We are seeking an experienced SEO specialist to conduct a comprehensive audit of our Squarespace site and provide actionable recommendations to enhance our organic search performance. The ideal candidate will have a strong understanding of SEO best practices and experience with Squarespace. Responsibilities include analyzing current SEO strategies, identifying areas for improvement, and implementing changes to boost search engine rankings.

Company Overview Health Benefit Services LLC (HBS) is an established independent insurance agency serving Western Pennsylvania. The business focuses on Medicare, health insurance, auto and home insurance, life insurance, annuities, and commercial insurance. We support approximately 16,000 clients and want a contractor who can improve visibility, generate qualified inbound leads, strengthen recruiting marketing, and build repeatable digital growth systems. Position Summary We are looking for a hands-on growth marketer who can own execution across SEO, AI search visibility, Google Ads, website optimization, landing pages, content, and lead generation. This is a results-oriented contract role for someone who can both think strategically and get the work done. This is not a general social media position. We are specifically looking for a contractor with proven lead generation experience who understands search intent, conversion, local visibility, and performance marketing. What Success Looks Like · Increase qualified inbound insurance leads · Improve local and organic search visibility · Strengthen visibility in AI-generated search results · Launch and improve paid campaigns that produce measurable ROI · Improve website conversion rates and landing page performance · Generate recruiting leads for insurance agents · Build repeatable marketing and automation systems that scale Scope of Work SEO and AI Search Visibility · Improve rankings for high-intent local insurance searches · Create or optimize service and location landing pages · Develop content that performs in traditional search and AI-generated answers · Recommend and implement technical SEO improvements where needed · Build authority content around Medicare, health, auto, home, life, annuities, and commercial insurance Google Ads / Paid Lead Generation · Manage Google Ads campaigns focused on lead generation · Improve landing page performance and conversion rates · Track cost per lead, lead quality, and return on ad spend Website Management · Maintain and improve the company website · Build landing pages and service pages that support lead generation · Identify and improve user experience issues that reduce conversion Social Media & Content · Create educational content that supports search visibility and trust · Repurpose content across relevant channels when useful · Prioritize content that contributes to lead generation, not vanity engagement Recruiting Marketing · Build recruiting funnels and landing pages for insurance agents · Support campaigns that attract qualified recruiting inquiries · Develop simple follow-up sequences for recruiting leads Ideal Contractor Profile · Proven experience with SEO, local SEO, and lead generation · Working knowledge of AI search optimization / answer engine optimization · Experience managing Google Ads or similar paid acquisition campaigns · Strong writing and conversion-focused content skills · Hands-on experience with websites, landing pages, and conversion improvements · Comfortable working independently and showing results with minimal oversight · Able to explain what has worked in past lead generation engagements Strong candidates may come from freelance growth marketing, boutique agencies, lead generation firms, insurance marketing, or small businesses where they directly owned pipeline growth. Work Structure and Budget · Part-time contract engagement · Estimated 15 to 25 hours per week to start · Remote preferred; hybrid may be considered · Potential for longer-term expansion if performance is strong How Performance Will Be Evaluated · Growth in qualified website traffic · Improved rankings for target search terms · Improved visibility in AI-driven search experiences · Lead volume and lead quality · Landing page and website conversion improvements · Recruiting inquiries generated · Lower cost per lead over time

Contract SEO/GEO Specialist Home Care SEO, Local Search, and AI Search Visibility * 5+ years of SEO experience, ideally with local or multi-location businesses * Strong expertise in organic SEO, local SEO, Google Business Profiles, and structured data * Hands-on experience with tools like Google Search Console, Ahrefs/SEMrush, BrightLocal, and WordPress * Familiarity with AI tools (ChatGPT, Claude, etc.) for content, workflows, and analysis * Proven ability to build SOPs, scalable workflows, and manage execution across teams or VAs * Strong communication skills and ability to translate complex SEO concepts into clear guidance * Experience in healthcare, home care, or other regulated industries is a plus We are looking for a contract SEO/GEO Specialist to help us build, improve, and manage our next-generation search program for more than 100 home care agency clients across the United States. This is not a traditional SEO role where someone simply reviews keywords, writes recommendations, and waits for someone else to execute. This is a hands-on builder role for someone who understands organic SEO, local SEO, Google Business Profiles, structured