We are looking for an experienced Google Ads expert to help a B2B CultureTech SaaS company generate qualified pipeline, demo bookings, and revenue through paid Google campaigns. The ideal candidate has direct experience running Google Ads for B2B SaaS companies and understands how to reach decision-makers such as HR leaders, People Ops teams, culture leaders, employee experience teams, and executives. Responsibilities: Develop and execute a Google Ads strategy for a B2B SaaS company in the CultureTech space Research competitors, target audiences, and buyer personas Build campaign structure, audiences, ad groups, and ads Write and test ad copy focused on demos, pipeline, and revenue Set up and optimize Google Lead Gen Forms or landing page campaigns Install and verify Google Insight Tag and conversion tracking Connect leads to CRM or Zapier workflows when needed Monitor campaigns daily and optimize based on CPL, demo quality, conversion rate, and pipeline impact Provide clear weekly or monthly performance reports with next steps Recommend creative angles, offers, and landing page improvements Requirements: Proven experience managing Google Ads for B2B SaaS companies Strong understanding of SaaS funnels, demo generation, and pipeline creation Experience targeting HR, People, Culture, Talent, or executive audiences is a plus Ability to manage campaigns from strategy to launch to optimization Experience with Google Campaign Manager, Google Insight Tag, Lead Gen Forms, CRM integrations, and conversion tracking Strong copywriting and analytical skills Clear communication and ability to explain performance in simple terms Goal: Help us turn Google Ads into a reliable acquisition channel for a B2B CultureTech SaaS company, with a focus on qualified demos, sales pipeline, and measurable revenue growth.

Digital Strategy: Develop and Implement digital marketing strategies aligned with business goals. Email Marketing: Coordinate the design and implementation of email marketing campaigns, including list segmentation, A/B testing, and performance analysis. Content Management: Create, curate, and manager digital content across all platforms, ensuring it is engaging, relevant, and on-brand. Social Media Management: Develop and execute social media strategies to increase brand awareness, engagement, and conversions across various social media channels. Digital Advertising: Support the planning, execution, and optimization of online advertising campaigns, including PPC, display ads, and social media advertising. Analytics and Reporting: Utilize digital analytics tools (e.g., Google Analytics) to track and report on key performance indicators (KPIs), providing insights and recommendations for improvement. AI Integration: Leverage AI tools and technologies to enhance digital marketing efforts, such as personalized content recommendations, chatbots, and predictive analytics. Collaborations and Partnerships: Assist in working with influencers, bloggers, and partners to enhance the digital reach and credibility of the brand.

We're a career coaching business with high-ticket coaching programs looking for a hands-on paid ads specialist to drive qualified prospects to book a discovery call, primarily on Meta/Instagram (Google Ads a plus). Our close rate on calls is strong, so the goal is cost-effective call bookings directly, not a tiered offer funnel. Starting as a 60-90 day trial with clear KPIs (cost per booked call, ROAS) before discussing anything longer-term. Requirements: -Proven track record with service-based businesses, not e-commerce or B2B/SaaS -Coaching or high-ticket service experience strongly preferred; career coaching is a major plus -Can track and report ROAS/cost per qualified call, not just impressions or CTR -US-based -Hands-on execution to start, not strategy-only consulting Screening Questions: -Share 2-3 case studies of service-based (not B2B) accounts, with ad spend, results, and ROAS or cost per call. -Have you worked with coaches or high-ticket service providers? Describe the results. -Your approach to driving cost-effective call bookings in the first 30 days?

