- Hourly: $50.00 - $100.00
- Intermediate
- Est. time: 1 to 3 months, Hours to be determined
Hello! We are a specialty tax consulting firm seeking a freelance writer (and designer if possible) to write/develop a gated PDF lead magnet on R&D Tax Credits in the U.S. The piece will be an educational, research-backed “benchmark report” style asset intended for CFOs, controllers, engineering leaders, and business owners - not overly promotional marketing copy. This report will be our primary (well, first tbh) gated lead magnet but ideally we will continue to work together as I am in need of a content creator I can depend on for blog writing, SEO content, managing social media, etc - basically the assets needed to actually execute on GTM strategies. Details for this project: - 8-12 page benchmark report. - Include sections on average R&D credit ranges, qualifying activities, and misconceptions broken down by key industries (software/tech, manufacturing, oil & gas, engineering/architecture, biotech/life sciences) and company sizes ($5M - $25M, $25M - $100M, $100M+) - Incorporate light statistics and non-promotional CTAs. - Integrate provided direction, content, and messaging points. I'm open to hourly or fixed-price proposals.
- Hourly: $25.00 - $45.00
- Intermediate
- Est. time: More than 6 months, 30+ hrs/week
In this role, you will lead the charge in building REDSHIFT's internal brand and lead-generation engines while acting as the master strategist and technologist. Your expertise will be crucial in developing and executing marketing strategies to drive growth and engagement. You will collaborate with cross-functional teams to ensure alignment and maximize impact. Core Responsibilities 1. Full-Suite Online & Omnichannel Marketing Paid Media Dominance: Own the strategy, launch, and optimization of PPC Marketing frameworks across major ad ecosystems. Drive high-yielding Meta and Google Promotions by managing budgets, tracking conversion pixels, and executing rigorous A/B split testing. Organic Discovery (SEO & AEO): Go beyond traditional SEO keyword mapping. Architect advanced programmatic strategies that optimize client digital infrastructure for AEO (Answer Engine Optimization), ensuring our brands dominate AI search spaces, voice search platforms, and traditional indexing engines. Social Media Marketing: Design and oversee native, high-engagement organic and paid social strategies to build communities, command attention, and drive high-intent traffic. 2. Full-Funnel Sales & Revenue Acquisition Sales Cycle Management: Turn traffic into profit by engineering systematic lead-generation pipelines for the agency and our clients. Map and optimize every checkpoint of the consumer journey, from cold awareness to closed-won deals. Revenue Growth Strategy: Align all creative marketing workflows directly with bottom-line corporate financials. Take direct responsibility for scaling monthly recurring revenue (MRR), maximizing ROAS, and reducing customer acquisition costs (CAC). Customer Loyalty & Retention: Build automated re-engagement systems, email nurturing funnels, and retention programs that drive brand affinity and turn one-time purchasers into lifetime brand advocates. 3. High-Level Strategy, Analysis & Materials Creation Policy Analysis & Compliance: Review, analyze, and keep pace with evolving privacy laws (GDPR, CCPA), ad-network policy modifications, and industry regulations to shield campaigns from disruption. High-Impact Promotional Materials: Collaborate with our creative production crew to concept, script, and build persuasive visual assets, landing pages, pitch decks, and ad components that match standard tracking configurations with aesthetic excellence. Cognitive & Behavioral Skill Requirements Complex Problem Solving: The ability to look at failing metrics, fluctuating algorithms, or structural deadlocks and engineering innovative, swift technical solutions under pressure. Deductive Reasoning: You are highly data-literate. You can analyze broad marketing performance data, isolate systemic funnels issues, and apply logical rules to resolve specific campaign performance drops. Persuasion and Negotiation: A master communicator who can confidently pitch aggressive growth initiatives to C-suite clients, handle objections effortlessly, and negotiate resource allocation or strategic scope pivots smoothly. What You Bring to the Table 5+ years of hands-on digital marketing experience, ideally within a fast-moving agency environment. Complete platform proficiency inside Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager, Google Analytics 4, and conversion automation tools (HubSpot/Klaviyo). An AI-Forward Workflow: Deep practical comfort utilizing modern AI platforms (ChatGPT, Claude, automation triggers) to accelerate your research and scale volume output without bleeding resources.
