We are your front page Marketing Case study waiting to happen. Meta Ads | Google Ads | Google Shopping | Email Marketing | Funnels Neu Appliances is looking for a hands-on paid media optimizer who knows how to turn existing traffic and ad spend into more revenue. We are an Open Box and Scratch & Dent appliance company — with a twist of Carvana. Customers can shop online, see real photos of the exact appliance, understand its condition, add delivery, installation, and warranty coverage, and buy with confidence. They can also visit our Austin showroom and work with real appliance experts — our Appliance Nerds. After 11 years of success in Austin, a complete retail rebrand, an upgraded eCommerce website, and a new long-term premium appliance liquidation partnership, we are positioned to scale locally and nationwide. Now we need someone who can optimize the advertising engine behind it. This Is an Optimization Role We are not looking for a fractional CMO, generalist or social media manager. We need a specialist who can analyze performance, identify wasted spend, improve conversion, and scale what works across: Meta and Facebook Ads Google Search Ads Google Shopping and Performance Max Merchant Center and product feeds Retargeting and abandoned-cart funnels Landing pages and conversion rates Tracking and attribution Budget allocation, CPA, and ROAS Your job is to improve the entire path from impression to sale. What You Will Own Audit and restructure existing campaigns Improve targeting, bidding, budgets, and creative testing Optimize Google Shopping feeds and Merchant Center Build stronger prospecting and retargeting funnels Identify tracking and attribution problems Reduce wasted spend and improve conversion rates Scale profitable campaigns locally and nationally Report on revenue, CPA, ROAS, and profitability You will have access to content, videos, blogs and our internal support, but this is a hands-on role. You must be able to work directly inside the platforms and make meaningful improvements yourself. We already have the inventory, margins, brand, customer experience, and operational infrastructure. We need someone who can turn those advantages into profitable, scalable growth. Before applying, do some digging on Neu Appliance Outlet Do not send a boilerplate message. Tell us what you have optimized, the results you produced, and what you would evaluate first inside our accounts.

We're a venture funded UK & US based B2B SaaS company in the AI/training technology space. Our platform is used by mid-size and enterprise clients across healthcare, tech, and higher education. We're at the growth stage /series A. The marketing function needs an experienced operator to own it. This is a hands-on role. You'll be the primary marketer, setting direction and doing the work. What you'll be doing Auditing and fixing our HubSpot setup: traffic source attribution, UTM tagging, broken events, contact data integrity Connecting HubSpot and GA4 so we have clean funnel visibility from first touch to closed deal Building and executing a content strategy targeting AI search (ChatGPT, Perplexity) and organic Sharpening our messaging and positioning for an L&D and sales enablement buyer Making channel recommendations based on actual performance data Supporting trial funnel conversion, visitor to trial to demo You're a fit if: You have 5+ years in B2B SaaS marketing at a growth-stage company You've personally fixed broken HubSpot attribution setups, not just managed campaigns in it You understand GA4 event tracking and can diagnose what's misconfigured You've produced content that performs in AI search or organic, and can show it You're comfortable owning strategy, not just executing tasks someone else defined You've worked in companies under $5M ARR and know what scrappy looks like Note: We're operating this search under a stealth account while we transition marketing leadership. Happy to share full company details with qualified candidates after an initial conversation.

Paid Media Expert for Lobsterboys — Meta + Google Lobsterboys is looking for an exceptional Paid Media Expert to help elevate an already-performing advertising program across Meta and Google. We are a premium, fisherman-direct live lobster brand with an AOV over $200. Most of the year, we operate around a 5x return based on new customer acquisition only. Our biggest growth periods are May–August and November/December, when lobster demand aligns with Father’s Day, summer BBQs, Fourth of July, holiday gifting, and celebration season. This is not about fixing a broken ad account. It is about taking a strong operation to peak performance during our most important seasons. Our competitors have woken up and are advertising more heavily as well. Goals Drive efficient new customer acquisition across Meta and Google Maintain at least a 3.5x ROAS based on new customer sales only Keep acquisition costs at or below $50 during peak season Exceed prior-year performance while maintaining or lowering CAC Help scale intelligently during peak demand and pull back appropriately during slower periods What We Need We need someone who is highly analytical, detail-oriented, and competitive — someone who knows how to win with creative testing, copy, promotions, offers, audience strategy, and smart optimization. Our customers are affluent food lovers, live seafood buyers, entertainers, gift-givers, and celebration hosts. Approximately one-third of our customer base is Asian-American. We are also building a large library of influencer content with roughly 75 creator assets expected from June–August. We need someone who can test recipe videos, joy-of-live lobster content, UGC, and high-performing organic posts, including potential whitelisting opportunities - this is on top of our creative operation that already creates review content, static, videos etc. Requirements Proven success managing Meta and Google ads for e-commerce brands Strong experience with premium-tier, food, gifting, DTC, lifestyle or seasonal brands preferred Exceptional analytical ability and attention to detail Strong creative testing instincts Fluent English communication Ability to work during U.S. Eastern Time hours Available for one weekly meeting plus regular updates by message as needed Strong ownership mindset and drive to improve performance To Apply. Please include: - Links or names of at least 3 businesses you helped grow with paid google and meta ads in the past 3 years - achieving at least 3x+ ROAS and strong sales growth, especially for premium brands A brief “before and after” description of each account — what changed, what you did, and what impact you had Confirmation that you can provide references for these examples if they are not already visible on your Upwork profile We are open to both newer and established Upwork freelancers, but we are looking for someone with a strong performance mindset, exceptional communication, and the availability/ability to help Lobsterboys win during peak season.

