- Hourly
- Expert
- Est. time: More than 6 months, 30+ hrs/week
We are looking for an experienced paid media partner to help manage Google PPC, paid social, display, remarketing, and audience match campaigns for agency clients. Responsibilities include campaign strategy, setup, keyword research, audience targeting, ad copy, optimization, budget management, conversion tracking recommendations, and monthly reporting. Experience with Google Ads, Meta/Facebook/Instagram Ads, display advertising, remarketing, and lead generation campaigns is required. LinkedIn Ads and agency experience are a plus. This would likely be an ongoing freelance, contractor, or white-label partner relationship. We are looking for someone who can support monthly client campaigns as needed and potentially become our go-to paid media partner. Key Responsibilities Create, manage, and optimize Google Ads campaigns, including: Search campaigns Display campaigns Performance Max campaigns Remarketing campaigns Local/service-based lead generation campaigns Keyword research and campaign structure Ad copywriting and testing Conversion tracking recommendations Ongoing bid, budget, keyword, and audience optimization Create, manage, and optimize paid social media campaigns, including: Meta/Facebook Ads Instagram Ads LinkedIn Ads when appropriate Audience targeting and custom audience setup Lookalike audience strategies Retargeting campaigns Ad creative recommendations Campaign testing and optimization Support audience match and remarketing campaigns, including: Customer list uploads Matched audience campaigns Website visitor retargeting CRM or lead list targeting Custom audience segmentation Campaign strategy based on customer data and buyer intent Help with display and digital media campaigns, including: Google Display Network Banner/display campaign planning Retargeting banners Awareness campaigns Creative size recommendations Placement and audience strategy Provide monthly management and reporting, including: Monthly campaign performance review Budget pacing Lead/conversion tracking Cost-per-click and cost-per-lead analysis Recommendations for improvement Clear reporting that can be shared with clients Suggestions for new campaigns, landing pages, offers, or creative improvements What We Need From You We are looking for someone who can be both strategic and hands-on. You should be able to review a client’s goals, recommend the right ad platforms and campaign structure, build the campaigns, monitor performance, and make ongoing improvements. You should have experience managing ad budgets for small to mid-sized businesses and understand how to make campaigns efficient, trackable, and results-focused. Ideal Experience Experience with Google Ads Experience with Meta/Facebook and Instagram Ads Experience with LinkedIn Ads is a plus Experience with display advertising and remarketing Strong understanding of lead generation campaigns Ability to set up or advise on conversion tracking Comfortable working with landing pages and campaign funnels Ability to write or improve ad copy Ability to recommend creative direction for ads Strong monthly reporting and communication skills Agency or multi-client experience preferred
- Hourly: $30.00 - $40.00
- Expert
- Est. time: More than 6 months, 30+ hrs/week
Long-Term Contractor | Home Services & Local Lead Generation About Us We are a growing marketing agency specializing in contractor-based businesses, including HVAC, plumbing, electrical, roofing, and other local service companies. We're looking for an AI-forward Meta Ads Growth Specialist to own the success of our clients' Meta advertising campaigns. This is a long-term contractor position for someone who enjoys both the analytical side of media buying and the creative side of building ads that convert. This role combines campaign strategy, optimization, creative development, and performance analysis. You'll work closely with our team but will be the primary owner of Meta advertising for a portfolio of local service clients. If you love testing ideas, analyzing data, creating compelling ads, and continually improving results, we'd love to meet you. What You'll Do Campaign Strategy & Media Buying - Build, launch, manage, and optimize Meta lead generation campaigns for multiple contractor clients. - Create campaign strategies focused on generating qualified leads—not just clicks or impressions. - Develop structured A/B tests for audiences, offers, messaging, and creative. - Monitor campaign performance and make proactive optimizations based on data. - Scale winning campaigns while identifying and correcting underperforming