- Hourly: $34.00 - $60.00
- Intermediate
- Est. time: 3 to 6 months, Less than 30 hrs/week
We need a strategist who can own the campaign layer—not just execute tasks, but think through what we're running, why, and whether it's working. The programs you'll oversee: - Awareness — organic and paid LinkedIn, content distribution, channel presence - Acquisition — campaign setup and optimization aimed at driving inbound contact volume - Activation — converting dormant or non-marketing contacts into engaged ones (sequencing, re-engagement, list strategy) What you'll actually do: - Set up campaigns correctly from the start—channel selection, targeting, messaging, asset sequencing - Define what "good" looks like for each program and build the reporting structure to prove it - Pull and interpret top-of-funnel metrics (impressions, clicks, CTR, traffic by source, lead volume by channel) and translate them into clear recommendations - Run structured A/B tests and iterate based on results—not hunches - Brief and coordinate with internal team members to get the right assets delivered on time - Flag what's broken, what's missing, and what should be cut What we need: - 4+ years running B2B digital campaigns with clear ownership—not just contributing to them - HubSpot proficiency required—campaign setup, lists, forms, reporting - LinkedIn Campaign Manager experience strongly preferred - Comfortable building a reporting framework from scratch, not just reading one someone else built - Works independently, communicates proactively, and doesn't need to be managed Engagement: Part-time, ~10–15 hrs/week to start. Scope can grow. To apply: Share 2–3 campaigns you've owned end-to-end and walk me through how you reported on performance and what you changed as a result.
- Hourly: $30.00 - $60.00
- Intermediate
- Est. time: 3 to 6 months, 30+ hrs/week
Company Description sojo provides amenities for vacation rentals — but we're not just a product company. We're the vacation rental industry's first amenity automation platform, and a B2B SaaS company operating at the intersection of product, tech, and logistics. We connect directly to property managers' reservation calendars to automate guest amenity delivery — think welcome bundles, toiletry kits, custom-branded coffee packaging, and snack bags waiting for guests when they walk through the door. We handle everything from sourcing products to custom packaging design to making sure the right products are packed and shipped on time for every single reservation. It's a pretty cool thing to tell stories about. Role Description We're building out our video production capability and need a skilled editor who can handle a growing pipeline of content — from polished case study videos to punchy social reels. This role is a great fit for someone with a strong eye for pacing and storytelling who's equally comfortable cutting a 10-minute client interview into a 30-second reel and producing a polished explainer from scratch. Here's what you'll be working on: - Client Case Studies. Video components to live alongside written case studies on our website — polished, story-driven, and sales-ready. - Social Reels. Cut existing long-form client interviews down into tight, high-impact reels for Instagram and LinkedIn. - How It Works Video. We'll script it — you help us execute and bring it to life. - Paid Ad Creatives. Short-form video assets optimized for paid social. - Ongoing Social Content. A regular cadence of reels and short-form video for organic social. What We're Looking For - Strong editing fundamentals — pacing, cuts, sequencing, and storytelling. - Social-native — you know how to edit for Reels: hooks, captions, retention. - Comfortable with motion graphics, lower thirds, and animated text. - Sound design chops — music selection, mixing, VO cleanup. - Able to work from provided footage *and* occasionally source or lightly direct when we don't have raw assets. - Bonus: Experience with testimonial or B2B case study video content. - Responsive, reliable, and able to turn around projects quickly. - Familiarity with Air, Notion, Slack, and Figma a plus. To Apply Share your reel or portfolio — bonus points if you include an example of a social cut from a longer interview. Include a note on your turnaround time and your rate.
