We are seeking an experienced professional to manage Google Ads and SEO for our hockey equipment e-commerce business. The ideal candidate will have a strong background in digital marketing and a proven track record in increasing online visibility and driving sales. Responsibilities include optimizing ad campaigns, conducting keyword research, and improving website SEO to enhance customer engagement and conversion rates.

We are looking for an experienced Google Ads expert to help a B2B CultureTech SaaS company generate qualified pipeline, demo bookings, and revenue through paid Google campaigns. The ideal candidate has direct experience running Google Ads for B2B SaaS companies and understands how to reach decision-makers such as HR leaders, People Ops teams, culture leaders, employee experience teams, and executives. Responsibilities: Develop and execute a Google Ads strategy for a B2B SaaS company in the CultureTech space Research competitors, target audiences, and buyer personas Build campaign structure, audiences, ad groups, and ads Write and test ad copy focused on demos, pipeline, and revenue Set up and optimize Google Lead Gen Forms or landing page campaigns Install and verify Google Insight Tag and conversion tracking Connect leads to CRM or Zapier workflows when needed Monitor campaigns daily and optimize based on CPL, demo quality, conversion rate, and pipeline impact Provide clear weekly or monthly performance reports with next steps Recommend creative angles, offers, and landing page improvements Requirements: Proven experience managing Google Ads for B2B SaaS companies Strong understanding of SaaS funnels, demo generation, and pipeline creation Experience targeting HR, People, Culture, Talent, or executive audiences is a plus Ability to manage campaigns from strategy to launch to optimization Experience with Google Campaign Manager, Google Insight Tag, Lead Gen Forms, CRM integrations, and conversion tracking Strong copywriting and analytical skills Clear communication and ability to explain performance in simple terms Goal: Help us turn Google Ads into a reliable acquisition channel for a B2B CultureTech SaaS company, with a focus on qualified demos, sales pipeline, and measurable revenue growth.

**Title:** Google Ads, Google Voice, and Website Call Tracking Diagnostic for RV Service Business **Job Type:** Fixed-price project **Budget:** $1,000 **Project Overview:** We operate RV service businesses and need an experienced Google Ads / telecom / VoIP / conversion-tracking specialist to diagnose a major phone-lead issue. In the last month, we spent approximately $20,000 on Google Ads, but inbound phone calls have dropped dramatically. Compared to the same month last year, phone-call volume appears to be down by approximately 98%, despite continued paid advertising. Our business uses a paid Google Voice / Google Business Voice phone line. We need a complete diagnostic review to determine whether the issue is caused by Google Ads traffic quality, call tracking, website click-to-call setup, Google Voice configuration, carrier routing, spam filtering, missed-call handling, analytics, or a combination of those issues. This is a standard fixed-price consulting project. I am hiring one freelancer or agency to perform the diagnostic work and provide a written report with evidence and recommended fixes. **Websites to Review:** We have two RV service websites that need to be reviewed. Website URLs will be provided through Upwork after a contract is in place. **Main Problem:** We need to determine why phone calls have nearly vanished while Google Ads spend has continued. Possible causes include, but are not limited to: * Google Voice not reliably receiving inbound calls * Google Voice settings causing missed calls or misrouted calls * Calls failing from certain carriers, devices, or call paths * Call forwarding, spam filtering, call screening, voicemail, or device-notification issues * Google Ads traffic quality problems * Google Ads call tracking or conversion tracking issues * Website call buttons or click-to-call links being incorrect * Mobile users not seeing or using the correct phone number * Call reporting not matching actual call activity * Website analytics not tracking phone-button activity correctly * Campaign targeting, search terms, location settings, bidding, devices, or schedule producing poor-quality traffic * A mismatch between ad clicks, website visits, phone-button clicks, Google Voice call logs, and actual calls received **Required Deliverables:** 1. Written diagnostic report identifying the most likely cause or causes. 2. Review of Google Ads campaign settings related to phone-call generation. 3. Review of call tracking, call assets, and phone-call conversion tracking. 4. Review of Google Voice / Google Business Voice configuration. 5. Review of both websites for phone-number accuracy, mobile usability, click-to-call links, forms, tracking tags, and conversion paths. 6. Comparison framework for Google Ads clicks, website visits, phone-button activity, Google Voice logs, and actual received calls. 7. Timestamped test-call matrix showing call-completion results from multiple carriers/devices if technically feasible. 8. Documentation or screenshots supporting the findings. 9. Prioritized fix list. 10. Recommendation on whether the paid Google Voice line is safe to keep using for paid lead generation. 11. Recommended Google Ads structure for an RV service business focused on real phone calls. **Required Areas of Review:** * Google Ads search terms * Match types and negative keywords * Location targeting * Device performance * Ad schedule * Bidding strategy * Call assets * Call reporting * Phone-call conversion tracking * Website call-button behavior * Mobile click-to-call behavior * Google Voice incoming call settings * Google Voice linked numbers and devices * Google Voice call forwarding * Google Voice spam filtering * Google Voice call screening * Google Voice voicemail behavior * Missed-call logging * Analytics and conversion attribution * Year-over-year and month-over-month call-volume comparison **Access Method:** Access will be provided through Upwork-approved communication, screen share, screenshots, exports, or limited account access where appropriate. No off-platform communication or off-platform payment is required or requested. **Important Security and Compliance Rules:** No hacking, no unauthorized access, no social engineering, no spoofing, no attacks, no carrier abuse, and no attempts to access systems without permission. This is an authorized diagnostic project for our own business phone system, websites, Google Ads account, and related tracking systems. Customer information must be treated as confidential. Do not request access to anything unnecessary. **Ideal Freelancer Background:** The ideal freelancer should have experience with several of the following: * Google Ads for local service businesses * Google Ads call conversions * Google Ads call tracking * VoIP / telecom troubleshooting * Google Voice or Google Workspace Voice * Website conversion tracking * Google Tag Manager * Google Analytics * Call tracking platforms * Local service lead generation * Mobile click-to-call audits * Diagnosing sudden drops in lead volume * Carrier call-completion testing **Proposal Requirements:** Please answer these questions in your proposal: 1. Have you diagnosed a sudden drop in phone leads from Google Ads before? 2. Have you worked with Google Voice or Google Workspace Voice? 3. How would you separate a Google Ads traffic-quality problem from a phone-system problem? 4. How would you audit website click-to-call issues? 5. What Google Ads reports would you review first? 6. What Google Voice settings would you inspect first? 7. What evidence would you need from me? 8. What would your first 5 diagnostic steps be? 9. What will your final report include? **Project Success Criteria:** The project is successful when you provide a clear, evidence-backed diagnostic report that identifies the most likely reason phone calls have dropped and provides a practical fix plan. The final report should determine whether the problem is primarily related to: * Google Ads traffic quality * Google Ads tracking or conversion setup * Website call-conversion issues * Google Voice configuration * Carrier or call-routing issues * Analytics/reporting mismatch * Missed-call handling * A combination of the above I am looking for a direct, technical, evidence-based diagnosis. I do not want generic marketing advice.

