**Looking for a smart, honest PPC consultant** I run an online course and coaching business serving U.S. small business owners across several niches, and I'm looking for a really sharp PPC consultant to think through paid ads strategy with me — Google, Meta, YouTube, and possibly others. I have some digital marketing experience and a lot of ideas. What I need is someone smart enough to push back on me, friendly enough that we enjoy our calls together, and honest enough to tell me when I'm wrong. **The work, in two phases:** First, consulting conversations. I walk you through my situation, you advise, we make decisions together, and you help me get initial campaigns set up the right way — testing, analytics, tracking, sales funnel integration, smart use of AI and automation. Later, if we click, ongoing campaign consulting, which can evolve as our relationship grows. **You're probably a fit if:** - You go deep on Google, Meta, and YouTube ads and you stay current (I want to maximize our use of current best practices now in 2026, and onward) - You enjoy strategy conversations and also executing them - You're responsive and reliable — you follow up without being chased - You've marketed courses, coaching, or consulting offers to U.S. SMB audiences - You think about ads as part of a funnel, not as isolated campaigns - You're intellectually honest (will help me figure out what actually makes the most sense, instead of just telling me what you think I want to hear or what is easiest to say) **You're not a fit if:** - You're an agency (I'm only hiring an individual) - You only want to run a generic PPC playbook or a one-size-fits all campaign management gig - You're hard to reach or not committed to following up If you think this is a good fit for you, please tell me about similar projects you've done and the results, your approach, and how you think we could work together. Thanks!

We are seeking a Google Ads expert to manage and optimize our campaigns. The ideal candidate will have experience in creating and executing successful ad strategies, analyzing performance metrics, and making data-driven decisions to improve ROI. Responsibilities include setting up and managing ad campaigns, conducting keyword research, and optimizing ad copy and landing pages for better conversion rates.

Hi, Thank you for reading. We're looking for a great fit and long term relationship for a Digital Marketing Specialist that can cut through metric data noise Who we are: Talking Keyboards makes AAC speech-generating devices — products that help people with autism, ALS, stroke, and other communication challenges find their voice. Our devices ship direct, through dealers and via Amazon Prime, across all 50 U.S. states. The market is there. Families, therapists, and schools searching every day for exactly what we sell — with keywords such as AAC device, speech-generating device, Medicare speech device, autism communication device — and too often they're finding our competitors first. That's the gap we're hiring to close. What we need done... This isn't a strategy engagement. We want someone who will get into our Google Merchant Center, look at what's actually happening with our Shopping images and feed, understand why competitors are outranking us, and fix it. Audit, diagnose, execute, summarize. If the work is solid, there's a real ongoing relationship here — this is Milestone 1 of a broader growth partnership we're building with the right person. Specifically for Milestone 1: * Audit our Shopping image quality, feed health, and Merchant Center status * Diagnose the competitive gap — why are they showing up and we're not? * Implement approved fixes: images, titles, attributes, feed structure Please start your cover letter with my name "Sam" — just how we know you read this far . :) Individual freelancers only — work from home businesses, no agencies please. You must have active client accounts and be anxious to share your successes with us. 3 Strengths would be great. Amazon Seller Google Ad Google Analytics Please look at the 3 questions ... this is how we can know your the long term partner we're looking for. Finally, regarding compensation.. We'd open to bonus payments for defined online successes of goals we agree to. THANK YOU!

So we are launching a custom spray tanning business and we need a google ads expert to help set up and manage our ad campaigns. Including setting up the google tracking in Vagaro our booking system (this is a big plus). So someone who has not only the google knowledge but some technical skills as well would be helpful. Also looking for someone who is well versed in helping local service based businesses grow their business. We are starting from scratch so whoever we hire has to nail this from the beginning.

Summary We are a commercial development firm specializing in senior living in Arizona. We are seeking a skilled digital marketer to enhance our online presence through targeted advertising campaigns. The ideal candidate will have a proven track record in optimizing campaign targeting and managing ad campaigns across various platforms. You will collaborate with our team to develop a comprehensive marketing strategy that increases traffic and conversions.

We need a hands-on paid search consultant to build and run high-performing Google Ads programs. You will own strategy, account structure, launch, optimization, and reporting. You should think like a performance marketer and operate like an execution lead.