content, AI search visibility, and scalable workflows—and who is willing to actively do the work, test ideas, implement changes, and refine systems in real time. The right person will help us develop the systems, tools, prompts, SOPs, dashboards, and quality-control process that allow our team and virtual assistants to execute SEO/GEO work consistently across a large client base. You will not just design these systems—you will actively build, test, and improve them alongside the team. Our focus is home care marketing. That means our clients operate in a sensitive, trust-based, healthcare-adjacent industry where accuracy, local relevance, credibility, and compliance matter. We need someone who can help us improve visibility in Google, Google Maps, AI Overviews, ChatGPT, Perplexity, Claude, and other AI-answer environments while keeping the content useful, local, accurate, and brand appropriate. About the Role The SEO/GEO Specialist will own the development and ongoing improvement of our SEO and GEO program. This role begins as a contract position. The initial priority is to help us build a repeatable operating system for SEO/GEO work across home care agency clients. Over time, this may grow into a larger leadership role for the right person. You will work closely with our internal team, content team, website team, account managers, and virtual assistants. While you will guide strategy and build workflows, you are also expected to actively execute key parts of the work yourself—especially in the early stages—to ensure quality, validate processes, and set the standard for how work should be done. What You Will Own You will help us build and manage search performance across three key tracks: 1. Organic SEO This includes traditional search visibility for service pages, location pages, blog posts, guides, FAQs, and website content. You will help identify what each client needs to improve rankings, visibility, traffic quality, and lead generation. This may include technical SEO audits, content gaps, internal linking, page structure, metadata, schema, Search Console analysis, competitor research, and on-page improvements—and you will be expected to directly implement or test many of these improvements, not just recommend them. ### 2. Local SEO and Google Business Profile Visibility This includes Google Business Profile optimization, local rankings, citations, NAP consistency, review strategy, location page quality, local service-area content, and map visibility. You will help us improve how home care agencies appear in their local markets, especially for important searches like “home care near me,” “senior care,” “dementia care,” “24-hour home care,” “personal care,” “respite care,” and related service/location searches. This includes actively optimizing listings, testing changes, and refining approaches based on results. ### 3. GEO / AI Search Visibility This includes Generative Engine Optimization, Answer Engine Optimization, and AI-search readiness. You will help us improve whether our clients are visible, cited, summarized, or recommended in AI-powered search experiences. This includes improving content structure, topical authority, service clarity, local trust signals, schema, FAQs, author credibility, location relevance, and the way content answers real consumer and referral-partner questions. The goal is to help our clients become clearer, more credible, and more useful to both human visitors and AI-powered search systems—and to actively test and refine what works in these emerging environments. ## Primary Responsibilities Build and improve our SEO/GEO program for home care agency clients. Create a repeatable SEO/GEO workflow that can be executed across more than 100 clients. Develop SOPs, checklists, templates, prompts, and quality-control steps for the team and VAs. Identify the right AI content and SEO workflow stack for our company. Help build an AI-assisted content development process that improves quality, accuracy, local relevance, and search visibility without creating generic AI content. Create workflows for keyword research, competitor research, content gap analysis, service-page optimization, location-page optimization, FAQ development, schema recommendations, blog strategy, and AI-search readiness. Actively execute and test SEO/GEO tasks to validate workflows before scaling them to the team. Use tools such as Google Search Console, Google Business Profile, BrightLocal or similar local SEO tools, Ahrefs or similar SEO platforms, WordPress, Yoast, Google Analytics, and reporting dashboards. Audit client websites for SEO, local SEO, GEO, structured data, internal linking, content quality, and conversion opportunities. Help define what should be measured for traditional SEO, local SEO, and AI search visibility. Recommend practical reporting that is easy for clients and account managers to understand. Train and direct virtual assistants so they can complete repeatable SEO/GEO tasks accurately. Review and approve work before it is published or delivered. Collaborate with writers, designers, developers, account managers, and leadership. Stay current as Google, AI Overviews, ChatGPT, Claude, Perplexity, and other AI-search platforms evolve. Help ASN develop a stronger point of view on what actually matters in GEO for home care agencies. ## What We Need You to Build First Because this is a new role, the first phase of the contract will focus on building the foundation. Initial