The Situation: I recently launched a Google Ads campaign driving traffic to a free music production sample pack (lead magnet). I am spending money, but my conversion data is incredibly muddy and I suspects my tracking setup is fundamentally broken (e.g., GA4 shows "Paid Search" with 20 sessions but 54 key events). I need an expert to do two things before I scale: Diagnose and fix my conversion tracking. Optimize my actual Google Ads strategy so I stop wasting ad spend and scale my sample pack downloads efficiently. What I Need (Scope of Work): Phase 1: Tracking Diagnosis & Fixes Complete audit of Google Tag Manager, GA4, and Google Ads tags to figure out why conversions are over-counting and why paid traffic is bleeding into "Direct." Verify location settings (I suspect I am accidentally leaking budget to international traffic). Phase 2: Google Ads Optimization Strategy Keyword & Match Type Cleanup: Review my target keywords. Tell me exactly which broad match keywords are wasting money and what negative keywords I need to add immediately. Ad Copy & Asset Optimization: Evaluate my headlines, descriptions, and assets to improve my click-through rate (CTR). Bidding Realignment: Recommend the correct bidding strategy once our tracking data is clean, ensuring Google's AI optimizes for actual downloads. Deliverables: The Audit & Action Plan: A concise, prioritized list of technical tracking fixes and immediate ad optimization changes. 7-10 pages Call 1 (1 Hour): Walk me through the tracking issues and the new ad optimization strategy. Call 2 (1 Hour): Implementation Walkthrough. You will guide me over screen-share so I can implement the tracking fixes and ad optimizations myself. I want to learn my own account. What I am Looking For: Google Ads & GA4 specialists with a heavy focus on lead-generation / digital product funnels. A mix of a technical tracker and a sharp growth marketer—someone who understands data layers but also knows how to write high-converting ads and structure search campaigns. Great communication skills. You must be able to explain why a keyword or setting isn't working in plain English. What I am NOT Looking For: Agencies or full-time account managers. This is a fixed-scope audit + optimization blueprint. Project Details: Timeline: 5–7 days from start to completion.

I am seeking an experienced, growth-focused local marketing strategist to build a promotional framework for my upcoming single-day wellness event (mindfulness, sound bath, yoga, and meditation) happening on June 28th at Neutral Moon Studio in Castleberry Hill, Atlanta. I already have a functional live website and an active Instagram account. I do not need graphic design help. Instead, I need a technical marketer to construct a data-driven promotional and ticket conversion strategy. Key Deliverables: Local Search & Discovery Tuning: Optimize our event landing page and Eventbrite metadata for local Atlanta keywords (targeting high-intent local searchers). Geofenced Campaign Architecture: Build out a hyper-targeted meta-advertising framework (Instagram/Facebook) localized precisely around a 10–15 mile radius of Castleberry Hill, focused purely on conversion, not vanity metrics. Audience & Funnel Mapping: Identify organic local alignment options (e.g., cross-promotion angles, neighborhood community groups, or specific wellness partnerships) to drive physical ticket awareness. Budget: $150-$200 for this immediate, single-event strategy blueprint. Future monthly milestone retainers ($250–$450/month) are available for upcoming event cycles based on initial conversion performance. Requirements: Must have demonstrable experience driving ticket sales for physical, location-based local pop-up events. Background in wellness, yoga, or holistic event spaces is a massive plus. Fluent in setting up Meta Ads Manager and structural Eventbrite conversion integrations. Mandadory Screening Questions 1. Please share a brief example of a local, physical event you marketed that required driving ticket sales. What specific strategy did you use to get people to attend physically? 2. Our event is a $127.99 premium wellness experience located in Castleberry Hill, Atlanta. What is your immediate thought on how to target the right demographic within a 10-to-15-mile radius of this specific neighborhood? 3. To ensure you've read our full description and aren't using an AI-automated bot proposal, please start your cover letter response with the word 'SANCTUARY'.

