Digital Advertising & Analytics Manager Position Overview We are seeking a highly analytical and technically skilled Digital Advertising & Analytics Manager to oversee campaign tracking, attribution, paid media management, marketing technology, and AI-driven process improvements. This hybrid role bridges marketing strategy, campaign execution, and data analysis to improve performance across multiple client accounts. The ideal candidate has experience managing Google Ads and Meta Ads campaigns, implementing conversion tracking, building attribution models, managing marketing technology platforms, supporting email marketing initiatives, and identifying opportunities to leverage AI tools to improve efficiency and campaign results. Key Responsibilities Marketing Analytics & Attribution • Design, implement, and maintain conversion tracking across websites and marketing platforms. • Configure and manage Google Tag Manager, Google Analytics 4, Meta Pixel, Conversion API, and other tracking technologies. • Develop attribution models to accurately measure marketing performance across multiple channels. • Analyze lead quality, customer journeys, and campaign effectiveness. • Build dashboards and reporting frameworks for internal teams and clients. Paid Media Management • Manage and optimize Google Ads campaigns, including Search, Display, Performance Max, and Local campaigns. • Manage Meta Ads campaigns across Facebook and Instagram. • Monitor budgets, bidding strategies, audience targeting, and campaign performance. • Conduct ongoing testing and optimization to improve ROI and lead generation results. Social Media & Content Support • Coordinate and manage social media content calendars. • Assist with content strategy, copywriting, and creative recommendations. • Analyze engagement metrics and provide optimization recommendations. Email Marketing • Build and manage email marketing campaigns and automations. • Maintain audience segmentation and customer journey workflows. • Analyze campaign performance and recommend improvements. Marketing Technology & AI Implementation • Evaluate, implement, and manage marketing technology platforms and integrations. • Identify opportunities to leverage AI tools for campaign management, reporting, content creation, and workflow automation. • Develop processes that improve operational efficiency and scalability across client accounts. • Train internal team members on new technology solutions and best practices. Qualifications • Experience in digital marketing, paid media, analytics, or marketing operations. • Strong proficiency with Google Ads, Meta Ads Manager, Google Analytics 4, and Google Tag Manager. • Experience with conversion tracking, attribution modeling, and marketing automation. • Familiarity with CRM systems and lead tracking platforms such as WhatConverts, CallRail, Stape, and others. • Experience with email marketing platforms such as Mailchimp • Understanding of AI tools and automation platforms. • Strong analytical, problem-solving, and project management skills. Success Metrics • Accurate implementation and maintenance of conversion tracking. • Improved attribution visibility across marketing channels. • Growth in lead volume, lead quality, and campaign ROI. • Increased operational efficiency through automation and AI implementation. • Timely reporting and actionable performance insights.

We're looking for a skilled digital marketer to create and refine our Google Ads campaign for a small chiropractic office specializing in chiropractic and massage therapy services. The ideal candidate will have experience in local advertising and a proven track record of optimizing ad performance. Your expertise will help increase our online visibility and attract new clients. Please provide examples of previous campaigns you have managed along with your approach to targeting and optimizing ads for local services.

Looking for an experienced Google Ads PPC specialist to manage and optimize a Search campaign for a residential cleaning business. What's already in place: 1. Active Search campaign with $50/day budget 2. Conversion tracking via Google Tag Manager (form submission + phone clicks) 3. WordPress landing page with WPForms 4. Google Analytics connected What I need: 1. Audit of existing campaign structure, keywords, and ad copy 2. Verify conversion tracking is working correctly end to end 3. Ongoing campaign management and optimization 4. Clear, transparent reporting and communication Important: I've had a bad experience with a previous contractor in which conversions weren't reporting at the campaign level and there were misconfiguration issues. I need someone who can look at my account, tell me exactly what they see, and fix/diagnose any issues if any.

I run two local service businesses in the Atlanta metro area: a moving company and a carpet cleaning company. We are in peak season and need to increase booked jobs fast over the next 30–60 days. I am looking for a home services growth operator who can help us improve the full lead-to-booked-job system, not just manage ads or send reports. Current channels we are running: - Google Ads for moving and carpet cleaning - Facebook ads for carpet cleaning - Google Local Service Ads - Google Business Profile - GoHighLevel CRM and voice AI agent - SMS customer list - Moving customers that can be cross-sold carpet cleaning services Main goal: Increase actual booked jobs within 2–4 weeks and help us track cost per booked job, not just cost per lead or platform conversions. What I need help with: - Audit current Google Ads, Facebook Ads, Local Service Ads, CRM, call flow, follow-up, and booking process - Identify where leads are being lost - Improve campaign structure, targeting, offers, landing pages, and follow-up - Build or improve SMS follow-up and reactivation campaigns - Create a system to cross-sell carpet cleaning to moving customers - Improve Google Business Profile and local search visibility - Set up clear tracking from lead source to booked job - Give 3–5 quick-win actions that can create jobs fast - Meet weekly and give clear action steps, not just reports The right person should have experience with home services such as moving, carpet cleaning, HVAC, plumbing, roofing, junk removal, cleaning, pressure washing, or similar local service businesses. You should understand: - Google Ads - Facebook Ads - Google Local Service Ads - Google Business Profile - GoHighLevel or similar CRM - SMS marketing - Call tracking - Booking conversion - Local SEO - Cost per booked job tracking Do not apply if you only focus on clicks, impressions, or basic ad reporting. I need someone who thinks like a growth partner and can help find revenue leaks across the full system. Please answer these questions when applying: 1. What home service businesses have you helped grow? 2. Have you worked with moving, carpet cleaning, junk removal, HVAC, plumbing, or similar services? 3. What would you check first if Google Ads is producing leads but jobs are not closing? 4. Give one example where you improved cost per booked job, not just cost per lead. 5. What quick wins would you look for in the first 7 days?

