We’re looking for an experienced Google Ads specialist to generate high-quality leads for a U.S.-based bookkeeping business targeting small and medium-sized businesses. This is not an eCommerce project. We need someone with proven experience running profitable Google Search campaigns for bookkeeping, accounting, CPA, tax, legal, or other professional service businesses. Responsibilities * Develop and manage Google Search campaigns * Conduct keyword research and build campaign structure * Set up and optimize conversion tracking * Improve lead quality while reducing cost per qualified lead * Manage bidding strategies, ad copy, and negative keywords * Monitor campaign performance and continuously optimize results Current Setup * Dedicated landing page * Professional VSL (Video Sales Letter) * Google Business Profile * CRM and lead management process already in place * Initial target market: New York Requirements * Demonstrated success with Google Ads for bookkeeping, accounting, CPA, tax, legal, or similar professional services * Strong knowledge of Google Search campaigns and conversion optimization * Experience with Google Tag Manager, Google Analytics, and conversion tracking * Excellent English communication skills * Ability to provide real case studies and measurable results Please Answer the Following 1. Have you managed Google Ads campaigns for bookkeeping, accounting, CPA, tax, or similar businesses? Please share examples. 2. What results did you achieve (CPL, conversion rate, ROAS, or qualified lead volume)? 3. What monthly ad budgets have you managed? 4. How would you structure a Google Ads campaign for a bookkeeping business targeting New York? 5. What are the most common mistakes you see professional service firms make with Google Ads? 6. How do you optimize for qualified leads rather than just increasing traffic? 7. Please include links to any case studies, portfolio, or testimonials that demonstrate your experience. Budget Open to hourly or monthly-retainer proposals based on experience and proven results. We’re looking for a long-term partner who can take ownership of our Google Ads strategy, make data-driven decisions, and consistently improve campaign performance over time.

We are seeking a PPC expert to manage and optimize our Google Ads campaigns in the healthcare and wellness industry. The ideal candidate will have experience in creating and executing successful ad strategies, analyzing performance Overview We're a healthcare technology company looking for an experienced PPC specialist to manage and optimize our paid advertising campaigns. This is a contract role for an individual freelancer based in the United States. Agencies will not be considered. What we need You'll own the strategy and execution of our paid search and paid social campaigns, with a focus on driving qualified leads and measurable ROI. We care about closed-loop reporting, not just clicks and impressions. Responsibilities Build, manage, and optimize campaigns across Google Ads, Microsoft Ads, and paid social (LinkedIn, Meta) Conduct keyword research, audience targeting, and competitive analysis Write and test ad copy and landing page recommendations Manage budgets and bidding strategies to hit CPA and ROAS targets Provide clear, regular reporting tied to pipeline and conversions Stay compliant with advertising regulations specific to healthcare and wellness Required qualifications Based in the United States (this is a firm requirement) Proven PPC experience in the healthcare and/or wellness industry (please share specific examples) Hands-on expertise with Google Ads and Meta Ads Manager Strong understanding of conversion tracking, attribution, and analytics (GA4, etc.) Familiarity with healthcare advertising compliance and platform restrictions Excellent written communication and a data-driven approach Nice to have Experience marketing to health systems, hospitals, or multi-location provider groups Background with HIPAA-conscious advertising practices metrics, and making data-driven decisions to improve ROI. This role requires a strong understanding of the healthcare market and the ability to adapt to changing trends. If you have a proven track record in PPC and a passion for healthcare, we would love to hear from you.

