Project Description We are looking for a highly proactive digital advertising and AI operations specialist to help us grow and operationalize a niche healthcare directory and AI-powered marketing platform serving specialized providers across the United States and Canada. This is not a basic virtual assistant role. This is not a task-only ad management role. We are looking for someone with a digital advertising first background who can work with our emerging AI operating system to help build, improve, and automate the systems behind provider profile promotion, Meta ad campaigns, creative production, client reporting, AI chat summaries, and recurring revenue growth. The right person will help us turn our current ideas, workflows, campaigns, reporting, and AI tools into a more scalable operating system. We are looking for a go-getter who can think, build, test, recommend, improve, and help us move faster. What We Are Building We operate a specialized healthcare directory with provider profiles, membership tiers, local awareness campaigns, and a developing AI operating system. Our growth model includes: Provider directory profiles Profile upgrades Localized Meta ad campaigns Advanced profile-promotion campaigns AI Chat Assistants on provider profile pages Monthly transparent performance reports Archived AI chat summaries Website chatbot upgrade opportunities Workflow automation AI-assisted reporting Future operating-system tools for participating providers We need someone who can work with our team and AI OS architect to help build the operational layer around this business. What You Will Help With Digital Advertising & Campaign Support You will help build and improve repeatable Meta ad campaign workflows. This may include: Creating Meta/Facebook/Instagram traffic campaigns Helping structure profile-promotion campaigns Developing ad creative concepts and variations Writing or improving ad copy Helping organize campaign naming conventions Helping create UTM structures Reviewing campaign performance Identifying opportunities to improve campaign results Helping standardize how campaigns are launched and reported The goal is to make campaigns easier to launch, manage, measure, and scale across many participating providers. Creative & Video Support You should be comfortable helping with simple creative production and short-form content. This may include: Editing short videos for Facebook/Instagram ads Repurposing provider-submitted video content Creating social-ready video clips Adding captions, light branding, and simple visual polish Creating Canva or CapCut templates Helping create reusable creative formats Testing new messaging angles Thinking creatively about how to educate patients in a simple, trustworthy way You do not need to be a Hollywood-level video editor, but you should be capable of producing clean, usable digital ad creative. AI OS Workflow Development You will work with our developing AI operating system and our technical AI architect to help improve workflows. This may include: Identifying tasks that can be automated Helping design campaign setup workflows Helping design monthly reporting workflows Helping design client communication workflows Helping organize archived AI chat summaries Helping document repeatable processes Helping test AI-assisted workflows Helping identify what the OS should do next We are not looking for someone who waits to be told every step. We want someone who can look at a process and say: “This can be improved.” “This can be automated.” “This should be templated.” “This should be reported differently.” “This would help us move more clients to the next level.” Reporting & Client Transparency A major part of the role will be helping us build impressive monthly reports for participating providers. Reports may include: Campaign creative used that month Campaign messaging promoted Profile visits Phone clicks Website clicks Contact actions Other micro-conversions AI Chat Assistant activity Archived chat transcript summaries Common patient questions Common patient concerns Conversion improvement recommendations Suggested next steps We want our monthly reporting to feel much more transparent and useful than a standard digital marketing report. The right person will help us create reports that providers actually value. Growth & Upgrade Path Support We are building a product ladder that moves providers from basic directory visibility into deeper AI-powered services. You will help us improve the workflows that move clients from: Basic profile visibility To promoted profile campaigns To advanced profile campaigns To website AI Chat Assistant adoption To deeper AI operating system adoption This role requires someone who understands that campaigns, reporting, creative, automation, and client communication all work together to create recurring revenue growth. Who We Are Looking For We are looking for someone entrepreneurial, proactive, and curious. The ideal candidate: Has a strong digital advertising background Has experience with Meta/Facebook/Instagram ads Understands funnels, conversion paths, and client reporting Can think strategically about how to grow recurring revenue Has basic video editing or short-form creative experience Is comfortable using AI tools Is interested in workflow automation Can document processes clearly Can make recommendations without waiting to be told Is comfortable working with a developing AI operating system Likes building systems, not just completing tasks Can work independently and bring ideas to the table We do not need a pure software developer. We do not need someone who only follows instructions. We need a digital growth operator who can help us build the machine. Helpful Experience Experience with any of the