priorities may include: A complete SEO/GEO audit process for home care agency clients. A repeatable monthly SEO/GEO task list. A VA execution system with clear instructions, examples, and QA checkpoints. A recommended AI content development workflow. Prompt templates and review standards for AI-assisted content. A process for optimizing existing service pages, location pages, blog posts, and FAQs. A process for Google Business Profile and local visibility improvements. A structured data/schema recommendation process. A competitor research and content gap process. A basic AI search visibility measurement approach. A client reporting framework that connects rankings, visibility, traffic, calls, forms, and inquiries. ## What We Are Looking For We are looking for someone with strong modern SEO experience and a builder’s mindset. The right person understands that SEO is changing, but also understands that fundamentals still matter. You should be comfortable with traditional SEO, local SEO, Google Business Profiles, content strategy, structured data, and emerging GEO/AEO strategies. You do not need to be a software engineer. However, you should be comfortable using AI tools, building repeatable workflows, reading documentation, testing tools, improving prompts, and figuring out how to turn messy work into a clean process. Most importantly, you must be someone who takes ownership of execution—not just strategy. You should be comfortable rolling up your sleeves, doing the work, testing ideas, and refining systems based on real results. ## Ideal Experience 5+ years of SEO experience, preferably with local businesses, healthcare, home care, senior care, legal, franchise, multi-location, or service-based companies. Strong understanding of organic SEO, local SEO, Google Business Profile optimization, citations, reviews, and location-based search. Experience with Google Search Console, Google Analytics, Google Business Profile, WordPress, Yoast, BrightLocal or similar tools, and Ahrefs, SEMrush, or similar SEO platforms. Understanding of structured data, Schema.org, JSON-LD, FAQ schema, LocalBusiness schema, Service schema, and content structure. Experience using AI tools such as ChatGPT, Claude, Perplexity, Gemini, or other AI platforms for research, workflow development, content support, analysis, or automation. Ability to build SOPs, checklists, templates, prompts, and repeatable systems. Strong editorial judgment. You should know when AI-generated content is weak, generic, inaccurate, over-optimized, or not useful. Strong communication skills. You should be able to explain complex SEO and AI-search concepts in plain English. Ability to work with and direct virtual assistants. Comfort working in a fast-changing environment where the process is still being developed. ## Great to Have Experience in home care, senior care, healthcare marketing, legal marketing, franchise marketing, or another regulated/service-based industry. Experience managing SEO for many clients at once. Experience building AI-assisted content workflows. Experience with tools such as Make, Zapier, n8n, Airtable, Notion, Wrike, ClickUp, or similar workflow platforms. Basic technical comfort with APIs, spreadsheets, light scripts, or automation. Experience creating dashboards or SEO reporting systems. Experience with review management and reputation marketing. ## What Success Looks Like Success in this role means ASN has a clear, repeatable SEO/GEO system that can be used across our client base. The right person will help us move from “doing SEO tasks” to running a real SEO/GEO operating system. Success includes: Clear SEO/GEO standards for every client. Documented workflows our team and VAs can follow. Better optimization of existing website content. Improved local search and Google Business Profile execution. Stronger AI-search readiness across client websites. Better reporting for account managers and clients. A content development process that uses AI wisely without sacrificing quality. A scalable system that supports more than 100 clients without becoming chaotic. ## Contract Structure This role will begin as a contract position. We are open to structuring the engagement in one of the following ways: A monthly retainer for ongoing SEO/GEO leadership and workflow development. A project-based engagement to build the SEO/GEO operating system. A part-time fractional role with a defined weekly hour commitment. A contract-to-hire path if the relationship is a strong fit. The first phase will likely focus on assessment, workflow design, tool recommendations, SOP creation, and implementation planning. ## Why This Role Is Different This is not a maintenance SEO job. This is a chance to help build the SEO/GEO program for a national home care marketing company serving more than 100 agencies. You will help define how home care agencies should show up in Google, local search, AI Overviews, ChatGPT, Claude, Perplexity, and other AI-powered search experiences. You will also help us build the system that makes that work scalable—and you will actively participate in executing and refining that system. We are looking for someone who can think strategically, build practically, use AI intelligently, lead execution through a team, and personally contribute to the work that drives results. If you are excited by the future of search and want to build—and actively shape—the operating system for modern home care SEO/GEO, this may be a great fit.

