Company Overview Health Benefit Services LLC (HBS) is an established independent insurance agency serving Western Pennsylvania. The business focuses on Medicare, health insurance, auto and home insurance, life insurance, annuities, and commercial insurance. We support approximately 16,000 clients and want a contractor who can improve visibility, generate qualified inbound leads, strengthen recruiting marketing, and build repeatable digital growth systems. Position Summary We are looking for a hands-on growth marketer who can own execution across SEO, AI search visibility, Google Ads, website optimization, landing pages, content, and lead generation. This is a results-oriented contract role for someone who can both think strategically and get the work done. This is not a general social media position. We are specifically looking for a contractor with proven lead generation experience who understands search intent, conversion, local visibility, and performance marketing. What Success Looks Like · Increase qualified inbound insurance leads · Improve local and organic search visibility · Strengthen visibility in AI-generated search results · Launch and improve paid campaigns that produce measurable ROI · Improve website conversion rates and landing page performance · Generate recruiting leads for insurance agents · Build repeatable marketing and automation systems that scale Scope of Work SEO and AI Search Visibility · Improve rankings for high-intent local insurance searches · Create or optimize service and location landing pages · Develop content that performs in traditional search and AI-generated answers · Recommend and implement technical SEO improvements where needed · Build authority content around Medicare, health, auto, home, life, annuities, and commercial insurance Google Ads / Paid Lead Generation · Manage Google Ads campaigns focused on lead generation · Improve landing page performance and conversion rates · Track cost per lead, lead quality, and return on ad spend Website Management · Maintain and improve the company website · Build landing pages and service pages that support lead generation · Identify and improve user experience issues that reduce conversion Social Media & Content · Create educational content that supports search visibility and trust · Repurpose content across relevant channels when useful · Prioritize content that contributes to lead generation, not vanity engagement Recruiting Marketing · Build recruiting funnels and landing pages for insurance agents · Support campaigns that attract qualified recruiting inquiries · Develop simple follow-up sequences for recruiting leads Ideal Contractor Profile · Proven experience with SEO, local SEO, and lead generation · Working knowledge of AI search optimization / answer engine optimization · Experience managing Google Ads or similar paid acquisition campaigns · Strong writing and conversion-focused content skills · Hands-on experience with websites, landing pages, and conversion improvements · Comfortable working independently and showing results with minimal oversight · Able to explain what has worked in past lead generation engagements Strong candidates may come from freelance growth marketing, boutique agencies, lead generation firms, insurance marketing, or small businesses where they directly owned pipeline growth. Work Structure and Budget · Part-time contract engagement · Estimated 15 to 25 hours per week to start · Remote preferred; hybrid may be considered · Potential for longer-term expansion if performance is strong How Performance Will Be Evaluated · Growth in qualified website traffic · Improved rankings for target search terms · Improved visibility in AI-driven search experiences · Lead volume and lead quality · Landing page and website conversion improvements · Recruiting inquiries generated · Lower cost per lead over time

Senior LinkedIn Brand Strategist | Build the Next AI-Powered Benefits Brand Long-Term Opportunity | Potential to Become Our Fractional Head of Marketing About Bridge2Benefits Bridge2Benefits is building an AI-powered benefits technology platform that’s transforming how individuals and employers discover, enroll in, and manage affordable health coverage. We’re not looking to become another insurance agency. We’re building a technology-first company that combines AI, automation, and exceptional customer experiences to modernize the benefits industry. We’re looking for a senior LinkedIn strategist who wants to help build a nationally recognized brand from the ground up. What We Need We’re looking for someone who has successfully built executive and company brands on LinkedIn. You won’t simply be writing posts. You’ll help shape our voice, build authority, create thought leadership, and generate inbound opportunities. You’ll work directly with the founder as a long-term strategic partner. Responsibilities * Develop our complete LinkedIn growth strategy. * Build and optimize both our CEO and company LinkedIn profiles. * Write compelling thought leadership content. * Create professional carousels, graphics, and branded content. * Edit short-form educational videos. * Repurpose podcasts, webinars, and recordings into engaging LinkedIn content. * Manage publishing and engagement. * Grow our audience organically. * Build relationships with decision-makers, HR leaders, business owners, referral partners, and healthcare professionals. * Analyze results and continuously improve performance. Ideal Candidate * Proven success building LinkedIn brands. * Exceptional copywriting skills. * Strong understanding of personal branding. * Experience creating viral or high-performing LinkedIn content. * Graphic design experience (Canva or Adobe). * Video editing experience. * Familiarity with AI tools. * B2B marketing