Description: We’re looking for a skilled B2B writer who can produce a wide range of marketing content for varying insdustries. This includes everything from blogs and email nurture copy to landing pages, paid ad copy, and long-form assets like eBooks. You’ll be supporting an ongoing content strategy by creating thoughtful, engaging, and conversion-optimized copy that aligns with the brand’s tone, voice, and target audience/buyer persona. What You’ll Write: -- SEO/AEO-optimized blog posts (800–1,200 words. A detailed blog brief with keywords and headers will be provided) -- Email sequences and newsletters -- Landing pages and CTAs -- Google/LinkedIn ad copy -- eBooks and guides if needed (2,000–4,000+ words) -- Misc. content refreshes or repurposing as needed Ideal Candidate: -- Strong B2B writing experience, ideally in SaaS -- Ability to adjust tone and structure depending on asset type and audience type -- Reliable, communicative, and comfortable with deadlines -- Can work collaboratively from provided outlines and briefs This is a part-time, long-term opportunity with flexible volume depending on need. We’ll likely start with a test blog or email and go from there. When applying, please include: -- 2–3 relevant samples (preferably SaaS or data/AI-related) -- Your typical turnaround time for 1,000 words

US-Based Growth Marketing Expert for AI SaaS (SEO / AEO Platform) Hourly: $75–150/hour Location: United States Only Commitment: 10–20 hours/week to start (with opportunity to grow into a long-term role) We’re launching an innovative AI-powered SaaS platform that helps SEO agencies, marketers, and website owners manage blog content, SEO, and Answer Engine Optimization (AEO). We’re looking for an experienced US-based Growth Marketing Expert to help launch and scale the platform. This is not a traditional digital marketing role. We’re looking for someone who will act as our Growth Marketing leader—not simply manage ad campaigns. You’ll help shape our go-to-market strategy, customer acquisition engine, and conversion optimization efforts. Responsibilities * Develop and execute our go-to-market strategy * Drive qualified demo requests for our agency platform * Increase free trial signups and paid conversions for our self-service SaaS * Manage and optimize paid advertising (Google Ads, LinkedIn, Meta, Microsoft, Reddit, etc.) * Improve landing page and funnel conversion rates through A/B testing * Build and optimize email nurture and marketing automation campaigns * Monitor and improve KPIs including CAC, CPL, ROAS, trial-to-paid conversion, and MRR growth Requirements * Must be based in the United States * 5+ years of B2B SaaS growth marketing experience * Proven success launching or scaling SaaS products * Strong expertise in Google Ads and performance marketing * Experience with conversion rate optimization (CRO) * Experience with GA4, Google Tag Manager, and HubSpot (or similar CRM) * Experience marketing AI, SEO, MarTech, or agency-focused SaaS is a strong plus We’re Looking For We want someone who thinks like an owner, uses data to make decisions, tests aggressively, and can build a scalable customer acquisition engine. Success in this role will be measured by qualified demo bookings, free trial growth, customer acquisition cost, conversion rates, and recurring revenue growth. This position is for an individual freelancer only. No agencies, white-label firms, or outsourced teams. You must personally perform the work and be available for regular strategy calls during US business hours. To Apply Please answer the following: 1. Describe a B2B SaaS product you’ve helped launch or scale. What was your acquisition strategy, which channels did you use, and what measurable results did you achieve? Please include specific metrics (CAC, CPL, ROAS, trial signups, conversion rates, MRR growth, etc.). 2. What is the largest monthly paid advertising budget you’ve personally managed? Which platforms did you oversee? 3. Have you marketed an AI, SEO, MarTech, or agency-focused SaaS product? If so, please describe your role and the results. 4. Describe one growth experiment or A/B test that produced a meaningful improvement. What did you test, and what was the outcome? 5. Please provide links to your LinkedIn profile, portfolio, case studies, or examples of SaaS products you’ve worked on. 6. Why are you interested in this opportunity, and what makes you a strong fit?

