- Hourly: $30.00 - $60.00
- Intermediate
- Est. time: 3 to 6 months, Less than 30 hrs/week
We're a B2B SaaS-focused marketing agency looking for a skilled, self-driven PPC Specialist to support our paid media team on a contract basis. This is a part-time, flexible engagement of 10 hours per week. You'll build, launch, manage, and optimize paid ad campaigns across Google Ads, Meta (Facebook and Instagram), and LinkedIn. Your work will directly shape the return on ad spend for the SaaS accounts you support, and you'll partner with our marketing, content, and SEO teams to keep campaigns sharp. Since this is a focused part-time role, we'll prioritize the work that moves the needle most on each account. What You'll Do: Build and launch ad campaigns from the ground up, including keyword research, ad group structure, bid setup, and ad creative. Manage and optimize active campaigns to hit key metrics like CTR, CPC, CPA, and ROI. Run A/B tests to find the ad creatives, landing pages, and targeting that perform best. Work with our content and design teams to shape ad creative that connects with the right audience and drives conversions. Partner with our SEO team to share recommendations on landing page and campaign performance. Track campaign results and report on them clearly, with practical next steps for improvement. Manage ad budgets so spend stays efficient and tied to each account's goals. Keep up with platform updates, new features, and best practices. Communicate quickly and proactively with our team about the accounts you support. What We're Looking For: 3 to 5 years managing PPC campaigns. B2B SaaS experience is a big plus. Hands-on experience across Google Ads, Meta, and LinkedIn. Other ad platforms are a plus. A strong grasp of PPC platforms, tools, and best practices. Sharp analytical skills. You can read the data, spot trends, and act on them. Comfort with reporting tools like Google Analytics, Google Looker Studio, or similar platforms. Clear communication. You can explain complex things to technical and non-technical people alike. Organized and detail-oriented, with the ability to juggle a few accounts at once. Self-motivated and able to work on your own while staying in sync with the team. Google Ads and Meta Blueprint certifications are a plus, but they're not required.
- Hourly: $50.00 - $100.00
- Expert
- Est. time: More than 6 months, 30+ hrs/week
We need a PPC expert to manage Google Ads, Microsoft Ads, and eventually Meta Ads for a B2B lead generation business. Must have expertise (and Upwork jobs to prove it) in the following things: - Google Ads - Google Ads Editor - Microsoft Ads - Meta Ads - Google Tag Manager - GA4 (Google Analytics) - tracking form submissions - importing offline conversions via Google Data Manager API The Google and Microsoft ad accounts are 98% search and 2% display, with 2.5 million keywords spread across 130 campaigns. You must have the confident expertise to speak directly to stakeholders and explain any minor nuances of these ad platforms (attribution models, offline conversions setup/troubleshooting, how each automated bidding works, etc). Do not apply if you do not have prior Upwork projects with these platforms.
- Hourly: $50.00 - $100.00
- Expert
- Est. time: 3 to 6 months, Less than 30 hrs/week
We currently have a marketing agency for our B2B IT company, they manage our SEO, GMB, Google Ads and Website. We get okay results, but not enough to reach our high level growth plans. Looking for an expert to do a full audit of what we are doing and then provide an easy to understand action plan of how we will achieve our growth plan. Must have a proven track record with B2B businesses like ours, prior experience with MSPs is a big plus. Must provide examples of what previous audits look like and what we can expect. We already have decent SEO n Google Ad performance, so we are only looking for true experts who can get us to the next level, page one on very difficult keywords in a very competitive market. Only US, Native English speakers.
- Hourly: $15.00 - $50.00
- Intermediate
- Est. time: 1 to 3 months, Less than 30 hrs/week
I am looking for a Google Ads Specialist for a new google ad account setup for a B2B brand. Work will include standing up an existing search strategy including campaign builds, ad builds/copy creation, keyword research, UTM tracking, optimization and reporting. US only, EST preferred.
