Creative Director (Performance Marketing): Full-Time Company: Event Sales Agency We're looking for an experienced Creative Director who knows how to create ads that convert—not just look good. We help coaches, consultants, speakers, and event businesses fill their live and virtual events through paid advertising. We onboard 5–10 new clients every month, and we need someone who can own the creative strategy behind every campaign. This is a full-time role for someone who understands direct response marketing, performance creatives, and how to consistently produce winning ad angles. What You'll Own: Develop creative strategies for Meta ad campaigns Research each client's market, competitors, and audience Brainstorm and script high-converting ad concepts and hooks Write compelling ad copy and video scripts Create creative briefs for video editors and graphic designers Review and provide feedback on creatives before launch Analyze performance data and iterate based on results Work closely with the media buying team to improve campaign performance Build repeatable creative systems that can scale across multiple clients Requirements: Proven experience creating high-performing paid social creatives Strong understanding of direct response marketing Experience with Meta (Facebook & Instagram) advertising Able to identify winning hooks, offers, and messaging Comfortable using performance metrics to guide creative decisions Excellent communication and organizational skills Ability to manage multiple client accounts simultaneously Available full-time, 40 hours per week Bonus Points: Experience with coaches, consultants, info products, or live events Familiarity with AI tools like ChatGPT or Claude for creative research Experience producing UGC-style and founder-led video ads Experience scaling campaigns with six-figure monthly ad budgets How to Apply Send us: A 60-second Loom video explaining why you're the right fit. Examples of ad creatives you've directed or produced. The results those creatives generated (CTR, CPA, ROAS, CPL, or other performance metrics). Your favorite ad you've ever created—and why you believe it worked. If your experience is primarily graphic design or video editing without owning the creative strategy behind campaigns, this position is likely not the right fit. We're looking for someone who can consistently develop winning creative concepts that drive measurable business results.

⚠️ Apply through Upwork only. If you contact me directly via email or phone, you will be disqualified. The Business SWAGO (swago.com) is a custom apparel and promotional products company based in South Florida, est. 1986. We serve B2B clients (contractors, trades, corporate, restaurants) and DTC buyers ordering custom screen printing, DTF, embroidery, and promo items. Not print-on-demand — real production, nearly 40 years in business, growing ecommerce channel. Sweet spot is businesses ordering 24-500+ pieces. ## The Role Own our paid acquisition — primarily Meta, GA4 and Microsoft Clarity are live. We don’t want button-pushers. We want someone who can explain why a campaign structure will work for this business, thinks about funnel architecture and creative strategy together, and flags site-level conversion issues instead of just optimizing CPMs. ## Key Competitors - **ultra press** — ultrapress.com (largest player, massive ad spend, broad DTC + B2B) - **RushOrderTees** — rushordertees.com (mid-market, strong Google presence, fast turnaround positioning) - **Branded Bills** — brandedbills.com (premium custom headwear, strong DTC brand + B2B custom) - **UberPrints** — uberprints.com (online-first, design tool focus, DTC heavy) Review their active ads in the Meta Ad Library (facebook.com/ads/library) before applying. Clear thinking over polish. If you can articulate strategy as well as you execute, let’s talk.

Rhinestone is a rapidly growing alcohol-free brew brand born in the high desert of Arizona. Built on western heritage, adventure, and authentic storytelling, we're looking for a Meta Ads Specialist to help us scale our paid social efforts over the next 90 days. About Rhinestone Rhinestone is an alcohol-free brew with 0.0% ABV, 5 calories, 0 carbs, and gluten-free ingredients. We are currently distributed throughout Arizona in retail locations, bars, restaurants, and specialty accounts. Our organic content engine is already producing strong results, and we're looking for a Meta specialist who can maximize performance through strategic media buying, audience development, testing, and optimization. Scope of Work We are seeking a contractor for an initial 3-month engagement to: Audit current Meta advertising efforts Develop a paid social strategy aligned with brand goals Build and optimize Meta campaigns Create audience segmentation and retargeting funnels Improve ROAS and customer acquisition Build testing frameworks for creative, copy, and offers Manage campaign budgets and performance reporting Provide recommendations on creative direction and messaging Collaborate with our internal content team to leverage existing content assets Support retail growth, ecommerce sales, and brand awareness initiatives Ideal Experience 3+ years managing Meta advertising campaigns Proven ecommerce and consumer packaged goods experience preferred Experience scaling emerging brands Strong understanding of conversion tracking and attribution Experience with Shopify integration Experience with Klaviyo is a plus Ability to communicate strategy clearly and provide actionable recommendations Proposal Requirements Please include: Brief introduction and relevant experience Case studies or examples of brands you've scaled Overview of your Meta advertising process Recommended strategy for a growing consumer brand Estimated monthly management fee Suggested deliverables over a 3-month engagement Deliverables Campaign setup and management Monthly performance reports Audience development strategy Creative testing roadmap Recommendations for scaling and optimization Ongoing communication and strategy support This engagement may extend beyond the initial 3-month contract based on performance and fit.