- Hourly: $75.00 - $100.00
- Expert
- Est. time: 1 to 3 months, 30+ hrs/week
The Fractional Director of Marketing will be responsible for developing and executing marketing strategies that create new business opportunities for Conceptual Minds. This role is focused on helping Conceptual Minds attract, engage, and convert prospects — primarily auto repair shops, tire dealers, and other fragmented consumer-focused service businesses. The ideal candidate understands how to market an agency, professional services firm, or B2B service provider to business owners who may not be sophisticated marketers but are highly motivated to grow. We are looking for someone with a strong agency background who knows how to position marketing services, create compelling lead generation campaigns, build credibility, and move prospects from awareness to sales conversations. Experience working with agencies or businesses that serve fragmented local consumer categories — such as automotive, home services, healthcare practices, franchise systems, or multi-location operators — is strongly preferred. Key Responsibilities Lead Generation Strategy Develop and manage a marketing strategy designed to generate qualified leads for Conceptual Minds. Identify and prioritize target segments, including independent auto repair shops, tire dealers, multi-location operators, and other local service businesses that fit Conceptual Minds’ ideal customer profile. Create campaigns that drive prospect engagement through channels such as email marketing, LinkedIn, webinars, direct mail, referral programs, partnerships, content marketing, paid media, industry associations, and event marketing. Build lead generation systems that consistently create awareness, interest, and sales opportunities for Conceptual Minds. Brand Positioning & Messaging Strengthen Conceptual Minds’ positioning as a trusted marketing growth partner for auto repair shops, tire dealers, and local service businesses. Develop clear messaging that explains what makes Conceptual Minds different, including its industry knowledge, practical coaching model, customer-centric approach, creative strategy, and data-driven marketing recommendations. Create content and campaign themes that resonate with business owners who care about car count, customer retention, revenue growth, marketing ROI, and operational simplicity. Help translate Conceptual Minds’ expertise into marketable content, including webinar topics, case studies, email campaigns, social posts, sales collateral, lead magnets, landing pages, and thought leadership pieces. Campaign Planning & Execution Plan and oversee campaigns designed to generate new leads and nurture existing prospects. Coordinate with internal team members, designers, copywriters, media buyers, vendors, and leadership to ensure marketing initiatives are executed on time and with a high level of quality. Develop campaign calendars, promotional plans, event follow-up sequences, webinar marketing plans, and prospect nurture workflows. Ensure that all marketing activity supports Conceptual Minds’ sales goals and overall growth strategy. Funnel Development & Sales Enablement Help improve the path from prospect awareness to booked sales conversations. Develop and refine lead capture forms, landing pages, email sequences, sales collateral, follow-up messaging, and prospect education materials. Work with leadership and sales stakeholders to define lead qualification criteria and improve handoff from marketing to sales. Create materials that help prospects understand Conceptual Minds’ services, value proposition, case studies, pricing logic, and growth methodology. Support sales conversations with strategic insights, campaign ideas, competitive positioning, and prospect-specific recommendations when needed. Performance Tracking & Optimization Track and report on lead generation performance, including qualified leads, booked calls, conversion rates, campaign performance, cost per lead, source attribution, and pipeline contribution. Evaluate which marketing channels and messages are creating the strongest opportunities for Conceptual Minds. Recommend adjustments to improve campaign performance, lead quality, and conversion efficiency. Help build a more disciplined reporting process for Conceptual Minds’ own marketing efforts. Required Qualifications 5+ years of marketing experience, with meaningful experience working in or with a marketing agency. Proven ability to develop and execute lead generation strategies for a B2B service business, agency, consulting firm, or professional services company. Experience creating campaigns that generate qualified leads and sales opportunities. Strong understanding of direct response marketing, positioning, content marketing, email marketing, webinars, LinkedIn, referral marketing, and sales enablement. Ability to write or guide