experience. * Experience with healthcare, insurance, HR technology, SaaS, fintech, or insurtech is preferred. What Success Looks Like Within 12 months we’d like to: * Build one of the most recognized LinkedIn brands in the benefits industry. * Grow our CEO into a trusted thought leader. * Generate qualified inbound leads. * Create consistent educational content. * Build meaningful relationships with employers, referral partners, and industry leaders. Why This Opportunity Is Different This isn’t a freelance project. We’re looking for someone who wants to grow with us. If you’re the right person, this can evolve into a long-term leadership relationship as we scale. To Apply Please include: * LinkedIn accounts you’ve personally helped grow. * Examples of posts you’ve written. * Examples of graphics or video content you’ve created. * Your biggest LinkedIn success story with measurable results. * A short paragraph describing how you would build Bridge2Benefits into a nationally recognized brand. Please begin your proposal with the words: “Let’s Build Bridge.” This helps us identify candidates who pay attention to detail.

Project Overview The purpose of this scope of work is to improve Value’s online presence through strategic search engine optimization, consistent social media content creation, and ongoing management of digital marketing channels. The primary goal of this engagement is to significantly grow Value’s social media presence across all major platforms, including Facebook, Instagram, LinkedIn, YouTube, and X, with the long-term target of reaching 500,000 followers. The service provider will be responsible for developing and executing a growth-focused strategy that increases followers, improves engagement, expands brand visibility, and positions Value as a leading commercial real estate company online. 2. Primary Objective The main objective of this role is to increase Value’s following and visibility across: Facebook Instagram LinkedIn YouTube X The service provider will work toward growing Value’s social media presence to 500,000 followers across all platforms, while also improving engagement, impressions, reach, website traffic, and brand recognition. This role is not limited to simply creating posts. The service provider must be able to develop and execute a strategic growth plan, track performance, make recommendations, and adjust content strategy based on analytics. 3. Social Media Growth Strategy The service provider will create a detailed social media growth strategy designed to increase followers, engagement, reach, and brand awareness. The strategy should include: Platform-specific growth plans for Facebook, Instagram, LinkedIn, YouTube, and X. Recommendations for organic growth strategies, posting frequency, content types, hashtags, tagging, collaborations, and audience targeting. Identification of target audiences, including investors, brokers, developers, tenants, business owners, and commercial real estate professionals. Competitor research and analysis of similar commercial real estate firms with strong social media presence. Recommendations for short-form video, reels, property spotlights, educational content, market updates, and company branding posts. Suggested monthly growth benchmarks and a realistic timeline for reaching the 500,000-follower goal. 4. Social Media Content Creation The service provider will create professional, branded social media content designed to attract followers, increase engagement, and improve visibility. Content may include: Property listing posts. Investment highlight posts. Market insight posts. Educational commercial real estate content. Team and company culture posts. Closed deal announcements. Broker/team member spotlight posts. Short-form videos, reels, and YouTube Shorts. Industry news and trend commentary. Branded graphics and captions. Repurposed offering memorandum content for social media. Website and property listing traffic-driving posts. 5. Social Media Management The service provider will be responsible for the ongoing management of Value’s social media platforms. Responsibilities include: Creating a monthly content calendar. Scheduling and publishing approved content. Managing posting frequency across all platforms. Writing captions, hashtags, and calls to action. Monitoring comments, messages, and engagement. Notifying Value of potential leads, inquiries, or important messages. Maintaining a consistent and professional brand voice. Ensuring all content aligns with Value’s brand standards. Recommending ways to increase follower growth and engagement. 6. YouTube & Video Content Support Because YouTube growth is part of the overall follower goal, the service provider should also support video-based content. This may include: YouTube Shorts strategy. Long-form video posting recommendations. Video titles, descriptions, tags, and thumbnails. Repurposing property videos, company videos, and broker content into social clips. Optimizing videos for search and visibility. Recommending video formats that support subscriber growth. Identifying ways to turn existing content into short-form video opportunities. 7. SEO Services The service provider will assist with improving Value’s website visibility on search engines through SEO best practices. Website SEO Review The service provider will: Review current website pages for SEO performance. Identify missing or weak page titles, meta descriptions, headers, keywords, and image alt text. Review website structure and content for search visibility. Provide recommendations for improving search performance and user experience. Keyword Research The service provider will: Research relevant commercial real estate, investment sales, net lease, and property-specific keywords. Identify target keywords for service pages, property listings, blog content, and local market pages. Recommend keyword placement throughout the website. On-Page SEO Optimization The service provider will: Optimize page titles, meta descriptions, headings, image tags, and website copy. Improve internal linking between service pages, property listings, and related content. Ensure SEO best practices are applied to new property listings and website updates. Local SEO The service provider will: Review and optimize Google Business Profile, if applicable. Recommend local search improvements for target markets and company visibility. Assist with location-based keyword strategy. 