Upwork Job Post AI Automation & Performance Marketing Expert Needed for Premium AI Agency Overview We are looking for a highly experienced AI Automation & Digital Growth Specialist to help scale TUFF AI Agents, a premium AI consulting agency that helps businesses automate operations, generate more qualified leads, improve customer experiences, and increase revenue through artificial intelligence. This is a long-term opportunity for someone who understands both business automation and performance marketing. If you have successfully marketed AI services, SaaS products, CRM platforms, automation agencies, or B2B technology solutions—and can demonstrate measurable results—we'd love to hear from you. --- About TUFF AI Agents TUFF AI Agents builds custom AI solutions for businesses, including: - AI Chatbots - AI Voice Receptionists - AI Sales Agents - CRM Automation - GoHighLevel Systems - Zapier Automation - Marketing Automation - Lead Generation Systems - Appointment Booking - Email & SMS Automation - Workflow Automation - AI Business Consulting Our mission is to help businesses eliminate repetitive work, respond faster, improve efficiency, and grow with intelligent automation. --- What You'll Be Responsible For Paid Advertising Plan, launch, and optimize campaigns across: - Meta (Facebook & Instagram) - Google Ads - YouTube Ads - LinkedIn Ads - TikTok Ads - Performance Max - Display & Remarketing Lead Generation Create campaigns that generate qualified consultations through: - Landing pages - Lead magnets - Booking funnels - Retargeting campaigns - Conversion optimization Social Media Marketing Develop and manage content strategies for: - LinkedIn - Facebook - Instagram - TikTok - YouTube Shorts - X Including: - Educational AI content - Case studies - Short-form videos - Client success stories - AI demonstrations - Thought leadership Funnel Optimization Improve every stage of the customer journey by optimizing: - Landing pages - Calls-to-action - Lead forms - Booking rates - Email follow-up - Sales conversion --- Ideal Candidate We're looking for someone with experience marketing: - AI agencies - Automation agencies - SaaS products - CRM platforms - B2B services - Technology consulting - GoHighLevel agencies - Marketing agencies Bonus points if you've worked with: - OpenAI - GoHighLevel - Zapier - HubSpot - Salesforce - AI chatbots - Voice AI - Automation consulting --- Required Skills - Meta Ads Manager - Google Ads - LinkedIn Ads - TikTok Ads - Google Analytics 4 - Google Tag Manager - Conversion Tracking - Landing Page Optimization - Funnel Strategy - Email Marketing - CRM Marketing - Copywriting - Video Ad Strategy - A/B Testing --- Success Metrics Your success will be measured by: - Qualified consultation bookings - Cost per qualified lead - Landing page conversion rate - Return on ad spend (ROAS) - Organic audience growth - Website traffic quality - Lead-to-client conversion rate --- To Apply Please include: 1. Examples of AI, SaaS, or B2B campaigns you've managed. 2. Case studies with measurable results. 3. Industries you've worked with. 4. Typical monthly ad budgets you've managed. 5. Your recommended launch strategy for an AI automation consulting agency. 6. Links to landing pages, funnels, or campaigns you've built (if available). --- Preferred Qualifications - Experience with GoHighLevel - Experience with Zapier or workflow automation - AI marketing experience - B2B lead generation - CRM implementation knowledge - Funnel building - Strong copywriting skills - Video marketing experience Open to hourly or fixed-price proposals based on experience and proven results. We're looking for a long-term partner who can help grow TUFF AI Agents into a leading AI automation consulting brand. If you have a passion for AI, automation, and high-performance marketing, we'd love to hear how you would approach this project.