clear, compelling messaging for business owner audiences. Strong understanding of how to move prospects through a marketing and sales funnel. Comfortable working with leadership to turn business goals into actionable marketing plans. Strong project management skills and ability to coordinate multiple campaigns and stakeholders at once. Ability to analyze marketing performance and make practical recommendations based on results. Excellent written and verbal communication skills. Preferred Qualifications Experience working with agencies that support fragmented consumer-focused industries, including: Automotive repair and tire dealers Home services HVAC, plumbing, electrical, roofing, or pest control Healthcare practices Franchise systems Multi-location local service businesses Other high-trust, local consumer service categories Experience marketing to small business owners, operators, franchisees, or local market leaders. Experience creating thought leadership, webinars, industry-specific campaigns, case studies, and nurture sequences. Familiarity with CRM systems, email marketing platforms, Google Analytics, Google Ads, LinkedIn, landing page tools, call tracking, and marketing automation. Experience supporting event marketing, industry association partnerships, referral programs, or affinity-style business development programs. Automotive aftermarket, tire, auto repair, or local service marketing experience is a strong plus. Ideal Candidate Profile The ideal candidate is a practical growth marketer who understands how to generate leads for a specialized marketing agency. They should know how to take a clear niche — auto repair shops, tire dealers, and local service businesses — and turn that focus into compelling campaigns, strong messaging, useful content, and qualified sales opportunities. This person should be strategic enough to shape the overall marketing plan, but hands-on enough to help create campaigns, improve landing pages, guide email sequences, develop webinar topics, and identify what is or is not producing results. They should understand that Conceptual Minds does not need generic marketing activity. It needs marketing that builds trust, demonstrates expertise, educates prospects, and creates meaningful sales conversations with the right types of business owners. Success Measures Success in this role will be measured by: Increased qualified leads for Conceptual Minds More booked sales conversations with ideal-fit prospects Stronger lead quality from target industries Improved prospect nurture and follow-up systems Clearer positioning and messaging for Conceptual Minds Better visibility in the automotive repair, tire dealer, and local service business markets More consistent execution of campaigns, webinars, content, partnerships, and referral programs Improved tracking of marketing source, pipeline contribution, and conversion performance Position Details Role Type: Fractional / Part-Time / Contract Reports To: CEO / Leadership Team Primary Focus: Lead generation and growth marketing for Conceptual Minds Location: Remote, with occasional meetings as needed Target Market: Auto repair shops, tire dealers, and fragmented local service businesses Compensation: Commensurate with experience and scope of engagement Summary This is a growth-focused marketing leadership role for someone who understands agency marketing, B2B lead generation, and the realities of selling to small and mid-sized business owners. The right person will help Conceptual Minds build a more consistent, strategic, and measurable marketing engine that attracts the right prospects, creates trust before the sales conversation, and supports long-term company growth.
- Hourly
- Intermediate
- Est. time: 1 to 3 months, Less than 30 hrs/week
About Fusion Worldwide: Fusion Worldwide is one of the world’s leading independent distributors of electronic components and semiconductors — helping companies like Dell, AMD, Jabil, and Samsara find the parts they need to keep their supply chains moving. We’re a fast-moving, innovation-led company headquartered in Boston with offices across the globe, and we’re growing our brand presence to match our market position. We have a collaborative, high-output marketing team and a clear brand identity. We know what we look like — we need someone who can bring it to life in motion. The Role: We’re looking for a talented Motion Graphic Designer to join us on a part-time contract basis. This is a creative production role — you’ll be making things, not managing things. You’ll work directly with our marketing and creative teams to produce video content and motion assets that show up across social media, digital advertising, events, and web. We have a significant milestone coming up — our 25th anniversary — and we’re building out a body of video work to support it. If you want your work to actually