We need a senior Google Ads consultant to create a one-time paid lead generation forecast and strategy audit for a licensed general contractor in Southern California. The contractor offers: - Bathroom remodeling - Kitchen remodeling - Roofing - Windows and doors - Stucco - Exterior painting - General interior/exterior construction services This is not a full monthly management role right now. We need expert guidance before presenting numbers to the client. Deliverables needed: 1. Service-by-service forecast: - Which service should be advertised first and why - Expected CPC range - Expected cost per lead range - Expected lead volume from $2,000 / $3,000 / $5,000 monthly ad spend - Expected qualified lead rate - Realistic close-rate assumptions - Which services may be too expensive or low quality to start with 2. Southern California market recommendation: - Recommended target cities or radius strategy - Competition level - Google Search Ads vs Google Local Services Ads vs Meta Ads - Best channel to launch first 3. Launch strategy: - Recommended campaign structure - Ad group structure - Keyword strategy - Negative keyword strategy - Landing page recommendations - Call/form tracking setup - 30/60/90-day KPI expectations 4. Client-facing forecast: - Conservative case - Realistic case - Strong case - Clear wording on what should not be guaranteed Requirements: - Direct experience with Google Ads for contractors, remodeling, roofing, HVAC, plumbing, or similar home services - Must understand local service lead generation, not e-commerce - Must provide realistic U.S. numbers, not inflated promises - California or competitive metro market experience preferred Please answer: 1. What contractor/home-service campaigns have you managed? 2. What were typical CPC and CPL ranges? 3. Have you worked in California or similar competitive markets? 4. Can you provide a written forecast and strategy audit? 5. What would you charge for this one-time audit plus a short call?

Role: Senior Google Ads + LSA Specialist for ongoing work on an established residential painter account in Northern Virginia. ENGAGEMENT TYPE: Hourly, ongoing. ~12-15 hours per month after onboarding. Starts with a paid 30-day trial. RATE: $70-95/hour. ABOUT THE ACCOUNT - Residential painter, serving DC / Northern Virginia - Current spend: roughly $4-8K/month, split across Google Search + LSA - Account is structurally healthy: keywords organized properly, geographic targeting tight, no Display Network leak - Looking for a specialist to own ongoing execution SCOPE OF MONTHLY WORK - Weekly Search Terms Report review + negative keyword additions - Bid and budget pacing adjustments - Ad copy A/B testing (responsive search ads) - Quality Score remediation on low-QS keywords - Daily LSA lead disputes - LSA service category and bidding strategy management - Monthly performance review delivered REQUIREMENTS - 5+ years Google Ads experience - Demonstrated hands-on experience with home services or contractor accounts (painter, HVAC, plumber, roofer, etc.) — please cite specific accounts when applying - Hands-on experience managing LSA accounts INCLUDING the dispute process (most agencies have never actually done this) - US-based, Eastern Time availability for same-day responsiveness - Available for a weekly 30-minute sync call - Comfortable working in a shared reporting platform - Time-tracked through Upwork's standard tools, weekly billing via Upwork to client's payment method - No template responses. If you don't reference home services and LSA disputes specifically, you'll be rejected. NICE TO HAVE - Direct familiarity with the DC / Northern Virginia residential market (competitive set, seasonal patterns, local search behavior) - Experience with value-based bidding and offline conversion upload to Google Ads - Experience with attribution beyond cost-per-lead (closed revenue via call tracking, CRM-linked conversions) - Northern Virginia residential market knowledge is valuable TRIAL TERMS - 30-day paid trial at your standard rate, capped at 15 hours - Specific trial deliverables we'll define together - End of month 1: both sides decide whether to continue at ongoing retainer

Looking for a google ads expert who knows how to set up and manage a campaign that is cost effective and can profitable. This is a small company, and the ads are basically for startup digital products / SAAS etc. Budgets are modest. If you have spent 20m of clients money before, well good for you, but i don't have 20m!! Should be willing to work thru teamviewer to set up things, and it should not be 'i will check back in a week while you stew'. This needs a handson approach, especially in the beginning. And IT MATTERS if the ads bring in revenue :) The $100 budget should cover setup in full and tweaks as needed for the first 7 days. If all goes well we can discuss further budget and longer term arrangements. But we have to BUILD ON SUCCESS, not on expense

