- Hourly: $25.00 - $45.00
- Intermediate
- Est. time: More than 6 months, Less than 30 hrs/week
We're looking for a reliable and detail-oriented Google Ads assistant who can help manage and optimize campaigns across Search, Performance Max, and YouTube. It's important that you already know your way around Google Ads and are comfortable executing both strategic and technical tasks. This role involves close collaboration with me. You’ll implement ideas, analyze data, and help improve account performance through smart optimizations and testing. Responsibilities: - Build and optimize campaigns (Search, PMax, and YouTube) - Conduct keyword and search term analysis; identify negatives - Write and test ad copy variations - Adjust bids, budgets, and targeting based on performance data - Review conversion tracking setups and flag potential issues - Contribute ideas for A/B tests and new campaign structures - Pull data for reports and highlight insights Requirements: - Strong understanding of Google Ads Manager (Search, Display, PMax, YouTube) - Ability to analyze performance data and take actionable steps - Comfortable implementing detailed instructions and strategies - Experience with conversion tracking (Google Tag Manager or GA4 is a plus) - Good written communication and attention to detail - Reliable, proactive, and collaborative About the Role: You’ll be working directly with me on multiple client accounts. I’ll provide strategy and direction, and you’ll help with implementation and optimizations. There’s room to grow in responsibility over time as we build trust and streamline our workflow. To apply, please provide the following: - A brief overview of your experience with Google Ads (Search, PMax, and YouTube). - Examples of campaigns you’ve worked on or specific results you’ve helped achieve. - Your hourly rate, availability, and time zone.
- Hourly
- Expert
- Est. time: More than 6 months, 30+ hrs/week
Senior Performance Marketing Lead — Healthcare/Wellness Job Type: [Contract] Experience Level: Expert Compensation: Base plus substantial performance bonuses — top performers can earn over $250,000 annually ________________________________________ About Cancer Monthly For 20 years, Cancer Monthly has been a trusted digital cancer resource serving patients and families worldwide. We provide free resources that help patients make better, more informed decisions alongside their care teams and providers. We stay ahead of the curve: we innovate, we build new kinds of offers, and we set the pace others follow. We’re looking for someone who thinks the same way, not just a maintainer of existing campaigns, but someone who generates new angles, new offers, and new approaches. About the Role You'll own paid acquisition end-to-end and work closely with designers and developers to bring campaigns to life. You'll manage paid media, build and launch funnels, turn concepts into finished products, and make sure the full path, from ad click to asset delivery, works flawlessly. This is not just a "manage existing campaigns" role. We're looking for someone who enjoys building, testing, and launching new ideas. If you're happiest optimizing the same campaigns year after year, this probably isn't the right fit. Responsibilities • Own and optimize PPC campaigns (Google Ads, Meta Ads): budget, bidding, targeting, reporting • Build and manage retargeting campaigns (audiences, sequencing, exclusions) • Build landing pages and funnels from concept to launch • Work closely with designers and developers to bring campaigns to life • Ensure the full funnel works end-to-end — forms, lead capture, and asset/book delivery • Integrate forms with CRM and email/autoresponder platforms • Set up and verify tracking (pixels, conversion tracking, UTMs, GA4) You Might Be a Fit If… • You've managed six-figure monthly ad spend • You've built funnels yourself, not just handed designs to others • You think about offers and angles, not just CPC and CTR • You enjoy launching new ideas and improving them over time • You care about helping people and want to market ethically Requirements • 3+ years in performance/growth marketing • Direct-response experience in healthcare, wellness, supplements, information publishing, or other highly regulated industries preferred • Proven PPC management across Google and Meta • Hands-on funnel building (ClickFunnels, GoHighLevel, Unbounce, Leadpages, WordPress/Elementor, or similar) • Experience with form integrations, CRM/email automation, and lead delivery • Strong attention to detail • Comfortable collaborating with designers and developers • Familiarity with healthcare/regulated advertising compliance What You'd Be Working With • Monthly ad spend: $50K–$300K+ • Existing funnels already producing leads • Designer and developer support in place • Significant room to test and launch new offers • Long-term business with a 20-year track record Compensation Base salary plus substantial performance bonuses tied to profit-based efficiency. Top performers can earn over $250,000 annually. We'll discuss specifics during interviews. We’re looking for someone who wants to own growth, not just manage ads. If you enjoy creating new offers, testing new ideas, and continuously improving what works, you’ll probably love this role. ________________________________________ How to Apply To help us review applications efficiently, please include: 1. The word "[keyword]" at the start of your application 2. 1–2 live URLs of funnels you personally built and managed 3. One line: the highest monthly ad spend you've managed and the CPA/ROAS you achieved 4. In 3–5 sentences, tell us about a campaign, offer, or angle you came up with that worked particularly well, and why you think it succeeded. Shortlisted applicants will be invited to a walkthrough where you can discuss one project you're proud of and talk us through how you built it, the numbers, and what you'd change.