following would be helpful: Meta Ads Manager Facebook/Instagram traffic campaigns Facebook/Instagram lead generation campaigns Google Analytics 4 Google Tag Manager Looker Studio GoHighLevel or similar CRM platforms Zapier, Make, n8n, or similar automation tools Canva CapCut Descript Adobe Premiere ChatGPT, Claude, or other AI tools AI workflow design CRM workflows Local business marketing Healthcare, wellness, or professional services marketing Directory or membership platform marketing SEO/GEO workflows Client reporting dashboards You do not need to know all of these, but you should be comfortable learning and experimenting. Initial Project Focus The first phase will likely focus on helping us build a repeatable workflow for profile-promotion campaigns. This may include: Reviewing our current workflow Helping define a repeatable Meta campaign structure Creating reusable creative templates Creating reusable reporting templates Helping map how the AI OS can assist with campaign setup and reporting Helping design the monthly report structure Identifying areas where the process can be automated Documenting the workflow so it can be repeated across many providers We will likely use one provider profile as the initial test case before expanding the workflow across more participating providers. What Success Looks Like Success in this role means: Campaign workflows become easier to launch Creative production becomes more repeatable Reporting becomes more transparent and impressive AI-assisted workflows become more useful Manual tasks become systematized Processes are clearly documented Upgrade opportunities become easier to identify Clients receive better insight into performance The business becomes less dependent on one-off manual execution The system improves every month Important Note This role is for someone who wants to help build and improve a growing system. We are not looking for a passive contractor who waits for a checklist. We are looking for someone who can bring ideas, spot gaps, improve workflows, and help turn a niche healthcare directory and AI-powered marketing platform into a scalable growth engine. How to Apply Please include a short response answering the following: What is your experience with Meta/Facebook/Instagram advertising? What is your experience with AI tools or workflow automation? What is your experience with video editing or ad creative? What is an example of a campaign, workflow, system, or process you helped improve? Why does this type of entrepreneurial digital advertising and AI operations role interest you? Please do not send a generic cover letter. We are looking for someone who can think, build, and help us grow.

Job Description We are a marketing and advertising agency based in South Florida looking for an exceptional Social Media Expert to join our extended team. We are serious about supporting our clients, protecting their brands, and producing high-quality work, but we also believe in having fun while doing it. We love our clients, we truly believe we have the best clients in the world, and we love what we do. We are looking for another amazing person or company to help us continue delivering thoughtful, polished, strategic social media content for the upscale organizations we support. This is not a “just throw up a few posts” type of role. We are looking for someone who understands brand voice, professional tone, visual presentation, caption writing, audience engagement, and the importance of making every post feel intentional. Our clients are established businesses and upscale corporations, so the content must feel polished, smart, professional, and aligned with each client’s brand. The right person will be responsible for helping manage and run our clients’ social media pages across all major platforms. This includes writing social media post content, sourcing appropriate images or creative direction, preparing content calendars, scheduling posts, and helping ensure each client’s social presence stays consistent, elevated, and engaging. You will not be on an island. We have a Director of Creative and Branding who will help guide creative direction, brand standards, messaging, visuals, and overall positioning. However, we need someone who can take direction and run with it, think strategically, write beautifully, stay organized, and bring strong social media judgment to the table. Florida strongly preferred We have a strong preference for an individual or company based anywhere in Florida. Responsibilities Write strong, polished social media captions for a variety of professional clients. Create and manage monthly social media content calendars. Source appropriate images, graphics, stock visuals, or visual inspiration that aligns with each client’s brand. Schedule posts across platforms, including LinkedIn, Facebook, Instagram, X, and others as needed. Adapt tone and messaging for different industries, audiences, and platforms. Understand how to make content feel professional, engaging, and not generic. Help identify content opportunities, campaign ideas, post themes, and engagement angles. Review client materials, websites, brand guides, and notes to understand each client’s voice. Coordinate with our internal creative/branding director for visual direction and brand alignment. Organize content clearly for review and approval. Make edits based on client or internal feedback. Ensure posts are accurate, clean, well-written, and free of typos. Stay aware of social media best practices, content trends, and platform expectations. Help us protect the quality and reputation of every client brand we represent. What We’re Looking For An excellent writer who can create polished, strategic social media content. Someone who understands