We're looking for an experienced Google Ads PPC Specialist to manage and scale lead generation for our luxury transportation company, Black Elegant Transportation, serving the Chicago metropolitan area. Our goal is simple: generate qualified phone calls and quote requests that convert into high-value bookings while maintaining a strong return on ad spend (ROAS). If you have experience generating leads for local service businesses—especially transportation, limousine, chauffeur, luxury services, or travel—we'd love to hear from you. About Our Company Black Elegant Transportation provides luxury transportation throughout the Chicago area, including: Airport Transportation (O'Hare & Midway) Corporate Transportation Wedding Limousine Service Concert & Sporting Events Executive Black Car Service Prom Transportation Hourly Chauffeur Service Special Events Group Transportation Website: www.blackeleganttransportation.com⁠� Responsibilities You'll be responsible for managing our Google Ads account from strategy through optimization. This includes: Keyword research Campaign structure Search campaigns Performance Max (if appropriate) Call campaigns Remarketing Conversion tracking Google Tag Manager GA4 integration Google Search Console recommendations Landing page recommendations Negative keyword management Ad copy creation Extensions Weekly optimization Monthly reporting A/B testing Competitor analysis Bid strategy optimization Primary Goals Increase: Phone calls Quote requests Airport reservations Corporate accounts Wedding bookings Hourly rentals Overall ROAS Lower: Cost per Lead Cost per Booking Wasted ad spend Ideal Candidate You should have: 3+ years managing Google Ads Proven local lead generation experience Experience with luxury services preferred Strong understanding of Google Analytics 4 Google Tag Manager experience Conversion tracking expertise Ability to identify scaling opportunities Excellent communication English fluency Bonus if you've worked with: Limousine companies Chauffeur services Black car services Airport transportation Luxury travel Local service businesses What We'll Provide Existing website Google Ads account Google Analytics Google Search Console CRM Landing pages Creative assets Call tracking Budget for testing and scaling Success Metrics We're looking for someone who can improve: Cost Per Lead (CPL) Conversion Rate Click-Through Rate (CTR) Quality Score Impression Share Return on Ad Spend (ROAS) Number of qualified bookings To Apply Please include: Similar Google Ads accounts you've managed. Results you've achieved (CPL, ROAS, lead volume, etc.). Industries you've worked in. Your optimization process. Your reporting frequency. Any Google Ads certifications. Why you're the right fit for this project. Budget Long-term opportunity Hourly or Fixed Price (based on experience) Performance-based bonuses available for exceptional results. Screening Questions Have you managed Google Ads for a limousine, chauffeur, transportation, or luxury service business? Please provide examples. What average cost per lead have you achieved for local service businesses? How do you optimize campaigns to reduce cost per booking? Describe your experience with GA4, Google Tag Manager, and conversion tracking. What KPIs do you monitor weekly? How often do you optimize campaigns? What is the largest monthly Google Ads budget you've managed? If hired today, what would be the first five things you would audit in our account? Share two or three Upwork project links or case studies that demonstrate your results. This posting is designed to attract experienced PPC professionals with a strong background in local lead generation and performance optimization, while filtering out applicants without proven Google Ads expertise.