We are seeking an experienced Financial Consultant, Fractional CFO, Financial Modeler, or Business Planning Expert to help evaluate and optimize the financial model for our startup, ForeverBook. ForeverBook is a personalized children's publishing platform that creates custom storybooks based on a child's age, interests, personality, family relationships, and life experiences. Customers can purchase printed books, digital books, or subscribe to receive new personalized stories throughout the year. As we prepare for launch, we are looking for someone who can take a strategic look at our business model and help ensure we are positioned for sustainable growth and profitability. What We Need Help With We are looking for an experienced financial professional who can analyze and pressure-test our current business model, including: Product pricing strategy Subscription pricing and discount structures Cost of goods sold (COGS) analysis Printing and fulfillment costs Shipping cost analysis AI/content generation costs Gross margin analysis by product type Break-even analysis Revenue forecasting Cash flow planning Growth and scalability planning Identifying financial risks and opportunities Deliverables We are looking for a concise but actionable analysis that includes: Review of our current pricing structure Margin analysis by product and subscription type Recommendations for pricing improvements Break-even and profitability analysis Financial forecast model we can update internally Strategic recommendations for scaling the business Key risks, assumptions, and opportunities Ideal Experience Experience in one or more of the following areas is highly preferred: Startup finance Fractional CFO services Financial modeling Business planning Subscription businesses SaaS businesses E-commerce Consumer products Pricing strategy Print-on-demand businesses Direct-to-consumer (DTC) brands About Us ForeverBook is a founder-led startup preparing for launch after an extensive development period. Our small team has invested significant time, effort, and personal capital into building the platform, and we are now shifting our focus toward pricing optimization, profitability, and long-term scalability. We already have a detailed understanding of our pricing, costs, and operational assumptions. We are looking for an experienced financial professional who can pressure-test our assumptions, identify opportunities for improvement, and help us build a financial model that will support sustainable growth as the business scales. We are particularly interested in someone who can provide practical, real-world recommendations rather than purely theoretical analysis. To Apply Please include: Examples of similar financial modeling or pricing projects Experience with subscription, SaaS, e-commerce, or startup businesses A brief description of how you would approach this project Any relevant forecasting, profitability, or business planning work you have completed We are looking for someone who can become a trusted advisor as we move from launch into growth and would welcome the possibility of an ongoing relationship if the fit is right.

We are a growing strategic communications and marketing firm supporting clients across the defense, aerospace, government, and emerging technology sectors. We are seeking experienced U.S.-based communications professionals to help scale our communications practice. This is not a generic social media role. We are looking for consultants who understand how to build and execute sophisticated corporate communications strategies in highly technical and mission-driven industries. Areas of Support May Include: Corporate communications strategy Brand audits and messaging refinement Thought leadership development Executive positioning LinkedIn and X/Twitter content strategy Long-form article and op-ed development Media relations support Website and marketing copy Event communications support Strategic narrative development AI-enabled communications workflows Requirements: -U.S.-based only -Prior experience working in the defense, aerospace, government, dual-use technology, or national security sectors -Experience developing corporate communications strategies, not just executing social media tasks -Strong writing and editing capabilities -Ability to quickly understand technical subject matter and translate it into compelling communications -Experience supporting executives, founders, investors, or government-facing organizations preferred AI & Workflow Requirements: AI tools have significantly changed the communications landscape, and we are looking for professionals who understand how to responsibly and effectively integrate AI into communications workflows. In your response, please include: -Which AI tools you currently use -How you use AI to improve efficiency and quality -Examples of workflows or processes you have built using AI Where you believe AI adds the most value — and where human judgment remains critical