professional, upscale, corporate, and service-based brands. Strong experience managing business social media accounts. Excellent judgment with tone, visuals, messaging, and brand voice. Someone who can write in different voices for different clients. A proactive thinker who can bring ideas, not just wait for assignments. Highly organized and reliable with deadlines. Comfortable working with content calendars, scheduling tools, Figma, Google Docs, and project management systems. Someone who takes pride in details. Someone who understands that social media is not just posting; it is brand presence, consistency, visibility, credibility, and relationship-building. A true team player who wants to become a valued asset to our agency. Preferred Based anywhere in Florida. Experience working with marketing agencies. Experience writing for professional services, insurance, finance, legal, hospitality, or other corporate brands. Experience with LinkedIn content for executives and companies. Experience with scheduling platforms such as Metricool or similar tools. This Role Is a Great Fit For You If You love writing. You understand the difference between generic content and content that actually feels like a brand. You care about tone, punctuation, grammar, and visual presentation. You can balance professional polish with warmth and personality. You enjoy being part of a creative, fast-moving marketing team. You want ongoing work and a long-term relationship, not just a one-time project. You take ownership and care about making clients look good. This Role Is Not a Fit If You rely heavily on AI-generated captions without editing or strategy. You submit generic content that could apply to any company. You are not detail-oriented. You miss deadlines or need constant follow-up. You do not have experience writing professional social media content. You are only comfortable with casual influencer-style content. Team meetings Initially, the social media team will meet weekly for about 30 to 45 minutes to collaborate. After the new team member settles in, meetings will transition to a biweekly schedule. To Apply Please include: A brief introduction about you or your company. Examples of social media accounts or posts you have written or managed. A few industries you have experience writing for. The platforms you are strongest in. Your hourly rate or preferred monthly structure. Whether you are based in Florida. A short explanation of how you approach creating content for a professional brand. We are looking for someone amazing, talented, reliable, creative, and truly excited about becoming part of our extended team. If that sounds like you, we would love to hear from you.

Hey, I’m looking for a highly capable, well spoken assistant to support me with day-to-day tasks and grow alongside me long-term. This role is best suited for someone who genuinely enjoys supportive positions and is fully committed, meaning you’re open to working long hours daily without juggling other jobs. Key responsibilities include: + Solving problems and finding answers independently + Conducting thorough research on any topic + Assisting with hiring and firing + Managing a small team + Proofreading and identifying mistakes in videos and scripts + Generating ideas and solutions + Helping with purchasing and shopping tasks + Learning quickly and handling feedback well Extra: Be open to UGC, being part of video ads. Not necessary, but useful. The goal is to hire you full-time, long term. Your salary will increase over time as you improve and take on more responsibility. This role is for someone who thrives in a supportive, behind-the-scenes position. If this sounds like you, include the word “right-hand” in your application.

**SEO Website Copywriter Needed for Real Estate Rebrand + New Website Launch** We are a real estate team currently rebranding and launching a new website, and we are looking for an experienced website copywriter to help us get all of our core website copy in the best possible place before launch. This project includes writing and/or rewriting a large number of website pages across buyer, seller, investor, development, town/market guide, and team pages. We need the copy to be polished, strategic, locally informed, and optimized for both traditional SEO and GEO/AI search visibility. We are not looking for generic real estate copy. We need someone who can take our brand direction, local market knowledge, service offerings, team differentiators, and existing ideas, then turn them into clear, warm, trustworthy, search-friendly website copy that feels specific to us and the communities we serve. **Project Scope** We need copy written or rewritten for the following website sections: **Buy** * Relocation Guide * How We Win In This Market * Buyer FAQs **Sell** * Results That Speak For Themselves * How We Market Your Home * Selling Process * Prep Your Home For Listing * Seller FAQs **Invest** * ROI & Rental Income Calculator page copy * Why Invest * Types of Investment Properties * 1031 Exchange Guide * Investment FAQs **Developing** * Our Active Developments * Development Case Studies * Development Process * Permitting and Zoning Resources * Development FAQs **Town & Market Guides** These pages will require local research and SEO/GEO strategy. We want them to be genuinely useful, locally specific, and optimized for people searching for information about buying, selling, living, relocating, or investing in these areas. * Southern York County: York, Kittery, Eliot, and South Berwick * Ogunquit and Wells * The Kennebunks: Kennebunk, Kennebunkport, Arundel * Noble: North Berwick, Berwick, and Lebanon * Springvale & Sanford Region: Sanford, Springvale, Alfred, and Acton * Saco Bay Area: Saco, Biddeford, and