We're a growth-focused digital marketing agency that helps businesses grow through smart strategy and execution. Our team works across Paid Media, SEO, Social Media, Email Marketing, Digital PR, Content Creation, and Conversion Rate Optimization. We're looking for an experienced Digital Marketing Strategist who enjoys solving marketing challenges, building clear strategies, and working closely with clients and internal teams. What You'll Do Create digital marketing strategies that align with each client's goals and growth plans. Build go-to-market strategies, including messaging, marketing channels, and content direction. Work with designers, content creators, paid media specialists, SEO specialists, and project managers to bring strategies to life. Research industries, competitors, and target audiences to uncover growth opportunities. Review campaign performance and provide recommendations to improve results. Present strategies and insights clearly to both clients and internal teams. Stay up to date with changes in digital marketing and share new ideas that can benefit our clients. What We're Looking For At least 7 years of experience developing digital marketing strategies. Solid understanding of SEO, paid advertising, social media, email marketing, content marketing, and overall digital marketing strategy. Comfortable using data to identify opportunities and make strategic recommendations. Strong communication skills with the ability to explain marketing strategies in a clear and simple way. Organized and comfortable managing work using tools like ClickUp, Slack, Microsoft Office, and Canva (or similar platforms). Someone who enjoys learning and keeping up with new marketing trends. Strong experience working with one or more of these industries: Beauty Consumer Packaged Goods (CPG) Medical Retail Health & Wellness Fashion E-commerce Bonus Points If You Have Experience working in a digital marketing agency. Experience presenting strategies and working directly with clients. If you're a strategic thinker who enjoys helping businesses grow and collaborating with a talented team, we'd love to hear from you.

I'm a seasoned entrepreneur and technologist with a background in computer engineering, automated marketing solutions, law and business development. I've developed (or helped develop) over 45 web and mobile applications. I have over a decade of experience building ventures across the globe, including in the US, South Korea, Singapore, UAE, the UK, and the Netherlands. Over the past few months, I have been developing two projects: -BibleOnThis (dotcom) -TheWayVersion (dotcom) I do not have a real brand or content strategy yet for these... I have taken the approach to just focus on the quality of these products, as I feel guided to pursue these endeavors. However, my weakness is GTM, and I am seeking an expert to consult and help with these two projects. With regard to The Way Version project, here is a video I made that inspired that project several months ago: https://www.youtube.com/watch?v=dq81-xtar2M I have never gone to market with.a project like this and seeking consultations (perhaps 1-3 times per week) to get these projects off the ground.

We're looking for an experienced Digital Marketing Strategist who thrives in front of clients. This role goes beyond building marketing plans—you'll play a key role in helping our agency win new business by presenting thoughtful, data-driven strategies during sales pitches. You'll work closely with our leadership team to develop customized marketing recommendations, communicate them with confidence, and demonstrate why our agency is the right partner for each prospect. Responsibilities: Develop comprehensive digital marketing strategies tailored to prospective and existing clients. Participate in sales calls and strategy presentations to help convert prospects into long-term clients. Deliver compelling presentations that clearly communicate marketing opportunities, recommendations, expected outcomes, and ROI. Conduct audits, competitive research, and market analysis to support strategic recommendations. Collaborate with Paid Media, SEO, Creative, Social Media, Email Marketing, and Project Management teams. Monitor campaign performance and recommend strategic improvements. Stay informed on industry trends, emerging platforms, and evolving digital marketing best practices. Qualifications: Minimum of 7 years of digital marketing strategy experience. Deep understanding of Paid Advertising, SEO, Social Media Marketing, Email Marketing, Content Marketing, Digital PR, and CRO. Exceptional presentation, communication, and storytelling skills. Comfortable speaking with business owners, executives, and decision-makers. Experience leading or supporting sales pitches and proposal presentations. Ability to simplify complex marketing strategies into actionable business recommendations. Highly organized and experienced with ClickUp, Slack, Microsoft Office, Canva, or similar productivity tools. Preferred Industry Experience We're especially interested in candidates with experience serving clients in: Beauty Consumer Packaged Goods (CPG) Medical Retail Health & Wellness Fashion E-commerce Preferred Experience" Digital marketing agency background. Experience presenting strategies that help win new clients. Strong consultative sales mindset with the ability to build trust during client conversations. If you enjoy creating high-impact marketing strategies and confidently presenting them to prospective clients, this role offers the opportunity to influence both client success and agency growth. NOTE: ALL SCREENING QUESTIONS MUST BE ANSWERED.