8. Biweekly Check-Ins The service provider will participate in biweekly check-in meetings with Value to review progress, discuss strategy, and evaluate performance across all platforms. Each biweekly check-in should include: Review of follower growth across Facebook, Instagram, LinkedIn, YouTube, and X. Review of content posted during the prior two-week period. Discussion of top-performing and underperforming content. Updates on progress toward the 500,000-follower goal. Review of upcoming content calendar. Recommendations for improving reach, engagement, and follower growth. Discussion of upcoming listings, company updates, videos, or marketing priorities. Action items for the following two weeks. The service provider should come prepared with current platform analytics, performance insights, and clear recommendations for continued growth. 9. Weekly Reporting The service provider will provide weekly reports showing SEO and social media performance, including progress toward the 500,000-follower goal. Reports should include: Current follower count by platform. Monthly follower growth. Engagement rate. Impressions and reach. Top-performing posts. Underperforming posts. Website clicks from social media. Video views and watch time. SEO performance updates. Keyword performance, if available. Website traffic trends. Recommendations for the following month. Progress toward monthly and overall growth goals. 10. Content Approval Process The service provider will submit content for review prior to posting. The approval process shall include: Monthly content calendar submitted for review. Social media graphics, captions, and videos submitted for approval before posting. Client review and feedback before content is published. Revisions completed based on client feedback. No content shall be posted without prior approval unless otherwise agreed upon. 11. Preferred Qualification: In-Office Content Gathering Bonus consideration will be given to candidates or service providers who are able to come into the office in Irvine, California, as needed to gather content. This may include: Capturing team photos and videos. Filming short-form social media content. Recording office updates, team highlights, and behind-the-scenes content. Gathering content for property marketing, company branding, and educational posts. Coordinating with the Value team on upcoming campaigns, listings, and announcements. In-office content gathering is not required for every post but is preferred when needed to support higher-quality, more authentic content creation. 12. Client Responsibilities Value will provide the following as needed: Company logo, brand colors, fonts, and design guidelines. Access to social media accounts or scheduling platform. Website access or coordination with website manager. Property information, offering memorandum materials, photos, renderings, and listing details. Company news, announcements, team updates, and approval feedback. Access to existing videos, brand assets, and marketing materials. Timely review and approval of content. 13. Deliverables The service provider will deliver: Social media growth strategy. Platform-specific follower growth plan. Monthly social media content calendar. Branded social media graphics. Captions, hashtags, and calls to action. Scheduled and published posts. Short-form video recommendations and posting support. YouTube optimization support. SEO audit and recommendations. Keyword research and SEO strategy. Website page optimization support. Biweekly check-in meetings. Monthly SEO and social media performance reports. 14. Performance Expectations The service provider should be able to show a clear plan for how they intend to grow each platform. The strategy should be focused on measurable results, not just content creation. Expected performance focus includes: Increasing follower count across all platforms. Growing toward the 500,000-follower goal. Increasing engagement, impressions, reach, and shares. Improving brand awareness. Driving traffic to property listings and the company website. Creating consistent and professional content. Maintaining active social media platforms. Positioning Value as a knowledgeable and visible commercial real estate brand. 15. Optional Additional Services Additional services may be requested separately and may require additional fees: Blog writing. Email marketing campaigns. Paid ad management. Video editing and reels. Website design updates. Landing page creation. Advanced analytics setup. Press release writing. Property flyer or offering memorandum design support. Paid social media advertising strategy. Influencer or collaboration outreach. 16. Project Goals The overall goals of this engagement are to: Increase Value’s online visibility. Grow Value’s following across Facebook, Instagram, LinkedIn, YouTube, and X. Work toward the long-term goal of reaching 500,000 followers. Improve search engine rankings. Drive more traffic to the company website and property listings. Strengthen brand awareness. Support property marketing efforts. Create consistent and professional social media content. Position Value as a leading commercial real estate brand online.