JJS & Associates is looking for a talented, data-driven SEO Copywriter to join our team for ongoing freelance projects. We need someone who can blend the art of engaging storytelling with the science of search engine optimization to create content that ranks, resonates, and converts. If you know how to write content that satisfies both Google’s algorithms and human readers, we want to work with you! What You'll Be Doing: Content Creation: Write high-quality, long-form blog posts (1,000–2,500 words), articles, website landing pages, and meta descriptions. SEO Optimization: Seamlessly integrate target keywords, optimize headings (H1, H2, H3), and structure content to align with search intent without sacrificing readability. Brand Voice Adaptation: Easily switch between different brand voices and industries depending on the client. Content Refreshing: Update and optimize existing client content to boost or maintain search rankings. What We Are Looking For: Proven Experience: 2+ years of SEO copywriting experience (agency experience is a huge plus). Tool Proficiency: Familiarity with tools like SEMrush, Ahrefs, Surfer SEO, or Clearscope. Self-Starter: Ability to take a keyword brief/outline and run with it with minimal hand-holding. Flawless English: Impeccable grammar, research skills, and a commitment to fact-checking. How to Apply (Please Read Carefully): To ensure you have attention to detail, please start your proposal with the keyword "Logos & Logic" so we know you read this entire post. Please provide: A brief overview of your SEO writing experience. 3 relevant links to published live articles or your portfolio that demonstrate your SEO success. Your preferred [hourly rate / per-word rate]. Proposals without the keyword AND writing samples will be automatically declined.

Overview:
I run a nationwide telehealth and wellness brand and I'm looking for an organic growth specialist to build my search presence across my website, YouTube channel, Google (Search Console + Business Profile), and social media. This is a marketing role, not a development role — you will not touch hosting, code, or backend infrastructure. What you'll do: * Technical SEO on my website (page speed, mobile, meta tags, site structure, schema markup) * Keyword research around patient search intent and build a content plan around it * YouTube SEO — optimize titles, descriptions, tags, and thumbnails for search * Social media profile optimization for discoverability and consistency * Set up and report on Google Search Console and Google Analytics Required: * Proven SEO experience with healthcare, telehealth, or wellness clients (please share relevant case studies) * Google Analytics / Google Ads certification a plus * Demonstrated ranking improvements in past work — not just "content posted" * Comfortable working within FDA and healthcare advertising restrictions. This is essential. My content cannot make weight-loss promises, before/after claims, or unapproved treatment claims, and you'll need to respect those guardrails in everything you produce. How this works: * Milestone-based payment — I pay per deliverable, not lump-sum upfront. * I retain ownership of all accounts. Every platform (Search Console, YouTube, Analytics, social, Google Business Profile) stays under my ownership. You'll be granted delegated/admin access — accounts are never created under your name. To apply: Tell me about a healthcare or wellness client you've grown, what the results were, and how you handled any compliance constraints.