Required Deliverables Audit existing Google Ads account Clean up conversion tracking Remove duplicate or incorrect conversion actions Verify GA4 integration Create one Online Search Campaign Audit one existing campaign Set up campaign-specific conversion goals Add negative keywords Create ad extensions/assets Verify tracking is recording correctly Provide a short Loom walkthrough of the final setup

Google Ads / GA4 Specialist for a Private Therapy Practice — Fix Conversion Tracking & Optimize Campaigns (Replit-Hosted, HIPAA-Conscious) About the project We're a private mental health / therapy practice. Our website is a custom-coded web app hosted and developed on Replit (JavaScript single-page application with client-side routing). We run Google Ads to reach prospective clients, but our measurement layer is unreliable — conversion tracking is currently broken or firing inconsistently, which is blocking us from optimizing spend with any confidence. We need someone who can get our analytics and tracking foundation clean and trustworthy, then use that data to tighten up our Google Ads performance — while being appropriately careful about the sensitive nature of a healthcare-adjacent website. Scope of work 1. Conversion tracking (highest priority) Audit the current Google Tag Manager setup and identify why conversions are firing incorrectly or not at all. Rebuild accurate conversion tracking end to end. Our key conversions are lead actions: contact-form submissions, appointment/consultation requests, and phone-call clicks (tel: link clicks). Handle SPA-specific tracking correctly — events must fire reliably on client-side route changes, not just full page loads. This is likely a core part of the problem. Validate everything with real test conversions (Tag Assistant, GA4 DebugView, Google Ads diagnostics). 2. GA4 configuration Properly configure the GA4 property: correct data streams, key events, and conversion definitions. Ensure clean, accurate data collection with no duplicate or phantom events. Set up the reporting we need to actually understand which channels and campaigns drive inquiries. 3. Google Ads optimization Once tracking is trustworthy, audit and optimize our existing Google Ads campaigns. Improve conversion import into Google Ads, bidding strategy, and campaign structure. Provide clear, prioritized recommendations backed by the corrected data. Compliance requirement (please read) This is a healthcare-adjacent site. We do not want any personally identifiable information or health-related detail flowing into GA4, Google Ads, or any third-party tag. You must be comfortable implementing HIPAA-conscious, privacy-safe analytics: Conversion events must capture that an action happened (e.g. "form submitted") without capturing form contents, names, emails, phone numbers, or anything that could identify an individual or their reason for reaching out. No PII in event parameters, URLs, or user properties. Appropriate IP handling and careful, limited use of any remarketing. You should already understand what this means and why it matters for a therapy practice from prior work in the field. If this is new territory for you, this isn't the right project. Must-have requirements Demonstrated expertise with Google Tag Manager, GA4, and Google Ads (Google Ads certification a plus). Real experience implementing conversion tracking on single-page applications — you understand why SPA route changes break standard tracking and how to fix it. Comfort working directly in a Replit environment (or equivalent comfort reading/editing a custom codebase to place and configure tags). You should be able to work with the actual code, not just a plugin-based CMS. Prior experience working with therapy, mental health, medical, or other healthcare clients — this is required, not a nice-to-have. Familiarity with HIPAA and the ethical/privacy obligations of a healthcare practice, and how those constraints shape analytics, tracking, and advertising decisions. Strong debugging discipline: you validate with test conversions rather than assuming a tag works. Clear communicator who documents what was changed and why. Nice to have Experience diagnosing and cleaning up inherited/broken GTM containers. Familiarity with call-tracking or form tools commonly used by service-based practices. Deliverables A working, validated conversion tracking implementation with documented test results. A correctly configured GA4 property with defined key events and conversions. Conversions importing accurately into Google Ads. A short written summary of what was broken, what was fixed, and prioritized next steps for campaign optimization. To apply, please answer Tell us about your prior work with therapy, mental health, medical, or other healthcare clients, and how HIPAA/privacy obligations shaped what you built for them. Briefly describe a time you fixed broken conversion tracking on a single-page app. What was the root cause? How do you set up conversion tracking for a healthcare or other sensitive site without sending PII into GA4 or Google Ads? Have you worked in Replit or a similar code-based hosting environment before? If not, how would you approach it? Roughly how many hours do you estimate this scope would take? Budget & engagement Describe your preferred compensation structure.