Fractional Growth Marketing Manager (B2B SaaS, 20–25 hrs/week) About eComEngine eComEngine builds SaaS software that helps Amazon sellers and brands operate more profitably. Our products—SellerPulse, FeedbackFive, and RestockPro—help ecommerce businesses improve inventory management, customer engagement, operational visibility, and profitability. We're a small, established SaaS company that values ownership, practical execution, collaboration, and measurable results. We operate with clear priorities, accountability, and a focus on continuous improvement. About the Opportunity We're looking for an experienced B2B SaaS Growth Marketing Manager to help us improve our customer acquisition funnel. This is not a "build marketing from scratch" role. We already have: - Established SaaS products with an existing customer base - Ongoing website traffic and content marketing - HubSpot and GA4 in place - Product marketing assets and landing pages What we need is someone who can identify the biggest opportunities, prioritize high-impact initiatives, and execute improvements that increase traffic quality, trial starts, and customer acquisition. If you enjoy combining strategy with hands-on execution—and measuring success through business outcomes rather than marketing activity—we'd love to talk. What You’ll Own - Lead generation and trial growth - SEO and content strategy - Website and landing page conversion optimization - Buyer journey improvements - Product page performance - Email nurture strategy - HubSpot campaign execution and analytics - Marketing funnel analysis and optimization What Success Looks Like We're looking for someone who thinks like a growth operator. Rather than asking, "How do we get more traffic?", you naturally ask: - Where is our funnel leaking? - Which experiments will have the greatest impact? - How can we improve visitor-to-trial conversion? - What does the data tell us to do next? You'll identify opportunities, prioritize initiatives, execute experiments, and use data to continuously improve customer acquisition and trial conversion.. Qualifications Required - 5+ years of B2B SaaS growth marketing experience - Experience growing free trial or self-service SaaS products - Strong experience with HubSpot and GA4 - SEO and content-driven growth experience - Website and landing page conversion optimization - Strong analytical and problem-solving skills - Ability to work independently with a high degree of ownership Nice to Have - eCommerce or Amazon seller experience - Experience working with smaller SaaS companies - Paid search experience - Lifecycle marketing experience Engagement Details - Fractional contract role (approximately 20–25 hours per week) - Initial engagement of 3–6 months, with the potential for a longer-term relationship - Flexible schedule focused on outcomes rather than hours - Availability for recurring meetings during Eastern Time business hours - Typical meeting commitment of approximately ~3 hours per week Why Join Us? This is an opportunity to have a meaningful impact at an established SaaS company where your work will directly influence growth. You'll work closely with company leadership, have the autonomy to recommend and implement improvements, and see the measurable results of your work. If you enjoy solving growth challenges, running experiments, and driving business outcomes in a collaborative environment, we'd love to hear from you.

We are a design-forward e-commerce brand looking to transition our advertising efforts completely in-house. No agencies. We need a seasoned independent consultant to coach, train, and co-strategize with our internal team to scale our Meta and Google Ads. Our brand relies heavily on premium visual storytelling and curation; you will help us translate these aesthetics into high-converting campaigns. Key Responsibilities: -Strategy: Build a comprehensive, full-funnel roadmap for upcoming quarters. -Training: Lead hands-on sessions on campaign architecture, targeting, and budget optimization. -Creative & Google: Guide high-converting ad creative formats and optimize Google Shopping/PMax. -Data: Teach our team to track and analyze performance via GA4 and Meta Events Manager. What We Need: -Proven experience scaling premium, niche, or design-centric e-commerce brands. -A strong "teacher" mindset with excellent communication skills. -Independent consultants only—no agencies. Commitment & Application: -Structure: Initial 1–3 month consulting project (weekly video sessions + account reviews), with potential to transition into a long-term strategic retainer. -To Apply: Briefly share your experience with premium e-commerce brands, your mentorship approach, and how you balance Meta/Google budgets.

