Lifecycle Marketing Strategist / Account Manager (Email & SMS) We’re a boutique retention marketing agency looking for an experienced lifecycle marketer who can take ownership of client accounts from both a strategic and account management perspective. This is not simply a project management role. We’re looking for someone who understands lifecycle and retention marketing deeply enough to identify opportunities, develop strategy, and confidently guide clients. You would serve as a primary point of contact for select clients and help own the relationship and lifecycle strategy from end to end. What You’ll Do * Serve as the primary point of contact for assigned clients * Lead recurring client calls and communicate strategy, recommendations, and next steps * Develop and manage email and SMS lifecycle strategies * Audit existing customer journeys and identify opportunities for improvement * Identify opportunities for new flows, segmentation, personalization, testing, and optimization * Think holistically about the customer lifecycle—not just individual email campaigns * Build and optimize automated flows in Klaviyo * Review performance and translate data into actionable recommendations * Develop campaign strategies and monthly marketing calendars * Coordinate with designers, copywriters, and other team members to move projects forward * Proactively bring ideas and opportunities to clients rather than waiting for direction * Keep accounts organized and ensure deliverables, approvals, and next steps stay on track What We’re Looking For You should have strong hands-on experience with lifecycle marketing for e-commerce brands, particularly email and SMS. Ideally, you: * Have significant experience working in Klaviyo * Understand ecommerce retention and lifecycle strategy * Have experience developing and optimizing automated flows * Can look at an account/customer journey and independently identify opportunities * Are comfortable interpreting email, SMS, and ecommerce performance data * Can communicate strategy clearly and confidently with clients * Are highly organized and capable of managing multiple accounts * Understand the balance between strategy, execution, and client management * Are proactive and don’t need to be told what to look for or what to do next Agency experience is strongly preferred, especially if you’ve previously owned client relationships or managed multiple ecommerce accounts simultaneously. The Kind of Person We Want The biggest thing we’re looking for is ownership. We don’t want someone who simply waits for a task list. We want someone who can become deeply familiar with a brand, understand its customer journey and business goals, and continually ask: Where are the opportunities? What could we improve? What should we be doing next? Sometimes the answer will be another email or SMS flow. Other times it may involve segmentation, acquisition-to-retention handoffs, customer experience, loyalty, subscriptions, or another part of the lifecycle. You don’t need to personally execute every idea, but you should be capable of identifying opportunities and helping the client determine what to prioritize. To Apply Please tell us: 1. About your experience managing lifecycle/email/SMS marketing for ecommerce brands. 2. Which platforms you have the most experience with, particularly Klaviyo. 3. Whether you’ve previously been the primary point of contact for clients. 4. An example of a lifecycle opportunity you identified proactively and what you recommended. 5. Approximately how many client accounts you have managed simultaneously. Please also include examples of relevant work or case studies if available. We’re looking for someone interested in an ongoing relationship who can become a trusted extension of both our team and our clients’ teams.