RFP: Ad Account Audit and Correction Roadmap: One-month diagnostic using existing data only; practical 30-day fixes, 90-120 day plan, and long-term roadmap. You will be auditing all accounts with me including: Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, and reviewing Walmart, Instacart, and Kroger in the Teikametrics dashboard for retail media accounts, as well as review SKU's in Google Merchant Center based on what's required in the RFP. You will not have direct access to the client's account. You will work with me directly to use data already in ad platforms mentioned, GA4, ecommerce, retailers (Walmart, Instacart, Kroger), Google Merchant Feed, reporting and creative systems. Assess channel level efficiency. Scope of work: •Tracking and analytics QA: Validate conversion events, tag firing, attribution windows, deduplication, UTMs, consent/privacy constraints, and source-of-truth reconciliation. • Account structure map: Build a concise current-state map and recommended target architecture. Flad only structural issues that materially affect performance or decision quality. •Channel Diagnostics: Review Google Shopping/Performance Max/Search/Amazon-directed campaigns; Meta and TikTok audiences, exclusions, frequency, creative fatigue, catalog setup, event quality, and boosts; Instacart/Kroger/Walmart item coverage, availability, keyword/product targeting, placement mix, ROAS, and retailer attribution. • Budget and SKU economics: Assess spend by channel, business line, retailer, campaign, SKU/product set, brand/non-brand intent, prospecting/retargeting, margin tier, availability, and objective. Identify money to move, pause, consolidate, split, or protect. • Creative and operating processes: Review creative, brief inputs provided, change-log discipline. •Roadmap and handoff: Review 30 day fixes, 90-120 day implementation plan, long-term improvements, and provide a walkthrough as you would for leadership to understand. Required Access & Source Material: Required sources include: Google Ads, Merchant Center, GA4, GTM, Meta Business Manager/Events Manager, TikTok Ads/Events Manager, (review Instacart, Kroger, Walmart Connect, Amazon attribution and reporting in Teikametrics if applicable; ecommerce/CMS/order data, retailer sales exports, product feed tools, item availability, SKU margin or contribution data, historical weekly reports, campaign change logs, media calendars, landing pages, promotional calendars, creative library, and current dashboards. Consultant must identify any missing data that materially limits confidence. Deliverables: Executive Readout: (12 slides Max) The 5-10 decisions leadership must make, expected impact, risks, and what to stop trusting. Issue Register: (Top 10 plus parking lot) Finding, evidence, severity, confidence, impact, effort, dependency, owner, and action label. Measurement integrity report: (5 pages Max) Pass/fail on tracking, conversion events, attribution, UTMs, catalog signals, and reconciliation. Account architecture map: (Visual/table only) Current-state and recommended future-state structure by platform. Action Roadmap: (1 spreadsheet or 4 slides) 30-day fixes; 90-120 day sequence; 180+ day operating/data maturity items. Note: The final package should be clear enough for our internal team or a separate implementation partner to execute without re-auditing the accounts. At the end of the engagement, leadership should know whether our measurement is trustworthy, where spend is wasted or cannibalized, which account structures and feeds require correction, what creative and reporting cadence should change, and exactly what to do in the next 30, 90-120, and 180+ days. The roadmap should reduce ambiguity, not add more of it.

Company Overview Health Benefit Services LLC (HBS) is an established independent insurance agency serving Western Pennsylvania. The business focuses on Medicare, health insurance, auto and home insurance, life insurance, annuities, and commercial insurance. We support approximately 16,000 clients and want a contractor who can improve visibility, generate qualified inbound leads, strengthen recruiting marketing, and build repeatable digital growth systems. Position Summary We are looking for a hands-on growth marketer who can own execution across SEO, AI search visibility, Google Ads, website optimization, landing pages, content, and lead generation. This is a results-oriented contract role for someone who can both think strategically and get the work done. This is not a general social media position. We are specifically looking for a contractor with proven lead generation experience who understands search intent, conversion, local visibility, and performance marketing. What Success Looks Like · Increase qualified inbound insurance leads · Improve local and organic search visibility · Strengthen visibility in AI-generated search results · Launch and improve paid campaigns that produce measurable ROI · Improve website conversion rates and landing page performance · Generate recruiting leads for insurance agents · Build repeatable marketing and automation systems that scale Scope of Work SEO and AI Search Visibility · Improve rankings for high-intent local insurance searches · Create or optimize service and location landing pages · Develop content that performs in traditional search and AI-generated answers · Recommend and implement technical SEO improvements where needed · Build authority content around Medicare, health, auto, home, life, annuities, and commercial insurance Google Ads / Paid Lead Generation · Manage Google Ads campaigns focused on lead generation · Improve landing page performance and conversion rates · Track cost per lead, lead quality, and return on ad spend Website Management · Maintain and improve the company website · Build landing pages and service pages that support lead generation · Identify and improve user experience issues that reduce conversion Social Media & Content · Create educational content that supports search visibility and trust · Repurpose content across relevant channels when useful · Prioritize content that contributes to lead generation, not vanity engagement Recruiting Marketing · Build recruiting funnels and landing pages for insurance agents · Support campaigns that attract qualified recruiting inquiries · Develop simple follow-up sequences for recruiting leads Ideal Contractor Profile · Proven experience with SEO, local SEO, and lead generation · Working knowledge of AI search optimization / answer engine optimization · Experience managing Google Ads or similar paid acquisition campaigns · Strong writing and conversion-focused content skills · Hands-on experience with websites, landing pages, and conversion improvements · Comfortable working independently and showing results with minimal oversight · Able to explain what has worked in past lead generation engagements Strong candidates may come from freelance growth marketing, boutique agencies, lead generation firms, insurance marketing, or small businesses where they directly owned pipeline growth. Work Structure and Budget · Part-time contract engagement · Estimated 15 to 25 hours per week to start · Remote preferred; hybrid may be considered · Potential for longer-term expansion if performance is strong How Performance Will Be Evaluated · Growth in qualified website traffic · Improved rankings for target search terms · Improved visibility in AI-driven search experiences · Lead volume and lead quality · Landing page and website conversion improvements · Recruiting inquiries generated · Lower cost per lead over time