- Hourly
- Intermediate
- Est. time: 1 to 3 months, Less than 30 hrs/week
Reveiw and realign google ad campaign for plumbing company. Looking to fix this for more and better plumbing leads.
- Hourly: $34.00 - $60.00
- Intermediate
- Est. time: 3 to 6 months, Less than 30 hrs/week
We need a strategist who can own the campaign layer—not just execute tasks, but think through what we're running, why, and whether it's working. The programs you'll oversee: - Awareness — organic and paid LinkedIn, content distribution, channel presence - Acquisition — campaign setup and optimization aimed at driving inbound contact volume - Activation — converting dormant or non-marketing contacts into engaged ones (sequencing, re-engagement, list strategy) What you'll actually do: - Set up campaigns correctly from the start—channel selection, targeting, messaging, asset sequencing - Define what "good" looks like for each program and build the reporting structure to prove it - Pull and interpret top-of-funnel metrics (impressions, clicks, CTR, traffic by source, lead volume by channel) and translate them into clear recommendations - Run structured A/B tests and iterate based on results—not hunches - Brief and coordinate with internal team members to get the right assets delivered on time - Flag what's broken, what's missing, and what should be cut What we need: - 4+ years running B2B digital campaigns with clear ownership—not just contributing to them - HubSpot proficiency required—campaign setup, lists, forms, reporting - LinkedIn Campaign Manager experience strongly preferred - Comfortable building a reporting framework from scratch, not just reading one someone else built - Works independently, communicates proactively, and doesn't need to be managed Engagement: Part-time, ~10–15 hrs/week to start. Scope can grow. To apply: Share 2–3 campaigns you've owned end-to-end and walk me through how you reported on performance and what you changed as a result.
- Hourly
- Expert
- Est. time: 1 to 3 months, Less than 30 hrs/week
**Looking for a smart, honest PPC consultant** I run an online course and coaching business serving U.S. small business owners across several niches, and I'm looking for a really sharp PPC consultant to think through paid ads strategy with me — Google, Meta, YouTube, and possibly others. I have some digital marketing experience and a lot of ideas. What I need is someone smart enough to push back on me, friendly enough that we enjoy our calls together, and honest enough to tell me when I'm wrong. **The work, in two phases:** First, consulting conversations. I walk you through my situation, you advise, we make decisions together, and you help me get initial campaigns set up the right way — testing, analytics, tracking, sales funnel integration, smart use of AI and automation. Later, if we click, ongoing campaign consulting, which can evolve as our relationship grows. **You're probably a fit if:** - You go deep on Google, Meta, and YouTube ads and you stay current (I want to maximize our use of current best practices now in 2026, and onward) - You enjoy strategy conversations and also executing them - You're responsive and reliable — you follow up without being chased - You've marketed courses, coaching, or consulting offers to U.S. SMB audiences - You think about ads as part of a funnel, not as isolated campaigns - You're intellectually honest (will help me figure out what actually makes the most sense, instead of just telling me what you think I want to hear or what is easiest to say) **You're not a fit if:** - You're an agency (I'm only hiring an individual) - You only want to run a generic PPC playbook or a one-size-fits all campaign management gig - You're hard to reach or not committed to following up If you think this is a good fit for you, please tell me about similar projects you've done and the results, your approach, and how you think we could work together. Thanks!