I run a Shopify store selling high-end, canvas wall artwork specializing in vibrant abstract expressionist prints. I am looking for a technical marketing freelancer to set up my ad channels and tracking system correctly so I can find my buyers. This is a fixed-price project broken into milestones. I am not looking for ongoing monthly management right now, but rather a perfect initial setup. Scope of Work: 1. Technical Setup: Ensure my Meta Pixel and Pinterest Tag are correctly connected to Shopify to track conversions and sales cleanly. 2. Pinterest Search Campaign: Build keyword-targeted ad groups focusing on premium interior design niches (Moody Maximalism, Fine Art, etc). 3. Meta Lookalike Audiences: Export customer data/pixel activity from Shopify to build high-intent 1% Lookalike audiences. 4. Tracking: Implement clean UTM tracking tags so I can see exactly which ads generate sales inside my Shopify dashboard. Requirements: - Proven experience setting up Pinterest Business Accounts and Meta Ads Manager. - Experience working with artists, visual galleries, or boutique luxury decor brands. - Deep understanding of how to target high-end interior design and art enthusiast niches. Please include a link to your portfolio or examples of e-commerce brands you have scaled.

Creative Director (Performance Marketing): Full-Time Company: Event Sales Agency We're looking for an experienced Creative Director who knows how to create ads that convert—not just look good. We help coaches, consultants, speakers, and event businesses fill their live and virtual events through paid advertising. We onboard 5–10 new clients every month, and we need someone who can own the creative strategy behind every campaign. This is a full-time role for someone who understands direct response marketing, performance creatives, and how to consistently produce winning ad angles. What You'll Own: Develop creative strategies for Meta ad campaigns Research each client's market, competitors, and audience Brainstorm and script high-converting ad concepts and hooks Write compelling ad copy and video scripts Create creative briefs for video editors and graphic designers Review and provide feedback on creatives before launch Analyze performance data and iterate based on results Work closely with the media buying team to improve campaign performance Build repeatable creative systems that can scale across multiple clients Requirements: Proven experience creating high-performing paid social creatives Strong understanding of direct response marketing Experience with Meta (Facebook & Instagram) advertising Able to identify winning hooks, offers, and messaging Comfortable using performance metrics to guide creative decisions Excellent communication and organizational skills Ability to manage multiple client accounts simultaneously Available full-time, 40 hours per week Bonus Points: Experience with coaches, consultants, info products, or live events Familiarity with AI tools like ChatGPT or Claude for creative research Experience producing UGC-style and founder-led video ads Experience scaling campaigns with six-figure monthly ad budgets How to Apply Send us: A 60-second Loom video explaining why you're the right fit. Examples of ad creatives you've directed or produced. The results those creatives generated (CTR, CPA, ROAS, CPL, or other performance metrics). Your favorite ad you've ever created—and why you believe it worked. If your experience is primarily graphic design or video editing without owning the creative strategy behind campaigns, this position is likely not the right fit. We're looking for someone who can consistently develop winning creative concepts that drive measurable business results.