be seen, this is a good place to put it. What You’ll Work On : Short-form and long-form video editing for campaigns, events, social media, and product marketing Motion graphics and animated assets for brand storytelling, digital ads, and social content Platform-specific cuts for LinkedIn, Instagram, YouTube, email, and web Branded content for Fusion’s 25th anniversary campaign — including a hero video and supporting assets Event marketing content: recap videos, promotional visuals, and branded social assets Support for on-site production when needed: filming, lighting, and audio setup in our Boston office Building and maintaining organized project files, templates, and asset libraries What We’re Looking For Must-Have Strong portfolio or demo reel showing motion graphic and video editing work — branded content preferred Proficiency in Adobe After Effects and Premiere Pro (or comparable professional tools) Solid grasp of animation principles, typography, pacing, and composition Experience working within an established brand system and creative guidelines Ability to produce clean, professional work quickly and take feedback without ego Clear, responsive communication — we move fast and need someone who does too Nice to Have Experience with Figma or motion design for digital advertising and paid social Photography or videography experience 3D motion or visual effects capability Familiarity with B2B or corporate brand content Experience with audio editing and video optimization workflows Engagement Details - Type: Part-time contract (hourly or project-based — open to discussion) - Location: Remote — work from anywhere - Availability: Flexible; consistent weekly availability required - Timeline: Ongoing with near-term deliverables; 25th anniversary content is priority - Rate: Competitive — please include your rate in your proposal How to Apply - Please submit the following with your proposal: - Portfolio or demo reel link — required. No portfolio, no review. - 2–3 examples most relevant to branded corporate or social content - Brief note on your experience working within brand guidelines - Your hourly rate or project rate Note: We will not review proposals without a portfolio link. Please do not apply if you cannot share examples of motion graphic work. All work produced under this contract will be considered work-for-hire. Full IP ownership transfers to Fusion Worldwide upon payment. An NDA covering Fusion’s brand assets, campaigns, customers, and internal content will be required before project kickoff.
- Hourly
- Intermediate
- Est. time: 3 to 6 months, 30+ hrs/week
Long-term partnership. Individual operator or tight team. Bootstrapped venture. Propose your engagement. Project Overview BuildQuest is a SaaS marketplace helping homeowners plan $100K–$2M construction projects — major remodels, additions, custom builds. We solve a chronic problem that has plagued residential construction for decades, and we solve it from both sides of the marketplace. Order matters: BuildQuest was built to serve homeowners first. Pros come second. That orientation defines our positioning, pricing, and every decision. What we are BuildQuest is a real SaaS platform in active development — not a slide deck and not a solo founder side project. There’s a serious engineering team, a UI/UX and product lead, and an advisory board with deep tech backgrounds. The product is in good hands. What’s been founder-built and now needs a marketing partner is the public-facing marketing layer — brand voice, story, creative, distribution, infrastructure. That’s the work this hire takes over. Companion Document We’ve also attached the BuildQuest Marketing Manifesto to this posting — eight specific beliefs that shape what we’re hiring for. Please review it before responding. Candidates who reference it directly in their proposal will be evaluated more favorably. The two-sided problem Homeowner side (B2C — primary audience, paying customer). Planning a major project today means fragmenting effort across Pinterest, contractor calls, cost calculators, and trial-and-error research — to figure out what to build, articulate a personal style, land on a realistic budget, and find qualified pros. Months or years. Many projects die in the planning phase. Pro side (B2B — served through serving homeowners). Design and construction pros burn hundreds of hours on unrealistic prospects, then get charged by referral services to chase the same kind of leads. They’re tired of being courted as the customer. How BuildQuest flips the script. Most marketplaces in this category court pros as the customer and treat homeowners as the lead being sold. We do the opposite. Homeowners are the paying customer. Pros earn access by being good at their work — and what they get is fundamentally different from a referral platform: clients with clear scope, defined