- Hourly: $30.00 - $50.00
- Intermediate
- Est. time: Less than 1 month, Less than 30 hrs/week
Part-Time Google Ads Specialist (Contract) – Medical Education Startup BEYOND PANCE is seeking a freelance Google Ads specialist to help optimize and improve performance for our PANCE/PANRE board-prep platform for Physician Assistants. We are looking for someone experienced with: - Google Search Ads - Conversion tracking - Negative keywords - Search term optimization - CTR and Quality Score improvements - Low-to-mid budget campaign optimization - Retargeting strategy - Landing page alignment This is a lean early-stage startup role focused on reducing wasted ad spend and improving conversion efficiency, not simply increasing traffic. Preferred Qualifications: - Prior experience managing education or healthcare-related campaigns - Strong understanding of Google Ads optimization fundamentals - Ability to explain strategy clearly and concisely - Experience working with smaller/startup ad budgets Project Structure: - Freelance / contract - Flexible hours - Remote - Ongoing monthly optimization possible To apply, please include: - Relevant experience - Example campaigns/results - Your pricing structure - Your approach to reducing wasted spend
- Hourly: $5.00 - $15.00
- Expert
- Est. time: More than 6 months, 30+ hrs/week
We're looking for an experienced Google Ads PPC Specialist to manage and scale lead generation for our luxury transportation company, Black Elegant Transportation, serving the Chicago metropolitan area. Our goal is simple: generate qualified phone calls and quote requests that convert into high-value bookings while maintaining a strong return on ad spend (ROAS). If you have experience generating leads for local service businesses—especially transportation, limousine, chauffeur, luxury services, or travel—we'd love to hear from you. About Our Company Black Elegant Transportation provides luxury transportation throughout the Chicago area, including: Airport Transportation (O'Hare & Midway) Corporate Transportation Wedding Limousine Service Concert & Sporting Events Executive Black Car Service Prom Transportation Hourly Chauffeur Service Special Events Group Transportation Website: www.blackeleganttransportation.com� Responsibilities You'll be responsible for managing our Google Ads account from strategy through optimization. This includes: Keyword research Campaign structure Search campaigns Performance Max (if appropriate) Call campaigns Remarketing Conversion tracking Google Tag Manager GA4 integration Google Search Console recommendations Landing page recommendations Negative keyword management Ad copy creation Extensions Weekly optimization Monthly reporting A/B testing Competitor analysis Bid strategy optimization Primary Goals Increase: Phone calls Quote requests Airport reservations Corporate accounts Wedding bookings Hourly rentals Overall ROAS Lower: Cost per Lead Cost per Booking Wasted ad spend Ideal Candidate You should have: 3+ years managing Google Ads Proven local lead generation experience Experience with luxury services preferred Strong understanding of Google Analytics 4 Google Tag Manager experience Conversion tracking expertise Ability to identify scaling opportunities Excellent communication English fluency Bonus if you've worked with: Limousine companies Chauffeur services Black car services Airport transportation Luxury travel Local service businesses What We'll Provide Existing website Google Ads account Google Analytics Google Search Console CRM Landing pages Creative assets Call tracking Budget for testing and scaling Success Metrics We're looking for someone who can improve: Cost Per Lead (CPL) Conversion Rate Click-Through Rate (CTR) Quality Score Impression Share Return on Ad Spend (ROAS) Number of qualified bookings To Apply Please include: Similar Google Ads accounts you've managed. Results you've achieved (CPL, ROAS, lead volume, etc.). Industries you've worked in. Your optimization process. Your reporting frequency. Any Google Ads certifications. Why you're the right fit for this project. Budget Long-term opportunity Hourly or Fixed Price (based on experience) Performance-based bonuses available for exceptional results. Screening Questions Have you managed Google Ads for a limousine, chauffeur, transportation, or luxury service business? Please provide examples. What average cost per lead have you achieved for local service businesses? How do you optimize campaigns to reduce cost per booking? Describe your experience with GA4, Google Tag Manager, and conversion tracking. What KPIs do you monitor weekly? How often do you optimize campaigns? What is the largest monthly Google Ads budget you've managed? If hired today, what would be the first five things you would audit in our account? Share two or three Upwork project links or case studies that demonstrate your results. This posting is designed to attract experienced PPC professionals with a strong background in local lead generation and performance optimization, while filtering out applicants without proven Google Ads expertise.
- Hourly
- Expert
- Est. time: 1 to 3 months, Not sure
We're looking for a Google Ads specialist who has run campaigns for law firms and can prove it with real numbers. This is not a role for someone with general PPC experience who has "worked with a few attorneys." We want someone who lives in legal lead gen and understands how it's different from e-commerce or lead gen in other verticals. Experience managing Local Services Ads (LSAs) alongside standard search is a requirement, not a bonus — we run both and need someone who understands how they work together. Before anything else, in your proposal, show us actual performance. Don't tell us you've managed law firm accounts — show us cost per lead, cost per qualified case, conversion rates, spend levels, and how those moved over time. If your application doesn't include concrete numbers, we'll assume you don't have them. The work itself is tied closely to offline conversion tracking. A big part of why we're hiring is that lead quality and attribution matter more to us than raw lead volume, so we need someone who actually understands how conversions get fed back into Google Ads from a CRM, not just someone who optimizes inside the ads platform. To be considered, please answer these in your proposal: 1. How do you track offline conversions? Walk us through your actual process, not the textbook version. 2. Do you have direct experience with the Salesforce Data Manager API and offline conversion tracking for Google Ads? Tell us specifically what you've built or maintained. 3. What conversion goals do you typically set in Google Ads for law firms, and why those? 4. How do you manage and optimize Local Services Ads for law firms, and how do you handle lead disputes and attribution between LSAs and standard search? How this works: - We start with a paid assessment of our current account. You'll audit what's there, tell us what's working, what's broken, and what you'd change, and send that back to us in writing. - Based on that, we'll scope the ongoing engagement. If this sounds like you and you've got the numbers to back it up, apply.