Old Orchard Beach * Sebago Lake Region: Raymond, Windham, Standish, Sebago, and Casco * Long Lake Region: Naples, Bridgton, and Harrison * Seacoast NH: Portsmouth, Rye, North Hampton, and Hampton * Greater Dover NH: Dover and Rochester **Additional Website Pages** * Meet The Team * Why Choose Us * What People Say About Us * Community Partnerships We will also need agent bios rewritten so they feel consistent with the new brand, while still keeping each agent’s individual personality, expertise, and local connection intact. **What We Need From You** We are looking for someone who can help with: * Website copywriting for a real estate brand * SEO strategy and keyword-informed copy * GEO/AI search-friendly content structure * Local area research for town and market guide pages * Rewriting agent bios in a polished but human way * Organizing copy so it is clear, skimmable, and conversion-friendly * Asking us the right questions about our process, marketing strategy, client experience, development work, investment knowledge, and team differentiators * Creating copy that supports the launch of a new brand and website Some pages will require information from us, especially pages about our process, how we market homes, how we win for buyers, what makes our team different, our development work, our investment experience, and our community partnerships. We are happy to provide notes, calls, documents, examples, and internal context as needed. **Ideal Experience** The ideal freelancer has experience with: * Real estate website copywriting * Local SEO * Community/town guide content * Service-based business websites * Brand voice development * High-converting website copy * Writing for both humans and search engines * Structuring content for Google search, AI search, and featured-answer style visibility Experience writing for real estate teams, brokerages, developers, luxury/local brands, relocation content, or investment real estate is a major plus. **Tone & Brand Direction** We want the copy to feel polished, trustworthy, warm, and locally rooted. It should sound professional without being stiff, elevated without being cold, and strategic without feeling generic or overly salesy. The goal is to position our team as knowledgeable, experienced, connected, and deeply useful to buyers, sellers, investors, developers, and people exploring the communities we serve. **Deliverables** Please include in your proposal how you would approach a project like this, including: * Your process for SEO/GEO research * How you handle local area research * How you gather information from clients * Estimated timeline for a project of this size * Whether you prefer to price per page, hourly, or by project * Examples of real estate, local SEO, or service-business website copy you have written We are looking for someone who can help us bring clarity, consistency, and strategy to a large website copy project ahead of our brand and website launch.

Hey! Please read: I'm looking for a full-time, long-term assistant to help me in my everyday tasks & grow alongside me. No need to have a lot of experience, you'll learn everything you need to know after getting hired. Salary starts at $1K/month and goes up from there. The more reliable you become, the higher you'll get paid. I don't have a limit in mind. This is for people who are are passionate about supportive roles and, therefore, open to working long hours every day. No other jobs. Here are some examples of what you should be good at: - solve problems, find answers to anything, be resourceful - do thorough research on any topic - help hire people - manage a few employees - proof read, check mistakes in videos - come up with ideas - learn (or already knows) about clothing, materials, cuts - be good with criticism BONUS: If you're great at UGC (being on camera), that will be extremely useful, since running ads is my main priority. The plan is to hire you long-term, & you'll take part in most of the things I do. Your salary increases as we go on and as you get better at handling responsibilities. Message "EXCELLENT" if this sounds like you.

I am launching a new nonprofit organization called Areivim, with the tagline “Where You Belong.” Areivim is inspired by the phrase “Kol Yisrael areivim zeh lazeh,” the idea that all Jews are responsible for one another. The organization will create warm, accessible, nonjudgmental spaces for Jews seeking connection, meaning, belonging, and a deeper relationship with Jewish life and the Jewish People. I am looking for an experienced nonprofit consultant, attorney, CPA, or formation specialist to help guide and support the launch of the organization. The project may include assistance with: Forming a California Nonprofit Public Benefit Corporation
Drafting Articles of Incorporation with appropriate 501(c)(3) language
Drafting bylaws and basic governance documents
Creating conflict-of-interest and board policies
Preparing initial board resolutions/minutes
Advising on board structure and founder compensation issues
Helping obtain an EIN
Preparing or advising on IRS Form 1023 or 1023-EZ
Guiding California charitable registration and state compliance
Advising on accounting setup, donation tracking, and annual filing requirements
Helping create a basic launch checklist and timeline The ideal person has specific experience forming California nonprofits and helping organizations apply for 501(c)(3) recognition. Experience with religious, educational, community-building, or Jewish nonprofit organizations is a plus. Please include your relevant experience, whether you are an attorney/CPA/nonprofit consultant, examples of similar organizations you have helped form, what is included in your service, your estimated timeline, and your fee.