We are looking for an experienced Email & SMS Marketing Specialist with strong hands-on experience in Klaviyo to help us build, manage, optimize, and scale our customer communication strategy. This is a part-time/freelance position limited to a maximum of 10 hours per week. We are looking for someone highly experienced and efficient who can focus those hours on strategy, implementation, optimization, and measurable results. We need someone who understands much more than simply sending newsletters. The ideal candidate should be able to build a complete customer lifecycle marketing system using email, SMS, segmentation, automation, behavioral data, and performance reporting. Key Responsibilities Manage and optimize Klaviyo as our primary Email & SMS platform Build and improve automated customer flows Create lead-nurturing journeys from first contact through purchase Build welcome and new-lead flows Create abandoned inquiry / incomplete action follow-up flows Create post-purchase and customer retention flows Develop re-engagement and win-back campaigns Build promotional and seasonal campaigns Manage Email and SMS campaign calendars Create dynamic customer segments based on behavior, location, interests, engagement, purchase history, and lifecycle stage Organize and maintain customer databases and audience lists Improve list quality, data hygiene, suppression logic, and customer profiles Create highly personalized messaging using customer data Build conditional logic and advanced branching inside Klaviyo flows Develop A/B testing strategies for subject lines, content, offers, timing, and CTAs Monitor deliverability, engagement, unsubscribe rates, and audience health Optimize send frequency to reduce customer fatigue Manage Email and SMS consent and compliance best practices Analytics & Reporting The person should be highly comfortable analyzing performance and creating clear reports around: Email revenue / attributed conversions SMS performance Open rates Click-through rates Conversion rates Revenue or conversion per recipient Flow performance Campaign performance Audience growth Deliverability Unsubscribe rates Engagement trends Customer lifecycle performance Segment performance A/B testing results We want someone who can identify what is working, what is not working, and what should be tested next — not simply report numbers. Database & Audience Strategy Strong experience with customer segmentation, behavioral and geographic audiences, lifecycle stages, lead scoring, high-intent segments, inactive customers, suppression strategies, database hygiene, custom properties, and customer attributes. Integrations & Technical Knowledge Experience connecting Klaviyo with websites, lead forms, CRM systems, APIs, webhooks, Google Analytics, Meta, Google Ads audiences, call tracking, appointment systems, payment platforms, and third-party automation tools is highly preferred. The candidate should understand how to use customer events such as: Lead Created → Puppy Viewed → Form Submitted → Phone Call → Appointment Scheduled → Store Visit → Financing Started → Purchase → Post-Purchase to create smarter automation and more relevant communication. Ideal Candidate You may be a strong fit if you: Have extensive hands-on experience with Klaviyo Have built complex automated flows from scratch Understand both Email Marketing and SMS Marketing Have experience managing large customer databases Understand segmentation and lifecycle marketing Are highly analytical and performance-driven Understand marketing attribution Have strong copywriting instincts Understand conversion-focused messaging Can work independently with minimal supervision Can prioritize high-impact work within a limited number of weekly hours Proactively identify opportunities and recommend improvements Can communicate results clearly to management Position Structure Part-time / Freelance Maximum 10 hours per week Remote-friendly Ongoing opportunity for the right person Focused on results rather than simply completing hours We need someone senior enough to identify opportunities quickly and execute efficiently without requiring extensive day-to-day management. What Success Looks Like The goal is to transform Klaviyo into a complete customer communication and lifecycle marketing engine. Generate more appointments → improve follow-up → increase conversion → recover lost opportunities → improve retention → create better audience data → increase revenue from our existing database. To Apply Please send: A brief introduction Your Klaviyo experience Examples of flows you have built Examples of Email and SMS campaigns you have managed Screenshots or examples of reporting/dashboard work Approximate database sizes you have managed Examples of segmentation strategies you have created Your availability Your hourly rate Confirmation that you are comfortable working within a maximum of 10 hours per week Important: We are specifically looking for someone with advanced Klaviyo experience who can deliver meaningful results within a limited weekly schedule. Please include examples of real flows, segmentation, campaigns, and measurable results whenever possible.

