- Hourly: $10.00 - $35.00
- Intermediate
- Est. time: 1 to 3 months, Less than 30 hrs/week
We are seeking a PPC expert to manage and optimize our Google Ads campaigns in the healthcare and wellness industry. The ideal candidate will have experience in creating and executing successful ad strategies, analyzing performance Overview We're a healthcare technology company looking for an experienced PPC specialist to manage and optimize our paid advertising campaigns. This is a contract role for an individual freelancer based in the United States. Agencies will not be considered. What we need You'll own the strategy and execution of our paid search and paid social campaigns, with a focus on driving qualified leads and measurable ROI. We care about closed-loop reporting, not just clicks and impressions. Responsibilities Build, manage, and optimize campaigns across Google Ads, Microsoft Ads, and paid social (LinkedIn, Meta) Conduct keyword research, audience targeting, and competitive analysis Write and test ad copy and landing page recommendations Manage budgets and bidding strategies to hit CPA and ROAS targets Provide clear, regular reporting tied to pipeline and conversions Stay compliant with advertising regulations specific to healthcare and wellness Required qualifications Based in the United States (this is a firm requirement) Proven PPC experience in the healthcare and/or wellness industry (please share specific examples) Hands-on expertise with Google Ads and Meta Ads Manager Strong understanding of conversion tracking, attribution, and analytics (GA4, etc.) Familiarity with healthcare advertising compliance and platform restrictions Excellent written communication and a data-driven approach Nice to have Experience marketing to health systems, hospitals, or multi-location provider groups Background with HIPAA-conscious advertising practices metrics, and making data-driven decisions to improve ROI. This role requires a strong understanding of the healthcare market and the ability to adapt to changing trends. If you have a proven track record in PPC and a passion for healthcare, we would love to hear from you.
- Fixed price
- Expert
- Est. budget: $2,000.00
We are looking for a results-driven Senior Paid Media Buyer to manage and optimize our digital advertising campaigns focused on lead generation for local service businesses. This role is focused on performance marketing, not branding or social media management. The primary objective is to generate qualified inbound leads at profitable cost-per-lead targets through Meta (Facebook/Instagram) and Google Ads. The ideal candidate has proven experience running local service lead generation campaigns and understands how to build and scale campaigns that produce measurable ROI. Responsibilities • Build, launch, and optimize paid ad campaigns across Meta (Facebook/Instagram) and Google Ads • Develop and test creative, copy, and audience targeting • Monitor and optimize campaigns daily to improve cost per lead and conversion rates • Implement tracking using Meta Pixel, Google Tag Manager, and conversion events • Provide clear reporting on campaign performance and KPIs directly tied to revenue production. not just CPL. • Work with our team to continuously improve funnels, landing pages, and ad creative Requirements • Proven experience running paid lead generation campaigns • Experience with local service businesses or home services (highly preferred) • Strong understanding of Meta Ads Manager and Google Ads • Ability to interpret performance data and make optimization decisions • Experience lowering cost per lead while scaling spend • Strong communication and ability to collaborate with internal teams Preferred Experience • Home services or contractor marketing with minimum of 3 million spent on (garage floors, coatings, construction, etc.) • Funnel and landing page optimization • Experience scaling campaigns beyond $5k–$10k monthly ad spend Project Details • Contract / freelance position • Remote • Initial focus on lead generation campaigns • Opportunity for long-term work as campaigns scale
- Fixed price
- Expert
- Est. budget: $350.00
The Situation: I recently launched a Google Ads campaign driving traffic to a free music production sample pack (lead magnet). I am spending money, but my conversion data is incredibly muddy and I suspects my tracking setup is fundamentally broken (e.g., GA4 shows "Paid Search" with 20 sessions but 54 key events). I need an expert to do two things before I scale: Diagnose and fix my conversion tracking. Optimize my actual Google Ads strategy so I stop wasting ad spend and scale my sample pack downloads efficiently. What I Need (Scope of Work): Phase 1: Tracking Diagnosis & Fixes Complete audit of Google Tag Manager, GA4, and Google Ads tags to figure out why conversions are over-counting and why paid traffic is bleeding into "Direct." Verify location settings (I suspect I am accidentally leaking budget to international traffic). Phase 2: Google Ads Optimization Strategy Keyword & Match Type Cleanup: Review my target keywords. Tell me exactly which broad match keywords are wasting money and what negative keywords I need to add immediately. Ad Copy & Asset Optimization: Evaluate my headlines, descriptions, and assets to improve my click-through rate (CTR). Bidding Realignment: Recommend the correct bidding strategy once our tracking data is clean, ensuring Google's AI optimizes for actual downloads. Deliverables: The Audit & Action Plan: A concise, prioritized list of technical tracking fixes and immediate ad optimization changes. 7-10 pages Call 1 (1 Hour): Walk me through the tracking issues and the new ad optimization strategy. Call 2 (1 Hour): Implementation Walkthrough. You will guide me over screen-share so I can implement the tracking fixes and ad optimizations myself. I want to learn my own account. What I am Looking For: Google Ads & GA4 specialists with a heavy focus on lead-generation / digital product funnels. A mix of a technical tracker and a sharp growth marketer—someone who understands data layers but also knows how to write high-converting ads and structure search campaigns. Great communication skills. You must be able to explain why a keyword or setting isn't working in plain English. What I am NOT Looking For: Agencies or full-time account managers. This is a fixed-scope audit + optimization blueprint. Project Details: Timeline: 5–7 days from start to completion.