Required Deliverables Audit existing Google Ads account Clean up conversion tracking Remove duplicate or incorrect conversion actions Verify GA4 integration Create one Online Search Campaign Audit one existing campaign Set up campaign-specific conversion goals Add negative keywords Create ad extensions/assets Verify tracking is recording correctly Provide a short Loom walkthrough of the final setup

We're looking for a skilled digital marketer to create and refine our Google Ads campaign for a small chiropractic office specializing in chiropractic and massage therapy services. The ideal candidate will have experience in local advertising and a proven track record of optimizing ad performance. Your expertise will help increase our online visibility and attract new clients. Please provide examples of previous campaigns you have managed along with your approach to targeting and optimizing ads for local services.

We are seeking a freelancer to set up and manage our Google Business Profile. Responsibilities include building a simple website, managing Google reviews, and running Google Ads or Local Services Ads. The ideal candidate will have experience in digital marketing and web development to enhance our online presence.

I’m the owner of Sudz Auto Detailing, a mobile detailing business serving Massachusetts. I’m looking for an experienced freelancer to help build a strong online marketing foundation—not someone to manage my marketing forever. What I need * Review and optimize my GoDaddy website for local SEO. * Optimize my Google Business Profile. * Perform keyword research for my service area. * Set up Google Analytics 4 and conversion tracking. * Create and configure my Google Ads account and first campaign. * Make sure everything is connected and working correctly. * Provide recommendations for improving local search rankings. * Give me a walkthrough so I understand how to manage everything after the project is complete. What I’m looking for * Experience helping local service businesses. * Strong knowledge of Local SEO, Google Business Profile, Google Ads, and Google Analytics 4. * Excellent communication. * Ability to explain what you’re doing in plain English. * Ability to provide examples of similar projects. Please include in your proposal * A brief description of similar work you’ve completed. * What you would recommend for my business. * Approximately how long the project will take. * Your fixed-price quote. Important: I want to own all accounts (Google Ads, Google Analytics, Google Business Profile, etc.) when the project is complete. This is intended to be a one-time setup with the possibility of occasional future work if things go well.

Our growing agency seeks to replace our current Google Analytics lead who is responsible for working with Google Analytics and the other entities that interact with it such as Google Tag Manager, Search Console and Google Ads (as far as tracking and Analytics). This role provides occasional and ongoing work related to: - Tracking architecture - Setup, including ensuring clean data - Monitoring - Maintenance - some data analysis Common tasks are things like upgrading a site to GA4, but most of the work involves conversion tracking related items, including ensuring forms and ads are properly tracking across multiple systems.

