We're looking for a Google Ads specialist who has run campaigns for law firms and can prove it with real numbers. This is not a role for someone with general PPC experience who has "worked with a few attorneys." We want someone who lives in legal lead gen and understands how it's different from e-commerce or lead gen in other verticals. Experience managing Local Services Ads (LSAs) alongside standard search is a requirement, not a bonus — we run both and need someone who understands how they work together. Before anything else, in your proposal, show us actual performance. Don't tell us you've managed law firm accounts — show us cost per lead, cost per qualified case, conversion rates, spend levels, and how those moved over time. If your application doesn't include concrete numbers, we'll assume you don't have them. The work itself is tied closely to offline conversion tracking. A big part of why we're hiring is that lead quality and attribution matter more to us than raw lead volume, so we need someone who actually understands how conversions get fed back into Google Ads from a CRM, not just someone who optimizes inside the ads platform. To be considered, please answer these in your proposal: 1. How do you track offline conversions? Walk us through your actual process, not the textbook version. 2. Do you have direct experience with the Salesforce Data Manager API and offline conversion tracking for Google Ads? Tell us specifically what you've built or maintained. 3. What conversion goals do you typically set in Google Ads for law firms, and why those? 4. How do you manage and optimize Local Services Ads for law firms, and how do you handle lead disputes and attribution between LSAs and standard search? How this works: - We start with a paid assessment of our current account. You'll audit what's there, tell us what's working, what's broken, and what you'd change, and send that back to us in writing. - Based on that, we'll scope the ongoing engagement. If this sounds like you and you've got the numbers to back it up, apply.

Eden is building a disciplined ecommerce growth engine where channel performance, funnel conversion, measurement quality, agency execution, and weekly spend decisions all connect back to profitable acquisition. Role mandate: own Google day-to-day, translate channel signal into team decisions, and help the growth function decide where the next dollar should go. About The Role We are hiring a Google Channel Manager to own Google as a core acquisition channel while helping the broader growth team understand what Google is telling us about demand, signal quality, funnel performance, creative, offer, and budget posture. This is a hands-on channel role, but it is not a siloed media-buying role. The right person will manage the day-to-day inside Google while also operating as part of the weekly growth system: reading signal, setting posture, executing tests, capturing learnings, and helping the team decide where the next dollar should go. What You'll Own You will own Google Ads performance across Search, Performance Max, Shopping, YouTube, Display, and related surfaces where applicable. That includes campaign structure, budget pacing, conversion signal, CAC / CPA performance, query quality, test design, and weekly recommendations. Your responsibility does not stop at the Google account. You will help the organization understand what Google performance means for the broader business: Is the channel working, or is the funnel blocking it? Is spend constrained by signal, CAC, creative, offer, or conversion rate? Are we scaling profitable demand, or just feeding the platform? What should CRO, creative, data, lifecycle, agency partners, and leadership do next? Key Responsibilities Own day-to-day Google Ads execution, optimization, pacing, and performance. Manage campaign structure, search intent, Performance Max logic, query quality, negative keywords, conversion actions, and budget allocation. Translate Google performance into clear weekly business recommendations. Partner with CRO/Data-Rails to verify whether Google signal is trustworthy enough to scale. Partner with landing page, intake, creative, and content owners to identify what channel data says about customer intent and conversion friction. Partner with finance and growth leadership to recommend weekly spend posture based on CAC, CVR, headroom, and signal confidence. Partner with agencies where relevant, while keeping Eden as the owner of performance truth and channel direction. Build a clear test roadmap for Google: what we are testing, why it matters, what decision it will drive, and what happens next. Surface risks early when performance is being distorted by broken tracking, poor event quality, funnel friction, offer mismatch, or weak creative. Contribute to the weekly growth operating rhythm by bringing clear updates, decisions, blockers, and learnings. What Success Looks Like First 30 days Audit the Google account, conversion setup, campaign structure, budget posture, and signal quality. Identify immediate waste, structural issues, and the first decisions needed to stabilize the channel. Create the first weekly Google readout: what changed, what number is trusted, where spend should move, and what decision is needed. First 60 days Establish a clearer operating rhythm: cleaner structure, better weekly readouts, sharper test priorities, and stronger alignment with CRO, data, creative, and finance. Show early CAC / CPA improvement, or clearly isolate the blocker if performance cannot scale yet. First 90 days Build a Google channel system the broader growth team can trust: clear signal, disciplined spend decisions, accountable tests, and a reliable view of when to scale, hold, cut, or fix the funnel first. Demonstrate that Google decisions can be made from trusted business metrics, not platform confidence alone. What We're Looking For Deep hands-on Google Ads experience in ecommerce, DTC, telehealth, healthcare, subscriptions, regulated categories, or high-consideration consumer products. Strong command of Search, Performance Max, conversion actions, attribution caveats, account structure, campaign pacing, and CAC management. Ability to operate inside messy environments where channel performance is affected by funnel, signal, creative, offer, and operational factors. Strong business judgment, not just media-buying skill. Comfort working cross-functionally with growth leadership, finance, CRO, data, creative, lifecycle, and agency partners. Ability to explain performance in plain English and turn analysis into decisions. Strong bias toward ownership: you do not wait for perfect reporting before forming a clear recommendation. Strong Fit Signals You can manage the account yourself and also explain what the account means for the broader growth system. You understand that Google is both an acquisition channel and a source of market/customer signal. You know when CAC is a channel problem, a funnel problem, a tracking problem, or an offer problem. You can pressure-test agency recommendations without needing to replace every agency function yourself. You can help leadership decide what to do this week, not just report what happened last week. This Role Is Not For Someone Who Only wants to manage the Google account in isolation. Relies entirely on platform-reported performance. Does not want to work with CRO, data, creative, finance, or agency partners. Optimizes campaigns without understanding margin, payback, funnel conversion, or organizational priorities. Is more comfortable reporting activity than driving decisions. Why This Role Matters Google is one of Eden's most important demand-capture channels, but the next phase of growth requires more than campaign optimization. Eden needs a channel owner who can connect Google performance to the full growth engine: signal quality, funnel truth, creative learning, agency execution, spend governance, and profitable scale. This person will help Eden build the muscle to make better weekly decisions, move faster with more confidence, and turn Google into a channel the whole organization can learn from and scale around.