- Hourly: $55.00 - $105.00
- Expert
- Est. time: 3 to 6 months, Less than 30 hrs/week
We're an IT Asset Disposition (ITAD) company running B2B paid display campaigns targeting enterprise and government decision-makers across 20+ U.S. states. We manage an $11,000–$12,000/month ad budget distributed across StackAdapt, Google Ads, and Meta, and need an experienced specialist to own ongoing campaign management across these platforms — reviewing performance, executing optimizations, and building new campaigns directly in each platform's UI. Current campaign footprint: Six verticals — Government/Defense, Data Centers, Enterprise IT, Healthcare, Financial Services, and Higher Education — running prospecting, impression retargeting, and site retargeting flights across platforms. Responsibilities: Review ad and campaign performance on a regular cadence and identify optimization opportunities Execute targeting, bid, budget, and creative changes directly in StackAdapt, Google Ads, and Meta Monitor and resolve delivery issues for underperforming campaigns Review placement reports and manage domain/inventory inclusion and exclusion lists Monitor conversion tracking health across platforms and flag issues Build new campaigns from brief — including audience setup, ad groups, creative trafficking, and UTM configuration Coordinate with our marketing team on creative refreshes, new vertical launches, and flight extensions Provide regular performance summaries with clear optimization rationale Requirements: Proven hands-on StackAdapt experience — this is the primary platform and non-negotiable Experience managing Meta Ads campaigns (prospecting and retargeting) Ability to build and manage campaigns end-to-end independently Familiarity with B2B audience targeting, bidding strategies, pacing, and frequency controls Experience using GA4 for cross-platform attribution analysis Strong analytical communication — reasoning behind recommendations, not just metrics Self-directed with the ability to manage multiple campaigns simultaneously Bonus: Google Ads experience (Search and Display)
- Fixed price
- Expert
- Est. budget: $300.00
We are seeking a skilled Google Ads specialist to manage and optimize our advertising campaigns. The ideal candidate will have experience in creating and executing successful ad strategies, analyzing performance metrics, and providing actionable insights to improve ROI. Familiarity with the Orange County , California market is a plus, as well as B2B experience. Our website is www.officefurnitureconceptsoc.com , be able to provide a 90 day plan to increase qualified leads and showroom traffic.
- Hourly
- Expert
- Est. time: More than 6 months, 30+ hrs/week
Senior Performance Marketing Lead — Healthcare/Wellness Job Type: [Contract] Experience Level: Expert Compensation: Base plus substantial performance bonuses — top performers can earn over $250,000 annually ________________________________________ About Cancer Monthly For 20 years, Cancer Monthly has been a trusted digital cancer resource serving patients and families worldwide. We provide free resources that help patients make better, more informed decisions alongside their care teams and providers. We stay ahead of the curve: we innovate, we build new kinds of offers, and we set the pace others follow. We’re looking for someone who thinks the same way, not just a maintainer of existing campaigns, but someone who generates new angles, new offers, and new approaches. About the Role You'll own paid acquisition end-to-end and work closely with designers and developers to bring campaigns to life. You'll manage paid media, build and launch funnels, turn concepts into finished products, and make sure the full path, from ad click to asset delivery, works flawlessly. This is not just a "manage existing campaigns" role. We're looking for someone who enjoys building, testing, and launching new ideas. If you're happiest optimizing the same campaigns year after year, this probably isn't the right fit. Responsibilities • Own and optimize PPC campaigns (Google Ads, Meta Ads): budget, bidding, targeting, reporting • Build and manage retargeting campaigns (audiences, sequencing, exclusions) • Build landing pages and funnels from concept to launch • Work closely with designers and developers to bring campaigns to life • Ensure the full funnel works end-to-end — forms, lead capture, and asset/book delivery • Integrate forms with CRM and email/autoresponder platforms • Set up and verify tracking (pixels, conversion tracking, UTMs, GA4) You Might Be a Fit If… • You've managed six-figure monthly ad spend • You've built funnels yourself, not just handed designs to others • You think about offers and angles, not just CPC and CTR • You enjoy launching new ideas and improving them over time • You care about helping people and want to market ethically Requirements • 3+ years in performance/growth marketing • Direct-response experience in healthcare, wellness, supplements, information publishing, or other highly regulated industries preferred • Proven PPC management across Google and Meta • Hands-on funnel building (ClickFunnels, GoHighLevel, Unbounce, Leadpages, WordPress/Elementor, or similar) • Experience with form integrations, CRM/email automation, and lead delivery • Strong attention to detail • Comfortable collaborating with designers and developers • Familiarity with healthcare/regulated advertising compliance What You'd Be Working With • Monthly ad spend: $50K–$300K+ • Existing funnels already producing leads • Designer and developer support in place • Significant room to test and launch new offers • Long-term business with a 20-year track record Compensation Base salary plus substantial performance bonuses tied to profit-based efficiency. Top performers can earn over $250,000 annually. We'll discuss specifics during interviews. We’re looking for someone who wants to own growth, not just manage ads. If you enjoy creating new offers, testing new ideas, and continuously improving what works, you’ll probably love this role. ________________________________________ How to Apply To help us review applications efficiently, please include: 1. The word "[keyword]" at the start of your application 2. 1–2 live URLs of funnels you personally built and managed 3. One line: the highest monthly ad spend you've managed and the CPA/ROAS you achieved 4. In 3–5 sentences, tell us about a campaign, offer, or angle you came up with that worked particularly well, and why you think it succeeded. Shortlisted applicants will be invited to a walkthrough where you can discuss one project you're proud of and talk us through how you built it, the numbers, and what you'd change.
