We are looking for an experienced paid media partner to help manage Google PPC, paid social, display, remarketing, and audience match campaigns for agency clients. Responsibilities include campaign strategy, setup, keyword research, audience targeting, ad copy, optimization, budget management, conversion tracking recommendations, and monthly reporting. Experience with Google Ads, Meta/Facebook/Instagram Ads, display advertising, remarketing, and lead generation campaigns is required. LinkedIn Ads and agency experience are a plus. This would likely be an ongoing freelance, contractor, or white-label partner relationship. We are looking for someone who can support monthly client campaigns as needed and potentially become our go-to paid media partner. Key Responsibilities Create, manage, and optimize Google Ads campaigns, including: Search campaigns Display campaigns Performance Max campaigns Remarketing campaigns Local/service-based lead generation campaigns Keyword research and campaign structure Ad copywriting and testing Conversion tracking recommendations Ongoing bid, budget, keyword, and audience optimization Create, manage, and optimize paid social media campaigns, including: Meta/Facebook Ads Instagram Ads LinkedIn Ads when appropriate Audience targeting and custom audience setup Lookalike audience strategies Retargeting campaigns Ad creative recommendations Campaign testing and optimization Support audience match and remarketing campaigns, including: Customer list uploads Matched audience campaigns Website visitor retargeting CRM or lead list targeting Custom audience segmentation Campaign strategy based on customer data and buyer intent Help with display and digital media campaigns, including: Google Display Network Banner/display campaign planning Retargeting banners Awareness campaigns Creative size recommendations Placement and audience strategy Provide monthly management and reporting, including: Monthly campaign performance review Budget pacing Lead/conversion tracking Cost-per-click and cost-per-lead analysis Recommendations for improvement Clear reporting that can be shared with clients Suggestions for new campaigns, landing pages, offers, or creative improvements What We Need From You We are looking for someone who can be both strategic and hands-on. You should be able to review a client’s goals, recommend the right ad platforms and campaign structure, build the campaigns, monitor performance, and make ongoing improvements. You should have experience managing ad budgets for small to mid-sized businesses and understand how to make campaigns efficient, trackable, and results-focused. Ideal Experience Experience with Google Ads Experience with Meta/Facebook and Instagram Ads Experience with LinkedIn Ads is a plus Experience with display advertising and remarketing Strong understanding of lead generation campaigns Ability to set up or advise on conversion tracking Comfortable working with landing pages and campaign funnels Ability to write or improve ad copy Ability to recommend creative direction for ads Strong monthly reporting and communication skills Agency or multi-client experience preferred

design banner ads (600x1200) that is perfect for getting traffic to the website in question. I have multiple client sites that need banner ads. This is is a project for someone who understands ADVERTISING PSYCHOLOGY , and how to make ads that deliver clicks front the right people. These are all simple LOW BUDGET bootstrapping operations, nothing connected to exxon or spacex!! So please check my budget (and no , that is not a placeholder, that is the real budget)

Need help setting up conversions events in Google Ads and then configuring Google Tag Manager. There's already triggers within GTM so should be pretty straight forward. Looking to have somebody walk me through this and help me set up these conversion events accurately.

We're looking for a Google Ads specialist who has run campaigns for law firms and can prove it with real numbers. This is not a role for someone with general PPC experience who has "worked with a few attorneys." We want someone who lives in legal lead gen and understands how it's different from e-commerce or lead gen in other verticals. Experience managing Local Services Ads (LSAs) alongside standard search is a requirement, not a bonus — we run both and need someone who understands how they work together. Before anything else, in your proposal, show us actual performance. Don't tell us you've managed law firm accounts — show us cost per lead, cost per qualified case, conversion rates, spend levels, and how those moved over time. If your application doesn't include concrete numbers, we'll assume you don't have them. The work itself is tied closely to offline conversion tracking. A big part of why we're hiring is that lead quality and attribution matter more to us than raw lead volume, so we need someone who actually understands how conversions get fed back into Google Ads from a CRM, not just someone who optimizes inside the ads platform. To be considered, please answer these in your proposal: 1. How do you track offline conversions? Walk us through your actual process, not the textbook version. 2. Do you have direct experience with the Salesforce Data Manager API and offline conversion tracking for Google Ads? Tell us specifically what you've built or maintained. 3. What conversion goals do you typically set in Google Ads for law firms, and why those? 4. How do you manage and optimize Local Services Ads for law firms, and how do you handle lead disputes and attribution between LSAs and standard search? How this works: - We start with a paid assessment of our current account. You'll audit what's there, tell us what's working, what's broken, and what you'd change, and send that back to us in writing. - Based on that, we'll scope the ongoing engagement. If this sounds like you and you've got the numbers to back it up, apply.