Looking for a Personal Assistant well versed in video editing, social media and passionate about beauty, self-care, and mental health. If you’re someone who loves creative writing, storytelling, and social media culture — this job could be a great fit for you. When you apply, include the word ‘green’ and tell us about your previous experience. **You are required to have: - experience posting content for your own projects or for other brands - experience with mobile video editors (capcut, social media native video editors) - be actively in-tune with social media culture, lingo, trending topics, and sounds - basic experience and appreciation for traditional 2D animation Content output expectations: Our health & beauty brand has a brand character which took a year of development and iteration. Now, we're looking for a personal assistant to contribute to bringing our brand's character to life with quality social media-focused video ideas, that requires an understanding of traditional 2D animation and modern UGC style content. The result for each video is a short-form UGC animation hybrid video. Our team follows a timely hand-off process and strict content schedule. You will be primarily responsible for balancing video ideation, content strategy, story arcs, and analyzing KPIs You’ll help us maintain a consistent flow of short-form content with a target cadence of ~3 posts per week Your position plays a vital role in the productivity of the business including roles like contributing to video ideas, script writing, generating views, increasing brand awareness, and converting views to sales Some Essential Duties & Responsibilities include: *quality social media script writing (texts, trending sounds, asmr) *making slight script tweaks so that it is optimized for best viewing experience on each platform (Instagram, Facebook, TikTok, Youtube, Pinterest, Snapchat, Threads) *use copywriting & creative writing skills to craft short yet punchy captions based on our viral organic, sales-optimized formulas & techniques *hashtag & keyword research for best possible video reach *pre-scheduling videos for precise release timing based on major pop culture events and holidays *uploading the same content piece across 7 different platforms (Instagram, Facebook, TikTok, Youtube, Pinterest, Snapchat, Threads) *ensuring the overall color, mood, & aesthetic of our social media accounts are cohesive *stay up to date with best practices & each respective platform's community guidelines *spot opportunities to repurpose past animations by creating them into relatable memes *working as a team with our video editor, traditional 2D animators, and UGC creators to produce the best content possible. *If the need arises, being ready to film raw footage with your smartphone in various locations to contribute to our content production Requirements: *Fluent or Native in the English Language *Proven experience in content creation *Competent in content creation fundamentals: lighting, angles, scripting, timing, pacing, color, lighting *Adaptive & resourceful mindset: for example, learning modern-day mobile editing apps fast when needed (like CapCut, Youtube Create app, Instagram ‘Edits’ app) *Results driven, sense of urgency, and a high standard of professionalism *Excellent communication and interpersonal skills *Competent in the difference in social media cultures (i.e TikTok culture vs Instagram culture vs Youtube) Payment Terms: *This is an entry level position with great growth potential. Payment Structure Is As Follows: Base Retainer: $100 / month Bonuses: 25% Of Sales, Youtube AdSense, Brand Deals The base retainer can increase as the company grows & the longer we work together. Bonuses will all be issued via Upwork’s official bonus feature. Work Schedule Expectations: You can choose your own working hours and creative schedule. We care about consistency and creativity — not about tracking your hours. Work at any time of the day that works best for you. For more information on this role, see PDF attached:

Project Description We are looking for a highly proactive digital advertising and AI operations specialist to help us grow and operationalize a niche healthcare directory and AI-powered marketing platform serving specialized providers across the United States and Canada. This is not a basic virtual assistant role. This is not a task-only ad management role. We are looking for someone with a digital advertising first background who can work with our emerging AI operating system to help build, improve, and automate the systems behind provider profile promotion, Meta ad campaigns, creative production, client reporting, AI chat summaries, and recurring revenue growth. The right person will help us turn our current ideas, workflows, campaigns, reporting, and AI tools into a more scalable operating system. We are looking for a go-getter