Project Description We are looking for an experienced SEO and Google Ads specialist, freelancer, or agency to help improve and grow our local home services website. Company provides electrical, plumbing, and related home services in California. We prefer working with providers who understand local service businesses in California, especially the Bay Area, Sacramento, or Los Angeles. However, we are open to strong candidates from other locations. The website is already built and hardcoded. We have a web developer available, and we can involve a designer or content writer if needed. We need someone who can lead the SEO and Google Ads process, not just send a generic audit. Goal is to make the website a real lead-generation channel. We currently receive around 300 leads per month from other advertising platforms. The website itself is currently neglected — we are not actively working on it, and it brings in only about 10–19 leads per month from organic traffic alone. We believe a professional can grow this significantly. Our target is approximately 100 additional leads per month through SEO and Google Ads combined. We understand this is a gradual process — we are not expecting instant results, and we realistically expect meaningful growth to take at least two months to build, with steady, measurable progress rather than an overnight spike. Single Specialist vs. Team Ideally we would like one person who can handle both SEO and Google Ads, because we expect Google Ads to be the faster, more measurable lead channel in the short term, while SEO builds results over time. Google Ads gives us clear attribution — we can see which action led to which result — whereas SEO results are harder to track immediately. That said, we are flexible: -A strong SEO specialist who can confidently deliver results without Google Ads is welcome. -An advanced Google Ads specialist who can deliver results without heavy SEO is also welcome. -A small team or agency covering both areas is fine too. Tell us honestly which model fits you best. Main Tasks -Review current website analytics -Analyze current website structure and SEO status -Prepare page titles, meta descriptions, H1/H2 recommendations -Analyze provided keywords and map them to service pages -Review local competitors and provide a practical correction list -Prepare the website for Google indexing -Review sitemap, robots.txt, crawlability, canonicals, and indexability -Recommend and help implement schema markup -Review Core Web Vitals and page speed issues -Create clear technical tasks for our web developer -Set up or optimize Google Ads campaigns -Review keywords, negative keywords, ads, locations, and landing pages -Set up or verify conversion tracking for calls, forms, and quote requests -Provide weekly updates and monthly performance summaries Expected Deliverables -Technical SEO audit with priority list -Keyword map for SEO and Google Ads -Page title/meta/H1/H2 recommendations -Competitor analysis with specific website corrections -Indexing checklist and Google Search Console recommendations -Schema markup recommendations -Google Ads setup or optimization plan -Conversion tracking checklist -Weekly progress report in simple language -Monthly report with traffic, leads, cost per lead, and next steps Competitor Research We will provide a list of local competitors in electrical, plumbing, HVAC, and home services. The selected contractor should compare our website against these competitors and identify what they are doing better in SEO, Google Ads, landing pages, service pages, local SEO, calls to action, page speed, and lead generation. Preferred Experience -We prefer someone with experience in: -Local service businesses -Home services -Electrical, plumbing, HVAC, handyman, or construction companies -California local SEO -Google Ads for lead generation -Technical SEO for custom or hardcoded websites -Google Search Console -GA4 -Schema markup -Core Web Vitals -Conversion tracking What We Are Not Looking For -Generic SEO packages -Random backlink packages -Blog posting without strategy -AI content spam -Reports with no clear action items -Google Ads management without conversion tracking -A one-time PDF audit with no implementation support -Reporting and Workflow -We expect transparent work. Please be ready to: -Track time through Upwork -Send short weekly updates -Create clear tasks for our developer -Explain technical recommendations in simple business language -Get approval before major changes Budget & Compensation Our compensation structure is: Fixed monthly retainer of $1,200–$1,500 per month, targeting approximately 100 additional leads per month. Additional performance bonuses for organic growth and lead volume beyond the target — to be discussed and agreed individually as results develop over time. Important — what this budget covers: this amount is the compensation paid directly to the freelancer or agency for their work only. It does NOT include: Advertising spend (Google Ads budget will be funded separately by us). Content creation, if needed (handled and paid separately). Web developer time (we have a developer available, paid separately as needed). We are open to discussing the exact structure, but we value clear deliverables, time tracking, and measurable progress over the lowest price. Once organic growth and lead volume become measurable, we are glad to discuss additional compensation tied to the number of extra leads generated — this is a conversation about the longer-term partnership, since we expect this process to take at least two months to show meaningful results.