ads. - Ensure proper tracking using Meta Pixel, Conversions API, and other best practices. Creative Development - Design high-converting static ads, carousel ads, and promotional graphics. - Edit engaging short-form video ads using technician-filmed smartphone footage, testimonials, before-and-after videos, and motion graphics. - Create multiple creative variations with different hooks, headlines, offers, and calls to action. - Refresh creatives before performance declines due to ad fatigue. - Leverage AI tools to accelerate ideation, scripting, editing, copywriting, and creative production while maintaining high quality. What We're Looking For You have experience owning Meta campaigns from strategy through optimization—not just one piece of the process. Ideal qualifications include: - Proven success managing Meta Ads for local lead generation. - Experience with contractor or home service businesses (HVAC, plumbing, electrical, roofing, etc.) is highly preferred. - Strong portfolio of Meta ad creatives (images and videos). - Deep understanding of direct-response marketing and conversion-focused creative. - Advanced knowledge of Meta Ads Manager, audience targeting, campaign optimization, and reporting. - Experience with Meta Pixel, Conversions API, and conversion tracking. - Ability to analyze campaign data and quickly translate insights into stronger creative and better results. - Comfortable incorporating AI tools into your daily workflow to improve efficiency and output. - Excellent organization, communication, and time management skills. What Success Looks Like You're equally comfortable inside Meta Ads Manager and your creative editing software. You don't simply report on campaign performance—you identify opportunities, test new ideas, and continuously improve results. You understand that great Meta advertising comes from the combination of strong creative and smart optimization, and you enjoy owning both.
- Hourly: $30.00 - $60.00
- Intermediate
- Est. time: 1 to 3 months, Less than 30 hrs/week
What we need We're hiring a Facebook + Instagram ads expert to launch and manage paid social for a new commerce platform. The core challenge isn't creative or budget management. It's audience: we need someone who can help us identify, test, and validate the right targeting for a specific persona we're trying to reach. About the Platform This is a new commerce platform that turns brands' most loyal customers into in-person sellers. Think a human distribution channel for DTC brands. We've validated the model, signed early brand partners, and now we're building the acquisition engine to scale our seller community. The core problem Our sellers aren't a standard Meta persona. They're relationship-driven, community-embedded, entrepreneurial without being "hustle culture" — closer to a Poshmark or Rodan+Fields top seller than a TikTok Shop affiliate, but different from both. Everyday people, not influencers. We need someone who can: • Translate that persona into testable Meta audiences (interest stacks, lookalikes, custom audiences, behavioral signals) • Design an audience testing framework. Not just launch ads, but structure the tests so we actually learn what's working • Iterate weekly based on results, not monthly Scope of work • Audience strategy. Map our persona to a set of testable audience hypotheses across Meta's targeting options • Campaign setup and management. Full-funnel structure across Facebook + Instagram • Creative direction. We'll produce creative; you'll brief us on what to test and why • Pixel + event setup and QA • Weekly reporting and iteration. Clear read on what's working and what to change You're a fit if • You've launched paid social for early-stage consumer platforms or marketplaces before especially ones without an obvious pre-existing audience • You can talk about audience testing frameworks, not just "we'll test some lookalikes" • You have a strong point of view on iOS 14+ post-ATT targeting realities and how to work around them • You've hit CPA targets on cold audiences before and can tell me exactly how Budget and engagement Starting with a 4–6 week initial engagement to launch and validate the first campaigns. Media budget is modest and can scale with performance. Comfortable with hourly or fixed-fee for the management work. Propose what fits your style. Right operator has strong ongoing upside as we scale spend. To apply Skip the agency boilerplate. Tell me about one campaign where you had to figure out the audience from scratch. Not "we scaled a proven audience" but "we didn't know who the buyer was, and we found them." What was your framework?