who can think, build, test, recommend, improve, and help us move faster. What We Are Building We operate a specialized healthcare directory with provider profiles, membership tiers, local awareness campaigns, and a developing AI operating system. Our growth model includes: Provider directory profiles Profile upgrades Localized Meta ad campaigns Advanced profile-promotion campaigns AI Chat Assistants on provider profile pages Monthly transparent performance reports Archived AI chat summaries Website chatbot upgrade opportunities Workflow automation AI-assisted reporting Future operating-system tools for participating providers We need someone who can work with our team and AI OS architect to help build the operational layer around this business. What You Will Help With Digital Advertising & Campaign Support You will help build and improve repeatable Meta ad campaign workflows. This may include: Creating Meta/Facebook/Instagram traffic campaigns Helping structure profile-promotion campaigns Developing ad creative concepts and variations Writing or improving ad copy Helping organize campaign naming conventions Helping create UTM structures Reviewing campaign performance Identifying opportunities to improve campaign results Helping standardize how campaigns are launched and reported The goal is to make campaigns easier to launch, manage, measure, and scale across many participating providers. Creative & Video Support You should be comfortable helping with simple creative production and short-form content. This may include: Editing short videos for Facebook/Instagram ads Repurposing provider-submitted video content Creating social-ready video clips Adding captions, light branding, and simple visual polish Creating Canva or CapCut templates Helping create reusable creative formats Testing new messaging angles Thinking creatively about how to educate patients in a simple, trustworthy way You do not need to be a Hollywood-level video editor, but you should be capable of producing clean, usable digital ad creative. AI OS Workflow Development You will work with our developing AI operating system and our technical AI architect to help improve workflows. This may include: Identifying tasks that can be automated Helping design campaign setup workflows Helping design monthly reporting workflows Helping design client communication workflows Helping organize archived AI chat summaries Helping document repeatable processes Helping test AI-assisted workflows Helping identify what the OS should do next We are not looking for someone who waits to be told every step. We want someone who can look at a process and say: “This can be improved.” “This can be automated.” “This should be templated.” “This should be reported differently.” “This would help us move more clients to the next level.” Reporting & Client Transparency A major part of the role will be helping us build impressive monthly reports for participating providers. Reports may include: Campaign creative used that month Campaign messaging promoted Profile visits Phone clicks Website clicks Contact actions Other micro-conversions AI Chat Assistant activity Archived chat transcript summaries Common patient questions Common patient concerns Conversion improvement recommendations Suggested next steps We want our monthly reporting to feel much more transparent and useful than a standard digital marketing report. The right person will help us create reports that providers actually value. Growth & Upgrade Path Support We are building a product ladder that moves providers from basic directory visibility into deeper AI-powered services. You will help us improve the workflows that move clients from: Basic profile visibility To promoted profile campaigns To advanced profile campaigns To website AI Chat Assistant adoption To deeper AI operating system adoption This role requires someone who understands that campaigns, reporting, creative, automation, and client communication all work together to create recurring revenue growth. Who We Are Looking For We are looking for someone entrepreneurial, proactive, and curious. The ideal candidate: Has a strong digital advertising background Has experience with Meta/Facebook/Instagram ads Understands funnels, conversion paths, and client reporting Can think strategically about how to grow recurring revenue Has basic video editing or short-form creative experience Is comfortable using AI tools Is interested in workflow automation Can document processes clearly Can make recommendations without waiting to be told Is comfortable working with a developing AI operating system Likes building systems, not just completing tasks Can work independently and bring ideas to the table We do not need a pure software developer. We do not need someone who only follows instructions. We need a digital growth operator who can help us build the