I’m the owner of Sudz Auto Detailing, a mobile detailing business serving Massachusetts. I’m looking for an experienced freelancer to help build a strong online marketing foundation—not someone to manage my marketing forever. What I need * Review and optimize my GoDaddy website for local SEO. * Optimize my Google Business Profile. * Perform keyword research for my service area. * Set up Google Analytics 4 and conversion tracking. * Create and configure my Google Ads account and first campaign. * Make sure everything is connected and working correctly. * Provide recommendations for improving local search rankings. * Give me a walkthrough so I understand how to manage everything after the project is complete. What I’m looking for * Experience helping local service businesses. * Strong knowledge of Local SEO, Google Business Profile, Google Ads, and Google Analytics 4. * Excellent communication. * Ability to explain what you’re doing in plain English. * Ability to provide examples of similar projects. Please include in your proposal * A brief description of similar work you’ve completed. * What you would recommend for my business. * Approximately how long the project will take. * Your fixed-price quote. Important: I want to own all accounts (Google Ads, Google Analytics, Google Business Profile, etc.) when the project is complete. This is intended to be a one-time setup with the possibility of occasional future work if things go well.

Solo criminal defense lawyer seeking Google Ads specialist and manger to optimize new Google local service ads and pay per click ads for a newly started law firm in the Centennial, CO area. I'm a 9-time peer voted criminal defense "Super Lawyers" with 28 years experience who moved to Colorado 2 years ago after having my own law firm in Minneapolis, MN/Bismarck, ND who left a large Colorado law firm earlier this year and want to capitalize on my experience and marketability to increase my client base and ROI with Google. SEO and website assistance is a plus, but my MAIN focus (for now) is to improve on my Google Ads rankings/ROI (as criminal defense attorney is one of the most expensive and competitive markets on Google Ads) and I am willing to provide a budget that allows for a lot of flexibility for the right person, but they MUST have experience with Google Ads for criminal defense attorneys/law firms based on the unique nature of these services with Google (as well as their ad policies that severely limit use of certain key words etc.).

Our growing agency seeks to replace our current Google Analytics lead who is responsible for working with Google Analytics and the other entities that interact with it such as Google Tag Manager, Search Console and Google Ads (as far as tracking and Analytics). This role provides occasional and ongoing work related to: - Tracking architecture - Setup, including ensuring clean data - Monitoring - Maintenance - some data analysis Common tasks are things like upgrading a site to GA4, but most of the work involves conversion tracking related items, including ensuring forms and ads are properly tracking across multiple systems.

Project Description We are looking for an experienced SEO and Google Ads specialist, freelancer, or agency to help improve and grow our local home services website. Company provides electrical, plumbing, and related home services in California. We prefer working with providers who understand local service businesses in California, especially the Bay Area, Sacramento, or Los Angeles. However, we are open to strong candidates from other locations. The website is already built and hardcoded. We have a web developer available, and we can involve a designer or content writer if needed. We need someone who can lead the SEO and Google Ads process, not just send a generic audit. Goal is to make the website a real lead-generation channel. We currently receive around 300 leads per month from other advertising platforms. The website itself is currently neglected — we are not actively working on it, and it brings in only about 10–19 leads per month from organic traffic alone. We believe a professional can grow this significantly. Our target is approximately 100 additional leads per month through SEO and Google Ads combined. We understand this is a gradual process — we are not expecting instant results, and we realistically expect meaningful growth to take at least two months to build, with steady, measurable progress rather than an overnight spike. Single Specialist vs. Team Ideally we would like one person who can handle both SEO and Google Ads, because we expect Google Ads to be the faster, more measurable lead channel in the short term, while SEO builds results over time. Google Ads gives us clear attribution — we can see which action led to which result — whereas SEO results are harder to track immediately. That said, we are flexible: -A strong SEO specialist who can confidently deliver results without Google Ads is welcome. -An advanced Google Ads specialist who can deliver results without heavy SEO is also welcome. -A small team or agency covering both areas is fine too. Tell us honestly which model fits you best. Main Tasks -Review current website analytics -Analyze current website structure and SEO status -Prepare page titles, meta descriptions, H1/H2 recommendations -Analyze provided keywords and map them to service pages -Review local competitors and provide a practical correction list -Prepare the website for Google indexing -Review sitemap, robots.txt, crawlability, canonicals, and indexability -Recommend and help implement schema markup -Review Core Web Vitals and page speed issues -Create clear technical tasks for our web developer -Set up or optimize Google Ads campaigns -Review keywords, negative keywords, ads, locations, and landing pages -Set up or verify conversion tracking for calls, forms, and quote requests -Provide weekly updates and monthly performance summaries Expected Deliverables -Technical SEO audit with priority list -Keyword map for SEO and Google Ads -Page title/meta/H1/H2 recommendations -Competitor analysis with specific website corrections -Indexing checklist and Google Search Console recommendations -Schema markup recommendations -Google Ads setup or optimization plan -Conversion tracking checklist -Weekly progress report in simple language -Monthly report with traffic, leads, cost per lead, and next steps Competitor Research We will provide a list of local competitors in electrical, plumbing, HVAC, and home services. The selected contractor should compare our website against these competitors and identify what they are doing better in SEO, Google Ads, landing pages, service pages, local SEO, calls to action, page speed, and lead generation. Preferred Experience -We prefer someone with experience in: -Local service businesses -Home services -Electrical, plumbing, HVAC, handyman, or construction companies -California local SEO -Google Ads for lead generation -Technical SEO for custom or hardcoded websites -Google Search Console -GA4 -Schema markup -Core Web Vitals -Conversion tracking What We Are Not Looking For -Generic SEO packages -Random backlink packages -Blog posting without strategy -AI content spam -Reports with no clear action items -Google Ads management without conversion tracking -A one-time PDF audit with no implementation support -Reporting and Workflow -We expect transparent work. Please be ready to: -Track time through Upwork -Send short weekly updates -Create clear tasks for our developer -Explain technical recommendations in simple business language -Get approval before major changes Budget & Compensation Our compensation structure is: Fixed monthly retainer of $1,200–$1,500 per month, targeting approximately 100 additional leads per month. Additional performance bonuses for organic growth and lead volume beyond the target — to be discussed and agreed individually as results develop over time. Important — what this budget covers: this amount is the compensation paid directly to the freelancer or agency for their work only. It does NOT include: Advertising spend (Google Ads budget will be funded separately by us). Content creation, if needed (handled and paid separately). Web developer time (we have a developer available, paid separately as needed). We are open to discussing the exact structure, but we value clear deliverables, time tracking, and measurable progress over the lowest price. Once organic growth and lead volume become measurable, we are glad to discuss additional compensation tied to the number of extra leads generated — this is a conversation about the longer-term partnership, since we expect this process to take at least two months to show meaningful results.