- Fixed price
- Intermediate
- Est. budget: $1,500.00
Meta ads expert Needed for Shopify Jewelry Brand We're looking for an experienced Senior Meta Ads Buyer to help scale our Shopify jewelry brand profitably. We are a Shopify-based unisex natural stone bracelet brand. Our Meta account has been running for approximately 3 months with a daily ad spend of $140–150. We've built the initial campaign structure and are generating purchases, but profitability is still below our target. We're looking for someone who can improve performance and help scale the business profitably. Current Setup Shopify store Unisex natural stone bracelet brand Meta Purchase Conversion campaigns Advantage+ Flexible Ads Prospecting & Retargeting campaigns Ongoing creative testing What We're Looking For We're looking for someone who can: Improve ROAS and profitability Reduce CPA Scale profitable purchase volume Optimize Prospecting & Retargeting Develop a clear creative strategy Tell us exactly what creatives, hooks, angles, messaging, and offers should be tested next—and why Build a structured creative testing framework based on performance data Continuously optimize the account using data-driven decisions We're not looking for someone who simply manages campaigns. We're looking for a strategic growth partner who understands both media buying and creative strategy. Requirements Proven experience scaling Shopify brands with Meta Ads Strong hands-on experience with Advantage+ Flexible Ads Experience managing jewelry, lifestyle, fashion, or premium consumer brands is strongly preferred Strong understanding of Prospecting & Retargeting Strong creative strategy experience, not just media buying When Applying, Please Include Shopify brands you've managed Monthly Meta ad spend managed Results achieved (ROAS, CPA, revenue growth) Your experience with Advantage+ Flexible Ads Examples of jewelry, lifestyle, fashion, or premium consumer brands you've worked with
- Fixed price
- Expert
- Est. budget: $2,000.00
We are looking for a results-driven Senior Paid Media Buyer to manage and optimize our digital advertising campaigns focused on lead generation for local service businesses. This role is focused on performance marketing, not branding or social media management. The primary objective is to generate qualified inbound leads at profitable cost-per-lead targets through Meta (Facebook/Instagram) and Google Ads. The ideal candidate has proven experience running local service lead generation campaigns and understands how to build and scale campaigns that produce measurable ROI. Responsibilities • Build, launch, and optimize paid ad campaigns across Meta (Facebook/Instagram) and Google Ads • Develop and test creative, copy, and audience targeting • Monitor and optimize campaigns daily to improve cost per lead and conversion rates • Implement tracking using Meta Pixel, Google Tag Manager, and conversion events • Provide clear reporting on campaign performance and KPIs directly tied to revenue production. not just CPL. • Work with our team to continuously improve funnels, landing pages, and ad creative Requirements • Proven experience running paid lead generation campaigns • Experience with local service businesses or home services (highly preferred) • Strong understanding of Meta Ads Manager and Google Ads • Ability to interpret performance data and make optimization decisions • Experience lowering cost per lead while scaling spend • Strong communication and ability to collaborate with internal teams Preferred Experience • Home services or contractor marketing with minimum of 3 million spent on (garage floors, coatings, construction, etc.) • Funnel and landing page optimization • Experience scaling campaigns beyond $5k–$10k monthly ad spend Project Details • Contract / freelance position • Remote • Initial focus on lead generation campaigns • Opportunity for long-term work as campaigns scale
- Hourly
- Expert
- Est. time: More than 6 months, Less than 30 hrs/week