machine. Helpful Experience Experience with any of the following would be helpful: Meta Ads Manager Facebook/Instagram traffic campaigns Facebook/Instagram lead generation campaigns Google Analytics 4 Google Tag Manager Looker Studio GoHighLevel or similar CRM platforms Zapier, Make, n8n, or similar automation tools Canva CapCut Descript Adobe Premiere ChatGPT, Claude, or other AI tools AI workflow design CRM workflows Local business marketing Healthcare, wellness, or professional services marketing Directory or membership platform marketing SEO/GEO workflows Client reporting dashboards You do not need to know all of these, but you should be comfortable learning and experimenting. Initial Project Focus The first phase will likely focus on helping us build a repeatable workflow for profile-promotion campaigns. This may include: Reviewing our current workflow Helping define a repeatable Meta campaign structure Creating reusable creative templates Creating reusable reporting templates Helping map how the AI OS can assist with campaign setup and reporting Helping design the monthly report structure Identifying areas where the process can be automated Documenting the workflow so it can be repeated across many providers We will likely use one provider profile as the initial test case before expanding the workflow across more participating providers. What Success Looks Like Success in this role means: Campaign workflows become easier to launch Creative production becomes more repeatable Reporting becomes more transparent and impressive AI-assisted workflows become more useful Manual tasks become systematized Processes are clearly documented Upgrade opportunities become easier to identify Clients receive better insight into performance The business becomes less dependent on one-off manual execution The system improves every month Important Note This role is for someone who wants to help build and improve a growing system. We are not looking for a passive contractor who waits for a checklist. We are looking for someone who can bring ideas, spot gaps, improve workflows, and help turn a niche healthcare directory and AI-powered marketing platform into a scalable growth engine. How to Apply Please include a short response answering the following: What is your experience with Meta/Facebook/Instagram advertising? What is your experience with AI tools or workflow automation? What is your experience with video editing or ad creative? What is an example of a campaign, workflow, system, or process you helped improve? Why does this type of entrepreneurial digital advertising and AI operations role interest you? Please do not send a generic cover letter. We are looking for someone who can think, build, and help us grow.

We're a digital health SEO agency. Our founder speaks regularly at marketing conferences on SEO, GEO (generative engine optimization / AI search), and connecting marketing to financial impact. Each talk is a goldmine of original thinking that we want turned into high-quality written content. We're looking for a writer/editor to take the raw assets from these talks — transcripts, slides, and supporting docs — and repurpose them into polished, publication-ready articles and LinkedIn posts. This is a part-time, ongoing engagement. We have a steady pipeline of talks to work from. What you'll do: Take the assets from a single talk (transcript + slide deck + any supporting material) and turn them into a few long-form articles (publication quality — some pieces will be used for industry publications, some for our own website, some repackaged for partner outreach) Produce work that reads like a sharp human wrote it from the ideas in the talk — not a generic SEO rewrite. We may ask for more than one version of a piece for different destinations. Preserve the founder's voice and the actual argument of the talk. Faithfulness to the thinking matters more than keyword stuffing. The quality bar: We are not looking for someone whose only experience is writing high-volume, low-quality SEO articles. We want a legitimate editing and content-marketing background — someone who can take real ideas and shape them into something a top industry publication would run. If you've ghostwritten or edited thought-leadership content for executives or brands, that's exactly what we're looking for. Requirements: - Strong portfolio of long-form articles and/or thought-leadership content (please share links) - Genuine editing background — not just SEO content mills - Comfortable working from talk transcripts and slides as source material - Familiarity with marketing, SEO, or AI/search topics is a big plus - Reliable, communicative, and able to take direction on voice and angle - Must be comfortable using and learning AI tools for content planning and production Nice to have: - Experience writing for or being published in marketing/SEO industry outlets - Experience repurposing one piece of source material across multiple formats and destinations To apply, please include: - 2–3 writing samples (ideally long-form articles or thought-leadership pieces you wrote or edited) - A brief note on how you use AI in your writing process: what tools you use, where they help, and how you make sure the final product still reflects real thinking and original voice - A short note on your editing/content marketing background - Your availability and hourly rate