- Fixed price
- Expert
- Est. budget: $500.00
Google Ads Consultant We are not looking for someone to manage our Google Ads account. We already have an internal team that builds and deploys campaigns. We are looking for an expert that can act as an advisor and help ensure our Shopify, Google Ads, Google Merchant Center, and tracking ecosystem are working properly. The relationship would consist of: Monthly strategy calls Troubleshooting issues as they arise Reviewing account performance Auditing tracking and attribution Answering Google Ads questions as it relates to Shopify Helping implement quick fixes and optimizations Current Challenges Shopify sales and Google Ads conversions do not always align KPIs fluctuates significantly month to month We want confidence that Shopify, Google Ads, GA4, and Google Merchant Center are all communicating correctly We occasionally need help troubleshooting campaign performance and budget recommendations. What We're Looking For Someone who can act as an extension of our marketing team and provide expertise in: Shopify as it relates to Google Google Ads Google Analytics 4 (GA4) Google Merchant Center Google Tag Manager Conversion tracking Attribution troubleshooting E-commerce growth strategy We are looking for a trusted expert we can lean on throughout the year as questions, projects, and optimization opportunities arise.
- Hourly: $15.00 - $25.00
- Intermediate
- Est. time: More than 6 months, 30+ hrs/week
Creative Director (Performance Marketing): Full-Time Company: Event Sales Agency We're looking for an experienced Creative Director who knows how to create ads that convert—not just look good. We help coaches, consultants, speakers, and event businesses fill their live and virtual events through paid advertising. We onboard 5–10 new clients every month, and we need someone who can own the creative strategy behind every campaign. This is a full-time role for someone who understands direct response marketing, performance creatives, and how to consistently produce winning ad angles. What You'll Own: Develop creative strategies for Meta ad campaigns Research each client's market, competitors, and audience Brainstorm and script high-converting ad concepts and hooks Write compelling ad copy and video scripts Create creative briefs for video editors and graphic designers Review and provide feedback on creatives before launch Analyze performance data and iterate based on results Work closely with the media buying team to improve campaign performance Build repeatable creative systems that can scale across multiple clients Requirements: Proven experience creating high-performing paid social creatives Strong understanding of direct response marketing Experience with Meta (Facebook & Instagram) advertising Able to identify winning hooks, offers, and messaging Comfortable using performance metrics to guide creative decisions Excellent communication and organizational skills Ability to manage multiple client accounts simultaneously Available full-time, 40 hours per week Bonus Points: Experience with coaches, consultants, info products, or live events Familiarity with AI tools like ChatGPT or Claude for creative research Experience producing UGC-style and founder-led video ads Experience scaling campaigns with six-figure monthly ad budgets How to Apply Send us: A 60-second Loom video explaining why you're the right fit. Examples of ad creatives you've directed or produced. The results those creatives generated (CTR, CPA, ROAS, CPL, or other performance metrics). Your favorite ad you've ever created—and why you believe it worked. If your experience is primarily graphic design or video editing without owning the creative strategy behind campaigns, this position is likely not the right fit. We're looking for someone who can consistently develop winning creative concepts that drive measurable business results.
- Hourly: $30.00 - $60.00
- Intermediate
- Est. time: 3 to 6 months, Less than 30 hrs/week
Audit and Manage existing Google Ads account. Main issue is that Budget control on the account. Most of the keywords are figured out and negative keywords are worked out. Not able to control the budget is the main issue. Also, leads have fallen down in April/May. Please provide some examples of Home Service business ads that have been optimized before.
- Hourly: $75.00 - $125.00
- Expert
- Est. time: 1 to 3 months, 30+ hrs/week
We are in need of a paid ads expert who can analyze our existing accounts on Google/LinkedIn/Meta and help us: - Create a holistic marketing strategy - Optimize the existing ads accounts/campaigns - Create or optimize landing page using Elementor, HubSpot or Unbounce - Sync lead gen forms with our CRM - Ensure proper conversion tracking is in place using GTM, GA4 and the relevant Pixels/Tags The aim of this funnel is to generate at least a 2x ROAS on an $8,000/month ad spend. When you reply to this project start with the word "attentive" and be sure to include relevant case studies and proof of your past performance/experience with Google Ads, LinkedIn Ads, Meta Ads, GTM, GA4, and CRM's. Thanks.