Company Overview Health Benefit Services LLC (HBS) is an established independent insurance agency serving Western Pennsylvania. The business focuses on Medicare, health insurance, auto and home insurance, life insurance, annuities, and commercial insurance. We support approximately 16,000 clients and want a contractor who can improve visibility, generate qualified inbound leads, strengthen recruiting marketing, and build repeatable digital growth systems. Position Summary We are looking for a hands-on growth marketer who can own execution across SEO, AI search visibility, Google Ads, website optimization, landing pages, content, and lead generation. This is a results-oriented contract role for someone who can both think strategically and get the work done. This is not a general social media position. We are specifically looking for a contractor with proven lead generation experience who understands search intent, conversion, local visibility, and performance marketing. What Success Looks Like · Increase qualified inbound insurance leads · Improve local and organic search visibility · Strengthen visibility in AI-generated search results · Launch and improve paid campaigns that produce measurable ROI · Improve website conversion rates and landing page performance · Generate recruiting leads for insurance agents · Build repeatable marketing and automation systems that scale Scope of Work SEO and AI Search Visibility · Improve rankings for high-intent local insurance searches · Create or optimize service and location landing pages · Develop content that performs in traditional search and AI-generated answers · Recommend and implement technical SEO improvements where needed · Build authority content around Medicare, health, auto, home, life, annuities, and commercial insurance Google Ads / Paid Lead Generation · Manage Google Ads campaigns focused on lead generation · Improve landing page performance and conversion rates · Track cost per lead, lead quality, and return on ad spend Website Management · Maintain and improve the company website · Build landing pages and service pages that support lead generation · Identify and improve user experience issues that reduce conversion Social Media & Content · Create educational content that supports search visibility and trust · Repurpose content across relevant channels when useful · Prioritize content that contributes to lead generation, not vanity engagement Recruiting Marketing · Build recruiting funnels and landing pages for insurance agents · Support campaigns that attract qualified recruiting inquiries · Develop simple follow-up sequences for recruiting leads Ideal Contractor Profile · Proven experience with SEO, local SEO, and lead generation · Working knowledge of AI search optimization / answer engine optimization · Experience managing Google Ads or similar paid acquisition campaigns · Strong writing and conversion-focused content skills · Hands-on experience with websites, landing pages, and conversion improvements · Comfortable working independently and showing results with minimal oversight · Able to explain what has worked in past lead generation engagements Strong candidates may come from freelance growth marketing, boutique agencies, lead generation firms, insurance marketing, or small businesses where they directly owned pipeline growth. Work Structure and Budget · Part-time contract engagement · Estimated 15 to 25 hours per week to start · Remote preferred; hybrid may be considered · Potential for longer-term expansion if performance is strong How Performance Will Be Evaluated · Growth in qualified website traffic · Improved rankings for target search terms · Improved visibility in AI-driven search experiences · Lead volume and lead quality · Landing page and website conversion improvements · Recruiting inquiries generated · Lower cost per lead over time

I have an education/software company and looking for someone to run ads. We have been operating for 2 years so we have existing pixel data, performing ads, and we just want to move away from the agency model. It will be meta and Google as the platforms. I will expect you to help with static creatives, give direction on video creatives, and be actively involved daily in the management of my ads.