Paces is hiring a part-time marketing contractor to own the content function during the team's build-out. This role sits alongside the incoming Product Marketer and a future Marketing AI & Operations hire, and works closely with the CMO on execution. Unlike a pure production role, this person owns the content calendar — translating quarterly narrative themes into a cohesive plan — while keeping day-to-day execution running, so nothing drops during the transition. Primary objectives - Translate quarterly narrative themes into an executed content calendar and channel plan (LinkedIn, X, and beyond) - Build and engage Paces' owned audiences — grow reach and engagement among power developers and data center/hyperscaler buyers, as well as the broader climate tech community - Contribute to qualified pipeline: content and campaigns that generate inbound and sales-accepted leads, tracked through HubSpot - Maintain tactical continuity across content, paid media, and reporting while the marketing team scales Time commitment and reporting - Estimated 25 hours per week to start. Reassess after 30–60 days once output is clear. Potential for contract to hire. - Remote. - Reports to the VP of Marketing. - Expected to work independently against the quarter's narrative themes and an agreed upon content calendar, leveraging data and metrics to make informed decisions about topic and channel distribution. Key responsibilities - Content strategy and calendar ownership (majority of the role) - Develop and own the quarterly content calendar: translate narrative themes into content assets, a channel strategy, and efficient cross channel distribution. Maintain momentum on key channels including LinkedIn, email, and search. - Leverage tools and agents to efficiently craft long-form assets — research reports, thought leadership, case studies — and turn them into into social, video, and shorter formats based on channel needs. - Write and produce content against the calendar, briefing freelance design support as needed for visual assets. - Track how content performs against the quarter's themes and pipeline goals; adjust cadence and format based on what's converting, not just what's scheduled. - Manage and deliver ad hoc content requests from sales, drawing on product marketing scaffolding, sales enablement materials, and internal partners. Paid media - Manage and monitor current paid channels — LinkedIn ads and other paid media — providing performance insight and recommendations to the VP on whether to keep, adjust, or cut either channel. - Make optimization recommendations based on performance. Analytics and reporting - Compile recurring performance reports from GA4, HubSpot, and campaign platforms. - Flag trends and insights and recommend adjustments to content or campaigns based on the data. - Report content-sourced pipeline contribution (SALs, engagement) alongside standard content metrics. Tools and systems - Notion (content and enablement docs) and Claude/Cowork (content drafting and workflows). - GA4 and HubSpot for analytics and reporting. - Custom agents - we expect this role to rely on agents for support and partner with the team to build them out. What we're looking for: 5+ years of B2B marketing experience with a strong content background: writing, social, and campaign planning. Strong writer and editor who can pick up and maintain the existing brand voice quickly and enhance it through future programs. Has built and owned a content calendar before, ideally translating a broader narrative or positioning into specific programs and channel strategies. Experience running and optimizing LinkedIn ads or comparable paid social; niche or industry media buying experience is a plus. Familiarity with go to market and working with sales; comfortable maintaining existing sales enablement materials and drafting new content from existing scaffolding. Uses modern marketing tools, including Notion, Claude, GA4 and Hubspot. Analytical and data driven; defines strategy and recommendations from data rather than just pulling numbers. Self-directed. This person will work directly with the VP of Marketing on quarterly themes that incorporate company and sales goals and the narrative, and be expected to build and maintain the content calendar autonomously. Bonus: familiarity with climate, clean energy, or B2B infrastructure/SaaS.

