- Hourly
- Expert
- Est. time: More than 6 months, 30+ hrs/week
Growth Marketing Specialist — Hands-On Operator We are a San Francisco floral business focused on premium flower delivery, weddings, and corporate events. We’re looking for a hands-on marketer who can identify growth opportunities and actually execute them. This is not a consulting role — we need someone who owns results, builds campaigns, and ships work. Primary outcome: Generate profitable demand and increase revenue from repeat purchases, subscriptions, weddings, and corporate accounts. What you’ll own 1. Acquisition & Conversion - Lead strategy and performance across Google Ads, Meta Ads, Google Business Profile, and local SEO in partnership with our media buyer - Use GA4, Microsoft Clarity, Shopify, and Search Console to identify opportunities and improve CRO - Improve landing pages, offers, funnels, and conversion 2. Retention & Lifetime Value - Turn one-time flower delivery buyers into loyal, repeat customers - Create loyalty offers, subscription pushes, promotions, and reactivation campaigns - Cross-market between delivery, weddings/events, and corporate customer segments 3. Email Marketing - Own email campaigns and lifecycle marketing across delivery, weddings, and corporate - Improve flows such as welcome, post-purchase, winback, and seasonal/holiday - Build segmented campaigns around gifting occasions, wedding seasons, corporate gifting, and events 4. Campaigns & Creative - Develop campaign concepts and create the core assets: emails, landing pages, basic ad creatives, and campaign content yourself and with our designer if needed. - Coordinate with our existing content resources when needed 5. Corporate Growth - Work with sales to increase repeat corporate purchases across flower delivery, gifting, and events - Build campaigns that generate new corporate opportunities You should have - Strong hands-on growth/ecommerce marketing experience - Klaviyo, Shopify, GA4, and CRO experience - Good understanding of Google Ads and Meta Ads - Experience with local SEO and Google Business Profile - Proven ability to improve CAC, ROAS, conversion, retention, or revenue - Comfortable using AI tools to move faster - Self-directed — you identify what needs to be done and execute This is a part-time long term role. Hours/retainer will be determined during the interview process.
- Hourly: $55.00 - $95.00
- Expert
- Est. time: 1 to 3 months, Less than 30 hrs/week
hi..would need a person to help market a website and app together ...called johnny aces. goto www.johnnyaces.com the app can be downloaded on android and ios
- Hourly: $15.00 - $20.00
- Intermediate
- Est. time: 3 to 6 months, Less than 30 hrs/week
About ProviderNow ProviderNow is the healthcare platform you've always wished existed—and will actually use. We're redefining how people access healthcare by making high-quality care simple, transparent, and affordable. Rather than replacing insurance, ProviderNow helps individuals, families, employers, and organizations access quality healthcare without the complexity and limitations of traditional insurance. Our platform offers nationwide virtual care, transparent pricing, affordable pharmacy solutions, and an AI-powered healthcare guide that helps members navigate their healthcare journey with confidence. We're looking for someone who loves moving fast, learning quickly, and helping build a modern healthcare company from the ground up. Your Opportunity: hourly rate with incentives monthly based on company goals. ProviderNow is seeking a Growth Marketing Specialist to help execute and optimize our direct-to-consumer marketing efforts. This is a highly execution-focused role. You'll work closely with our Marketing Director and CEO to launch campaigns, analyze results, improve performance, and continuously test new ideas. We're a startup, and momentum matters. Every day counts. We're looking for someone who takes ownership, communicates proactively, closes the loop on every task, and thrives in an environment where priorities move quickly. If you're energized by learning, executing, and making an immediate impact, you'll fit right in. What You'll Do Design and build high-quality email campaigns using Mailchimp, Canva, and related marketing tools. Create, schedule, and optimize email and SMS marketing campaigns. Analyze campaign performance using open rates, click-through rates, conversion rates, heat maps, and other engagement metrics. Continuously improve campaign performance through testing, experimentation, and data-driven iteration. Support organic and paid social media initiatives across multiple platforms. Help scale ProviderNow's digital presence through content distribution, community engagement, and social publishing tools. Research how consumers search for affordable healthcare services, identify emerging