We are an established, family-owned plumbing company looking for an experienced growth strategist to help expand our residential service department. We're looking for someone who has successfully helped plumbing or home service companies grow through proven marketing strategies, automation, branding, customer retention, and lead generation. We're looking for expertise in areas such as: * Service business growth strategy * Local SEO & Google Business Profile * Google Local Services Ads & Google Ads * CRM, email and text automations * Customer retention and referral programs * Branding and messaging * AI and workflow automations * Website conversion optimization * Marketing systems that produce measurable ROI Our goal is to build a service department that stands apart from larger competitors by emphasizing exceptional customer service, professionalism, and the advantages of being a locally owned family business. We're looking for a long-term strategic partner who brings ideas, challenges conventional thinking, and has a proven track record of growing service businesses.

Hi, We are launching the pilot program for Prime Motor Exchange, an AI-powered vehicle marketplace, and we're looking for a lean, growth-focused marketing partner or micro-agency to help us recruit our founding local cohort of pilot members — both independent dealers and private sellers/buyers. To build deep marketplace liquidity efficiently, we are executing a hyper-local launch restricted entirely to a 50-mile radius around the Dayton, Ohio metro area. Our target for the next 60 days is to onboard 25 independent automotive dealerships and 250 active private users. THE PLATFORM: Prime Motor Exchange covers ten vehicle categories (Cars/SUVs, Trucks/Vans, Classics, Motorcycles, ATV/UTV, Boats/Watercraft, Campers/RVs, Aircraft, Commercial, and Parts/Accessories). What sets it apart is a working layer of 36 autonomous AI agents that do real work for buyers and sellers, not just search: * AI pricing intelligence — every listing gets a market-position read (below / at / above market) plus lead-generation insights. * AI Trust Passport — vehicles get an AI-generated condition report with a quality and condition score. * AI fraud & content protection — listings are automatically screened for scam patterns and prohibited content. * AI listing-quality scoring — sellers get a 0–100 score and concrete tips to make their listings perform. HOW MEMBERS INTERACT & TRANSACT: * Real-time messaging between buyers and sellers, SMS notifications, and geographic radius search. * Note on monetization: The platform is a listing and lead-generation marketplace; all financial transactions take place securely off-platform between the buyer and seller. * Bulk inventory import via CSV/XLSX with custom column mapping and marketplace sync tools to pull existing inventory from sources like Craigslist, Facebook Marketplace, and AutoTrader. * Native mobile apps (Android & iOS) and built to WCAG 2.1 accessibility standards. THE OFFER THAT MAKES THIS EASY TO SELL: Pilot members join 100% free — every single fee is waived for the duration of the pilot. No listing fees, no boost fees, no verification fees, and no dealer subscription (dealer plans normally run $99–$999/mo). Members get full access and white-glove onboarding in exchange for usage and feedback. YOUR ROLE (100% HANDS-OFF FOUNDER): As a solo developer managing a demanding full-time career, I am completely hands-off with daily outreach. I need a proactive partner who can take total ownership of execution: 1. Direct B2B Lead Generation & Outreach: Actively identifying and directly contacting local independent used car, RV, and powersport dealers in the Dayton/Springfield area to secure their pilot participation. 2. Inventory Onboarding: Working with interested dealers to get their inventory data via our automated CSV bulk import or marketplace sync tools. 3. Hyper-Local B2C Marketing: Designing and running low-budget, geo-targeted digital campaigns to drive local private buyers and sellers to the platform. 4. Weekly Reporting: Maintaining a simple, asynchronous tracker detailing signups, active inventory counts, and Cost Per Acquisition (CPA). We will align via a single 30-minute weekly meeting. COMPENSATION STRUCTURING: We are looking to structure this as a performance-aligned, milestone-based agreement. We will provide a lean baseline retainer for setup and ad management, paired with concrete financial bonuses for hitting verified pilot milestones (e.g., blocks of active dealers onboarded with live inventory, and tiers of verified local private users). TO APPLY, PLEASE ANSWER THE FOLLOWING: 1. Can you provide a brief example of a local lead generation or marketplace project you’ve worked on where you had to handle direct outreach or B2B acquisition? 2. How would you approach convincing a local independent used car dealer to try a free software pilot? 3. Confirming your understanding: This role requires both digital marketing setup and direct B2B contact/outreach to dealers. Are you comfortable handling both pieces?