Job Overview: I need a highly skilled WordPress/Elementor developer to audit, clean up, and optimize an existing website. I am looking for someone who follows a systematic, "best-practice" approach to ensure the site is fast, functional, and optimized for conversions. Scope of Work: Plugin Audit: Review all active plugins. Remove bloat, fix conflicts, and replace heavy tools with lightweight solutions to improve site speed. Site Cleanup: Fix broken features, clean up messy code/layouts, and ensure the entire site is responsive (Mobile-First). On-Page SEO: Optimize image metadata/alt tags, fix H1–H4 hierarchies, and repair internal linking structures. Conversion Optimization: Ensure our sales funnels are functioning correctly and optimized for high conversion rates. Requirements for this posting: Mastery of WordPress & Elementor Pro: You must understand the ecosystem inside and out. Systems Oriented: You have a documented or repeatable process for site audits and optimizations. Technical Proficiency: You know how to troubleshoot plugin conflicts and optimize Core Web Vitals. Communication: Clear, concise, and focused on results. How to Apply: To ensure you’ve read this posting entirely, please start your proposal with the words "Systems First." In your application, please include: A brief 2–3 sentence summary of your personal framework for optimizing an existing Elementor site for speed and mobile responsiveness. Mention 1 or 2 of your go-to "must have" optimization or utility plugins, and one plugin you almost always delete or avoid because it causes site bloat. 2–3 links to live WordPress/Elementor sites you have personally optimized or built, specifically highlighting a high converting page or funnel.

Looking for someone to handle AEO/SEO for our website and law firm Mayalaw.com in the specific practice areas: divorce law and education law. Our target market is Connecticut in the USA. Do not contact me at the law firm, as that will lead to immediate disqualification. Also, please don’t text me, or email me as that too will lead to disqualification. Ideally, the winning candidate will review our website for divorce law and education law, run a SEM Rush audit report, check out our competition, and provide me with a detailed analysis and plan for AEO and SEO for divorce law and education law in Connecticut. ALL communications MUST go through UPWork! Thank you for understanding, in advance.

Overview We are a leading AI marketing platform serving B2B technology companies. We combine cutting-edge AI tools with a talented human creative team to produce high-quality marketing content at scale. We're looking for an experienced Content Manager to own client relationships and oversee content production for a cybersecurity client, with potential to expand to additional accounts. The Role You'll serve as the day-to-day account lead for an active B2B technology client, managing content production from brief to delivery. You'll work directly with the client on Zoom calls, receive and interpret their requests, and oversee a team of writers, designers, and video editors to deliver outstanding work. You'll also work inside our proprietary AI marketing platform to draft, review, and manage content workflows. This is not a "prompt and post" role. We believe AI gets you 80% of the way there — your job is that critical final 20%: judgment, quality, brand alignment, and client communication. Responsibilities -Serve as primary client contact; join regular Zoom calls with client stakeholders -Receive client briefs and translate them into clear creative direction for our production team -Use our Media Shower platform to manage orders, review deliverables, and track feedback -Draft and edit content using AI tools, then refine against client brand guidelines and voice -Oversee output across formats: blog posts, white papers, social campaigns, email nurture streams, landing pages, and video -Maintain quality control across all deliverables — nothing goes to the client without your sign-off -Proactively flag issues, manage timelines, and keep production moving Requirements -3+ years managing content or accounts at a B2B tech company, agency, or marketing platform -Outstanding writing and editing skills (you can tell the difference between good content and AI slop) -Experience using AI writing tools (Claude, ChatGPT, or similar) and refining output against brand guidelines -Comfortable on client-facing Zoom calls: professional, articulate, confident -Strong project management skills; able to juggle multiple deliverables and deadlines -Familiarity with B2B marketing concepts: buyer personas, funnel stages, SEO, demand gen -Cybersecurity or enterprise tech experience a strong plus Logistics -Contract role via Upwork; all payment processed through Upwork -Remote; must be available during US business hours (ET preferred) -Estimated hours: 10 hrs/week To Apply Please include a brief note on your B2B tech experience, a sample of content you've edited or produced, and your hourly rate.