- Hourly: $30.00 - $60.00
- Intermediate
- Est. time: 3 to 6 months, Less than 30 hrs/week
We're a B2B SaaS-focused marketing agency looking for a sharp, self-driven PPC Creative to support our paid media team on a contract basis. This is a part-time, flexible engagement. You'll design and write the ad creative that powers paid campaigns across Google Ads, Meta (Facebook and Instagram), and LinkedIn. Your work will shape how SaaS audiences first meet each brand, and you'll partner closely with our paid media, content, and design teams to turn campaign goals into creative that converts. Since this is a focused part-time role, we'll prioritize the creative that drives the most impact for each account. What You'll Do: Produce ad creative from concept to final asset, including static images, carousels, and short-form motion or video where needed. Write ad copy that's clear and compelling, including headlines, primary text, and descriptions tailored to each platform. Build creative variations at scale so the team can A/B test what resonates with each audience. Adapt creative to fit the specs and best practices of Google, Meta, and LinkedIn. Keep brand voice and visual style consistent across the accounts you support. Work from creative briefs and turn campaign goals into ideas the team can launch quickly. Use performance data to refine creative, doubling down on what works and cutting what doesn't. Partner with our paid media team to plan creative tests and keep a steady pipeline of fresh assets. Keep up with platform updates, creative formats, and what's working in paid right now. What We're Looking For: 3 to 5 years producing paid ad creative. B2B SaaS experience is a big plus. A strong portfolio of paid social and search creative across Google, Meta, and LinkedIn. Solid copywriting skills. You can write tight, persuasive ad copy that fits the format. Proficiency with design tools like Figma, Adobe Creative Suite, Canva, or similar. Motion or video skills are a plus. A good grasp of creative best practices and specs for each ad platform. The ability to read performance data and use it to sharpen the next round of creative. Organized and detail-oriented, with the ability to juggle creative for a few accounts at once. Self-motivated and able to work on your own while staying in sync with the team.
- Hourly: $10.00 - $45.00
- Intermediate
- Est. time: 3 to 6 months, Less than 30 hrs/week
I am looking for an SEM (Google / Bing) ads specialist to scale MQLs for a B2B Employee Monitoring solution targeting SMBs and mid size businesses. Ad accounts are about 6 mos in and looking to scale spend further. Work will include partial or a full audit, campaign optimization, budget recommendation, setup of new campaigns, reporting, keyword expansion exercises, weekly search term monitoring and more. 5-10 hours of help per week to start, please let me know if you can help. Yuri
- Fixed price
- Expert
- Est. budget: $500.00
URGENT: Meta Ads Setup Today — ($500 Fixed) Quick context — we run two brands: 1HourSites (1hoursites.com) — websites for all industries. Established brand. We run our own Meta ads campaigns for 1HourSites in-house, manage all the ads and landing pages ourselves, and they consistently produce bookings. We currently spend $200–$500/day on 1HourSites Meta ads at a $10–$20 cost per booking. We know what works for our funnel. SmileSites (gosmilesites.com) — a brand-new launch, dentist-only. Same core offer (custom websites, $97/mo, unlimited changes, 7-day free trial), built specifically for dental practice owners. Sales reps are standing by to phone-close booked dentists. We just set up a new Meta ad account for SmileSites and replicated our 1HourSites campaign structure with extra filters for the dental vertical. The campaigns are producing bookings — but instead of dentists booking a demo for a free website, we're getting consumers trying to book dental services (teeth whitening, etc.). The audience is leaking ~90% consumer. We