Solo criminal defense lawyer seeking Google Ads specialist and manger to optimize new Google local service ads and pay per click ads for a newly started law firm in the Centennial, CO area. I'm a 9-time peer voted criminal defense "Super Lawyers" with 28 years experience who moved to Colorado 2 years ago after having my own law firm in Minneapolis, MN/Bismarck, ND who left a large Colorado law firm earlier this year and want to capitalize on my experience and marketability to increase my client base and ROI with Google. SEO and website assistance is a plus, but my MAIN focus (for now) is to improve on my Google Ads rankings/ROI (as criminal defense attorney is one of the most expensive and competitive markets on Google Ads) and I am willing to provide a budget that allows for a lot of flexibility for the right person, but they MUST have experience with Google Ads for criminal defense attorneys/law firms based on the unique nature of these services with Google (as well as their ad policies that severely limit use of certain key words etc.).

Need help setting up conversions events in Google Ads and then configuring Google Tag Manager. There's already triggers within GTM so should be pretty straight forward. Looking to have somebody walk me through this and help me set up these conversion events accurately.

Company Overview Health Benefit Services LLC (HBS) is an established independent insurance agency serving Western Pennsylvania. The business focuses on Medicare, health insurance, auto and home insurance, life insurance, annuities, and commercial insurance. We support approximately 16,000 clients and want a contractor who can improve visibility, generate qualified inbound leads, strengthen recruiting marketing, and build repeatable digital growth systems. Position Summary We are looking for a hands-on growth marketer who can own execution across SEO, AI search visibility, Google Ads, website optimization, landing pages, content, and lead generation. This is a results-oriented contract role for someone who can both think strategically and get the work done. This is not a general social media position. We are specifically looking for a contractor with proven lead generation experience who understands search intent, conversion, local visibility, and performance marketing. What Success Looks Like · Increase qualified inbound insurance leads · Improve local and organic search visibility · Strengthen visibility in AI-generated search results · Launch and improve paid campaigns that produce measurable ROI · Improve website conversion rates and landing page performance · Generate recruiting leads for insurance agents · Build repeatable marketing and automation systems that scale Scope of Work SEO and AI Search Visibility · Improve rankings for high-intent local insurance searches · Create or optimize service and location landing pages · Develop content that performs in traditional search and AI-generated answers · Recommend and implement technical SEO improvements where needed · Build authority content around Medicare, health, auto, home, life, annuities, and commercial insurance Google Ads / Paid Lead Generation · Manage Google Ads campaigns focused on lead generation · Improve landing page performance and conversion rates · Track cost per lead, lead quality, and return on ad spend Website Management · Maintain and improve the company website · Build landing pages and service pages that support lead generation · Identify and improve user experience issues that reduce conversion Social Media & Content · Create educational content that supports search visibility and trust · Repurpose content across relevant channels when useful · Prioritize content that contributes to lead generation, not vanity engagement Recruiting Marketing · Build recruiting funnels and landing pages for insurance agents · Support campaigns that attract qualified recruiting inquiries · Develop simple follow-up sequences for recruiting leads Ideal Contractor Profile · Proven experience with SEO, local SEO, and lead generation · Working knowledge of AI search optimization / answer engine optimization · Experience managing Google Ads or similar paid acquisition campaigns · Strong writing and conversion-focused content skills · Hands-on experience with websites, landing pages, and conversion improvements · Comfortable working independently and showing results with minimal oversight · Able to explain what has worked in past lead generation engagements Strong candidates may come from freelance growth marketing, boutique agencies, lead generation firms, insurance marketing, or small businesses where they directly owned pipeline growth. Work Structure and Budget · Part-time contract engagement · Estimated 15 to 25 hours per week to start · Remote preferred; hybrid may be considered · Potential for longer-term expansion if performance is strong How Performance Will Be Evaluated · Growth in qualified website traffic · Improved rankings for target search terms · Improved visibility in AI-driven search experiences · Lead volume and lead quality · Landing page and website conversion improvements · Recruiting inquiries generated · Lower cost per lead over time

I'm looking for someone to essentially walk me through the set up of either Meta ads or Google ads (I would like your recommendation on which to target). The offer is our employee health and safety practice where we do trainings and consulting to improve workplace safety with a focus on leadership culture. https://happinessmeansbusiness.com/employee-health-safety/ If we go the Meta direction I will want some guidance from you but can make some video or static creative. If we go the Google direction I will need you to help us set up tracking on our page and give some feedback on the lander. Then I will need your help to set up the "test run" on our accounts.