Paid Media Expert for Lobsterboys — Meta + Google Lobsterboys is looking for an exceptional Paid Media Expert to help elevate an already-performing advertising program across Meta and Google. We are a premium, fisherman-direct live lobster brand with an AOV over $200. Most of the year, we operate around a 5x return based on new customer acquisition only. Our biggest growth periods are May–August and November/December, when lobster demand aligns with Father’s Day, summer BBQs, Fourth of July, holiday gifting, and celebration season. This is not about fixing a broken ad account. It is about taking a strong operation to peak performance during our most important seasons. Our competitors have woken up and are advertising more heavily as well. Goals Drive efficient new customer acquisition across Meta and Google Maintain at least a 3.5x ROAS based on new customer sales only Keep acquisition costs at or below $50 during peak season Exceed prior-year performance while maintaining or lowering CAC Help scale intelligently during peak demand and pull back appropriately during slower periods What We Need We need someone who is highly analytical, detail-oriented, and competitive — someone who knows how to win with creative testing, copy, promotions, offers, audience strategy, and smart optimization. Our customers are affluent food lovers, live seafood buyers, entertainers, gift-givers, and celebration hosts. Approximately one-third of our customer base is Asian-American. We are also building a large library of influencer content with roughly 75 creator assets expected from June–August. We need someone who can test recipe videos, joy-of-live lobster content, UGC, and high-performing organic posts, including potential whitelisting opportunities - this is on top of our creative operation that already creates review content, static, videos etc. Requirements Proven success managing Meta and Google ads for e-commerce brands Strong experience with premium-tier, food, gifting, DTC, lifestyle or seasonal brands preferred Exceptional analytical ability and attention to detail Strong creative testing instincts Fluent English communication Ability to work during U.S. Eastern Time hours Available for one weekly meeting plus regular updates by message as needed Strong ownership mindset and drive to improve performance To Apply. Please include: - Links or names of at least 3 businesses you helped grow with paid google and meta ads in the past 3 years - achieving at least 3x+ ROAS and strong sales growth, especially for premium brands A brief “before and after” description of each account — what changed, what you did, and what impact you had Confirmation that you can provide references for these examples if they are not already visible on your Upwork profile We are open to both newer and established Upwork freelancers, but we are looking for someone with a strong performance mindset, exceptional communication, and the availability/ability to help Lobsterboys win during peak season.

Job Description: Highkey Era is a fast-growing fashion and beauty brand focused on elevated, culture-driven marketing, soft-luxury aesthetics, and modern “it-girl” branding. We are looking for a highly strategic and creative Paid Ads Manager to help scale the brand through high-performing Meta and TikTok advertising campaigns. This is not a basic media buying role. We are looking for someone who understands fashion, beauty, aesthetics, branding, consumer psychology, and performance marketing equally well. You should understand how to build campaigns that feel visually premium while also driving measurable conversions and long-term customer growth. ABOUT THE BRAND: Highkey Era is a modern fashion and beauty brand blending luxury-inspired aesthetics with culturally relevant storytelling. Our focus is on fashion, accessories, beauty, skincare, and elevated lifestyle branding. The ideal candidate understands brands like: • SKIMS • Rhode • Fenty Beauty • Alo Yoga • Revolve • White Fox • House of CB RESPONSIBILITIES: • Develop and manage Meta (Facebook/Instagram) advertising campaigns • Develop and test TikTok ad strategies • Build and optimize conversion-focused campaigns • Create audience targeting strategies and customer segmentation • Analyze campaign performance and optimize based on ROAS, CTR, CPA, and conversion data • Collaborate with our creative/social media team to guide ad creative direction • Identify winning creatives and scale successful campaigns • Set up retargeting campaigns and funnel strategies • Troubleshoot pixel, tracking, and attribution issues when needed • Monitor customer acquisition trends and purchasing behavior • Assist with launch strategies for upcoming collection drops • Help ensure ad creatives align with the brand’s luxury visual identity IDEAL CANDIDATE: • Has proven experience running successful ads for fashion, beauty, skincare, lifestyle, or e-commerce brands • Understands luxury/elevated branding and premium customer positioning • Strong understanding of Meta Ads Manager and TikTok Ads Manager • Comfortable analyzing performance metrics and making strategic decisions • Understands UGC strategy and short-form video advertising • Strong communication and collaboration skills • Highly organized, proactive, and detail-oriented • Able to balance performance marketing with strong brand aesthetics BONUS IF YOU HAVE EXPERIENCE WITH: • Shopify • Klaviyo • Landing page optimization • Creative direction for ads • Influencer/UGC strategy • Fashion or beauty industry experience • Scaling newer brands TO APPLY: Please include: • Examples/case studies of brands you’ve worked with • ROAS or performance results you’ve achieved • Examples of ad creatives you helped guide or produce • Your experience with fashion/beauty/luxury brands • Your preferred monthly management rate or pricing structure • Why you believe you’re a strong fit for Highkey Era specifically We are looking for someone long-term who genuinely understands the brand vision and can help scale Highkey Era into a standout fashion and beauty brand.