need that flipped, fast. The job: a fresh campaign setup using our existing creatives and existing landing page, structured correctly to bring in dental practice owners. No creative rebuild, no landing page rebuild. This should be straightforward for someone who knows what they're doing with B2B Meta ads. --- How fast this should move We expect the campaign build itself to take roughly an hour for someone experienced. From launch, our $100/day budget should produce the first 10 bookings within a few days, which we'll phone-verify in real time. As soon as 8 of those 10 confirm as dental practice owners, we release the $500 in full. Fast build, fast payout. There may also be ongoing work on this campaign afterward — scaling, optimization, expansion — for the right person. --- Project Details Project type:** Fixed-price, $500 USD Timeline:** Setup complete today or tomorrow morning at the latest Launch budget:** $100/day starting spend (we historically pay $10–$20 per booking on 1HourSites) Verification speed:** Our team phone-calls every booking the moment it hits the calendar — so within hours of launch you'll know whether your audience is qualifying as practice owners or consumers. Tight feedback loop, fast iteration. Payment trigger:** $500 paid in full once we receive 10 bookings where at least 8 are confirmed dental practice owners. At our spend and CPA, this threshold normally clears in 3–4 days from launch. --- What success means Single deliverable: a new campaign that produces 10 bookings where 8 or more are confirmed dental practice owners. We're currently at roughly 1 in 10 — your job is to flip the ratio. If the first 10 bookings hit 8+ practice owners, the $500 is released. If fewer, iterate at no extra cost until the threshold clears. There are 200,000+ practicing dentists in the US — that's your audience. --- How we verify dentist vs. consumer Every booking requires a "Name of Your Dental Practice" field, and our team phones every booking within minutes of submission to confirm practice owner status. No lag, no waiting on attribution — you'll know whether each booking qualifies almost in real time. --- **What's ready and locked** Fresh Meta ad account for SmileSites Pixel installed and firing Landing page live: https://gosmilesites.com/bookinga Full library of video creatives ready to deploy Offer locked: $97/mo, 7-day free trial, unlimited changes GHL booking calendar and sales reps ready to phone-close practice owners
- Hourly: $50.00 - $95.00
- Expert
- Est. time: 1 to 3 months, Less than 30 hrs/week
Seeking Google Ads Expert to Diagnose & Optimize Campaigns for a B2B transportation and logistics company. We’re looking for a Google Ads expert to audit our account and tell us what’s actually working vs. what’s broken. WHAT WE NEED - Full account audit (structure, keywords, targeting, ads) - Identify wasted spend and missed opportunities - Validate we’re following best practices - Review landing page alignment TRACKING - Audit conversion tracking (Google Ads + GA4) - Confirm we’re optimizing for real leads, not junk data - Fix duplication / attribution issues OPTIMIZATION - Diagnose performance (not just surface tweaks) - Improve keyword targeting + reduce waste - Align bidding strategy with business goals - Flag any settings/features hurting performance DELIVERABLES Clear breakdown of what’s wrong/right Prioritized action plan Fit - Proven Google Ads audit experience - Strong with tracking + lead gen accounts - Direct, no-BS communicator This is a one-off project for now, but it could lead to potential ongoing work.
- Hourly: $30.00 - $50.00
- Expert
- Est. time: Less than 1 month, Less than 30 hrs/week
I've been working in Meta ads since 2020. I've tried things recently that have worked in the past. With all of this talk about Andromeda I'm looking for someone to coach me through it. If you have a keen eye for detail and are currently running at least $500 a day B2B Meta video ads I want to hear from you.