About Rule Your Kingdom: Rule Your Kingdom is a premium forensic SEO and search engineering agency based in Waco, TX, dedicated to building technical SEO systems and digital infrastructure for high-stakes industries where search visibility directly impacts revenue. We serve clients in competitive sectors like law firms, medical practices, dental offices, home services, and eCommerce, capturing demand at the exact moment intent is expressed. Our approach is engineering focused: no smoke, no shortcuts, no wasted spend - only measurable authority built from the ground up through forensic analysis, intent-driven systems, and data-driven strategies. As a Google Partner, we command top spots on Google for our clients, blending creativity with rigorous technical expertise to foster brand loyalty and predictable revenue ecosystems. We're committed to outstanding customer service, honesty, integrity, and educating our clients on complex digital topics. We're expanding our paid search capabilities and seeking a highly skilled Google Paid Search Specialist with strong expertise in both Google Ads and Google Local Services Ads. We utilize both platforms extensively across our client base, and the right person must be highly capable with both. The types of Google paid search clients you may be taking over are in the following industries: automotive repair, residential HVAC, residential painting, roofing, flooring, kitchen and bath resurfacing/refinishing, aviation, and ecommerce sales of high-end sporting equipment. The focus of our proactive marketing efforts is to attract new clients primarily in the fields of law, healthcare, home services, and e-commerce. This is a part-time freelance role starting at 10 hours per week immediately, with the potential to grow to 20 hours per week over the next several months as we continue to grow quickly. There is also the potential to grow into a full-time position if you choose, although you are also welcome to remain part-time if that is your preference. You will represent yourself as our Paid Search Engineering Specialist - a title that aligns with our forensic SEO and search engineering prowess. You'll handle client accounts on our behalf, maintaining our Google Partner certifications by passing required Google tests, such as Google Ads certifications. While not exclusive to us, your work servicing our accounts must embody our engineering mindset: data-driven decisions over intuition, proactive optimization, and alignment with business objectives for maximum ROI. This role requires a blend of technical expertise, analytical acumen, strategic thinking, and strong client-facing communication. You must be open and available to participate in paid client-facing meetings when needed, including client onboarding, troubleshooting, and periodic reporting/update meetings. You will also be expected to periodically provide basic information to our sales team to help us evaluate and land prospective Google paid search clients. This may include helping us determine whether a particular prospective business client is a good candidate for Google Ads, Google Local Services Ads, or both; estimating how many hours of setup would be involved; estimating how many hours of monthly management would likely be required; and recommending appropriate monthly Google Ads spend or weekly Google Local Services Ads budgets. This limited sales-support input is the only activity we would expect you to occasionally perform without being paid, because none of us gets paid unless we land the account. You must be comfortable with that arrangement. If you're a proactive expert who thrives in fast-evolving environments, including 2026 trends like privacy-centric tracking and Local Service Ads, and can deliver measurable results in competitive markets, we want to hear from you. Key Responsibilities: - Manage and optimize Google Ads and Google Local Services Ads accounts for 10 hours weekly initially, then up to 20 hours per week over the next several months (plus more if desired), including setup, ongoing maintenance, and scaling for new clients. - Pass Google Ads certification exams on our behalf to maintain our Google Partner status. Structure campaigns logically based on business objectives, using tools such as Google Ads Editor for bulk changes and the Manager Account (MCC) for multi-account oversight. - Conduct in-depth keyword research and management, incorporating negative keywords to eliminate irrelevant searches and reduce wasted spend. - Implement and refine bidding strategies, including Target CPA and Target ROAS, using a mix of automation and manual controls for budget optimization. - Craft compelling ad copy, including Responsive Search Ads (RSAs), and conduct A/B testing for performance gains. - Enhance ads with extensions and assets, such as site links, callouts, and location extensions, to boost visibility. - Analyze key