Meta Ads, GTM, GA4, and CRM's. Thanks.

  • Hourly: $50.00 - $100.00
  • Expert
  • Est. time: More than 6 months, Less than 30 hrs/week

Google Ads Specialist Needed for Growing Online Education Company (Long-Term) We are looking for an experienced Google Ads specialist to help manage and grow paid search campaigns for our online boating safety education business. We currently operate in California and Florida and are expanding into additional states. Our focus is on profitable growth, accurate tracking, and continuous optimization. What We’re Looking For— We are seeking someone whose primary expertise is Google Ads. This is not a general digital marketing role, and we are not looking for someone who primarily focuses on SEO, social media, or website design. Responsibilities — - Manage and optimize Google Search campaigns - Improve conversion rates and lower cost per acquisition - Perform keyword research and build negative keyword lists - Monitor search terms and identify growth opportunities - Optimize bidding strategies and campaign structure - Analyze performance and provide recommendations - Ensure conversion tracking and attribution are accurate - Collaborate with our developer regarding landing pages and technical issues - Conduct ongoing testing and optimization Requirements — - Minimum 3 years of Google Ads experience - Strong understanding of Google Search campaigns - Experience with Google Analytics 4 (GA4) - Experience with conversion tracking and Google Tag Manager - Strong analytical skills - Excellent communication and responsiveness - Ability to explain strategy and recommendations clearly Nice to Have — - Experience with online education, lead generation, or ecommerce businesses - Experience with WordPress websites - Experience managing campaigns across multiple geographic markets About Us — We are a growing online education company with an emphasis on long-term relationships, accountability, and data-driven decision making. We are looking for someone who can become a trusted partner as we continue to expand. When Applying, Please Include — - Your years of Google Ads experience. - Approximate monthly ad spend you currently manage. - Industries you have worked with. - Examples of results you are proud of. - Whether you work independently or as part of an agency. - Your preferred compensation structure. - Your favorite optimization you have made that significantly improved performance. - The first three things you would review when taking over an existing Google Ads account. Please begin your proposal with the words “Anchor Point” so we know you have read the entire posting. We are looking for a long-term relationship with someone who is proactive, communicative, and genuinely enjoys performance marketing.

  • Hourly
  • Expert
  • Est. time: 1 to 3 months, Not sure

We're looking for a Google Ads specialist who has run campaigns for law firms and can prove it with real numbers. This is not a role for someone with general PPC experience who has "worked with a few attorneys." We want someone who lives in legal lead gen and understands how it's different from e-commerce or lead gen in other verticals. Experience managing Local Services Ads (LSAs) alongside standard search is a requirement, not a bonus — we run both and need someone who understands how they work together. Before anything else, in your proposal, show us actual performance. Don't tell us you've managed law firm accounts — show us cost per lead, cost per qualified case, conversion rates, spend levels, and how those moved over time. If your application doesn't include concrete numbers, we'll assume you don't have them. The work itself is tied closely to offline conversion tracking. A big part of why we're hiring is that lead quality and attribution matter more to us than raw lead volume, so we need someone who actually understands how conversions get fed back into Google Ads from a CRM, not just someone who optimizes inside the ads platform. To be considered, please answer these in your proposal: 1. How do you track offline conversions? Walk us through your actual process, not the textbook version. 2. Do you have direct experience with the Salesforce Data Manager API and offline conversion tracking for Google Ads? Tell us specifically what you've built or maintained. 3. What conversion goals do you typically set in Google Ads for law firms, and why those? 4. How do you manage and optimize Local Services Ads for law firms, and how do you handle lead disputes and attribution between LSAs and standard search? How this works: - We start with a paid assessment of our current account. You'll audit what's there, tell us what's working, what's broken, and what you'd change, and send that back to us in writing. - Based on that, we'll scope the ongoing engagement. If this sounds like you and you've got the numbers to back it up, apply.

  • Hourly: $50.00 - $100.00
  • Expert
  • Est. time: More than 6 months, 30+ hrs/week

We need a PPC expert to manage Google Ads, Microsoft Ads, and eventually Meta Ads for a B2B lead generation business. Must have expertise (and Upwork jobs to prove it) in the following things: - Google Ads - Google Ads Editor - Microsoft Ads - Meta Ads - Google Tag Manager - GA4 (Google Analytics) - tracking form submissions - importing offline conversions via Google Data Manager API The Google and Microsoft ad accounts are 98% search and 2% display, with 2.5 million keywords spread across 130 campaigns. You must have the confident expertise to speak directly to stakeholders and explain any minor nuances of these ad platforms (attribution models, offline conversions setup/troubleshooting, how each automated bidding works, etc). Do not apply if you do not have prior Upwork projects with these platforms.

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