- Hourly: $42.00 - $55.00
- Intermediate
- Est. time: More than 6 months, 30+ hrs/week
Who We Are We are Greenbaum Stiers Strategic Marketing Group, a nationally recognized performance marketing agency headquartered in Columbus, Ohio, serving clients across the United States. We are a 2026 Google Premier Partner, placing our in-house paid media team among the top 3% of agencies in the U.S. based on performance and expertise. We’ve generated 123,034+ leads in the past year alone through Google Ads, Paid Search, Paid Social, and full-funnel performance marketing systems. Our agency has been recognized as: - 50PROS Global Leader Top 10 (2026) - 50PROS Top Firm - Clutch Top Digital Marketing Company (Columbus, 2024) - Clutch Top SEO Company (2023) - Clutch Top Web Design Company (Columbus, 2024) However, awards do not define us. Outcomes do. We do not celebrate surface-level metrics. We build revenue models. We define measurable targets. We hold campaigns accountable to customer acquisition cost, margin, and profitability. If that is how you approach paid advertising, you will fit in well here. Our website: https://www.greenbaumstiers.com/ The Role This role begins as a contractor on our Overflow Paid Digital Marketing Team, with strong long-term upside. High-performing strategists regularly transition into: - Core Paid Digital roles - Higher managed ad spend portfolios - Increased earnings - Deeper strategic involvement - Potential full-time positions You will primarily work behind the scenes (about 90% of the time), managing and optimizing paid acquisition campaigns across: - Google Ads (Search, Display, YouTube, Performance Max) - Google Local Service Ads - Microsoft Ads (Bing Ads) - Meta Ads (Facebook Ads & Instagram Ads) - LinkedIn Ads (occasional B2B use, not primary focus) - Other major paid advertising platforms We are not looking for someone who just “knows platforms.” We are looking for someone who understands: - Paid acquisition systems - Funnel economics - Lead quality diagnostics - Revenue modeling - Business-level decision making You must have at least 3 years of full-time paid advertising experience. This is not an entry or junior-level role. You should have managed real budgets, made real optimization decisions, and improved real business outcomes. Workload & Ramp You will typically manage 5–10 paid media accounts per month, depending on spend and complexity. However, starting, you will manage closer to 3. As performance improves and trust grows: - Managed ad spend increases - Responsibility increases - Compensation increases This is not a fixed-hour or W2 position. Compensation scales with managed ad spend. Our Structure You will operate during Eastern Standard Time business hours. We use: - ClickUp - Slack - GA4 - Google Tag Manager - CallRail - Google Ads Editor - ServiceTitan (bonus if experienced) We have SOPs. We are structured. But we are not bureaucratic. If you have data-backed ideas that improve performance, we want to test them. What Success Looks Like Success means consistently keeping your paid media accounts at or below the KPI index we set. Each account has defined benchmarks, such as: - Non-brand cost per lead - Cost per booked appointment - Customer acquisition cost Your responsibility is to keep paid advertising performance aligned to those targets. If KPIs drift above index, you are expected to: - Identify the issue early - Diagnose the root cause - Propose data-backed solutions - Execute optimizations to bring performance back in line You will manage multiple PPC accounts simultaneously. Strong prioritization and time management are required. Accounts should not drift due to neglect. You must proactively communicate: - Performance risks - Strategic adjustments - Meaningful wins Ownership and sustained performance define success here. The “Overflow Team” Context We are a growing performance marketing agency. When growth accelerates and internal bandwidth tightens, we assign accounts to our Overflow Team to ensure performance never drops. This is not short-term freelance project work. This is long-term partnership work. Strong performers regularly transition into larger Paid Media portfolios or permanent core team roles. Compensation Compensation is structured as: 3.5% of total managed ad spend across your assigned accounts As managed spend increases, compensation increases proportionally. In addition, we offer a quarterly performance bonus: $350 per account per quarter Awarded when an account remains at or below the agreed-upon KPI index for the quarter Note: You will be paid as a contractor. This is NOT a W2 role. What We’re Looking For You must: - Have 3+ years of full-time experience managing paid media accounts - Have managed Google Ads, Microsoft Ads (Bing), and/or Meta Ads - Understand Paid Search and Paid Social beyond platform mechanics - Be comfortable operating in EST hours - Be comfortable working primarily behind the scenes - Be accountable to measurable performance KPIs Bonus: - Experience managing home service PPC campaigns - Revenue tracking and offline conversion imports - Experience with ServiceTitan - CRO landing page optimization experience Application Instructions (Important) When submitting your proposal, please include a 5-minute Loom (or similar screen-share video) where you walk through a lead generation account you materially improved. In your video, please cover: - The type of business and campaign objective - How the account was performing before your changes - The primary KPIs you were responsible for - The specific optimizations and strategic decisions you implemented - The measurable results and performance impact after your changes Proposals that do not include this video walkthrough may not be reviewed.