Senior Performance Marketing Lead — Healthcare/Wellness Job Type: [Contract] Experience Level: Expert Compensation: Base plus substantial performance bonuses — top performers can earn over $250,000 annually ________________________________________ About Cancer Monthly For 20 years, Cancer Monthly has been a trusted digital cancer resource serving patients and families worldwide. We provide free resources that help patients make better, more informed decisions alongside their care teams and providers. We stay ahead of the curve: we innovate, we build new kinds of offers, and we set the pace others follow. We’re looking for someone who thinks the same way, not just a maintainer of existing campaigns, but someone who generates new angles, new offers, and new approaches. About the Role You'll own paid acquisition end-to-end and work closely with designers and developers to bring campaigns to life. You'll manage paid media, build and launch funnels, turn concepts into finished products, and make sure the full path, from ad click to asset delivery, works flawlessly. This is not just a "manage existing campaigns" role. We're looking for someone who enjoys building, testing, and launching new ideas. If you're happiest optimizing the same campaigns year after year, this probably isn't the right fit. Responsibilities • Own and optimize PPC campaigns (Google Ads, Meta Ads): budget, bidding, targeting, reporting • Build and manage retargeting campaigns (audiences, sequencing, exclusions) • Build landing pages and funnels from concept to launch • Work closely with designers and developers to bring campaigns to life • Ensure the full funnel works end-to-end — forms, lead capture, and asset/book delivery • Integrate forms with CRM and email/autoresponder platforms • Set up and verify tracking (pixels, conversion tracking, UTMs, GA4) You Might Be a Fit If… • You've managed six-figure monthly ad spend • You've built funnels yourself, not just handed designs to others • You think about offers and angles, not just CPC and CTR • You enjoy launching new ideas and improving them over time • You care about helping people and want to market ethically Requirements • 3+ years in performance/growth marketing • Direct-response experience in healthcare, wellness, supplements, information publishing, or other highly regulated industries preferred • Proven PPC management across Google and Meta • Hands-on funnel building (ClickFunnels, GoHighLevel, Unbounce, Leadpages, WordPress/Elementor, or similar) • Experience with form integrations, CRM/email automation, and lead delivery • Strong attention to detail • Comfortable collaborating with designers and developers • Familiarity with healthcare/regulated advertising compliance What You'd Be Working With • Monthly ad spend: $50K–$300K+ • Existing funnels already producing leads • Designer and developer support in place • Significant room to test and launch new offers • Long-term business with a 20-year track record Compensation Base salary plus substantial performance bonuses tied to profit-based efficiency. Top performers can earn over $250,000 annually. We'll discuss specifics during interviews. We’re looking for someone who wants to own growth, not just manage ads. If you enjoy creating new offers, testing new ideas, and continuously improving what works, you’ll probably love this role. ________________________________________ How to Apply To help us review applications efficiently, please include: 1. The word "[keyword]" at the start of your application 2. 1–2 live URLs of funnels you personally built and managed 3. One line: the highest monthly ad spend you've managed and the CPA/ROAS you achieved 4. In 3–5 sentences, tell us about a campaign, offer, or angle you came up with that worked particularly well, and why you think it succeeded. Shortlisted applicants will be invited to a walkthrough where you can discuss one project you're proud of and talk us through how you built it, the numbers, and what you'd change.

Google Ads Specialist — Local Lead Gen for Personal Training Studio (South Bay LA) About us: We're an established personal training business serving the South Bay area of Los Angeles. We work with clients at our gym and in their homes, and we have a strong local reputation (solid Google reviews). We want to add a Google Ads channel to generate a steady, predictable flow of qualified local leads. The work: - Full account setup: keyword research, campaign + ad group structure, geo-targeting for our service area, ad copy - Conversion tracking done properly (form submissions AND phone calls — GA4 / Google Tag Manager / call tracking) - Ongoing management: bid/keyword/negative-keyword optimization, ad testing, landing page recommendations - Monthly reporting that shows cost per lead, cost per acquisition, and which campaigns are actually producing clients Must-haves: - Demonstrated experience with LOCAL SERVICE and lead-generation accounts. Please do not apply if your portfolio is primarily e-commerce/Shopify. - Active Google Ads certification (Google Partner a plus) - The account is built in and owned by US — all history and data stay with our account - Direct communication with the person managing the account (no handing us off to a junior) To be considered, please answer briefly: 1. Share 1–2 local lead-gen accounts you've run, with real numbers (starting vs. improved cost per lead, timeframe). 2. How do you structure conversion tracking for a business that gets leads by both form and phone call? 3. What's your pricing — flat monthly fee vs. percentage of spend — and your one-time setup fee? 4. Roughly how many accounts do you manage at once? Budget: Management fee to be agreed based on scope; ad spend discussed separately. We're ready to move quickly with the right person.