style, realistic budgets, ready to engage. That’s the B2B strategy: serve pros by serving the homeowner well. Why Now • AI is rewriting consumer discovery. Google search volume is plateauing for the first time. Homeowners increasingly ask ChatGPT, Perplexity, and Claude. The search-and-aggregator model that built Houzz and Angi is structurally shifting. • The referral-platform model is collapsing under pro fatigue and broken unit economics. • Consumer expectations for premium service in residential construction are at an all-time high — with almost nothing in the current landscape meeting them. Someone builds the homeowner-first incumbent in this space within the next 24 months. We intend it to be us. The marketing partner who joins now helps decide what that brand becomes. Why this engagement is different Long-term partnership, preserves your independence. Joining for the long haul — not executing a campaign and disappearing, and not a soft pitch to W-2. The best independents are independent for real reasons; we respect that. Brand DNA, not brand amplification. The narrative, voice, message architecture, and launch playbook are still being shaped. You help architect them. That window closes at launch. A storytelling and visual craft role at its core. The marketing partner owns the brand’s words and the visual output of marketing — mockups, ad creative, collateral, video concepts, social. Clint runs UI/UX and product design; the marketing partner runs marketing design. Two crafts, side by side. Founder-led content is the engine. Bill’s podcast (59 episodes and growing), book, and 30+ years of expertise are the engine. The partner builds the systems around it that scale the founder’s authority — amplification, distribution, repurposing. Founder-engaged collaboration. Bill is present at the weekly working session, looped in on meaningful decisions, and reviewing what goes out before it ships. The partner brings finished thinking and finished work; Bill reacts, we refine, we ship. Decisions happen in days, not months. Core focus areas Creative voice, copy & visual execution (primary) • Develop the brand voice and message architecture for both audiences (homeowner-first B2C, pro-serving B2B) • Write the core marketing collateral — landing pages, email sequences, ad copy, sales pages, social posts, video scripts, podcast descriptions • Produce designed mockups and finished-feeling marketing collateral — show up to working sessions with visualized concepts, not just briefs • Identify hook points — the moments where a homeowner (or pro) commits — and architect messaging and creative around them • Build the educational content strategy that translates 30+ years of construction expertise into content that genuinely teaches and converts • Develop launch narratives across pre-launch, beta, soft launch, public phases Launch & lifecycle systems (primary) • Design and execute waitlist and beta tester recruitment • Recruit design and construction pros to the platform’s free tier • Architect the full lifecycle — acquisition, activation, retention, expansion, referral, win-back • Run early acquisition tests with discipline on owned vs. rented attention Distribution & owned channels • Build distribution systems that turn content into actual attention • Prioritize owned media (email, podcast, community) over rented (paid) • Establish partnership and co-marketing strategy with adjacent brands Polish & revamp the marketing layer • Elevate the current marketing websites (founder-built; in need of partner-driven polish or revamp) • Audit and elevate current social presence and email list • Keep / optimize / rebuild decisions; lead execution Marketing infrastructure • Propose and implement CRM, automation, analytics, reporting • Email automation workflows • AI-augmented content workflows turning 59+ podcast episodes into multi-channel reach Content strategy, SEO & AI-era discovery • Modern SEO: semantic search, topic clusters, E-E-A-T • AI-era discovery: GEO/AEO, structured content for LLM citation, presence inside AI-generated answers • Repurposing systems for long-form expertise • Local SEO for the pro side Required capabilities Creative voice and copy. This role lives or dies on storytelling. You take 30+ years of construction expertise and turn it into stories homeowners feel and pros trust. You write hooks that convert. You design educational content that earns trust by genuinely teaching. You think in hook points and architect messaging around them. You write in long-form and short-form, B2C and B2B. Visual design fluency. You bring concepts to life visually — mockups, layouts, ad creative, social posts, video concepts, marketing collateral that’s already designed when it hits the table. Fluent in modern design tools (Figma, Canva, AI design and video tools). You produce finished-feeling work without waiting on a designer. Sector experience. U.S. home improvement, real estate, or residential design/construction — or proven ability to go deep on a complex category fast, with portfolio evidence. 