trends, and recommend new opportunities to increase awareness, engagement, and conversions. Develop a deep understanding of ProviderNow's services and translate complex healthcare topics into simple, compelling marketing messages. Build repeatable marketing processes and improve operational efficiency. Continuously evaluate emerging marketing tools, AI solutions, automation platforms, and digital growth strategies that can help ProviderNow scale more effectively. Support the Marketing Director with campaign execution, research, reporting, content creation, and other marketing initiatives. Help ensure projects move quickly from idea to execution while maintaining a high standard of quality. What We're Looking For The ideal candidate has: Experience using Mailchimp to build, automate, segment, and optimize email and SMS campaigns. Strong Canva design skills and an eye for clean, effective marketing creative. Experience analyzing campaign performance using open rates, click-through rates, conversions, engagement metrics, heat maps, and other marketing analytics to continuously improve results. Experience using marketing automation, scheduling, publishing, and analytics platforms to efficiently manage and scale digital marketing initiatives. Experience supporting social media campaigns, community engagement, and content distribution across multiple platforms. Strong organizational skills with exceptional attention to detail. Excellent written communication skills. A bias toward action with the ability to execute quickly, adapt, and consistently follow through. The ability to quickly develop expertise in new products, industries, customer behaviors, and market opportunities. Comfort working in a fast-paced startup environment where priorities evolve rapidly and every contribution matters. Bonus Qualifications Experience with any of the following is a plus: Healthcare or wellness marketing GA4 or other analytics platforms SEO and keyword research Social listening and audience research A/B testing Landing page optimization Marketing automation AI-assisted content creation Basic HTML for email marketing Meta, LinkedIn, Reddit, TikTok, Instagram, or X campaign management What Success Looks Like Within your first six months, you'll: Help increase engagement across our marketing channels. Continuously improve email and SMS performance through testing and optimization. Build repeatable marketing processes that improve execution speed. Become a trusted operational partner to the Marketing Director. Help ProviderNow reach more people who need affordable healthcare. Opportunity for Growth As ProviderNow grows, this role has the opportunity to evolve into a full-time position with expanded responsibilities. We believe in investing in high performers and promoting from within whenever possible. We're looking for someone who wants to grow with the company and help build a world-class marketing organization. Why Join ProviderNow? You'll have the opportunity to make an immediate impact while working directly with experienced leadership in a fast-growing healthcare company. If you're energized by building, testing, learning, and improving every day, we'd love to meet you.
- Hourly
- Intermediate
- Est. time: 1 to 3 months, Less than 30 hrs/week
Do you like turning good ideas into things people actually see? Do you believe good ideas are only valuable when they get put into action? Do you like taking someone else's idea and turning it into something polished, creative and ready to go? If so, we might want to meet you. We're looking for a Marketing Generalist to help bring Collaboration Business Consulting's ideas to life. Our partners and consultants have plenty of ideas, expertise and content. They don't need someone to develop the strategy or tell them what to say. They need someone who can take the idea and make it happen. You'll help us with things like social media, newsletters, email campaigns, website updates, marketing collateral, basic graphic design, video editing and other projects that help get our work out into the world. We're looking for someone who is experienced, responsive, organized and comfortable working independently. You should know your way around social media, websites and marketing tools, be AI and tech savvy and be willing to figure things out when you don't. Most importantly, you should enjoy being the person who takes “Here's what we're thinking…” and turns it into “Done.” This is a 10–15 hour per month independent contractor role with a flexible, project-based schedule. We'll provide the ideas, priorities and direction. You'll own the execution. We'll start with a 30–60 day fit period to make sure we're the right match for each other. If this sounds like the kind of work you enjoy, tell us a little about yourself and show us some work you're proud of. We'd love to meet you.