Seeking Google Ads Expert to Diagnose & Optimize Campaigns for a B2B transportation and logistics company. We’re looking for a Google Ads expert to audit our account and tell us what’s actually working vs. what’s broken. WHAT WE NEED - Full account audit (structure, keywords, targeting, ads) - Identify wasted spend and missed opportunities - Validate we’re following best practices - Review landing page alignment TRACKING - Audit conversion tracking (Google Ads + GA4) - Confirm we’re optimizing for real leads, not junk data - Fix duplication / attribution issues OPTIMIZATION - Diagnose performance (not just surface tweaks) - Improve keyword targeting + reduce waste - Align bidding strategy with business goals - Flag any settings/features hurting performance DELIVERABLES Clear breakdown of what’s wrong/right Prioritized action plan Fit - Proven Google Ads audit experience - Strong with tracking + lead gen accounts - Direct, no-BS communicator This is a one-off project for now, but it could lead to potential ongoing work.

# Google Ads Expert Needed for Local Service Business (Management, Optimization & Conversion Tracking) I'm looking for an experienced Google Ads specialist to take over and manage our Google Ads account for a growing local service business. We previously worked with a Google Ads manager, but communication was extremely limited. We received almost no updates, reports, or explanations of what was being done to improve performance. I'm looking for someone who takes a much more proactive approach. ### About Our Business We are a custom metal fabrication and mobile welding company serving the Lehigh Valley and surrounding areas. We specialize in: * Custom railings * Mobile welding * Structural steel fabrication * Aluminum & stainless welding * Commercial and residential metal fabrication Our goal is to generate qualified local leads—not online product sales. ### What I'm Looking For I'm looking for someone who can take ownership of our Google Ads account and continually optimize it for better lead quality and ROI. Responsibilities include: * Ongoing Google Ads management and optimization * Keyword research and expansion * Search term optimization * Negative keyword management * Bid strategy optimization * Ad copy testing and improvement * Landing page recommendations (if needed) * Budget management * Competitor analysis * Local service targeting ### Conversion Tracking (Very Important) One of my biggest priorities is getting accurate tracking in place. I don't just want to know how many phone calls we receive. I want to track: * Calls generated from Google Ads * Which calls become actual customers * Which leads turn into paying jobs * Website form submissions * Quote requests * Contact form completions * Email inquiries * Website traffic generated from Google Ads * Cost per qualified lead * Cost per booked job (where possible) If additional setup is needed (Google Tag Manager, GA4, call tracking, conversion imports, CRM integration, etc.), I'd like your help implementing it correctly. ### Communication Expectations This is extremely important to me. I'm **not** looking to manage the account myself. I want to hire someone I can trust to run it. However, I do expect consistent communication. Ideally: * Monthly performance reports * A monthly phone or Zoom call (15–30 minutes) * Clear explanations of what changed, why it changed, and what results we're seeing * Recommendations for continued improvement I never want to wonder what's happening with my advertising. ### Experience Required Please apply only if you have experience with: * Google Ads for local service businesses * Lead generation campaigns * Conversion tracking * GA4 * Google Tag Manager * Call tracking * ROI optimization Bonus points if you've worked with contractors, construction companies, fabrication shops, welding companies, or other home/commercial service businesses. ### Budget I'm flexible on management fees and more interested in long-term ROI than finding the cheapest option. When applying, please include: * Examples of local service businesses you've managed * Typical results you've achieved * Your reporting process * How you handle communication with clients * Any certifications or relevant experience I'm looking for a long-term partner who can continuously improve our campaigns and help generate more qualified local leads while providing transparent communication and measurable results.

Looking for a Google Ads Expert to manage a number of different accounts. These accounts are either Lead Generation or E-Commerce so you must have experience with both. There will be no client-facing communication. This will be almost entirely "in-account" work. Some interacting with our internal team will be needed. Many of these accounts are omni-channel in nature so you will just have to be mindful of the other channel strategies going on.