0→1 launch experience. You’ve shaped brand positioning from scratch and taken products through pre-launch → beta → soft → public launch. Portfolio work to show. AI-era discovery (GEO/AEO). You build for presence inside AI-generated answers, not just search results pages. The most consequential shift in marketing discovery since Google itself The mission for a 2026 launch. Distribution-first thinking. Content abundance is no longer the constraint; distribution is. You measure success on reach and engagement, not output volume. Lifecycle marketing. You think in the full arc — acquisition, activation, retention, expansion, referral, win-back — not just the funnel top. Modern, AI-augmented marketing practice. You’ve built technology-augmented workflows that deliver meaningful productivity gains. Show us how a single operator or tight team uses today’s tools to deliver what used to take ten people — and how that leverage serves both sides of a two-sided marketplace. Analytics, stack architecture, systems thinking. Expert-level analytics, A/B testing, attribution, dashboard design. Can propose and implement a marketing stack appropriate to an early-stage two-sided SaaS. Reusable workflows. Strongly preferred • Two-sided marketplace experience — chicken-and-egg dynamics, geographic clustering, network effects • Vertical SaaS marketing — deep industry credibility, partnerships, community over feature comparisons • Founder-led content systems — you’ve built repurposing and distribution around a founder’s voice without losing the voice Helpful, not required • Performance marketing (Meta Ads, Google Ads, LinkedIn) • Podcast and long-form content optimization • Conversion rate optimization • Prior fractional or agency experience with early-stage clients What you’d be working with • Podcast: 59 episodes (and growing) of long-form expert content with established production workflows • Quinn AI Guide: designed character with voice synthesis and locked tagline, integrated into the platform • Companion brand: book + podcast feeding the platform’s AI knowledge base • Brand Standards v2: visual identity foundation in place • Two marketing websites — founder-built; in need of partner-driven polish or revamp • Live interactive tools on the platform site (proof of the platform philosophy) • Social presence across multiple channels — also founder-built, also needs elevation • Small email list ready to grow and segment How the founder works High standards, intense attention to detail. Every element of design, development, and brand reflects 30+ years of working on projects where one missed detail costs months and tens of thousands. Founder-engaged collaboration. Bill is present at the weekly working session, looped in on meaningful decisions, and reviewing what goes out before it ships. The partner brings finished thinking and finished work; Bill reacts, we refine, we ship. Decisions happen in days, not months. Deep respect for marketing’s value. Bill is not the founder who treats marketing as “spend” or expects magic. He’s looking for a partner whose expertise he respects, whose work he’ll back, and whose voice carries weight in decisions. Dual-vantage perspective. Bill operates from rare understanding of both homeowner and pro perspectives. Expect this to enrich every conversation about positioning, message, and audience. Engagement Structure We are intentionally not specifying fixed hours, retainer amounts, fee structures, or budget. We want you to propose what fits this engagement. Tell us: • Solo operator or tight team • Time commitment you’d propose for this scope • Engagement model (retainer, project-based, hybrid) • Marketing stack you’d recommend and approximate run-rate cost • How you’d structure the first 90 days • Your view on staying beyond launch as a long-term partner We evaluate on quality of thinking, fit with our reality, and the strength of the work itself — not just on price. Application Requirements Please submit your proposal through Upwork with the following: 1. Respond to the Manifesto Review the BuildQuest Marketing Manifesto (attached to this posting). In your cover letter, name 1–2 principles that most resonate with you and 1 you’d push back on or refine. This isn’t a trick — we want genuine engagement with how we think. 2. Cover Letter (300 words max) • Your reaction to the Manifesto • Your sector experience — home improvement, real estate, residential design/construction, or how you’ve gone deep on complex categories before • How you operate as a modern, AI-augmented marketer — and how that leverage serves both sides of a two-sided marketplace • Your view on long-term partner vs. project-only work 3. Writing Sample One piece of writing you’re proud of — a landing page, email sequence, long-form post, ad campaign, or brand narrative. The piece that best represents your voice and your craft. Attach it directly, or describe it in your proposal with a clear summary. 