Eden is building a disciplined ecommerce growth engine where channel performance, funnel conversion, measurement quality, agency execution, and weekly spend decisions all connect back to profitable acquisition. Role mandate: own Google day-to-day, translate channel signal into team decisions, and help the growth function decide where the next dollar should go. About The Role We are hiring a Google Channel Manager to own Google as a core acquisition channel while helping the broader growth team understand what Google is telling us about demand, signal quality, funnel performance, creative, offer, and budget posture. This is a hands-on channel role, but it is not a siloed media-buying role. The right person will manage the day-to-day inside Google while also operating as part of the weekly growth system: reading signal, setting posture, executing tests, capturing learnings, and helping the team decide where the next dollar should go. What You'll Own You will own Google Ads performance across Search, Performance Max, Shopping, YouTube, Display, and related surfaces where applicable. That includes campaign structure, budget pacing, conversion signal, CAC / CPA performance, query quality, test design, and weekly recommendations. Your responsibility does not stop at the Google account. You will help the organization understand what Google performance means for the broader business: Is the channel working, or is the funnel blocking it? Is spend constrained by signal, CAC, creative, offer, or conversion rate? Are we scaling profitable demand, or just feeding the platform? What should CRO, creative, data, lifecycle, agency partners, and leadership do next? Key Responsibilities Own day-to-day Google Ads execution, optimization, pacing, and performance. Manage campaign structure, search intent, Performance Max logic, query quality, negative keywords, conversion actions, and budget allocation. Translate Google performance into clear weekly business recommendations. Partner with CRO/Data-Rails to verify whether Google signal is trustworthy enough to scale. Partner with landing page, intake, creative, and content owners to identify what channel data says about customer intent and conversion friction. Partner with finance and growth leadership to recommend weekly spend posture based on CAC, CVR, headroom, and signal confidence. Partner with agencies where relevant, while keeping Eden as the owner of performance truth and channel direction. Build a clear test roadmap for Google: what we are testing, why it matters, what decision it will drive, and what happens next. Surface risks early when performance is being distorted by broken tracking, poor event quality, funnel friction, offer mismatch, or weak creative. Contribute to the weekly growth operating rhythm by bringing clear updates, decisions, blockers, and learnings. What Success Looks Like First 30 days Audit the Google account, conversion setup, campaign structure, budget posture, and signal quality. Identify immediate waste, structural issues, and the first decisions needed to stabilize the channel. Create the first weekly Google readout: what changed, what number is trusted, where spend should move, and what decision is needed. First 60 days Establish a clearer operating rhythm: cleaner structure, better weekly readouts, sharper test priorities, and stronger alignment with CRO, data, creative, and finance. Show early CAC / CPA improvement, or clearly isolate the blocker if performance cannot scale yet. First 90 days Build a Google channel system the broader growth team can trust: clear signal, disciplined spend decisions, accountable tests, and a reliable view of when to scale, hold, cut, or fix the funnel first. Demonstrate that Google decisions can be made from trusted business metrics, not platform confidence alone. What We're Looking For Deep hands-on Google Ads experience in ecommerce, DTC, telehealth, healthcare, subscriptions, regulated categories, or high-consideration consumer products. Strong command of Search, Performance Max, conversion actions, attribution caveats, account structure, campaign pacing, and CAC management. Ability to operate inside messy environments where channel performance is affected by funnel, signal, creative, offer, and operational factors. Strong business judgment, not just media-buying skill. Comfort working cross-functionally with growth leadership, finance, CRO, data, creative, lifecycle, and agency partners. Ability to explain performance in plain English and turn analysis into decisions. Strong bias toward ownership: you do not wait for perfect reporting before forming a clear recommendation. Strong Fit Signals You can manage the account yourself and also explain what the account means for the broader growth system. You understand that Google is both an acquisition channel and a source of market/customer signal. You know when CAC is a channel problem, a funnel problem, a tracking problem, or an offer problem. You can pressure-test agency recommendations without needing to replace every agency function yourself. You can help leadership decide what to do this week, not just report what happened last week. This Role Is Not For Someone Who Only wants to manage the Google account in isolation. Relies entirely on platform-reported performance. Does not want to work with CRO, data, creative, finance, or agency partners. Optimizes campaigns without understanding margin, payback, funnel conversion, or organizational priorities. Is more comfortable reporting activity than driving decisions. Why This Role Matters Google is one of Eden's most important demand-capture channels, but the next phase of growth requires more than campaign optimization. Eden needs a channel owner who can connect Google performance to the full growth engine: signal quality, funnel truth, creative learning, agency execution, spend governance, and profitable scale. This person will help Eden build the muscle to make better weekly decisions, move faster with more confidence, and turn Google into a channel the whole organization can learn from and scale around.