I run a Shopify store with two Google Ads Performance Max campaigns. Performance dropped since a strong month back in May and I recently fixed a product feed issue, but haven't fully recovered. Looking for someone experienced with PMax + Shopify to do a 1-hour live audit call — I want to watch your screen as you go through my account, review account structure, campaign history, conversion tracking, and asset groups. Please come ready to screen-share and talk through it live, not just send notes after. After the call, I'd also like a short written report or your analysis of what needs to be fixed or adjusted to get performance back in line with May and other strong months I've had before.

The PRIMEDIA Network is the nation's largest media advertising network. We are seeking a Google Adwords Expert to join our team to work on our very large client list requests. We need someone that is Google Adwords Certified that knows how to make money on Google and Bing and has success stories that you can share with us. If you work for us, we want you to: Get our clients more leads Get our clients better leads Get our client lower lead costs This is all about the numbers. And you have to know what you are doing. We are also not looking to hire a firm that charges a monthly retainer.  We want an actual person who will work on an hourly basis.  This is a part time position to start, but can lead to full-time employment.  Send resume for immediate consideration. 

I need 3-4 one hour long zoom sessions where i screenshare and you teach me how to effectively run Google ads.

We’re looking for an experienced Google Ads specialist to generate high-quality leads for a U.S.-based bookkeeping business targeting small and medium-sized businesses. This is not an eCommerce project. We need someone with proven experience running profitable Google Search campaigns for bookkeeping, accounting, CPA, tax, legal, or other professional service businesses. Responsibilities * Develop and manage Google Search campaigns * Conduct keyword research and build campaign structure * Set up and optimize conversion tracking * Improve lead quality while reducing cost per qualified lead * Manage bidding strategies, ad copy, and negative keywords * Monitor campaign performance and continuously optimize results Current Setup * Dedicated landing page * Professional VSL (Video Sales Letter) * Google Business Profile * CRM and lead management process already in place * Initial target market: New York Requirements * Demonstrated success with Google Ads for bookkeeping, accounting, CPA, tax, legal, or similar professional services * Strong knowledge of Google Search campaigns and conversion optimization * Experience with Google Tag Manager, Google Analytics, and conversion tracking * Excellent English communication skills * Ability to provide real case studies and measurable results Please Answer the Following 1. Have you managed Google Ads campaigns for bookkeeping, accounting, CPA, tax, or similar businesses? Please share examples. 2. What results did you achieve (CPL, conversion rate, ROAS, or qualified lead volume)? 3. What monthly ad budgets have you managed? 4. How would you structure a Google Ads campaign for a bookkeeping business targeting New York? 5. What are the most common mistakes you see professional service firms make with Google Ads? 6. How do you optimize for qualified leads rather than just increasing traffic? 7. Please include links to any case studies, portfolio, or testimonials that demonstrate your experience. Budget Open to hourly or monthly-retainer proposals based on experience and proven results. We’re looking for a long-term partner who can take ownership of our Google Ads strategy, make data-driven decisions, and consistently improve campaign performance over time.

We're looking for an experienced Google Ads specialist to audit a Google Ads account on a live Zoom call. The account generates leads for a local service business, and we want an overall assessment of the campaign — strengths, weaknesses, and what the metrics are telling us. Hop on a 60–90 minute Zoom where you walk us through your assessment and audit in real time. Screen share, working session format. What we want your take on: Overall campaign health — what's working, what's not Account structure and keyword strategy (match types, search terms, negatives) Bidding strategy and budget allocation Location targeting setup Key metrics — CPC, CTR, conversion rate, cost per conversion, Quality Score Conversion tracking setup Where the biggest opportunities for improvement are