Paid Digital Marketing Lead (Contract-to-Hire) Mission Collaborate on the strategy + own the day-to-day execution and optimization of OneStream’s global paid digital marketing programs across Google, LinkedIn, StackAdapt, Reddit, Meta, and emerging channels to maximize ICP account reach, engagement, pipeline creation, and revenue impact. AI is central to how this role operates: you will work with Claude, including Claude Cowork, every day, integrating AI across your workflows to raise both the quality and speed of everything you do. You won't do this alone – you will work day-to-day with a dedicated digital analyst and partner closely with paid digital strategy leadership, who provide deep data and strategic support while you own the channels hands-on. This is a contract-to-hire position: the role begins as a 3–6-month contract engagement, with the intent to convert to a permanent role at the world’s fastest-growing + 4x Gartner leader fintech organization, once mutual fit is confirmed. Success to us • 80%+ reach within target ICP account segments • Increased engaged accounts and buying group penetration • Increased demo requests and qualified meetings • Improved conversion rates throughout the funnel • Efficient and scaled up pipeline creation and pipeline influence • Continuous testing that improves performance quarter over quarter Core Responsibilities Strategy & ABM • Bring a clear point of view on global paid media strategy: channel mix, audience prioritization, budget allocation, and where to invest next by geo and region • Build account-based audience and targeting strategies using ABM platforms such as Demandbase and/or 6sense, activating intent and engagement data in paid campaigns • Align paid media plans to ICP segments, buying groups, and quarterly pipeline goals Platform Execution • Build, launch, and optimize campaigns as an expert directly within: • LinkedIn Campaign Manager • Google Ads • StackAdapt • Reddit Ads • Meta Ads • Additional channels (including paid LLM channels) as needed • Build retargeting and nurture/surround programs • Manage account-based advertising campaigns • Launch campaigns across awareness, consideration, demand generation, and opportunity acceleration motions Optimization & Performance • Monitor campaign performance daily • Adjust bids, budgets, audiences, placements, creative, and landing page experiences • Analyze performance trends and identify opportunities • Develop testing roadmaps across: • Creative • Messaging • Offers • CTAs • Audience segments • Landing pages • Channel mix Insights & Analytics • Translate campaign data into actionable recommendations • Surface weekly insights to Digital, Campaigns, and Field Marketing teams • Identify: • Audience opportunities • Content gaps • Creative opportunities • Funnel bottlenecks • Channel performance shifts • Partner with Marketing Operations on attribution and measurement Cross-Functional Partnership • Work day-to-day with your digital analyst and paid digital leadership on measurement, performance reviews, and strategic planning • Partner with: • Campaign Marketing • Product Marketing • Content Marketing • Web Team • SEO/AEO Team • Sales Development • Field Marketing • Ensure message consistency from ad to landing page to conversion AI & Modern Marketing • Make AI part of your daily operating system, with Claude and Claude Cowork as core tools alongside Gemini, ChatGPT, and platform-native AI capabilities, to accelerate: • Audience research • Creative ideation • Ad copy development • Performance analysis • Campaign optimization • Integrate AI into core workflows (research, reporting, creative iteration) so it drives measurable impact and quality, not just occasional assistance • Stay curious: experiment with emerging AI capabilities, build on what works, and share learnings with the broader marketing team Who You Are • Super curious: you ask why, dig beneath surface metrics, and constantly experiment with new channels, formats, and AI capabilities • Collaborative: you do your best work with others, from your digital analyst to leadership to cross-functional partners • Hands-on yet strategic: you're personally in the platforms every day, and you can zoom out to shape channel strategy and budget allocation • Extremely data-oriented: every decision starts with the data, and you bring structure and clarity to complex performance questions • An owner of outcomes: you measure yourself on pipeline and revenue impact, not clicks and impressions Preferred Experience • 8–10 years of deep, hands-on paid digital experience, ideally in B2B SaaS • Experience marketing to enterprise buyers • Experience targeting CFOs, CIOs, Finance, IT, or complex buying committees preferred • Strong LinkedIn expertise • Strong Google Ads expertise • Strong programmatic experience (StackAdapt, Demandbase, 6sense, RollWorks, etc.) • Hands-on experience with ABM platforms (Demandbase and/or 6sense), including building audiences from intent and account data • A strong point of view on B2B paid media strategy, developed through owning channel mix and budget decisions • Experience with Salesforce and marketing automation platforms • Comfortable working independently inside ad platforms rather than directing agencies • Genuinely AI-curious: already uses tools like Claude or ChatGPT in daily work, and eager to keep learning as AI capabilities evolve • Advanced analytical skills: comfortable deep in campaign data, attribution, and reporting, and fluent in using data to drive budget and optimization decisions