Expert Meta Ads Growth Marketer (Creative + Media Buying + Scaling) About Us Cyngn is a Silicon Valley robotics company building AI-powered autonomous vehicles for industrial material handling. We help industrial companies automate repetitive workflows using self-driving tuggers powered by our proprietary DriveMod autonomy platform. Our mission is to solve labor shortages while improving safety, productivity, and operational efficiency through practical, enterprise-ready automation. We’re looking for someone who doesn’t simply “manage ads.” We want a growth marketer who knows how to build, test, optimize, and continuously improve Meta campaigns that scale. ⸻ What You’ll Own You’ll be responsible for our entire Meta advertising program. This includes: * Building campaign strategy from the ground up * Creating campaign structures inside Meta Ads Manager * Audience research and testing * Pixel and conversion optimization * Budget allocation and scaling * Creative strategy * Image, video and UGC asset creation * Copywriting * A/B testing dozens of creative variations * Weekly reporting with actionable insights * Finding new growth opportunities before we ask You should constantly be asking: “What should we test next?” ⸻ Creative Is Critical We’re looking for someone who understands that creative wins Meta. You should be comfortable producing or directing: * Static image ads * UGC concepts * AI-generated creative * Short-form video * Motion graphics * Carousel ads * Hooks and headlines * Multiple creative variations every week ⸻ Bonus Skills (Highly Preferred) While Meta is the primary focus, we’d love someone who can also help with: * Google Ads * Microsoft Ads (Bing) * LinkedIn Ads * Google Tag Manager * Landing page optimization (Hubspot based) * CRO The more channels you can contribute to, the better. ⸻ What Success Looks Like * Lower CAC * Higher ROAS * Drive + scale qualified leads/SQLs * Constant creative testing * Data-driven decisions * Clear communication * Fast execution * Bringing new ideas—not waiting for instructions ⸻ Requirements * Strong experience managing Meta Ads * Proven success scaling campaigns * Strong portfolio of ad creatives you’ve personally built * Strong understanding of attribution and conversion tracking * Excellent communication We’re looking for a long-term partner, not someone who simply turns campaigns on and off.
- Hourly: $35.00 - $85.00
- Expert
- Est. time: 1 to 3 months, Less than 30 hrs/week
We are a lead generation agency working with painting companies across the United States. I'm looking for a senior Facebook Ads media buyer with significant experience in home services (painting, remodeling, roofing, HVAC, etc.) to perform an audit and provide recommendations. Current Situation: - We run Facebook Lead Form campaigns for painting companies. - Typical budgets are around $30/day per client. - Historically our lead contact rate was approximately 70%. - Over the last 30-60 days, contact rates appear to have dropped closer to 40%. - CPLs remain relatively stable. - Our biggest concern is that many leads are not answering calls, even when contacted within minutes of form submission. What I Need Help With: - Review of campaign structure - Review of lead forms - Review of creatives and messaging - Analysis of lead quality - Analysis of contact-rate issues - Recommendations for improving CPL and lead-to-appointment conversion rates - Identification of any industry-wide trends affecting contact rates Important: I am NOT looking for a beginner media buyer. Please only apply if you have: - Managed significant Facebook ad spend - Worked with home service businesses - Experience generating leads through Facebook Lead Forms - Strong understanding of lead quality and contact-rate optimization When applying, please include: 1. Your experience with home service clients 2. Approximate monthly ad spend managed 3. Whether you've seen changes in lead quality or contact rates in the last 30-60 days 4. What you believe could be causing a drop in contact rates This will begin as a paid consultation/audit. If the fit is right, there may be ongoing work available.