Only freelancers located in the U.S. may apply. Summary We are a growing digital marketing agency hiring multiple paid ads strategists to take on a range of ongoing work across our client base. This is long-term work, not a one-off project. We are intentionally flexible: if you want to stay a freelancer, we have steady, ongoing work for you. If you want to grow into a full-time, embedded part of our team (and eventually a manager role as we scale), that path is open too. We are looking for several strong people to start projects with, so whether you can give us 20 hours a week or want a full plate, we want to hear from you. If you are a strategic thinker with hands-on Meta (Facebook & Instagram) advertising experience, can execute with minimal handholding, and are genuinely comfortable talking directly with clients, this role is for you. Please Read Before Applying We are an agency ourselves, and we use Upwork the same way you do. We are looking for individual freelancers who want to be part of our team long-term, not agencies looking to place or subcontract their other people onto our accounts. If your goal is to get on a call and upsell us your team or your agency's services, please do not apply. We are hiring people, not vendors. What Makes This Role Different Client communication is a core part of this job, not a side task. You will be on calls, in messages, and writing updates that clients actually read. We are not looking for someone who only wants to live inside Ads Manager and hand off the talking to someone else. If communicating with clients energizes you, you will thrive here. If it drains you, this is not the right fit. Key Responsibilities Develop and implement Meta ad strategies aligned with each client's business goals. Communicate directly with clients: lead check-ins, answer questions, set expectations, and explain performance in plain language. Create ad creatives using provided brand materials, or collaborate with AI tools like ChatGPT to brainstorm compelling copy and visuals. Build and launch campaigns in Meta Ads Manager. Monitor and optimize performance, adjusting audiences, budgets, and creatives based on results. Deliver weekly performance reports with clear, strategic insights. Complete assigned checklists for campaign maintenance and tracking. Follow up on lead generation processes and ensure clean tracking via tools like Zapier or email notifications. Participate in regular strategy planning sessions for internal and client campaigns. Support new campaign onboarding and make sure new workflows run properly. What to Expect Work is assigned weekly. Your responsibilities may shift depending on current priorities. Some weeks lean strategy, others focus on launching, optimizing, or building new creative. You are expected to own the paid ad ecosystem for your accounts. We provide context and direction, and you run with it. Strong performers get more accounts, more responsibility, and a real path toward full-time and management. Ideal Candidate Strong experience running and optimizing Meta ad campaigns (Facebook & Instagram). A confident, clear communicator who is comfortable being client-facing. This is non-negotiable. Looking for a long-term home, not a quick gig. Confident in ad creative strategy, not just execution. Able to handle reporting and performance analysis. Comfortable with project tools like ClickUp. Organized, proactive, and able to self-manage and pivot priorities week to week. Big Plus (not required, but boosts your chances) Google Ads experience. If you run both Meta and Google well, you move to the front of the line. That said, if you are a Meta expert with no Google experience, we still want you to apply. Familiarity with Zapier, Google Sheets, and basic automations. Experience assisting with onboarding workflows. Copywriting or creative direction experience. Solid understanding of performance marketing and KPIs. Time Commitment Flexible. As little as ~20 hours per week up to full-time, depending on your availability and how the work goes. We are hiring more than one person, so part-time freelancers and full-time-track candidates are both welcome. To Apply Please include: A short paragraph about your Meta Ads experience (and Google Ads, if you have it). Examples, if available, of ad campaigns you have worked on. A sentence on how you typically communicate with clients. Your general weekly availability and hourly rate. Screening questions: What is your plan to ensure lead forms are generating quality leads? If you had $100 to spend daily for a SaaS company, what would you do with this budget? How do you develop naming conventions, and how does this funnel down to your UTMs? How do you re-target leads?

US-Based Growth Marketing Expert for AI SaaS (SEO / AEO Platform) Hourly: $75–150/hour Location: United States Only Commitment: 10–20 hours/week to start (with opportunity to grow into a long-term role) We’re launching an innovative AI-powered SaaS platform that helps SEO agencies, marketers, and website owners manage blog content, SEO, and Answer Engine Optimization (AEO). We’re looking for an experienced US-based Growth Marketing Expert to help launch and scale the platform. This is not a traditional digital marketing role. We’re looking for someone who will act as our Growth Marketing leader—not simply manage ad campaigns. You’ll help shape our go-to-market strategy, customer acquisition engine, and conversion optimization efforts. Responsibilities * Develop and execute our go-to-market strategy * Drive qualified demo requests for our agency platform * Increase free trial signups and paid conversions for our self-service SaaS * Manage and optimize paid advertising (Google Ads, LinkedIn, Meta, Microsoft, Reddit, etc.) * Improve landing page and funnel conversion rates through A/B testing * Build and optimize email nurture and marketing automation campaigns * Monitor and improve KPIs including CAC, CPL, ROAS, trial-to-paid conversion, and MRR growth Requirements * Must be based in the United States * 5+ years of B2B SaaS growth marketing experience * Proven success launching or scaling SaaS products * Strong expertise in Google Ads and performance marketing * Experience with conversion rate optimization (CRO) * Experience with GA4, Google Tag Manager, and HubSpot (or similar CRM) * Experience marketing AI, SEO, MarTech, or agency-focused SaaS is a strong plus We’re Looking For We want someone who thinks like an owner, uses data to make decisions, tests aggressively, and can build a scalable customer acquisition engine. Success in this role will be measured by qualified demo bookings, free trial growth, customer acquisition cost, conversion rates, and recurring revenue growth. This position is for an individual freelancer only. No agencies, white-label firms, or outsourced teams. You must personally perform the work and be available for regular strategy calls during US business hours. To Apply Please answer the following: 1. Describe a B2B SaaS product you’ve helped launch or scale. What was your acquisition strategy, which channels did you use, and what measurable results did you achieve? Please include specific metrics (CAC, CPL, ROAS, trial signups, conversion rates, MRR growth, etc.). 2. What is the largest monthly paid advertising budget you’ve personally managed? Which platforms did you oversee? 3. Have you marketed an AI, SEO, MarTech, or agency-focused SaaS product? If so, please describe your role and the results. 4. Describe one growth experiment or A/B test that produced a meaningful improvement. What did you test, and what was the outcome? 5. Please provide links to your LinkedIn profile, portfolio, case studies, or examples of SaaS products you’ve worked on. 6. Why are you interested in this opportunity, and what makes you a strong fit?