We are seeking a Google Ads consultant to conduct a one-time audit of our current campaigns. The ideal candidate will have experience in analyzing ad performance, identifying areas for improvement, and providing actionable insights to enhance our advertising strategy. This is a short-term engagement with the potential for future collaboration based on results.

Hi! Thanks for checking out this Job posting! Im advertising as a retailer, not a brand, so I have many brands, in many categories, and many skus. I am looking to get an AI first google shopping campaigns set up so that google shopping is set up properly per brand, and its management, and optimization is done with AI systems and operations and automation. Im looking for someone who has been: Running google shopping campaigns for a at least 7 years. I am looking for someone that understands the shifts from a pre-google shopping campaign world to a post AI google shopping campaign world. Im looknig for someone who has had results in the pre 2022 google shopping era, and you have better results using AI. You know how to architect & structure for scale, and set up campaigns in the beginning so that the google shopping structure can grow over time the more campaigns we add and the more brands, and products we add to the store. I've set up google shopping campaigns here is doing with query level bidding campaigns so we can keep spend low on generic terms, and pay more for higher value branded, or sku based intent terms. Have you done this kind of google shopping advertising for large, multi-brand retailer catalogs? if you have results in a pre-AI world, and results in a Post AI world for a multi-brand retailer, id like for you to apply!

We are seeking a Paid Search Specialist to lead paid search strategy, execution, optimization, and reporting across specific client accounts. The ideal candidate will have experience in managing and optimizing paid search campaigns to achieve client goals. Responsibilities include developing and executing paid search strategies, analyzing campaign performance, and providing detailed reporting.

Established e-commerce company selling educational supplies to schools and teachers is seeking an experienced Google Ads and Meta Ads consultant. We are not looking for an agency or someone to manage our marketing. We are looking for a consultant who will work alongside our owner to create new campaigns, optimize existing campaigns and provide hands-on training. This is a consulting and training position. We want someone who will teach us how to optimize our campaigns rather than take over management of our advertising accounts. Responsibilities: Review existing Google and Meta campaigns Improve audience targeting Optimize Google Shopping and Meta catalog campaigns Review Merchant Center and Facebook catalog Recommend campaign structure and budgets Teach best practices during Zoom or Teams meetings Explain optimization decisions We write our own copy, create our own graphics, and understand our customer. We need technical advertising expertise. Experience with Google Merchant Center, Performance Max, Meta Business Manager, GA4, and e-commerce is required.

Google Ads Consultant Needed for Campaign Audit & Optimization Help We are a Houston-based CPA firm looking for an experienced Google Ads freelancer/consultant to review and optimize our active campaigns. We currently run 4 active Google Search campaigns for bookkeeping, tax preparation, business consulting, and M&A advisory services. We are looking for someone who can help us improve campaign performance, reduce wasted spend, and make sure our conversion tracking is properly set up. **Primary needs include:** * Review current Google Ads account structure * Audit active campaigns, ad groups, keywords, and match types * Review search terms and recommend negative keywords * Identify wasted spend and areas for improvement * Review ad copy, headlines, descriptions, and extensions/assets * Provide recommendations for improving lead quality * Help confirm or set up conversion tracking for form submissions and phone calls * Review landing pages and suggest improvements * Provide a clear summary of recommended next steps Our current conversion tracking is not fully set up, so experience with Google Ads conversion tracking, Google Tag Manager, Google Analytics, and Squarespace is strongly preferred. This can start as a one-time audit/consulting project, with the possibility of ongoing support if it is a good fit. **Ideal candidate:** * Proven experience managing Google Ads for local service businesses * Experience with professional services, accounting, bookkeeping, tax, legal, financial services, or consulting is a plus * Strong understanding of search campaigns, keyword strategy, match types, negative keywords, and lead generation * Able to explain recommendations clearly to someone who is still learning Google Ads * Comfortable providing a written audit summary and/or walking through recommendations on a Zoom call **Please include in your response:** * Examples of similar Google Ads accounts you have worked on * Your experience with lead generation campaigns * Whether you can help with conversion tracking setup * Your estimated cost for a one-time audit * Your availability for a virtual walkthrough call We are looking for practical, actionable guidance — not a full agency-style package right away.

We are seeking a professional to audit and optimize our Google Ads conversion tracking setup. The ideal candidate will have experience in identifying and fixing tracking issues, ensuring accurate conversion data, and providing actionable insights to improve campaign performance. Responsibilities include reviewing current tracking setups, identifying areas for improvement, and implementing changes to enhance tracking accuracy and effectiveness.