We are seeking an experienced HubSpot specialist to manage and optimize our marketing automation processes. This role supports a B2B SaaS company in the fashion/retail technology space, focused on building scalable lead generation and nurture workflows. Responsibilities: Build, manage, and optimize marketing automation workflows in HubSpot (lead nurturing, scoring, MQL routing) Set up and maintain email marketing campaigns and sequences Configure and manage lead scoring models and MQL/SQL handoff processes Create and manage landing pages, forms, and CTAs within HubSpot Segment contact lists and manage list hygiene/data quality Set up reporting dashboards to track campaign performance and funnel metrics Integrate HubSpot with other tools (LinkedIn Ads, Google Ads, etc.) Collaborate with our marketing team on campaign strategy execution Troubleshoot and optimize existing automation workflows

B2B SaaS Marketing Specialist Needed for AI-Powered Missed Call Revenue Recovery Platform, Must Be GHL (GoHighLevel) Proficient We are seeking an experienced digital marketing professional or agency to handle marketing for PeoplesInfo, a B2B SaaS platform that sells a done-for-you Missed Call Revenue Recovery System to home service contractors (HVAC, plumbing, electrical, roofing, landscaping, general contracting). HARD REQUIREMENT: You must be proficient in GoHighLevel (GHL). We operate a GHL SaaS Pro agency account. All campaigns, automations, and reporting must be managed inside GHL. If you do not have hands-on GHL experience, do not apply. This is NOT local service marketing. We are marketing a software product SOLD TO contractors, not marketing a contractor's services to homeowners. If you do not have B2B SaaS experience, please do not apply. What we need: Meta Ads (Facebook/Instagram) managed through GHL, targeting contractors by job title and geography in three specific DMAs: Charleston SC, Myrtle Beach SC, and Boise ID. Goal is demo bookings, not brand awareness. Organic social media content management across all seven platforms through GHL: Facebook (including community group strategy), Instagram (posts and Reels), TikTok, YouTube, LinkedIn (major priority), X/Twitter, and Google My Business. Three to four posts per week minimum. Must be human written and human reviewed before publishing. No autopilot AI tools. SEO content writing for our website targeting six contractor verticals: HVAC, plumbing, electrical, roofing, landscaping, and general contracting. Service pages and solution pages written for a B2B audience, not homeowners. Our brand rules are locked and non-negotiable: No mention of "AI" in any customer-facing copy. Every post must include our logo. The only acceptable CTA is "Book a demo" or "Book a free demo." Pricing is never mentioned in public content. Brand name is PeoplesInfo, one word, no apostrophe, no space. Tone is direct, professional, and benefit-driven. What we require from you: Demonstrate hands-on GHL experience, specifically inside a SaaS Pro or agency account. Show us writing samples for a B2B software or SaaS client. Tell us who writes the content, a human or an AI tool. Describe your brand compliance review process before anything goes live. Provide transparent reporting inside GHL with clear spend breakdown separating management fees from actual media spend. Month to month engagement only, no long term contracts. What will get your proposal rejected immediately: No GHL experience or only basic GHL knowledge. Autopilot or set-and-forget tools. AI-generated content with no human review. No dedicated point of contact. Inability to show B2B SaaS writing samples. Contracts longer than 30 days to start. Deliverables expected: Meta ad campaigns built and live inside GHL within 14 days of onboarding. Weekly content calendar delivered for approval before anything posts. SEO content pages delivered on an agreed monthly schedule. Budget: Open to proposals. Please provide your management fee and ad spend recommendation separately. To apply: Send your GHL experience details, your relevant B2B or SaaS samples, your proposed approach for each of the three deliverables above, and your monthly rate. Generic proposals will be ignored.