Website Growth, SEO & Analytics Consultant (Webflow | AI Search | Attribution) About Marvista Design + Build Marvista Design + Build is an award-winning residential design-build firm serving the Pittsburgh region. We provide architecture, interior design, project management, and construction services under one roof, specializing in kitchens, bathrooms, additions, whole-home renovations, aging-in-place solutions, and complex remodeling projects. As we continue to grow, we are building a team of specialized freelance marketing professionals who work directly with company leadership to strengthen our online presence, generate qualified leads, and position Marvista as the leading residential remodeling firm in our market. The Opportunity Like many growing businesses, we have worked with outside digital marketing firms, SEO agencies, and website consultants over the years. While we have had some success, we have often found ourselves competing for attention with dozens of other clients and waiting too long for recommendations, implementation, and strategic direction. We are ready to take a more hands-on approach. Rather than relying on a traditional agency relationship, we are building our own team of specialized freelance professionals who work directly with ownership. Our goal is to create a group of experts who understand our business, our market, and our growth objectives. We are seeking a freelance Website Growth, SEO & Analytics Consultant who can help us maximize the effectiveness of our Webflow website, improve our search visibility, strengthen our analytics and attribution systems, and help us adapt to the rapidly changing landscape of Google and AI-powered search. This is not a one-time project and it is not a traditional employment position. We are looking for a trusted freelance partner who can provide ongoing guidance, recommendations, and implementation support as we continue to grow our digital presence. Responsibilities Website Management & Optimization * Maintain and improve our Webflow website. * Implement website updates, content changes, landing pages, and ongoing enhancements. * Monitor website performance, user experience, and conversion opportunities. * Recommend improvements to navigation, service pages, landing pages, and lead-generation pathways. * Ensure the website remains technically sound, mobile-friendly, secure, and optimized for performance. * Proactively identify opportunities to improve lead generation and user engagement. SEO Strategy & Content Oversight * Help develop and execute our SEO strategy. * Collaborate with and provide guidance to our freelance SEO content writer. * Review content recommendations and ensure alignment with company goals. * Identify keyword opportunities, content gaps, and new content initiatives. * Monitor search rankings and organic traffic performance. * Recommend technical and on-page SEO improvements. * Ensure website content follows current SEO best practices. AI Search Readiness * Stay current on developments involving Google AI Overviews, ChatGPT, Gemini, Perplexity, and other emerging search platforms. * Recommend strategies to improve Marvista's visibility in AI-generated search results. * Help position our website as an authoritative resource within the residential remodeling and design-build industry. * Advise ownership on how search behavior is changing and how Marvista should adapt. Analytics, Attribution & Performance Tracking * Monitor Google Analytics 4 (GA4), Google Search Console, and related reporting tools. * Develop and maintain a consistent UTM tracking strategy across all marketing channels. * Ensure campaigns, referral sources, email marketing, social media, paid advertising, and other traffic sources are properly tagged and tracked. * Help establish accurate attribution reporting so ownership can better understand lead sources and marketing performance. * Track website traffic, lead generation, conversion metrics, and user behavior. * Provide clear monthly reporting and actionable recommendations. * Identify opportunities to improve ROI across all digital marketing efforts. * Work with ownership to continually refine dashboards, reporting, and key performance indicators. Strategic Website & Search Advisory * Meet with ownership regularly to review website performance and priorities. * Recommend short-term and long-term website initiatives. * Identify emerging opportunities related to search, content, AI, analytics, and website performance. * Help keep website and search-related initiatives moving forward. * Serve as an experienced resource on best practices and industry trends. The Right Fit We are not looking for someone who simply waits for instructions or completes website edits as requested. We are looking for a proactive consultant who brings ideas, identifies opportunities, challenges assumptions, and helps us stay ahead of industry changes. The ideal candidate understands how websites, search engines, AI-powered search platforms, analytics, attribution, and content strategy work together to drive qualified leads and business growth. We value strategic thinking, responsiveness, accountability, and proactive recommendations more than simply completing assigned tasks. Most importantly, we are looking for someone who takes ownership of outcomes and genuinely cares about helping us improve our digital presence over time. Qualifications * Demonstrated experience managing and optimizing Webflow websites. * Strong understanding of SEO, technical SEO, content strategy, and website conversion optimization. * Experience implementing and managing UTM tracking strategies and marketing attribution systems. * Strong understanding of lead tracking, conversion reporting, and marketing analytics. * Strong working knowledge of Google Analytics 4 (GA4). * Familiarity with Google Search Console, Ahrefs, SEMrush, or similar platforms. * Knowledge of AI search trends and how search behavior is evolving. * Strong communication skills and the ability to explain technical concepts in practical business terms. * Ability to work independently and proactively identify opportunities. * Experience helping service-based businesses generate leads through their website. Preferred Experience * Residential construction * Design-build firms * Architecture firms * Home services businesses * Real estate-related businesses Important Notes * This is a freelance subcontractor opportunity. * This is not a full-time position. * We anticipate an ongoing relationship measured in months and years, not weeks. * Other marketing freelancers and specialists may also support Marvista, but all contractors report directly to company ownership. * This role is expected to collaborate with other specialists but will not manage them. * We are looking for a long-term strategic partner, not a traditional agency relationship. * We are not looking for someone who simply completes tasks. We are looking for someone who helps us think strategically, stay current, and continually improve our digital marketing foundation. Success in This Role Looks Like * Increased qualified website traffic. * Improved search engine visibility. * Better visibility in AI-powered search results. * Consistent publication of high-quality content. * Improved website conversion rates. * Clear understanding of where leads originate and which marketing initiatives are producing results. * Reliable attribution and reporting through consistent UTM implementation. * Improved visibility into marketing ROI and decision-making. * Clear reporting and measurable marketing results. * A website that continues to evolve as a lead-generating asset for the business. To Apply Please provide: 1. Examples of Webflow websites you currently manage. 2. Examples of SEO results you have helped achieve. 3. Your experience with AI search optimization and emerging search technologies. 4. Your experience with analytics, attribution, GA4, and UTM implementation. 5. Your preferred monthly engagement structure and availability. 6. Why you believe you would be a good fit for this opportunity. 7. Describe how you would improve lead generation for a residential design-build firm with a Webflow website and an active content strategy. Please note: We are not looking for a traditional SEO agency or website vendor. We are looking for a proactive freelance consultant who can become a trusted long-term partner and help us continuously improve our website, search visibility, analytics, attribution, and digital marketing performance.