This is paid certification project (2 hours) that opens the door to an ongoing revenue-share arrangement, not a typical one-off gig. We are Renshu Group, a consumer data platform that identifies anonymous website visitors and converts them into validated email leads, delivered automatically into a business's existing ESP. Renshu identifies anonymous website visitors through leveraging its proprietary database of 320 million US consumer profiles. Renshu also tracks website browsing and interactions so we know what products or services the visitor was looking at. All of their personal and demographic information along with their browsing events are assembled into a lead, which goes through 3 layers of validation. The validated lead is then automatically pushed into the brands email platform for immediate engagement. Renshu emails deliver at 99% and often have a 30% open rate (we have seen as high as 55%) depending on the quality of the email marketer and the sending domain. We're hiring a limited number of expert email marketers to get certified on our platform so they can offer it to their own existing clients. www.RenshuGroup.com This project is for you if: - You currently manage email marketing for clients in ecommerce or publishing - At least one of your clients gets 50,000+ website visitors per month - You're looking for a new way to add value (and revenue) to your client relationships and win more clients through offering this powerful data solution What the paid engagement covers: A 2-hour, one-on-one certification session on the Renshu platform. After certification, you're equipped to pitch Renshu to your qualifying clients. If your client signs on, you earn 25% of their monthly contract value for as long as they stay a Renshu client. Renshu's team supports the sales conversation, onboarding, and client activation, so you're not selling this alone. To apply, please include: A brief description of your current email marketing clients (industry, approximate monthly site traffic if known) Confirmation that at least one client is in ecommerce or publishing with 50,000+ monthly visitors A link to your portfolio, case studies, or relevant work We'll review applications and reach out to qualified candidates to schedule the certification session. If you qualify to become certified in the Renshu Data platform, we start by hiring you through Upwork for 2 hours of your time. Once you complete your 2 hours of training, you then can begin to pitch Renshu to your clients. Renshu helps with sales, onboarding and client activation. You will be supported at every step on the journey to ensure everything is smooth. This is your opportunity to become trained and certified in an incredible data platform that will give you an edge in the market. Please reach out if you qualify. Thank you

# Fractional Director of Sales & Marketing ## Return Assets Division — Lauth Investigations **Location:** Remote (with periodic virtual meetings) **Commitment:** Fractional — approximately 2–4 hours per week **Reports To:** Leadership / Division Head, Return Assets --- ### About the Role Lauth Investigations is seeking a highly energetic, results-driven **Fractional Director of Sales & Marketing** to lead strategy, accountability, and execution for our **Return Assets Division**. This is a part-time, high-leverage leadership position for an experienced sales and marketing executive who thrives on running tight, data-driven operations without needing to be in the weeds every day. You will lead weekly sales and marketing meetings for the division, keep the team focused and accountable, and drive performance across **five core outbound funnels** — ensuring each is optimized, measured, and continuously improved. --- ### Key Responsibilities - Lead and facilitate weekly Return Assets Division sales and marketing meetings, setting the agenda, driving accountability, and keeping the team energized and focused. - Own and drive performance across the division's **five sales and marketing funnels**, including but not limited to: - Outbound sales (sales rep-driven outreach and pipeline management) - Direct mail / mailer campaigns - Email marketing and nurture sequences - SMS / text outreach campaigns - Additional outbound and inbound channels as identified - Define, track, and report on **KPIs and metrics** for each funnel (e.g., response rates, conversion rates, cost per lead, pipeline velocity, close rates). - Provide strategic oversight and coaching to sales representatives and marketing support staff to improve performance and consistency. - Identify bottlenecks, gaps, or underperforming channels and recommend data-backed adjustments. - Bring an automation and AI-forward mindset — evaluate and recommend tools, workflows, and integrations that improve funnel efficiency and scale outreach without adding headcount. - Provide leadership with concise, actionable reporting on funnel health and division sales performance. - Ensure all funnels are continually optimized not just for volume, but for **profit margin and cost efficiency**, balancing spend against return across every channel. - Own and maintain relationships with key outbound and data vendors — including skip tracing / data providers (e.g., **BatchData/Batch.io, TLO, IDI**) and mailing campaign vendors — ensuring quality, pricing, and service levels meet division needs. - Bring a **creative, adaptive approach** to campaigns — proactively identifying underperforming outreach and pivoting messaging, channels, or targeting strategies quickly rather than waiting for prolonged underperformance. - Ensure outbound **lists are consistently sourced, cleaned, maintained, and delivered** to the sales team in a timely and organized manner to keep pipelines full. --- ### Required Qualifications - Proven experience overseeing and leading **sales teams**, ideally in outbound or multi-channel sales environments. - Demonstrated hands-on experience with **high-end automation and AI-driven sales/marketing projects** (e.g., CRM automation, AI-assisted outreach, workflow/process automation tools). - Strong working knowledge of outbound sales infrastructure: dialers, CRMs, sequencing tools, direct mail platforms, email marketing platforms, and SMS/text campaign tools. - Experience working with skip tracing / data provider platforms (e.g., BatchData/Batch.io, TLO, IDI) and managing vendor relationships for data and mailing services. - Track record of building and optimizing multi-funnel marketing and sales systems, with clear KPI ownership. - Excellent meeting facilitation and leadership presence — able to energize a team, drive accountability, and keep initiatives moving forward in a limited time footprint. - Strong analytical skills; comfortable building and interpreting dashboards and performance reports. - Self-directed and highly efficient — able to deliver strategic value in a fractional (2–4 hrs/week) capacity. ### Preferred Qualifications - Experience in asset recovery, investigations, financial services, or a related industry. - Experience working with or advising fractional/part-time leadership arrangements. - Familiarity with compliance considerations related to outbound sales (TCPA, CAN-SPAM, etc.). --- ### What Success Looks Like - Weekly division meetings run consistently, with clear agendas and accountability. - All five funnels have defined KPIs that are tracked, reported, and actively improved. - Sales team performance trends upward, with measurable gains in conversion and efficiency. - Leadership has clear visibility into funnel health and division performance at all times. Please submit your resume along with a brief summary of a high-end automation or AI-driven sales/marketing project you led, and the outcomes achieved.