4. Visual Sample One piece of marketing design work you’ve produced — ad creative, social, landing page mockup, video frame, or marketing collateral. Attach it directly, or describe it clearly. We want to see your voice and your visual craft. 5. Portfolio (2–3 examples) • A 0→1 brand or launch you’ve shaped from scratch • A modern marketing workflow or system you’ve built — using technology including AI tools as force multipliers • A messaging architecture or positioning framework you’ve developed • Bonus: home improvement, real estate, marketplace, ConTech/PropTech, or founder-led content systems 6. Stack & Approach • The marketing stack you’d propose for an early-stage two-sided SaaS (homeowner-first) • Your view on AI-era discovery (GEO/AEO) and how you’d execute on it • Your default tools and why — especially CRM, automation, content, analytics • Approximate monthly run-rate cost of the stack you’d propose 7. Engagement Proposal • Solo or tight team • Time commitment • Model (retainer, project, hybrid) • Indicative fee structure • 90-day approach at a high level • Long-term partnership perspective 8. Three References • Preferably from B2B/B2C SaaS engagements • At least one able to speak to modern, AI-augmented capabilities Optional but valued • Short Loom video (2–3 minutes) introducing yourself • Example of a workflow or automation you’ve shipped Interview Process • Initial call with the founder (30 min) — fit, background, sector experience, Manifesto reaction • Take-home exercise (finalists only) — brand audit, positioning hypothesis, 90-day approach, stack recommendation, AI-era discovery move, and a 200-word creative sample • Working session with founder + designer (90 min) — present the exercise, discuss thinking, share visual samples • Reference checks • Final negotiation on engagement terms and offer About the Founder 30+ years in residential design and construction. Author of a published book on the homeowner experience. Host of a long-running industry podcast (59 episodes and growing). Advisory board includes past clients from Apple and senior tech leadership roles. Has built the AI guide and content workflows powering the platform — which is part of why he thinks differently about what a small team can do with modern tools. Mission: Serve homeowners first. Solve a chronic, decades-old problem at the front of the residential construction value chain. Deliver pros a fundamentally different kind of client — by serving the homeowner well.
- Hourly
- Intermediate
- Est. time: Less than 1 month, Less than 30 hrs/week
We need a freelancer to set up LinkedIn ads for our business. The work includes creating and launching campaigns, managing ad groups, and optimizing performance. You should be comfortable handling the full setup process and making adjustments to improve results. This is a small, part-time project for someone who can work independently and deliver clear, effective ad campaigns.
- Hourly: $8.00 - $15.00
- Intermediate
- Est. time: 1 to 3 months, Less than 30 hrs/week
We are seeking a skilled freelancer to set up and manage LinkedIn ad campaigns. The ideal candidate will have experience in creating effective ad strategies, managing budgets, and optimizing ad performance. Responsibilities include setting up ad accounts, creating ad content, and monitoring campaign results. The goal is to increase brand awareness and generate leads.
- Hourly: $12.00 - $50.00
- Expert
- Est. time: 1 to 3 months, Less than 30 hrs/week
Hi, I own a company called Day in Clay (www.day-in-clay.com), I'm looking for someone who can develop and execute a LinkedIn advertisement. and to find the right person to eventually purchase my business. Ideally, that person would be a ceramic artist whom I could train to teach my established Multicultural Ceramic Artist-in-Residence programs in schools using my methods and techniques. I've been operating the business for over 20 years, working with K-12 schools, colleges, and professional dev. for educators. This is an established business with a proven reputation and client base. I'm advertising through “Handshake” at colleges and universities w/ MFA ceramic art programs, I believe LinkedIn could help me reach a broader audience of experienced ceramic artists, art educators, and entrepreneurs. I have alot of advert copy and I am very open to your feed back and input. I need is someone who understands LinkedIn—how to position this opportunity, target the right audience, create an effective posting strategy, and help get the word out. Here is my LinkedIn page: https://www.linkedin.com/in/day-in-clay-%C2%AE-4574b17/