We are a leading direct-to-consumer golf equipment brand selling drivers, irons, wedges, putters, and accessories online. We're looking for an experienced AI Search Optimization specialist to help us increase visibility across: ChatGPT Google AI Overviews Perplexity Gemini Claude Traditional Google Search This is a hands-on role focused on execution and measurable results. What We Need We're looking for someone who understands how modern AI search engines discover, evaluate, and cite brands and products. Responsibilities include: -Audit our current AI search visibility -Analyze competitors -Identify opportunities to increase brand mentions and citations across AI platforms -Improve structured data/schema implementation -Recommend content strategies that increase AI citations and authority -Optimize product pages, collection pages, and informational content -Build a roadmap for improving visibility in AI-generated search results -Track and report progress using clear metrics Required Experience Please apply only if you have demonstrated experience with: -AEO (Answer Engine Optimization) -GEO (Generative Engine Optimization) -AI Search Optimization -Technical SEO -Ecommerce SEO -Structured data/schema -Content optimization for AI search

Need an expert LinkedIn Marketing strategist to shape, steer, and execute targeted marketing campaigns, including promoted post campaigns to a curated audience of functional experts and senior leadership in the pet space. This person will work closely with an experienced senior marketing strategist and will have direct impact and incentive for successful execution and delivery

As the SEO Consultant, you are Uptick Marketing's strategic leader for Search Engine Optimization (SEO) and Answer Engine Optimization (AEO). Your primary responsibility is to develop search strategies that increase organic visibility, improve AI discoverability, and generate qualified leads for our clients. You will assess websites, identify growth opportunities, develop strategic roadmaps, conduct technical audits, and provide actionable recommendations that improve performance across traditional search engines and AI-powered search experiences. As Uptick's primary authority on AEO, you will guide strategies that optimize client content and website structure to maximize visibility and citation opportunities within AI-powered search platforms such as ChatGPT, Gemini, Perplexity, and Google's AI experiences. This is a consultative role focused on strategy, prioritization, quality assurance, and thought leadership—not implementation. You will collaborate closely with the Technical SEO Support Specialist, Content Team, Marketing Consultants, Account Managers, Designers, Developers, and Operations to ensure recommendations are successfully executed while staying at the forefront of the rapidly evolving search landscape.