Email Marketing & Lifecycle Growth Specialist — Healthcare We are a growing mental health company providing evidence-based treatments for depression, including TMS and Spravato. We are looking for an "experienced" email marketer / lifecycle marketer who can help us turn leads into scheduled patients through smart, human, high-converting email campaigns. This is NOT a newsletter-writing job. We are not looking for someone who simply writes long weekly newsletters, designs emails, or sends promotional blasts. We want someone who understands: Attention → Psychology → Trust → Action → Conversion People today are overwhelmed with email, social media, notifications, and content. Our emails need to stand out by being short, interesting, useful, human, and extremely easy to consume. What you'll be responsible for - Build and manage email nurture sequences for new leads - Create campaigns that move people from lead → interested → scheduled → patient - Develop segmentation based on where someone is in the patient journey - Write compelling subject lines and hooks - Write short, highly engaging emails that provide real value - Create educational content around depression, TMS, Spravato, and treatment-resistant depression - Develop different messaging for different audiences and stages - A/B test subject lines, messaging, CTAs, timing, and sequences - Analyze performance and continuously improve conversion - Work inside GoHighLevel - Coordinate with our marketing/content team - Build a repeatable email marketing system rather than one-off campaigns The type of email we want We don't want: “Dear valued patient, We are committed to providing innovative mental health solutions…” We want something more like: You've tried two antidepressants. What happens next? Most people aren't told what the next step is when medication isn't working. Here's what doctors typically consider—and where TMS may fit in. → See if TMS could be an option Short. Interesting. Useful. One clear action. You should be strong at - Direct-response copywriting - Email psychology - Lifecycle marketing - Lead nurturing - Conversion optimization - Segmentation - A/B testing - CRM automation - Analytics Healthcare or medical marketing experience is a major plus, but strong conversion/lifecycle experience is more important. What success looks like We don't care primarily about how beautiful the emails look. We care about: Open → Click → Intake → Qualified Lead → Appointment → Treatment The ultimate goal is to generate more patients from the leads we already have. Who we're looking for You should be someone who can look at an existing funnel and say: “Here's where you're losing people, here's why, and here's what I'd change.” We want someone who can think strategically and execute, not someone who needs to be told exactly what email to write every week. To apply Please send: 1. 2–3 examples of email campaigns you personally created 2. A brief explanation of what you changed and what results you achieved 3. Your experience with GoHighLevel or similar CRM/email platforms 4. Any experience with healthcare, mental health, medical, or other high-trust industries 5. Your hourly rate or preferred monthly arrangement Important:Please don't send a generic application explaining why you are a “passionate email marketer.” Show us your work and your results. We are looking for someone who can become a long-term email/lifecycle marketing owner and build a system that consistently converts leads into patients.

We're conducting research with professionals who manage email marketing for small and medium-sized businesses. This is not a product demo or sales call. We're interested in learning how you currently build and manage email campaigns, personalize messages, create customer segments, and solve technical challenges related to email automation. Requirements: - Currently work in email marketing or marketing automation - Experience with customer segmentation and personalized email campaigns - Experience using platforms such as HubSpot, Mailchimp, Klaviyo, ActiveCampaign, Customer.io, Marketo, Salesforce Marketing Cloud, or similar - Comfortable participating in a 60-minute Zoom interview - Fluent in English Interview Details: - 60-minute video interview - Conducted over Zoom - Research only (no sales) With your permission, the session will be recorded for research purposes. Compensation is $50 USD for your time, paid promptly after the interview.