- Hourly: $75.00 - $150.00
- Expert
- Est. time: More than 6 months, 30+ hrs/week
We are looking to hire 1 to 2 experienced performance media buyers who know how to launch, test, optimize, and scale lead generation campaigns profitably. This is not a beginner role. We are a 15-year performance marketing company that owns our own offers in the legal, financial, and home services verticals. We have more opportunity than we can currently handle, including MVA form-fill campaigns, MVA pay-per-call campaigns, home services offers, and debt settlement campaigns. The bottleneck is not opportunity. The bottleneck is experienced media buyers who can come in, move fast, think strategically, direct creative, test consistently, and turn ad spend into profit. The Problem We Need Solved Right now, we have plenty of cap to fill, but I do not have enough time to personally run every campaign, write every video script, direct every creative angle, and test consistently enough to scale these campaigns to their full potential. We need someone who can step in and own the media buying process from strategy through execution. We are especially focused on: Scaling MVA campaigns on Meta and potentially TikTok Launching and improving pay-per-call campaigns Creating and testing strong creative angles Directing our creative team on what videos, scripts, hooks, and concepts need to be made Testing consistently enough to find winners Scaling profitable campaigns without needing months of hand-holding Our team goal is to reach $300k per month in profit by the end of the year. We need experienced operators who can help us get there. Who This Role Is For This role is for a true performance marketer. You should be the type of person who: Has real lead generation experience Understands how to buy media profitably, not just launch ads Knows how to test offers, angles, creatives, funnels, and audiences Can look at campaign data and know what to do next Can direct creative production, even if you are not personally editing videos Thinks like a strategist, not just a campaign manager Asks smart questions Brings new ideas, methods, and tools to the table Takes ownership of results Moves fast without needing every step explained Wants upside and is motivated by performance-based earning potential We have SOPs and systems, but we do not want someone who needs to be spoon-fed. We want independent thinkers who can operate inside our framework while bringing their own strategy, creativity, and experience to the table. As long as your ads are compliant and your campaigns are profitable, we give you room to be creative. What You Will Be Working On You will be launching, managing, testing, and scaling lead generation campaigns across verticals such as: Motor vehicle accidents Legal lead generation Pay per call Home services Debt settlement Financial offers Meta Ads experience is required. TikTok Ads and Google Ads experience are strong bonuses. What Success Looks Like In the first 30 days, we want you running profitable MVA campaigns, including form-fill and call-based campaigns. In the first 60 days, we want you running at least one home services offer profitably. In the first 90 days, we want you running our debt settlement offer properly and profitably. We do not have months to wait for someone to ramp up. We need someone who already understands performance marketing, lead generation, testing, and scaling. Creative Strategy Matters This is not just a media buying role. The best person for this role is part media buyer, part creative strategist. We have a support team that includes 3 video editors and 2 AI artists. You do not need to personally edit every creative, but you do need to know what to ask for. You should be able to come up with: Hooks Angles Video concepts Script direction Testing ideas Creative variations Offer positioning Messaging that speaks to the right audience If you only know how to adjust budgets and turn ads on and off, this is not the right role. Requirements You must meet these requirements: Based in the United States Minimum 5 years of media buying experience Real lead generation experience Strong Meta Ads experience Experience managing at least $100k per month in ad spend Ability to prove your previous ad spend numbers Ability to prove performance results Strong understanding of campaign testing and optimization Ability to work independently Comfortable being paid based on performance Do not apply if you do not have lead generation experience. Do not apply if you have never managed at least $100k per month in ad spend. Do not apply if you need months of training before you can launch and optimize campaigns. Compensation This is a commission-only opportunity. We pay 30% of the net profits you generate. We finance the campaigns. You do not have to fund the ad spend. If you are good, there is significant upside. We have large budgets, multiple offers, existing infrastructure, creative support, and more opportunity than we can currently handle. Our saying is: you eat what you kill. If you are hungry, experienced, and know how to turn ad spend into profit, this can be a very lucrative long-term opportunity. Why This Is a Strong Opportunity We are not a startup trying to figure out our first offer. We have been in business for 15 years. We own our own offers. We have buyers. We have cap. We have a creative support team. We finance the ad spend. We give strong media buyers the freedom to test, scale, and make money. We are looking for someone who knows what they are doing, wants to move fast, and wants to seize the opportunity in front of them. To Apply Please answer the following questions in your application: 1. How many years of media buying experience do you have? 2. Are you based in the United States? 3. What platforms do you have experience buying on? 4. What lead generation verticals have you worked in? 5. What is the largest monthly ad spend you have personally managed? 6. Can you provide proof of managing at least $100k per month in ad spend? 7. What is your experience with Meta lead generation campaigns? 8. Have you ever run MVA, legal, financial, home services, debt settlement, or pay-per-call campaigns? 9. Walk us through your testing process for launching a new campaign. 10. How do you approach creative strategy and video ad testing? 11. Give an example of a campaign you scaled profitably. 12. Why are you interested in a commission-only role where you earn 30% of the net profits you generate? Please start your application with the phrase “I buy for profit” so we know you read the full post.