RFP: Ad Account Audit and Correction Roadmap: One-month diagnostic using existing data only; practical 30-day fixes, 90-120 day plan, and long-term roadmap. You will be auditing all accounts with me including: Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, and reviewing Walmart, Instacart, and Kroger in the Teikametrics dashboard for retail media accounts, as well as review SKU's in Google Merchant Center based on what's required in the RFP. You will not have direct access to the client's account. You will work with me directly to use data already in ad platforms mentioned, GA4, ecommerce, retailers (Walmart, Instacart, Kroger), Google Merchant Feed, reporting and creative systems. Assess channel level efficiency. Scope of work: •Tracking and analytics QA: Validate conversion events, tag firing, attribution windows, deduplication, UTMs, consent/privacy constraints, and source-of-truth reconciliation. • Account structure map: Build a concise current-state map and recommended target architecture. Flad only structural issues that materially affect performance or decision quality. •Channel Diagnostics: Review Google Shopping/Performance Max/Search/Amazon-directed campaigns; Meta and TikTok audiences, exclusions, frequency, creative fatigue, catalog setup, event quality, and boosts; Instacart/Kroger/Walmart item coverage, availability, keyword/product targeting, placement mix, ROAS, and retailer attribution. • Budget and SKU economics: Assess spend by channel, business line, retailer, campaign, SKU/product set, brand/non-brand intent, prospecting/retargeting, margin tier, availability, and objective. Identify money to move, pause, consolidate, split, or protect. • Creative and operating processes: Review creative, brief inputs provided, change-log discipline. •Roadmap and handoff: Review 30 day fixes, 90-120 day implementation plan, long-term improvements, and provide a walkthrough as you would for leadership to understand. Required Access & Source Material: Required sources include: Google Ads, Merchant Center, GA4, GTM, Meta Business Manager/Events Manager, TikTok Ads/Events Manager, (review Instacart, Kroger, Walmart Connect, Amazon attribution and reporting in Teikametrics if applicable; ecommerce/CMS/order data, retailer sales exports, product feed tools, item availability, SKU margin or contribution data, historical weekly reports, campaign change logs, media calendars, landing pages, promotional calendars, creative library, and current dashboards. Consultant must identify any missing data that materially limits confidence. Deliverables: Executive Readout: (12 slides Max) The 5-10 decisions leadership must make, expected impact, risks, and what to stop trusting. Issue Register: (Top 10 plus parking lot) Finding, evidence, severity, confidence, impact, effort, dependency, owner, and action label. Measurement integrity report: (5 pages Max) Pass/fail on tracking, conversion events, attribution, UTMs, catalog signals, and reconciliation. Account architecture map: (Visual/table only) Current-state and recommended future-state structure by platform. Action Roadmap: (1 spreadsheet or 4 slides) 30-day fixes; 90-120 day sequence; 180+ day operating/data maturity items. Note: The final package should be clear enough for our internal team or a separate implementation partner to execute without re-auditing the accounts. At the end of the engagement, leadership should know whether our measurement is trustworthy, where spend is wasted or cannibalized, which account structures and feeds require correction, what creative and reporting cadence should change, and exactly what to do in the next 30, 90-120, and 180+ days. The roadmap should reduce ambiguity, not add more of it.

Project Overview Structured is a full-service performance marketing agency specializing in scaling e-commerce and DTC brands through paid media. We're looking for a highly experienced, plug-and-play Media Buyer to join us on a temporary contract basis to manage paid media execution across a portfolio of e-commerce/DTC client accounts. This is not an entry-level or training role — we need someone who can jump in immediately, hit the ground running with minimal ramp-up, and take full ownership of campaign execution across multiple accounts simultaneously from day one. Scope of Work Manage day-to-day paid media buying across several e-commerce/DTC brand accounts Build, launch, monitor, and optimize campaigns across Meta and Google (required); additional experience with TikTok, Snapchat, and/or Pinterest a strong plus Own budget pacing and spend management across all assigned accounts, ensuring alignment with client goals Identify optimization opportunities, and execute changes independently based on performance data Track, analyze, and report on campaign performance at regular cadences (daily/weekly) Troubleshoot delivery and performance issues quickly and independently Communicate performance updates and recommendations clearly, whether working directly with internal team members or supporting client-facing reporting Requirements 4+ years of recent, hands-on media buying experience (required) in an agency environment (preferred) Proven experience managing paid media specifically for e-commerce/DTC brands Strong, demonstrable experience managing $100K+/month budgets across Meta and Google Experience simultaneously managing multiple client accounts at once Comfortable working independently with minimal oversight and ramping quickly on new accounts Strong analytical skills — comfortable pulling and interpreting data from ad platforms, Excel/Sheets, and BI or attribution tools (e.g., Triple Whale, Northbeam, or similar) Excellent written communication skills; highly organized and responsive Available to start immediately Contract Details Type: Temporary/contract (project-based, with potential to extend) Duration: 4 to 8 weeks, estimated Hours: 20 to 30+ hours per week Start Date: Immediate To Apply Please include: Examples of e-commerce/DTC accounts you've managed and the budget scale involved A brief overview of your experience managing multiple accounts simultaneously A brief description of Meta platform trends you’ve seen in 2026 and the implications (For example: have you seen issues getting creative delivery? Have you seen CBO or ABO work more effectively? What have you noticed happening with historical ads? Etc. and how are you navigating these shifts?)