Part-Time Squarespace Website & Email Marketing Virtual Assistant I am seeking a dependable, detail-oriented Virtual Assistant to provide ongoing website, email-marketing, and promotional support for my wellness and class-based business. This is a part-time, remote contract position for someone who is comfortable working independently, communicating clearly, and managing the digital details involved in promoting classes and serving an online community. Please apply only if you have hands-on experience with: Squarespace Mailchimp Stripe or online payment systems Canva Facebook and Instagram Strong written English Online calendars and cloud-based file organization Experience working with wellness professionals, yoga or meditation teachers, coaches, educators, course creators, or class-based businesses is strongly preferred. Please apply only if you have hands-on experience with: Squarespace Mailchimp Stripe or online payment systems Canva Facebook and Instagram Strong written English Online calendars and cloud-based file organization Experience working with wellness professionals, yoga or meditation teachers, coaches, educators, course creators, or class-based businesses is strongly preferred.

We are a fast-paced full service digital marketing agency for the hospitality industry, including restaurants, hospitality groups, and lifestyle brands. We are looking for an experienced Email Marketing Specialist / Email Designer to join our team on a consistent, long-term basis. This is a hands-on role for someone who is creative, organized, detail-oriented, and comfortable managing multiple clients and campaigns. Schedule - Approximately 20 hours per week - Monday–Friday - Must be available 11:00 AM–2:00 PM Eastern Time - Remaining hours can be completed flexibly - Immediate start - Long-term opportunity Responsibilities - Design, build, QA, schedule, and deploy email campaigns - Work within Mailchimp, Toast, TripleSeat, Klaviyo, Constant Contact, and similar ESPs - Create campaign graphics in Canva Pro - Build responsive, mobile-friendly emails - Make basic HTML/CSS edits and troubleshoot formatting - Manage lists, segmentation, tags, and subscriber data - Set up links, CTAs, tracking, and UTM parameters - Proofread and QA all campaigns before deployment - Build automations, welcome campaigns, and promotional sequences - Review campaign performance and key email KPIs - Manage multiple clients and deadlines simultaneously Required Experience - 5+ years of email marketing experience - 5+ years of email design experience - Advanced experience with Mailchimp - Experience with multiple ESPs such as Toast, TripleSeat, Klaviyo, or Constant Contact - Strong proficiency with Canva Pro - Working knowledge of HTML/CSS for email - Strong understanding of segmentation, deliverability, testing, and reporting - Excellent written English and proofreading skills - Exceptional attention to detail - Ability to work quickly and independently in a fast-paced agency environment Hospitality Experience Is a Major Plus - Experience with restaurants, hotels, bars, nightlife, events, or hospitality groups is highly preferred. You should be comfortable creating campaigns for: - Brunch, Happy Hour, and seasonal promotions - Special events and holidays - New menus and limited-time offers - Private events and catering - Loyalty programs - Reservations and promotions Bonus Skills - SMS marketing - Shopify - OpenTable, SevenRooms, or Resy - Restaurant POS/CRM platforms - GA4 and UTM tracking - Email automation - A/B testing - Deliverability and list hygiene - Adobe Creative Suite

need help with email marketing. setting up emails for campaigns, designing them and sending them out. Also need assistance with marketing on linkedin. creating graphics and doing posts. writing articles for social media and website.