- Hourly
- Expert
- Est. time: 3 to 6 months, Less than 30 hrs/week
We are seeking a results-driven Growth Marketing Consultant to help accelerate awareness and adoption of our healthcare products and research initiatives. You will take established messaging and transform it into high-performing marketing campaigns across multiple channels, using the latest growth marketing tools, automation platforms, and AI technologies. This is a hands-on, execution-focused role responsible for continuously testing, optimizing, measuring, and refining campaigns to reach the right audiences, improve engagement, and generate qualified leads and partnerships. Responsibilities 1. Drive content creation by collaborating with subject matter experts to translate their insights into polished, market-facing collateral that is aligned across all channels (email, social media, etc.) to create and expedite campaign launches. 2. Execute multi-channel campaigns by leveraging modern automation, AI, and growth marketing tools, ensuring all tactics remain strictly aligned with overarching strategic goals. 3. Continuously test, optimize, and refine initiatives based on real-time performance data, audience segmentation, and rigorous analysis of key metrics. 4. Establish scalable workflows to improve operational efficiency, consistency, and speed in campaign execution. Skills & Experience 1. 3+ years experience with a strong technical foundation, including modern marketing automation, CRM, AI, and analytics platforms. 2. Proven ability to leverage growth marketing strategies and data-driven experimentation to achieve measurable results. 3. Demonstrated experience in mission-driven, purpose-aligned, and cause-based marketing, with a focus beyond traditional consumer or corporate initiatives. 4. Experience in healthcare or education marketing is highly desirable. 5. Strong understanding of email marketing, digital advertising, SEO, social media, and lead generation. 6. Comfortable working independently in a fast-paced environment with an iterative, test-and-learn mindset. Success Looks Like 1. Marketing content is consistently repurposed into high-performing, multi-channel campaigns. 2. Campaign performance is measured, reported, and continuously optimized. 3. Audience targeting becomes increasingly precise through data-driven experimentation. 4. Qualified leads, partnerships, and engagement grow through ongoing testing and refinement. 5. Repeatable growth systems and workflows are established that can continue to scale over time.
- Hourly: $8.00 - $25.00
- Intermediate
- Est. time: 1 to 3 months, Less than 30 hrs/week
We are seeking an experienced freelancer to help drive organic growth and awareness for my app using authentic, non-spam marketing strategies. The product is currently in MVP stage and available at Winlayer.io About Winlayer: Winlayer helps integrators catalog products, create proposals, and leverage AI-powered project scoping from a single platform designed specifically for the people who design, sell, and install complex systems. We are looking for someone with experience in organic marketing, social media growth, content creation, community engagement, and audience building to help increase awareness, drive traction, and attract potential users to the platform.
- Hourly: $20.00 - $40.00
- Entry Level
- Est. time: 1 to 3 months, Less than 30 hrs/week
About BTTS: BTTS is a startup with 3 years of success. We develop a proprietary sports analytics and quantitative trading software. Clients achieve market-beating returns using our software. Role & Responsibility: 1. Create marketing content on a weekly basis to promote BTTS and attract leads across multiple platforms (Instagram, Reddit, Discord, RedNote, etc.) 2. Maintain an active social media presence for BTTS and engage with followers / potential leads. 3. Use BTTS's sales playbook to convert leads to clients. Hours & Location: 10 hours / week, starting immediately. Remote from anywhere in the US / Canada. Desired Qualifications: 1. Experienced with content marketing on various platforms. 2. Creative and flexible mindset. 3. Great interpersonal skills. Able to engage with potential customers and facilitate conversion. 4. Previous marketing and content creation experience desired. Application open to current college students and new grads.
- Fixed price
- Intermediate
- Est. budget: $1,000.00
We are a modern jewelry brand (e-commerce) selling on Shopify. We are looking for a marketing strategist who can assist with the entire funnel, from discovery to branding, intent, and retention. Please let us know if you have any experience in this industry and what services you can provide, as well as what KPIs you would use to measure progress. Based on previous experience, please let us know what projected growth would look like for the next 3 months. Depending on scope, contracts will range from a $500 - 1500 monthly retainer. Thank you.
- Hourly
- Intermediate
- Est. time: 3 to 6 months, Less than 30 hrs/week
Need a person to create and work on digital channels, first to setup and after that to manage and control, expertise in all digital channels, a plus if also knowledgeable in radio, paper media.