Senior Software Engineer (AI-Focused, Contract – US) Position Summary W Energy is seeking a Senior Software Engineer (Contract) to help drive the integration of AI capabilities into our core platform. This role is focused on building AI-powered product features, not just experimenting with models—embedding intelligence directly into workflows across our upstream and midstream solutions. You’ll design and implement AI-driven functionality that improves automation and user experience. This includes leveraging LLMs, machine learning models, and modern AI tooling within a production SaaS environment. This is a hands-on role for someone who can move quickly, make pragmatic decisions, and bring AI concepts into real, scalable product features. Responsibilities • Design and implement AI-powered features within the platform (e.g., automation, recommendations, copilots) • Integrate LLMs and/or ML models into existing services and workflows • Evaluate, select, and optimize AI tools, APIs, and frameworks for production use • Collaborate with Product to translate business problems into AI-driven solutions • Build and maintain scalable backend services to support AI functionality • Profile, test, and optimize performance of AI-integrated systems • Ensure reliability, security, and cost-efficiency of AI components in production • Contribute to architecture decisions around AI integration and system design • Partner with engineering teams to embed AI into existing applications without degrading stability Requirements • 5+ years of experience as a software engineer in a SaaS or cloud-based environment • Strong backend engineering experience (RoR and/or Golang preferred) • Experience integrating APIs and working within distributed systems • Hands-on experience with AI/ML tools (e.g., OpenAI, Anthropic, Hugging Face, or similar) • Experience building or integrating AI-powered features into applications (not just experimentation) • Strong understanding of data flow, system design, and performance optimization • Experience with relational databases (SQL Server or similar) • Familiarity with microservices architecture, Kubernetes, and CI/CD pipelines • Experience deploying applications in Azure or similar cloud environments • Strong problem-solving skills with ability to work in ambiguous, fast-moving environments • Builder mindset—someone who can take an idea and turn it into a working feature quickly • Pragmatic approach to AI (focus on value, not hype) • Ability to work independently in a contract environment while collaborating closely with internal teams • Strong communication skills and ability to explain AI concepts to non-technical stakeholders Preferred • Experience with prompt engineering, embeddings, or retrieval-augmented generation (RAG) • Exposure to model evaluation, fine-tuning, or AI performance monitoring • Experience with event-driven architectures or real-time data processing • Background in energy, fintech, or other complex data-driven industries

I need help getting a job, but mostly need help getting an interview firstly. Seeking someone to SOURCE and APPLY for HR jobs for me. This person that will help me will have experience in recruitment and job application processes, ensuring my resume (and sometimes my cover letter) are a bit tailored to each job. I have recently worked with an Executive Coaching company and my resume is ready for action, however, it needs to be revised again so that I am not overqualified for these types of roles that I am seeking, either PT or FT, with $60,000k plus compensation, and open to hybrid work. Since I live in Texas, CST time, I am an ideal remote working candidate since can work EST, CST, PST: People Operations Coordinator People Operations Specialist HR Operations Specialist Employee Experience Specialist Recruiting Operations Coordinator Talent Coordinator People & Culture Coordinator HR Program Coordinator Remote HR Coordinator Remote People Operations Remote Recruiting Coordinator Remote Talent Coordinator Remote HR Assistant Remote Employee Experience Remote HR Operations But basically, I'd like a job as soon as possible and I will take anything that's reasonable and remote. My career background and education makes me a qualified candidate, and a bit of an over-qualified candidate, for the type of HR remote roles I am going for (previously HR Director roles and hold MBA and SHRM-SCP). Attached is my last resume I submitted online for an HR Operations Remote position - to give you an idea of what you'd initially be working with. Also attached is my Executive Biography. Happy to 'downgrade' and delete my qualifications and past job titles, if needed, but I'd ideally like to keep my LinkedIn as "Director-level" as possible, as I am currently networking in my local area for some HR Manager/HRBP/ HR Specialist roles. Hoping someone can help me land those interviews! Please :-)