- Hourly: $40.00 - $80.00
- Expert
- Est. time: 3 to 6 months, Less than 30 hrs/week
Job Description: The Brand: We are launching Wilder & Wool, a "Quiet Luxury" D2C brand selling limited-batch, high-end Mongolian Yak and Cashmere socks. We have a $5,000 ad budget to build a highly qualified email waitlist in the US and Canada before our store officially opens. Timeline & Strategy: Our official launch is late August. We are hiring now to set up the architecture and run micro-tests in June. The main waitlist campaign will be deployed mid-July to build peak momentum for four to six weeks. The Rule: The landing page and high-quality video creatives are ready. No discount codes, no flashy banners, no cheap urgency. We sell through heritage, premium aesthetics, and scarcity. To apply: Please answer this strategic question first: How would you structure a 4-week Meta lead-generation campaign for a premium brand targeting high-net-worth US/CAD buyers, without cheapening the brand image? Please share a brief example of past work.
- Hourly: $30.00 - $40.00
- Intermediate
- Est. time: More than 6 months, 30+ hrs/week
Position Overview: We are seeking an Ad Creative Strategist who combines expertise in creative strategy, production, and performance optimization within paid media advertising. This role is responsible for owning and elevating the creative output across all paid advertising accounts, with a focus on driving measurable results through high-performing ad creative. This position plays a critical role in improving campaign performance across platforms such as Meta, TikTok, and YouTube by developing, producing, and iterating on ad creatives that are engineered to convert—not just designed to look good. The ideal candidate has proven experience creating paid ad creative, thrives in fast-paced, high-output environments, and understands how to translate performance data into actionable creative improvements. This is not a traditional design role or brand-focused creative position. This is a performance-driven role where success is measured by the impact creative has on advertising results. The ideal candidate understands how to produce high volumes of creative efficiently while continuously improving performance through testing and iteration. Minimum Requirements: - 2+ years of experience creating paid ad creative (Meta, TikTok, YouTube, etc.) - 2+ years of experience producing both static and video ad assets - Experience working in a performance marketing agency or DTC brand environment - Strong understanding of paid media performance metrics (CTR, CPA, conversions, etc.) - Proven ability to manage multiple projects and maintain high creative output - Proficiency in Adobe Creative Suite (Photoshop, Premiere, After Effects) or equivalent - Strong video editing and storytelling capabilities - Experience collaborating with media buyers and/or performance teams - Ability to function autonomously, be self-directed, and highly organized - Excellent attention-to-detail - Strong communication and problem-solving skills Responsibilities / Role: - Develop high-performing ad concepts, hooks, and messaging - angles based on campaign goals - Determine appropriate creative formats (UGC, motion, static, etc.) for each campaign - Design and produce ad creatives across image and video formats - Create short-form video content optimized for paid social platforms - Build and maintain scalable frameworks for creative production across multiple accounts - Develop clear creative briefs and direction for campaigns - Establish and enforce quality standards for ad creative output - Work directly with media buyers to review performance and identify optimization opportunities - Analyze performance data to identify winning creative patterns and trends - Rapidly iterate on existing creatives and produce new variations based on performance insights - Ensure consistency and quality of creative output across all client accounts - Act as the central creative resource for paid media initiatives Expectations: - You must have strong attention to detail. Success in this role depends on executing creative at a high level consistently. - You must be highly organized. Managing multiple campaigns and creative outputs requires strong systems and discipline. - You must be performance-driven. Every creative decision should be rooted in results and optimization. - You must be a team player. Collaboration with media buyers and internal teams is essential. - You must be a critical thinker. You should be able to evaluate why creatives succeed or fail and adjust accordingly. - You must thrive in a fast-paced environment with high expectations for output and iteration. Compensation: $30 - 40 per hour (depending on experience) To be considered for this role, please start your response to this job post with the word “Purple.”