- Fixed price
- Expert
- Est. budget: $600.00
# Performance Social Media Marketer – Paid 30-Day Pilot I am looking for an **expert-level freelance performance marketer/short-form content creator** for a U.S.-focused consumer decision-support web application. **This is a sales and customer-acquisition assignment—not a branding or graphic-design assignment.** The product helps individuals and families identify and evaluate financial, housing, location, lifestyle and other potential issues before committing to a significant move or housing decision. ## Objective Create and distribute short-form social-media content designed to generate: 1. Qualified website visits 2. Increased product usage 3. Completed paid purchases The ultimate measure of success is **new paid customers attributable to your work.** ## Primary Platforms * Facebook * Instagram * YouTube Shorts * TikTok LinkedIn or another platform may be added where appropriate. I expect essentially the same core selling ideas to be leveraged across platforms, while adapting the hook, format, caption and call to action when appropriate. I am **not looking for elaborate production**. Authentic, credible and effective is more important than polished. ## 30-Day Pilot The initial assignment is a **paid 30-day pilot** consisting of approximately **12–16 core pieces of short-form content**, appropriately repurposed across the agreed platforms. Responsibilities include: * Developing content concepts and selling angles * Writing hooks and short scripts * Basic video/content production * Captions and calls to action * Posting and/or scheduling * Creating and using trackable links * Testing different messages and approaches * Reviewing performance data * Changing the approach based on results * Providing a brief weekly performance report * Providing a final 30-day summary of what worked, what did not, and what should be tested next The initial pilot will be **organic-first**. No paid advertising or third-party expenditures may be incurred without prior approval. ## How Success Will Be Measured Primary measures include: * New paid customers * Attributable collected revenue * Website visits * Increased product usage * Click-through rate * Landing-page conversion rate * Performance by platform * Performance by individual content piece Performance will be evaluated using, as applicable: * **Google Analytics 4 (GA4)** * **Unique UTM-tagged links** * **Facebook/Instagram platform analytics** * **YouTube Analytics** * **TikTok Analytics** * **LinkedIn analytics, if used** * **Completed-payment/checkout records** * **Product usage/report-generation records where available** Google Search Console may be used as supplemental evidence of organic Google Search activity, but it will **not** be the primary source for social-media attribution. Followers, likes, impressions and video views are useful diagnostic information, but **they are not the primary measure of success.** ## Fixed-Price Compensation **Total guaranteed base compensation: $600 for satisfactory completion of the 30-day pilot.** The project will be divided into two $300 milestones. ### Milestone 1 — Days 1–14 — $300 Deliverables include: * Approximately 6–8 core content pieces * Posting/distribution underway on agreed platforms * Functioning tracking links * Initial message testing * Required weekly reporting The milestone will be funded before work on that milestone begins and released following satisfactory completion and approval. ### Milestone 2 — Days 15–30 — $300 Deliverables include: * Approximately 6–8 additional core content pieces * Continued posting and distribution * Continued testing and optimization * Required reporting * Final 30-day performance summary and recommendations The milestone will be funded before work on that milestone begins and released following satisfactory completion and approval. **The $600 fixed-price base compensation is earned for satisfactory completion of the agreed work. It is not dependent upon achieving any particular number of clicks, leads, purchases or sales.** ## Additional Performance Compensation In addition to the $600 base compensation, I am prepared to pay **meaningful performance compensation based upon measurable increases in product usage, attributable paid customers and/or attributable collected revenue.** The exact performance formula, qualifying activity, qualifying purchase definition, attribution methodology and payment calculation will be agreed upon in writing before work begins. Performance will be verified using objective monitoring data, including: * **GA4 traffic and conversion data** * **UTM-tagged campaign links identifying source, platform, campaign and individual content where practical** * **Native analytics from the applicable social-media platforms** * **Completed-payment or checkout records** * **Available product-usage records, such as completed assessments or report-generation activity** Where practical, these data sources will be reconciled to determine whether increased website use, product use and purchases can reasonably be attributed to the contractor's content. ### Attribution Period Qualifying performance will include: * Activity and purchases occurring during the 30-day pilot; and * Attributable purchases occurring within **7 calendar days following Day 30** when those purchases can reasonably be traced to content published during the pilot. The performance calculation will be completed after the 7-day attribution period. **Views, impressions, likes, followers and other engagement metrics alone will not qualify for performance compensation unless specifically agreed in writing.** Any earned performance compensation will be paid through Upwork. Applicants are encouraged to propose a performance-compensation structure that creates strong alignment between their compensation and measurable business results. ## Important Requirements All content must be truthful and supportable. Do not: * Invent statistics or research * Invent testimonials or customer results * Exaggerate product capabilities * Make unsupported claims * Purchase followers, clicks, traffic or engagement * Use bots or artificial engagement * Incur advertising or other third-party expenses without authorization ## Please Include With Your Proposal 1. Three examples of short-form social-media content you personally created. 2. **One specific example where content you personally created resulted in measurable sales or customer acquisition. Include the platform, what you created, the result, and how attribution was measured.** 3. The metrics and monitoring tools you would use to manage this assignment. 4. A brief explanation of what you would do during the first 30 days. 5. The platforms on which you believe you are strongest. 6. Confirmation that the **$600 fixed-price pilot and $300/$300 milestone structure** are acceptable. 7. Your proposed performance-compensation structure. 8. How you would distinguish genuine incremental results from traffic or sales that might have occurred without your work. **Please do not send a generic social-media-management proposal. I am specifically interested in measurable customer acquisition and increased product usage.**