Job Title: Marketing Content Creator & Social Media Manager – B2B SaaS (Long-Term, Part-Time → Full-Time) Job Type: Ongoing / Contract Location: United States only (required) Hours: 30 hrs/week to start, with a clear path to 40 hrs Rate: $28–$35/hr (based on experience) About Gifted Gifted (gifted.co) is a B2B employee recognition and corporate gifting platform helping companies build cultures of appreciation. We're a lean, fast-moving team — and we need a sharp content creator to own our voice across every channel. This is a long-term role. We're not looking for a one-off project freelancer. We want someone who grows with us. What You'll Own Copywriting Social posts, email outreach, landing pages, ads, blog posts, and product messaging. You adapt tone by channel while keeping a consistent brand voice. Copy ships on time and drives real engagement. Social Media Management Day-to-day social across major platforms — content calendars, scheduling, community engagement, trend monitoring, and performance reporting. Consistent cadence and growing engagement are the benchmarks. AI-Assisted Production You're fluent in AI writing and image tools and use them to move faster without sacrificing quality. You build repeatable workflows and test variations. Bonus if you can build lightweight internal tools (AI coding experience is a genuine plus here). Design Execution You work inside existing Figma templates and must be able to create new on-brand assets — newsletters, pop-ups, one-pagers, and use case pages. Design background not required but is a plus! What's NOT Your Job Paid media budget or ad buying strategy You're a Fit If You Have: 2+ years creating content for a B2B SaaS or tech brand A portfolio with real copy, social, and/or Figma samples Hands-on AI tool experience (Claude, ChatGPT, Midjourney, Higgsfield, etc.) Strong written English — no fluff, no filler Reliable communication and the ability to manage your own workload Based in the United States (required — no exceptions) To Apply: 2–3 sentences on why this role fits you specifically 2–3 portfolio samples (copy, social, or design assets) The AI tools you use and how they show up in your workflow Your availability and hourly rate Applications without portfolio samples will not be reviewed.

Description: We're a sales and marketing firm built for the commercial construction industry. We run business development for general contractors, subcontractors, and specialty trades, and we're growing. We're looking for a freelance marketer to work alongside our founder on content and marketing. What you'd be doing: - Writing SEO-friendly blog content that speaks directly to the construction industry (not generic B2B filler) - Running our company LinkedIn presence - Promoting events and webinars - Building marketing materials for clients - Pitching in on whatever comes up that week Who we're looking for: A strong writer first. You can take a topic and turn it into something people actually want to read, and you understand how content ranks on Google. You either know the commercial construction world or you're genuinely hungry to learn it. We don't expect you to walk in an expert, but the companies we work with can spot a generic outsider fast, so curiosity about the industry matters a lot or direct experience. High agency. You see what needs doing and do it without being walked through every step. How we'll start: We'll kick off with one paid test project — a single blog post and a few LinkedIn drafts — before moving into ongoing work. If it's a fit, there's steady work and room to grow as we do. To apply: Tell us about a piece of writing you're proud of and why it worked. To show you actually read this, start your proposal with the word "blueprint."

Description: We’re looking for a skilled B2B writer who can produce a wide range of marketing content for varying insdustries. This includes everything from blogs and email nurture copy to landing pages, paid ad copy, and long-form assets like eBooks. You’ll be supporting an ongoing content strategy by creating thoughtful, engaging, and conversion-optimized copy that aligns with the brand’s tone, voice, and target audience/buyer persona. What You’ll Write: -- SEO/AEO-optimized blog posts (800–1,200 words. A detailed blog brief with keywords and headers will be provided) -- Email sequences and newsletters -- Landing pages and CTAs -- Google/LinkedIn ad copy -- eBooks and guides if needed (2,000–4,000+ words) -- Misc. content refreshes or repurposing as needed Ideal Candidate: -- Strong B2B writing experience, ideally in SaaS -- Ability to adjust tone and structure depending on asset type and audience type -- Reliable, communicative, and comfortable with deadlines -- Can work collaboratively from provided outlines and briefs This is a part-time, long-term opportunity with flexible volume depending on need. We’ll likely start with a test blog or email and go from there. When applying, please include: -- 2–3 relevant samples (preferably SaaS or data/AI-related) -- Your typical turnaround time for 1,000 words