–– About the Role We are a commercial real estate company looking for an experienced email marketing specialist who can help us create polished, professional campaigns and build a more sophisticated email marketing system over time. Our immediate priority is improving the design, consistency, and effectiveness of our email campaigns. We want emails that feel custom, premium, and aligned with our brand—not generic, lightly modified drag-and-drop templates. For the right person, there may also be an opportunity to help us improve how our contact data, market intelligence, website leads, AI tools, and marketing automations work together. –– Initial Responsibilities You would help us design, build, and execute email campaigns such as: * Property listing announcements * New availability and transaction announcements * Commercial real estate market reports * Investment opportunities * Company news and updates * Event invitations * Broker and prospect outreach campaigns * Lead-nurturing and follow-up sequences * Recurring market and submarket updates The ideal candidate is equally comfortable with email design and marketing execution. –– Email Design Experience We are looking for someone who understands: * Professional email layout and visual hierarchy * Typography and brand consistency * Responsive and mobile-friendly email design * Calls to action and conversion-focused layouts * Custom email templates * Reusable email design systems * HTML email development and testing * The practical limitations of different email clients * Creating visually distinctive campaigns that stand out in crowded inboxes –– Email Marketing Experience Strong candidates should also understand: * Audience segmentation * Campaign planning and strategy * Marketing automation workflows * Drip and lead-nurturing campaigns * Website lead follow-up * Contact tagging and list organization * Personalization and dynamic content * A/B testing * Deliverability and list hygiene * Performance reporting and optimization We currently use Constant Contact. Experience designing and building campaigns within Constant Contact is helpful, but we are open to other platforms if they would provide meaningful improvements in design flexibility, segmentation, automation, reporting, CRM integration, or overall marketing effectiveness. Any platform recommendation should be based on our actual needs and data—not simply the platform you typically use. –– Additional Opportunity: Database, AI, and Marketing Automation This is not required for the initial email-design work, but it would be a major advantage if you have experience designing or implementing the systems behind advanced, data-driven campaigns. We currently have two valuable categories of data: 1. A contact and company database containing information such as client type, company, location, properties occupied, space requirements, market activity, and other relevant details. 2. A commercial real estate market database containing information about properties, availability, transactions, submarkets, and related market intelligence. We want to determine how this information should be structured and where it should live so it can be used effectively for: * Sophisticated audience segmentation * Personalized and dynamic email campaigns * Automated drip sequences * Website lead routing and follow-up * Recurring market updates * AI-assisted research, analysis, and content creation * Secure integration with Claude and other business tools * Scalable workflows that do not depend on excessive manual data entry For example, we may want to automatically send a monthly submarket update to contacts associated with a particular ZIP code, geographic area, property type, or space requirement. The content and listings included could change dynamically based on the recipient’s profile and current market data. Relevant experience may include: * CRM selection and implementation * Marketing automation platforms * Relational databases or data warehouses * Airtable, HubSpot, Salesforce, Zoho, Caspio, or similar systems * API integrations * Zapier, Make, n8n, or comparable automation tools * AI-enabled workflows using Claude or similar tools * Data cleanup, normalization, tagging, and migration * Dynamic content and behavior-based campaigns * Commercial real estate data or B2B marketing We do not expect every applicant to have deep expertise in all of these areas, and we are open to hiring more than one contractor with complementary skill sets. If you have particularly strong expertise in any one area—such as email design, campaign strategy, marketing automation, CRM implementation, database architecture, integrations, or AI-enabled workflows—please tell us. Be clear about what you can handle directly, where you could provide strategic guidance, and where a separate specialist would be beneficial. –– What We Value * Strong visual judgment and attention to detail * Strategic thinking beyond simply “sending an email” * Experience creating premium B2B campaigns * Clear and proactive communication * The ability to recommend practical systems without overengineering * An understanding of how design, data, automation, and conversion strategy work together * Commercial real estate experience is helpful but not required –– To Apply Please include: 1. Examples of email campaigns or templates you personally designed and built. 2. The email platforms and automation tools you have used. 3. A brief explanation of your role in the examples provided—design, coding, strategy, automation, execution, or reporting. 4. An example of a drip campaign or segmented automation you have created. 5. Any experience connecting CRM or database information to personalized campaigns. 6. Your experience, if any, with AI-enabled workflows or Claude. 7. Whether you would recommend remaining with Constant Contact initially and what information you would need before evaluating alternatives. 8. Your hourly rate and general availability. Please begin your application with the phrase “DATA-DRIVEN EMAIL” so we know you reviewed the complete posting. We would likely begin with a defined email design or template project. If the working relationship is successful, this could develop into ongoing campaign support and a larger automation and database strategy engagement.