We're looking for a Google Ads specialist who actually understands the data side, not just the algorithm. Plenty of people can run campaigns. We need someone who can go into the account, look at what the conversion data is actually telling them, and know whether it's healthy or broken, then fix it or flag it before we have to ask. You'd be working across several local, multi-location, business-to-client accounts. These run Google Search, Performance Max, and Local Services Ads. We'd start you on one account, and if it's a fit, expand from there. What the role actually requires: You need real, hands-on experience with offline conversion tracking. Not "I've heard of it," but actually passing conversion data back to feed the algorithm a better signal. You should know your way around the Google Ads Data Manager API. And you need genuine Local Services Ads experience, since LSAs are a core part of these accounts. Just as important: you need to be proactive and vocal. If leads are coming in but not converting, we want you asking why before we do, pushing on conversion rate optimization… don’t just sit. We work on a cadence built around specific KPIs, and we want someone who wants to keep iterating and optimizing against them, month over month. You'd join one monthly all-hands with the rest of the team and report directly to the CMO. A few questions. Please answer these directly in your application: 1. How do you use offline conversion tracking to prime the algorithm? Walk us through what you're actually passing back and how. 2. Would you run Performance Max on these accounts? If so, when would you turn it on, and what would you want in place first? 3. Have you worked directly with the Google Ads Data Manager API? What did you use it for? 4. How do you approach tracking and optimizing Local Services Ads leads differently from standard Search? 5. An account is getting plenty of leads, but they're not converting. What's your first move? How this works: This is a multi-step process. First, we'd have you audit one of our current accounts, then present your findings to us on a call. From there, we'll scope out the ongoing engagement together. Three things to note: 1. Anyone using AI to generate automated responses to this post will be disqualified immediately. We can tell, and we're not interested. 2. If you are just outsourcing your work, please be upfront. We sometimes will do working sessions together. Do not apply if you plan on just outsourcing. 3. Bonus points if you answer the questions above on a quick Loom.

We’re looking for an experienced Google Ads specialist to generate high-quality leads for a U.S.-based bookkeeping business targeting small and medium-sized businesses. This is not an eCommerce project. We need someone with proven experience running profitable Google Search campaigns for bookkeeping, accounting, CPA, tax, legal, or other professional service businesses. Responsibilities * Develop and manage Google Search campaigns * Conduct keyword research and build campaign structure * Set up and optimize conversion tracking * Improve lead quality while reducing cost per qualified lead * Manage bidding strategies, ad copy, and negative keywords * Monitor campaign performance and continuously optimize results Current Setup * Dedicated landing page * Professional VSL (Video Sales Letter) * Google Business Profile * CRM and lead management process already in place * Initial target market: New York Requirements * Demonstrated success with Google Ads for bookkeeping, accounting, CPA, tax, legal, or similar professional services * Strong knowledge of Google Search campaigns and conversion optimization * Experience with Google Tag Manager, Google Analytics, and conversion tracking * Excellent English communication skills * Ability to provide real case studies and measurable results Please Answer the Following 1. Have you managed Google Ads campaigns for bookkeeping, accounting, CPA, tax, or similar businesses? Please share examples. 2. What results did you achieve (CPL, conversion rate, ROAS, or qualified lead volume)? 3. What monthly ad budgets have you managed? 4. How would you structure a Google Ads campaign for a bookkeeping business targeting New York? 5. What are the most common mistakes you see professional service firms make with Google Ads? 6. How do you optimize for qualified leads rather than just increasing traffic? 7. Please include links to any case studies, portfolio, or testimonials that demonstrate your experience. Budget Open to hourly or monthly-retainer proposals based on experience and proven results. We’re looking for a long-term partner who can take ownership of our Google Ads strategy, make data-driven decisions, and consistently improve campaign performance over time.

I’m looking for an experienced Google Ads contractor to help support and optimize search campaigns for my digital marketing clients. This will start as a small, ongoing hourly role of about 5–7 hours per month, with the potential to grow as we bring on more accounts. I have managed Google Ads campaigns myself, so I’m looking for someone who is knowledgeable, transparent, and able to provide practical recommendations — not someone who simply checks boxes or overcomplicates things. Responsibilities may include: Helping set up new Google Search campaigns Reviewing and optimizing existing campaigns Keyword research and negative keyword updates Ad copy recommendations and testing Conversion tracking setup and troubleshooting Google Tag Manager and Google Analytics support Monthly or periodic performance reviews Clear communication about what is working, what needs improvement, and why Experience with Facebook Ads and TikTok Ads is a plus, but Google Search campaign experience is the main priority. This is a long-term contractor role for someone who is detail-oriented, honest, and comfortable working with a marketing consultant who understands the basics of campaign management. If the first few projects go well, there will likely be ongoing work across multiple client accounts. Please include examples of Google Search campaigns you’ve managed, your experience with conversion tracking, and your hourly rate.

We need a PPC expert to manage Google Ads, Microsoft Ads, and eventually Meta Ads for a B2B lead generation business. Must have expertise (and Upwork jobs to prove it) in the following things: - Google Ads - Google Ads Editor - Microsoft Ads - Meta Ads - Google Tag Manager - GA4 (Google Analytics) - tracking form submissions - importing offline conversions via Google Data Manager API The Google and Microsoft ad accounts are 98% search and 2% display, with 2.5 million keywords spread across 130 campaigns. You must have the confident expertise to speak directly to stakeholders and explain any minor nuances of these ad platforms (attribution models, offline conversions setup/troubleshooting, how each automated bidding works, etc). Do not apply if you do not have prior Upwork projects with these platforms.