We’re looking for a strategic Google Ads specialist to help optimize and scale local lead generation campaigns for dental and healthcare clients. We are not looking for a generic media buyer or outsourced agency. We’re looking for someone analytical who understands search intent, conversion-focused campaign structure, landing page alignment, and local service business economics. Our team already has strong infrastructure in place, including: - Custom high-performance websites and landing pages - Online booking integrations - Advanced conversion tracking - GA4 and Google Tag Manager setup - Call tracking and booked appointment tracking We need help improving and scaling campaign performance through: - Search term analysis and negative keyword strategy - Campaign restructuring and optimization - Ad copy testing - Keyword and match type strategy - Impression share and Quality Score improvements - Landing page alignment and conversion optimization - Ongoing reporting and performance analysis Most campaigns are focused on: - New patient acquisition - Emergency dentistry Experience with dental, medical, or local service-based Google Ads campaigns is strongly preferred. Please include: - Examples of similar campaigns you’ve managed - Typical CPA or performance metrics you’ve achieved - How you approach diagnosing underperforming campaigns - Your experience with GA4, GTM, and conversion tracking - Whether you work independently or through an agency/team We’re ideally looking for a long-term collaborator who can work closely with us as we continue growing our healthcare marketing platform and client base.

Seeking an experienced Google Ads Specialist to manage and optimize paid search campaigns for a well-established multi-location home improvement company specializing in custom storage and organization solutions. The company serves multiple markets across the United States and offers services including custom closets, walk-in closets, garage storage systems, home offices, pantries, laundry rooms, mudrooms, and related home organization solutions.We are looking for a Google Ads expert who can take ownership of campaign strategy, execution, optimization, and reporting with a strong focus on generating qualified leads. Responsibilities Manage Google Search campaigns across multiple geographic markets Conduct keyword research and expansion Build and optimize campaign structures Create compelling ad copy and ad extensions Monitor budgets and bidding strategies Optimize for lead generation and cost per lead Improve Quality Scores and conversion rates Manage negative keyword lists Analyze search term reports and competitor activity Implement and monitor conversion tracking Provide monthly performance reports and recommendations Collaborate with our agency team on landing page and conversion optimization opportunities Requirements Proven experience managing Google Ads campaigns for local lead generation businesses Experience with home services, remodeling, construction, interior design, or related industries preferred Strong understanding of: Google Search Ads Performance Max Conversion Tracking Google Tag Manager Google Analytics 4 Call Tracking Platforms Ability to identify optimization opportunities independently Excellent communication skills Fluent English Ideal Candidate You have successfully managed campaigns for businesses such as: Home remodeling companies Kitchen and bath contractors Custom closet companies Window treatment companies Flooring companies Roofing companies HVAC companies Other local service businesses Current Environment Multiple service locations Lead generation focused Existing Google Ads account with active campaigns Conversion tracking already in place Opportunity for long-term ongoing work if performance is strong