Company Overview Health Benefit Services LLC (HBS) is an established independent insurance agency serving Western Pennsylvania. The business focuses on Medicare, health insurance, auto and home insurance, life insurance, annuities, and commercial insurance. We support approximately 16,000 clients and want a contractor who can improve visibility, generate qualified inbound leads, strengthen recruiting marketing, and build repeatable digital growth systems. Position Summary We are looking for a hands-on growth marketer who can own execution across SEO, AI search visibility, Google Ads, website optimization, landing pages, content, and lead generation. This is a results-oriented contract role for someone who can both think strategically and get the work done. This is not a general social media position. We are specifically looking for a contractor with proven lead generation experience who understands search intent, conversion, local visibility, and performance marketing. What Success Looks Like · Increase qualified inbound insurance leads · Improve local and organic search visibility · Strengthen visibility in AI-generated search results · Launch and improve paid campaigns that produce measurable ROI · Improve website conversion rates and landing page performance · Generate recruiting leads for insurance agents · Build repeatable marketing and automation systems that scale Scope of Work SEO and AI Search Visibility · Improve rankings for high-intent local insurance searches · Create or optimize service and location landing pages · Develop content that performs in traditional search and AI-generated answers · Recommend and implement technical SEO improvements where needed · Build authority content around Medicare, health, auto, home, life, annuities, and commercial insurance Google Ads / Paid Lead Generation · Manage Google Ads campaigns focused on lead generation · Improve landing page performance and conversion rates · Track cost per lead, lead quality, and return on ad spend Website Management · Maintain and improve the company website · Build landing pages and service pages that support lead generation · Identify and improve user experience issues that reduce conversion Social Media & Content · Create educational content that supports search visibility and trust · Repurpose content across relevant channels when useful · Prioritize content that contributes to lead generation, not vanity engagement Recruiting Marketing · Build recruiting funnels and landing pages for insurance agents · Support campaigns that attract qualified recruiting inquiries · Develop simple follow-up sequences for recruiting leads Ideal Contractor Profile · Proven experience with SEO, local SEO, and lead generation · Working knowledge of AI search optimization / answer engine optimization · Experience managing Google Ads or similar paid acquisition campaigns · Strong writing and conversion-focused content skills · Hands-on experience with websites, landing pages, and conversion improvements · Comfortable working independently and showing results with minimal oversight · Able to explain what has worked in past lead generation engagements Strong candidates may come from freelance growth marketing, boutique agencies, lead generation firms, insurance marketing, or small businesses where they directly owned pipeline growth. Work Structure and Budget · Part-time contract engagement · Estimated 15 to 25 hours per week to start · Remote preferred; hybrid may be considered · Potential for longer-term expansion if performance is strong How Performance Will Be Evaluated · Growth in qualified website traffic · Improved rankings for target search terms · Improved visibility in AI-driven search experiences · Lead volume and lead quality · Landing page and website conversion improvements · Recruiting inquiries generated · Lower cost per lead over time

Part-Time Google Ads Specialist (Contract) – Medical Education Startup BEYOND PANCE is seeking a freelance Google Ads specialist to help optimize and improve performance for our PANCE/PANRE board-prep platform for Physician Assistants. We are looking for someone experienced with: - Google Search Ads - Conversion tracking - Negative keywords - Search term optimization - CTR and Quality Score improvements - Low-to-mid budget campaign optimization - Retargeting strategy - Landing page alignment This is a lean early-stage startup role focused on reducing wasted ad spend and improving conversion efficiency, not simply increasing traffic. Preferred Qualifications: - Prior experience managing education or healthcare-related campaigns - Strong understanding of Google Ads optimization fundamentals - Ability to explain strategy clearly and concisely - Experience working with smaller/startup ad budgets Project Structure: - Freelance / contract - Flexible hours - Remote - Ongoing monthly optimization possible To apply, please include: - Relevant experience - Example campaigns/results - Your pricing structure - Your approach to reducing wasted spend