Google Ads Expert Needed for SmartCredit Affiliate Campaign I’m looking for an experienced Google Ads specialist to take over the management of my existing Google Ads account for a SmartCredit affiliate campaign. The campaign is already running, but I’m looking for someone who can improve performance, increase qualified conversions, and lower my cost per acquisition (CPA). My goal is to build a long-term, profitable campaign that can be scaled over time. What I need: * Perform a complete audit of my current Google Ads account. * Review and verify conversion tracking. * Improve campaign structure and bidding strategy. * Optimize keywords and search terms. * Build and maintain negative keyword lists. * Write high-performing Google Ads headlines and descriptions that comply with Google Ads policies. * Optimize ad assets and extensions. * Improve Quality Score and click-through rate while increasing conversion rate. * Monitor and optimize the campaign on an ongoing basis. * Provide a simple weekly report explaining what was changed, why it was changed, and the results. Important Information: * The landing page is provided by the SmartCredit affiliate program and will remain the landing page. * I am not looking for a new website or a new landing page. * I want all work completed inside my Google Ads account. I will retain ownership of the account and billing. * Experience with affiliate marketing, lead generation, or financial services is a strong plus. When applying, please include: 1. Your experience managing Google Ads campaigns. 2. Results you’ve achieved (CPA, ROAS, conversion rate, lead volume, etc.). 3. What you would improve first after reviewing my account. 4. Your monthly management fee or hourly rate. 5. How often you optimize campaigns and communicate with clients. I’m looking for a long-term partner who is proactive, transparent, data-driven, and focused on delivering measurable results.

Freire Schools, a charter school network serving Philadelphia and Wilmington, seeks a short-term Google Ads/PPC consultant to launch and manage teacher recruitment campaigns for the 2026–27 school year. We are looking for an experienced practitioner with a demonstrated track record of generating qualified applicants through Google Search campaigns. We are prioritizing speed-to-launch, conversion tracking, and applicant generation over broad branding strategy. Experience with recruitment, staffing, healthcare, education, or other applicant-generation campaigns is strongly preferred. Responsibilities may include campaign setup, keyword research, ad creation, conversion tracking, ongoing optimization, and performance reporting. Please include examples of Google Ads/PPC applicant-generation campaigns you have managed, including the types of positions recruited for and any relevant results or performance metrics.

Seeking a hands-on expert to manage paid search campaigns for accounts with budgets ranging from $5K to $50K per month. Responsibilities include optimizing Google and Microsoft Ads, analyzing performance, and implementing strategies to enhance ROI. The ideal candidate will have experience in managing large-scale campaigns and a strong understanding of digital marketing trends.

I own a growing addiction medicine practice in Arizona specializing in treatment for opioid use disorder, Suboxone, Sublocade, kratom addiction, and 7-OH dependence. I am looking for an experienced Google Ads specialist to: Create and manage Google Search campaigns Set up conversion tracking for phone calls and website form submissions Optimize campaigns to generate qualified patient leads Recommend budgets, keywords, and bidding strategies Monitor and improve campaign performance over time Provide clear monthly reporting Experience with healthcare, addiction treatment, behavioral health, telemedicine, or medical practices is strongly preferred.

We're looking for an experienced Google Search Ads specialist to launch and optimize a Search campaign for our small creative business. We provide professional consultations for writers and other creative professionals. Our audience is very specific, so we're looking for quality leads rather than high traffic. Please note: we're looking for Google Search Ads expertise, not Performance Max campaigns. We need someone who can: Set up or improve a Google Search campaign Optimize keywords, ad copy, and conversions Monitor performance after launch and make adjustments as needed If the campaign is successful, we'd be happy to continue working together long-term.

Titus Alliance is an M&A advisory and business valuation firm serving clients across the US for nearly a decade. We're also the parent company of OneTriad, a software product behind our tech-enabled valuation process. We need a marketing generalist to own daily execution across four channels. What you'll do LinkedIn posts: One post per day each for Titus Alliance and OneTriad (~10/week across both brands). We provide direction and source material; you turn it into clear, on-brand posts. Google Ads: Manage and optimize our existing Search campaigns for both brands — spend, keywords, bids, ad copy, and conversion reporting. GA4 and conversion tracking already configured. Newsletter: One biweekly newsletter in MailerLite for financial advisors, divorce attorneys, and business owners. You draft, lay out, and schedule. LinkedIn messages: Monitor and reply to inbound messages and connection requests using our qualify-then-book-a-call approach. Flag qualified leads promptly. Requirements Hands-on Google Search campaign experience and comfort reading GA4 data. Strong, plain written English without filler or hype. Experience producing LinkedIn content and using an email platform like MailerLite or Mailchimp. Reliable daily availability. Nice to have: Professional or financial services marketing; B2B lead gen experience. Details: Ongoing role, ~15–25 hrs/week with room to grow. In your application, tell us your strongest channel, share 1–2 work examples, and note your Google Ads and email platform experience.