- Hourly: $55.00 - $95.00
- Expert
- Est. time: 3 to 6 months, 30+ hrs/week
IT Consulting firm is looking for a paid media specialist, contractor, or agency to help us build and optimize a B2B demand generation program over the next several months. We've run several initial advertising experiments and have some baseline data, but we're looking for a partner who can help us scale and manage ad campaigns. Ideal Experience + Marketing to IT & Finance leaders and technical buyers + Managed services providers (MSPs) + AWS Partners/cloud consulting firms + Enterprise technology, AI and infrastructure + Long sales-cycle B2B lead generation + ABM and enterprise demand generation Areas of Support + LinkedIn Ads + Reddit Ads + Retargeting and nurture campaigns + Conversion rate optimization (CRO) + Google Search and search-driven acquisition + Answer Engine Optimization (AEO) + AI-era search and advertising opportunities + Lead attribution and reporting + CRM integration and ensuring leads flow correctly into Attio What We're Looking For We're specifically looking for a partner who believes in a test, learn, and scale approach. Rather than deploying a large advertising budget upfront, we'd like to begin with a smaller testing budget, validate channels, audiences, messaging, and offers, and then scale investment as we see measurable results and qualified opportunities being generated. The ideal partner will: + Recommend an initial testing budget and channel mix + Establish clear success metrics + Run structured experiments and optimization cycles + Identify opportunities to scale what works + Provide strategic guidance as advertising and AI-driven discovery continue to evolve When Reaching Out Please include: + Experience with MSPs, AWS Partners, cloud consulting firms, or enterprise technology companies + Relevant case studies and results + Typical engagement structure + Monthly retainer range + Recommended starting ad spend budget + Any experience with AI search, AEO, or emerging advertising opportunities We're less interested in vanity metrics and more interested in building a repeatable system that generates qualified conversations and pipeline growth. If this sounds like a fit, we'd love to hear from you.
- Hourly: $50.00 - $100.00
- Expert
- Est. time: More than 6 months, Less than 30 hrs/week
Google Ads Specialist Needed for Growing Online Education Company (Long-Term) We are looking for an experienced Google Ads specialist to help manage and grow paid search campaigns for our online boating safety education business. We currently operate in California and Florida and are expanding into additional states. Our focus is on profitable growth, accurate tracking, and continuous optimization. What We’re Looking For— We are seeking someone whose primary expertise is Google Ads. This is not a general digital marketing role, and we are not looking for someone who primarily focuses on SEO, social media, or website design. Responsibilities — - Manage and optimize Google Search campaigns - Improve conversion rates and lower cost per acquisition - Perform keyword research and build negative keyword lists - Monitor search terms and identify growth opportunities - Optimize bidding strategies and campaign structure - Analyze performance and provide recommendations - Ensure conversion tracking and attribution are accurate - Collaborate with our developer regarding landing pages and technical issues - Conduct ongoing testing and optimization Requirements — - Minimum 3 years of Google Ads experience - Strong understanding of Google Search campaigns - Experience with Google Analytics 4 (GA4) - Experience with conversion tracking and Google Tag Manager - Strong analytical skills - Excellent communication and responsiveness - Ability to explain strategy and recommendations clearly Nice to Have — - Experience with online education, lead generation, or ecommerce businesses - Experience with WordPress websites - Experience managing campaigns across multiple geographic markets About Us — We are a growing online education company with an emphasis on long-term relationships, accountability, and data-driven decision making. We are looking for someone who can become a trusted partner as we continue to expand. When Applying, Please Include — - Your years of Google Ads experience. - Approximate monthly ad spend you currently manage. - Industries you have worked with. - Examples of results you are proud of. - Whether you work independently or as part of an agency. - Your preferred compensation structure. - Your favorite optimization you have made that significantly improved performance. - The first three things you would review when taking over an existing Google Ads account. Please begin your proposal with the words “Anchor Point” so we know you have read the entire posting. We are looking for a long-term relationship with someone who is proactive, communicative, and genuinely enjoys performance marketing.