We are looking for a Google Ads specialist with proven experience scaling premium e-commerce brands, ideally in the art, home décor, luxury goods, or high-consideration purchase space. The brand sells high-end art prints and currently operates with modest media budgets ranging from approximately $100–$300 per day. We are seeking someone who understands how to drive efficient growth without relying on large spend levels and can build a sustainable acquisition strategy for a niche, premium audience. Today, the account is primarily running Performance Max campaigns that are heavily weighted toward branded demand capture via brand search keywords. The goal is to expand into non-brand acquisition, including Search, Shopping, and other upper-funnel opportunities that can generate incremental revenue while maintaining profitability. The ideal candidate should have experience identifying high-intent keyword opportunities, structuring campaigns for smaller budgets, testing creative and audience strategies, and demonstrating measurable growth beyond existing brand traffic. Please only apply if you have relevant experience in this or a related field. We are looking for someone that has dealt with competitive, but expensive keywords for higher end items (think $100 - $1000 items) which means keywords may be expensive and it is very easy to waste thousands on a few clicks.

Part-Time Google Ads Specialist (Contract) – Medical Education Startup BEYOND PANCE is seeking a freelance Google Ads specialist to help optimize and improve performance for our PANCE/PANRE board-prep platform for Physician Assistants. We are looking for someone experienced with: - Google Search Ads - Conversion tracking - Negative keywords - Search term optimization - CTR and Quality Score improvements - Low-to-mid budget campaign optimization - Retargeting strategy - Landing page alignment This is a lean early-stage startup role focused on reducing wasted ad spend and improving conversion efficiency, not simply increasing traffic. Preferred Qualifications: - Prior experience managing education or healthcare-related campaigns - Strong understanding of Google Ads optimization fundamentals - Ability to explain strategy clearly and concisely - Experience working with smaller/startup ad budgets Project Structure: - Freelance / contract - Flexible hours - Remote - Ongoing monthly optimization possible To apply, please include: - Relevant experience - Example campaigns/results - Your pricing structure - Your approach to reducing wasted spend

Hi, I'm looking for an experienced Google Ads specialist to help manage and optimize the campaigns for my business, **Fin & Fly Charters**, a fishing charter company based in Cocoa Beach, Florida. Our primary focus is generating more bookings for our **deep sea fishing charters** and **shark fishing charters**. I'm looking for someone who can not only improve campaign performance but also help me clearly understand how much revenue we're generating compared to what we're spending on Google Ads. I'm looking for someone who can: * Audit my existing Google Ads account and identify areas for improvement. * Optimize Search campaigns and advise on whether Performance Max campaigns are appropriate. * Improve keyword targeting, bidding strategies, match types, ad copy, and ad assets. * Reduce wasted ad spend by building and managing negative keyword lists. * Set up accurate conversion tracking for phone calls, contact forms, and bookings. * Track revenue, return on ad spend (ROAS), and cost per booked trip so I know exactly what's working. * Make data-driven recommendations to improve profitability over time. * Provide ongoing optimization and monthly performance reporting. If you've worked with charter fishing businesses, tour operators, or other local service companies, I'd love to hear about your experience and the results you've achieved. When you reply, please include: * Examples of Google Ads accounts you've managed. * Case studies or measurable results. * How you track revenue and ROAS for service businesses. * Your approach to optimizing campaigns for lead generation and booked appointments. * Your availability and pricing. I'm looking for someone who wants to build a long-term working relationship and help grow the business, not just manage ads. Thank you, and I look forward to hearing from you.