metrics, including CTR, CPC, Conversion Rate, ROAS, and other relevant performance data, using Google Analytics 4 (GA4) integration to identify trends, underperforming segments, and opportunities. - Set up and maintain conversion tracking, including server-side and first-party data solutions for privacy compliance. - Perform proactive optimizations: search term audits, pausing underperforming campaigns, audience targeting, remarketing, and landing page alignment to achieve 1:1 conversion ratios. - Handle automation wisely - trusting Google's AI where appropriate but overriding to prevent overspending. - Manage and optimize Google Local Services Ads for service-based clients, including profile review, budget recommendations, lead quality evaluation, dispute management where appropriate, and ongoing performance monitoring. - Stay ahead of trends like Performance Max (PMax), privacy-centric tracking, and Local Service Ads (LSAs) for service-based clients. - Provide clear, insightful reporting to internal stakeholders, highlighting ROI and strategic recommendations. - Participate in paid client-facing meetings as needed, including onboarding meetings, troubleshooting meetings, and periodic reporting/update meetings. - Periodically provide basic sales-support guidance to help us evaluate prospective Google paid search clients, including whether Google Ads, Google Local Services Ads, or both are appropriate; estimated setup and monthly management time; and recommended ad spend levels. - Align all efforts with client business goals, such as lead generation and brand awareness, while embodying our forensic, engineering-driven approach. Required Skills & Qualifications: 1. Technical Proficiency & Strategy - Proven expertise in account structure and setup: Organizing campaigns, ad groups, and keywords based on business objectives. - Advanced keyword management and research using tools like Keyword Planner, with strong use of negative keywords to minimize waste. - Mastery of bidding and budget optimization, including automated strategies such as Target CPA and Target ROAS, along with manual in-depth control. - Skilled in ad copywriting and testing: Creating relevant ads, RSAs, and A/B variations for optimal performance. - Proficient with ad extensions and assets to enhance visibility, including site links, callouts, and location extensions. - Expert-level knowledge of Google Ads Editor for bulk edits and Google Ads Manager Account (MCC) for multi-client management. - Strong working knowledge of Google Local Services Ads, including setup, optimization, budget strategy, lead review, lead quality improvement, and ongoing client guidance. 2. Analytical & Data Skills - Strong data analysis and interpretation: Evaluating CTR, CPC, Conversion Rate, ROAS, and other metrics to spot trends and drive adjustments. - Experience implementing conversion tracking, including GA4 integration, to measure true business value. - Ability to improve Quality Score through optimized keyword-ad-landing page relationships, reducing CPC and boosting positions. - Pattern recognition in historical data, especially in post-COVID ad auction dynamics. 3. Optimization & Maintenance - Proactive performance tuning: Regular audits, pausing underperformers, and testing new strategies. - Landing page optimization for relevance, mobile-friendliness, and high conversion rates. Audience targeting and remarketing to refine reach and reconnect with visitors. - Balanced handling of automation: Knowing when to leverage or override Google's AI to control spend. - Ongoing Google Local Services Ads optimization, including evaluating lead quality, recommending appropriate weekly budgets, and identifying opportunities to improve performance. 4. Soft Skills & Business Acumen - Exceptional attention to detail in geolocation, bidding, keyword management, and LSA profile accuracy to avoid budget waste. - Clear communication and reporting: Presenting data digestibly, emphasizing ROI and insights. Strong client-facing communication skills and willingness to participate in client onboarding, troubleshooting, and reporting/update meetings when needed. - Strategic thinking: Aligning campaigns with broader goals like lead generation or awareness. Ability to quickly evaluate prospective clients and provide practical sales-support recommendations regarding Google Ads, Google Local Services Ads, setup requirements, monthly management needs, and recommended ad spend. - Adaptability: Keeping current with AI, privacy changes, server-side tracking, first-party data, Google Local Services Ads, and platform evolutions. Additional Requirements: - 5+ years of hands-on Google Ads management experience, preferably for service-based or high-value clients, such as law, healthcare, home services, and ecommerce. - Strong hands-on experience with Google Local Services Ads. - Current or recent Google Ads certifications. We'll