Fractional Growth Marketing Manager (B2B SaaS, 20–25 hrs/week) About eComEngine eComEngine builds SaaS software that helps Amazon sellers and brands operate more profitably. Our products—SellerPulse, FeedbackFive, and RestockPro—help ecommerce businesses improve inventory management, customer engagement, operational visibility, and profitability. We're a small, established SaaS company that values ownership, practical execution, collaboration, and measurable results. We operate with clear priorities, accountability, and a focus on continuous improvement. About the Opportunity We're looking for an experienced B2B SaaS Growth Marketing Manager to help us improve our customer acquisition funnel. This is not a "build marketing from scratch" role. We already have: - Established SaaS products with an existing customer base - Ongoing website traffic and content marketing - HubSpot and GA4 in place - Product marketing assets and landing pages What we need is someone who can identify the biggest opportunities, prioritize high-impact initiatives, and execute improvements that increase traffic quality, trial starts, and customer acquisition. If you enjoy combining strategy with hands-on execution—and measuring success through business outcomes rather than marketing activity—we'd love to talk. What You’ll Own - Lead generation and trial growth - SEO and content strategy - Website and landing page conversion optimization - Buyer journey improvements - Product page performance - Email nurture strategy - HubSpot campaign execution and analytics - Marketing funnel analysis and optimization What Success Looks Like We're looking for someone who thinks like a growth operator. Rather than asking, "How do we get more traffic?", you naturally ask: - Where is our funnel leaking? - Which experiments will have the greatest impact? - How can we improve visitor-to-trial conversion? - What does the data tell us to do next? You'll identify opportunities, prioritize initiatives, execute experiments, and use data to continuously improve customer acquisition and trial conversion.. Qualifications Required - 5+ years of B2B SaaS growth marketing experience - Experience growing free trial or self-service SaaS products - Strong experience with HubSpot and GA4 - SEO and content-driven growth experience - Website and landing page conversion optimization - Strong analytical and problem-solving skills - Ability to work independently with a high degree of ownership Nice to Have - eCommerce or Amazon seller experience - Experience working with smaller SaaS companies - Paid search experience - Lifecycle marketing experience Engagement Details - Fractional contract role (approximately 20–25 hours per week) - Initial engagement of 3–6 months, with the potential for a longer-term relationship - Flexible schedule focused on outcomes rather than hours - Availability for recurring meetings during Eastern Time business hours - Typical meeting commitment of approximately ~3 hours per week Why Join Us? This is an opportunity to have a meaningful impact at an established SaaS company where your work will directly influence growth. You'll work closely with company leadership, have the autonomy to recommend and implement improvements, and see the measurable results of your work. If you enjoy solving growth challenges, running experiments, and driving business outcomes in a collaborative environment, we'd love to hear from you.

Tolliver Accounting Group is a growing accounting firm specializing in operational accounting and process improvement for small to medium businesses - not standard bookkeeping maintenance. We're looking for a marketing specialist to help us build a consistent, reliable lead generation engine as we continue to scale our client base. We need someone who understands how to market professional services - not a generalist looking to check a box, but someone who can build and manage an actual strategy for attracting the right clients. What you'll do: - Develop and manage a lead generation strategy tailored to attracting small-to-medium business owners who need operational accounting support - Plan, launch, and optimize paid ad campaigns (Google Ads, Meta, or a mix depending on what performs best for our audience) - Identify and refine our ideal client profile and messaging to attract the right leads, not just more leads - Track and report on campaign performance, cost per lead, and conversion metrics - Manage lead flow and campaign tracking within our HubSpot CRM, ensuring leads are properly captured and attributed - Recommend and help implement improvements based on what's actually working What we're looking for: - Proven experience running lead generation and paid ad campaigns for B2B or professional services (accounting, legal, financial services, or similar preferred) - Hands-on experience with HubSpot - comfortable setting up lead capture, tracking campaign attribution, and reporting from within HubSpot - Strong understanding of how to speak to a business-owner audience, not consumer marketing - Experience with ad platforms (Google Ads, Meta Ads) and basic analytics/reporting tools Engagement details: - Ongoing, monthly retainer (not a one time project) - Retainer depends on experience and proposed scope - please include your proposed monthly retainer in your proposal Initial ad spend budget: $500-$750/month to start as a pilot, with room to scale based on performance and results To apply: Please include a brief overview of a similar lead-gen campaign you've run (ideally for a professional services or B2B client), and what results you were able to achieve. Given our starting ad spend, we'd also love to hear your thoughts on which platform(s) and strategy would make the most of a modest initial budget while we test what works. Proposals that show real strategic thinking, not just a list of services, will stand out. We're looking to build a long-term, working relationship with the right person, so if you're interested in ongoing monthly work rather than a quick project, we'd love to hear from you. To confirm you've read this posting in full, please start your proposal with the word "Ledger." Applications without it will not be considered.