Job Title: Creative Community Manager (Social Media & Copywriting) Job Type: Full-Time (Remote with Travel) Location: Remote (Quarterly travel to Cleveland and Toledo may be required) Salary: $6,250 / month About Us We are a fast-paced boutique creative agency managing a diverse portfolio of exciting consumer accounts, including multi-unit franchise and Quick Service Restaurant (QSR) brands. We believe that great brands aren’t just seen; they are felt. Our team is dedicated to building hyper-engaged digital neighborhoods, and we are looking for a collaborative partner to help us scale our client accounts. Role Overview We are seeking a high-energy, creative Community Manager with 3+ years of experience to serve as the digital voice for our clients across primary channels like TikTok, Meta, and LinkedIn. In this role, you won't just moderate comments. You will actively shape the conversation. You must have your finger on the pulse of shifting internet culture, an innate understanding of viral trends (TikTok, Reels, Threads), and a sharp copywriting edge. If you know how to turn a simple customer inquiry into a viral, brand-building moment, we want you on our team. Key Responsibilities • TikTok Channel Management: Own day-to-day community engagement on TikTok—replying to comments, joining trending conversations, and leveraging sounds, duets, and cultural moments to grow reach and engagement for our QSR and franchise brands. • Meta Channel Management: Manage daily community interactions, comments, and direct messages across all Meta platforms, including Instagram, Facebook, and Threads. • LinkedIn Strategy: Foster professional community engagement and network growth on LinkedIn for corporate and B2B accounts. • Multi-Platform Engagement: Maintain a daily presence across additional client channels, including YouTube, Yelp, and Google Business Profile. • Trend Spotting: Monitor social media daily to identify breaking cultural trends, sounds, and memes, translating them into immediate, actionable content ideas for our QSR and franchise accounts. • On-Brand Copywriting: Write punchy, engaging, and culturally relevant copy for captions, community replies, and localized store promotions. • Reputation & Review Management: Maintain a high standard of customer service by swiftly addressing feedback, de-escalating customer complaints, and boosting local store sentiment. • Social Listening & Insights: Use social listening and analytics tools to monitor brand sentiment, track conversations, and surface real-time engagement opportunities. • Performance Reporting: Track engagement KPIs (response time, engagement rate, follower growth, and sentiment) and deliver regular reporting with actionable recommendations. • Cross-Functional Collaboration: Partner directly with our internal creative and account teams to share community insights, feedback, and user-generated content (UGC) that informs future campaigns.Qualifications • Experience: 3+ years of professional social media, community management, or copywriting experience. Agency or hospitality, food, and beverage experience is a massive plus. • Platform Expertise: Proven track record of managing and growing communities specifically on TikTok, Meta networks, and LinkedIn. • Trend Fluent: Deeply embedded in social media platforms. You know what’s trending before it hits the mainstream. • Copywriting Chops: A proven portfolio of creative, witty, or distinct brand writing. You can adapt seamlessly to different brand voices, whether they are playful and irreverent or corporate and professional. • Tools: Familiarity with social media management and listening tools (e.g., Sprout Social, Hootsuite, Later, Brandwatch, or similar) and native platform analytics. • Operational Skills: Comfortable managing high-volume consumer interactions and navigating local review platforms like Yelp or Google Maps. • Travel Flexibility: Willingness and ability to travel to Cleveland or Toledo on a quarterly basis for client or store visits. • Mindset: Highly organized, proactive self-starter who thrives in a collaborative, fast-moving agency environment. Benefits • Starting base salary of $6,250 / month. • Paid Time Off (PTO) and paid holidays. • Remote work flexibility. • Clear pathways for professional growth within a rising agency.