support recertification. - Familiarity with 2026 trends: Performance Max, privacy-centric tracking, and LSAs. - Ability to work independently as a freelancer, starting at 10 hours per week, with the capacity to grow into 20 hours per week over the next several months. - Openness to a role that could eventually grow into full-time if you choose, while also allowing you to remain part-time if preferred. - Strong English communication skills for client-facing representation and internal collaboration. Comfort with periodically providing limited, unpaid sales support to prospective accounts, understanding that none of us gets paid unless we land the account. - Portfolio or case studies demonstrating ROI improvements in competitive markets. Nice To Have: - Familiarity with CallRail, which we use for lead attribution and pay for on behalf of our clients. What We Offer: - Competitive hourly rate based on experience, $50-$70/hour, negotiable. - Opportunity to work with a forward-thinking agency in forensic SEO and search engineering. - Flexible, part-time commitment starting at 10 hours per week, with the potential to grow to 20 hours per week and possibly full-time if desired. - Paid client-facing meetings when your participation is needed. - Access to our tools and resources for efficient management. - Collaborative environment focused on long-term client success and measurable results. If you have the technical chops, analytical mindset, strategic vision, and client-facing communication skills to engineer paid search success in high-stakes markets, apply now! Please include in your proposal: - A brief overview of your Google Ads and Google Local Services Ads experience. - Examples of campaigns you've optimized, with metrics. - Any relevant experience managing Google Local Services Ads for service-based businesses. - Why you're drawn to a forensic, engineering-focused agency like ours. - Your availability, including whether you have the capacity to grow from 10 to 20 hours per week over the next several months. - Your proposed hourly rate. We look forward to partnering with a specialist who can help our clients rule their kingdoms through precision paid search engineering.

FIX THE LINKS Project Overview: I run a localized US service business with a WordPress site hosted on Cloudways. The site was put together ad-hoc and has technical issues: broken internal/city links, hidden template pages floating around, plugin bloat, and jagged layout movements on mobile/tablet headers. I need a sharp, independent US-based WordPress developer to execute a complete technical diagnostic audit and cleanup roadmap. This contract is strictly for Phase 1: The Technical Diagnostic & Structural Audit. Scope of Work for Phase 1: 1. Run a technical crawl to map all 404 errors, broken city links, and local directory routing loops. 2. Identify all hidden, legacy, or orphan demo pages left over from the WordPress theme template that need to be purged from indexation. 3. Audit the active plugins list to identify database bloat, core conflicts, and unnecessary scripts slowing down the server. 4. Diagnose layout shifts (CLS) on desktop, tablet, and mobile viewports to provide the exact CSS/JS fixes needed for smooth HTML5 rendering. 5. Deliver a line-item, written technical roadmap detailing the exact code repairs, plugin removals, and local schema adjustments required for implementation. Strict Deliverable Constraint (Anti-Automation Rule): Do not apply if you intend to just run a standard automated scanning tool (Lighthouse, SEMrush, etc.) and hand me a generic, auto-generated PDF report. The deliverable for this milestone must be a manually compiled, line-item document or spreadsheet diagnosing my specific site files and database. Auto-generated tool reports will result in immediate milestone rejection. Future Potential: This initial phase functions as a direct test of your technical precision and thoroughness. If you successfully capture every structural error and deliver an airtight diagnostic roadmap, you will be retained directly for the subsequent execution work. The website is continuously evolving with new regional and localized initiatives, and the right technical partner will secure ongoing project contracts to handle these developments. Contract Terms: This is a strict fixed-price milestone of $150.00 for the manual Phase 1 diagnostic report and roadmap only. Agencies and white-label firms will be instantly declined—I am only hiring an independent, solo developer. I am a small business and ONLY support other small business. I have also been a freelancer for 20 years so I will only support the actual grind. To prove you are a human who read this entire posting, you must start your application with the exact phrase "FIX THE LINKS". If those words are not the very first line of your proposal, your bid will be archived automatically without a review.