Project Overview We run Waypost, an operator-grade marketing platform built specifically for large-tract land sellers — land brokerages, multi-region land sales companies, and rural/recreational land developers. We combine three coordinated services into one system: website development optimized for lead capture, paid ad strategy and management (Meta + Google), and closed-loop reporting that tracks every lead from first click through closed sale, backed by 20+ years of hands-on experience in this specific industry. We're looking for an experienced B2B sales closer to own the full new-business cycle — prospecting, outreach, discovery calls, proposal/pricing conversations, and bringing deals to signature. Final sign-off on every contract rests with the two founders; your job is to do everything up to that point independently and well. What We Do Waypost is a three-part marketing system for land sellers: - Website & Lead Capture — fast, mobile-optimized sites and landing pages with consented lead capture wired directly into the client's CRM. - Ad Strategy & Management — targeted Meta and Google campaigns, managed by region, with weekly creative testing instead of quarterly guesswork. - Reporting & Attribution — a closed-loop dashboard tracking every lead through appointment, site visit, offer, and sale — so clients know what's actually working, by region, not just by click. Our Ideal Client Profile (ICP) Land brokerages or developers selling large-tract rural, recreational, or investment-grade land (typically $1,500–$15,000+ per acre) Multi-region or multi-branch operations (2+ regions/offices), OR a single strong regional operator looking to scale Currently running (or should be running) paid digital advertising — Meta and/or Google — to generate buyer leads Likely pain points to listen for and speak to: slow lead response times, no unified reporting across regions, agencies/contractors that don't specialize in land, agencies/contractors that are expensive and bill based on ad spend, unclear cost-per-sale or ROAS visibility Decision-makers to target: Marketing Director, VP of Marketing, Director of Sales, owner/founder (for smaller operators) NOT a fit: residential real estate agents, single-lot/urban real estate, non-land property types (commercial, multifamily, etc.) What You'll Be Doing - Build and work your own prospect pipeline matching the ICP above (we can provide a starting list to supplement your own sourcing) - Run outbound outreach (email/LinkedIn/phone — your method, your judgment) to generate initial conversations - Run discovery calls, qualify fit, and present our offering using the two assets described below - Handle pricing/scope conversations and objections directly, within parameters we'll align on upfront - Bring every qualified deal to final sign-off with our two founders before contracts are executed - Report pipeline status and deal stage on a weekly cadence The Two Assets You'll Be Using You'll be given two linked web pages as your core selling tools. Understand the distinct purpose of each, since you'll be using both live in conversations with prospects: Cedar Ridge Land Partners page — a demonstration/case study page. It shows our system in action through a fictional (illustrative) land brokerage built specifically to demonstrate what we produce — a real-feeling land sales website with regions, listings, and a "How We Sell Land Faster" section walking through our three-part system. Lead with this in every prospect conversation — it's the most concrete way to show what a finished engagement looks like. Be transparent if asked directly: this is a representative example, not a real client (the page discloses this in fine print). Do not claim it as an actual past client under any circumstance. Waypost system page — our direct company/service page, with no case study attached. Use this as a secondary reference when a prospect wants to understand us as a company independent of the example. The two pages are cross-linked, so prospects can navigate between them on their own. In short: Cedar Ridge = "here's what we build, in action." Waypost page = "here's who we are." Lead with Cedar Ridge in the pitch; the Waypost page is the credibility follow-up. Requirements - Proven B2B closing experience — please share specific close-rate or revenue numbers from past roles, not just activity metrics - Comfortable running full-cycle sales independently through to a deal being ready for sign-off (no SDR handoff, no sales manager coaching calls) - Experience selling marketing/agency services, SaaS, or real estate-adjacent services strongly preferred - Confident discussing pricing, scope, and contract terms within set parameters, without needing approval on every call - Strong written and verbal communication — this is a relationship sale, not a transactional one Deal Approval Process - All new client agreements require final sign-off from our two founders before contracts are executed. You'll bring qualified, negotiated deals to us for final approval — this keeps you moving fast on the front end while protecting consistency on pricing and terms. Compensation Structure This role is paid hourly ($25–$35/hr) for prospecting, outreach, and call time, bonuses will be considered for new client contracts signed as a direct result of your work. To Apply Please include: - A summary of your past closing experience, with specific numbers (deals closed, average deal size, close rate) - How you'd approach prospecting and qualifying within this ICP - Confirmation that the hourly + per-deal bonus structure works for you, and why you're comfortable with a flat-fee-per-close model vs. a percentage-based one - How you'd approach prospecting and qualifying within this ICP