We are looking for a client-facing CRO Strategist to help improve website performance, conversion rates, user flow, and landing page effectiveness across eCommerce and lead generation brands. This role is responsible for identifying where websites, landing pages, messaging, and UX are creating friction, then turning those insights into clear testing ideas, briefs, recommendations, and action plans. We need someone who thinks holistically about the full user journey, including site structure, page experience, messaging, trust-building, merchandising, flow, and conversion strategy. The right person should be strong in conversion-focused messaging, page structure, user behavior analysis, testing strategy, and cross-functional collaboration with paid media, creative, design, and development teams. What this role will own Website conversion strategy -Audit websites to identify friction points, drop-off risks, weak messaging, poor hierarchy, unclear CTAs, and missed conversion opportunities -Review core site flows such as homepage, collection/category pages, product pages, service -pages, landing pages, cart, and key lead gen paths -Make recommendations to improve user experience, clarity, trust, offer presentation, merchandising, and purchase path progression -Help shape site structure and page flow with conversion in mind, not just visual appeal Landing page strategy and optimization -Develop landing page recommendations and briefs for paid traffic, promotional campaigns, key products, lead generation offers, and major site initiatives -Ensure landing pages align with traffic source, audience intent, offer, and ad messaging -Recommend improvements to layout, content hierarchy, CTA placement, trust signals, page sections, and conversion flow -Work with design and development to bring landing page concepts to life -Continuously review landing page performance and recommend iterations based on results Messaging and conversion copy -Lead or support messaging exercises to improve how brands communicate value on-site -Help shape positioning, page copy, headlines, section logic, offer framing, and CTA language -Bridge the gap between ad messaging and onsite messaging so there is stronger continuity from click to conversion -Write or direct conversion-oriented copy that balances brand voice with performance goals -Improve weak, generic, or unclear messaging across core pages and landing pages User behavior analysis and CRO insights -Use tools like Hotjar, Microsoft Clarity, GA4, Shopify analytics, heatmaps, recordings, scroll depth, click behavior, and funnel data to identify issues and opportunities -Analyze user behavior to uncover why visitors are not converting, where they are hesitating, and what changes could improve performance -Translate behavior and analytics data into clear, actionable recommendations rather than just reporting observations -Prioritize opportunities based on likely impact, ease of implementation, and business relevance Testing strategy -Build and prioritize testing ideas across messaging, layout, offer framing, CTA placement, content flow, and site UX -Create structured testing roadmaps instead of random one-off ideas -Develop clear hypotheses, what is being tested, why it matters, and how success should be measured -Partner with internal teams to move tests from idea to live implementation -Help establish better process and rigor around CRO testing across clients Cross-functional collaboration -Work closely with paid media strategists to improve post-click conversion performance -Collaborate with designers on wireframes, page layouts, hierarchy, and user experience recommendations -Collaborate with developers to make sure recommendations are implementable and prioritized correctly -Present findings, opportunities, and recommendations to internal team members and clients in a clear, strategic way -Help connect website strategy, paid media strategy, creative strategy, and user experience into one cohesive growth approach What success looks like -Websites and landing pages become clearer, more persuasive, and easier to navigate -Clients have stronger messaging and better conversion paths across core pages -Paid traffic lands on pages that match audience intent and convert more efficiently -Testing becomes more structured and strategic rather than reactive -We develop a stronger, more repeatable CRO offering internally -This person can confidently identify what is hurting conversion and recommend what should happen next Ideal background - 4–7+ years of experience in CRO, website strategy, landing page strategy, UX for conversion, or related roles -Strong experience with eCommerce and/or lead generation websites -Experience improving conversion performance across websites, not just ads or copy in isolation -Strong understanding of landing page best practices, user intent, conversion psychology, and onsite friction reduction -Comfortable reviewing both design/UX and copy/messaging through a conversion lens -Experience using tools like Hotjar, Clarity, GA4, Shopify analytics, A/B testing tools, or similar platforms -Able to communicate clearly with clients and internal teams -Able to turn vague website problems into specific recommendations, test ideas, and page briefs Strong fit if you can -Look at a homepage, PDP, collection page, or landing page and immediately identify what is likely hurting conversion -Understand why messaging is failing, not just whether it sounds good -Build page recommendations that improve both clarity and action -Balance brand presentation with performance needs -Think beyond isolated landing pages and improve full-site conversion flow -Work well with paid media, design, dev, and strategy without staying trapped in one silo Not the right fit Pure visual designer with no testing or conversion depth -Pure copywriter with no UX or user flow understanding -Paid media specialist who only thinks about landing pages tied to ads -General marketer who can talk strategy but cannot diagnose onsite friction or provide concrete recommendations -Analyst who can report what happened but cannot recommend what to change Example responsibilities in practice -Review a client’s homepage and recommend clearer positioning, stronger offer framing, better section order, and improved CTA strategy -Audit a product detail page and identify missed trust signals, weak conversion content, poor mobile UX, or merchandising friction -Create a brief for a paid social landing page that better matches the ad hook and product promise -Review heatmaps and recordings to identify where users are getting stuck or confused -Recommend improvements to collection page filtering, product discovery, cart flow, or lead form completion path -Partner with the paid team to improve post-click conversion rate, not just clickthrough rate -Turn findings into a prioritized roadmap instead of a loose list of opinions